The Only Marketing Calendar You'll Need in 2023 - (with marketing ideas, social posts, subject lines, and promotions for every month of the year) ...
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The Only Marketing Calendar You’ll Need in 2023 (with marketing ideas, social posts, subject lines, and promotions for every month of the year)
2023 marketing Popular hashtags
What’s trends to set you
up for success
Get popular hashtag ideas
to make your social posts
pop all year long.
inside:
We outlined three key
marketing trends that will impact
your business in 2023.
03 05
Monthly Make this year a
marketing ideas smashing success
We’ve outlined marketing ideas, Find out how to take your 2023
social posts, email subject lines, marketing to the next level.
and promotions for you to use
every month of the year.
09 33
The Only Marketing Calendar You’ll Need in 2023 2
Recession-proof marketing strategies will be key
2023 marketing 2022 saw increased inflation and a volatile economy. In 2023, it will be important
to continue marketing and growing through a potential recession. Adopting
trends to guide recession-proof marketing ideas to cut costs and creating a comprehensive
marketing plan can help you weather the economic uncertainties this year.
your strategy
Set yourself up for success this year by paying close
attention to these trends that may impact your
HERE ARE SOME TIPS:
marketing (with tips!). • Carefully manage your cashflow and cut costs where necessary.
• Don’t cut marketing budgets—instead, look for ways to diversify your
marketing investment to identify the right mix to help your business
grow.
• Create personalized marketing campaigns to increase engagement and
maximize your marketing budget.
2023 Marketing Calendar 3
Cross-channel marketing will become even The customer experience will be prioritized
more crucial Speaking of the customer experience… With so many choices and
Consumers expect a lot from businesses—and one thing they definitely potentially tighter budgets, customers will be searching for businesses
expect is to have a consistent experience with your business no matter who can provide an excellent experience. In fact, 86% of customers
where they find information about you. This means enacting a cross- are willing to pay more for one. By focusing on how you communicate
channel marketing strategy is a must in 2023. This strategy focuses on with and serve customers through every step of their journey with
the customer experience across channels and can increase engagement your business, you can increase your chances for growth no matter the
with and awareness for your business. economic climate.
HERE ARE SOME TIPS: HERE ARE SOME TIPS:
• Gain a deeper understanding of your target audience, where • Focus on building loyalty with your current customer base
they spend time online, and what their buying journey looks through loyalty programs. It’s cheaper to retain loyal customers
like. This can help you develop the ideal cross-channel than source new ones!
marketing strategy.
• Help your customers and potential customers find you online
• Invest in sourcing first-party data.
data This will give you direct quickly by investing in your web presence through SEO, paid
access to customers and potential customers—plus the best search ads, and social media marketing.
chance for reaching your intended audience.
• Make it easy for customers to contact you. Update your directory
• Set up clear reporting. This will help you understand which listings, add live chat to your website, and follow up quickly with
marketing channels and strategies are driving the most new leads and customers to increase conversions.
customers for your business.
2023 Marketing Calendar 4
Weekly hashtags
You can use these hashtags for posts every day of the week.
SUNDAY THURSDAY
#sundayfunday, #sundaybrunch, #throwbackthursday, #tbt,
#sundaybest, #selfiesunday, #thirstythursday, #thursdaythoughts,
#selfcaresunday, #lazysunday #thankfulthursday
MONDAY FRIDAY
Popular hashtags #motivationmonday,
#mondaymemories, #mondaymood,
#flashbackfriday, #feelgoodfriday,
#friyay, #fridayfacts, #fridayfeeling,
Use these hashtags on Instagram, Facebook, TikTok, #manicmonday, #mancrushmonday #fridayfun
Twitter, and LinkedIn to help your social posts reach a
wider audience. TUESDAY SATURDAY
#transformationtuesday, #socialsaturday, #shoutoutsaturday,
#tuesdaytrivia, #tuesdaytips, #saturdaysweat, #saturdayswag,
#tuesdaythoughts, #tuesdaytreat, #saturdaynight, #saturdaysale
#tacotuesday, #twofortuesday,
#teammembertuesday
WEDNESDAY
#wednesdaywisdom,
#wednesdaywins,
#wellnesswednesday,
#waybackwednesday,
#wednesdayworkout, #humpday
2023 Marketing Calendar 5
Seasonal hashtags
Try these hashtags to celebrate the seasons and keep your posts fresh.
