The Local Shop Report 2021
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The Local Shop Report 2021 A report by the Association of Convenience Stores #LocalShopReport
Who we are
Contents Introduction
47,079
2 Introduction
convenience stores
This is the 10th edition of the Local Shop
3 Who we are
Report, providing a comprehensive view There
of the growing UK convenience sector. The are
4 Where we trade
Local Shop Report looks at where and how
convenience stores trade, the lives of people in mainland UK
who run and work in stores, the contribution
6 What we contribute to the economy
that local shops make to the economy, and
the essential role that these businesses play
8 What we sell
in their local communities. The information Shop ownership
in this report is gathered from our own
10 The services and technology we offer
primary research, surveying around 2,400
independent retailers in addition to multiple Independent retailers Unaffiliated independents
12 Online and home delivery Independent retailers operating under their
and co-operative businesses representing 40% Unaffiliated own fascia.
13 How we source products over 6,200 stores. The report also draws independents
on data supplied by William Reed, IGD, (including unaffiliated Symbol groups
71%
14 How we operate the Plunkett Foundation, the Retail Data forecourts) Independent retailers who trade under a
Partnership and Lumina Intelligence. common fascia e.g. Nisa. Multiple businesses
31% Symbol group can also trade under a symbol group e.g.
16 Our colleagues independents A.F. Blakemore (SPAR).
Some of the figures in the report have been
scaled to reflect the entire convenience (including franchises)
18 Who we serve Co-operatives
sector. Detailed information about the
Groups of stores that are owned by their members.
20 Our communities methodology and calculations in the report
can be found on pages 22-23 and online at Convenience multiples
22 Methodology ACS.org.uk/research
Multiples Retail businesses operating chains of 10 or more
convenience stores under a centrally-owned
22% Other multiples fascia e.g. McColl’s.
(including multiple
owned forecourts Forecourts
Who we are Why we are important 29%
and multiples trading
under symbol groups)
Convenience stores located on petrol filling
stations. Forecourts are included within each of
47,079
the retailer types and can be unaffiliated, symbol
£43.2bn total sales
7% Co-operatives group, multiple or co-operative businesses.
There are For more information about the forecourt sector
Source: WRBM 2021 please see the ACS Forecourt Report.
convenience stores in mainland UK
£9.8bn in GVA Entrepreneurs
71% are run by
independent retailers
£534m invested
The people who
own and run
stores are:
24%
33%
Female
What we offer 392,000 jobs 21% 20% 20%
67% Male
Most positive impact on the local area
14%
White British 48%
76% 49% 22% Asian or Asian British 44%
Bill payment Free to Local grocery
services use cash delivery
machines
1. Convenience stores 2. Pharmacies 30 31 – 40 41 – 50 51 – 60 60+
Other 8%
or under
2 Source: ACS/Lumina 2021 3 Source: ACS/Lumina 2020 September 2021
acs.org.uk • @ACS_Localshops
Where we trade
47,079
There are Wales has Location
more shops per
head than any Rural
other part of
convenience stores
A ‘traditional’ convenience
store, often providing the
mainland UK
in mainland UK
only shopping option for
the local community.
Shop numbers
SHOP COFFEE SHOP SHOP FASHION
Rural: 37% Urban: 37%
Urban
Scotland North East England total
Suburban Operating as part of a
5,037 2,065 39,067
mix of stores serving the
Providing a focal point for
needs of those living in
suburban communities and
One shop per One shop per One shop per centres and the shopping
estates sometimes standalone
1,085 people 1,298 people 1,459 people needs of workers
or alongside a small number of
and residents.
other local services. SHOP HAIRDRESSER
Suburban: 26%
North West Yorks/Humber East Midlands
Source: WRBM 2021
5,145 4,018 3,560
One shop per One shop per One shop per
1,437 people 1,381 people 1,381 people Neighbouring businesses
Isolated store
Wales Eastern 37% No other retail/service businesses close by.
2,975 3,993 LOCAL SHOP
One shop per One shop per
1,066 people 1,581 people
Located on a small parade
39% Up to five retail/service businesses close by.
