THE NEXT BIG THING IN ESPORTS - eSports Experiences Home to Gamers, eSports Enthusiasts, and Amateur Teams around the World
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THE NEXT BIG THING IN ESPORTS eSports Experiences Home to Gamers, eSports Enthusiasts, and Amateur Teams around the World
WHITE BOAR: MEDIA & TECHNOLOGY COMPANY
White Boar’s Primary Business is that of an online media company curating professional eSports “Social”
Network & supporting it with an ecosystem of tangible goods.
Facebook is where you keep your photos. LinkedIn is where you keep your résumé. Tribe is where you
keep your gaming stats, & eSports teams.
Businesses Products include:
Business ‒ eSports Community App ( Tribe )
Overview ‒ eSports Tournament Software
‒ eSports Ranking System
‒ eSports Restaurant Chain ( Meltdown)
‒ B2B Modular eSports Clusters/Gamer lounges For Restaurants, Hotels, Casinos, etc (AFK GG)
‒ Will be launching an ICO of our own Cryptocurrency
Platforms Revenue Location
Mobile Phones $5 million topline revenue in 2017, 27 Locations All Across Europe ,
Projected 20 million in 2018 HQ with 1 Location in San Jose,
Web & Physical Tournaments Ca
Live Events at our restaurants
or other venues that purchase
our eSports Clusters
2
Steven Wade brings 20 years of game industry experience to leading
White Boar and it products.
While forming White Boar Steve also serves as Managing Director/ Head
of Woodside Capital Partners Gaming department where he focuses on
M&A activities.
Before joining WCP, Steven spent his career launching 45 online games,
four gaming payment solutions, and eight game portals alongside
Steven Wade many well-known entertainment companies such as Square Enix,
VISA/Playspan, SOHU/Changyou, Ty Inc., and Aeria Games as an
executive, and angel investor.
Founder/Executive Chairman
White Boar He is also an entrepreneur, creating and selling three companies:
MMOsmart LLC ( to Aeria Games), Zyon Games Inc. (to Sohu/Changyou
搜狐 / 畅游 which then IPOed on the NASDAQ as the biggest IPO of
2009), and Boilingcore.com (to MMORPG.com) .
In addition, Steven spent eight years working in the Asian Pacific region
acting as a gaming advisor to the Japanese, Korean, and Chinese
governments.
en.wikipedia.org/wiki/Steven_C._Wade
Steven received a bachelor’s degree in Public Relations from West
Virginia University. Steve is also a former pro gamer from 1999 to 2002
competing in Ultima Online winning tens of thousands in prizes.
3
ESPORTS ARE BIG & ONLY GETTING BIGGERRRRR…
THE NUMBERS ARE UNDENIABLE
MORE PEOPLE WATCH ESPORTS THAN NEARLY ALL OTHER SPORTS
27M
20M
5
THE ESPORTS MARKET WILL DOUBLE IN 2019
MORE PEOPLE WATCH ESPORTS THAN NEARLY ALL OTHER SPORTS
Revenues
2017
$1.072 billion in
2019
NewZoo projects global revenue from rights, merchandise & tickets,
online advertising, brand partnerships, and additional game publisher
investment to reach: $1.072 billion in 2019
6
THE AUDIENCE IS LARGE
IN 2017, MORE PEOPLE WILL WATCH ESPORTS THAN PLAY THEM
2017: “Where do you typically go to watch
gaming-related video?”
1. 70%
2. 19%
3. 17%
4. 17%
5. 15%
Source: Nielsen Reports “Games 360 U.S. Report 2017”
7
ESPORTS IS NOT JUST ONLINE
ESPORTS EVENTS SELL OUT ARENAS
ALL OVER THE WORLD ESPORTS DRAW CROWDS
Sang-am World Cup Stadium, Seoul - Madison Square Garden -
League of Legends2014 World Finals (45,000 Fans) League of Legends World Championship Semifinals (18,000+ Fans)
9
OPPORTUNITY
GAMING TOGETHER IS BETTER THAN GAMING FROM HOME
For eSports fans, there’s nothing like
watching your gaming heroes battling it
out in a packed arena. As great
as Twitch has been for eSports, watching
alongside thousands of like-minded fans,
cheering a skillful shot in Call of Duty
beats sitting in front of a laptop.