SPRING FALL
#spring, #springiscoming, #springtime, #springfest, #springvibe, #fall, #fallvibes, #fallmood, #fall2023, #fallishere, #fallish, #fallinlove,
#springvibes, #spring2023, #springmood, #springishere, #springday, #autumnvibe, #autumnvibes, #fallfun, #fallharvest, #ilovefall, #fallcolors,
#springisintheair, #waitingforspring, #hellospring, #springhassprung, #fallleaves, #foliagefreak, #firstdayoffall, #foliage, #fallbreezeautumnleaves,
#springcolors, #springcleaning, #springfever, #springnature, #autumnsky, #rainyfallday, #fallactitivites, #fallphotography, #fallback,
#firstdayofspring, #springbreak, #springflowers, #springarrivals, #daylightsavings, #backtoschool, #backtoschoolsale, #studytips,
#gardengame, #tasteofspring, #allergyseason, #blooms, #instaspring, #thankfulthursday, #givethanks, #shopsmall, #fallfestival, #applepicking,
#flowerpower, #springwedding, #goodweather, #florals, #beautifulday #cornmaze, #sweaterweather, #turkeytime, #falldecor, #pumpkinspice
SUMMER WINTER
#summer, #summervibes, #summertime, #summer2023, #summerdays, #winter, #winterishere, #wintervibes, #wintermood, #winter2023,
#summerfun, #summersun, #summerlove, #summernights, #summerjam, #wintertime, #winterwonderland, #winterbreak, #winterfun,
#summerfeeling, #summerstateofmind, #summerselfies, #hellosummer, #instawinter, #winterstyle, #hellowinter, #winterfashion, #winterwear,
#beach, #beachvibes, #goodvibesonly, #sunnyday, #vacay, #vacationvibes, #winterweather, #cold, #brr, #chilly, #snowfall, #firstsnow, #itscoldoutside,
#vacationmood, #summerrecipes, #summerdrinks, #summereats, #snowmageddon, #instasnow, #snowynight, #familytime, #merryandbright,
#patioparty, #pooltime, #poolparty, #summertravel, #camping, #roadtrip, #tistheseason, #holidays, #happyholidays, #letitsnow, #snowmuchfun,
#staycation, #schoolsout, #schoolsoutforsummer, #travel, #backyardparty, #chillout, #sleighallday, #staycozy, #snowselfie, #winterwalk, #instacold
#summerflowers, #goodtimesandtanlines
2023 Marketing Calendar 6
Industry-specific hashtags
Here are some top hashtags broken down by industry.
AUTOMOTIVE INDUSTRY FITNESS AND WELLNESS INDUSTRY
#carsforsale, #newcars, #usedcars, #preownedcars, #carselling, #fitness, #gym, #workout, #fit, #fitnessmotivation, #motivation,
#carbuying, #forsale, #carsales, #dealership, #carbuyer, #autosales, #bodybuilding, #training, #health, #fitfam, #sport, #crossfit, #lifestyle,
#carbusiness, #newcarsforsale, #usedcarsforsale, #cardealership #healthy, #strong, #fitspo, #wod
FINANCIAL SERVICES INDUSTRY FOOD AND BEVERAGE INDUSTRY
#finance, #financetips, #investment, #entrepreneur, #investing, #success, #food, #foodie, #foodies, #foodphotography, #yummy, #delicious,
#financialfreedom, #wealth, #stocks, #money, #accounting, #stockmarket, #foodlover, #healthyfood, #tasty, #yum, #hungry, #eat, #healthy,
#investor, #trading, #taxes, #financialmanagement, #financialgoals, #homemade, #alcohol, #booze, #beer, #beersontap, #pizza, #sushi,
#entrepreneur, #wealthmanagement, #smallbusiness, #financialadvice, #happyhour, #cleaneating, #goodeats, #brunch, #tacotuesday,
#lifeinsurance, #investing, #bookkeeping, #wealthbuilding #sundayfunday, #foodgasm, #chef, #lunch, #restaurant, #breakfast,
#coffee, #coffeeshop
Instagram posts with at least one
hashtag get 29% more engagement.
Source: Kicksta
2023 Marketing Calendar 7
HEALTHCARE INDUSTRY FASHION AND BEAUTY INDUSTRY
#healthcare, #healthandwellness, #wellness, #healthyliving, #fashion, #style, #love, #ootd, #fashionblogger, #beauty, #instafashion,
#getyourcheckup, #checkup, #health, #telehealth, #doctor, #selfcare, #fashionista, #art, #makeup, #outfit, #shopping, #dress, #lifestyle
#pharma, #medtech, #hospitals, #covid19, #womenshealth,
#breastcancerawareness, #cancerprevention, #endcancer, #hearthhealth
REAL ESTATE INDUSTRY
HOME SERVICES INDUSTRY #realestate, #broker, #forsale, #newhome, #househunting, #property,
#mortgage, #home, #listing, #justlisted, #justsold, #newlisting,
#interiordesign, #homedecor, #home, #decor, #interiors, #openhouse, #offmarketlisting, #homeforsale, #eatinkitchen, #petfriendly,
#furniture, #homedesign, #interiordesigner, #homesweethome, #dogfriendly, #catfriendly, #midcenturymodern, #colonial, #victorian,
#exteriordesign, #construction, #garden, #gardening, #designinspo, #townhouse, #condo, #starterhome, #pool, #realestateagent,
#designinspiration, #plumbingtips, #cleaninghacks, #plumber, #homecare, #homeforrent, #apartmentforrent, #milliondollarlisting, #curbappeal,
#homeimprovement, #airconditioning, #maintenance, #lawncare #renovated, #[your city]homeforsale, #[your city]openhouse
EDUCATION INDUSTRY ANY INDUSTRY
#school, #college, #university, #inspiration, #learning, #motivation, #smallbusiness, #shopsmall, #supportsmallbusiness, #handmade,
#teacherlife, #teachertuesday, #studentlife, #success, #knowledge, #learn, #shoplocal, #supportlocal, #smallbusinessowner, #familyowned,
#lifegoals, #teacher, #study, #student, #teachergoals, #virtuallearning, #blackownedbusiness, #blackowned, #womanownedbusiness,
#onlinelearning, #distancelearning, #highered, #collegelife, #admissions, #supportsmallbusinesses, #smallbiz, #smallbizlife
#alumni, #schoolspirit, #studentspotlight, #[your university], #[your
university]life, #go[your school mascot]
January
THIS MONTH’S MARKETING MUST
Start your year off right by getting found on search engines with search
advertising. Search ads show up at the top of Google and Bing for relevant
queries to drive traffic and customers to your website.
