Transforming audience experience: botanic gardens going digital - Botanic Gardens Conservation International
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Botanic Gardens Conservation International Education Review Volume 11 • Number 1 • May 2014 Transforming audience experience: botanic gardens going digital • ‘Hot-wiring’ the future of botanic gardens • Is there a place for screens in a garden? • A digital library for plant education • Virtual field trips • The use of on-line & blended learning for capacity building
Communities in Nature: Botanic gardens have always brought people closer to nature. As our world grows steadily more urbanised, they remain uniquely placed to support communities towards greater environmental awareness, sustainable living and social inclusion. BGCI's all new Communities in Nature portal allows you easy access to information and resources which will help your institution to re-examine its mission and roles within a framework of social responsibility. www.bgci.org/education/communities_in_nature Use our mapping applet to explore case studies that highlight the creative ways botanic gardens are growing their social role all over the world. www.bgci.org/education/community-projects-map/ Supported by
Volume 11 • Number 1 02 First word: Going Digital Asimina Vergou, Botanic Gardens Conservation International EDITORS Asimina Vergou Head of Education 20 Liliana Derewnicka Education Officer Virtual field trips: Bringing The virtual garden: ‘Hot-wiring’ 06 botanic gardens to the classroom Cheri van Deraa, Chicago Botanic Garden, Forthcoming Issue the future of botanic gardens Chicago, U.S.A Volume 11 Number 2: Art in the gardens Abstract submission date: 15 July, 2014 Marcus Ragus, Royal Tasmanian Botanical Full article submission date: 5 September, 2014 Gardens, Hobart, Tasmania Cover Photo: Gardensculpture, art installation by Dieter and Björn Roth, (1964) exhibited at Hamburger Bahnhof, Berlin (Øystein Nilsen) Design: John Morgan, www.seascapedesign.co.uk BGCI would like to thank the co-editors for their work in the production of Roots For the French Section: Thierry Helminger - Musée national d’histoire naturelle, Luxembourg Loïc Ruellan – Conservatoire Botanique National de Brest, France Anne Lindsey - France 23 Allison Marshall – France Is there a place for screens in Réjane Brun – Bordeaux Botanic Garden, France For the Spanish Section: 09 a garden? Angela McFarlane, King’s The engaging botanic garden: College London Veronica Franco - Jardín Botánico Regional Xíitbal neek, Mexico Technology making learning easier Orlik Gómez García - Jardín Botánico Francisco Javier Clavijero, Mexico Zhe Zhang, Chenshan Botanical Garden, Maricela Rodriguez - Jardín Botánico de la BUAP, Puebla, Shanghai, China Mexico Olive de la Puente Blanca - Real Jardín Botánico Juan Carlos I Universidad de Alcalá, Spain For the English Section: Jan Chamier Roots is published by Botanic Gardens Conservation International (BGCI). It is published twice a year. Membership is open to all interested individuals, institutions and organisations that support the aims of BGCI. Further details available from: 27 The Power of Technology: • Botanic Gardens Conservation International, Descanso The use of on-line & blended learning House, 199 Kew Road, Richmond, Surrey TW9 3BW UK. Tel: +44 (0)20 8332 5953, Fax: +44 (0)20 8332 5956 for capacity building Leigh Morris, E-mail: info@bgci.org, www.bgci.org • BGCI-Russia, c/o Main Botanical Gardens, 12 Royal Botanic Garden Edinburgh Botanicheskaya st., 4, Moscow 127276, Russia. Apps in botanic gardens: Dos and Tel: +7 (095) 219 6160 / 5377, Fax: +7 (095) 218 0525, E-mail: seed@aha.ru, www.bgci.ru Don’ts Hanneke Jelles and Paul Keßler, • BGCI-Netherlands, c/o Delft University of Technology Hortus botanicus, Leiden, The Netherlands Julianalaan 67, NL-2628 BC Delft, Netherlands Tel: +31 15 278 4714 Fax: +31 15 278 2355 E-mail: l.j.w.vandenwollenberg@tudelft.nl www.botanischetuin.tudelft.nl • BGCI-Canarias, c/o Jardín Botánico Canario Viera y Clavijo, Apartado de Correos 14, Tafira Alta 35017, Las Palmas de Gran Canaria, Gran Canaria, Spain. Tel: +34 928 21 95 80/82/83, Fax: +34 928 21 95 81, E-mail: jmlopez@grancanaria.es • BGCI-China, 723 Xingke Rd., Guangzhou 510650 China. Tel:(86)20-85231992. email: Xiangying.Wen@bgci.org www.bgci.org/china • BGCI-Colombia, c/o Jardín Botánico de Bogotá, Jose Celestino Mutis, Av. No. 61-13 – A.A. 59887, Santa Fe de Bogotá, D.C., Colombia. Tel: +57 630 0949, Fax: +57 630 5075, E-mail: jardin@gaitana.interred.net.co, www.humboldt.org.co/jardinesdecolombia/html/la_red.htm • BGCI(US) Inc, c/o Chicago Botanic Garden, 30 1000 Lake Cook Road, Glencoe, Illinois 60022, USA. E-mail: usa@bgci.org, www.bgci.org/usa 16 Online learning at Longwood Floratheca: A digital library for Gardens – ever growing Susan Caldwell, BGCI is a worldwide membership organisation established in 1987. Its mission is to mobilise botanic gardens and engage plant education Marcin Zych and Longwood Gardens, Pennsylvania, U.S.A partners in securing plant diversity for the well-being of Krystyna Jędrzejewska-Szmek, Botanic people and the planet. BGCI is an independent organisation registered in the United Kingdom as a charity (Charity Reg No 1098834) and a company limited by guarantee, No 4673175. Garden Faculty of Biology, University of 33 Educational resources Warsaw, Poland for botanic gardens BGCI is a tax-exempt 501(c)(3) non-profit organisation in the USA and is a registered non-profit organisation in Russia. Opinions expressed in this publication do not necessarily reflect the views of the Boards or staff of BGCI or of its members. BGCI • 2013 • Roots • Vol 10 (2) 01
