2021 Business and Management 2021 Undergraduate Course Guide
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2021 Business and Management 2021 Undergraduate Course Guide
Welcome to Business and Management at the University of Hull
Business and Management
Business and There are two different ways to approach a business
management degree at Hull.
Management If you already know that you want to
If you want to keep it general and are
at the University of Hull not quite sure about specialising yet,
choose BA Business Management – our
common first year lets you try different
specialise in a particular area of
business management (such as
accounting or marketing), then you
subjects. can apply for that degree directly.
All of our Business Management degrees offer real
world experience, with our Authentic Business
BA Business Management
Learning approach which means from day one, you’ll
get to test your skills out through live business projects,
placements, internships, and more. As well as the Once you’ve tried different subjects, in your second year you can choose to
keep it general, or study more specialist modules and switch to another
different options to study abroad that will give you degree from the options below.
valuable skills and experiences that employers actively
look for. It’s our way of putting you – and your career – at BA Business Management
the heart of what we do. Combine with Specialise in
A number of these programmes start with a common first year to equip you with BA Business Management and BA Business Management with
a broad base of business knowledge, which also allows you to switch degrees in Accounting Entrepreneurship
your second year once you’ve got a feel for the direction you want to take. Options BA Business Management and BA Business Management with
include entrepreneurship, HRM, sustainability, marketing, supply chain management Financial Management Human Resource Management
and international business. BA Business Management and BA Business Management with
Marketing Sustainability
All Hull University Business School degrees have international accreditation from
AACSB, which is held by fewer than 5% of business programmes worldwide. BA Business Management and BA International Business
Supply Chain Management
We’ll prepare you for the challenge of staying up to date in the unpredictable, dynamic
business world. And we’ll guide your development into a confident, competitive
business professional who can take on diverse roles in any organisation or sector.
World Explorer
You also have many opportunities to study abroad – for a year, a semester, or
over your summer break – at one of our highly ranked partner institutions.
Your possible destination could range from Hong Kong to California and from
Stockholm to Paris. These are all credit bearing – so the marks you gain while
abroad will count towards your degree.
4 | HULL.AC.UK UNDERGRADUATE COURSE GUIDE 2021 | 5
Business and Management
Courses Careers
What we offer ... Our graduates from this subject area have gone on to
successful careers at a variety of businesses such as
Typical Example
Course offer A levels
UCAS
code FY Handelsbanken, Morrisons, Next and Rolls-Royce.
BA Business Management 112 BBC N100 NN1G § N121 N101 Graduate careers
BA Business Management with
112 BBC N124 NN1G §
N127 N126
• Business development executive
Entrepreneurship • e-Commerce manager
BA Business Management with • Management consultant
112 BBC N600 NN1G § N602 N601
Human Resources Management • Product manager
BA Business Management with • Project manager
112 BBC N210 NN1G § N212 N211
Sustainability • Training and development manager
BA Business Management and • Corporate responsibility manager
112 BBC NN14 NN1G § NNC4 NND4
Accounting
BA Business Management and
Career advice and support
112 BBC NN13 NN1G § NNC3 NND3
Financial Management Our careers team will help you learn how to apply for positions, prep for interviews
BA Business Management and and impress potential employers. We also run networking events on campus, which
112 BBC NN15 NN1G § NNC5 NN1M often lead to internships and job offers.
Marketing
BA Business Management and Supply You’ll benefit from our Centre for Professional Success, too. They’ll support you in
112 BBC NJ19 NN1G § NJC9 NJD9
Chain Management
sourcing relevant placements, employer projects and e-mentoring. You’ll also get
BA International Business 112 BBC N120 NN1G § N123 N125 free online access to our alumni community, webinars and online journals.
LLB Law with Business Management 120 BBB M1N1 M102 § M1N2
§ Entry requirements are different for the foundation year and top up; please contact our Admissions Service
for guidance.
On successful completion (pass) of the BA Business Management foundation year (course NN1G), you can
either continue with that degree or join Year 1 of any other undergraduate degree in the Business School,
subject to meeting any GCSE requirements for that degree. Points can be from any qualification on the UCAS
tariff, but must include at least 80 points from two or more A levels, or a combination of appropriate Level 3
qualifications.
Your points can be from any qualification on the UCAS tariff, but at least 80 points should be from two or more
A levels, or a combination of appropriate Level 3 qualifications.
For more information, please visit www.hull.ac.uk/ugbusiness
We’re always looking to improve our courses. Which means we do review our modules from time to time,
to make sure they’re of a high standard and are relevant to you and to your potential future employers.
The information in this guide is correct at the time of going to print, but some of the modules could change
before 2021. Please contact our admissions team if you do have any questions or for further information on
admissions@hull.ac.uk.
6 | HULL.AC.UK UNDERGRADUATE COURSE GUIDE 2021 | 7
What extra course options do you offer?
Course structure We offer three extra options: foundation year, industrial placement and study abroad.
Look out for these icons on our course pages – and here’s what they mean.
How are degrees taught? Foundation year
Most of our undergraduate courses are made up of study units called modules. If you don’t quite meet our entry requirements, you can apply to do an
You’ll be assessed after each module, and the average of all your module extra year of study before starting your course. This foundation year
assessments for the year is your overall result for that year. boosts your subject knowledge and helps you gain new academic skills,
as well as preparing you to start your full degree.
Can I pick and choose modules?
We look for applicants who can demonstrate an experience of a related
Yes, to an extent. Some modules are compulsory, so you have to take them.
subject and an aptitude for academic work – which we establish by
Within that compulsory group are some ‘core’ modules, too. They’re essential to the asking you to submit an essay and/or come to an interview as part of
course (to make sure our degrees qualify for relevant accreditation, for example), so your application.
they’ll never change and you have to pass them.