QUICK TIPS
Run local PPC ads to capture searchers looking for your products or
services in your area.
Use the right PPC keywords to build your strategy.
Test running search ads for promotions, specific products or services, and
your business name to see what drives the best results.
MARKETING AND PROMOTION IDEAS
Run a 23% off sale to celebrate the year 2023.
86
%
Make New Year’s resolutions for your business, and if applicable, share of searchers say PPC ads
them with your customers on social media or through email marketing.
make it easier for them to
Host or attend a blood drive as a company–January is National Blood Drive find what they’re looking for.
month. Source: Clutch
January #happynewyear, #resolutions, #newyearsresolution,
#healthyhabits, #ihaveadream, #winter, #giveblood
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
EMAIL SUBJECT LINES
1 2 3 4 5 6 7
• 3,2,1…Savings Unlocked!
New Year's Day National National Take
Trivia Day Down the
• Don’t Let These January Deals Freeze
Christmas Tree Over!
Day • New Year, New January Looks to Keep
You Cozy
8 9 10 11 12 13 14 • Our Top Tips for a Tiptop Year
Law Enforcement Golden Globes International Make Your Dream
Appreciation Thank-You Day Come True Day SOCIAL CALENDAR IDEAS
Day
Jan 4: National Trivia Day
Invite your audience to a National Trivia
Day event and go live on Facebook
15 16 17 18 19 20 21
or Instagram to ask people some fun
Martin Luther Get To Know Your National Coffee International trivia questions. Winner gets a prize!
King, Jr. Day Customers Day Break Day Sweatpants Day #nationaltriviaday
& National
Popcorn Day Jan 16: Martin Luther King Jr. Day
Celebrate this day by sharing your favorite
22 23 24 25 26 27 28 Martin Luther King Jr. quote and asking
your audience to share theirs. #MLKDay
Chinese New Year National Data Privacy Day
Compliment Day Jan 19: Get to Know Your
Customers Day
What are your customers really like and
what do they like? Ask them! Engage with
29 30 31 the people who love your business best.
National Hot #gettoknowyourcustomersday
Chocolate Day
2023 Marketing Calendar 10February
THIS MONTH’S MARKETING MUST
Another way to get found on Google and other top search engines? SEO! SEO
helps you rank on Google and get more traffic to your website, which can give
your business a real boost.
QUICK TIPS
Make sure your website content contains relevant keywords to increase your
chances of showing up on search engines.
Test the links on your site to make sure they don’t contain 404 errors.
Read through your site content to make sure it’s clear what your business
does.
MARKETING AND PROMOTION IDEAS
Send your customers your Valentine’s Day promotion over email so they get
93
a little love in their inbox.
To celebrate Black History Month, share your favorite quotes from Black
leaders or historical figures on social media and ask your audience to share
% of online experiences
begin on a search engine.
Source: Search Engine Journal
theirs.
February is also Heart Disease Awareness month, so share resources on
your social sites to educate your audience.February #valentinesday, #blackhistorymonth, #hearthealth, #groundhogday, #loveyourpetday
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
EMAIL SUBJECT LINES
1 2 3 4
• Freeze! February Offers Incoming
World Read Groundhog Day National
• [Name], Larry, February finds to buy
Aloud Day Wear Red Day
ASAP!
• Super Savings for the Super Bowl
• Deals as Sweet as Your Sweetheart
5 6 7 8 9 10 11
• 4 Tips to Make the Most Out of This
Grammy Awards Propose Day National Short Month
Pizza Day
SOCIAL CALENDAR IDEAS
Feb 12: Super Bowl Sunday
12 13 14 15 16 17 18 Share your and your team member’s
Super Bowl Sunday plans and ask your
Super Bowl Galentine’s Day Valentine’s Day Random Acts of audience to share theirs. The day after the
Sunday Kindness Day Super Bowl, ask your audience what their
favorite commercial was. #superbowl2023
Feb 14: Valentine’s Day
19 20 21 22 23 24 25 Socialize your Valentine’s Day specials or
promotions on your social sites. Target
President’s Day Mardi Gras Ash Wednesday International
those last-minute shoppers with a special
& National Love & National Stand Up to
Your Pets Day Margarita Day Bullying Day gift basket giveaway. #valentinesday
Feb 20: Love Your Pets Day
26 27 28 Who can resist a picture of some cute
pets?! Share pictures of your pets and ask
Floral Design your audience to share theirs and tag your
Day business. #loveyourpetsday
2023 Marketing Calendar 12March
THIS MONTH’S MARKETING MUST
Your website is the hub for your business and the foundation for all your other
digital marketing strategies. Don’t have one yet? Now’s the time to invest!
