THE WORLD OF DIGITAL PUBLISHING AT YOUR FINGERTIPS - Publisher's Toolbox
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THE WORLD OF DIGITAL PUBLISHING AT YOUR FINGERTIPS SCAN THIS COVER WITH AUGMENTA
A global technology innovation business
with interests in cloud infrastructure and
the provision of digital products to the
media, publishing, brand agency and
broadcasting industries.
DIGITAL SERVICES
The products and services in Publisher’s
SOLUTION DELIVERY CLOUD HOSTING
Toolbox all provide immediate value at
Design, configure and Provide high-performance,
an innovation, platform and business implement digital publishing reliable and scalable hosting
level to any organisation with a focus on and distribution platforms of solutions on AWS
based on our unique
the commercialisation of digital content. product components
Publisher’s Toolbox does not
need to be positioned as a
complete re-platforming.
Its value proposition is
MOBILE APP DEVELOPMENT STRATEGIC CONSULTANT
that each product can exist
Develop white-label or Provide strategic insight
independently of the other. custom mobile apps across regarding digital publishing
all platforms strategy and roadmaps
As proud designers, developers and
operational implementors of this
unique suite of publishing products
we encourage disruption within the
publishing industry by challenging the
current costing and licensing models.
CUSTOM DEVELOPMENT SYSTEMS INTEGRATION
We hope you enjoy discovering more Develop tailor-made Integrate our solutions with
content distribution and other existing or third-party
about Publisher’s Toolbox for the mobile solutions based on a systems including subscription
digital world, and you are encouraged framework of tried and tested management, analytics,
product components advertising and content
to think more simply when it comes to management systems
defining a content strategy, knowing the
digital landscape can be reconfigured
with minimal change control, resulting
in less cost, risk and time to market.
A UNIQUE SET OF DIGITAL PRODUCTS
After many years digitally transforming traditional media groups, and providing them with unique, niche
tools to execute various aspects of their content strategy, the Publisher’s Toolbox suite was defined.
Each one of the Publisher’s Toolbox products has a story to tell and a proud team of developers behind
it. Well-built and homegrown, they’re designed to disrupt and challenge the traditional digital publishing
and broadcasting industries by providing alternative solutions that are simpler, quicker and more cost-
effective to market.
Create interactive Send secure digital Store, control and Powerful image and video
augmented reality packages to multiple manage digital assets analysis and delivery
experiences destinations
Publish, distribute and Create a multimedia Improve page load,
monetise digital content mobile app community image rendering and
video streaming
MULTI-CHANNEL SOCIAL
PUBLISHING & SHARING
CONTENT CREATORS
COPY EDITORS
CONTENT PRODUCING APPS
PUBLISHERS
BRAND MANAGERS
SOCIAL MANAGERS
CONTENT CONSUMERS CONTENT CONSUMING APPS
NEWS
NO:1234 /11:12:2014
AUDIENCE LOREM IPSUM DOLOR SIT AMET
FOLLOWERS LOREM IPSUM
DOLOR SIT AMET
BRAND FANS
SHARE
FOLLOW LOREM IPSUM DOLOR SIT AMET
SUBSCRIBE
SUBSCRIBERS
MobileAppSuite
Let Publisher’s Toolbox
centralise your brand
editorial and multimedia
assets, so they can be
securely published
across social channels.
PUBLISH / BROADCAST
SHARE / CONNECT
Giving your content
the best chance of
being discovered.
PROUD TO BE PARTNERED WITH
LEADING BRANDS
MAKING A DIFFERENCE
WHAT WE STRIVE FOR
Fast becoming a leader in digital transformation of traditional media groups, the team is looking
to take these experiences into the brand and advertising industries and to be positioned as
a reputable, reliable and professional global digital innovator of products for the publishing,
advertising, brand agency and sports industries.
Our mission is to provide affordable digital tools
Apart from our vision and
to small, medium and large publishers that
differentiate them from competitors and allow
mission, we aim to give
them to compete with some of the world’s most
back to the community
prestigious media groups and brand agencies. and tech industry.