Fees for our foundation year are exactly the same as undergraduate
That said, some of our modules are optional – so you can pick what you study to suit years – and you can apply for student finance as with a full degree.
your interests and career goals.
Industrial placement
How many modules will I take?
This means you’ll spend either a full year, one semester or one module
Usually, you’ll take six modules a year: three from the start of term to Christmas, and
working in industry or on a structured work placement. This usually
three more between January and the summer. Later in your course, some modules –
comes between Year 2 and your final year.
like larger-scale projects or a dissertation – might count as two modules and run for
the full year.
Study abroad
Many of our courses include a year abroad in Year 3. If your course isn’t
one of them, you can still apply to spend a trimester, semester or a single
module overseas.
You can also opt to study abroad over the summer or as an exchange
student.
8 | HULL.AC.UK UNDERGRADUATE COURSE GUIDE 2021 | 9
Business and Management
BA Business Management World Economy
You’ll study the changing world
economy, developing insights into
The Organisational and Environmental
Context of HRM
Develop an understanding of how
issues related to international trade, organisational and environmental
Typical offer 112 Year 1 modules international finance, regional groupings context informs human resource
and climate change. management in terms of its design,
Compulsory organisation, leadership, ethics and
Example A levels BBC Personal and Professional Skills for Year 2 modules practice.
Contemporary Organisations
UCAS code N100 Learn about organisational behaviour Compulsory Learning and Development
and HRM concepts. Areas of focus Responsible Business in Society This module focuses on the practice and
NN1G include individual difference, personal On this module, you’ll explore concepts theory of learning and development
development, people management and like responsible business, corporate – illustrating how to evaluate both its
N121 leadership. social responsibility, business ethics and role and its influence on organisational
sustainable development. success.
N101 Business Environments
This module introduces you to the Organisational Management Understanding Entrepreneurship
environments – economic, political, Explore approaches to organisational You will interview real-life entrepreneurs
social, legal and cultural – that businesses management and learn to integrate and develop an understanding of the
Explore the critical areas of theory and practice. You’ll consider factors which contribute to successful
operate in and, in turn, help to shape.
business and management various practices and the assumptions entrepreneurship, how entrepreneurship
practice. You’ll be studying Accounting and Finance behind them. differs around the world, and how
You’ll cover topics such as financing governments encourage it.
at an accredited business decisions; cost behaviour; Optional
school on this highly flexible cost-volume-profit analysis; absorption Information Management and
Engaging with Entrepreneurial
Organisations
programme which prepares costing; variance analysis and Principles of Data Science
budgeting. Work with a local SME or innovative
future managers, leaders and Examine the role of data science in company to solve a business problem.
entrepreneurs to succeed in Marketing consulting and explore its management This could include introducing new
This module introduces you to core dimensions. Learn how to establish a products into markets, developing a
the business world. marketing theories and concepts better connection between data and growth plan, or undertaking a market
such as segmentation, targeting and business value. feasibility for a new product or service.
positioning, consumer behaviour and
Internet, e-Commerce and Emerging Sustainable Business and Innovation
marketing mix.
Technologies
Develop insights into the major trends,
Operations, Supply Chain and Business Discover the emerging digital
challenges and concepts relating to
Practices technologies that are affecting the
business sustainability and corporate
Explore how businesses develop their dynamics of e-commerce. You’ll learn
responsibility.
operations management and supply how to develop a website or mobile app
chain practices to increase their without any coding skills. Procurement and Supply Management
competitiveness. Learn how procurement ensures the
supply of materials that businesses need.
Concepts include managing business
relationships, planning operations and
problem solving.
10 | HULL.AC.UK UNDERGRADUATE COURSE GUIDE 2021 | 11
Business and Management
Supply Chain Information Passport Languages SMART: Problem-Solving for Complex Organisation in the Digital Economy
Management and Big Data Learn a new language or improve your Systems The internet and emerging digital
Discover the role of information existing language skills and intercultural Learn to evaluate complex problems – tech present business with all kinds
management and big data in supply competence. taking into account multiple dimensions of opportunities and challenges. Here
chains. Learn methods for big data, and stakeholder perspectives – to you can explore the new management
text mining and social media mining Final-year modules anticipate consequences and make mindsets needed to address them.
analysis. appropriate decisions.
Compulsory Cybersecurity and Organisational
Consumer and Business Buyer International Business Optional Resilience
Behaviour Focus on the core concepts and practical Discover core principles of
Employee Relations and Engagement
Build a deeper understanding of applications of cross-border business. cybersecurity from a management
Explore the strategies that employers
consumer behaviour and learn how to You’ll explore the controversies and perspective and develop insights into
use to manage their employees. You’ll
use this information to develop effective complexities surrounding international managing a company’s cybersecurity
study how potential commonalities and
marketing plans and communications. business issues. programme.
conflicts are understood and managed
Integrated Marketing Communications Business Strategies in the workplace. Sustainability Reporting and
and Branding Consider business strategy and Communication
Critical Concepts in HRM
Develop your critical understanding of strategic decisions in diverse contexts. Society now expects companies to
You’ll develop a critical appreciation of
the role that integrated marketing and You’ll learn to use strategic analysis to report on their impacts and how they’re
the core theories and assumptions in
communications plays in building and make choices that create stakeholder addressing them. Explore the questions
human resource management (HRM)
sustaining brand identity and equity. value and strategic advantage. of what companies should report on, as
policy and the pursuit of best practice in
well as why and how.
European Business Then choose one of the following three organisations.
