T H E GUIDE TO Launch your marketing above your competitors in the new year with this guide full of marketing ideas, tips, tricks, social hashtags ...
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THE
ULTIMATE
GUIDE TO
MARKETING IN
20 Launch your marketing above
your competitors in the new
year with this guide full of
20
marketing ideas, tips, tricks,
social hashtags and dates you
don't want to miss!
2020 MARKETING PREDICTIONS
ACTIVE SOCIAL LISTENING CONVERSATIONAL MARKETING
90% of social media users try to reach out to brand or
Companies should look towards starting natural
retailers using social media. conversations with their customers and providing customers with
answers instantly through use of good content and chatbots.
Some of the benefits of listening on social media:
65% OF CONSUMERS FEEL GOOD ABOUT
24% 25% 21% THEMSELVES AND THE COMPANY WHEN AN
ISSUE IS RESOLVED WITHOUT TALKING TO A
improvement on increase in improved
LIVE PERSON, AND 61% THINK THAT
products or new customers customer
CHATBOTS ALLOW FOR FASTER ANSWERS.*
services service
Business2Community, 2019 *Aspect Software
HYPER LOCAL RETAIL LOOK OUT FOR THESE APPS
Big online retailers are changing their strategy, The leading destination for short-form
mobile video with a mission to inspire
with local stores that feel like a part of the
creativity and bring joy. This app was the #9
community but offer their products and services.
social media site in 2019 and the 3rd most
downloaded app in Q1 of 2019.
Some examples of this are:
A blogging and social media website, which
rewards its users with the cryptocurrency
STEEM for publishing and curating content.
Opened 526 retail Opening 200 stores in Comments and upvotes get you more
locations, including book 2020, and began selling STEEM which you can cash out. Think
stores and 4-Star stores their products in Target reddit meets bitcoin.2020 MARKETING PREDICTIONS
SEARCHING FOR ANSWERS VIDEO CONTENT GOES VIRAL
Google's Answerbox (AKA Google Snippet) contains the
Over the past couple years marketers have increased their use of
snippet of content that Google displays on the search engine
videos across all online assets, from websites to paid advertising.
results page (SERP). Google’s algorithm chooses what content
In 2020, expect to see video marketing dominating, a trend that's
to place there by judging what webpage most closely answers
being pushed forward by consumers.
a user’s query (usually a question), and what website is visited
the most in response to this question.
85% OF CONSUMERS SAY THEY WANT TO
We recommend creating content that has: SEE MORE VIDEO CONTENT FROM BRANDS.*
Small paragraphs Underlining
81% OF PEOPLE HAVE BEEN CONVINCED
Bullet points Call-outs
TO MAKE A PURCHASE AFTER
H2 & H3 Headers Tables
WATCHING A VIDEO.*
Italics
*Wyzowl, 2018
INFLUENCING CONSUMERS YOU'VE GOT EMAIL - USE IT.
Small to midsize brands should consider using micro-influencers Companies looking to provide exceptional email experiences
for promotions and collaborations. Having a prominent to consumers in 2020 should try to incorporate the following
influencer with ties to their local community helps to build brand in their emails...
recognition, promote a positive assoication with your business,
and helps to organically grow your business over time. Mobile-friendly as 80% of people who use the internet
access it from their phones*
Thinking of using influencers? Keep the following in mind: Segmented for greater personalization
Adding value to the consumer (not just sales pitches)
Define your KPI's (Key Performance Indicators) and make
Incorporating video when applicable
sure you weigh these results more than likes, shares,
comments, etc. Interactive, with surveys, polls, and quizzes
Choose an influencer that aligns with your brand and the
messaging you want people to associate with your business.