TECH SPONSORSHIPS SOCIAL
CONTRIBUTIONS RESPONSIBILITY
Friends OF Johnny Clegg Owl Rescue Centre
Open Source Initiatives
on GitHub
Silver sponsor of Red Cross Children’s
WordCamp Hospital
Free WordPress Plugins
Freedom Of Press Winter Blanket Drives
Internships
Cape Town Festival Of Trinity Children’s Centre
Beer
Volunteer Wildfire
Noordhoek Sixes Services
Media Honeypot
WHAT CAN AUGMENTA DO FOR YOU? Augmenta gives print and online campaigns a digital boost, connecting retailers and manufacturers, and allowing shoppers and readers a digitally enhanced experience. With Augmenta, you can easily create your own interactive augmented reality experiences, with no code or technical know- how required. You’ll be up and running in no time, and we’ve got everything you need to ensure your project is a success. ENHANCE BRING PRINT E-COMMERCE ALIVE Imagine the ability to get paying customers Take your brand and the reader far beyond from the pages of a magazine! the images on your pages. When scanning an image, redirect users Upload images of your adverts, magazine to an an e-commerce portal to drive a covers, packaging material and more to purchase, bridging the gap between print create your augmented reality experience and digital. in minutes.
Photo by Seth Reese. CAPTURE THE MOMENT AND SHARE. ANYTIME. ANYWHERE.
SEND POSTS STRAIGHT TO THE STUDIO Content creators can send secure MOJO packages containing videos, audio, photos, and GPS locations to multiple destinations for backup, review or further use. Our FREELANCE version allows anyone to capture and share the moment securely with their communities, while the TEAM Edition allows you to publish to your private and closed Team MojoReporter dashboard. - MOJO packages posted by the community or team can be followed within the app - No automatic compression so content quality remains the same - Users can back-up their packages in Google Drive or on the MOJO dashboard - All videos are transcoded into multiple formats for post-production streaming and/or download
MOJOREPORTER FEATURES NO MORE
MESSY NOTES
MOJO WEB DASHBOARD PUSH NOTIFICATIONS OR CLUTTER
AUTOMATIC VIDEO CLOUD HOSTED
TRANSCODING • MOJO Packages are securely
SECURE USER stored compilations of any “Digital
ANDROID AND APPLE MANAGEMENT
MOBILE APPS Senses”
MULTIPLE RESOLUTION • MOJO Media such as video, audio,
ADAPTIVE BITSTREAM VIDEO DOWNLOAD
PLAYER pictures and GPS location can be
included at any time
MULTI DEVICE ADAPTIVE
PLAYBACK • MOJO Library is a secure storage
facility within the app that can’t be
accessed unless authorised user
#CITIZENREPORTING
DO YOU HAVE ANY EXISTING APP AND WOULD LIKE
TO MANAGE USER GENERATED CONTENT (UGC)?
Our in-app module can be integrated into an existing app in order to enhance the existing platform
without costly redesign or extended development. The UGC module bundles the full scope and range of
functionality that is available in MojoReporter into a Software Development Kit (SDK) to be integrated into
your Android and iOS apps existing code. Users can send content as secure digital packages containing
videos, audio, images, and GPS locations to multiple destinations for back-up, review or further.INTRODUCING
MOJOREPORTER
TEAM EDITION
MojoReporter TEAM EDITION best suits a media group or
publishing house with a team of mobile journalists. We will
set up and brand your own closed and secure MojoReporter
TEAM EDITION platform.
It’s a great way to keep all the media captured by your MOJO team in a secure app
and web environment for further distribution or retrieval.
The TEAM EDITION establishes a private MOJO community for safe and private
reporting before being published to the world.
NOW YOU CAN:
• DISTRIBUTION Standardisation - eliminate the myriad of file
transfer mechanisms such as FTP, Email, Whatsapp, Dropbox
• REPORTING on Activity - follow individual MOJO team member
activity
• REUSE - ability to search, find and reuse MOJO media submitted
• SECURITY - all MOJO media on device, in transit and stored in
cloud is protected and only accessible by authorised users
• TRANSCODING - automatic transcoding of raw device captured
video, to be downloaded or streamed via embeddable adaptive
bitstream playerTHE ENTERPRISE-GRADE PUBLISHING P L A T F O R M
WHAT IS BIBLIODAM?