This module enhances your modules: Supply Chain Sustainability and the
Assessing Entrepreneurial
understanding of the EU, both in terms Environment
Dissertation Opportunities
of internal policy and its commercial Explore sustainability practices in
Make your original contribution to You will come up with a start-up idea,
relations with the rest of the world, various manufacturing and service
research by designing, carrying out testing its attractiveness and potential.
including the US and emerging nations. organisations, covering issues like
and writing up a dissertation worth Your ideas will be assessed by a panel
responsible procurement and fair trade,
Research Methods 40 credits (across two modules) on a of entrepreneurs – with the best ones
humanitarian logistics and disaster relief.
Prepare and complete a small action topic of your choice, supported by your chosen to be turned into businesses as
research project. You’ll learn about supervisor. part of the ‘Creating the New Venture’ Global Logistics and Port Management
research methodology, ethical approval, module. On this module, you’ll learn about
data analysis and formulating research Research Project the structure of global supply chains,
Make your original contribution to Creating the New Venture
questions. international procurement and
research by designing, carrying out Leading on from ‘Assessing
transport, supply chain security, and the
Summer School and writing up a research project worth Entrepreneurial Opportunities’, you
complexity of decision making.
Broaden your horizons by studying at 20 credits (for one module) on a topic will develop the best business ideas,
one of our overseas partner institutions of your choice, supported by your building prototypes, running a trial, and Services Marketing
for up to three weeks over the summer. supervisor. ultimately present an investor pitch to a This module is concerned with
This module can count towards your panel of entrepreneurs. You will benefit customer experience and ensuring that
degree. from an entrepreneurial mentor while an organisation is service-centric, so it
building your start-up. can achieve higher outcomes such as
customer satisfaction and loyalty.
12 | HULL.AC.UK UNDERGRADUATE COURSE GUIDE 2021 | 13
Business and Management
Digital Marketing and Social Media
Social media and the internet have
transformed marketing. Working with
real businesses, you’ll develop insights
to help you use new concepts and tools
in the digital landscape.
Business Project Management
This module addresses project
management, covering a range of
concepts, tools, techniques and
approaches. You’ll explore factors
affecting project success and failure.
Managing Your Money – Personal
Financial Planning
Prepare for the financial challenges
and opportunities of life after uni. You’ll
cover topics including tax, student
loans, credit, debt, pensions, insurance,
savings and investments.
Comparative International Human
Resource Management
Consider complex workplace dynamics
and cross-cultural and multinational
factors. You’ll learn the strategies
and practice of human resource
management in international contexts.
Leadership and Change Management “I chose Hull because of the
Consider perspectives on organisational great reputation of the Business
change and analyse change School and the fantastic
management techniques, including how facilities that the University has,
to manage resistance as well as ethical such as the library. The course
issues, culture and diversity. has some of the best lecturers
and offers excellent support
Passport Languages
– with everything from gaining
Learn a new language or improve your
a placement or graduate work
existing language skills and intercultural
to providing general exam
competence.
support.”
Maria Goodley,
BA Management and Business
14 | HULL.AC.UK UNDERGRADUATE COURSE GUIDE 2021 | 15
Business and Management
BA Business Management World Economy
You’ll study the changing world
economy, developing insights into
Optional
Information Management and
with Entrepreneurship
Principles of Data Science
issues related to international trade,
Examine the role of data science in
international finance, regional
consulting and explore its management
groupings and climate change.
dimensions. Learn how to establish a
Typical offer 112 Year 1 modules better connection between data and
Year 2 modules
Compulsory business value.
Example A levels BBC Compulsory
Accounting and Finance European Business
You’ll cover topics such as financing Responsible Business in Society This module enhances your
UCAS code N124 decisions; cost behaviour; cost-volume- On this module, you’ll explore concepts understanding of the EU, both in terms
profit analysis; absorption costing; like responsible business, corporate of internal policy and its commercial
NN1G variance analysis and budgeting. social responsibility, business ethics and relations with the rest of the world,
sustainable development. including the US and emerging nations.
N127 Marketing
This module introduces you to core Organisational Management Internet, e-Commerce and Emerging
marketing theories and concepts Explore approaches to organisational Technologies
N126 management and learn to integrate
such as segmentation, targeting and Discover the emerging digital
positioning, consumer behaviour and theory and practice. You’ll consider technologies that are affecting the
marketing mix. various practices and the assumptions dynamics of e-commerce. You’ll learn
Launching and running a behind them. how to develop a website or mobile app
profitable business requires Personal and Professional Skills for without any coding skills.
Contemporary Organisations Understanding Entrepreneurship
high skill levels, expert You will interview real-life entrepreneurs
Learn about organisational behaviour The Organisational and Environmental
knowledge and smart and HRM concepts. Areas of focus and develop an understanding of Context of HRM
working methods. We can include individual difference, personal the factors which contribute to Develop an understanding of how
successful entrepreneurship, how
help you develop these. development, people management and organisational and environmental context
leadership. entrepreneurship differs around informs human resource management
And we can provide further the world, and how governments in terms of its design, organisation,
support to guide you toward Business Environments encourage it. leadership, ethics and practice.
success in business – either as This module introduces you to the
environments – economic, political, Engaging with Entrepreneurial Learning and Development
an individual or as a member social, legal and cultural – that Organisations This module focuses on the practice and
of a larger organisation. businesses operate in and, in turn, help Work with a local SME or innovative theory of learning and development
to shape. company to solve a business problem. – illustrating how to evaluate both its
This could include introducing new role and its influence on organisational
Operations, Supply Chain and Business products into markets, developing a success.
Practices growth plan, or undertaking a market
Explore how businesses develop their feasibility for a new product or service. Sustainable Business and Innovation
operations management and supply Develop insights into the major trends,
chain practices to increase their challenges and concepts relating to
competitiveness. business sustainability and corporate
responsibility.
