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The time is now - thedms.co.uk
the time is now
CONTENTS
INTRODUCTION   PAGES 1-5
PROFILE        PAGES 6-25
IMAGERY        PAGES 26-50
OUTLINE MAP    INSIDE BACK COVER
RECOGNISING                                                         SOUTHEND IS THE RIGHT CITY RIGHT NOW. GEOGRAPHICALLY
SOUTHEND-ON-SEA AS A CITY                                           IT IS BIG, COMPACT AND CONNECTED. IT’S THE LARGEST AND
WHY THE TIME IS NOW                                                 MOST VISITED PLACE IN ESSEX; ITSELF ONE OF THE LARGEST
Southend was already operating as a city more than two              COUNTIES IN THE UK CURRENTLY WITHOUT A CITY.
decades ago, when it made its first bid to have this officially
recognised. In the intervening years we have continued to           Three reasons to confirm City status
push forward, embrace change and improve the quality of             The partnership behind the bid is strongly representative of the people and the many institutions of
life for the people of Southend and the wider community.
                                                                    Southend. The bid has already been endorsed by the sub-regional economic partnership and the
The numerous developments across the Borough result from            North Sea Commission. It has three core themes:
long-established partnerships and shared goals between
businesses, cultural institutions, education providers, the Local
Authority, and most importantly, the people of Southend.
Southend has also made the most of its prominent position
                                                                     1     THE FIRST CITY OF ESSEX - A CITY IN ALL BUT NAME
                                                                           Southend is the largest conurbation in Essex, the No 1 visitor destination and a major hub of
within the Thames Gateway.                                                 culture, commerce and learning.

                                                                     2
Southend is much more than a commercial success. Its
cultural achievements are exceptional. It has strong Royal                 SOUTHEND-ON-SEA’S STORY IS THE STORY OF THE UK - A PLACE OF OPPORTUNITY
connections, and a rich historic legacy from its Roman, Saxon,             Southend’s story is the story of the UK - a place of opportunity with a long history, a dynamically
medieval and Victorian past. There are 7 miles of quality Blue             changing business and tourism base, and an iconic seaside resort. Its story is a quintessentially
Flag beaches, a strong military heritage, a long-established               British story.
football league club, major theatres that are on the nation’s
premier touring circuit, and the longest pleasure pier in the
world. Add to this the exceptional ancient woodland and the
                                                                     3     THE NATURAL POINT ON SOUTHEND-ON-SEA’S JOURNEY - BECOMING A CITY
many beautiful parks and it becomes clear why six million visits           The time is now. Recognition of its city status represents the natural point in the journey that
a year make Southend the number one visitor destination in                 Southend has been on since the early 1800s.
the East of England (that’s more visitors than Cambridge
and Colchester).
The whole Borough of Southend-on-Sea feels, functions, and
welcomes as an energetic British city should. Its dynamic
city centre is at the core of the rural areas and smaller towns
located in neighbouring districts (who all strongly back
Southend’s city status bid). The Borough has a large and                                                                                                                         01
diverse economic base that is multi-sectoral, born of the
wealth of talent, both home-grown and incoming, that drives
economic opportunity. Retail, tourism, entertainment, hi-tech
manufacturing, aviation-related industries, medical industries,
Higher and Further education, financial services, fishing and
new creative media all thrive in Southend.
INTRODUCTION

                                                                                                                                                               1
     THE FIRST CITY OF ESSEX
     A city in all but name
     Essex is one of the largest, most diverse and historic counties in England. It is       Other major employers, such as Ipeco, started as small firms in the area and have
     characterised by large urban areas, the Thames estuary, spectacular and varied          grown into internationally competitive businesses. These major Southend-based
     coastlines and magnificent rural landscapes. Given the county’s size and status it      companies support an important supply chain of smaller businesses who all
     is anomalous that it does not currently have a city within its borders. The case for    contribute to the strong and dynamic knowledge base of Southend’s economy.
     Southend to be that city is simple and compelling; it is the largest, most ambitious
                                                                                             Southend has a higher self-employment rate than the average for both Essex
     and diverse urban centre in the county.
                                                                                             and Great Britain as a whole. The rich mix of culture, business and quality
     Uniquely in Essex, Southend already has all the geographic and urban                    environment provides fertile ground for entrepreneurs, artists and the many
     attributes of a city, with the centre serving a diverse catchment population            people working in creative industries. Metal Culture recently moved into the
     that reaches out to the surrounding districts of Rochford and Castle Point.             newly renovated Chalkwell Hall providing innovative creative space for artists
     Rochford is a predominantly rural district, and Castle Point is home to                 and inspiration for major cultural events. East 15, the internationally renowned
     established towns Hadleigh, Benfleet and Canvey Island. Together the                    acting school, opened a new centre in a refurbished church in central
     population exceeds 325,000 people, for whom Southend is the centre for                  Southend in 2008, whilst the Digital Exploration Centre (DEC), another example
     employment, leisure, shopping, and all the resources of a city.                         of Southend’s innovative ambitions, is defining the environment in which
                                                                                             collaboration and knowledge transfers between industry, academia and artists
     In both its economic and cultural variation, Southend stands alone in the county.
                                                                                             can flow freely. The DEC is based on the hugely successful Ars Electronica in
     The airport, currently undergoing major expansion through significant private
                                                                                             Linz, Austria.
     sector investment, and large successful industrial and employment areas make
     Southend a great place to do business. While the 7 miles of beaches, amazing            With its imposing art deco building overlooking Southend’s Western Esplanade,
     natural environments, over 650 acres of excellent public parks and open spaces,         the 1630-seat Cliffs Pavilion is the only theatre in Essex classified as a “No1 House” -
     a strong retail core and vibrant and diverse cultural scenes make it a great place      a major theatre of national importance. Together with the beautiful Palace Theatre
     to live. And with one of the longest (some say the longest) coastlines in England, it   and the spectrum of other performance spaces across the Borough, Southend
     makes sense that the first city of Essex should be the largest and most successful      enjoys the widest range of theatre arts in the region.
     coastal destination in the county.
                                                                                             The University of Essex has recognised Southend’s national importance by
     Southend’s accessibility is a critical factor in making it the most visited place in    creating a campus alongside the long-established College of Further
     the East of England. The last few years have seen major upgrades in road, rail          Education in Central Southend. Its impact on the cultural dynamism of the
     and cycling infrastructure. These investments will help secure Southend’s future        central area is considerable, with new bars, clubs and restaurants opening to
     as a major destination for business and millions of visitors, in the process            serve a growing demand in the cultural economy. It is also expanding. New
02   avoiding the pitfall of many seaside conurbations that rely too heavily on              university space, integrated with a major new twenty-first-century public library,
     one economic sector.                                                                    will be completed in 2013. These developments will also provide more space
                                                                                             for South Essex College, acknowledged as one of the largest and most
     In fact, Southend’s economy is exceptionally robust. It is a mature economy
                                                                                             ambitious further education colleges in the UK (and the largest in the Eastern
     recognised by business and academic sectors as one of the most important
                                                                                             region) with over 19,000 students, the majority of whom are based in the
     places of opportunity and growth in Essex. It’s why major companies like Olympus
                                                                                             Southend campus.
     and RBS have been in Southend for many years, employing thousands of people.
INTRODUCTION