QUICK TIPS
Make sure your website is responsive–meaning it looks great on desktop,
mobile, and tablets.
Check that your contact information is prominently displayed on your
homepage and most other pages on your site.
Test a few links and your form fill to make sure customers can easily contact
you if they try.
MARKETING AND PROMOTION IDEAS
Run a St. Patrick Day special–17% off services or products.
86
%
March is Women’s History Month, so share inspirational quotes from of consumers won’t buy
inspirational women on your social media pages.
from a company with a
Celebrate your employees this month by giving them a special incentive poorly designed website.
or a paid day off–your employees are the backbone of your business! Source: IronMonkMarch #employeeappreciationday, #internationalwomensday, #stpatricksday, #piday, #marchmadness
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
EMAIL SUBJECT LINES
1 2 3 4
• Shop Smart this March. Shop Local.
Zero Employee • March Madness specials just for you,
Discrimination Appreciation Day
[Name]!
Day & World
Wildlife Day • [Name], spring services are right around
the corner…
5 6 7 8 9 10 11 • What You Need to Read this March
National National International Harriet World • 3 Ways to Prep for Spring
Dentist’s Day Cereal Day Women’s Day Tubman Day Plumbing Day
SOCIAL CALENDAR IDEAS
Mar 4: Employee Appreciation Day
12 13 14 15 16 17 18 Shout out your employees on your social
media pages with a picture or video
Daylight Savings Pi Day Saint Patrick’s highlighting each one and sharing why
& Academy Day they’re special. #employeeappreciation
Awards
Mar 14: Pi Day
Share pictures of you and your team
19 20 21 22 23 24 25 enjoying some pie to celebrate Pi Day.
Start of Spring National Single If you don’t offer pie, make sure to tag
Ramadan Begins National National your local bakery in your post to support
(Spring Equinox) Parent Day
Puppy Day Cocktail Day
& International another local business! #piday
Happiness Day
Mar 20: International Happiness Day
26 27 28 29 30 31 Ask your audience to share what makes
them happy–it can be a picture, a post, or
National National a video. You can even turn it into a contest
Vietnam War Doctors’ Day and choose one winner to make extra
Veterans Day happy! #internationaldayofhappiness
2023 Marketing Calendar 14April
THIS MONTH’S MARKETING MUST
Do you have a way to answer questions, capture leads, and give helpful
information right on your website? Live chat gives you a way to do all that
and more.
QUICK TIPS
Add live chat to your website.
If you already have live chat—or after you start using it on your site—see if
there are any common questions you’re receiving and consider creating an
FAQ page on your site to address them.
Streamline a way to follow up with leads you’re receiving from live chat.
MARKETING AND PROMOTION IDEAS
With many schools on Spring Break this month, consider a Spring Break
40
sale or promotion.
Run a Tax Day sale to entice shoppers to spend their refunds with you–or
to help those who just paid their taxes save.
% More than 40% of
customers expect live
chat on your website.
Spring clean your web presence by doing a quick search for your brand Source: Forrester
name and taking note of what shows up–does everything look good?April #aprilfools, #spring, #easter, #taxday, #nationalvolunteermonth, #earthday, #autismawareness
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
EMAIL SUBJECT LINES
1
• You’re Invited! RSVP to Our Spring Event
April Fool’s • Peep these deals, [Name]
Day
• [Name], it’s raining deals! Come in for a
treat
• April Fools’ Deals That Aren’t Even Funny
2 3 4 5 6 7 8
• Our Ultimate Spring Cleaning Checklist
Palm Sunday Passover Begins Good Friday
& World Autism & National
Awareness Day Beer Day
SOCIAL CALENDAR IDEAS
April 1: April Fool’s Day
If your business is into pranks, post the
9 10 11 12 13 14 15 aftermath on your social sites. Ask your
audience the best prank they’ve pulled–
Easter Sunday National National Passover Ends or had pulled on them. #aprilfools
Siblings Day Pet Day & National
Scrabble Day April 11: National Pet Day
Who doesn’t love an excuse to post pet
pics? Share your business’s pets, repost
16 17 18 19 20 21 22 your pet pictures from other social
accounts, or ask your followers to send in
Tax Day National High Ramadan Ends Earth Day
Five Day pictures of their pets for people to admire.
#nationalpetday
April 22: Earth Day
Celebrate Earth Day by sharing ideas for
23 24 25 26 27 28 29
National sustainability, pictures of you and your
Picnic Day team volunteering with a local clean-
National National Tell Arbor Day Independent
30 Mani-Pedi Day A Story Day & Pay it Bookstore Day up, or how your business contributes to
Forward Day restoring our earth year-round. #earthday
Healthy Kids Day
2023 Marketing Calendar 16May
THIS MONTH’S MARKETING MUST
Are you using your business’s social media sites to their fullest potential?