“We need to find partners to host regional eSports tournaments for Madden or FIFA to go along with their
local teams” – General Manager Competitive Gaming, Todd Sitrin EA
“We believe stadium events are the future” – VP Craig Levine ESL
“We are committed to promoting [the] eSports movement into the mainstream,” said Zhang Dazhong,
the CEO of Alibaba subsidiary Alisport after a $150M investment into Chinese eSport mini-stadiums
10MELTDOWN
ESPORTS BAR TRAILER
https://youtu.be/LP179KyYXHA
11THE WHITE BOAR ECOSYSTEM
THE WHITE BOAR ECOSYSTEM
BUCKETS OF REVENUE
Modular PC
Home to over
Restaurant & Merchandise/ Live eSports Tribe Coin /
100 Amateur Live Broadcast @ Tribe App
Bar Retail counter Tournaments Arenas/LAN Cryptocurrency
teams!
Centers
All backed with exclusives by a VIP Monthly Subscription Service Starting at $75
(Exclusives include: Special members menus / All day happy hour prices / Unlimited PC time / Access to
Exclusive Tournaments/ & more! )
*Subscription Live currently in one location with 1,500 subscribers.
13THE CONCEPT
HOME, WORK, ESPORTS BARS
Meltdown bars & AFK Lounges, above everything, are a lively place, where gamers come to
share their passion.
In each bar, multiple TVs constantly broadcast video game matches and the biggest eSports
competitions.
Thanks to the access to computers and consoles, tournaments are organized daily, comprising a
ranking system with more than 60,000 players a month!
14THE ESPORTS ECOSYSTEM
THE MISSING 1/3 OF ESPORTS REVENUE WHEN COMPARED TO TRADITIONAL SPORTS
15THE BARS
BIGGEST NETWORK OF ESPORTS HUBS IN THE WORLD
Meltdown bars have grown to 27
locations in 7 countries
AFK Gamer Lounge Flagship Location
in San Jose, CA
After successful launches in Montreal
and Quebec, and a new US HQ, we
will begin ramping up to 70 U.S.
locations in 2018
16SOCIAL MEDIA
POISED TO SKYROCKET WITH INTRODUCTION OF U.S. LOCATIONS
60,000 gamers come to a Meltdown bars & AFK Lounges each month
75, 000 unique visitors to our websites per month
28, 000 subscribers to our weekly newsletter
120,000 Facebook fans
50,000 Twitter followers
Our Audience gives us a tremendous advantage, not only to organize events both
locally and globally, but also to build new services like Tribe. We have a huge
community, and the perfect place to advertise any service we want to create. 17EVENT ORGANIZATION
TWITCH, EA, UBISOFT, AND OTHER GAME INDUSTRY TITANS WORK WITH US
Local, national or international events with one point of contact.
Product launches, press conferences, community gatherings, etc…
Pre-release events for new games with Streaming availability to Influencers.
18AMATEUR ESPORTS LEAGUE
LARGEST LOCATION BASED LEAGUE IN THE WORLD
Meltdown City Clash! is an international league between teams
from All Meltdown/AFK Locations!
PREVIOUS SEASONS
Winter 2015 - 800 Teams
Spring 2016 - 850 Teams
Spring 2017 - Over 1000 Amateur Teams!
19ESPORTS TEAMS / LEAGUES
KEEPING ESPORTS ACCESSIBLE
White – Comprised of customer sponsored teams for
basic tournaments
BRAND SUCCESS VALUE WILL BE BASED ON THE
FOLLOWING CRITERIA:
Green – Comprised of College teams – Think Adult • WEBSITE VIEWERSHIP
swim college rep program – Store sponsored • STREAM IMPRESSIONS
• SOCIAL MEDIA FOLLOWINGS
• SPONSORSHIPS
Blue - Comprised of good looking • MERCHANDISE PRODUCE MIX & DEPTH
actresses/actors/host that brings in viewership • TOURNAMENT WINNINGS
Purple – Professional Team created to win
championships
Orange – Hooters Sponsored teams that will play at
exhibition matches at Hooters restaurants globally
20BRANDED MERCHANDISE
SWAG
Clothes and merchandising for all
Meltdown/AFK fans.