     SOUTHEND-ON-SEA’S STORY IS
                                                                                                                                                              2
     THE STORY OF THE UK
     A place of opportunity
     Southend is a very British city, embodying different aspects of British urban life,   The challenges of the nation’s recent history have been viewed as opportunities
     culture and industry in one unique coastal area. It has always been a place           in Southend: meeting the demands of population growth since the mid-to-late
     where people want to live. Inward migration has been a constant feature.              Victorian and post-war periods, providing effective infrastructure to support the
     Families have relocated from East London since the 1940s but more recently            economic changes that have taken place in the UK since the Queen’s
     Southend has welcomed significant numbers from all over the world with                Coronation, and, a particular challenge for Southend, maintaining its status as
     growing communities from Pakistan, Poland and the Czech Republic, China,              an attractive day-trip and holiday destination over the 200 years since Princess
     the Philippines and from across Africa. The energy and dynamism this brings to        Caroline first came to bathe. That was an event that sparked a popular trend for
     the town is truly cosmopolitan.                                                       visiting Southend that has remained undiminished.
     Southend hosts many city-scale events, among them the Festival of the Air,            The most notable changes in Southend’s urbanisation since the Victorian
     Leigh Folk Festival and the major Hindu Festival of Ganesh. It is home to             boom can be traced to the late 1960s and early 1970s. It was then that the
     internationally important Sites of Special Scientific Interest (SSSIs) and nature     Borough took the confident decision to take national economic policy
     reserves along the Thames Estuary. The extensive transport infrastructure for         further than most towns and cities and consider a long-term view of the local
     road, rail and air makes all of these and more easily accessible to a huge            economy, steering it away from reliance upon tourism to embrace commerce
     catchment area.                                                                       and financial services. Major new office areas were developed along Victoria
                                                                                           Avenue to the north of the city centre, and a new Civic Centre was officially
     Opportunity goes hand in hand with education and Southend has always
                                                                                           opened by the Queen Mother in 1967. The UK was changing, and England’s
     provided an important seat of learning for adults and young people from all over
                                                                                           seaside destinations were feeling the impacts of a change in long-established
     Essex. In fact, it has dramatically extended its facilities over recent decades in
                                                                                           economic and industrial trends. Southend did not wait for change to come.
     line with the growth of Further and Higher Education across the nation. These
                                                                                           It defined and embraced new opportunities, and this optimism and
     developments support commerce and employment in the area; a point
                                                                                           opportunity-taking remains part of Southend’s spirit today as new, exciting
     recognised by the Government as it maintains here a long-standing base for
                                                                                           and ambitious developments take place across the Borough.
     Her Majesty’s Revenue and Customs.
                                                                                           We do like to be beside the seaside. The British have a great affinity for the
                                                                                           seaside, not surprising as Great Britain has a longer coastline than Italy, France
                                                                                           or Spain. Most people in the UK will visit the British seaside, and many will return   03
     Southend-on-Sea did not wait for                                                      regularly - wherever they live in the country. The fate of the traditional British
                                                                                           seaside experience is an often-debated subject but Southend’s popularity has

     change to come. It defined and                                                        never waned. There are, of course, the traditional thrill rides, beaches and the
                                                                                           Golden Mile but Southend continues to build on these for new generations of
                                                                                           visitors. 2011 sees the completion of City Beach, the major transformation of
     embraced new opportunities                                                            Southend’s iconic seaside experience, reducing the impact of the car and
INTRODUCTION

                                                                                                                                                              2
     Continued

     improving the seafront for families and creating new entertainment opportunities.    demonstrate its confidence as a leading cultural centre. For more than a
     Southend can also claim to have the cleanest beaches in the East of England,         century, programmes of classical music have mixed with the modern, bringing
     five being awarded the coveted Blue Flag in May 2011 (out of 16 across the           together the cultural past and present.
     region). The Southend seaside experience has heritage and tradition, but it also
                                                                                          Fairgrounds and exhilarating rides have long been part of Southend’s unique
     has both feet firmly in the twenty-first century.
                                                                                          offer. This remains true today with the popular Adventure Island Fun Park, situated
     These are current developments, but for millennia the area around what is            on both sides of Southend’s world-famous pier, providing thrills and excitement for
     now Southend has drawn people to the tidal areas for food, farming, trade            all ages. The Pier Hill fairground was first opened in 1889 with rollercoasters arriving
     and safety. We can trace back human habitation for 350,000 years. There              at the Kursaal in 1894. The infamous and truly terrifying Wall of Death opened
     are remains of Roman settlements in Shoeburyness and Southend was an                 in 1929.
     important Saxon settlement. The 2003 discovery of the 7th Century Prince of
                                                                                          For centuries Southend has been an important part of the commercial fishing
     Prittlewell, buried with his magnificent and priceless hoard, provides evidence
                                                                                          industry with a lively community thriving in historic Old Leigh, to the west of the
     of Southend’s pre-eminence as a Saxon stronghold. This find is of international
                                                                                          Borough. The cockle sheds and fish restaurants are a major attraction for
     significance and is on a par with the finds at Sutton Hoo. Essex, ‘the land of the
                                                                                          tourists visiting Southend. Shellfish landed by the local fishing industry are
     East Saxons’, was a Saxon stronghold, and what is now Southend must have
                                                                                          traded right across Britain, Europe and the Far East. Boat-building and
     been an important settlement.
                                                                                          maintenance have, as a consequence, long been an important industry in
     Southend’s long and fascinating history is here to be discovered. The Local          Old Leigh. Recreational and competition fishing are also strong in Southend,
     Authority and its partners are planning a major new museum to promote its rich       enticing anglers from far and wide to its historic fishing sites.
     heritage as one of the most important and historic places on the Thames Estuary:
     a vantage point from which to tell the story of this ancient and modern gateway
     to England.
     Cultural trends in arts and entertainment have changed radically in the UK
     over the years but Southend has always been in the vanguard, responding              The Southend-on-Sea seaside
04   eagerly to new opportunities. In the post-war boom for popular entertainment,
     it built large ball rooms, like the Kursaal, where so many young people met
     their future husbands and wives. Mods and Rockers would convene along the
                                                                                          experience has plenty of heritage,
     seafront (and still do), Laurel and Hardy played here in 1952, staying in the
     Palace Hotel, and the Beatles played twice in the 1960s. Southend’s many             but it also has both feet firmly in
     clubs, cultural and music venues, the varied festivals including Ganesh, folk
     music, Polish and film, the artistic spaces and galleries around the Borough         the 21st century.
INTRODUCTION