Your social media sites give you a place to directly engage with your target
audience and brand fans–so they shouldn’t be ignored!
QUICK TIPS
Take a minute to refresh your social media pages with new images, a high-
res logo, and correct business information.
Try out different types of social posts to see which perform best for your
audience do they like pictures or videos better than content?
Create a posting schedule so you’re regularly posting on your social media
platforms.
MARKETING AND PROMOTION IDEAS
60
Take some time to make sure all you’ve responded to all your business’s
reviews so far this year.
If you’re near a college, offer a special student discount before school gets
% of Instagram users say they
discover new businesses on
out for the semester. the platform.
Source: Facebook
Launch a customer loyalty program if you don’t already have one to reward
your customers and keep them coming back.May #cincodemayo, #mothersday, #memorialday, #vacation, #teacherappreciation,
#smallbusinessweek, #jewishamericanheritagemonth
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
EMAIL SUBJECT LINES
1 2 3 4 5 6
• Warmer Weather = Even Hotter Deals
May Day National Star Wars Day Cinco de Mayo
• MAYbe you should open this…
Teacher
Appreciation • [Name], Major May Savings Across All
Day Services!
• Calling all moms! Special savings inside…
7 8 9 10 11 12 13
• Sneak Peek: What’s Coming Up for
National National Small International National Small Summer
Small Business Business Day Nurses Day Business Week
Week Begins Ends
SOCIAL CALENDAR IDEAS
May 5: Cinco de Mayo
14 15 16 17 18 19 20 If you’re celebrating, share your
pictures on social media. Restaurants
Mother’s Day World Baking Day Bike to National Armed can share Cinco de Mayo party recipes.
Work Day Forces Day #cincodemayo
& World Bee Day
May 14: Mother’s Day
Shout out to all the moms on social
21 22 23 24 25 26 27 media – share a special message, and
include a picture with you and your mom,
Scavenger Hunt National Wine
or you and your kids if you’re a mom!
Day Day
#mothersday
May 29: Memorial Day
28 29 30 31 Use quotes, images, and other posts to
show your support for those who have lost
National Memorial Day National their lives for our country. #memorialday
Burger Day Smile Day
2023 Marketing Calendar 18June
THIS MONTH’S MARKETING MUST
After giving your social media sites a little love last month, let’s take it a step
further! Facebook advertising can help you reach a new audience on both
Facebook and Instagram–two places you can’t afford to be missing out on.
QUICK TIPS
Try running a Facebook ad campaign using lookalike audience targeting,
targeting
which allows you to target users with traits similar to your existing
customers.
A/B test an ad with different ad creative or a varied call-to-action to see
what performs best with your audience.
Take your social ads a step further by reaching a new audience with
Snapchat advertising.
MARKETING AND PROMOTION IDEAS
11
We’re halfway through the year–are you on track to hit your business The average Facebook user
and marketing goals?
goals Review the goals you set and adjust as needed. clicks on 11 ads per month.
Run a summer sale or promotion to get more people to try out your business. Source: HootSuite
Consider testing out a new marketing strategy in the last half of the
year–research some options or talk to your marketing partner for ideas.June #nationaldonutday, #fathersday, #dadjoke, #selfieday, #schoolsout, #summer, #pridemonth
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
EMAIL SUBJECT LINES
1 2 3
• Sunshine & Feeling Fine: Our Summer
Global Day National Health Tips
of Parents Donut Day
• Summer Sips & Dips at [Business Name]
• Beachy-keen products you’ll love
• R.Yes.V.P. Celebrate LGBTQ+ Pride
4 5 6 7 8 9 10 Month With Us
National
Cheese Day World Environment Higher Education National
& National Day Day Best Friends Day SOCIAL CALENDAR IDEAS
Cancer Survivors
Jun 5: World Environment Day
Day
Make a fun event out of this social media
11 12 13 14 15 16 17 holiday! Invite customers to help pick up
trash in a nearby park or neighborhood.
Be sure to post plenty of pictures later
International Loving Day Flag Day
to show how your business gave back.
Children’s Day
#worldenvironmentday
Jun 19: Father’s Day
18 19 20 21 22 23 24 Now, it’s time to highlight all the dads
out there! Share a picture of you and
Father’s Day Juneteenth Start of Summer National HVAC Take Your your dad or you and your kids if you’re a
(Summer Solstice) Tech Day Dog To Work Day dad and ask your audience to share how
& National they’re celebrating. Or keep it casual and
Selfie Day share your favorite dad joke. #fathersday
#dadjoke
25 26 27 28 29 30
Jun 21: National Selfie Day
National Social Media Day This is an easy one: Share your best selfie
Sunglasses Day
and ask your employees to share their
selfies! #selfieday
2023 Marketing Calendar 20July
THIS MONTH’S MARKETING MUST
Did you know there’s a way to keep your business in front of people until they
decide to convert into customers? With retargeting, once someone leaves your
website, they’re targeted with ads for your business on sites across the web.