Photo by Mohamed Nohassi. Asilah, Morocco
CONVERT TO NEXT GENERATION IMAGE FORMATS WHERE THE BROWSER SUPPORTS IT, REDUCING PAGE DOWNLOAD SIZE AND BOOSTING SEO RANKING Publisher’s Toolbox’s Imigino was born out of the need to have access to a single API service layer that can aggregate and merge the most powerful video and image analysis services offered by both Google and Amazon. Our team has also reviewed and analysed a number of the monetisable, adaptive bitstream video players and decided that there should be zero lock-in to a single player and their respective video archive facility. Our video API service is light and flexible when it comes to changing players, or branding and customising a video experience for a viewer.
Photo by Rodion Kutsaev
ENTERPRISATION OF WEBSITES THROUGH WEBSUITE PLUGIN SET
WebSuite is a combination of plugins, API
services and cloud hosting infrastructure tailored
With the WebSuite plugins,
for WordPress. Get the tools to manage your
publishers can consolidate and
WordPress environment through optimised,
centrally manage and share
scalable design while increasing performance
digital assets and web content
by improving site performance, page load, image
securely and effectively.
rendering, video streaming, search results,
content sharing and more.
PWA TECHNOLOGY
Using Google Tag Manager, analytics behave
as expected when online. However, offline
PROGRESSIVE WEB APP
behaviour can make reporting analytics, page
SOLUTIONS (PWA) views, actual session data and page tracks, less
accurate. Unreliable networks can also cause an
PWA solutions have incredible benefits,
increase in bounce rate as the analytics session
making it easy to delight your users, grow
ID gets lost. To get around these issues we have
engagement and increase conversations.
implemented offline tracking in the service
workers.
Publisher’s Toolbox PWA is a WordPress plugin that helps
you transform your website’s content into a progressive
mobile web application.
EASY TO DOWNLOAD MONETIZATION
CUSTOMIZABLE INCREASED SPEED
SYNCHRONIZATION OPTIMIZED
RESPONSIVECAPTURING MOBILE MEDIA WEB DASHBOARD
MEDIA PREVIEWS STORYBOARDING
REAL TIME
SEARCH REUSABLE
VIDEO COMPRESSION VIDEO
MAPS
AUTHORISED TRANSCODING
USERS
PUSH NOTIFICATIONS
EDITORIAL PLUGIN SET TO
ACCESS VIDEO AND MEDIA
YOUR BRANDSINGLE DIGITAL ASSETS WORKFLOW PUBLISHING
BRANDED VIDEO
PLAYER EMBEDS MULTIMEDIA SEARCH
CLOUD SEARCH AUTHORISED
ENGINE PRODUCTION SYNDICATION
USERS
EMBEDDABLE /
SUBSCRIPTIONS PREMIUM CONTENT
DOWNLOADABLE
POSTS IMAGE TAGS / CATEGORIES
SOCIAL POSTING SCHEDULED TASKS
BULK UPLOAD
PROCESS
COLLECTIONS VIDEO EDIT / CURATE MULTIMEDIA CONTENT
PUBLISHING WORKFLOW PROCESS
MobileAppSuite
PUBLIC MOBILE APP
IN-APP MODULE:
AUGMENTA
PUBLIC USER /
AR+ SDK
SUBSCRIBER
USER GENERATED
CONTENTCASE STUDY
TRANSITIONING AFRICA’S LARGEST
PRINT NEWSPAPER GROUP INTO
A GLOBAL DIGITAL FIRST MEDIA
GROUP.
INDEPENDENT MEDIA GROUP GOES DIGITAL
It was 2014, the Independent Media After partnering with The Telegraph with transitioning the group’s people,
Group had recently been acquired Media Group (2011 to 2014) Afrozaar process and platforms further towards a
by a consortium of private and had the experience needed to assist digitally first focused mindset.
government investment businesses with establishing a high-frequency
from the original Irish Independent digital publishing ecosystem. By utilising The Publisher’s Toolbox
owners. Back then it was previously suite of products we believed that
known as Independent Newspapers, immediate value would be realised from
which had over 32 printed newspaper OBJECTIVE: a digital asset, publishing, presentation
titles (national, regional and perspective, and over time the
community) and only one news To define a change-controlled roadmap commercialisation and enrichment of
website (www.iol.co.za). and journey to systematically transform print content into a digital world would
the group’s print content to be digitally be possible with little change.