*Quoracreative, 2019POPULAR INDUSTRY-SPECIFIC HASHTAGS
FINANCIAL #finance #business #investment #entrepreneur #investing #success #financialfreedom #wealth
SERVICES
INDUSTRY #stocks #money #stocks #accounting #stockmarket #investor #trading
HOME SERVICES #interiordesign #homedecor #architecture #home #decor #interiors #furniture #homedesign
INDUSTRY #interiordesigner #vintage #homesweethome #exteriordesign #construction #garden #gardening
HEALTHCARE #health #healthcare #medicine #medical #doctor #nurse #wellness #hospital #affordablecareact
INDUSTRY #healthinsuranceexchange #primarycare #FMRevolution #MedEd #HIT #electronicmedicalrecord
FOOD & #food #foodie #foodphotography #yummy #delicious #foodlover #healthyfood #tasty #yum
BEVERAGE
INDUSTRY #sweet #hungry #eat #healthy #homemade #chef #alcohol #booze
FITNESS & #fitness #gym #workout #fit #fitnessmotivation #motivation #bodybuilding #training #health
WELLNESS
INDUSTRY #fitfam #sport #crossfit #lifestyle #healthy #strong
EDUCATION #school #college #university #inspiration #learning #motivation #teacherlife #studentlife
INDUSTRY #success #knowledge #learn #lifegoals #teacher #study #student
FASHION & #fashion #style #love #ootd #fashionblogger #model #beauty #instafashion #fashionista #art
BEAUTY
INDUSTRY #makeup #outfit #shopping #dress #lifestyle
AUTOMOTIVE #carsforsale #newcars #usedcars #preownedcars #carselling #carbuying #forsale #carsales
INDUSTRY #dealership #carbuyer #autosales #carbusiness #newcarsforsale #usedcarsforsale #cardealershipJANUARY 2020
GET LIGHTYEARS AHEAD MARKETING IDEAS
Update Your Google My Business Listing
Offer promotions focused around health and fitness.
Having a complete and accurate Google Business Listing is 20% off sale to celebrate the year 2020.
crucial, allowing customers to quickly find your business,
Ask customers what their new years resolutions are on
contact you, and visit your store. This also has many benefits: social media channels.
Improves your SEO score with Google. Make new years resolutions for your business, and if
applicable, share them with your customers
Businesses with complete and accurate scores are
2.7x more likely to be considered reputable and get Plan out ways your plan on evolving your business in
7x more clicks.* 2020.
*ThriveHive
TRENDING TOPICS SOCIAL CALENDAR IDEAS
National Trivia Day
New Year's Day JAN Find a trivia question and ask your followers.
#newyears #newyearnewyou #newyearsgoals 04 Make sure to give the answer at the end of the
day in the comments!
#newyearsales #newyearsresolution
#newyearschallenge #goals #fitness #health Get To Know Your Customers Day
JAN Go the extra mile to ask them questions that
16 reveal a part of themselves and create a great
Grammy Awards experience for them!
Who will you be rooting for tonight? #gettoknowyourcustomersday
#grammys #grammyawards National Compliment Day
JAN Show some love on social media and compliment
24 your customers. #nationalcomplimentdayJANUARY 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
01 02 03 04
New Year's Day National Trivia Day
05 06 07 08 09 10 11
Golden Globes Law Enforcement
#goldenglobes Appreciation Day
12 13 14 15 16 17 18
Get To Know Your
Customers Day
19 20 21 22 23 24 25
SAG Awards & Martin Luther King Day National
National Popcorn Day #MLKDay Compliment Day Chinese New Year
26 27 28 29 30 31
Grammy Awards
#grammys Data Privacy Day
Goals & Planning Tips & Tricks
Following the "new year, new me" attitude, January is the
perfect time to clean out your email contact list. Doing this will
save you time and effort, allowing you to focus on the
customers that are engaging with your business. Guess you
could call it "new year, improved me".FEBRUARY 2020
GET LIGHTYEARS AHEAD MARKETING IDEAS
Targeting and Retargeting your Customers Have a product that relates to the winter or spring?
By leveraging targeting and retargeting capabilities, you can Groundhog's Day is the perfect time to incentivize
track current and past behaviors and get word of your business customers based on the results!
to customers looking for services like yours. Highlight products and services that would make good
Get more customers by reaching shoppers that visited your gifts for someone special on Valentine's Day.
website but didn't make a purchase on their first visit. Try to get customers to refer a friend and consider
76% of people who search on their smartphones for
giving both customers a discount.
something nearby visit a business within a day.*
Consider doing a Leap Year sale.