Premier mot : L’adoption du numérique Primera palabra: rumbo a lo digital First word Going digital ENGLISH FRANÇAIS ESPAÑOL hat is the common denominator uel est le dénominateur commun ¿ uál es el denominador común entre W amongst a digital library of botanical drawings in Poland, a Q entre une bibliothèque numérique de dessins botaniques en Pologne, un C una biblioteca digital de dibujos botánicos en Polonia, un microblog que microblog supporting visitor’s artwork in microblog qui soutient les travaux apoya el trabajo artístico de los a garden in China, a virtual field trip on artistiques des visiteurs dans un jardin visitantes de un jardín botánico en invasive species in the US and an app en Chine, une sortie pédagogique China, un viaje de campo virtual de developed for a garden through a virtuelle sur les espèces envahissantes especies invasoras en los Estados partnership with a 12-year old techno aux États-Unis et une appli développée Unidos y una aplicación desarrollada por whizz? These are all examples of how pour un jardin par le biais d’un un jardín tras 12 años compartidos con botanic gardens around the world use partenariat avec un jeune prodige de la un viejo fenómeno tecnológico? Estos technology to engage with their technologie âgé de 12 ans ? Ces son ejemplos de cómo los jardines audiences in new ways. exemples sont tous représentatifs des botánicos del mundo utilizan la manières dont les jardins botaniques à tecnología para atraer a sus audiencias Digital technology is changing how we travers le monde utilisent les de una nueva manera. live and communicate and is also technologies pour collaborer avec leurs profoundly altering our brains, how we publics de façons innovantes. La tecnología digital está cambiando la think and how we learn. Botanic gardens manera en la que vivimos y nos are responding to this fast pace digital La technologie numérique transforme nos comunicamos, y también está cambiando age by exploring the use of different manières de vivre et de communiquer, et profundamente nuestros cerebros, la types of technology; on-line courses, change aussi profondément notre manera en la que pensamos y en la que mobile apps, social media, websites and intelligence, notre façon de penser et aprendemos. Los jardines botánicos specialized software for educational d'apprendre. En réponse à cette ère están respondiendo a este tránsito a la projects help gardens to enhance visitor numérique qui avance à vive allure, les era digital explorando el uso de diferentes experience on-site and allow them to jardins botaniques explorent l’utilisation tecnologías: cursos en línea, aplicaciones connect with a wider community on-line. de différents types de technologies. para celulares o teléfonos móviles, redes Cours en ligne, applis de téléphones sociales, sitios web y desarrollo de portables, médias sociaux, sites internet software para proyectos educativos lo et logiciels spécialisés pour les projets que ha contribuido a mejorar la pédagogiques aident les jardins à experiencia in situ de los visitantes al améliorer l’expérience des visiteurs sur permitirles una conexión más amplia con place et leur permettent d'être en lien la comunidad en línea. avec une plus vaste communauté en ligne. En este número de Roots celebramos cómo los jardines botánicos del mundo Dans ce numéro de Roots est saluée la están acogiendo estas innovaciones façon dont les jardins botaniques tecnológicas. La recopilación de adoptent les innovations technologiques estudios de caso y artículos de opinión à travers le monde. Le recueil des en esta materia se documentan en el études de cas et des articles d’opinions informe Descodificación del aprendizaje: sur ce sujet a été réalisé grâce au la prueba, promesa y potencial de la rapport Decoding Learning: the proof, educación digital (Luckin et al., 2012). promise and potential of digital Dicho informe muestra cómo la Connected Classrooms On air at Chicago Botanic education (Luckin et al., 2012). tecnología puede utilizarse como Garden (CBG) Le rapport présente comment la herramienta educativa. Permite 02 BGCI • 2014 • Roots • Vol 11 (1) • 02-05
In this issue of Roots we celebrate how technologie peut servir d’outil botanic gardens worldwide embrace pédagogique. Celle-ci peut structurer et technological innovations. The présenter des informations sous un compilation of case studies and opinion format accessible et engageant. Elle articles on this subject matter has been peut encourager l’apprentissage social, informed by the report Decoding par lequel les participants se soutiennent Learning: the proof, promise and mutuellement en vue de développer potential of digital education (Luckin et collectivement des connaissances. Elle al., 2012). The report showcases how peut proposer de nouvelles manières de technology can be used as an partir à la recherche d’informations. educational tool. It can structure and Elle peut soutenir la démarche present information in an accessible and d’investigation dans l’apprentissage en engaging format; it can encourage social aidant à organiser les investigations et learning, where people support each changer la façon dont les apprenants other to develop knowledge collectively; abordent la résolution de problèmes. it can offer new ways to explore Elle peut permettre aux gens d’appliquer information; it can support inquiry-based et de transférer leurs apprentissages learning by helping to organise inquiry d’un contexte à un autre. and change how learners look at problem-solving; it can help people Nous souhaitons également jeter un apply and transfer their learning from regard critique sur l’utilisation de la one setting to another. technologie dans un objectif d’apprentissage et de participation du We also wish to cast a critical eye over public dans les jardins botaniques, en the use of technology for learning and général. Le fait de proposer des outils for public engagement in botanic technologiques dans les jardins QR codes used to complement interpretation at gardens, in general. Offering botaniques présuppose que le public a RBG, Kew technological tools in botanic gardens accès à des appareils pour pouvoir les presupposes that the public has access utiliser, et que les appareils ont une estructurar y presentar información en to devices to be able to use them and vitesse de connexion appropriée. formatos accesibles y atractivos. that the devices have an adequate Les coûts liés au développement et à Promueve el aprendizaje social, cuando connection speed. The development and l’installation, ainsi que ceux associés à la las personas se apoyan unas a otras installation costs, along with those formation et à l'entretien, peuvent rendre para desarrollar el conocimiento de associated with training and onéreuse l'adoption de nouvelles forma colectiva. Ofrece nuevas formas maintenance can make adopting new technologies dans les jardins. Toutefois, de búsqueda de información. Puede technologies in gardens expensive. But ce ne sont pas uniquement les questions apoyar el aprendizaje basado en la it’s not just the practical issues related to pratiques liées au développement et à indagación ayudando a organizar el developing and using technology that l’utilisation de la technologie qui doivent cuestionamiento y ayuda a cambiar need to be considered. It is also about être examinées. Il s’agit également cómo los estudiantes miran la resolución being aware that technology, due to its d’avoir conscience que la technologie, de problemas. Puede ayudar a las limitations, may result in negative impact en raison de ses limites, peut engendrer personas a aplicar y transferir su by