The official 60-min documentary about the Bundesliga comeback after the 2020 lockdown - Title of the film: They say. They do. Thank you. How the ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
The official 60-min documentary about the Bundesliga comeback after the 2020 lockdown. Title of the film: They say. They do. Thank you. How the Bundesliga managed the restart of sports. |
Background. |
On May 16, 2020, the Bundesliga resumed its 2019-20 season
after a corona virus-related hiatus. It was the first major sports league
to do so, and quickly became the centre of global public attention.
This accomplishment impressed even Zlatan Ibrahimović, who decided
to let his 44 milion followers on Instagram know with this post:
They say. They do. Thank you. I Page: 2
Everything you need to know about the film. |
This documentary takes the viewer back to the turbulent weeks
between March, when sport had come to a sudden halt due to the
global pandemic, and the historic, groundbreaking restart in May.
On the following pages you will find valuable information about:
The idea behind the documentary 4
The story of the film 6
International relevance and attention 8
The people in front of the camera 11
Additional information 16
They say. They do. Thank you. I Page: 3
The idea behind the documentary
A season restart with impact beyond the world of sport. | What is the DFL? |
The idea: To comprehensively depict the crisis management by the DFL (Deutsche Fußball Liga) within The DFL, Deutsche Fußball Liga (German
soccer league), has been responsible for
the Bundesliga during the pandemic, by showing: the organisation and marketing of German
professional soccer since 2000.
With the Bundesliga, the DFL owns one of the
most valuable brands in Germany and one of
the world’s most important soccer leagues with
an ever-growing community.
The impact to business when the season The challenge of finding common ground when im-
was put on hold. portant decisions had to be quickly made – in an
umbrella organisation that manages two leagues
with almost 40 teams between them.
The relevance of the DFL’s international network, The scope of effort in setting up new processes to
and the influence of the Bundesliga concept on the best protect the health of athletes and other em-
decision-making processes in other major sports ployees during the pandemic.
leagues, and beyond.
They say. They do. Thank you. I Page: 5
The story of the film
True trailblazers at work. | The road to an
The viewer of the documentary gets to see:
early restart. |
Onestory
One story told
- a dozen from
angles
Creation of the hygiene and safety concept
right from the start, with obstacles and hurdles
The political discussions and decisions
The internal debates and deliberations of
the DFL
How there’s more to a professional sports league The balancing act performed by authorities, clubs, poli- Public perception of the process through the
than the entertainment fans enjoy; there’s the tics, and athletes. What decisions had to be taken under media
struggle sports teams and leagues faced – like every time pressure, which stakeholders were involved, and
other business – when the pandemic started. the considerations that played an important role in the The economic and socio-political aspects
decision-making process.
The perception of athletes and coaches
The laboratories and their work
The match days (organisation, implementation
of the concepts)
Hurdles and doubts during the process
The clubs and their challenges, from stewards
to managing directors
The fans and their point of view
Insights into the processes that led to the creation Exclusive and previously unpublished video
of the hygiene concept, which recordings. From remote online training sessions The international impact and respect for the
ultimately set the basis for the restart. to behind the scene material from matches in accomplishment
empty stadiums.
They say. They do. Thank you. I Page: 7
International relevance
and attention
All eyes on the Bundesliga. |
Why the restart of the Bundesliga season was of a global significance
The pandemic caused sudden and significant changes in the lives of
people around the globe. People have been craving for success stories from
the fight against the virus and steps toward normalcy.
Soccer is the most popular sport in the world, and the German Bundesliga is
one of the most respected and financially strong leagues. The average
Bundesliga attendance in 2019/20 was more than 40,000 per match. That was
over 2,000 more than the Premier League and almost twice as many people
as in the Ligue 1 in France. Of all the sports leagues in the world, only the NFL
has a higher stadium attendance.
The global network of the DFL comprises 60 Media partners and 50 leagues,
and a content network with hubs in 30 countries. In over 200 countries the
matches of the Bundesliga are covered live.
The DFL has been among the top innovators and role models in the sports
industry, long before the corona virus pandemic. The organisation was a
founding member of the international trade fair, SportsInnovation, which
took place for the first time in 2018 and brought together 923 sports innova-
tion leaders from 21 countries.
The Bundesliga is a global league that features soccer players from all regions
of the world.
They say. They do. Thank you. I Page: 9
The People in front of the camera
“
If this is a real emergency stop,
a lot of money is at stake.
”
Christian Seifert, CEO DFL
They say. They do. Thank you. I Page: 11“
If we had had to end the season,
an avalanche would have come our
way, I couldn’t even think about it.
”
Hans-Joachim Watzke, CEO Borussia Dortmund
They say. They do. Thank you. I Page: 12“
No citizen should get sick or
die just because we want to
play soccer.
”
Uli Hoeneß, honorary president FC Bayern München
They say. They do. Thank you. I Page: 13Familiar faces. |
The voices, memories, and opinions of those directly involved in the process, plus contemporary witnesses , captured in more
than 11 hours of interviews – from over 30 famous personalities from sport, politics, and science – make this documentary
historically significant.
Jens Spahn, Hans-Joachim Watzke, Alexander Jobst, Director of Marketing FC Schalke 04
German Federal Minister of Health Managing Director, Borussia Dortmund
Joachim Löw, Thomas Müller, Player, FC Bayern München
Christian Seifert,
Manager of the German National Team Managing Director, Deutsche Fußball Liga DFL
Manuel Neuer, Captain, FC Bayern München
Richard Garlick,
Director of Football, The Premier League Markus Kauczinski,
Joshua Kimmich, Player, FC Bayern München
Manager of Dynamo Dresden
Christopher Halpin,
Chief Strategy and Growth Officer, Tylor Adams, Player, RB Leipzig
Prof. Tim Mayer,
National Football League
Doctor of the German National Team
Lukas Klostermann, Player RB Leipzig
Jürgen Klopp,
Head Coach, FC Liverpool Oliver Kahn,
Dr. Robert Percy Marshall, Team doctor RB Leipzig
Hansi Flick, Board member, FC Bayern München AG
Head Coach, FC Bayern München Thomas Röhler, Olympic Champion, Javelin 2016
Prof. Peter Dabrock,
Oliver Mintzlaff, Former member of the German ethics comitee
Managing director, RB Leipzig Volker Struth, Player consultant
Uli Hoeneß, Dirk Zingler, President, 1. FC Union Berlin
Prof. Christoph Breuer,
Honorary President, FC Bayern München
Professor for Sports Economics and Management
Karl-Heinz Rummenigge, Urs Fischer, Manager, 1. FC Union Berlin
CEO, FC Bayern München AG And many more...
Simon Rolfes, Sports director, Bayer 04 Leverkusen
They say. They do. Thank you. I Page: 14Additional information
Facts and figures about the documentary |
Produced by JAU! Media, Lindwurmstr. 45, 80337 Munich, Germany
Distributed exclusively by Sportradar AG, Feldlistr. 2, 9000 St.Gallen, Switzerland.
Available from: November 2020.
Length: 60 min.
Language: English voiceover (original version in German) plus English script.
Term of use: Until December 31, 2021.
Facts and figures from the production
14 days of filming (between 8 March and 19 September 2020)
30 days in the cutting room
Filmed at 16 different locations
11 hours of interviews
Representatives from 20 different organisations interviewed
They say. They do. Thank you. I Page: 16We look forward to hearing from you to discuss a collaboration in more detail. |
You can also read