*Google, 2016
TRENDING TOPICS SOCIAL CALENDAR IDEAS
Galentine's Day
FEB Show your gals some love this #galentinesday.
Superbowl Sunday
13 Who will you be hitting the town with tonight?
Who are you rooting for this Superbowl Sunday?
#superbowl #superbowlsunday #gameday #football Valentine's Day
FEB Do a last minute Valentine's Day gift sale and
#halftime #halftimeshow 14 encourage the procrastinators of the world to
come in and get the perfect gift for their special
someone.
The Oscars (Academy Awards)
What's your favorite movie that's nominated for an National Love Your Pets Day
FEB Encourage customers to share pics of their pets
Oscar tonight? 20 on National Love Your Pets Day. If you have a
#academyawards #oscars2020 #oscars pet, share a pic out to put extra personality
behind your brand.FEBRUARY 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
01
World Read Aloud Day
02 03 04 05 06 07 08
Groundhog Day &
National Wear Red Day
Super Bowl Sunday
09 10 11 12 13 14 15
Academy Awards Galentine's Day Valentine's Day
16 17 18 19 20 21 22
National Love Your National
President's Day Pets Day Margarita Day
23 24 25 26 27 28 29
Mardi Gras Ash Wednesday Leap Day
Goals & Planning Tips & Tricks
February is the shortest month of the year so make sure you
plan ahead. Goals should be set to ensure that your marketing
budget is allocated accordingly.MARCH 2020
GET LIGHTYEARS AHEAD MARKETING IDEAS
Use Email Marketing to Engage Customers
With limited time and companies constantly sending out Highlight themes of growth, cleansing, and freshness
communications to customers, it's important that your emails on a blog or through your social media presence for the
say something unique about your business. Make sure you: 1st day of Spring.
Use a casual, friendly tone in your emails - greet your Your employees are the face and voice of your brand -
customers like you're welcoming them to your store consider doing something special for them to increase
Make the emails skim-able, with relevant, engaging
their happiness and commitment to your business.
content and images.
Are optimized for mobile viewing!
TRENDING TOPICS SOCIAL CALENDAR IDEAS
Saint Patrick's Day
Employee Appreciation Day
#saintpatricksday #shamrock #clover #leprechaun MAR Share out pictures and bios of your employees.
#Irish #Ireland #stpattysday #gogreen
06 Fun facts and putting a face to a business helps
to engage customers.
Start of Spring
International Day of Happiness
#firstdayofspring #springforward MAR Ask customers what makes them the happiest or
20 share one of your products that makes you the
Other Trending Topics happiest.
#womensday2020 #womensdayspecialMARCH 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
01 02 03 04 05 06 07
Zero Employee
Discrimination Day World Wildlife Day Appreciation Day National Cereal Day
08 09 10 11 12 13 14
Women's Day &
Daylight Savings Pi Day
15 16 17 18 19 20 21
Start of Spring International Day of
Saint Patrick's Day (Spring Equinox) Happiness
22 23 24 25 26 27 28
International
National Puppy Day Waffle Day
29 30 31
Vietnam War
Veterans Day National Doctors Day
Goals & Planning Tips & Tricks
If you like what a company is doing with their marketing,
make sure to take note of it. You can try to DIY or talk with a
marketing agency that can help to recreate the the feature that
you liked with your own content and brand!APRIL 2020
GET LIGHTYEARS AHEAD MARKETING IDEAS
Optimize your Business, Organically
Post-Tax Day promotions help to bring in customers that
Use this wholesome approach to marketing and optimize your
have extra money to spend.
online presence through an update to the content on your
website. By aligning the content on your site with search If you sell products related to travel or fashion, consider
keywords, you'll reach a greater quality and quantity of
doing a spring break sale.
customers. Why is this important?