QUICK TIPS
Retarget web visitors on social media with Facebook retargeting.
Use retargeting ads to entice users back to your site with a special offer.
Test out different ad creative and optimize based on what’s working to drive
the most visitors back to your site.
MARKETING AND PROMOTION IDEAS
Run a special Fourth of July sale or promotion to get more people to visit
your business this month.
70
Closed on the Fourth of July or have adjusted hours? Make sure to update
your hours on your website, your social media sites, and your local listings!
July is National Grilling Month–share your favorite recipes, grill safety tips,
% People who see retargeted
ads are 70% more likely to
convert on your website.
or the best grilling tools (and where to get them–locally!). Source: InvespJuly #nationalgrillingmonth, #july4th, #nationaljunkfoodday, #summervacation, #summervibes, #bbqtime
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
EMAIL SUBJECT LINES
1
• What We’re Grilling Up This July
• Suns Out, Sales Out Shop Now!
• [Name], our July sale is making a splash
• Red, White, & NEW! Shop 4th of July
Deals Now
2 3 4 5 6 7 8
• Our favorite summer trends and tips you
World UFO Day Independence Day International World need to know
Kissing Day Chocolate Day
SOCIAL CALENDAR IDEAS
July 4: Independence Day
9 10 11 12 13 14 15 Share a simple Happy July 4th post with
a nice graphic–or share pictures of how
National Piña 7-Eleven Day National French National Give you’re celebrating and ask your audience
Colada Day Fry Day Something Away to share theirs! #july4th
Day
July 15: National Give Something Away Day
This is the perfect day for a Facebook
16 17 18 19 20 21 22 or Instagram giveaway! Run a
National World social media contest and choose a
Ice Cream Day Emoji Day National National Junk Food winner to give something away to.
Hot Dog Day Day
#givesomethingawayday
July 21: National Junk Food Day
23 24 25 26 27 28 29 Use the Poll feature on Facebook and
International Twitter to ask your audience their favorite
Self Care Day Disability fast-food chain–or their favorite junk food
30 31 Independence item! #nationaljunkfoodday
International Day
Day of Friendship
2023 Marketing Calendar 22August
THIS MONTH’S MARKETING MUST
Do you have a way to track and manage your leads? Implementing a lead
management system can increase lead conversions, help you know which channels
are driving the best results, and put you in control of your business growth.
QUICK TIPS
Find a lead management system that centralizes your leads into one inbox
for easier follow up.
Some leads may not be ready to convert right away. Try lead nurturing with
email marketing to stay top-of-mind until they’re ready to purchase.
Regularly check your lead tracking to identify the top marketing channels
driving leads for your business.
MARKETING AND PROMOTION IDEAS
It’s back-to-school season! Run a back-to-school promotion to reach
53
%
students and their parents. of marketers spend over
It’s not too early to start thinking about your holiday marketing plan– half their budgets on lead
outline your specials and promotions now and let your marketing partner generation.
know what you’re planning. Source: BrightTALKAugust #backtoschool, #bookloversday, #lazyday, #familyfun, #blackbusinessmonth
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
EMAIL SUBJECT LINES
1 2 3 4 5
• TTYL Summer Hello August Sales!
Minority Donor National Chocolate
Awareness Day Chip Cookie Day • [Name], Celebrate Black Business Month
with Us!
• The only back-to-school shopping list
you need
6 7 8 9 10 11 12
SOCIAL CALENDAR IDEAS
National Sister Day Purple Heart Day Book National
Lovers Day Lazy Day
Aug 4: National Chocolate Chip Cookie Day
Share your favorite chocolate chip
cookie recipe–or your favorite place
to buy them in your area and ask your
13 14 15 16 17 18 19 customers to share theirs! Make sure
International to share a picture to your social sites.
Left-Handers National National National World #nationalchocolatechipcookieday
Day Relaxation Day Tell A Joke Day Nonprofit Day Humanitarian Day
& World
Photography Day Aug 15: National Relaxation Day
Share your favorite tips for relaxing, a
20 21 22 23 24 25 26 relaxation playlist, or a local business–like
a spa–that helps you unwind. Spas: this is
Senior National Tooth National Waffle Women’s
a great day for you to share testimonials
National
Radio Day Citizens Day Fairy Day Day Equality Day from customers who you’ve helped relax
or just an overview of what you offer.
#nationalrelaxationday
27 28 29 30 31 Aug 17: National Nonprofit Day
Get out and volunteer at a local nonprofit
World Rock Paper National Grief and share pictures to your social sites. If
Scissors Day Awareness Day
you can’t make it out to volunteer, share
a round-up of your favorite non-profits.
#nationalnonprofitday
2023 Marketing Calendar 24September
THIS MONTH’S MARKETING MUST
How do your listings look online? Your local listings are an important part of
your online presence because they show up in local searches, house reviews,
and can increase your visibility on search engines.