West Midlands London LOCAL SHOP HAIRDRESSER BUTCHER
4,499 5,860
One shop per One shop per
Located on a larger parade or a high street
1,339 people 1,552 people
9% Up to 10 retail/service businesses close by.
PUB BANK COFFEE SHOP LOCAL SHOP FASHION PHARMACY RESTAURANT
South West South East
4,144 5,784 Located on a main high street or within a city centre
One shop per
1,383 people
One shop per
1,605 people
15% More than 10 retail/service businesses close by.
CHARITY TAKEAWAY PUB BANK COFFEE SHOP LOCAL SHOP FASHION PHARMACY RESTAURANT HAIRDRESSER BETTING SPORTS
The copyright in this material is vested in William Reed Business Media Ltd and may not be reproduced or transmitted in any form
or by any means, or stored in a retrieval system of any nature, without the prior written permission of the copyright holder.
4 All data on this page – source: WRBM 2021 and ONS projections Source: WRBM 2021 5 September 2021
acs.org.uk • @ACS_LocalshopsWhat we contribute to the economy
Economic contribution Percentage of stores investing
Over the last year, the convenience sector contributed
28% Unaffiliated
independents 28% Symbols 42% Multiples
Over £9.8bn in GVA Areas of Investment (of those investing)
and over £8.7bn in taxes
£0* Business rates
£0* Business rates contributions were £274m in 2019/20 HM Revenue
& Customs VAT Return
£293m Corporation tax £746m
VAT
£392m Employer National HM Revenue £475m
& Customs Tax Return
Insurance contributions PAYE Shelving 22% Store signage 21%
Internal building
Refrigeration 32% maintenance 24%
£6,808m Excise duties (exc. fuel)
Direct Indirect taxes In-store lighting 14% Freezer space 12% Air conditioning 10% Crime prevention
measures 10%
taxes
£0bn £1bn £2bn £3bn £4bn £5bn £6bn £7bn £8bn £9bn
NEW Store
Opening Soon!
Source: ACS 2021/Retail Economics 2020
Full store refits 6% Parking Improving store
Internal building
Investment Till systems
(e.g. EPOS) 10% development 8% provision 6% access 6%
£534m
Over the last year,
in their
Main source of investment
convenience stores
have invested businesses
Average annual investment by store type:
67% 12% 9% 7% 5%
Unaffiliated Symbols: Multiples:
independents:
£11,740 £13,814
£9,785 Funded/provided by symbol group
Financial institutions
Funded from own reserves
Funded/provided by suppliers
Other business/wholesale funding
6 Source: ACS Investment Tracker 2020/2021
All data on this page – source: ACS Investment Tracker 2020/21 7 September 2021
acs.org.uk • @ACS_Localshops (Sources of investment refers to independents only)What we sell
£43.2bn =
Total value of sales Category sales: Independents only (2021)
over one fifth
of the total Hot food-to-go 0.2%
Pet food and pet care products
Fruit &
vegetables
Sandwiches
& wraps
Non-
food
Health &
beauty
grocery market 1%
(in the convenience sector in the year to March 2021)
1.5% 0.5% 1%
£47.1bn by 2024
1.2%
The convenience sector is 23.2% 3.5% 1.6%
is expected to grow to 4.2% Household
Bread & bakery
Alcohol
Chilled
3.2%
3.7%
Source: ACS/Lumina 2021
foods News & magazines
Canned & packaged
Number of products sold Payment methods
1.8%
grocery
Frozen foods
On average, there are around: 5.8%
99% 2.5%
4,100 SKUs
33.8%
Cash Confectionery
Savoury snacks
Tobacco and
97%
DEBIT
Debit card E-cigarettes
9.2% 2.1%
Soft drinks
95% Fresh
CREDIT
Credit card
milk
sold in an
(products with different barcodes)
85%
Contactless and
independent convenience store mobile payment Source: The Retail Data Partnership 2021 – data refers to independent retailers only
during the course of a year 51%
Card not present
Category sales: Overall market (2020)
DEBIT
transactions
Source: Retail Data Partnership Source: ACS/Lumina 2020/2021
Hot food and drinks to go 0.4% Non-food Sandwiches & wraps
Food service 1.0% 1.2
3.3% 3.1% 2.9% 2.6%
Fresh milk
Savoury