16 | HULL.AC.UK UNDERGRADUATE COURSE GUIDE 2021 | 17
Business and Management
Procurement and Supply Management Final-year modules 40 credits (across two modules) on a Global Logistics and Port Management
Learn how procurement ensures the topic of your choice, supported by your On this module, you’ll learn about
supply of materials that businesses Compulsory supervisor. the structure of global supply chains,
need. Concepts include managing Assessing Entrepreneurial international procurement and
Opportunities Research Project
business relationships, planning transport, supply chain security, and the
You will come up with a start-up idea, Make your original contribution to
operations and problem solving. complexity of decision making.
testing its attractiveness and potential. research by designing, carrying out
Supply Chain Information Your ideas will be assessed by a panel and writing up a research project worth Services Marketing
Management and Big Data 20 credits (for one module) on a topic This module is concerned with
of entrepreneurs – with the best ones
Discover the role of information of your choice, supported by your customer experience and ensuring that
chosen to be turned into businesses as
management and big data in supply supervisor. an organisation is service-centric, so it
part of the ‘Creating the New Venture’
chains. Learn methods for big data, text can achieve higher outcomes such as
module. SMART: Problem-Solving for Complex
mining and social media mining analysis. customer satisfaction and loyalty.
Systems
Creating the New Venture
Consumer and Business Buyer Learn to evaluate complex problems – Business Project Management
Leading on from ‘Assessing
Behaviour taking into account multiple dimensions This module addresses project
Entrepreneurial Opportunities’, you
Build a deeper understanding of and stakeholder perspectives – to management, covering a range of
will develop the best business ideas,
consumer behaviour and learn how to anticipate consequences and make concepts, tools, techniques and
building prototypes, running a trial, and
use this information to develop effective appropriate decisions. approaches. You’ll explore factors
ultimately present an investor pitch to a
marketing plans and communications. affecting project success and failure.
panel of entrepreneurs. You will benefit Optional
Integrated Marketing Communications from an entrepreneurial mentor while Managing Your Money – Personal
Employee Relations and Engagement
and Branding building your start-up. Financial Planning
Explore the strategies that employers
Develop your critical understanding of Prepare for the financial challenges
Business Strategies use to manage their employees. You’ll
the role that integrated marketing and and opportunities of life after uni. You’ll
Consider business strategy and study how potential commonalities and
communications plays in building and cover topics including tax, student
strategic decisions in diverse contexts. conflicts are understood and managed
sustaining brand identity and equity. loans, credit, debt, pensions, insurance,
You’ll learn to use strategic analysis to in the workplace.
Research Methods savings and investments.
make choices that create stakeholder
Organisation in the Digital Economy
Prepare and complete a small action value and strategic advantage. Comparative International Human
The internet and emerging digital
research project. You’ll learn about Resource Management
International Business tech present business with all kinds
research methodology, ethical approval, Consider complex workplace dynamics
Focus on the core concepts and practical of opportunities and challenges. Here
data analysis and formulating research and cross-cultural and multinational
applications of cross-border business. you can explore the new management
questions. factors. You’ll learn the strategies
You’ll explore the controversies and mindsets needed to address them.
and practice of human resource
Summer School complexities surrounding international
Sustainability Reporting and management in international contexts.
Broaden your horizons by studying at one business issues.
Communication
of our overseas partner institutions for Passport Languages
Then choose one of the following three Society now expects companies to
up to three weeks over the summer. This Learn a new language or improve your
modules: report on their impacts and how they’re
module can count towards your degree. existing language skills and intercultural
addressing them. Explore the questions
Dissertation competence.
Passport Languages of what companies should report on, as
Learn a new language or improve your Make your original contribution to well as why and how.
existing language skills and intercultural research by designing, carrying out
competence. and writing up a dissertation worth
18 | HULL.AC.UK UNDERGRADUATE COURSE GUIDE 2021 | 19Business and Management
BA Business Management World Economy
You’ll study the changing world
economy, developing insights into
Optional
Information Management and
with Human Resource
Principles of Data Science
issues related to international trade,
Examine the role of data science in
international finance, regional
consulting and explore its management
groupings and climate change.
Management
dimensions. Learn how to establish a
Year 2 modules better connection between data and
business value.
Year 1 modules Compulsory
Typical offer 112 Internet, e-Commerce and Emerging
Responsible Business in Society Technologies
Compulsory On this module, you’ll explore concepts Discover the emerging digital
Example A levels BBC Personal and Professional Skills for like responsible business, corporate technologies that are affecting the
Contemporary Organisations social responsibility, business ethics and dynamics of e-commerce. You’ll learn
UCAS code N600 Learn about organisational behaviour sustainable development. how to develop a website or mobile app
and HRM concepts. Areas of focus without any coding skills.
NN1G include individual difference, personal Organisational Management
development, people management and Explore approaches to organisational Understanding Entrepreneurship
N602 leadership. management and learn to integrate You will interview real-life entrepreneurs
theory and practice. You’ll consider and develop an understanding of
N601 Accounting and Finance various practices and the assumptions the factors which contribute to
You’ll cover topics such as financing behind them. successful entrepreneurship, how
decisions; cost behaviour; cost-volume- entrepreneurship differs around
profit analysis; absorption costing; The Organisational and Environmental
In any business, the most Context of HRM the world, and how governments
variance analysis and budgeting. encourage it.
important resource is people. Develop an understanding of how
That means the human Business Environments organisational and environmental European Business
This module introduces you to the context informs human resource This module enhances your
resource management environments – economic, political, management in terms of its design, understanding of the EU, both in terms
expertise you’ll gain here social, legal and cultural – that businesses organisation, leadership, ethics and of internal policy and its commercial
will be valued around the operate in and, in turn, help to shape. practice. relations with the rest of the world,
world. We’ll train you how Operations, Supply Chain and Business Learning and Development including the US and emerging nations.
to employ, engage and lead Practices This module focuses on the practice and Engaging with Entrepreneurial
people - and you’ll benefit Explore how businesses develop their theory of learning and development Organisations
operations management and supply – illustrating how to evaluate both its Work with a local SME or innovative
from our accreditation by chain practices to increase their role and its influence on organisational company to solve a business problem.
the Chartered Institute of competitiveness. success. This could include introducing new
Personnel and Development Marketing products into markets, developing a
which allows our graduates This module introduces you to core growth plan, or undertaking a market
to apply to become Chartered marketing theories and concepts feasibility for a new product or service.