Local items to wear the colors of a specific
Meltdown/AFK Team.
Targeted designs to appeal to every eSports
enthusiast.
Strong brand identity with a range of dedicated
products.
Optimized prices and homogeneity of the
quality.
21TECHNOLOGY
MOBILE TRIBE APP – AND BIG DATA!
PLAYER STATS , COMMUNITY, & ECOMMERCE
Big Data for Millennials in eSports
Tribe is able to gather HUGE quantities of data within different areas
of the video game experience: player, game, session and social
behavior data
Tribe is able to analyze gamers’ activity and social behavior
‒ Food and beverage consumed and individual preferences
‒ Data regarding player statistics: gender, age, demographics,
ethnicity, etc.
Tracking players’ statistics and game preferences and comments
Quickly generating leader boards, calculating rewards, and
delivering virtual prizes
23MOBILE TRIBE APP – AND BIG DATA!
PLAYER STATS , COMMUNITY, & ECOMMERCE
Tribe
The first ever community eSports club. Available in France only at the
moment: http://www.tribe.club
Tribe allows casual and competitive players to join a structure, sport the colors of a
team, and participate in exclusive tournaments. Tribe members also gain access to the
best eSports deals (see http://www.tribe.club/offers)
Additionally, a mobile app will be released in October allowing Tribe members to get
points, achievements and rewards based on their eSports activity (streams watched,
games played, check-in at eSports events, etc.)
Of course, it acts as a loyalty program for Meltdown with special offers, push
notifications for events, special check-in prizes, etc.
Over 3000 Tribe users signed up in the first 10 days of the launch.
Tribe Fest
Planned for July 2018, Tribe Fest is the first eSports open air festival in Europe. With the
support of the City of Paris, and in partnership with Allied eSports and their eSports truck
Big Betty, we plan 3 days of gaming (PC, console, VR…), music, and animations.
24MOBILE TRIBE APP - MORE THAN JUST A COMMUNITY!
PLAYER STATS , COMMUNITY, & ECOMMERCE
Tribe connects brands to the eSports audience through the Tribe App, a
proprietary network broadcast & curated channels designed to be streamed at
our owned Meltdown eSports bars & licensed AFK@ stores, and at home via
interactive connectivity with LIVE twitch.tv streamers or cable broadcaster.
White Boar is committed to creating new ways of reaching & engaging this new
audience through our Channels, tournament platform, and eSports as stadiums
for this new frontier.
The Tribe APP is a revolutionary social media platform focused on
competitions and statistics in eSports.
The Tribe APP is positioned to become for player rankings and statistics
what Instagram is for photos and Linked-In is for resumes.
Organizer | Tournament Platform | Broadcasting/Streaming Companion | Arenas
25TOURNAMENT MANAGEMENT
LIVE & WEB PLATFORMS
Meltdown offers a turn-key solution for Product Solution
testing, scaling and operating esports Custom configurable & templated
competitions from amateur to professional tournament management tools to
levels. handle registration, scoring,
We already provide an Amateur League bracket seedings, and result
tournament for Meltdown City Clash, and calculations - everything needed to
are considering a Pro League. organize and make every event a
success.
eSports Live Tournament Organizers Valuation Metrics:
6/15: Modern Times Group 11/15: MTG acquires 1/16: Activision Blizzard acquires MLG 8/17: Nickelodeon Invest in SLG
acquires 74% of Turtle DreamHack Total Consideration: $46 Million Consideration: $28 Million
Entertainment Total Consideration: $28 Million Valuation: NA Valuation: $70
Total Consideration: $87 Million Valuation: EV/Rev ~3x
Valuation: NA
26BACKEND SYSTEMS
READY TO SCALE
We have developed and own a number of digital tools:
1. one-click deployment system: for the websites (each new bar gets its own website instantly)
2. smart back-office: allowing to dispatch in one click local communications on multiple media:
website, newsletter, social media…
3. tournament management system: (allowing customers to sign up online and admins to
manage the events easily)
4. ranking system: for any customer playing a game at Meltdown (ranks per game, city,
country): an algorithm automatically attributes a number of points depending on the player's
results and other criteria like the total amount of players
5. custom interface for all computers: customers need to sign in to their Meltdown account to
use the computers, then they can instantly view the program of the day, their ranking, and ads
from partners. This allows us to collect data and to increase the security level by limiting the
apps available.
