Transforming Maersk Delivering Integrated Logistics
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Transforming Maersk
Delivering Integrated Logistics
James Wroe – Head of Ocean Customer Logistics
23rd September 2021
Classification: ConfidentialWe have gained solid execution momentum and are
starting to deliver superior outcomes
2016 2017-2019 2019-2021 2021-2023 2023-2025
Framing the Activating the Gaining execution Achieving superior “Always on”
transformation transformation momentum outcomes Transformation
Classification: ConfidentialBringing together three strong businesses with significant and tangible synergies
Customer
Synergies
Logistics & Ocean Terminals
Services
Financial
& Operational
Synergies
TechnologyTechnology driving competitive
advantage
Building in-house technology powerhouse
Working integrated with the business
Customer uptake of digital solutions accelerating
Across platforms, channels, and for our digital products
Using technology to drive internal efficiency
Automation of terminals, fuel efficiency, data products to
Technology support decision makingOcean has become a higher quality
business, more resilient at higher
earnings levels
Reduced volatility CAPEX discipline
Agile capacity management Competitive scale achieved
Improved view of demand with Hamburg Süd acquisition
Long term contracts Grow through efficiency and
Ocean focus on replacement
Differentiated products
Differentiated offerings to
meet our customers’
diverse supply chain needsWe have built a strong growth engine in
Logistics & Services
Improved product portfolio Strengthened organisation
Comprehensive product Attracted industry experts with
offering Logistics and Service capabilities
New digital products while fostering internal talent
development
Truly integrated logistics for
our customers
Logistics
& Services
Expanded partnerships Growth momentum
Growing collaboration with Proof points of organic growth
customers
Accelerated inorganic growth
Ocean customers buying more with three successful
Logistics & Services products acquisitionsWe are on the way to deliver superior
returns in Terminals
Step-change in results Best-in-class operator
Improved ROIC, now ahead of peers New operating model: APMT
Doubled EBITDA margin since 2017 Way of Working
Realising synergies with Ocean Automation roll-out in
modular approach
Terminals
Satisfied customers Selective growth
NPS growing double-digit every Focusing on organic growth and
year since 2017 investments in existing locations
Expanding offering to create value Selected new investments with
for customers synergies with Ocean or best-
operatorThe next step in building the Integrator
Continue the Rapid growth in Focus the portfolio Decarbonise logistics
strengthening of Logistics & Services – on the integrator
Ocean and Terminals organic and
inorganic
Classification: ConfidentialOcean and Logistics at a glance
+70k ~25m
7%1
~5m
4%2
~2m
112%3
~5m
14%
~13m
+70k customers, representing a CBM going through Land Customs Purchase orders FFEs shipped
community of 845k unique users our warehouses deliveries declarations managed
interacting on Maersk.com and
with our +51k colleagues
Note: Absolute figures based on FY 2020, growth figures based on H2-20 vs. H2-19; 1. Excl. acquisitions increased by 3%. 2. Carrier haulage % growth; 3. Excl. acquisitions increased by 24%
Classification: ConfidentialTransportation
Origin services Destination services
Air
Factory Export Warehouse Import/Custom Customer
Warehouse Intermodal
Shipment Customs Ocean Clearance Warehouse Final Delivery
Rail
Orchestration
The traditional supply chain has been Status Consequences
structured around cost optimisation of • Most efficient set up in a static • Need large orchestration layer internally or
environment through 3PL to manage the lack of flexibility and
standard products or transactions • Vulnerable to external shocks and resilience
disruptions • Disruptions cause extra costs which is not
possible to capture up frontTransportation
Origin services Destination services
Export Import/Custom
Factory Customer
Customs Clearance
Shipment Warehouse Warehouse
Warehouse
Orchestration
“Most supply chains are too static and traditional, we need more
flexibility, less complexity and fewer hand-overs between the
multitude of players”
Mark R. Chadwick, Executive Sourcing Leader,
General Electric and GSA PresidentOrigin services Transportation Destination services
Rail Air
Factory Export
Warehouse Import/Custom Customer
Shipment Customs Warehouse Intermodal Final Delivery
Clearance Warehouse
Ocean
Operational control
Technology
Our winning aspiration is to create Status Consequences
customer value by integrating modules • Today we are building operational capabilities to cover the • Improved customer experience and
and leveraging network to provide a whole chain reduced need for orchestration due
to elimination of complexity
resilient, flexible, and efficient supply • Modular value propositions supported by technology
which accommodates for customers’ individual preferences
chain end-to-end • Lower end-to-end actual costs
• Single point of accountability to deliver a final outcome over time
through operational excellenceWe deliver 1 Changing our business model to create a more
profitable and resilient Ocean, through differentiated
integrated value propositions
logistics through 2 Strong modular products in Logistics & Services will
enable us to build integrated solutions for customers
different levers
3 Investments in digital capabilities are new value
levers for customers3 Technological capabilities
Technology is critical to deliver integrated logistics – momentum is building up
Building in-house technology Accelerating modernisation of Customers are validating our new
powerhouse legacy infrastructure digital strategy
1 +2,500 technologists hired 1 Adopted cloud-first,
Bookings via Twill increased from 8,919 FFE in 2019 to
the last three years, 1,000 scalable and modular
116,822 FFE in 2020 – a growth of 13x
more over next year architecture
Number of unique customers with recurring usage of
Driving greater agility and our mobile shipment application have increased from
2 Adopted best-in-class agile 2
speed to market, while 2,389 end 2019 to 5,273 end 2020
software development
methodologies reducing the cost-to-serve
Maersk More than 100,000 containers contracted year-to-date
Flow 2021
3 Leveraging data as a differ-
Targeting over 10,000 Blockchain-Enabled electronic
rentiating asset to improve
bills of lading in 2021; on track for 100,000 by 2024
quality of our products
Classification: Confidential3 Technological capabilities
New digital products create additional customer value
9,000,000 100,000 15 Terminals
Truck visits per year Online visits a day With monetised data services
Advanced truck appointment system Online self-service tools Data products & services
• Allows our customers to optimize their daily • Enable our customers to use, book and buy • Customers can leverage real-time information to
planning by booking appointments online services when and how they want optimize their supply chain planning
• Digital foundation for gate automation to • Currently over 20,000 registered users on • Aim to launch our industry-first data services via
minimise truck turn times apmterminals.com and other platforms our API Store in 22 terminals in 2021
• Basic Truck Appointment System already • Track & Trace functionality has been used • By 2022, all financially controlled gateways will
available in 26 terminals, advanced Truck 4 million times in 2020 be onboarded
Appointment System currently being developed
in two pilot terminals
Classification: Confidential2 Best in class operator example
Port Elizabeth Reduced disruptions
New Jersey, USA Despite one of the worst winters in recent years,
the terminal experienced little disruption and
was the first terminal in the complex to open for
normal business
Customer
satisfaction has
Leading rail service gone up Safety improved +20% capacity
24 hours after discharge, the Net Promoter Score has moved Following fatalities in recent Terminal can handle +20% more
container is on the train headed from -12 (2020) to +5 (2021 YTD) years, the safety volume than two years ago
towards the hinterland. This performance has improved
compares to 48-96 hours in most This is partly driven by a new and we have won two safety
other facilities in the port truck appointment system and awards
automated gates
Classification: ConfidentialA unique value proposition
Customer
Synergies
Logistics & Ocean Terminals
Services
Financial
& Operational
Synergies
TechnologyJames Wroe – Head of Ocean Customer Logistics, South East Asia & Oceania
james.wroe@maersk.com
Classification: ConfidentialYou can also read