Members. such as segmentation, targeting and
positioning, consumer behaviour and
marketing mix.
20 | HULL.AC.UK UNDERGRADUATE COURSE GUIDE 2021 | 21Business and Management
for up to three weeks over the summer.
Sustainable Business and Innovation This module can count towards your
Develop insights into the major trends, degree. Then choose one of the following three Services Marketing
challenges and concepts relating to modules: This module is concerned with
business sustainability and corporate Passport Languages customer experience and ensuring that
Learn a new language or improve your Dissertation
responsibility. Make your original contribution to an organisation is service-centric, so it
existing language skills and intercultural can achieve higher outcomes such as
Procurement and Supply Management competence. research by designing, carrying out
and writing up a dissertation worth customer satisfaction and loyalty.
Learn how procurement ensures the
supply of materials that businesses Final-year modules 40 credits (across two modules) on a Business Project Management
need. Concepts include managing topic of your choice, supported by your This module addresses project
business relationships, planning
Compulsory supervisor. management, covering a range of
operations and problem solving. Critical Concepts in HRM concepts, tools, techniques and
Research Project
You’ll develop a critical appreciation of approaches. You’ll explore factors
Supply Chain Information Make your original contribution to
the core theories and assumptions in affecting project success and failure.
Management and Big Data research by designing, carrying out
human resource management (HRM)
Discover the role of information and writing up a research project worth Managing Your Money – Personal
policy and the pursuit of best practice in
management and big data in supply 20 credits (for one module) on a topic Financial Planning
organisations.
chains. Learn methods for big data, text of your choice, supported by your Prepare for the financial challenges
mining and social media mining analysis. Business Strategies supervisor. and opportunities of life after uni. You’ll
Consider business strategy and cover topics including tax, student
Consumer and Business Buyer SMART: Problem-Solving for Complex
strategic decisions in diverse contexts. loans, credit, debt, pensions, insurance,
Behaviour Systems
You’ll learn to use strategic analysis to savings and investments.
Build a deeper understanding of Learn to evaluate complex problems –
make choices that create stakeholder
consumer behaviour and learn how to taking into account multiple dimensions Comparative International Human
value and strategic advantage.
use this information to develop effective and stakeholder perspectives – to Resource Management
marketing plans and communications. Employee Relations and Engagement anticipate consequences and make Consider complex workplace dynamics
Explore the strategies that employers appropriate decisions. and cross-cultural and multinational
Integrated Marketing Communications use to manage their employees. You’ll factors. You’ll learn the strategies
and Branding study how potential commonalities and Optional and practice of human resource
Develop your critical understanding of conflicts are understood and managed Organisation in the Digital Economy management in international contexts.
the role that integrated marketing and in the workplace. The internet and emerging digital
communications plays in building and tech present business with all kinds Global Logistics and Port Management
sustaining brand identity and equity. International Business of opportunities and challenges. Here On this module, you’ll learn about
Focus on the core concepts and practical you can explore the new management the structure of global supply chains,
Research Methods applications of cross-border business. mindsets needed to address them. international procurement and transport,
Prepare and complete a small action You’ll explore the controversies and supply chain security, and the complexity
research project. You’ll learn about complexities surrounding international Sustainability Reporting and of decision making.
research methodology, ethical approval, business issues. Communication
data analysis and formulating research Society now expects companies to Passport Languages
questions. report on their impacts and how they’re Learn a new language or improve your
addressing them. Explore the questions existing language skills and intercultural
Summer School
of what companies should report on, as competence.
Broaden your horizons by studying at
one of our overseas partner institutions well as why and how.
22 | HULL.AC.UK UNDERGRADUATE COURSE GUIDE 2021 | 23Business and Management
BA Business Management World Economy
You’ll study the changing world
economy, developing insights into
Internet, e-Commerce and Emerging
Technologies
Discover the emerging digital
with Sustainability issues related to international trade,
international finance, regional
groupings and climate change.
technologies that are affecting the
dynamics of e-commerce. You’ll learn
how to develop a website or mobile app
Year 1 modules without any coding skills.
Typical offer 112 Year 2 modules
The Organisational and Environmental
Compulsory Compulsory Context of HRM
Example A levels BBC
Accounting and Finance Develop an understanding of how
Responsible Business in Society
You’ll cover topics such as financing organisational and environmental
UCAS code N210 On this module, you’ll explore concepts
decisions; cost behaviour; cost-volume- context informs human resource
like responsible business, corporate
profit analysis; absorption costing; management in terms of its design,
NN1G social responsibility, business ethics and
variance analysis and budgeting organisation, leadership, ethics and
sustainable development.
Marketing practice.
N212 Organisational Management
This module introduces you to core Learning and Development
Explore approaches to organisational
N211 marketing theories and concepts This module focuses on the practice and
management and learn to integrate
such as segmentation, targeting and theory of learning and development
theory and practice. You’ll consider
positioning, consumer behaviour and – illustrating how to evaluate both its
various practices and the assumptions
The future of business is marketing mix. role and its influence on organisational
behind them.
sustainability. And Hull’s Personal and Professional Skills for success.