disrupting the visitors’ experience. des impacts négatifs en perturbant aprendizaje de una situación a otra. For example, visitors may get frustrated l’expérience des visiteurs. Par exemple, when they use a digital map with a GPS les visiteurs pourraient être frustrés También quisiéramos exponer una that is not sensitive enough to provide lorsqu’ils utilisent une carte numérique mirada crítica sobre el uso de la the spatial accuracy required for avec un GPS trop peu sensible pour tecnología para el aprendizaje y en successful location of plants and apporter l’exactitude spatiale nécessaire general en el compromiso público hacia attractions. The Roots articles in this à la bonne localisation de plantes et los jardines botánicos. La oferta de issue aim to give a balanced perspective d’attractions. Les articles de Roots, dans herramientas tecnológicas en jardines on how botanic gardens can use digital ce numéro, tentent de porter un regard botánicos presupone que el público media but also what challenges they équilibré sur les possibilités d’utilisation tiene acceso a dispositivos y puede may encounter along the way. du numérique par les jardins botaniques utilizarlos si tienen una conexión et également sur les difficultés adecuada y a una velocidad adecuada. If and when botanic gardens decide to auxquelles ils pourraient être confrontés El desarrollo y costos de instalación employ digital technology to dans leurs démarches. junto con aquellos asociados al communicate and connect with their entrenamiento y mantenimiento pueden visitors on-site or remotely, it is Si toutefois, et lorsque, les jardins encarecer la adopción de nuevas important to clarify what they want to botaniques décident d’avoir recours aux tecnologías en los jardines botánicos. use technology for and consider the technologies numériques pour Pero no son sólo los aspectos prácticos impact it will have on their visitors. Very communiquer et être en lien avec leurs relacionados con el desarrollo y uso de few studies exist that provide evidence visiteurs sur place ou à distance, il est tecnologías los que deben ser of the impact of the use of technologies important de clarifier dans quel but ils considerados. También se trata de estar BGCI • 2014 • Roots • Vol 11 (1) 03
in gardens. Mann (2012) looked at the souhaitent utiliser les technologies et conscientes de que la tecnología, impact of an iPhone app on the visitor d’analyser l’impact qu’elles auront sur debido a sus limitaciones, podría tener experience at RBG Kew. The study leurs visiteurs. Très peu d’études un impacto negativo afectando la found that the use of the app was mainly existent, démontrant l’impact de experiencia del visitante. positive and was welcomed by the l’utilisation des technologies dans les public as a positive addition to Kew. jardins. Mann (2012) s’est intéressé à Por ejemplo, los visitantes pueden The app improved visitors’ experience l’impact d’une appli d’iPhone sur frustrarse cuando usan mapas digitales by deepening and expanding their l’expérience des visiteurs aux RBG de con el GPS ya que no es knowledge of the gardens. The study Kew. Les résultats de l’étude montrent suficientemente sensible para proveer la also suggested that for digital mobile que l’utilisation de l’appli était precisión espacial requerida para apps to become a successful part of the principalement positive et qu’elle était localizar exitosamente las plantas o las visitor experience they need to be accueillie par le public comme une diferentes atracciones del jardín. Los designed and developed with visitor’s nouveauté positive pour Kew. L’appli a artículos de este número de Roots expectation of and familiarity with amélioré l’expérience des visiteurs en pretenden dar una perspectiva technology and their individual approfondissant et en étendant leurs balanceada sobre cómo los jardines motivation for visiting in mind. Although connaissances des jardins. L’étude botánicos pueden hacer uso de los technology can be a powerful suggère aussi que, pour que les applis medios digitales pero también sobre los educational tool used for example for numériques de téléphones portables retos que pueden surgir a lo largo del school visits, the general public’s soient une réussite dans l’expérience camino. motivation for visiting a botanic garden des visiteurs, elles doivent être conçues is often social, recreational or spiritual et développées en tenant compte des Siempre y cuando los jardines botánicos rather than intellectual. attentes et de la familiarité des visiteurs decidan utilizar la tecnología digital para quant aux technologies, ainsi que de leur comunicar y conectarse con sus Lastly, there is always the old debate: motivation à visiter. Bien que la visitantes, ya sea en el sitio o de manera technology vs nature. In a world where technologie puisse être un outil remota, es muy importante tener claro there is increased concern that young pédagogique puissant utilisé par para qué quieren utilizar la tecnología así people are disconnected from nature exemple dans le cadre de visites como considerar el impacto que ésta and spend too much of their time using scolaires, la motivation générale du tendrá en sus visitantes. Existen muy technological media indoors, how is it public à visiter un jardin botanique est pocos estudios que dan cuenta del possible for botanic gardens to employ souvent d’ordre social, récréatif ou impacto del uso de las nuevas technology and ensure that this schism spirituel plutôt qu’intellectuel. tecnologías en los jardines botánicos. is not exacerbated? This issue is not Mann (2012) observó el impacto de una answered by focusing either on using Finalement, le vieux débat de la aplicación del iPhone en la experiencia technology or connecting people with technologie par opposition à la nature de los visitantes en el Jardín Botánico de nature, it is possible to reconcile these demeure toujours. Dans un monde où les Kew. Dicho estudio encontró que el uso de la aplicación era básicamente positiva y era bien recibida por el público como una aditamento positivo en Kew. La aplicación mejoró la experiencia de los visitantes profundizando y expandiendo su conocimiento sobre el jardín botánico. El estudio también sugirió que para que las aplicaciones digitales para celulares o móviles fueran exitosas en la experiencia del visitante, necesitan diseñarse y desarrollarse con base en las expectativas del visitante y qué tan familiarizado esté con la tecnología y su motivación individual para la visita. Si bien la tecnología puede ser una poderosa herramienta educativa utilizada por ejemplo en las visitas escolares, la motivación del público en general que visita un jardín botánico es a menudo social, recreativa o espiritual más que intelectual. Por último, siempre surge el viejo debate: tecnología vs. naturaleza. En un mundo en el cual hay una creciente Would the use of technology enhance the visitor experience in a botanic garden? Read the articles in this issue preocupación por la falta de conexión de of Roots which stimulate debate on this matter los jóvenes con la naturaleza y que 04 BGCI • 2014 • Roots • Vol 11 (1)