     THE NATURAL POINT ON
                                                                                                                                                            3
     SOUTHEND-ON SEA’S JOURNEY
     Becoming a city

     Southend has never stood still or allowed itself to stagnate. Indeed there             Southend has an important military heritage that first emerged in the early
     has never been a slow or uneventful part of its journey since the beginning            Victorian period at Shoeburyness to the east of the Borough. During the 1840s
     of its modern age. Along the way there have been many significant                      the Royal Artillery Ranges in Woolwich became increasingly difficult to use
     and challenging times, all of which remain as influences on the vibrant and            due to their proximity to the shipping routes along the Thames. Shoeburyness
     successful place that Southend is today. Unlike some other coastal towns               was chosen as the new firing range, and in 1854 a permanent station was
     and cities, it has always sought to engage with its rich cultural heritage             established to support the Crimean War effort. The Garrison is now a unique
     while building new opportunities for the future.                                       residential area with all of the Victorian buildings expertly preserved.
                                                                                            The military heritage is also visible at the Shoebury Boom, a Cold War trap
     Many ancient settlements form part of Southend’s story, particularly those at
                                                                                            for submarines reaching far out into the estuary, in the mulberry harbour
     Prittlewell, Milton and Temple Sutton (home to the Knights Templar), but it
                                                                                            (a Second World War relic) and the military exercises that still take place in
     was the regular visits by the Princess of Wales in the early 1800s that would
                                                                                            Shoeburyness and on Foulness Island. It may be for these reasons that the
     ultimately change Southend for ever. She came to ‘take the waters’, using one
                                                                                            defence contractor QinetiQ maintains a presence here.
     of the new bathing machines designed to maintain the bather’s modesty.
     This high-profile Royal interest sparked a fashionable rush to Southend which          Southend’s expansion continued throughout the early 1900s, as the population
     has never ended. The Royal Family have continued to visit regularly, the               increased significantly between the late Victorian/early Edwardian periods and
     Queen’s visit in 1999 being most notable.                                              again after the Second World War. The broad range of architectural styles across
                                                                                            the Borough captures the story of its developments over the years. The population
     Classic Regency development, stimulated by the Royalty-inspired interest in
                                                                                            of Southend is now on a city scale and continues to grow due to the quality of life,
     Southend, catered for the growing visitor numbers and those arriving for a new life
                                                                                            the richness of its culture and its strong economic and educational resources.
     and new opportunities. The Victorians then greatly increased the rate of building in
     both central Southend and the surrounding urban areas. By 1856 the railway age         But this is not the end of the journey. Investments in the town continue apace
     had arrived with the opening of Southend station, linking to Fenchurch Street via      as it looks to the future. The new public library, the expanding academic
     Tilbury. Southend now has nine mainline railway stations within the Borough on two     campus at Elmer Square, the multi-million-pound investment in London
     separate overland lines into London’s Fenchurch Street and Liverpool Street.           Southend Airport, investments in the theatres, and the growing technical and
                                                                                            cultural industries are just a few examples our confidence in the future. People
                                                                                            want to be in Southend. For everyone - for those who live, visit and do business
                                                                                                                                                                                   05
                                                                                            here, the time is now.
PROFILE

      The Local Authority and Members of Parliament
      Southend-on-Sea was formed as municipal borough in 1892 with the function of local government shared with
      Essex County Council. Since 1998 it has been a unitary authority, separate from the rest of Essex Country Council.
      A total of 51 councillors across seventeen wards each serve for four years.                     an Executive Board, a Performance Management Group and three Priority
      The Council is run through a 10 member executive committee headed                               Leadership Groups. The Executive Board acts as the key decision making body
      by the Leader of the Council.                                                                   for the partnership and has membership representation from: the Council;
                                                                                                      NHS South East Essex; Essex Police; Essex Fire and Rescue Service; the Voluntary
      Southend-on-Sea is represented by two MPs at Westminster, Southend West
                                                                                                      Sector and Community Sector.
      (David Amess – Conservative) and Rochford & Southend East (James
      Duddridge – Conservative).                                                                      Voluntary Sector Funding
                                                                                                      There are many successful funding arrangements within the Council already in
      The Local Strategic Partnership                                                                 place which have beneficial outcomes for the communities of Southend-on-
      Southend Together was established in 2002 as the LSP for Southend-on-Sea.                       Sea. The main source of funding is through the Council’s Voluntary & Community
      Its membership and governance structure has evolved over the years and                          Sector Grants Programme, which last year (2010/11) committed £613,500 to
      provides a strong platform for delivery of the Community Plan. Southend                         fund many worthwhile Voluntary projects. All these projects benefit Southend-
      Together has strong commitment from partners across Southend-on-Sea which                       on-Sea residents and communities with funding set to continue for 2011/12
      is demonstrated at every level. The partnership is chaired by the Leader of the                 with £647,000 being committed. The Southend Together Community Cohesion
      Council and has democratic accountability through Elected Members on all                        Strategy for 2009/11 shows that there are over 600 community groups and
      key decision-making boards. The Southend Together Partnership consists of                       organisations registered with the Voluntary Services Asssociation SAVS.

      The Southend-on-Sea City Status Partnership Board
      The bid for Southend-on-Sea City Status is based on a strong partnership between a wide range of organisations across the whole Borough.
      The Board is chaired by HQ Theatres who run both the Cliffs Pavilion and Palace Theatre. The organisations represented are:

       > London Southend Airport                   > Southend Evening Echo                                   > Metal Culture                           > Prospects
       > Delamere Estates                          > Southend-on-Sea Borough Council                         > Ventrica Ltd                            > Olympus Keymed
       > South Essex College                       > Castle Point Borough Council                            > Digital Exploration Centre Trust Ltd    > St. Bernards High School
       > University of Essex                       > Rochford District Council                               > National Express                        > Southend United Football Club
       > Southend-on-Sea Carnival Association      > Essex Chamber of Commerce                               > Ipeco                                   > HQ Theatres
06

                                                              A HISTORIC TIMELINE OF SOUTHEND-ON-SEA
                                                              The timeline that follows throughout the Profile section highlights
                                                              some important dates and events in Southend-on-Sea’s long
                                                              and rich history.
PROFILE OF A CITY-ON-SEA

Royal Visits to Southend-on-Sea
 Early 600s        1801 – 1803           1915                  1916               1920             1929                  1964               1967             1968             1991                1999              2002
 Saxon Royalty     Charlotte Princess    Queen Mary            King George        HRH Duke of      HRH Prince George     Her Majesty        New Civic        New train        HRH Princess        HM Queen          HM Queen
 buried in         of Wales visited to   visited the Palace    V visited the      York opened      opened the Pier’s     Queen              Centre           service on the   Anne, the           Elizabeth and     Elizabeth visits
 Prittlewell,      take the waters in    Hotel which was       soldiers at        the new          Prince George         Elizabeth, the     opened by Her    Pier opened by   Princess Royal,     HRH The Duke      Southend-on-
 the ancient       1801 and stayed       renamed during        Shoeburyness       Priory Park      Extension and HRH     Queen Mother       Majesty Queen    HRH Princess     visits the Pier’s   of Edinburgh      Sea as part
 settlement of     in Grand Terrace      the First World War   Garrison                            the Duchess of York   visits Southend-   Elizabeth, the   Anne, the        lifeboat house      visit Southend-   of the Jubilee
 Southend-on-      (now Royal            as Queen Mary                                             laid the foundation   on-Sea             Queen Mother     Princess Royal                       on-Sea            celebrations.
 Sea               Terrace) in 1803      Hospital                                                  stone for the new
                                                                                                   hospital