Google receives approximately 70,000 searches per second* If you're in the financial industry, give tax tips or provide
67% of all clicks go to the first five organic results** out resources that your customers will find helpful.
*Hubspot, 2019 **ZeroLimitWeb, 2019
TRENDING TOPICS SOCIAL CALENDAR IDEAS
Tax Related Topics April Fool's Day
APRIL Get a laugh in with your customers and share an
What do you plan on doing with the money you get 01 April Fool's joke out. Just make sure it's
back from taxes? #taxtime #taxdaydeals something that customers will know is a joke!
(no 100% off sales)
#taxdayfreebies
Arbor Day
Easter Sunday APRIL #earthdayeveryday #healthyyou #arborday2020
#easter #spring #easteregg #eastersunday
24 #volunteerspirit #volunteerappreciation
#happyeaster #easterbunny #easteregghuntAPRIL 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
01 02 03 04
Autism Awareness &
April Fool's Day National Burrito Day
05 06 07 08 09 10 11
Good Friday &
Palm Sunday National Beer Day Passover Begins National Siblings Day National Pet Day
12 13 14 15 16 17 18
Passover Ends &
Easter Sunday Tax Day National High Five Day
19 20 21 22 23 24 25
Arbor Day &
NFL Draft Day Ramadan Begins
26 27 28 29 30
Pay it Forward Day Billboard Awards
Goals & Planning Tips & Tricks
If you've made deductions this year, make sure to write
notes to yourself as you organize your 2020 tax papers. If
you're getting a refund, consider marketing your business
with a company that can help to bring in more customers
and repeat this process year over year.MAY 2020
GET LIGHTYEARS AHEAD MARKETING IDEAS
Give your Brand a Sprucing Up
As the weather gets nicer and Spring is in full bloom, go
Brand recognition is linked to a companies success. Businesses and introduce yourself to other business owners in the
with stronger brands are typically viewed as more credible and area and give them coupons to bring in new business
trustworthy. Consider a new logo and create consistency and build new relationships!
across your online presence. Did you know that:
If you live near a college that's getting out of session
Consistency across all platforms can increase revenue
by up to 23%.* soon, give students a discount at your store!
61% of people are more likely to buy from companies
Take some time to respond to reviewers, good and bad!
that deliver unique content.*
*Forbes **Contently
TRENDING TOPICS SOCIAL CALENDAR IDEAS
Memorial Day
National Small Business Week
#memorialday #memorialdaysale #memorialday2020 MAY Support other small businesses that you frequent
03 by giving them a shoutout on social media.
Mother's Day Hopefully they'll do the same for you and their
#mothersday #thanksmom #mymomisthebest customers will come visit your business.
#ilovemymom #mothersdaygifts
Cinco De Mayo
MAY Ask customers what their favorite Cinco De Mayo
Star Wars Day
05 treat is and where they get it from. Consider
#maythefourthbewithyou #maythefourth doing a special if you're a restaurant looking to
#starwarsday give incentive for customers to celebrate.MAY 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
01 02
May Day Kentucky Derby
03 04 05 06 07 08 09
National Small Business Cinco De Mayo & National Small Business
Week Begins Star Wars Day National Teachers Day National Nurses Day Week Ends
10 11 12 13 14 15 16
Mother's Day
#mothersday Bike to Work Day Armed Forces Day
17 18 19 20 21 22 23
World Bee Day Ramadan Ends
24 25 26 27 28 29 30
Memorial Day &
National Wine Day National Burger Day
31
Goals & Planning Tips & Tricks
Make sure your website is kept up to date with the latest
trends! Website design and usability across different
devices is more important than ever, with mobile searches
making up 53% of internet traffic and tablet searches
making up 10% of internet traffic.JUNE 2020
GET LIGHTYEARS AHEAD MARKETING IDEAS
Improve your Customer Service with Live Chat
If your business is in an area that's seasonal,
Even though your business closes at the end of the day, your consider having a summer sale and making signage
customers still expect their questions and concerns to be for it that will bring in new customers.
answered. Live chat technology provides instant gratification
Review your goals you set for your business at the
for customers that need assistance. Did you know that:
beginning of the year. If you haven't met some of
42% of customers prefer live chat compared to 29% them, consider what you could be doing with
for email and 16% for social media.* marketing to increase sales and get you closer to
your end of year goals.
