Malaysia National Coffee Championships 2021
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Malaysia National Coffee
Championships
2021 | 2022
Sponsorship Opportunities Prospectus
Malaysia Barista Championship 2021 / 2022
Malaysia Latte Art Championship 2021 / 2022
Malaysia Brewers’ Cup 2021 / 2022
Hosted by
Organised by Montgomery Group
In-conjunction with
ABOUT THE ORGANISER
The Malaysia Specialty Coffee Association (MSCA) will play host and be the organising committee
of the upcoming MBC, MLAC, & MBrC 2021.
MSCA is the official national body of the nation to overlook all World Coffee Event (WCE)
competitions in Malaysia.
MSCA roles are as follows:
▪ To uphold competition standards.
▪ To ensure that the competition operates according to WCE Rules & Regulations for all WCE
sanctioned competition.
▪ Developing local judges to be recognized as qualified judges for WCE championship.
ABOUT MALAYSIA NATIONAL COFFEE CHAMPIONSHIP SERIES
Well Supported By Our Industry Partners since 2015,
Malaysia Barista Won The World Latte Art Champion in 2018
• Malaysia Barista Championship (MBC)
• Malaysia Latte Art Championship (MLAC)
• Malaysia Brewers’ Cup (MBrc)
3 Major Coffee Competitions Malaysia National Coffee Championship (MNCC) has been attracting coffee
enthusiasts, majority of whom are young professionals with spending power and
Sanctioned by World Coffee Events (WCE), MSCA are keen to pursue a quality cup and lifestyle in their everyday life. We have also
runs the competition annually with the key witnessed strong interest within media and public in recent years; alongside with
objective of levelling up Malaysia’s Coffee continued growing coffee consumption in Malaysia. MSCA will continue to unite,
Profession in all key areas on the world stage. develop and enhance the Specialty Coffee Industry in Malaysia!
The Malaysia Latte Art The Malaysia Barista The Malaysia Brewers Cup (MBrC)
Championship (MLAC) will see top Championship (MBC) is an will line-up Malaysia's top baristas
and creative baristas competing to inaugural competition that who will showcase their coffee
create the best looking cup of highlights the craft of baristas, brewing expertise. The winner will
latte. The winner will be awarded encouraging the local baristas to represent Malaysia in the World
the honour to represent Malaysia participate in competitions to Brewer's Cup in the World Stage.
in the World Latte Art develop their skills. World Coffee
Championship. Events (WCE) also officially The World Brewers Cup
sanctions the championship. competition highlights the craft of
The championship highlights the filtered coffee, brewed by hand;
artistic expression in a The objective of MBC is to promotes manual coffee-brewing
competition platform which highlight the skills of these and service excellence in Specialty
challenges the barista in an on- baristas, promoting excellence in Coffee. This Championship not
demand performance and the service, presentation as well as only challenges the depth of
audience can expect a riveting self-confidence. The nations knowledge of the Barista but also
display of intricate skills and champion will be able to compete tests his or her ability to truly
showmanship by contestants. in the world stage alongside some bring out outstanding flavours
of the best baristas in the world. through techniques in the brewing
of coffee.
When Are the Championships?
2021 & 2022 Editions
Venue : International Café and Beverage Show (ICBS)，
KLCC, Malaysia
Date : 17 – 19 June 2021(Date for 2022 to be advised)
www.intl-cbs.com
This Year, We Bring You Special Deals!
We Maximise Your Return On
Investment
1. Sponsorship entitlements allow you to promote your business
1 Sponsorship direct to business owner (B2B) and consumer (B2C).
SPONSORSHIP
2. Gives you immediate recognition as an industry leader!
Meaningful Access to 2 Events Audiences
B2B B2C 3. A great platform to showcase your latest services, developments
and products.
4. Strengthen your existing bonds with your stakeholders.
5. Tap into unrivalled partnership.
6. Your company will gain merit as a good corporate citizen and
positive publicity.
17-19 June 2021 March 2021 7. Maximize this opportunity now and do not left behind by your
KLCC, KL One Utama Shopping Mall, KL competitors!
Key Benefits
Put your business front and centre | Get in front of your target market | Brand awareness & media
exposure | Increase your reach and exposure to new clients, customers and businesses | Reconnect with
customers and engage with an audience | Generate strong leads
Before Your Bid,
Please Note!
1. This is a sealed bidding
2. Hard copies of documents requested to mail to MSCA Secretariat Office
3. The winning bidder shall be a sponsor of MNCC for 2 editions of 2021
and 2022.
4. The sponsorship amount will be as per winning bid payable per edition
The Packages (For Year 2021 & 2022
The Packages (For Year 2021 & 2022
The Packages (For Year 2021 & 2022
BIDDING PROCESS
1. This is a sealed bid process.
2. All bids are to be sent via mail/by hand to the Secretariat Office:
Address: B-3A-23A, 10 Boulevard, Lebuhraya Sprint, Jalan Cempaka, Kampung Sungai Kayu Ara, 47400, Petaling Jaya, Selangor, Malaysia
Attn: Ms Cynthia Cheong (Coordinator)
3. The closing date for submission of bids will be on 29th of January 2021, at 5PM.
4. The committee members of MSCA will review the bids received against the following framework.
5. There is no limit to the number of sponsorship packages a sponsor can bid for.
6. Bids should meet or exceed the Reserve Price for each sponsorship package in order to receive full benefits listed.
7. Where the highest bids for sponsorship package are the same amount, sponsor will send in another bidding form to re-bid.
8. The committee members of MSCA will decide on the basis for awarding sponsorship packages where a valid bid is not received for a package.
9. Successful bidders will subsequently be requested to confirm their bid in writing, which will facilitate MSCA raising the appropriate invoice.
10. Full payment is due at the time of notification that you are the winning bidder.
11. Sponsor has to support equipment for preliminary round in March 2021
12. All sponsors are to abide by the terms and conditions set by MSCA; to be officially notified during the award.
Mailing Address:
Attention: Ms Cynthia Cheong
Malaysia Specialty Coffee Association (MSCA)
B-3A-23A, 10 Boulevard, Lebuhraya Sprint, Jalan Cempaka, Kampung Sungai Kayu Ara, 47400, Petaling Jaya, Selangor, Malaysia
Tel: +603 8408 1988Be Part of the Malaysia Coffee Industry Partnership
For More Information, please contact:
Ms Cynthia Cheong
Malaysia Specialty Coffee Association (MSCA)
B-3A-23A, 10 Boulevard, Lebuhraya Sprint, Jalan Cempaka, Kampung Sungai
Kayu Ara, 47400, Petaling Jaya, Selangor, Malaysia
Tel: +60 3-8408 1988 | Email: competition@msca.org.myYou can also read