Southend-on-Sea Borough – Demography and Urban Form
The total population of Southend-on-Sea in 2009 was 164,200, an increase of 1,100 since 2008.
Since 2005 it has maintained positive year-on-year population growth, influenced by in-migration
from Eastern Europe, and by an influx of students to the university campus.
The major characteristics of Southend-on-Sea’s population are:
• A high population density - A population density per sq km of 3,910, higher than the respective figures for Essex,
   the East of England and England and ranking the Borough as the 20th most densely populated Local Authority in the country.
• A demographic structure moving towards the norm - An old and aging population, but one which is ageing slower than the national average
   and moving toward the national level. The population of the youngest age groups (up to age 24) is also moving closer to the national average.
• A growing population - By 2015 Southend-on-Sea’s population is expected to grow by nearly 5% to 170,700.
The table below shows the density of Southend-on-Sea and the neighbouring catchment Boroughs of Castle Point and Rochford.

                                                               Population                                                Residents/sq mile                                         Jobs

 Southend-on-Sea (16.1 sq miles)                               164,200                                                   10,199                                                    76,000

 Castle Point (17.3 sq miles)                                  89,200                                                    5,156                                                     25,000

 Rochford (65 sq miles)                                        83,100                                                    1,278                                                     26,000
                                                                                                                                                                                                                                       07
Source – ONS figures for 2008

                             BEFORE 500,000 BC
                             Flint at Westcliff High School for Girls. This is the earliest known humanly struck flint
                             from Essex. It is evidence that early humans were in this area before the Anglian ice
                             sheets diverted the River Thames into its present course.
EASTWOOD

     Guide to Southend-on-Sea’s Urban Areas
                                                                                                                                                             PRITTLEWELL

                                                                                                                                            LEIGH-ON-SEA

     Although the Borough is formed of one continuous urban
                                                                                                                                                           WESTCLIFF
                                                                                                                                                            -ON-SEA
                                                                                                                                                                                      SOUTHCHURCH

     landscape on a city scale, it can be defined under eight
                                                                                                                                                                            CENTRAL
                                                                                                                                                                           SOUTHEND                              SHOEBURYNESS
                                                                                                                                                                            -ON-SEA                 THORPE BAY

     character areas, highlighting the Borough’s diversity.

     Character Area            Description
     Central Southend-on-Sea   Covers Southend-on-Sea’s ‘City Centre’ and the main high-street retail areas, civic quarter including the Civic Centre and Courts, the University of Essex and South Essex
                               College. Also includes Victoria Avenue which is the largest office area in the Borough and home to HM Revenue & Customs, the main commercial seafront including the
                               Golden Mile (City Beach), the Kursaal Estate and conservation areas of Milton, Clifftown and Warrior Square. Major areas of public realm and green space, Central Station
                               and the main bus station and important car parks

     Westcliff-on-Sea          Late Victorian and Edwardian era housing. Popular beaches, both the Cliffs Pavilion and Palace Theatre, and large numbers of smaller hotels and B&Bs. Westcliff Station is
                               located at the southern end of Hamlet Court Road, an important and culturally vibrant shopping and leisure area

     Prittlewell               The original historic settlement of Southend (Southend derived its name as the ‘South End’ of Prittlewell) and home to the modern day gateway to the town through the
                               A127. Prittlewell Station, Southend United Football Club, Southend University Hospital, and varied Victorian to post-war housing. The location of the Prittlewell Prince, the 7th
                               Century Anglo-Saxon hoard discovered in 2003

     Eastwood                  Mainly housing, including significant post-war and modern developments with some important industrial areas including Progress Road Industrial Estate

     Leigh-on-Sea              Includes thriving retail areas with significant number of independents, and historic Old Leigh fishing village (the original coastal settlement). Leigh Station, quality residential
                               areas, large number of restaurants pubs and thriving cultural and creative industry sector. Location of important parks and green spaces including Belfairs Woods, Belton Hill
                               Nature Reserve, Two Tree Island Nature Reserve, Chalkwell Beach and Chalkwell Park

     Southchurch               Large residential areas including Victorian and Edwardian, Southchurch Park, Southend East Station. Southchurch Road is a busy secondary shopping area. Access to large
                               retail area at Fossets Farm, Garon Sport Centre and recreational areas

     Thorpe Bay                The most affluent and low-density area with some very large Edwardian and inter-war houses. Includes excellent beaches, picturesque golf course, and Thorpe Bay Station

     Shoeburyness              Diverse communities and historic location with important military heritage. Large industrial areas including QinetiQ, the Garrison development with all of the original
                               architectural features carefully preserved, the impressive Gunners Park (home to Sites of Special Scientific Interest) and major visitor attraction at East Beach
08

                                                                    EARLY 7TH CENTURY
                                                                    ‘The Prince of Prittlewell’ is buried - Internationally important
                                                                    discovery of a virtually in-tact early 7th century tomb of a
                                                                    ‘prince’ of the East Saxon royal family.
PROFILE OF A CITY-ON-SEA

Southend-on-Sea’s Diverse Economic Base
Southend-on-Sea is the largest urban area in Essex, acting as a major employment centre for people
living in and outside of the Borough. The employment catchment area extends throughout the county
with the greatest proportion of commuters travelling into Southend-on-Sea from neighbouring Rochford
and Castle Point.
Within Thames Gateway South Essex, the main sub-regional employment                                   emissions per capita. Its 2009 report highlighted Southend-on-Sea as
hubs are Southend-on-Sea, Basildon and Thurrock. Southend-on-Sea has                                  one of the top cities in the UK likely to emerge from the recession.
demonstrated for years that it can attract large businesses to the Borough,
                                                                                                      Southend-on-Sea’s proximity to London and growth potential has allowed the
and encourage existing business to grow. It is therefore a strong stand alone
                                                                                                      Borough to develop a multifunctional character that is comparable to Brighton,
employment hub that is by no means completely dependent upon the Capital.
                                                                                                      Canterbury and Cambridge. This is unlike many towns in the UK that are obviously
In its 2011 report, the Centre for Cities recognised Southend-on-Sea as one of                        shaped by one or two key functions. For example, Blackpool can be labelled as
the top ten cities in the UK with the highest business stocks per 10,000 head of                      a seaside town given its reliance on the tourism trade, Tunbridge Wells is defined
population, and as one of the top five cities in the UK with the lowest CO2                           as a dormitory town given its commuter population and Oxford is characterised
                                                                                                      by its University-town label.