The Afrozaar digital product team compliant for wider distribution across
approached the new owners and a suite of newly deployed digital web
proposed a digital journey and digital and app properties. Following the
platform implementation plan to initial objective, the team ensured print
transform the traditional newspaper produced content was digitally available
group into a globally positioned digital and archives thereof manageable for
first media business. reuse and reference, we were taskedIMPLEMENTATION archive digital assets and facilitate well as past editions. It was NB for us to
APPROACH: efficient digital publishing cycles.”, Rich steer away from outdated PDF based
Cheary (CEO of Afrozaar) experience and transition the print
content into unique content elements
We assessed and applied a systematic
CONTENT REDISTRIBUTION AND with complementing multimedia files,
approach starting at the physical
DIGITAL FIRST CMS however we couldn’t veer away from
infrastructure deployment layer where
complementing the edition with a PDF
we embarked on migrating all media
It was important that the traditional download facility for ABC purposes.
systems to the cloud.
publications had an equal opportunity to
establish their brands digitally. Initially The Afrozaar team used an enterprise
To understand the challenge and
the impact on people and process was version of their Mobile App Suite
opportunity here is a summary of the
minimal, and resulted in maximum framework which had the ability to scale
digital landscape we analysed; numerous
satisfaction when we were able to rapidly with regards to single-title, multi-
nationally distributed editorial teams,
repackage print content within Baobab titled, continuous and edition based
no digital publishing process, no digital
Suite and auto publish to a branded app publishing cycles, and included metering
products, no digital subscriptions, no
and web platform. By utilising Baobab module and subscription entitlement
digital title specific apps or websites,
Suite’s Import and Export of content APIs layer for digital newspapers.
no centralised digital asset archive
syndication and aggregation of content
or storage facility, no user roles or
within and from external sources is MULTI-TITLED APP SOLUTION
workflow from security perspective,
tightly regulated and managed for
no centralised analytics and no digital
further redistribution. IOL News Mobile app is available on
customer database.
Google Play Store and Apple’s iTunes
“Such an undertaking of migrating and Store where one can subscribe to any of
CLOUD ARCHITECTURE
supporting a media group’s platforms the groups daily or weekly newspapers.
had to be handled with care and zero
The digital journey begun by establishing
tolerance for failure. We were dealing Single-titled Mobile App Solutions
a cloud based infrastructure within
with traditional newspaper brands, An example can be found in The Star
Amazon Cloud: AWS. Where our first
that were over a century old and never newspaper single title mobile app is
challenge was to preserve yet port the
before missed a print run, so we weren’t available on Google Play Store and
propriety Atex Prestige Print Editorial
going to miss one now because of new Apple’s iTunes Store where one can
platform to run in a scalable AWS
digital rollout.”, Rich Cheary subscribe to any of the groups daily or
environment. Such a migration had
weekly newspapers.
never been performed. This did not
MOBILE APP STRATEGY
stop us, and so Acacia Cloud Solutions,
“By choosing to use the Mobile App
a subsidiary within the Afrozaar group,
We wanted to mobilise the print-run Suite, we provided the Independent
was responsible for all cloud setup,
content whilst respecting each title’s group with a massive advantage and
configuration and optimisation. It was
brand, so we defined a mobile app differentiator in the market, as new
a success and a an achievement never
offering (Android and Apple) that had mobile title apps could be deployed
done before.
