THE QUEBEC REFERENCE FOR OUTDOOR ACTIVITIES AND ADVENTURE 2022
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THE QUEBEC REFERENCE FOR OUTDOOR ACTIVITIES AND ADVENTURE / 2022
espaces
/ guides and inspires the active community in Quebec
outdoor+ adventure + discovery
ESPACES knows its readers well, publishing useful, relevant, inspiring and
entertaining content.
BRAND OVERVIEW :
HIGHLIGHTS
Household income H35-64 University • 331,000 readers across all platforms
$73,934 INDEX 141 INDEX 138 • 179,000 readers (print)
• 85,000 copies at outdoor gear retail
outlets and Quebec’s national parks
• 4 issues per year
DIGITAL
• 540,000 page views per month
• 152,000 unique visitors per month
Male readers Female readers Quebec readers Users • 61,000 Facebook fans
56 % 44 % 99 % 74 % • 3,100 Twitter followers
• 11,500 Instagram followers
Quebecor Insights
Sources: Vividata Spring 2020, Total Canada, 14+ / Profile: French Canada 14+, Print readership / Social media: Novembre 2021/
QUÉBECOR | 2
Digital: Google Analytics, monthly average – 1er mai 2021 et 31 octobre 2021, Comscore, unique visitors, monthly average May 1st,
2021 – October 31, 2021
for all outdoor
enthusiasts
Household income MOPEs Investments
$100 K +
149 $100 K +
112 115
Camping Extreme sports Love adventure
enthusiasts enthusiasts trips
121 138 115
Quebecor Insights
Vividata Spring 2020, French Canada,14+, print readership. QUÉBECOR | 3
MOPE: Managers, owners, professionals, entrepreneurs.
readers who want
to get moving
94 % 56 %
are concerned about the like to entertain at home
environment
55 % 51 %
are loyal sports play an important
to brands role in their lives
Quebecor Insights
Vividata Spring 2020, French Canada,14+, print readership.
QUÉBECOR | 4
a word from the team ESPACES is Quebec’s most influential, most complete and most read outdoor and adventure magazine. Always on the lookout for new trends and loaded with quality content, Espaces covers all aspects of the great outdoors, as well as training, fitness, nutrition and travel, and presents news, profiles and inspiring stories. / OUTDOORS / ADVENTURE / DISCOVERY / ACTIVITIES / NATURE / TRAINING / CHALLENGES / GETAWAYS QUÉBECOR | 5
key
attributes
Outdoor and adventure enthusiasts
On the lookout for new trends
Active people
Contact with nature
The need to physically challenge yourself
Want suggestions for getaways, need support
to do so
Environmentally conscious
Also like to live it up :
effort, then comfort
Want to dream and be inspired by the
achievements of others
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appendices
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why choose
magazines?
THEY’RE ALWAYS POPULAR
Over half of Canadians (53%) read print versions of magazines, and
more than 1 in 2 look at digital magazines.
THEY’RE ADAPTABLE
Print version, digital version, website, application, and social
media. The multiplatform format integrates magazines into
readers’ everyday habits.
THEY INCITE ACTION
36% of Canadians took some type of action after seeing
an ad in a magazine.
THEY REACH EVERY GENERATION
44% of Generation Z, 47% of Millennials, 51% of Generation X, 61%
of Baby Boomers, and 68% of the Silent generation read a print
magazine sometime in the last month.
THEY’RE VALUABLE
At a time when so much is free, Canadians are still paying for their
magazines. 21.4 million magazines were sold last year.
Québecor Insights
Sources: Vividata, Fall 2021, Canada total, 14+ (Gén Z_1966-2019, Milléniaux 1980-1995, Gen. X_1966-1979, Baby
Boomers_1946-1965, Gen. Silencieuse avant 1946) / AAM: July 2020 – June 2021. QUÉBECOR | 8
2022 editorial planning
SPRING SUMMER
SPRING 2022 SUMMER 2022
+Activities
+News
-New bike paths / -Hiking lifestyle—for couples only (multiregional)
-What’s new in Quebec this summer?