Sustainable Business and Innovation
at the forefront of that Contemporary Organisations Understanding Entrepreneurship
Develop insights into the major trends,
Learn about organisational behaviour
movement thanks to its and HRM concepts. Areas of focus
challenges and concepts relating to You will interview real-life entrepreneurs
business sustainability and corporate and develop an understanding of
association with Siemens, include individual difference, personal
responsibility. the factors which contribute to
Green Port Hull and similar development, people management and successful entrepreneurship, how
organisations. On these leadership. Optional entrepreneurship differs around
courses you’ll develop Business Environments European Business the world, and how governments
This module introduces you to the This module enhances your encourage it.
expertise in corporate social
environments – economic, political, understanding of the EU, both in terms
responsibility alongside core social, legal and cultural – that businesses of internal policy and its commercial
Engaging with Entrepreneurial
Organisations
business management skills. operate in and, in turn, help to shape. relations with the rest of the world, Work with a local SME or innovative
including the US and emerging nations. company to solve a business problem.
Operations, Supply Chain and Business
Practices Information Management and This could include introducing new
Explore how businesses develop their Principles of Data Science products into markets, developing a
operations management and supply Examine the role of data science in growth plan, or undertaking a market
chain practices to increase their consulting and explore its management feasibility for a new product or service.
competitiveness. dimensions. Learn how to establish a
better connection between data and
business value.
24 | HULL.AC.UK UNDERGRADUATE COURSE GUIDE 2021 | 25Business and Management
Procurement and Supply Management up to three weeks over the summer. This Then choose one of the following three transport, supply chain security, and the
Learn how procurement ensures the module can count towards your degree. modules: complexity of decision making.
supply of materials that businesses
Passport Languages Dissertation Services Marketing
need. Concepts include managing
Learn a new language or improve your Make your original contribution to This module is concerned with
business relationships, planning
existing language skills and intercultural research by designing, carrying out and customer experience and ensuring that
operations and problem solving.
competence. writing up a dissertation worth 40 credits an organisation is service-centric, so it
Supply Chain Information (across two modules) on a topic of your can achieve higher outcomes such as
Management and Big Data Final-year modules choice, supported by your supervisor. customer satisfaction and loyalty.
Discover the role of information
management and big data in supply
Compulsory Research Project Business Project Management
chains. Learn methods for big data, text Sustainability Reporting and Make your original contribution to This module addresses project
mining and social media mining analysis. Communication research by designing, carrying out management, covering a range of
Increasingly, society expects companies and writing up a research project worth concepts, tools, techniques and
Consumer and Business Buyer to report what their impacts are and 20 credits (for one module) on a topic approaches. You’ll explore factors
Behaviour explain how they are addressing them. of your choice, supported by your affecting project success and failure.
Build a deeper understanding of Here you’ll explore the questions of supervisor.
consumer behaviour and learn how to Managing Your Money – Personal
what of companies should report on, as
use this information to develop effective SMART: Problem-Solving for Complex Financial Planning
well as why and how to communicate
marketing plans and communications. Systems Prepare for the financial challenges
it effectively to specialist and non-
Learn to evaluate complex problems – and opportunities of life after uni. You’ll
Ethical and Socially Responsible specialist audiences.
taking into account multiple dimensions cover topics including tax, student
Procurement Supply Chain Sustainability and the and stakeholder perspectives – to loans, credit, debt, pensions, insurance,
Brands are damaged by association Environment anticipate consequences and make savings and investments.
with issues like sweatshop conditions, Explore sustainability practices in appropriate decisions.
counterfeit goods and pollution. Learn Comparative International Human
various manufacturing and service
how business ensure that they source Optional Resource Management
organisations, covering issues like
goods responsibly. Consider complex workplace dynamics
responsible procurement and fair trade, Employee Relations and Engagement
and cross-cultural and multinational
humanitarian logistics and disaster relief. Explore the strategies that employers
Integrated Marketing Communications factors. You’ll learn the strategies
and Branding use to manage their employees. You’ll
Business Strategies and practice of human resource
Develop your critical understanding of study how potential commonalities and
Consider business strategy and management in international contexts.
the role that integrated marketing and conflicts are understood and managed
strategic decisions in diverse contexts. in the workplace.
communications plays in building and Social and Not-for-Profit Marketing
You’ll learn to use strategic analysis to
sustaining brand identity and equity. We’ll introduce you to marketing for not-
make choices that create stakeholder Organisation in the Digital Economy
for-profit organisations with the aim of
Research Methods value and strategic advantage. The internet and emerging digital
prompting social change. You’ll examine
Prepare and complete a small action tech present business with all kinds
International Business fundraising as a central not-for-profit
research project. You’ll learn about of opportunities and challenges. Here
Focus on the core concepts and practical marketing function.
research methodology, ethical approval, you can explore the new management
applications of cross-border business. mindsets needed to address them.
data analysis and formulating research Passport Languages
You’ll explore the controversies and
questions. Learn a new language or improve your
complexities surrounding international Global Logistics and Port Management
existing language skills and intercultural
Summer School business issues. On this module, you’ll learn about
competence.
Broaden your horizons by studying at one the structure of global supply chains,
of our overseas partner institutions for international procurement and
26 | HULL.AC.UK UNDERGRADUATE COURSE GUIDE 2021 | 27Business and Management
BA Business Management World Economy
You’ll study the changing world
economy, developing insights into
Optional
Information Systems in Accounting
and Accounting
and Finance
issues related to international trade,
We live in a global marketplace
international finance, regional
dominated by flows of knowledge and
groupings and climate change.
information. Gain an insight into the
Typical offer 112 Year 1 modules Year 2 modules nature and role of information within the
business environment.
