THE ULTIMATE INTERPRETATION OF A PERFUME SPRAY BY APTAR
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PRESS RELEASE
NOVEMBER 2019
THE ULTIMATE
INTERPRETATION
OF A PERFUME
SPRAY BY APTAR
S ERVICE DE PR E SSE
01 42 65 06 5 3 SOPHIE CORONT DUCLUZEAU MARINE SIMO N
s.coront.ducluzeau@rpmatahari.com m.simon@rpmatahari.com
DOLCE,
REVEALING
THE SOUL OF
FRAGRANCE
DOLCE, THE ULTIMATE The luxury of silence
INTERPRETATION Diffuser… of luxury.
OF A PERFUME SPRAY
The fragrance expresses itself with
finesse and delicacy on the skin,
deposited silently, voluptuously and
BY APTAR “The exultation without a damp sensation. It is the
discovery of a subtle, multisensorial
feeling, a perfumed signature with
2020 will see the time-honored rituals of fragrance
of a perfume always the restraint and elegance of the true
codes of luxury.
reinvented, transcending the norms and inflaming comes from the way it Diffuser of softness.
travels from bottle
If Dolce was a tangible item,
new emotions. Dolce by Aptar brings a moment it would be the finest of golden veils.
Its ultra-fine diffusion system sifts
of pure delight and luxury to the ancient and universal
rituals of perfumery to skin…” each droplet to the extreme, creating a
nebulous, enveloping and shimmering
mist. As soft as? The flutter of
eyelashes against one’s cheek.
Diffuser of scent…
A BREAKTHROUGH DOLCE BY APTAR
not of alcohol! Dolce delivers the
INNOVATION A NEW AMBASSADOR FOR INFINITE PLEASURE...
fragrance so softly to the skin
FOR PERFUME that the usual perception one has
The challenge? Upend the codes of
perfumery and luxury to create new
DOLCE of alcohol upon diffusion totally
Resulting from the combined expertise
pleasure sensations, all the while of Aptar and Medspray, Dolce is more REINVENTS disappears. Nothing hampers the
wearer’s experience of the fragrance
respecting the olfactory integrity of the
fragrance composition to enable the
than a spray; it reveals the complete soul
of the perfume captured in a bottle by
THE PERFUME itself.
expression of its purest soul.
The response is a prodigy of pioneering
restoring the juice inside to its authentic SPRAY RITUAL Diffuser of intimacy…
self. An unprecedented technological
technology in the art of perfume diffusion. jewel which offers the perfume a Depending on the duration and and sensations. The finesse of the
Dolce. A daring process that introduces stunningly beautiful journey to the skin; force of pressure exerted on mist delivered by Dolce enhances
hearing, smell and touch to phenomena with Dolce, the perfume does not simply the pump, the Dolce system the affinity between fragrance and
which are subtle, rare, precious and, until vaporize… it travels! facilitates dosing of the skin, which combine intimately for an
now, unknown. perfume, thus adding deeper immediate sensory awakening. Skin,
personalization to the perfume
REINVENT THE DOLCE, A MAJOR ritual. The length of the spray
fragrance and olfactive delight, the
osmosis is perfect, the experience
FRAGRANCE INNOVATION can be up to ten times longer between oneself and the fragrance
than a classic spray. Oh, time rich, subtle and intense.
EXPERIENCE With a traditional spray, the perfume stand still… pleasure à la carte!
After five years of research, Aptar,
passes through a nozzle that has a single
channel for delivery, and which pulverizes TO EACH FRAGRANCE
Diffuser of a pure essence.
world leader in fragrance dispensing the fragrance in a “layer” on to the skin. ITS OWN RITUAL With finesse and precision, the
systems, reimagines the gestures and With Dolce, the perfume travels through Dolce technology does not hurl the
sensations of perfumery to respond to dozens of channels in the nozzle, For a unique journey of the fragrance but instead handles it as a
the new desires of consumers. diffusing it on to the skin with micronized senses, Aptar Beauty + Home precious elixir, delivering it carefully
Dolce by Aptar is the most advanced precision and finesse. An exultant has developed targeted solutions and smoothly to the skin. Respectful
technological interpretation of the “spray” gesture which facilitates the harmonious for its clients – from the most of the perfume, it offers a true and
diffusion system available today. A new expression of all the facets of the classic sprays to the most sensory, detailed experience of each note,
experience, an exceptional sensory perfume. alternative gestures – the work of valuing all its facets, celebrating the
proposition which delivers one into new dedicated craftspeople that only harmony of the olfactive composition
dimensions of pleasure. Gentle in the serves to amplify the gestures of and revealing it in all its glory. The
extreme, the emotion intense, silent grace fragrance. perfume exults.
and precision, absolute luxury.
Aptar’s vocation is
to create dispensing
packaging systems, which
improve the lives
of millions of consumers
and patients around
the world.
Passionate teams develop
innovative solutions based on
cutting edge technology across
three segments: Beauty + Home,
Food + Beverage and Pharma.
Aptar Beauty + Home covers a
large array of application areas
such as perfumery, cosmetics,
skincare products and
household products.
M a r in e S I M O N L e s lie P E R S O N N A T
PRESS RELATIONS MATAHARI Agency Aptar Beauty + Home Communications Manager
m .sim o n @rp m a ta h a ri.c o m leslie.personnat@aptar.com
+33 1 42 65 06 53
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