snacks Household 4.2% Frozen foods
Fruit & vegetables
2.8%
4.7%
News & magazines
39%
Customer
31%
In-store
22%
Hot food
19%
Food
15%
Serve over
13%
Food-to-go
11%
Microwave
18.4% Bread & bakery 1.3%
operated coffee
machine
bakery counter or
cabinet
preparation
area/kitchen
coffee
machine
concession for customers Alcohol
6.5% Health & beauty
Source: ACS/Lumina 2020/2021
Soft
drinks
5.6%
Confectionery
The percentage of stores in the convenience sector that sell each of the following products is:
20.6% 7.8%
Alcohol licence Wood/domestic burning fuel Plants or horticulture products Tobacco and
E-cigarettes
12.8% Canned &
packaged
76% 19% 39%
Chilled foods grocery
Source: IGD 2020 – data refers to overall convenience market
8 9 September 2021
acs.org.uk • @ACS_LocalshopsThe services and technology we offer
The percentage of stores in the convenience sector that provide each service is as follows: The percentage of stores in the convenience sector that have each of the following are:
74%
2
7%
7 32 EPoS Indoor
18 seating
25
46 areas
82%
Mobile phone
81%
Lottery
76%
Bill payment
70%
Cash
49%
Free to use
30%
Parcel
47% Store website
7%
top-up services back cash machines collection point Outdoor
seating
33%
areas
In-store Wi-Fi
29% 24% 23% 22% 18% 15%
SAVE 30%
31% Digital advertising screens
48% Community
noticeboards
Click and Post office Charged cash Local grocery Home news Food bank
collect service machine delivery delivery usage
(e.g Collect Plus)
15% Mobile marketing platform/
12%
loyalty scheme
Customer
Car wash
toilets
4%
Jet wash
(manual)
3%
11% Self-service checkouts
Power outlets/
5%
Automatic
12% 8% 7% machine car wash
4% 3% USB ports
8%
for charging
Click and
collect services
Recycling bins Dry cleaning 1% Photo booth Prescription
collections
Digital shelf edge labels customer devices
Hand car wash
for groceries (attended)
Source: ACS/Lumina 2020/2021 Source: ACS/Lumina 2020/21
Accessibility in stores CCTV Energy saving
The percentage of convenience stores that have: 50%
47%
43%
59% 45% 41% 26% 40%
Wheelchair Wide aisles Parking Hearing 33%
access aid loops
91%
30%
20%
Most valuable services
5%
Consumers think that the of stores 10%
most valuable services offered
in their convenience store are: have CCTV 0%
Cash machine Post office Click and collect LED lighting Chiller doors Smart meters Solar panels
10 Source: ACS Consumer Polling 2020 – collected by Populus All data on this page: Source: ACS/Lumina 2020/2021 11 September 2021
acs.org.uk • @ACS_LocalshopsOnline and home delivery How we source products
Social media and online searches How independent retailers source their products
42% 37% 21%
Top five rising searches related to
50% 37% 31% 12% 12% convenience stores:
I get all of my products I get some products I get all of my products
delivered delivered and some from from a cash and carry
a cash and carry
Facebook Twitter Instagram TikTok WhatsApp
1. Shop near me
Source: ACS/Lumina 2020/2021
2. Local farm shop
More customers searched for
convenience stores on Google 3. Nearest local shop
during the week of Christmas
4. Local shop delivery
(21st – 27th December) than any
other time in the last 12 months. 5. Local corner shop
Source: Google Trends Source: Google Trends
11% 21% 5%
Majority of Roughly the Majority from a
Home delivery products delivered same amount cash and carry
Source: ACS/Lumina 2020/2021
Of stores who currently offer home delivery/click and collect services:
Additional space in stores
23% of independent retailers have no additional space in stores
Multiples Independents 48% 50%
39% 28%
offer home delivery for
customers who order over
offer home delivery
for vulnerable customers
26% 26% 23%
the phone 13% 14%
0%
None 1-499 sq. ft. 500-999 sq. ft. Over 1000 sq. ft. None 1-499 sq. ft. 500-999 sq. ft. Over 1000 sq. ft.