Compulsory Compulsory
Example A levels BBC Financial Management
Financial Accounting
Responsible Business in Society Develop your understanding of
This module provides accounting
UCAS code NN14 On this module, you’ll explore concepts investment, financing and dividend
knowledge covering basic double entry
like responsible business, corporate decisions. You’ll learn the techniques and
book-keeping, preparing a balance sheet,
NN1G social responsibility, business ethics and concepts needed to evaluate complex
trading, and profit and loss accounting.
sustainable development. financial management problems.
NNC4 Accounting and Finance
Financial Reporting European Business
You’ll cover topics such as financing
This module covers the regulatory This module enhances your
NND4 decisions; cost behaviour; cost-volume-
aspects of financial reporting. It will understanding of the EU, both in terms
profit analysis; absorption costing;
enable you to understand and evaluate of internal policy and its commercial
variance analysis and budgeting.
financial statements according to relations with the rest of the world,
Get an insider’s view of how Introduction to Economics international standards. including the US and emerging nations.
businesses work – and how This introduction covers both
Management Accounting
to work with them – from an microeconomics (the affairs of Information Management and
Become familiar with concepts for Principles of Data Science
individual consumers, firms and
accounting perspective. We’ve calculating costs and prices of a product Examine the role of data science in
governments) and macroeconomics
got professional-standard or service. Along with costing systems, consulting and explore its management
(the study of the economy as a whole).
this module introduces you to the
resources, expert lecturers budgetary cost-control technique.
dimensions. Learn how to establish a
Personal and Professional Skills for better connection between data and
and links to employers of Contemporary Organisations
Organisational Management business value.
various sizes. So we can give Learn about organisational behaviour
Explore approaches to organisational
and HRM concepts. Areas of focus Internet, e-Commerce and Emerging
you the skills to succeed – and management and learn to integrate Technologies
include individual difference, personal
direction toward career roles development, people management and
theory and practice. You’ll consider Discover the emerging digital
to use them in. various practices and the assumptions technologies that are affecting the
leadership.
behind them. dynamics of e-commerce. You’ll learn
Marketing how to develop a website or mobile app
This module introduces you to core without any coding skills.
marketing theories and concepts
such as segmentation, targeting and
positioning, consumer behaviour and
marketing mix.
28 | HULL.AC.UK UNDERGRADUATE COURSE GUIDE 2021 | 29Business and Management
The Organisational and Environmental Supply Chain Information Final-year modules Research Project
Context of HRM Management and Big Data Make your original contribution to
Develop an understanding of how Discover the role of information Compulsory research by designing, carrying out
organisational and environmental context management and big data in supply Advanced Financial Reporting and and writing up a research project worth
informs human resource management chains. Learn methods for big data, text Theory 20 credits (for one module) on a topic
in terms of its design, organisation, mining and social media mining analysis. Develop advanced knowledge of the of your choice, supported by your
leadership, ethics and practice. critical aspects of financial reporting supervisor..
Consumer and Business Buyer
and the ability to solve complex
Learning and Development Behaviour SMART: Problem-Solving for Complex
financial reporting scenarios.
This module focuses on the practice and Build a deeper understanding of Systems
theory of learning and development consumer behaviour and learn how to Business Strategies Learn to evaluate complex problems –
– illustrating how to evaluate both its use this information to develop effective Consider business strategy and taking into account multiple dimensions
role and its influence on organisational marketing plans and communications. strategic decisions in diverse contexts. and stakeholder perspectives – to
success. You’ll learn to use strategic analysis to anticipate consequences and make
Integrated Marketing Communications
make choices that create stakeholder appropriate decisions.
Understanding Entrepreneurship and Branding
value and strategic advantage.
You will interview real-life entrepreneurs Develop your critical understanding of Optional
and develop an understanding of the role that integrated marketing and Advanced Management Accounting
International Finance
the factors which contribute to communications plays in building and Develop your understanding of
Gain practical knowledge of foreign
successful entrepreneurship, how sustaining brand identity and equity. management accounting practice in
exchange markets, international
entrepreneurship differs around the business environment and in an
Research Methods monetary and financial theories,
the world, and how governments organisational context.
Prepare and complete a small action foreign exchange risk management and
encourage it. research project. You’ll learn about International Business international investment strategies.
Engaging with Entrepreneurial research methodology, ethical approval, Focus on the core concepts and practical
Auditing
Organisations data analysis and formulating research applications of cross-border business.
The module covers both the theoretical
Work with a local SME or innovative questions. You’ll explore the controversies and
and procedural aspects of effective
company to solve a business problem. complexities surrounding international
Summer School auditing. You’ll develop your knowledge
This could include introducing new business issues.
Broaden your horizons by studying at and understanding of key issues in
products into markets, developing a
one of our overseas partner institutions Then choose one of the following three auditing and governance.
growth plan, or undertaking a market
for up to three weeks over the summer. modules:
feasibility for a new product or service. Financial Control
This module can count towards your
Dissertation Develop insights into accounting issues
Sustainable Business and Innovation degree.
Make your original contribution to surrounding the application of financial
Develop insights into the major trends,
Passport Languages research by designing, carrying out and management controls.
challenges and concepts relating to
Learn a new language or improve your and writing up a dissertation worth
business sustainability and corporate Business Project Management
existing language skills and intercultural 40 credits (across two modules) on a
responsibility. This module addresses project
competence. topic of your choice, supported by your management, covering a range of
Procurement and Supply Management supervisor. concepts, tools, techniques and
Learn how procurement ensures the
approaches. You’ll explore factors
supply of materials that businesses
affecting project success and failure.
need. Concepts include managing
business relationships, planning
operations and problem solving.