QUICK TIPS
Make sure your business is listed on the top local listings sites.
sites
Do a quick search for your business name and check that the listings that
show up have the correct information about your business.
Keep your business name, address, and phone number consistent across all
your listings. Consistency is an important ranking factor!
MARKETING AND PROMOTION IDEAS
Take a minute to plan out or confirm your Q4 marketing goals so you’re
prepared to end the year in a strong position.
68
% of people would stop working
Check in to see how customers feel about your business by sending out a
with a local business if they
survey asking for feedback.
feedback
found incorrect info in their
September is a busy month for moving – re-introduce your business to local listings.
locals and reach new community members by sending out a direct mail Source: BrightLocal
campaign with a special promotion.September #laborday, #firstdayoffall, #fall, #fallfashion, #autumndecor,
#leaves, #laborday, #hispanicheritagemonth, #roshhashanah
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
EMAIL SUBJECT LINES
1 2
• It’s officially shop and save September
National Food
• [Name], rake in these fall savings
Bank Day
• Our Top 5 September Survival Tips
• [Name], you need this for fall!
3 4 5 6 7 8 9 • Sweet September Shindigs to Attend
Labor Day International SOCIAL CALENDAR IDEAS
Literacy Day
Sept 4: Labor Day
Wish your social media audience a Happy
Labor Day with a nice visual or share
10 11 12 13 14 15 16 a round-up of local Labor Day events.
#laborday
Grandparents Patriot Day National Video Rosh Hashana National
Day Games Day Begins Guacamole Day Sept 23: First Day of Fall
& Suicide & Online & Oktoberfest Share your favorite fall pastimes, any fall
Prevention Day Learning Day Starts events you have coming up, or recipes for
your most-loved fall treats. #firstdayoffall
17 18 19 20 21 22 23
Rosh Hashana Sept 25: National One Hit Wonder Day
Ends, International First Day of Fall Share a YouTube video of your favorite
Constitution Day, Day of Peace (Autumnal one hit wonder and ask your audience
& Citizenship Day Equinox)
to share theirs—Or make a TikTok
to your favorite one hit wonder!
24 25 26 27 28 29 30 #nationalonehitwonderday
Yom Kippur Yom Kippur Ends National National Coffee International
Begins & National One Women’s Health Day Podcast Day
Hit Wonder Day & Fitness Day
2023 Marketing Calendar 26October
THIS MONTH’S MARKETING MUST
Video killed the radio star, and it’s still on the rise. Video is a powerful
marketing tool to help you connect with customers, share what your business
is all about, and show–instead of tell–why people should do business with you.
QUICK TIPS
Make a quick video from your cell phone walking through your location or
introducing yourself and share it on social media.
Try going live on Facebook or Instagram to build engagement with your
audience.
Test YouTube Ads to further engage and reach your audience.
MARKETING AND PROMOTION IDEAS
Holiday shopping starts this month (we know, it seems early!)--make sure
your holiday marketing is locked and loaded and maybe even running
72
%
already. of customers would rather
Do a quick search for your competitors–are they doing anything in their learn about a product or service
marketing you should try? Are they offering something you’re not? Think through a video than text.
Source: HubSpot
about how you can stand out from them either through positioning
your business, ramping up your marketing, or changing up your product
offerings.October #worldmentalhealthday, #trickortreat, #halloween, #spooky, #pumpkins,
#breastcancerawarenessmonth, #womenssmallbusinessmonth, #lgbthistorymonth
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
EMAIL SUBJECT LINES
1 2 3 4 5 6 7
• Temps are cooling down our inventory
World Mean Girls Day National World World is heating up
Vegetarian Day & Oktoberfest Taco Day Teachers’ Day Smile Day
Ends • Pumpkin Spice & Everything Nice!
• [Name], try our new autumn harvest
specials
8 9 10 11 12 13 14 • A Treat from Us, No Tricks
• Devilish Deals: Halloween Weekend Only
Columbus Day World Mental National National
& Indigenous Health Day Coming Out Day Dessert Day
Peoples’ Day SOCIAL CALENDAR IDEAS
Oct 5: World Teachers’ Day
15 16 17 18 19 20 21 Create a special offer or discount for
teachers and promote it across your
World Food Day National “Back to the social sites. Ask your followers to tag their
& Bosses Day Pasta Day Future” Day favorite teachers in the comments to
spread the world! #worldteachersday
Oct 10: World Mental Health Day
22 23 24 25 26 27 28 Share social posts from reputable mental
health resources to your social media
International National National
Stuttering pages to raise awareness for this cause.
Pumpkin Day Chocolate Day
Awareness Day #worldmentalhealthday
Oct 31: Halloween
29 30 31 Run a Halloween throwback contest.
Ask your followers to share pictures of
National Cat Halloween their favorite Halloween costumes from
Day when they were kids. Choose a winner
for a special Halloween-themed prize at
random! #halloween
2023 Marketing Calendar 28November
THIS MONTH’S MARKETING MUST
Who’s got mail? With email marketing, the answer is your customers! Email
marketing can help you engage existing customers and reach new potential
customers right in their inbox.