Source: ACS/Lumina 2019
Use of online wholesaler platforms
15% 10% 8%
offer home delivery through a offer home delivery offer a click and collect
50% 10% 9% 9% 42%
third-party app, e.g. Deliveroo, through a store website service (or similar)
SnappyShopper
Of stores offering these services:
Do not
Ordering Click and Comparing Finding out
71% have no minimum spend
products for collect service prices of about new
use online
wholesaler
82% have no delivery charge delivery for products products product lines
platforms
86% have no premium pricing
12 Source: ACS Voice of Local Shops Survey 2021 Source: ACS Voice of Local Shops Survey 2021 13 September 2021
acs.org.uk • @ACS_LocalshopsHow we operate
90%
Sales space
of independents operate one store
Source: ACS/Lumina 2020/2021 Multiples Independents
51%
45%
Working hours 37% 39%
10% 49%
18%
of shop owners 10%
work more than
70 hours per week
take no holiday per year 1-999 sq. ft. 1,000-1,999 sq. ft. 2,000-3,000 sq. ft. 1-999 sq. ft. 1,000-1,999 sq. ft. 2,000-3,000 sq. ft.
Source: ACS/Lumina 2021 (independents only)
Opening hours Business origin
Opening Closing
28% inherited family business
5am and earlier 4%
5pm and earlier
6pm
12%
7%
72% started business
6am 28%
7pm 6%
7am 41%
8am 14%
8pm
9pm
10%
10%
Employment of family members
9am and later 8%
10pm 34%
10am and later 4%
39% 52%
11pm and later 21%
of retailers employ at least of retailers employ
one family member no family members
Average opening hours Typical convenience
41% of businesses are owned by family partnerships
24
are open stores are open
3% Closed
8% 13.9 13.1
Monday to Sunday
✶
✶
✶
✶
✶
✶
Time in business
hours
✶
on Sunday
✶ ✶
Saturday 7am until 10pm
34% Own 66% Rent
Five years or less 34%
Premises ownership Six to 10 19%
Multiples
11 to 15 11%
34% Own 66% Rent 16 to 20 12%
Independents 21 to 25 6%
56% Own 44% Rent 26 years or more 18%
14 Source: ACS/Lumina 2020/2021 15 September 2021
acs.org.uk • @ACS_LocalshopsOur colleagues
392,000 jobs 61% 92%
Convenience stores
are satisfied have a permanent
in mainland UK
provide over
with their job employment contract
Source: ACS Colleague Survey 2021
Colleagues in the convenience
sector worked a combined 9.6m hours over the last year
Source: ACS/Lumina 2021
Length of employment
Colleagues in the convenience sector are:
17% 46% 15% 22%
70% 30% Source: ACS Colleague Survey 2021
18% 72% 10%
Less than one year One to five years Six to 10 years More than 10 years
Source: ACS/Lumina 2021
16-24 years old 25-60 years old Over 60
Contribution to household income
Source: ACS/Lumina 2021
Hours worked
30% 34% 19% 18%
0-16 17-30 31-40 40+
hours hours hours hours
Source: ACS/Lumina 2021
33% 47% 14% 6%
23% 32%
of colleagues of colleagues I am the only income earner There is more than one There is more than one There is more than one income
have childcare care for other in my household earner, I do not earn the most earner, I earn the most earner in my household and we
commitments family members earn roughly the same
Source: ACS Colleague Survey 2021
Source: ACS Colleague Survey 2021
Job security
Travel to work 0
Neither secure nor insecure Somewhat insecure
55 5
Average travel cost Average travel time 50 10
Very secure 26% Somewhat secure 41% 19% 9% 5%
£1.52 10 minutes
45 15
Very insecure
40 20
per day
Source: ACS Colleague Survey 2021
Future plans
35 25
30
Mode of travel to work
39% Same / similar role with my current employer 11% Not working/retired
55% 33% 8% 5% 16%
14%
A job outside of the sector
More senior role with my current employer
11%
8%
Other
Similar / more senior role with a different
Walk/on foot Drive Public transport Other employer in the same industry
16 Source: ACS Colleague Survey 2021 Source: ACS Colleague Survey 2021 17 September 2021
acs.org.uk • @ACS_LocalshopsWho we serve