*ICMI, 2015
TRENDING TOPICS SOCIAL CALENDAR IDEAS
Father's Day
National Best Friends Day
#fathersday #thanksdad #mydadisthebest #ilovemydad JUNE Consider doing a special for best friends, where
#fathersdaygifts #fathersdaysale 08 referrals give both the referrer and referee a
discount. Share it out on social media and get
LGBT Pride people to tag their friends.
#pride #lgbt #gay #loveislove #love #pridemonth
Start of Summer (Summer Solstice)
#showyourpride #proud #out JUNE Ask your customers what their summer plans are
20 on social media and in-store. Try to responding
Other Trending Topics to people on social to increase engagement!
#cmtawards #betawards #tonyawards #mtvmovieawardsJUNE 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
01 02 03 04 05 06
Global Day of Parents CMT Awards
#cmtawards National Cheese Day National Donut Day
07 08 09 10 11 12 13
Tony Awards National Best Friends
#tonys #tonyawards Day
14 15 16 17 18 19 20
MTV Movie & Start of Summer
Flag Day Television Awards NHL Awards (Summer Solstice)
21 22 23 24 25 26 27
Father's Day National Take Your Dog To
#fathersday National Puppy Day Handshake Day Work Day
28 29 30
BET Awards
#betawards NBA Awards
Goals & Planning Tips & Tricks
Consider blogging about subjects that relate to your business.
Blogging helps to build credibility, entice new customers that
see your posts online, and helps with your websites SEO if
you're using relevant keywords in your posts.JULY 2020
GET LIGHTYEARS AHEAD MARKETING IDEAS
Give your Brand Personality with Video Offer promotions focused around the 4th of July.
Some of these could include discounts on red, white
Video marketing is one of the strongest tools a business can
and blue products, or discounts on your inventory
use to bolster brand awareness and personality. Once a
that's geared towards 4th of July activities.
business has a well-made video to use, it can be posted online
across different platforms and advertising channels. On social media, ask customers what their favorite
summer grilling recipes are. Try to engage with
5 billion videos are watched on Youtube every day.* responses and share out your own favorite recipes.
100 million hours of video are watched on Facebook
Give summer safety tips, including grill and
every day.*
sunscreen usage.
*RenderForest, 2018
TRENDING TOPICS SOCIAL CALENDAR IDEAS
Independence Day (4th of July) World Emoji Day
JULY Ask customers what their top 3 most used emojis
#america #independenceday #usa #4thofjuly
17 are and what they wish was an emoji option on
#fourthofjuly #fireworks #unitedstates #proudamerican social media.
#partyintheusa #beersandburgers #redwhiteandbrews
#merica #funinthesun #happybirthdayamerica
International Self Care Day
JULY If your business is in the health & fitness
Other Trending Topics 24 industry, give a discount to customers in honor of
#7elevenday #freeslurpies #iscreamforicecream International Self Care Day.JULY 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
01 02 03 04
Independence Day
World UFO Day #4thofjuly
05 06 07 08 09 10 11
International National Pina Colada
Kissing Day World Chocolate Day Day 7 Eleven Day
12 13 14 15 16 17 18
National
French Fry Day World Emoji Day
19 20 21 22 23 24 25
International Self
National National Care Day &
Ice Cream Day Hot Dog Day National Tequila Day
26 27 28 29 30 31
International
Day of Friendship
Goals & Planning Tips & Tricks
Summer is notoriously slower for businesses than any
other part of the year. Take a minute to reflect on the
accomplishments you've achieved thusfar and share with
your employees. If there were any projects that you've
been putting off, use this extra time to your advantage.AUGUST 2020
GET LIGHTYEARS AHEAD MARKETING IDEAS
Get Strategic with your Social Media
End of summer and back to school sales can help to engage
Once you've built up an organic social presence, it's important customers that are looking for school supplies, clothing,
to start thinking of ways to entice new customers through travel accommodations, and services to help get them there.
social media. Social Advertising helps businesses to hone in on
Promotional items, like pens, magnets, and tote bags can be
the right audience, build brand recognition, and only pay for
a good way to show customers you value them and keep your
the ads when people click on them. Did you know: brand in the forefront of their mind.