a digital newsstand facility allowing within a week, thus rapidly expanding
each print brand to be represented, the group’s mobile distribution and
“We needed a reliable and scalable
ensuring their respective print editions reach”, Rich Cheary
hosting environment to deploy media
were digitally available for download as
platforms, leverage digital services,WEBSITE STRATEGY Suite centralised configuration engine. Apps whereby citezen reporters can now
Afrozaar was able to implemented too contribute into the braking news
We fulfilled a role of content API provider fractional, banner and interstitial DFP editorial workflow
to a 3rd party web development team adverts across mobile app navigations,
who designed and built a custom display adverts on web and pre-roll KEY DIGITAL PLATFORMS
web framework / platform (Baobab video adverts within the customised
WebSuite) for the group utilising the branded media streaming players. By implementing the following digital
content API. IOL website utilizes Json platforms and products across the group
services. We as team decided that the AUGMENTED REALITY the Afrozaar team have been able to
group’s newspaper titles couldn’t hold achieve the objectives set out:
out until the fully fledged group wide With our mindset being digital and app
web framework was ready, so offered a oriented, we needed to be sure we didn’t • Digital First CMS complete with
more nimbler and flexible solution. By cannibalize the print advertising side permission based editorial workflow
implementing the WebSuite framework of such a large group. We decided to • Subscription based content metering
which allowed for a collection of implement an in-app AR+ module that • Evolving content APIs for serving
WordPress sites to be made secure and would enhance and enrich the print various websites and mobile
standardised to meet a large Enterprise version of newspapers, especially any applications
Media Group standard. Some examples print adverts. By combining Augmented • Digital Asset Management (DAM)
of these sites are: www.tyi.com, Reality scan module in the apps, we – centralising media assets across
www.video360.co.za, plan to complement the print editions multiple print and digital brands
www.houseandgarden.co.za and provide the audience with a way • Mobile Newsstand App of all their
to unlock additional value and benefit, titles
most importantly give print adverts • Mobile Apps for each digital brand in
a digitally enriched capability. Our the group
implementation of AR+ Augmenta is • Google DFP AdOps and tagging
now at the heart of the group’s print • Video streaming and player services
advertising commercial upsell strategy. • Content Syndication
MONETISATION OF • Enterprisation of their WordPress
CONTENT MOBILE JOURNALISM ecosystem by installing Baobab
plugins and hosting in AWS.
Ironically this was one of the final • Social publishing Facebook, Twitter
GOOGLE DFP IMPLEMENTATION
solutions we implemented. Not only with tracking
did this give the group the capability • Push notification facility to auto or
The next objective and approach taken
to secure break stories from the field, manually communicate
was to provide mechanisms upon
but it allowed for the centralisation • Reporting – editorial performance
which the new digitally minded group
and storage of such media to be made metrics, digital subscribers
could monetise their content and brand
available within the editorial workflow • Advert Booking App
effort in a digital environment. We
and asset archive immediately. • MojoReporter (Mobile Journalism app
implemented Google DFP and managed
MojoReporter is now not only rolled platform)
all AdOps tagging across all websites and
out across all editorial teams, but also
mobile apps from within the Baobab
made available as a plugin to the MobileOUTCOMES AND on an ongoing basis. This in order to
LEARNINGS: both inform and support the long-term
evolution of the digital strategy.
“Thank you Afrozaar.
IMPROVED EFFICIENCY
EXCEPTIONAL PERFORMANCE
The quality of your delivery
into Independent, a large
Independent has a large amount of
Providing business and consumer media organisation,
content produced daily for print. There
facing digital products in an emerging
is a need to improve efficiency and was done extremely well.
market means being reliable, fast and
lower operational overheads through
considerate to geographically distributed
We now have the digital
centralised control of content across foundation to scale our
editorial teams. High performance cloud
multiple apps and website brands and a
services tailored towards superior search product & service offering
single view of subscribers.
and archive facilities for sharing content
across web & mobile.”
across the group provide a competitive
REDUCED COSTS – ANTHONY ROBINSON
edge.
(CDO, Independent Newspapers)
Reduce costs in developing tailor-made,
integrated web and app solutions from
MBaaS architecture and a wide range of
APIs and SDKs.
NO VENDOR LOCK-IN
HIGHLIGHTS OF
We wanted to give Independent freedom THE PROJECT:
to choose multiple app development
partners and reduce risk of vendor lock- Being able to scale digitally rapidly to
in with flexible and secure content APIs. roll out Getting IOL content team onto
Baobab CMS editorial workflow
INCREASED REVENUE Unlocking tools like integrated social
sharing, article preview, and publish
Drive digital revenue growth through schedules to increase online engage-
multiple channels including advertising ment
NOMINATED FOR
via Google DoubleClick for Publishers,
numerous subscription options and Working with AdOps teams to create
content metering. effective digital advertising campaigns IN THE CRAFT - SOFTWARE, CODING
across websites and mobile apps & TECH INNOVATION CATEGORY
FLEXIBILITY
When trying to drive a digital first
mindset into an organisation that focuses
primarily on print, there is a strong need
to experiment and modify functionalityWWW.PUBLISHERSTOOLBOX.COM 2019-SHORT-VERSION-3
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