ideas. Botanic gardens need to consider préoccupations s’intensifient concernant pasan gran parte de su tiempo utilizando carefully how they use technology- le fait que les jeunes soient déconnectés medios tecnológicos en lugares which has the potential for creating de la nature et passent trop de leur temps cerrados, ¿cómo es posible que los visitor-centred and interactive à utiliser des supports technologiques à jardines botánicos puedan utilizar esta experiences and help the organization to l‘intérieur, comment est-il possible pour tecnología pero asegurándose de no make the transition from old garden les jardins botaniques d’avoir recours à la exacerbar esta ruptura? Esta pregunta visitor models of passive, didactic technologie et de s’assurer que ce no se responde centrándose ya sea en learning, to the new garden visitor model schisme ne soit pas exacerbé ? La el uso de la tecnología o reconectando of interactive, collaborative and dialogic réponse à cette question ne consiste pas a la gente con la naturaleza, es posible learning. Within this framework botanic à choisir entre l'utilisation de la conciliar ambas ideas. Los jardines gardens should aim to integrate technologie ou la connexion des gens botánicos necesitan considerar technology into a visitor’s experience in avec la nature ; il est possible de concilier cuidadosamente cómo utilizar la a ‘seamless’ way (see Weiser, 1991). ces idées. Il est nécessaire que les jardins tecnología con potencial para crear Seamless in the sense that technology botaniques prêtent une attention experiencias interactivas centradas en el becomes invisible and recedes into the particulière à leur manière d'utiliser la visitante ayudando a la institución para background whilst through, firsthand technologie, qui détient le potentiel de transitar de un antiguo modelo de experience, encourages and supports créer des expériences interactives, visitante pasivo, de aprendizaje people’s exploration and wonder of centrées sur les visiteurs et de permettre didáctico, a un nuevo modelo de plants. à l’établissement de réaliser la transition aprendizaje interactivo, colaborativo y entre les anciens modèles dialógico del visitante. En este contexto, References d’apprentissage didactique et passif pour los jardines botánicos deberían integrar les visiteurs des jardins, et le nouveau la tecnología en la experiencia del , Luckin, R. Bligh, B. Manches, A. modèle d’apprentissage interactif, visitante de una manera “sin costuras” Ainsworth, S. Crook, C. & Noss, R. collaboratif et dialogique pour les (véase Weiser, 1991). Sin costuras en el (2012) Decoding Learning: The proof, visiteurs des jardins. Dans ce cadre, les sentido de que la tecnología se vuelve promise and potential of digital jardins botaniques devraient chercher à invisible y regresa al fondo mientras que, education. London: NESTA. Available intégrer « en douceur » la technologie las experiencias de primera mano at: http://www.ics.uci.edu/~corps/ dans l’expérience des visiteurs (voir alientan y respaldan que la gente explore phaseii/Weiser-Computer21stCentury- Weiser, 1991). En douceur dans le sens y se maraville con las plantas. SciAm.pdf [Accessed 10 February où la technologie devient invisible et se 2014] retire en arrière-plan, et à la fois, dans Bibliografía consultada l’expérience directe, elle encourage et , Mann, C. (2012) A study of the iPhone favorise l'investigation et l'émerveillement , Luckin, R. Bligh, B. Manches, A. app at Kew Gardens: Improving the des gens vis-à-vis des plantes. Ainsworth, S. Crook, C. & Noss, R. visitor experience. In Proceedings of (2012) Decoding Learning: The proof, the Electronic Visualisation and the Références promise and potential of digital Arts conference 10-12 July, 2012, education. London: NESTA. Disponible London, UK. Available at: , Luckin, R. Bligh, B. Manches, A. en: http://www.ics.uci.edu/~corps/ http://ewic.bcs.org/upload/pdf/ewic_e Ainsworth, S. Crook, C. & Noss, R. phaseii/Weiser-Computer21stCentury- v12_s1paper2.pdf [Accessed 10 (2012) Decoding Learning: The proof, SciAm.pdf [Consultado el 10 de February 2014] promise and potential of digital febrero, 2014] education. London: NESTA. Disponible , Weiser, M. (1991) The Computer for sur : http://www.ics.uci.edu/~corps/ , Mann, C. (2012) A study of the iPhone the 21st Century, Scientific American, phaseii/Weiser-Computer21stCentury- app at Kew Gardens: Improving the 255 (3), pp. 6-75. Available at: SciAm.pdf [Accès le 10 février 2014] visitor experience. In Proceedings of http://www.ics.uci.edu/~corps/phaseii/ the Electronic Visualisation and the Weiser-Computer21stCentury- , Mann, C. (2012) A study of the iPhone Arts conference 10-12 julio, 2012, SciAm.pdf [Accessed 10 February app at Kew Gardens: Improving the London, UK. Disponible en: 2014] visitor experience. In Proceedings of http://ewic.bcs.org/upload/pdf/ewic_e the Electronic Visualisation and the v12_s1paper2.pdf [Consultado 10 de Dr Asimina Vergou Arts conference 10-12 July, 2012, febrero, 2014] London, UK. Disponible sur : http://ewic.bcs.org/upload/pdf/ewic_e , Weiser, M. (1991) The Computer for v12_s1paper2.pdf [Accès le 10 février the 21st Century, Scientific American, 2014] 255 (3), pp. 6-75. Disponible en: http://www.ics.uci.edu/~corps/phaseii/ , Weiser, M. (1991) The Computer for Weiser-Computer21stCentury- the 21st Century, Scientific American, SciAm.pdf [Consultado 10 de febrero, 255 (3), pp. 6-75. Disponible sur : 2014] http://www.ics.uci.edu/~corps/phaseii/ Weiser-Computer21stCentury- SciAm.pdf [Accès le 10 février 2014] BGCI • 2014 • Roots • Vol 11 (1) 05