Business Demography
There were 5,585 VAT and/or PAYE registered enterprises in Southend-on-Sea in 2009. These make
up the largest group in Thames Gateway South Essex, at 27% of the sub-region’s enterprises.
Southend-on-Sea’s business density in 2009 was just over 542 local enterprises                        The Borough’s economic and employment foundations are varied and are not
for every 10,000 residents aged between 16 and 64. This compares to a Great                           reliant upon one seasonal sector as can be seen from the graph below (GVA
Britain average business density of just below 534. The level of business formation                   by Industry). Southend-on-Sea is particularly strong in the Business Services and
has been higher, relative to Southend-on-Sea’s population, than the country,                          Finance sectors, and there is a significant health sector due in large part to the
region and Essex in three years between 2004 and 2008.*                                               presence of Southend University Hospital in Westcliff, and the medical industries
                                                                                                      cluster that is anchored by Olympus Keymed.

                                                                                                                                                                                                   09

                                                                                                                                        *Southend-on-Sea Local Economic Assessment November 2010

                      1110
                      Foundation of Prittlewell Priory. Founded in the early 12th century by
                      Robert FitzSuen. This was a Cluniac monastery until 1536, when it was closed,
                      and later converted to a private house.
GVA (CURRENT PRICES) BY INDUSTRY (% OF TOTAL GVA) 2007                                                                              Focus on Tourism and The Visitor Economy
     40%
                                                                                                                                               Since 2000 Southend-on-Sea’s visitor economy has been a
                                                                                                                                               real and tangible success story, and the offer has continued
     35%
                                                                                                                                               to be attractive despite the national downturn in visits to
     30%                                                                                                                                       British seaside resorts that first began in the 1960s. There are
     25%                                                                                                                                       approximately 6m visitors a year to Southend-on-Sea (East
                                                                                                                                               of England Tourism Impact Study 2009), and the economic
     20%
                                                                                                                                               impact of tourism has grown from £270m in 2007 to £335m
     15%
                                                                                                                                               in 2010*. Tourism is therefore an important sector for the
     10%                                                                                                                                       Southend and the sub-regional economy, and Southend’s
     5%                                                                                                                                        attractiveness to visitors is due to the wide range of
                                                                                                                                               attractions including the many Blue Flag beaches, Adventure
     0%
                                                                                                                                               Island which attracts over 2m visitors a year, and the range
                Agriculture,      Production          Construction        Distribution,       Business        Public administration,
               forestry and                                             transport and       services and       education, health               of festivals and cultural opportunities throughout the year.
                  fishing                                              communication           finance         and other services              Southend-on-Sea’s excellent accessibility by rail, road, air
                                                                                                                                               and cycling has also enabled people from across the
               UK                   GREATER ESSEX
                                                           Source ONS, Headline GVA by NUTS3 - As referenced in Southend-on-Sea
                                                                                                                                               country to enjoy what the area has to offer, and it is a place
               EAST OF ENGLAND      SOUTHEND-ON-SEA
                                                           Local Economic Assessment November 2010                                             that people of all ages come back to again and again.

                                                                                                                                          *East of England Tourism Economic Impact study 2010

     Long-term employment trends in Southend-on-Sea –

      Employment Sector                                                                         1990                                             2000                                  2010

      Distribution, Transport and Communication                                                 22,630                                           23,550                                18,530

      Construction                                                                              4,560                                            3,300                                 3,980

      Production                                                                                9,850                                            9,060                                 3,980

      Business Services and Finance                                                             15,950                                           17,100                                17,190

      Public Admin, Education, Health and Other Services                                        19,340                                           21,440                                28,710

      Agriculture, Forestry and Fishing                                                         190                                              10                                    250

10    Totals                                                                                    72,520                                           74,460                                72,640

     Source Experian 2010 - As referenced in Southend-on-Sea
     Local Economic Assessment November 2010

                                                                             1481
                                                                             First recorded mention of the name ‘Southend’, in the will of
                                                                             John Skott. The will refers to a lane called South End, now Old
                                                                             Southend Road and Southchurch Avenue.
PROFILE OF A CITY-ON-SEA

As can be seen from the below graph (Local sector advantages), the most                                                    Whilst it is not included in the Local sector advantages graph (due to the bulk
concentrated industrial sector is the ‘manufacture of medical and surgical                                                 of the employment being within Rochford District), the influence and importance
equipment and orthopaedic appliances’. In Great Britain the sector accounts                                                of London Southend Airport is a significant factor on the local economy of
for 0.13% of all jobs; in Southend-on-Sea, it accounts for over 1.5% of                                                    Southend-on-Sea, Rochford and the wider sub-region. The table below highlights
employment. Southend-on-Sea is also a centre for public-sector activities, not                                             the importance of the Airport as an economic driver for the area and significant
solely due to the presence of the Council, but also because it is home to a                                                employment hub.
major sub-regional hospital, Further and Higher Education facilities and schools
                                                                                                                           The skills that are required in Manufacturing, Repair and Overhaul (MRO)
which serve a catchment area well beyond the Borough boundaries.
                                                                                                                           are specialist and technical, and the Airport is now home to an apprentice
Monetary intermediation, business and management consultancy activities,                                                   academy run by Prospects College.
auxillary functions to insurance and pension funding and unclassified business
activities are all strongly represented compared to Great Britain, as are retail
and restaurant sectors.

                                                                                                                                               Southend and Rochford: Airport-related employment

                   Local sector advantages, Southend 2008 (SIC2003)
                                                                                                                               1,600
                                                                                                                                                                       PASSENGER AND FREIGHT TRANSPORT
                   7487 : Other business activities n.e.c.
                                                                                                                               1,400                                   ADVANCED SUPPLY CHAIN
                           5242 : Retail sale of clothing                                                                                                              MRO
                                                                         MEDICAL TECHNOLOGY
             5211 : Retail sale in non-specialised stores                RETAIL AND RESTAURANTS
                                                                         TOURISM-RELATED                                       1,200
                  8021 : General secondary education
                                                                         BUSINESS ACTIVITIES
                                8511 : Hospital activities               PUBIC SECTOR, HEALTH & EDUCATION
                                                                                                                               1,000
                                      5530 : Restaurants
6720 : Activities auxilary to insurance & pension funding
                                                                                                                                 800
     8531 : Social work activities with accommodation
                8042 : Adult and other education n.e.c.
                                                                                                                                 600
                 6512 : Other monetary intermediation
8022 : Technical and vocational secondary education
                                                                                                                                 400
        7511 : General (overall) public servies activities
                 9271 : Gambling and betting activities
                                                                                                                                 200
 7414 : Business & management consultancy activities
         3310 : Manufacturing of mediacl and surgical
             equipment and orthopaedic appliances                                                                                  0
                                                             0   2   4        6      8      10     12                                             2006                            2007                          2008
                                                                     Location Quotient (GB=1.0)