Convenience customers are: How often customers visit
51% 49%
Every day About once a week
7% (1-2 times a week) 39%
Most days Less than once
Source: Lumina CTP 2021 (5-6 times a week) 14% a week 27%
How customers get to store Every other day
(3-4 times a week) 13%
The average customer
visits their local store 2.5 times per week
Source: Lumina CTP 2021
56%
Walk/on foot
39%
Drive
2%
Public transport
3%
Other
Purchases
Source: Lumina CTP 2021
Distance travelled to store The average The Ten
basket size is average Pounds
3.3
spend is
17%
£10.82
Less than
100 yards
items
51%
Less than
1/4 mile
Source: Lumina CTP 2021
80%
Customer’s relationship with convenience store colleagues
Less than
1 mile
20%
More than
1 mile Morning,
how are
you today?
0 100 yards 1/4 mile 1 mile
Morning,
Source: Lumina CTP 2021 fine thanks
If their local shop was no longer there, More than
customers would have to travel: 4-5 miles 5 miles
2-3 miles
About a mile
Less than
a mile
43% 27% 20% 4% 6%
10% of customers 29% of customers 36% of customers 24% of customers
Average = know the people running know the people running don’t know the people don’t know the people
1.5 miles and working in their local and working in their local running and working in running and working
shop very well shop quite well their local shop well, in their local shop and
but will occasionally don’t interact with them
have a conversation
18 Source: ACS Consumer Polling 2021 – conducted by Populus Source: ACS Consumer Polling 2021 – conducted by Populus 19 September 2021
acs.org.uk • @ACS_LocalshopsOur communities
Most positive impact on the local area Community activity
80%
of independent retailers engaged in
some form of community activity
in the past year
1. Convenience stores 2. Pharmacies 3. Post offices
68%
54% 49% 41% Collecting money
for a national or
local charity
15% 13%
Providing sponsorship to a local sports team or
other community activity
Providing funding, or in kind support,
to a community event
8%
Taking part in community, council
7%
Litter picking or other
32%
Donating to
4. Pubs/bars 5. Banks 6. Coffee shops/cafés 7. Specialist food shops or local business association local environmental a food bank
19% 16% 13% 11% meeting or project campaigns
Source: ACS Voice of Local Shops Survey 2020/2021
58%
f
Enigma Hair & Beauty
of retailers agree that the Covid-19 pandemic has
improved their business’ standing in their community
8. Fast food / Takeaway
10%
9. Petrol station
9%
10. Restaurants
9%
11. Hairdressers
7%
31% of consumers say that they choose which local shops
to support based on their community activity
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Community owned shops
12. Charity shops 13. Gyms/sports facilites 14. Non-food 15. Betting shops There are Providing essential services to around Over Around
7% 6% 3% 1%
401
community owned shops
150,000 675 7,000
people in remote, rural communities paid jobs created volunteer positions
Top three most wanted services trading in the UK created
92.5%
Community shops generated There are over
£58m
1,200
a combined turnover of over
young
people success rate of
Banks Specialist food shops Non-food that benefit from work experience community
or volunteering opportunities in
1 2 3 community owned shops owned shops
20 Source: ACS / Yonder consumer polling 2021 – percentage of
Source: Plunkett Foundation 2021 21 September 2021
acs.org.uk • @ACS_Localshops consumers naming each service in their top threeMethodology
New primary data for the Local Shop Report was undertaken by ACS in the References How we source products (page 13) Who we serve (page 18-19)
form of two surveys: • Additional space in store – Data obtained from independent and • Majority of data in this section was obtained from Lumina Intelligence
Who we are (page 3) multiple surveys. CTP 2021.