Le jardin virtuel : Faire démarrer le futur des Jardins botaniques El jardin virtual: ‘cableando’ el futuro de los jardines botánicos The virtual garden: ‘hot wiring’ the future of botanic gardens In a world where communication technologies are becoming ubiquitous, it is more than just a nice idea to make use of them – it is imperative to integrate new technologies into our everyday work, public engagement and learning programmes. Marcus Ragus explains how an ambitious strategy at the Royal Tasmanian Botanical Gardens promises a future of digital learning and interpretation well beyond the physical environment. t is now commonly accepted that a I modern botanic garden may provide a wide range of methods and platforms to enable our visitors to engage with the many wonderful opportunities that such gardens provide. Today, innovative communication technologies are becoming embedded in the day-to-day life of most individuals and there is a growing demand to develop opportunities for people to engage with the many aspects of a botanic garden through Sebastian O’Halloran, a 12-year-old techno whizz who developed RTBG's first App in partnership with the these devices. On the other hand, there is an Gardens (RTBG) opposing argument that botanic gardens 06 BGCI • 2014 • Roots • Vol 11 (1) • 06-08
should remain free of technology – for The ‘Mobile Learning’ project some people, technological innovations in produced real, proof-of-concept these environments can have negative examples that were practically effects or, at the least, are an annoyance. demonstrated on site within the Pragmatically, one can conclude that RTBG. It included a foreshore walk careful management and sympathetic which provided real-time interpretive integration of technologies in the setting resources, including historical of a garden should be able to provide information and images of what the significant opportunities for those who site looked like more than a century wish to use them, while at the same time earlier. Of course, GPS technologies not interfering with the experience of were not then readily part of the those who don’t. An additional benefit is functionality of mobile devices such the potential to reduce the need for, and as mobile phones or PDAs [3]. Therefore, the size of, interpretive and directional to achieve the aim of a multi-location signage infrastructure. experience, users needed to manually recall interpretive information on the Early adopter device, in conjunction with numbered metal markers embedded in pathways The Royal Tasmanian Botanical Gardens along the foreshore. Whenever the user (RTBG) has a history of creative reached a marker they could click the engagement with communication associated link on the device to bring up technologies going back more than a the appropriate resource. decade. In 2004 the RTBG was a key partner in a groundbreaking Australian Although the project spawned a range of National Flexible Learning Framework [1] other location-based mobile technology An example of the interpretation provided by the technology project known as ‘Mobile initiatives across Australia, and foreshore walk App (RTBG) Learning: Handheld Innovations in internationally, it was not further Flexible Learning’ [2]. The project’s main developed by the RTBG at the time, currently being reviewed with the focus was to provide ‘just in time’ primarily due to a lack of funding and intention of a new updated release later learning and interpretation resources that access to specialist staff. Now a decade this year. would be available through mobile later, thanks to the quality and visionary technologies. Just a decade later that foresight of the early digital project, the The overall DG initiative also included may seem an obvious move, but at the resources are still relevant and can be a much-needed redevelopment of the time mobile learning was only just starting adapted for use with the new technology RTBG website, long delayed due to to become of worldwide interest. In those developments currently underway at funding and logistical issues with staff days mobile phones and portable RTBG in 2014. time, as we chose to do this internally. communications devices were still limited The new website will be launched in in their functionality, and devices such as The 2014 initiative mid-2014. smart phones were some years away. In mid-2013 the RTBG began the first The RTBG is noted as a leader in online stages of a significant project known as delivery of horticulture learning the ‘Digital Garden’ (DG) initiative funded programmes in Tasmania and the DG by the state Skills Tasmania [4]. The initiative promises to enhance online project strategy was to bring the Garden learning through the establishment of into a new era of community interaction, high-speed wireless broadband which complemented other community technologies throughout much of the 17- engagement initiatives already underway hectare grounds. This will allow remote on site. It followed on from smaller digital learners, in all parts of Tasmania and projects including one which developed beyond, to access live ‘in the garden’ the RTBG’s first iPhone App in 2012. As horticulture programmes and activities with the majority of our projects, the App delivered by experts in any area of the development was undertaken as a Garden. partnership, in this case a very special one, with a 12-year-old techno whizz Live web-streaming cameras will also be App developer, also an RTBG enthusiast, mounted in strategically chosen called Sebastian O’Halloran [5]. locations of the Garden, including at the top of one of the tallest trees to offer one Since that time the App has proved an of the best panoramic views in the area. excellent tool for engaging visitors, Streams from the cameras will be Minimizing the aesthetic impact of the various aerials though it was only intended as a first- available online 24/7 and will have the and transmitters on historical architecture can be a stage base, to be followed later by a potential to be remotely controlled by challenge (RTBG) more comprehensive development. It is the visitors through the website. [1] Later to become the National VET E-learning Strategy http://flexiblelearning.net.au/ [2] The contents of this project have now been archived, details are available by contacting Marcus.Ragus@rtbg.tas.gov.au [3] http://en.wikipedia.org/wiki/Personal_digital_assistant BGCI • Roots • Vol 11 (1) 07 [4] http://www.skills.tas.gov.au/ [5] https://itunes.apple.com/us/app/royal-tasmanian-botanical/id454676064?ls=1&mt=8