-Where to go ice kayaking / -Aim high with 10 ziplines (multiregional)
+Activities
+Destinations
-7 Indigenous tourism destinations in Quebec (multiregional)
- Mud season in the Adirondacks (USA)
-7 national parks to bring your bike to (multiregional)
-New England getaways: Maine, New Hampshire, Vermont, Massachusetts
-10 perfect family-friendly hikes (multiregional)
-4 hot Ontario road trip destinations
-10 activities to do at night (multiregional)
+Excursions
-5 rock climbing locations for beginners (multiregional)
-Where to drive your electric car in Quebec and surrounding areas (multiregional)
+Destinations
+Canada
-5 active road trip itineraries (multiregional)
-Cross-country biking: a user guide
-3-day hike in the Matane Wildlife Reserve (Gaspésie)
+Gear
+Getaways
-10 years after the Greenpeace study, how far have manufacturers come when it comes to being
-Biking Gatineau Park (Outaouais)
environmentally responsible?
-Biking and hiking Isle-aux-Grues (Chaudière-Appalaches)
-Shopping guide: Lightweight tents for SUP camping and bikepacking
+Shopping guides
+Trends
-Hiking boots, shoes, and sandals
-Map apps to help you stay on track in the woods
-Paddleboards (regular and inflatable)
+Report
+Advice
-Is free admission still on the table at our national parks?
-8 tips to start SUP camping
+Environment
-10 tips for a successful crossing of Monts Groulx (Côte-Nord)
-5 carbon neutral or eco-friendly outdoor companies
+Report
+Stays
-The impact of land trusts and other private companies on the outdoors
-Teardrop trailers: another way to live your best van life
+Trends
+Advice
-Long-distance bikepacking with an electric mountain bike
-Proper prep for your first long-distance hike
+Stays
-Where to catch mountain bike racing
-10 base camps to keep you active in Quebec and surrounding areas (multiregional and USA)
+Adventure
+Adventure
-Biking the Trans-Labrador Highway (North Coast and Newfoundland)
-Canoeing down the Broadback River (James Bay)
-Sea kayaking in the Broken Group Islands (BC)
+Globetrotter
+Globetrotter
-Hiking the Pyrenees (France)
-Hiking Greece
Available from the end of May to the beginning of September
Available from mid-March to the end of May
Closing May 9 Material May 16 Kiosk May 26
Closing March 10 Material March 17 Kiosk March 31
Co-branded content, the brief must be received on: April 18 QUÉBECOR | 9
Co-branded content, the brief must be received on: February 22
Subject to change
2022 editorial planning FALL WINTER FALL 2022 WINTER 2022-2023 +Activities +Activities -Multi-activity excursions to rediscover fall colours (multiregional and USA) -10 perfect places to fatbike (multiregional) -10 colourful gravel bike routes (multiregional) -10 free snowshoe trails (multiregional and USA) -Mont Vallières ridge hiking (Gaspésie) -7 icy trails or night skating (multiregional) -Girls-only rock climbing in Kamouraska (Bas-Saint-Laurent) +Destinations +Destinations -National parks we tend to overlook in winter (multiregional) -New mountain biking trails (multiregional) -Riding the train to reach Quebec’s great outdoors: downhill skiing in La Tuque (Mauricie) -The alternative trails of Quebec’s national parks (multiregional) -Must-hit ice climbing spots (multiregional) +Shopping guides +Shopping guide -Fatbikes -Get your cross-country skiing gear without breaking the bank -4-season sleeping bags +Advice +Stays -Choosing the right snowshoe for you -Perfect domes and base camps to help you soak up all the fall splendour (multiregional) +Stays +Events - Charlevoix’s Club Med -Festival NORR: the outdoor festival for young enthusiasts (Quebec City area) +Adventure +Trends -Skiing Kamchatka (Russia) -Munro bagging (climbing as many peaks as you can) in Scotland and beyond +Globetrotter +Canada - Downhill skiing in the Alps (France) -Multi-activity excursions to the national parks of Western Canada (Alberta and BC) -Nova Scotia hiking Available from November to the end of February +USA Closing November 7 Material November 14 Kiosk November 24 -Bishop: California’s outdoor paradise Co-branded content, the brief must be received on: October 17 -Bikepacking in Arizona +Adventure -Canoe trip down the Dumoine River (Outaouais) +Globetrotter -Road biking and mountain biking across Catalonia (Spain) Available in September and October Closing August 22 Material August 29 Kiosk September 8 Co-branded content, the brief must be received on: August 1st Subject to change QUÉBECOR | 10
rate card
Double
1 page 1/2 page 1/3 page C2 or C3 C4
page
1X $4,525 $7,710 $2,665 $1,860 $5,010 $5,435
2X $4,300 $7,325 $2,530 $1,765 $4,760 $5,165
4X $4,085 $6,960 $2,405 $1,675 $4,520 $4,905
QUÉBECOR | 11You can also read