1. Independent Retailer Survey – A sample of 2,420 independently owned • Total number of convenience stores in mainland UK – Figure sourced • Opening hours – ACS independent and multiple surveys asked respondents • Data relating to customers relationship with convenience colleagues and
convenience store businesses in the UK. ACS commissioned Lumina from WRBM. what time of day they open and close for the different days of the week. how far customers would have to travel if their shop was no longer there
Intelligence to aid in the design and delivery of the survey. The survey was • Shop ownership – ACS calculation based on figures sourced from WRBM. Results for independents and multiples were collated and combined was obtained from ACS Consumer Polling 2021.
carried out over the phone by BCC Marketing between 31st May and 23rd July • Entrepreneurs – Data obtained from the ACS Independent Retailer Survey according to their proportion of stores in the market, to determine overall
2021. The telephone survey gathered responses from unaffiliated independent and reflects independent retailers only (including those who own symbol results for the sector. Average number of hours open includes stores closed Our communities (page 20-21)
convenience stores, independent forecourt stores and independent stores that stores and forecourts). ‘Prefer not to say’ responses were excluded from on Sunday or open 24 hours. Opening and closing times however exclude • Most positive impact – Respondents were asked “which of the following
are part of a central buying or marketing group (known as ‘symbol’ groups). analysis. Asian or Asian British’ category combined results received for those closed on Sunday or open 24 hours. types of services (if any) do you believe have the most positive impact on
These are represented in the survey in the same proportion as they are each of the following categories: Asian or Asian British, Indian, Pakistani, your local area? Select up to three. Answers were ranked to reflect opinion.
represented in the market. The survey covers the nine regions of England, Bangladeshi, any other Asian background. How we operate (page 14-15) • Top three most wanted services – Respondents were asked “for each of
along with Wales and Scotland. • Product sourcing/Family members/Time in business – Data obtained from the following types of services, please indicate whether you think that it
the ACS Independent Retailer Survey and reflects independent retailers would be beneficial for your local area to have more or less of these types
Where we trade (page 4-5)
2. Multiple Retailer Survey – ACS conducted an online survey of its multiple only (including those who own symbol stores and forecourts). of services, or if you think the number should remain the same?” A wanted
chain members. This survey was based on the questions asked in the • Store numbers – Figures sourced from WRBM. • Premises ownership/Accessibility – Data obtained from independent and index was calculated for each service by taking the % who stated more away
Independent Retailer Survey, where relevant, to ensure consistency and accuracy • Store numbers were divided by the ONS population estimates to obtain multiple retailer surveys. For independents data reflects an average of from those who stated less. Answers were ranked to reflect opinion.
of results. This survey returned results relating to a sample of 6,200 stores. population per store. 2020 and 2021 results, as two-year averages account for any variations in • Community activity – Data was obtained from averaging the results from
• Location – Rural/urban/suburban split sourced from WRBM. Definitions are sampling and methodology changes. the most recent four ACS VOLS surveys (August 2020 to May 2021) and
The results of these two surveys have been collated and figures for based on population density and are derived from postcode data: • Sales space – Data obtained from independent and multiple surveys. reflects independent retailers only (including those who own symbols
independents and multiples have been combined according to the proportion • Urban (density above 30 people per sq. km) stores and forecourts).
of stores in the market, in order to determine overall results for the sector. • Suburban (density 10-30). Our Colleagues (page 16-17) • Community shops – Number of community owned shops obtained from
• Rural (density 0-10). • Jobs – Per store employment figures obtained from ACS independent Plunkett Foundation 2021 database.