public, les avantages, les opportunités et les problèmes en termes d'organisation ; les impacts sur la communauté de Tasmanie au sens large qui y sont associés et les implications des innovations au niveau national et international. L'article détaille les stratégies utilisées au début du développement et au cours de l'évolution de ces technologies numériques, jusqu’à leur déploiement actuel, ainsi que les soutiens financiers dont elles ont bénéficié et les partenariats de collaboration. RESUMEN A young visitor using technology at RTBG (RTBG) En un mundo donde las tecnologías de Another camera will also be installed potential conflict with the aesthetics of comunicación se están convirtiendo en above one of the garden beds of the new buildings and natural features of the site. omnipresentes, es algo más que una Tasmanian Community Food Garden We still haven’t found all the answers to buena idea usarlas. En la actualidad, es which will enable a unique outreach these issues, but we continue to look at imperativa la integración de las nuevas activity. School students in rural and creative ways to reduce any impact on the tecnologías en nuestro trabajo diario, en remote locations will be able to sign up to natural and built heritage of the RBTG la participación pública y en el a programme that enables them remotely whilst making the most of the innovations. aprendizaje. Una estrategia ambiciosa to grow a productive food garden at the del Royal Tasmanian Botanical Gardens RTBG and to interact with horticultural While the RTBG is well on its way ( RTBG ) nos abre un futuro de specialists while watching their garden towards completing its vision of a Digital aprendizaje digital e interpretación, más grow online. The students will have the Garden, we recognize that we must allá del ámbito del jardín. opportunity to suggest what they wish to continue to remain open to the new grow, the design and layout of the bed, possibilities created by the rapid change Desde el desarrollo de aplicaciones and even recommend the end use of their in communications technology and móviles para habilidosos informáticos de produce – for example choose to donate community expectations. 12 años, hasta jardines virtuales o the produce back to the community to be entornos inalámbricos interactivos, los distributed to those in need. medios digitales vaticinan compromisos y RÉSUMÉ aprendizaje para las próximas décadas. The integration of the high-speed wireless networks will open enormous Dans un monde où les technologies de Este artículo se centra en lo que se ha opportunities for on-site interpretation la communication deviennent logrado mediante la tecnología para atraer and learning, using mobile devices omniprésentes, le fait de les utiliser ne al público. En los beneficios, through smart tag and virtual reality se limite pas à être une bonne idée. Il est oportunidades y aspectos de la technologies. Additionally, a potential à présent impératif d’intégrer les organización. En los impactos asociados, rise in the use of the garden facilities for nouvelles technologies dans notre travail de un modo amplio, sobre la sociedad de commercial, business and private quotidien, la participation du public et Tasmania y en las implicaciones functions, that often require access to l'apprentissage. Les Jardins botaniques nacionales e internacionales de las wireless communication technologies royaux de Tasmanie (RTBG) développent innovaciones. También se detalla el papel (indoors and outdoors), will result in une stratégie ambitieuse qui promet de las estrategias utilizadas durante los increased revenue for RTBG. bientôt un apprentissage et une primeros momentos del desarrollo y su interprétation numériques allant bien evolución, hasta el conocimineto actual A work in progress au-delà des portes du jardin. que se tiene de ellas, incluyendo su apoyo financiero y los acuerdos de colaboración. To date, there have been a number of Des applis de téléphones portables issues and constraints encountered with collaborant avec de jeunes prodiges de Marcus Ragus this initiative. One of the trickiest has been l'informatique âgés de 12 ans aux Manager Learning and Community the integration and installation of the Jardins Virtuels, en passant par les Engagement technological hardware components. The environnements interactifs sans fil, le Royal Tasmanian Botanical Gardens wireless technology infrastructure required numérique promet une participation et Queens Domain, Hobart, Tasmania small towers to be installed at various un apprentissage interprétatifs pour les Australia 7000 points across the Garden and in some décennies à venir. Cet article est ciblé Email: Marcus.Ragus@rtbg.tas.gov.au, cases these towers, with their various sur ce qui a été réalisé par le biais de la Marcus.Ragus@gmail.com aerials and transmitters, presented a technologie pour faire participer le Website: www.rtbg.tas.gov.au/ 08 BGCI • 2014 • Roots • Vol 11 (1)
Le jardin botanique engageant : la technologie rend l'apprentissage plus facile El jardín botánico atractivo: la tecnología facilita el aprendizaje The engaging botanic garden: Technology making learning easier Stunning aerial view of Shanghai Chenshan Botanical Garden (Chenshan Botanical Garden, 2011) Chenshan Botanical Garden puts a great effort into being hen developing modern cities there a modern garden for a modern city. Zhe Zhang explains W needs to be, not only, up to date facilities, but also significant consideration and appreciation paid to how they are using a variety of new technologies to ecology and the environment therein. The sophistication of a city can be shown engage the public, on-site and online, for a variety of through its use and protection of ecological resources, as well as through its reasons from communicating science to involving them construction of ecological environments. It is for this reason that we built Chenshan in art projects. Botanical Garden, Shanghai. BGCI • 2014 • Roots • Vol 11 (1) • 09-11 09
to information, including science before its launch and people signed up communication. The 33rd Report on through the microblog. A lucky few were Internet development in China, invited to the garden to be part of the published by the China Internet Network project. The participants attended a short Information Center, showed that as of lecture and then created an artwork using January, 2014, the number of Internet natural materials they had collected from users in China had reached 618 million the garden, such as fallen leaves, petals meaning 45.8% of the population were and fruits. Many of the creations connected to the internet. surpassed our expectations. Later on, users of the microblog were asked to vote More and more people have access to for their favorite artwork and the winner all kinds of scientific information, was awarded a VIP card, which allowed anytime and anywhere. To remain them access to Chenshan Botanical relevant in a changing world, Chinese Garden for a whole year. Those who voted botanic gardens are making use of this were also entered into a prize draw. trend to engage with the public, by using websites, Apps, WeChat – an instant Projects of this kind facilitate interaction messaging service- and Microblogging. with the online community and therefore Shanghai Chenshan Botanical Garden App provide an opportunity for