Source Southend Local Assessment November 2010                                                                                   Source Southend Local Assessment November 2010
                                                                                                                                 (Figures exclude Ipeco which employ approximately 400 staff in Rochford)
                                                                                                                                                                                                                                    11

                                   1536
                                   Dissolution of Monasteries, including Prittlewell Priory. All monasteries was closed down
                                   between 1536 and about 1540. Many were totally deserted but some, including
                                   Prittlewell Priory, was converted to secular use.
Education and Learning in Southend-on-Sea
     University of Essex – Southend-on-Sea Campus
     The University of Essex is one of the UK’s leading academic institutions with a reputation for top quality
     teaching and research. It is a research-intensive institution with a strong commitment to Southend-on-Sea
     and the region and an international outlook and reach.
     In the most recent Research Assessment Exercise (2008) the University was                            The University has attracted over £70m capital investment in Southend-on-Sea
     rated ninth out of 159 institutions. Over half of its subject areas were rated in                    through the redevelopment of brown-field sites with purpose-built developments
     the top ten nationally, with four rated in the top five, confirming Essex as the                     and refurbishment of a Grade II listed church. The University has also successfully
     leading social science university in the UK. Essex is rated fifteenth in the UK                      attracted over £2.5m to support a variety of research, training and development
     for offering the best all-round student experience. Essex is also in the top                         initiatives which bring significant benefits to Southend-on-Sea. The University is
     20 nationally for student satisfaction.                                                              working with Southend-on-Sea Borough Council and South Essex College to bring
                                                                                                          forward a new £26m development in the centre of the town which will provide
     The Southend-on-Sea Campus of the University of Essex, opened in 2007,
                                                                                                          a combined public and academic library and additional academic facilities
     is based in the heart of Southend-on-Sea. The Campus has a current student
                                                                                                          including a 200-seat lecture theatre. This development has commenced and is
     population of nearly 1,000 from over 50 countries and employs over 200 staff.
                                                                                                          scheduled for completion for the beginning of the academic year 2013/14.

     University of Essex Southend-on-Sea Campus - Academic Activities
      School or Department                  Academic Scope

      Essex Business School                 Business Administration, International Business & Entrepreneurship, Marketing, Creative Industry Management,
                                            Global Project & Innovation Management, Community Enterprise Management

      School of Health & Human Sciences     Nursing (adult and mental health), Oral Health Sciences

      East 15 Acting School                 Acting & Stage Combat, Community Theatre, Physical Theatre, World Performance

      Professional Development Studies      Works closely with organisations to develop high-quality accredited and non-accredited Professional Development programmes

      Centre for Psychoanalytic Studies     Foundation Degree in Therapeutic Communication and Therapeutic Organisations

      International Academy                 Courses at pre-undergraduate, undergraduate, pre-Masters and postgraduate levels. Brings together all teaching
12                                          services and programmes developed for students with a range of non-standard qualifications

                                                                  1652
                                                                  Admiral Blake’s fleet re-fitted at Leigh during the Dutch Wars.
PROFILE OF A CITY-ON-SEA

Education and Learning in Southend-on-Sea
South Essex College of Further and Higher Education
South Essex College is one of the country’s largest and most successful general further
education colleges, offering hundreds of courses for all ages and abilities.
Of its 19,000 students, the majority are based at its flagship Southend-on-Sea               thousands more young people, adults and employers the skills, education
Campus and links to industry in and around Southend-on-Sea and the South                     and careers training they need to succeed in the workplace. Along with being
Essex area are vital for both the student experience and the local economy.                  a Founder College of the National Skills Academy for Creative & Cultural Skills,
The College’s 26,500m² Campus in Southend-on-Sea offers a range of industry                  the College is also a key member of NSAs for Retail, Enterprise, Manufacturing
standard learning spaces such as IT and science labs, fashion and craftwork                  and Financial Services as well as leading the Regional Academy for Logistics.
areas, a Nikon Academy studio, a Sony film studio, a dance studio and                        The College holds the prestigious Training Quality Standard which recognises
engineering space. Since moving in 2004 to its inspirational £52m new build                  excellent employment engagement with local businesses.
in the heart of the town centre, the number of young students doubled, giving

South Essex College - Key Information and Facts
• £63m annual turnover – the College contributes significantly to the local and sub-regional economy
• Over 19,000 students – the largest College in the Eastern Region
• One of the largest employers in Southend-on-Sea with 1,000 staff working at the Southend-on-Sea Campus
• Provides high-quality training for hundreds of employers each year
• Courses at all levels from Entry Level to Level 3 (A-Levels and A-Level equivalent), as well as 30 degree and other HE programmes
• Over 40 Apprenticeships frameworks, and bespoke training programmes tailored to business need
• Training opportunities for the unemployed, developed in partnership with Jobcentre Plus
• Success rates – above the national averages
• Judged ‘good’ with ‘outstanding features’ by Ofsted
• Excellent joint working relationship with The University of Essex

                                                                                                                                                                                   13

                     1793
                     Royal terrace and ‘New Town’ of Southend built, under the sponsorship
                     of Daniel Scratton, Lord of the Manor. He wanted to see South End
                     develop as a fashionable resort.
Education and Learning in Southend-on-Sea
     Southend-on-Sea Adult Community College
     The Southend-on-Sea Adult Community College is a beacon college that has achieved ‘Outstanding’
     in the latest Ofsted inspection. The College is an exemplar in partnership working, having created strong
     working relationships with the Local Authority, local businesses, schools, Southend-on-Sea University Hospital,
     local community groups and the voluntary sector.
     Offering a wide curriculum, Southend-on-Sea Adult Community College                            The College recruits apprentices for local businesses and delivers their
     achieves 80% success rates in the accredited courses and 80% success rates                     learning programmes alongside 700 other courses that include painting,
     in its work-based learning courses with 5,500 learners in 2009/10. The College                 drawing, pottery, ICT and history. To promote social cohesion, a range of
     is expanding and in a partnership with Belfairs School has opened a new £2m                    courses teaching English for speakers of other languages as well as providing
     centre for adult education in Leigh. In addition, the College has received £1m                 skills for life are offered by the College.
     to redevelop its learning centre and has opened a new business centre for
     local businesses.

     Education and Learning in Southend-on-Sea
     Schools in the Borough
     In January 2009 a total of 26,900 children attended the 55 schools in the
     Borough within the primary, secondary and special sectors in Southend-on-Sea.
     Of the overall total there are 13,068 females and 13,832 males. Southend-                      100% of pupils gaining 5+ A*-C grades including English and Maths. These
     on-Sea outperforms England’s average in all measures (21st in the country)                     are two of the four selective grammar schools in the Borough which are some
     including the number of children gaining 5+ A*-C grades including English and                  of the best performing in the country and attract students from outside of the
     Maths and average point score per pupil. In 2009 the best performing schools                   Borough. There are also varied creative and vocational offers across the schools
     included Westcliff High School for Boys and Westcliff High School for Girls with               in the Borough.