6. Modular Esports Clusters: ( design patent pending ) developed by AFK that can be deployed
with our technology to hundreds of restaurants world wide ( Hooters, Bw3s, Outback, Caesars
Casinos, etc.)
27PATENTS
THE FUTURE OF “BAR ROOM TRIVIA”
White Boar is solely positioned to introduce a platform for interactive content to entertainment
venues & home entertainment systems worldwide.
Provisional Patent being filed on the following:
System, Method for interactive multi-player gaming & tournaments with a LIVE
streaming host ( Mobile, TV, PC )
Design patent -- Modular eSports Arena Gaming System
Additional patents for multi-player gaming and method of multi-player gaming with large
numbers of players with a single display screen by a LIVE HOST showing the multi-player game
images are being researched.
28TRIBE TOKEN: CRYPTOCURRENCY
NO PUMP & DUMP!
Over the last decade video gamers have grown accustomed to using virtual currency
To bring a new level of excitement to the player community and brand, White Boar will
launch the Tribe Token cryptocoin, a new kind of virtual currency
Key elements of the Tribe Token include:
Unhackable and secure, open ledger-based cryptocurrency
All system rewards and wagers are protected by Ethereum blockchain based smart
contracts (ERC20)
Fully decentralized system increases speed of transactions while reducing costs
Provides a higher level of rewards to players vs. traditional virtual currency
As the community grows, the value of the Tribe Token will increase
The Tribe Token will enable White Boar to launch an Initial Coin Offering (ICO) in early 2018
29INITIAL COIN OFFERING
NO PUMP & DUMP!
White Boar intends to raise $25 million via the ICO for its Tribe token in early 2018
Purchase and use of the Tribe coin will enable VIP members to gain access to special
tournaments, premium events, and earn exclusive rewards
Investors who purchase the Tribe coin will own an asset that can significantly appreciate in
value and that gives them premium access to the world of eSports
The timeline for the ICO is as follows:
10/2017: Presale to accredited investors
11/2017- 1/2018: Infrastructure development (coding) + launch of web site
2-3/2018: ICO launch
3-4/2018: Use of Tribe token in-network
4/2018: Tribe token available on major exchanges
30NEXT STEPS
NEXT STEPS FOR GROWTH
EXPLOSIVE GROWTH ONCE FUNDING COMPLETES
Ramping up to 100
Expansion International Expansion into Ramping up to 300
Meltdown
the US and other Markets AFK locations!
Locations!
Widening merchandising Working with Pro Gamestop Mini
Merchandising product portfolio to teams to get their Stores inside our
strengthen brand Swag in our stores locations
Leverage franchising system Content Division ,
Franchise by goods and services selling Twitch Channel, in
to network store broadcast
Tribe Launching first eSports
ICO
Community App Tribe
32COMPETITIVE EDGE /STRATEGIC OUTLOOK
#1 IN THE WORLD (FIRST MOVER, BIGGEST MARKET SHARE)
In the last three years, Meltdown was aggressive in European expansion attaining
leadership & will bring that tenacity to the U.S.
There is no other eSports chain worldwide which offers such a wide product and
service range
Meltdown & AFK have both been profitable since early 2016
White Boar’s Vision is to have 70 Meltdown locations in the U.S. & 300 AFK venues by
2020 to provide the best customer experience for any gamer
Additionally, the company is in the process of establishing the dedicated eSports
Community App and evaluating the Launch of it’s own Pro eSports league
33FINANCIALS
FOUR YEAR PROJECTIONS
Revenue Forecast
90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
In millions*
2017 2018 2019 2020 2021
34PROPOSED FINANCING
$12 Millon Series A Round with favorable terms
Convertible note
40 million price cap
1x liquidation preference, non participating
Minimum check: 2M
Plus
$10 Millon debt with favorable terms
35THANK YOU
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