the garden to homepage and introduction (Chenshan Botanical Microblog as a method for communicate with and educate a wider Garden, 2014) public engagement audience. Chenshan Botanical Garden, was Microblogging sites, like Tumblr and Mobile Applications opened on 23rd January, 2011 and Twitter, allow users to share short bursts covers an area of 207 hectares of information with the people in their Apps have been used extensively for (2,070,000 m2). The garden is a networks. They began appearing in education and disseminating information representation of a harmonious China in 2009 and had attracted an as they provide a personalised service, coexistence between humans and audience of 63 million by the end of the are easy to use, intuitive and enable quick nature. next year, at which point many botanic access to knowledge. gardens decided to get on board. Boasting a collection of over 10,000 Mobile devices have become very popular species, the garden consists of 26 There are more than 200 botanic and are increasingly common throughout specialised gardens which serve a gardens in China, and 20 of them have all walks of life; this provides an variety of functions; from providing fun microblogs. As a new interactive opportunity for enhancing the way botanic and educational attractions to visitors, platform, microblogs can be gardens communicate their knowledge to to complimenting the physical personalised in form, include attractive the public. Chenshan Botanical Garden is characteristics of the land and providing images and provide the opportunity for one of the few gardens that have started sites of ex situ conservation. These snappy and immediate communication. to provide services using mobile include: a rose garden, maze garden, In 2010, Chenshan Botanical Garden technologies. The garden now has a fully sensory garden for the visually impaired, launched its own microblog. There we an aquatic garden, medicinal plant provide the public with updates and A visitor creating a collage out of natural materials garden and a showcased collection news about many aspects of the garden and fans voting on the microblog (Jie Gao, 2013) of plants native to Eastern China. for example, plants in bloom, upcoming events such as flower shows and Our mission is to conserve plants native concerts and also receive feedback to Eastern China, discover sustainable through an online questionnaire and poll. ways of using them, and share our By Feb, 2014, we had posted a total of knowledge and enthusiasm with the 8020 comments, related to 35 different public. In the digital age, consideration topics and our fans had reached a total needs to be paid to how to share this of 34200. The most popular post was knowledge effectively. New media forwarded 525 times, which means provide on-demand access to content thousands of people will have read it. anytime, anywhere, on any digital device. They also enable interactive user More than 50 interactive projects were feedback, and creative participation. supported by the microblog. One Another aspect of the new media to be successful project which was popular considered is the real-time generation of with the public was Autumn Collecting. new and unregulated content (Schivinski The project aimed to highlight, to urban & Dabrowski, 2014). The development dwellers, humans’ relationship with of the internet, digital technologies and nature as well as providing an handheld devices has revolutionised all opportunity for relaxation. aspects of communication and access The project was announced a fortnight 10 BGCI • 2014 • Roots • Vol 11 (1)
functioning mobile App. On the App’s artwork that has proven very successful. homepage, visitors can find an Video resources can be streamed on a introduction to the garden along with variety of devices including the digital other information about plant species, screens in buildings, subways or buses events, tours, etc. We have also produced and could prove popular with the public. QR codes for 580 species found in the garden. Visitors can scan these to get Students are another important audience further information about the plants. This to consider. Our garden has established has successfully enhanced the garden’s a good relationship with schools. We are ability to educate its visitors about botany. currently exploring the concept of Cloud Education. There are so many options Other gardens across the globe have when it comes to Cloud Apps for used Apps in various forms to serve a education. The Cloud can increase variety of purposes; from games to those collaboration between everyone in an which disseminate digital resources, educational setting. With the great create online communities and provide flexibility it offers, students have the community services. Our next step is to option to work on group projects from pay more attention to the needs of our any location and the garden educators visitors when it comes to digital can offer extra help remotely through the resources, find new ways to engage the Cloud. public with the plant collections, seek technical support from third parties, as By being innovative we hope to offer an well as strengthen our marketing and immersive experience with lasting Public Relations (PR). benefits to all of our visitors. Other public engagement Reference platforms Visitors scanning QR codes to join a project , Schivinski, B. & Dąbrowski, D. (2014) (Zhe Zhang, 2014) Besides our microblog and App, we also The Effect of Social Media have other public engagement platforms, Communication on Consumer such as our official website, online micro Perceptions of Brands, Journal of RESUMEN magazine, LED screens and WeChat. In Marketing Communications, pp.2-19 the future we plan to produce videos Available online at: En la era digital las personas tenemos about pruning techniques, cultivating http://www.tandfonline.com/doi/pdf/1 acceso a toda clase de conocimiento flowers and using plant material in arts 0.1080/13527266.2013.871323 científico a través de nuevos medios. and crafts. We have already produced a El boom tecnológico ha dado lugar a video about using plant material to create nuevas oportunidades y retos para RÉSUMÉ difundir ciencia. El jardín botánico Chenshan, que es uno de los jardines Avec l'ère numérique, les gens ont accès botánicos de mayor reputación de à toutes sortes de savoirs scientifiques China, siemprese ha esforzado para via les nouveaux médias. Le boom crear programas educativos innovadores technologique est accompagné de y centrados en las necesidades del nouvelles opportunités et de nouveaux público aunque en concordancia con los défis pour la diffusion de la science. objetivos