The average cost per click on FB ads across all
Have a Simplify Your Life Week sale on products like storage
industries is $1.72.*
solutions, cleaning products, and organizers.
Every second, 11 new people start using social media.**
*Wordstream, 2018 **Statista, 2019
TRENDING TOPICS SOCIAL CALENDAR IDEAS
Back To School National Tell A Joke Day
AUG Share a joke out on social media, showing more
#endofsummer #backtoschool #school #schoollife 16 of your brand personality. Need some jokes that
#collegelife would work? Click here.
Women's Equality Day
Simplify Your Life Week AUG Share your favorite inspirational woman on
#tidyup #tidyingup #simplifyyourlife #mariekondo 26 social media and tell your customers why she
#declutter #organize #homeorganizatiom inspires you. Try to think of someone that not
only has fought for equality, but that matches
#getorganized your brand and the way you want customers to
perceive your brand.AUGUST 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
01
Start of Simplify Your
Life Week
02 03 04 05 06 07 08
End of Simplify your
Life Week,
International Beer Day
National Sister Day International Cat Day
& Purple Heart Day
09 10 11 12 13 14 15
International National
Book Lovers Day National Lazy Day Left-Handers Day Relaxation Day
16 17 18 19 20 21 22
National National Nonprofit World
Tell A Joke Day Day Photography Day National Radio Day Senior Citizens Day
23 24 25 26 27 28 29
Women's Equality Day
30 31
Goals & Planning Tips & Tricks
Making sure that both good and bad reviews are
addressed is especially important for smaller businesses.
Spend some time looking through reviews and coming up
with responses that are thoughtful, letting the customer
know that you appreciate the feedback.SEPTEMBER 2020
GET LIGHTYEARS AHEAD MARKETING IDEAS
Advertise in your Local Newspaper As you get closer to Q4 2020, readdress your goals for the
Print advertising can help to create local awareness of your year and make a plan for October - December of 2020. Try to
brand, products, and services. Print advertising is unique when quantify your goals, but also, take a look at reviews of your
mixed with digital, creating a consistent message across multiple business and in-person experiences you've had with your
customers to gauge the quality of your business.
platforms, and the majority of consumers for that market.
Did you know that... A good way to see if customers are pleased with your
169 million adults read a newspaper every month.* customer service is to send out a survey. There's free and
82% of internet users trust print advertising when inexpensive tools available for SMB's to get actionable,
making a purchasing decision.** insightful data and responses, like SurveyMonkey, Feedier
*MarketingSherpa, 2016 **Forbes, 2016 and Typeform.
TRENDING TOPICS SOCIAL CALENDAR IDEAS
Fall (Autumn) & Labor Day Weekend Constitution/Citizenship Day
SEPT Ask your followers what they enjoy the most
#labordayweekend #longweekend #firstdayoffall 17 about being an American and living in the U.S.A.