14
                                                                                                                                              Source Southend Local Assessment November 2010

                                                            1804
                                                            The visit of Queen Caroline gives Royal Terrace it’s ‘Royal’ and
                                                            makes Southend a fashionable resort.
PROFILE OF A CITY-ON-SEA

Southend-on-Sea’s Cultural Infrastructure
Southend-on-Sea has a broad range of cultural institutions and locations which support an important and growing cultural and artistic sector across
the Borough. Institutions such as Metal Culture and CoExist play an important role in creating and supporting the development of cultural infrastructure
both through the provision of space, and through strong partnership working with other organisations, schools, the University and College and the more
‘underground’ creative movements, organisations and talent that exist across the area.

Cultural Institution / Organisation     Role played                                                                                                               Local Authority (or other) Support

Metal Culture                           Opened a new building, the renovated Chalkwell Hall, in 2009. Host and stages cultural events at Chalkwell Hall and       Funded by Arts Council and
                                        across the Borough, and have excellent links to local schools and businesses. Metal was created by Jude Kelly and its     Southend-on-Sea Borough Council
                                        presence and impact have had a major effect on the image and performance of Southend-on-Sea culturally

Focal Point Gallery                     Focal Point Gallery is South Essex’s gallery for contemporary visual art, promoting and commissioning major solo          Funded by Arts Council and
                                        exhibitions, group and thematic shows, a programme of events including performances, film screenings and talks,           Southend-on-Sea Borough Council
                                        as well as offsite projects and temporary public artworks

TAP (Managed by CoExist)                Epitomising the Southend-on-Sea spirit of making good use of all spaces, TAP (Temporary Arts Project) is located at       Funded by Arts Council and other
                                        the North Road Waterworks site in Westcliff, and is home to artist studios, exhibition space and art house cinema         sources
                                        space
Beecroft Art Gallery                    The Beecroft Art Gallery in Westcliff is home to one of the finest collections of art in the county. Consisting of some   Funded by Southend-on-Sea Borough
                                        2000 works, the collection includes pictures by Constable and Rossetti. Holds a series of innovative exhibitions each     Council
                                        year from local, national or international artists

Cliffs Pavilion                         1630 seater theatre overlooking the seafront in Westcliff, classified as the only ‘No1 House’ in Essex, making it of      Council-owned – operated by HQ
                                        national importance. A variety of major shows and performances including opera, dance, plays, concerts and                Theatres
                                        pantomime. The venue’s capacity goes up to 2250 for standing events

Palace Theatre                          100 years old in 2012, the 600 seat theatre in Westcliff stages a full range of touring and local performances            Council-owned – operated by HQ
                                                                                                                                                                  Theatres

East 15 Acting School                   Part of the University of Essex – internationally important performance conservatoire based in Clifftown Studios          Part of the University of Essex

Digital Exploration Centre Trust        Newly created Trust that seeks to establish Southend-on-Sea as the centre for creative collaboration between              Independent Trust
                                        business, academia and art, focused on the critical digital sectors

Level 4 Magazine                        Independently produced quarterly magazine for culture across Southend-on-Sea                                              Independent

                                                                                                                                                                                                             15

                            1829
                            First pier built. This enabled paddle steamers to
                            call at Southend for the first time.
Southend-on-Sea’s Cultural Infrastructure (continued)

     Cultural Institution / Organisation    Role played                                                                                                            Local Authority (or other) Support
     Idea13                                 Online forum for culture across Southend-on-Sea                                                                        Some support from Southend-on-Sea
                                                                                                                                                                   Borough Council

     Southend Education Trust               An independent Trust which represents the interest of all 55 schools in the Borough, regularly sponsors innovative     Independent Trust
                                            cultural and artistic programmes in partnerships with organisations such as Metal

     Southend-on-Sea Arts Council           A collective of 43 locally based arts organisations - some funding from Southend Borough Council                       Independent

     Operatic Societies                     Southend-on-Sea Operatic & Dramatic Society, Leigh Operatic & Dramatic Society and the Little Theatre Club             Independent

     Southend-on-Sea Boys and Girls         Well respected nationally and internationally, the choirs are performing at the 2011 BBC Proms in the largest
                                                                                                                                                                   Independent
     Choirs                                 symphony ever written

     Southend-on-Sea’s Entertainment and Sporting Attractions
     Attraction / Organisation      Description                                                                                                                                  Ownership
     Southend-on-Sea Pier           The world’s longest pleasure pier, currently attracts over 250,000 paying visitors per annum. The Council has ambitious plans for the        Council-owned and run
                                    development of a cultural events space and restaurant at the Pier Head. Home to Southend Pier Museum

                                    Southend-on-Sea has 8 popular and excellently maintained beaches, 5 of which were awarded the coveted Blue Flag award in May
                                                                                                                                                                                 Council-owned and
     8 Quality Beaches              2011, the second highest for any coastal local authority area in the country. Blue Flag is a prestigious international award scheme
                                                                                                                                                                                 managed
                                    which acts as a guarantee to tourists that a beach they are visiting is one of the best in the world

     Adventure Island               The UK’s ‘Number 1’ Free Admission Fun Park and Southend-on-Sea’s largest visitor attraction – rides for all ages including rollercoasters   Private

     Sealife Centre                 Aquatic centre featuring over 40 displays of marine life from all over the world. Attracts over 100,000 visitors a year                      Private
     Marine Activity Centre         In a fantastic beachside location on Southend-on-Sea’s Eastern Esplanade the centre has an excellent reputation for providing                Council-owned and run
                                    nationally recognised water sports courses, including introductory courses in Sailing, Canoeing, Windsurfing, Powerboat Driving and
                                    Jetskiing. A wide range of improver training is available through formal courses or more informal practice sessions and expeditions

16

                                                                      1829
                                                                      John Constable’s painting of Hadleigh Castle, depicting dramatic
                                                                      views across the estuary, is exhibited at The Royal Academy.
PROFILE OF A CITY-ON-SEA

Southend-on-Sea’s Entertainment and Sporting Attractions (continued)

Attraction / Organisation           Description                                                                                                                                   Ownership

Southend-on-Sea Swimming            World class diving pool with 3m, 5m, 7.5m and 10m platforms, each being 3m wide for synchronised diving. Centre for swimming                  Council-owned and
and Diving Centre (Garon)           activities for residents across the Borough. In December 2010 the GB Diving team held its Diving Assessment Camp at the centre, and           run
                                    in January 2011 the British Gas National Diving Cup 2011 Championships was also held there. It is likely to be the London 2012 Olympic
                                    location for the GB Diving team

Odeon Cinema                        Eight-screen cinema located to the northern end of Southend-on-Sea High Street. Hosts the Gala nights of the Southend-on-Sea                  Private
                                    Film Festival