William Reed Business Media (WRBM) – Store numbers and sector data • Neighbouring businesses – Data obtained from the ACS Independent and multiple surveys. An average number of staff per store figure was • In-store – % of retailers who offer each was obtained from independent
WRBM continually updates data through re-registering customers thereby Retailer Survey and reflects independent retailers only (including those who calculated for both independent and multiple retailers. The average number and multiple retailer surveys. Results for independents and multiples were
adding changed recipients, closures, and new stores. This is through postal, own symbol stores and forecourts). of staff per store was then multiplied by the total number of stores in collated and combined according to their proportion of stores in the market,
telephone research, online delivery and events, plus the ongoing work of the sector (based on figures from WRBM). Results for independents and to determine overall results for the sector. Where specified data reflects an
the editorial teams on its brands Convenience Store, Forecourt Trader What we contribute to the economy (page 6-7) multiples were collated and combined according to their proportion of average of 2020 and 2021 results, as two-year averages account for any
and The Grocer. • Economic contribution – ACS calculation based on 2021 data, methodology stores in the market, in order to determine overall results for the sector. variations in sampling and methodology changes.
originally sourced from ACS Economic Project conducted by Retail
Independent sales category data – The Retail Data Partnership Economics in 2018. The average employment figure was calculated by dividing the total number Throughout the report, where percentages do not add up to 100%, this is due
The Retail Data Partnership (TRDP) supplies EPpoS systems to independent • Annual investment – Average investment per store was obtained quarterly of jobs in the sector by the total number of stores in the sector. The following to rounding.
retailers throughout the UK. Independent sales data is collected by receiving from the Voice of Local Shops survey for independent retailers and from the averages were identified for jobs per store in each retailer type:
sales data back from around 3000 sites each day that cover £1.8bn of sales Multiple Investment Tracker survey for multiples. Respondents were asked to For more information about The Local Shop Report please visit the ACS
each year. estimate the cost of investment in their store over the last three months. The • Unaffiliated independents (excluding forecourts): 3.77. website or email rosie.wiggins@acs.org.uk
average investment per store was then multiplied by the number of stores • Independently owned symbol stores (excluding forecourts): 9.50.
ACS Economic Report for each store type in the sector, (figures taken from WRBM) and added • Independently owned forecourts: 7.36.
ACS commissioned Retail Economics to provide an economic overview of the together to give an investment figure for each quarter. Quarterly results were • Multiples (Inc. co-operatives, forecourt multiples, multiply owned symbol
convenience sector in 2018. ACS have updated the figures for 2021 based on added together to provide an annual amount invested. stores): 15.4.
revised data. • Top areas of investment – For unaffiliated independents and independent • Sector average: 8.35.
symbol groups the data was obtained from the Voice of Local Shops survey
Convenience Tracking Programme 2021 – Lumina Intelligence and for multiples, results were obtained from the Multiple Investment Tracker • Rest of data obtained from ACS Colleague Survey 2021.
This programme is a survey of over 20,000 convenience shoppers conducted survey. Results for unaffiliated independents, symbol group independents
at the ‘moment of truth’ in store. and multiples were collated and combined according to their proportion of
stores in the market. The results were calculated for the latest four quarters
Community Barometer
(August 2020 to May 2021) and an overall average was taken.
Acknowledgements
Populus surveyed a nationally representative online sample of 1,075 UK adults
• Sources of investment – Data was obtained from the Voice of Local Shops
aged 18+, between 25th and 27th June 2021. Respondents were surveyed using a
questionnaire designed by ACS. survey and refers to independent retailers only (including unaffiliated and
symbol group independents). Results were calculated for the latest four
For more Community Barometer results please visit the ACS website or email quarters (August 2020 to May 2021) and an overall average was taken.
rosie.wiggins@acs.org.uk This report would not have been
What we sell (page 8-9)
ACS Voice of Local Shops • Sales/market share – Figures sourced from Lumina Intelligence. possible without the support of a
A quarterly telephone survey with a sample of 1,210 independent retailers, • Overall category sales – Figures sourced from IGD referring to H1 2020. number of industry and research
covering the nine regions of England, along with Wales and Scotland. The • Independent category sales – Figures sources from the Retail Data Partnership
sample consists of unaffiliated, symbol group and forecourt independents 2021. Data refers to independent sales data only, up to March 2021. organisations that have helped by
which are represented in the survey in the same proportion as they are in the • Product information – Data obtained from independent and multiple retailer providing data. These sources are
market. Lumina Intelligence aid in the design and delivery of the survey. surveys. Results for independents and multiples were collated and combined referenced alongside the relevant
according to their proportion of stores in the market, to determine overall
ACS Investment Tracker – Data obtained in the form of two surveys: results for the sector. Where specified, data reflects an average of 2020 and sections of the report, and those
ACS Voice of Local Shops survey – Questions are asked relating to the amount 2021 results, as two-year averages to account for any variations in sampling organisations are:
retailers have invested over the past quarter, what they have invested in and and methodology changes.
how they have funded their investments.