30 | HULL.AC.UK UNDERGRADUATE COURSE GUIDE 2021 | 31Business and Management
Managing Your Money – Personal
Financial Planning
Prepare for the financial challenges
Global Logistics and Port Management
On this module, you’ll learn about
the structure of global supply chains,
BA Business Management
and opportunities of life after uni. You’ll
cover topics including tax, student
loans, credit, debt, pensions, insurance,
international procurement and
transport, supply chain security, and the
complexity of decision making.
and Financial
savings and investments.
Comparative International Human
Services Marketing
This module is concerned with
Management
Resource Management customer experience and ensuring that Year 1 modules
Consider complex workplace dynamics an organisation is service-centric, so it Typical offer 112
and cross-cultural and multinational can achieve higher outcomes such as Compulsory
factors. You’ll learn the strategies customer satisfaction and loyalty. Example A levels BBC
Accounting and Finance
and practice of human resource You’ll cover topics such as financing
management in international contexts. Passport Languages UCAS code NN13
Learn a new language or improve your decisions; cost behaviour; cost-volume-
Employee Relations and Engagement existing language skills and intercultural profit analysis; absorption costing;
NN1G variance analysis and budgeting.
Explore the strategies that employers competence.
use to manage their employees. You’ll Financial Accounting
NNC3
study how potential commonalities and This module provides accounting
conflicts are understood and managed knowledge covering basic double entry
in the workplace. NND3
book-keeping, preparing a balance sheet,
Organisation in the Digital Economy trading, and profit and loss accounting.
The internet and emerging digital Put yourself at the forefront Introduction to Economics
tech present business with all kinds of financial decision-making This introduction covers both
of opportunities and challenges. Here
you can explore the new management
in business. Combining microeconomics (the affairs of
individual consumers, firms and
mindsets needed to address them. the study of business and
governments) and macroeconomics
Sustainability Reporting and
financial management will (the study of the economy as a whole).
Communication give you the tools to become
Personal and Professional Skills for
Society now expects companies to a financial specialist. And our Contemporary Organisations
report on their impacts and how they’re accredited course offers you Learn about organisational behaviour
addressing them. Explore the questions and HRM concepts. Areas of focus
of what companies should report on, as
a faster route to advanced
include individual difference, personal
well as why and how. qualification. development, people management and
leadership.
Marketing
This module introduces you to core
marketing theories and concepts such as
segmentation, targeting and positioning,
consumer behaviour and marketing mix.
32 | HULL.AC.UK UNDERGRADUATE COURSE GUIDE 2021 | 33Business and Management
World Economy Optional The Organisational and Environmental Supply Chain Information
You’ll study the changing world Context of HRM Management and Big Data
Financial Reporting Develop an understanding of how Discover the role of information
economy, developing insights into
This module covers the regulatory organisational and environmental context management and big data in supply
issues related to international trade,
aspects of financial reporting. It will informs human resource management chains. Learn methods for big data, text
international finance, regional
enable you to understand and evaluate in terms of its design, organisation, mining and social media mining analysis.
groupings and climate change.
financial statements according to leadership, ethics and practice.
Year 2 modules international standards. Consumer and Business Buyer
Learning and Development Behaviour
Compulsory Management Accounting This module focuses on the practice and Build a deeper understanding of
Become familiar with concepts for theory of learning and development consumer behaviour and learn how to
Responsible Business in Society
calculating costs and prices of a product – illustrating how to evaluate both its use this information to develop effective
On this module, you’ll explore concepts
or service. Along with costing systems, role and its influence on organisational marketing plans and communications.
like responsible business, corporate
this module introduces you to the success.
social responsibility, business ethics and Integrated Marketing Communications
budgetary cost-control technique.
sustainable development. Understanding Entrepreneurship and Branding
European Business You will interview real-life entrepreneurs Develop your critical understanding of
Organisational Management
This module enhances your and develop an understanding of the role that integrated marketing and
Explore approaches to organisational
understanding of the EU, both in terms the factors which contribute to communications plays in building and
management and learn to integrate
of internal policy and its commercial successful entrepreneurship, how sustaining brand identity and equity.
theory and practice. You’ll consider
relations with the rest of the world, entrepreneurship differs around
various practices and the assumptions Research Methods
including the US and emerging nations. the world, and how governments
behind them. Prepare and complete a small action
Information Management and encourage it. research project. You’ll learn about
Financial Management Principles of Data Science
Develop your understanding of Engaging with Entrepreneurial research methodology, ethical approval,
Examine the role of data science in Organisations data analysis and formulating research
investment, financing and dividend consulting and explore its management
decisions. You’ll learn the techniques and Work with a local SME or innovative questions.
dimensions. Learn how to establish a company to solve a business problem.
concepts needed to evaluate complex better connection between data and Summer School
financial management problems. This could include introducing new
business value. Broaden your horizons by studying at
products into markets, developing a
Information Systems in Accounting one of our overseas partner institutions
Internet, e-Commerce and Emerging growth plan, or undertaking a market
and Finance for up to three weeks over the summer.
Technologies feasibility for a new product or service.
We live in a global marketplace This module can count towards your
Discover the emerging digital degree.
dominated by flows of knowledge and Sustainable Business and Innovation
technologies that are affecting the
information. Gain an insight into the Develop insights into the major trends,
dynamics of e-commerce. You’ll learn Passport Languages
nature and role of information within challenges and concepts relating to
how to develop a website or mobile app Learn a new language or improve your
the business environment. business sustainability and corporate
without any coding skills. existing language skills and intercultural
responsibility.
competence.
Procurement and Supply Management
Learn how procurement ensures the
supply of materials that businesses
need. Concepts include managing
business relationships, planning
operations and problem solving.
34 | HULL.AC.UK UNDERGRADUATE COURSE GUIDE 2021 | 35You can also read