The Kursaal                         Grade II listed building and iconic architectural feature on Southend-on-Sea’s seafront. The original centre for entertainment and            Private
                                    fairground rides – now home to bowling, casino, restaurant and function rooms

Westclff Casino                     Seafront location along the Western Esplanade with a excellent restaurant                                                                     Private

Southend-on-Sea’s Club              Clubbing is big business in Southend-on-Sea, with significant floorspace available. The clubs attract visitors from across the sub-region     Private
Scene                               throughout the year

Southend United Football            Long-established football league club based a Roots Hall in Westcliff. Plans for a major new stadium at Fossetts Farm are well advanced       Private
Club                                and have planning permission

Essex County Cricket Club           The Country Cricket Club maintain a pitch at Garon Park which hosts matches from the county championship each summer                          Private

Thorpe Hall Golf Club               Popular golf course in the heart of Thorpe Bay                                                                                                Private

Garon Park Golf Complex             High-quality 18 hole golf course to the north of the Borough - near other sports facilities at Garon Park                                     Private

Southend Rugby Club                 The Rugby Club dates back to 1870. The club now has 4 pitches and excellent club-house facilities                                             Private

Tennis Clubs                        There are seven private tennis clubs across the Borough                                                                                       Private

Fitness Centres                     David Lloyd, LA Fitness and Fitness First with over 11,500 members collectively                                                               Private

Outdoor pitches                     Across Southend-on-Sea’s parks there are 53 senior and junior football pitches, 14 cricket pitches, 8 rugby pitches, 11 bowling greens        Council-owned
                                    and outdoor gym facilities                                                                                                                    and run

                                                                                                                                                                                                           17

                            1856
                            The railway comes to Southend, eventually making it a
                            busy seaside resort for Londoners.
Cultural Participation Across Southend-on-Sea
     Participation in cultural activities across Southend-on-Sea is very strong, demonstrating the breadth and variety of choice for residents and visitors alike.
     Through the existing Local Area Agreement ‘Increasing Participation in Cultural Activities’, Southend-on-Sea Borough Council have undertaken a study
     of participation in a range of activities.

      Cultural Activity                     Description                                                                                                                     Attendance Figures for 2010/11

      Attendance at Theatres                Made up predominantly from Cliffs Pavilion and Palace Theatre                                                                   376,384

                                            Southend-on-Sea’s Central Library is one of the most well used in the UK, and there are a further six libraries across the
      Visits to Libraries                                                                                                                                                   941,827
                                            Borough
      Focal Point Gallery Events &          Focal Point Gallery holds regular exhibitions and workshops, many of which gain excellent reviews in the national press         36,585
      Workshop Attendance

      Attendance at Music                   Southend-on-Sea has a thriving music scene. There are many local bands who play in a host of venues across the                  39,023
      Concerts                              Borough. Venues such as the Cliffs Pavilion and Chinnery’s on the seafront attract national and international touring artists

      Visits to Projects hosted or          Metal host a varied range of events and exhibitions throughout the year                                                         42,059
      organised by Metal Culture

      Visits to Museums                     Southend-on-Sea’s museums are well used and host a range of interesting exhibitions and events throughout the year              79,019

      Attendance at Events                  The Bandstand has been a major feature of Southend-on-Sea’s heritage for many years. It is now in Priory Park where             4,720
      staged at Southend-on-Sea             regular outdoor concerts are held particularly in the Summer months, attracting large crowds
      Bandstand in Priory Park

      Attendance at Sports &                Southend-on-Sea has excellent sporting facilities across the Borough which strongly encourages participation across a           1,931,945
      Leisure Centres                       full range of sporting activities

      Attendance at Olympic                 Southend-on-Sea has hosted some of the Olympic-related events, celebrating the run up to 2012                                   6,250
      Related Activities

      Attendance at Other                   The Council organise a number of other well attended and popular events across the Borough, including Southend-                 64,338
      Council Run Events                    on-Sea’s Multi-Cultural Arts Festival ‘Out of the Box’

      Total                                                                                                                                                                 3,522,150

     The figures have been collected as part of the Southend -on-Sea Borough
     Council Cultural Services Service Plan 2010-13 and measures attendance at
18   council run or council affiliated sports & cultural events for the year 2010-11

                                                                                  1856-1863
                                                                                  Clifftown built. Southend’s first true housing estate; businessmen
                                                                                  could now live in Southend and commute to London.
PROFILE OF A CITY-ON-SEA

Major Events in Southend-on-Sea
Southend-on-Sea has a strong reputation for delivering major festivals and events which have been
growing in diversity and quality over the years and now boasts a rich “feast of festivals” all year round.
The largest of the festivals is the high profile Air Festival which takes place on the last Bank Holiday weekend in May. Southend-on-Sea was the first UK seaside town to
host an Airshow and it has developed into one of the largest free air events in Europe attracting over half a million visitors every year. The Airshow is supported and
promoted by Southend-on-Sea Borough Council.
In addition to this flagship event there are a wide range of other events throughout the year.
• The Southend-on-Sea Film Festival is held in early May with more than 30 film screenings over a week. This Festival, now in its fourth year, has already earned an
   excellent reputation with Ray Winston becoming the patron after starring in the premier at the 2010 Festival (Supported by Southend-on-Sea Borough Council)
• The high population of culturally skilled artists and performers have opportunities to showcase their arts at a variety of events including Britain’s largest free Folk
   Festival, monthly Art on the Railings events, Concerts in the Park, Festival 9 – a month-long Festival throughout June, Leigh and Westcliff Art Trails and a winter season
   of Seafront Spectaculars
• There is also an international flavour to Southend-on-Sea reflecting our wide diversity with Chinese New Year celebrations in February, the country’s biggest Hindu
   Ganesh Festival staged in the Autumn, a three-day Polish Festival in September, an Italian Festival in August, visiting Russian Tallships and a week-long Carnival
   programme every year
• All of these festivals and events help to support Southend-on-Sea’s economy and create a dynamic and vibrant atmosphere throughout the whole Borough that
   visitors and residents can enjoy

Spaces for Events in Southend-on-Sea
Southend-on-Sea has an excellent and versatile range of existing public spaces that host events throughout the year. An ambitious and sustained regeneration
programme in Southend-on-Sea over the last few years, focused particularly on the central public spaces, has seen the improvement of existing spaces and major
new spaces created.

 Public Space           Description                                                                             Usage and Events                                              Photograph Ref

 City Beach             Southend-on-Sea’s Golden Mile has recently benefitted from a major £7m                  Millions come to the Golden Mile every year. Also hosts       Page 38
                        investment to improve the area for events, promenading, cycling and for                 Southend-on-Sea Airshow (Festival of the Air), Southend-on-
                        entertainment. New bespoke lighting columns have brought back the excitement            Sea Carnival, and events that require temporary structures
                        of the Illuminations. The City Beach is at the heart of the urban seaside experience,
                        being only a minute walk from the High Street                                                                                                                             19

                      1890
                      Southend Pier is the first in the world to have an electric
                      tramway installed.
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