The services and technology we offer (page 10-11)
Multiples Investment Tracker survey – A sample of over 3,000 multiple stores • Data obtained from independent and multiple retailer surveys. Results for
in the UK. Questions in the Multiple Investment Tracker survey are based on the
questions asked in the Voice of Local Shops survey, where relevant, to ensure
independents and multiples were collated and combined according to
their proportion of stores in the market, to determine overall results for
About ACS
consistency of results. the sector. Where specified, data reflects an average of 2020 and 2021
results, as two-year averages to account for any variations in sampling and
The results of these two surveys are collated and combined according to
methodology changes.
the proportion of independent and multiple stores in the sector. The ACS The Association of Convenience Stores is a trade association We represent the interests of retailers on a range of issues,
Investment Tracker is completed every quarter and an average has been taken representing local shops across the UK. including business rates, energy, regulation, planning, alcohol
• Most valuable services – Data obtained from ACS Consumer Polling.
across the latest four quarters (August 2020 to May 2021).
Consumers were asked which services they had available to them in their and many more.
local shop. Consumers were then asked, ‘of the services that are available in
ACS Colleague Survey
your local shop/ convenience store, which is the most valuable to you?’
We represent our members through effective lobbying,
An online survey with a sample of 7,403 staff working within the convenience
sector. The fieldwork was conducted between 4th January to 19th February
industry leading advice and networking opportunities ACS produces several reports throughout the year, looking in
2021. The data in this report excludes store managers and refers to a sample Online and home delivery (page 12) for retailers and suppliers. detail at different aspects of the convenience store sector, all
of 5,227 colleagues. Store managers have been excluded from the analysis to • Social media – Data obtained from independent and multiple retailer
of which are available free to members.
be consistent with previous reports. For more Colleague Survey results please surveys. Results for independents and multiples were collated and
visit the ACS website or email rosie.wiggins@acs.org.uk combined according to their proportion of stores in the market, to Our membership includes a diverse range of convenience store
determine overall results for the sector. Where specified, data reflects an retailers, from stand-alone family run independent stores to We can also provide further breakdowns of the Local
Community Shops – Plunkett Foundation average of 2020 and 2021 results, as two-year averages to account for any symbol groups and multiple convenience stores. These retailers Shop Report data to members. Please contact Rosie Wiggins
The number of community owned shops is obtained from the Plunkett variations in sampling and methodology changes.
Foundation database. • Google trends – Data refers to the search ‘local shops’ in the UK. Trend data operate in neighbourhoods, villages, on petrol forecourts and in at rosie.wiggins@acs.org.uk for further details.
was sourced in August 2021. city centres.
All other data on community shops is obtained from the Plunkett Foundation • Delivery – Data was obtained from the Voice of Local Shops survey For more information about ACS, visit our website.
report ‘Community Shops 2021’. The report is based on statutory data sourced conducted May 2021, and refers to independent retailers only
from the Financial Conduct Authority and Companies House; electronic (including unaffiliated and symbol group independents). ACS’ core purpose is to lobby Government on the issues that
questionnaires and follow up telephone surveys; together with information held make a difference to local shops.
by Plunkett on every community shop.
22 23 September 2021
acs.org.uk • @ACS_LocalshopsContacts For more details on this report, contact Rosie Wiggins via email at rosie.wiggins@acs.org.uk For more details on ACS: Visit: www.acs.org.uk Call: 01252 515001 Follow us on Twitter: @ACS_Localshops #LocalShopReport © ACS 2021. Design & illustration by www.fluiddesignstudio.com
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