#septembergoals #fallfoliage #falldecor #pumpkinspice
#psl #autumn #flannel #fallinlove
National One Hit Wonder Day
SEPT Share your favorite one hit wonder and ask your
Back To School (Continued) 25 customers what their favorite one hit wonders
#endofsummer #backtoschool #school #schoollife are. In-store, consider playing one hit wonders all
day long to engage customers face-to-face and
#collegelife continue your consistency in brand presence.SEPTEMBER 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
01 02 03 04 05
06 07 08 09 10 11 12
International
Labor Day Literacy Day Patriot Day
13 14 15 16 17 18 19
Constitution /
Grandparents Day Citizenship Day Start of Rosh Hashana Start of Oktoberfest
20 21 22 23 24 25 26
International Start of Fall National One Hit
End of Rosh Hashana Day of Peace (Autumnal Equinox) Wonder Day
27 28 29 30
Yom Kippur Begins Yom Kippur Ends National Coffee Day
Goals & Planning Tips & Tricks
If you're in an area that's populated with Colleges, consider
having a sale or giving a discount to any students with College
ID's. This will help you introduce your brand to new customers
and hopefully will get them coming back to your business in
the coming winter months.OCTOBER 2020
GET LIGHTYEARS AHEAD MARKETING IDEAS
Give your Website a Professional Revamp Branding doesn't have to be limited to your storefront
and online. If you have a vehicle you're using regularly for
Your website is one of the most important components of your
your business, consider branding it with your logo and
brand and should reflect your willingness to go the extra mile
contact information. Just remember that bad driving
for a customer. Creating a responsive website that's friendly could lead to bad brand association!
via computer, tablet or mobile phone is a must in 2020.
Take a look at other businesses that are similar to yours.
89% of people are likely to recommend a brand after a What products or services do they offer that you don't?
positive brand experience on Mobile* What's your competitive advantage? Does it make sense
Up to 70% of web traffic happens on a mobile device** increase your product offering or make changes to your
business?
*Google, 2017 **CIODive, 2018
TRENDING TOPICS SOCIAL CALENDAR IDEAS
National Taco Day
OCT Ask your followers where their favorite tacos are
Halloween
04 from and what their favorite tacos are. It's a must
What are you dressing up as for #halloween? to make a joke about guac being extra.
#halloween2020 #allhallowseve #trickortreat #october
#spooky #jackolantern #horror #allthecandy National Pumpkin Day
OCT If your storefront has the space, consider having
#hauntedhouse #squadghouls #trickoftreatyourself 26 a pumpkin carving contest for customers. If not,
#happyhalloween #kingsizecandybars ask your social followers to share pictures of
pumpkins they've carved.OCTOBER 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
01 02 03
World Vegetarian
Day World Smile Day Mean Girls Day
04 05 06 07 08 09 10
World Mental
National Taco Day World Teachers Day Health Day
11 12 13 14 15 16 17
National World Food Day &
Coming Out Day Columbus Day National Dessert Day Bosses Day National Pasta Day
18 19 20 21 22 23 24
World Statistics Day
25 26 27 28 29 30 31
National National Chocolate Halloween
Pumpkin Day Day #happyhalloween
Goals & Planning Tips & Tricks
Take some time to backup all your files using services
like Dropbox or Google Drive. You'll feel more secure
knowing your files aren't going anywhere should your
computer crash and you can look back on them to
help improve your future business.NOVEMBER 2020
GET LIGHTYEARS AHEAD MARKETING IDEAS
Expand your Customer Base Through Email
Spend some time organizing your store and stocking up
Try a new marketing tactic for SBS and work with a marketing
on extra inventory prior to Black Friday, Small Business
agency that has an email database that you can segment and
Saturday, Cyber Week, and the holidays.
send communications out to. This can help to drive increased
brand awareness and get your business new customers. Create new signage for the front of your store to entice
For every $1 you spend on email marketing, you can customers during the holiday season.
expect an average return of $32.*
Consider doing a radio ad for the holidays.
81% of SMBs still rely on email as their primary
customer acquisition channel and 80% for retention.**
*DMA, 2018 **Emarsys, 2018
TRENDING TOPICS SOCIAL CALENDAR IDEAS
Thanksgiving
Veterans Day
#thanksgiving #fall #thankful #family NOV Say thank you to veterans on social media and if
#thanksgivingdinner #turkey #autumn #gobblegobble
11 you personally know a veteran, give them a shout
out. Consider giving a discount to veterans.
#countyourblessings #feastyoureyes #passthegravy
#turkeytime #friendsgiving National Jukebox Day
NOV Ask people what their favorite songs are and
Black Friday, Small Business Saturday & Cyber Monday 26 what would be on their jukebox if they had one.