QUICK TIPS
Use targeted email marketing to segment your audience and personalize
your email messages to increase open rates.
Make sure your subject line is catchy, straightforward, and enticing.
Keep your email marketing messages short and sweet–leading with a deal
or promotion never hurts!
MARKETING AND PROMOTION IDEAS
Do you have any seasonal products or services? Make sure to show them off
this month.
73
%
Add your business to the Shop Small map and make a plan to participate in
of millennials prefer
Small Business Saturday this month. communications from
businesses to come via email.
Check in with your employees to confirm when or if anyone is planning to Source: HubSpot
take off for the upcoming holidays so your scheduling is streamlined.November #smallbizsat, #thanksgiving, #happythanksgiving, #thankful,
#blackfriday, #nativeamericanheritagemonth
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
EMAIL SUBJECT LINES
1 2 3 4
• November deals to be thankful for
National Love Your Lawyer • [Name], gobble up our special offer
Author’s Day Day
& National Stress • What to Buy on Black Friday (It’s Not
Awareness Day What You Think)
• [Name], shop small with us
5 6 7 8 9 10 11
• 10 things to do before 2023 is over
Daylight Election Day Veterans Day
Savings Time & National SOCIAL CALENDAR IDEAS
Ends Singles Day
Nov 11: Veterans Day
Promote any discounts you offer active
12 13 14 15 16 17 18 military or veterans. Or share a simple
International Day post thanking veterans for their service.
World World for Tolerance National #veteransday
Kindness Day Diabetes Day & National Take A Hike
Fast Food Day Day Nov 23: Thanksgiving
Share what you’re thankful for when
it comes to your customers and
19 20 21 22 23 24 25 your employees. Make sure to share
Universal National
Children’s Day any pictures of employee or team
International Entrepreneurs National Thanksgiving Day Black Friday Small Business
& Transgender Day celebrations! #happythanksgiving
Men’s Day Jukebox Day & National Saturday
Day of & World Jukebox Day
Remembrance Television Day Nov 25: Small Business Saturday
Promote your participation in Small
26 27 28 29 30 Business Saturday on social! Share any
sales, special deals, or events you’re
Cyber Monday Giving Tuesday holding, and spotlight other local
businesses in your area. #smallbizsat
2023 Marketing Calendar 30December
THIS MONTH’S MARKETING MUST
Close out the year strong with a positive online reputation. People trust online
reviews as much as they trust personal recommendations from friends, so it’s
important that they’re seeing only the best about your business online.
QUICK TIPS
Do a search for your business name on Google and regularly monitor the
review sites that show up.
Respond to all your reviews—negative and positive. Get our top tips for
responding to reviews here.
here
Ask for reviews from happy customers and train your team to do the same.
MARKETING AND PROMOTION IDEAS
Create a holiday gift guide for your customers with your products and
services as well as related products and services from local businesses.
93
%
Take a minute to update your holiday hours on your listings, website, and of people say they
your social media sites. This will go a long way for customers! are influenced by
Finalize your marketing plan for 2024–what’s worked well this year? What do online reviews.
you want to accomplish next year? Source: The DrumDecember #tistheseason, #happyhanukkah, #christmas, #newyearseve, #holidays,
#holidaygiftideas, #holidaygiftguide, #winterishere, #kwanzaa
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
EMAIL SUBJECT LINES
1 2
• Warm recipes from our family to yours
World AIDS Day & • [Name], What to Avoid This Winter
Rosa Parks Day
• It’s snowing savings!
• Sleigh Your Christmas With These Ideas
3 4 5 6 7 8 9 • Cheers to You, [Name]! Get a New Year’s
Deal
Hanukkah
International Day National International Begins
for People with Cookie Day Volunteer Day
Disabilities
& Pearl Harbor SOCIAL CALENDAR IDEAS
Remembrance
Day Dec 1: Rosa Parks Day
Honor civil rights hero Rosa Parks by
10 11 12 13 14 15 16 sharing a quote from her on your social
sites. Or share an article that talks
Human Rights Gingerbread National Free Shipping Hanukkah about the history behind this important
Day House Day Cocoa Day Day Ends observance. #rosaparksday
& Ugly Sweater
Day Dec 12: Gingerbread House Day
Hold a gingerbread decorating contest
17 18 19 20 21 22 23 at your business for kids (and adults!).
Share pictures of the fun on social media.
Wright First Day
Brothers Day of Winter #gingerbreadhouseday
(Winter Solstice)
Dec 31: New Year’s Eve
Share your New Year’s resolutions with
24 25 26 27 28 29 30 your social media audience and ask them
to share theirs! #nye2023
Christmas Eve
Christmas Day Kwanzaa Begins Call a Friend Day
& Boxing Day
31
New Year’s Eve
2023 Marketing Calendar 32Reach your full
potential in 2023!
We know that planning your year’s marketing can be
daunting, but we’re here to help. Our marketing growth
platform can help you find, convert, and keep more customers
so you can reach your full potential—this year and beyond.
Let’s talk
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@LOCALiQ
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