de la organización. Este Étant l'un des jardins botaniques les plus artículo presenta y resume las ventajas respectés de Chine, le Jardin botanique de las nuevas aplicaciones tecnológicas, de Chenshan a toujours fait de gros como los Apps o los microblogs, que efforts pour créer des programmes favorecen la enseñanza interactiva de las éducatifs innovants, et pour se ciencias. También se analiza de qué concentrer sur les besoins des publics, forma se pueden usar estos nuevos tout en se tenant à ses objectifs medios para transmitir la ciencia a un organisationnels. Cet article présente et público más amplio y mejorar la imagen résume les avantages des applications que el público tiene del jardín. innovantes de la technologie, telles que les applis et le Microblog, qui améliorent Zhe Zhang l’interactivité dans les sciences de Environmental Educator l'éducation. Y figure également une Chenshan Botanical Garden, discussion sur la manière d’utiliser ces Shanghai, 201602 nouveaux médias pour diffuser la science China à un plus large public et améliorer Email: cskp@lhsr.sh.gov.cn QR code on plant nameplate (Qiyi Shen, 2014) l'image du jardin auprès des visiteurs. Website: www.csnbgsh.cn BGCI • 2014 • Roots • Vol 11 (1) 11
Applis dans les jardins botaniques : choses à faire et à ne pas faire Usar los App en los jardines botánicos: recomendaciones prácticas Apps in botanic gardens: Dos and Don’ts Botanic gardens in the Netherlands are discovering how he Apple App Store had only been important a collaborative Approach is when it comes to T available for three years when Hortus botanicus became the first museum in Leiden to launch its own App. developing new technologies. From digital guides to We envisioned that the App would fill a gap in the services the garden offered to talking trees and digital magnifying glasses Hanneke the public. In the end, what was developed was a very flexible digital Jelles & Paul Kessler tell the story of Hortus botanicus’ guide which would tell the visitor with pictures, sound and more about their adventure into the world of Apps. location, allowing them to be independent The new prototype is easy to use by adults and children. Looking at markers through the ‘magnifying glass’ shows visitors more information (Hortus botanicus) 12 BGCI • 2014 • Roots • Vol 11 (1) • 12-15
Visitors to Hortus botanicus enjoying the plants in the sunshine (Hortus botanicus) from a fixed tour. In order for this to work be also noted that a garden is constantly and participatory design so that the it was important to update the App changing and therefore information Applications are suited to the needs and weekly with information about flowering about its plant displays is quickly abilities of their users. or fruiting of special plants. outdated. This project involves organizing three The failure of this approach was only Pioneering ‘experimental gardens’. An ‘experimental fully understood after the Hortus App’s garden’ is a format for bringing together launch. In 2011, the App was Many changes have happened since the staff from the botanic garden, designers unfortunately only available for the launch of the first App in Hortus and developers of technological iPhone , a device which was not botanicus. Following the addition of a Applications and members of the public commonly used by our visitors. It could national flora and a bird guide to the (garden’s current audiences and targeted not be directly accessed through the contents of the iPods there has been new audiences). The aim of these App Store, but was only available an increase in the hiring of the devices. ‘experimental gardens’ is to find new through the ‘Hopper’- a platform which Moreover, in the last few years the costs ways to connect the knowledge about was not well known. Even the 22 iPods of producing an App have decreased, plants and biodiversity to the needs of which were available for hire from the and other alternatives like the diverse audiences. Each ‘experimental front desk were not used as frequently podcatcher have become available. garden’ involves running six weekly as we had anticipated. Most of our Many more people own smartphones design sessions focused on different elderly visitors were not used to this type nowadays and in some areas of the topics. of device and had seemingly no interest garden Wi-Fi is available for free. in being informed on how to use it. Also, However, we felt that the original App is Participants of these sessions discuss on busy days, with large queues of already outdated and an Android version which stories from the botanic gardens visitors, spending time explaining how to was never realised. This could have are important and relevant to the public, use the devices was not practical. The meant a sad end to our adventure into identify who our current visitors are and major problems, however, were the Apps. This outcome was overturned on new target audiences, and decide which absence of Wi-Fi in the garden and the 13th February 2013 when the Postcode stories or methods can be used to reach cost of using internet on the mobile Lottery announced its generous funding these new audiences. The outcome of phones, which in 2011, was still quite of two million Euros, over four years, for this process is the development of a new high. Luckily, the visitors who actually the project ‘Plant (s) for the Future’. ‘product’ - possibly an App or perhaps used the App were satisfied with this The project aims to retrieve, manage and another form of innovative technology. new service, but their number was much organise information from the living This product will provide information in too low to justify the investment in collections of Dutch botanic gardens so a form that meets the interests of the developing this resource. Additionally, that this will be made accessible to the visitor at the time and place they will the garden’s iPpods were not easy to wider public. The project’s Partners are choose to use it. In September 2013 the synchronize with new information and the botanic gardens who are members first ‘experimental garden’ took place. due to staff’s other priorities it was not of the Dutch Botanical Gardens In the beginning, we discussed what possible to carry out the intended Association (NVBT) and the ‘Waag stories could be told and which would weekly updates on flowering and fruiting Society’, an organization that develops be the best medium to use. At the same or other events in the garden. It should technology through creative research time we conducted a survey of all the BGCI • 2014 • Roots • Vol 11 (1) 13
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