#blackfriday #blackfridaydeals #smallbizsaturday Share out your favorite song and tell your
followers why. Also, try incorporating music into
#smallbusinesssaturday #shopsmallwinbig your storefront for the day and see if your
#cybermonday #cyberweek customers like it.NOVEMBER 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
01 02 03 04 05 06 07
Daylight Savings
Time Ends Election Day
08 09 10 11 12 13 14
Veterans Day
#veteransday World Kindness Day World Diabetes Day
15 16 17 18 19 20 21
National Take A Universal World
National Fast Food Day Hike Day World Philosophy Day Children's Day Television Day
22 23 24 25 26 27 28
Small Business
Thanksgiving Day Black Friday Saturday
National Jukebox Day #happythanksgiving #blackfriday #smallbizsat
29 30
Advent Begins Cyber Monday
Goals & Planning Tips & Tricks
Your customers inboxes are going to be flooded this month
with promotions and offers. Take some time to think of a
promotion you could run during November, with messaging
that shows your customers you care.DECEMBER 2020
GET LIGHTYEARS AHEAD MARKETING IDEAS
Use a Local Listings Builder Get custom tote bags made for an inexpensive way to
get your brand name out there and viewed by potential
Marketing agencies offer services that allow you to submit your
customers.
business information to hundreds of directories with a click of a
button. This allows for greater consistency and control of the Create a holiday gift guide for your customers,
information about your business across the internet. featuring products and services you sell.
Can claim profiles across major platforms like Google, If you don't currently have a gift card system, consider
Bing, Yelp & YP.com implementing one for the holiday season. It's an easy
Helps with online reputation and social monitoring way for you to get a bump in your revenue and get new
across the web. people into your store that receive these as gifts.
TRENDING TOPICS SOCIAL CALENDAR IDEAS
Giving Tuesday
The Holidays DEC Consider giving back on Giving Tuesday and
#happyholidays #merrychristmas #happyhanukkah
11 donating a portion of your proceeds to deserving
causes. This helps to show your business cares
#happynewyear #nye #nye2020 #holidaygiftguide #gift and provides for good causes. It's a win-win.
#wishlist #holidaywishlist #holidayparty
National Cocoa Day
#stockingstuffers #christmastime #christmasin[yourcity] DEC Ask people what their favorite brand of hot cocoa
#uglysweater #holidayfun #festivaloflights #holidayspirit
26 is via social media. If you have the means to do
so, make some hot chocolate to add a sweet scent
#winterwonderland #givingtuesday #donate #nonproifit
to your store and make customers feel more
welcome.DECEMBER 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
01 02 03 04 05
Giving Tuesday International
#givingtuesday National Cookie Day Volunteer Day
06 07 08 09 10 11 12
Pearl Harbor Human Rights Day &
Remembrance Hanukkah Begins
13 14 15 16 17 18 19
National Cocoa Day Bill of Rights Day Wright Brothers Day Hanukkah Ends Super Saturday
20 21 22 23 24 25 26
Start of Winter Christmas Day
(Winter Solstice) Christmas Eve #merrychristmas
27 28 29 30 31
New Years Eve
#NYE
Goals & Planning Tips & Tricks
Creating an atmosphere in your brick and mortar is part of the
enticement for customers to come back rather than shop
online. During the holidays, you have a chance to spruce
things up and decorate for Christmas, Hanukkah, and the New
Year. A little tinsel goes a long way!Businesses over the past 10 years have had to
completely change the way they operate and
reach customers. Gannett is constantly looking
towards the future of advertising and journalism,
with digital products that push well beyond the
typical agency, and 261 local daily brands across
46 states and Guam. Combined with USA Today,
Gannett is able to reach over 50% of the total
U.S. digital audience and serves over 300K
business customers.
Speak with one of our sales representatives to
hear how we can help to launch your business
above your competitors and into the future.
SPEAK WITH AN EXPERTYou can also read
