THE INSTAGRAM REELS CHALLENGE - TRAMSHED TECH
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TRAMSHED TECH,
CARDIFF
THE INSTAGRAM REELS
CHALLENGE
Tramshed Tech x Focus
Page 2
Enterprise Hubs
THE INSTAGRAM REELS CHALLENGE
Contents
Introduction Page 3
Challenge Instructions Page 3
Dates and Themes Page 4, 5, 6
Captions and Hashtags Page 7
Top Tips Page 8
Workshops
Intro to Canva: 04/08/2021
https://www.eventbrite.co.uk/e/introduction-to-canva-cyflwyniad-i-canva-tickets-
162786925075?aff=ebdsoporgprofile
Intro to Instagram: 05/08/2021
https://www.eventbrite.co.uk/e/introduction-to-instagram-cyflwyniad-i-instagram-
tickets-162787468701?aff=ebdsoporgprofile
Intro to Reels: 06/08/2021
https://www.eventbrite.co.uk/e/introduction-to-instagram-reels-cyflwyniad-i-reels-ar-
instagram-tickets-162788684337?aff=ebdsoporgprofile
Tramshed Tech x Focus
Page 3
Enterprise Hubs
Introduction
Instagram reels are a great way to reach We will do this by posting four reels over six
new audiences (they tend to get more working days between 5-7pm. Each reel
reach than posts and stories). With this in following a set theme, laid out below. You
mind, ‘The Reels Challenge’ is designed to will use your new skills from the Intro to
support our network members to start or Canva, Instagram and Reels workshops to
improve their social media presence. The create 4 high quality reels to post on your
challenge aims to boost your reach and Instagram profile. You will be encouraged to
engagement on social media (specifically interact with each other’s posts by
Instagram) using the reels function on commenting, liking and sharing to boost
Instagram. engagement and reach.
CHALLENGE INSTRUCTIONS
Simply put, to participate you need to make 4 reels, post them and interact with the rest
of the group’s posts.
1. Join the Whatsapp group - send your number to liam@tramshedtech.co.uk to be
added to the group before 11am on Friday 6th.
2. Post your reels between 5-7pm on:
a. Friday 6th
b. Monday 9th
c. Wednesday 11th
d. Friday 13th
3. Share a link to your reel in the whatsapp group straight after posting
4. Comment, like and share other group members reels as they post between 5-7pm
5. Respond to the comments other community members post on your reels.
Repeat these stages for each of the 4 days.
Dates and
Themes
Day 1: Friday 6th August - Introduce your business
Your Business Story:
Scene 1 – What do you do
Examples – What is your company? What do you do? Show us your products and services.
Scene 2 – Why you do what you do
Examples – Could feature customer testimonials
- Include videos of your products set up nicely, you could add some text with product names.
- Customer testimonials could be photos or videos, you can include either in a reel.
https://www.instagram.com/p/CD_iOMujvwu/?
utm_source=ig_embed&utm_campaign=embed_video_watch_again
Day 2: Monday 9th August - Introduce yourself
Your Business Story:
Scene 1 - Where you were
Examples - Working 9-5, not enjoying your job, feeling there was a gap in the market,
needing a product/service that didn’t exist, wanting to pursue an idea but not having
enough confidence, having passion for a hobby but not enough time to enjoy etc.
Scene 2 – Where you are now
Examples - Working your own hours, your own boss, filling the gap in the market, helping
people with your service/product, monetising your passion etc.
Intro yourself video:
https://www.instagram.com/reel/CEaHdjnhOE0/?igshid=13el7qlqwaasf
04
Dates and
Themes Continued
Day 3: Wednesday 11th August - Serve your people
Transformation:
Scene 1 – Issue/problem
Examples – What are your FAQ’s, or main things people ask?
Scene 2 – Your hack/value
Examples – Give them a tip or a value add
Tips video
https://www.instagram.com/p/CE9YvuZjSUp/?
utm_source=ig_embed&utm_campaign=embed_video_watch_again
Day 4: Friday 13th August - The Offer
Your Business Story:
Scene 1 – Struggles/biggest pain point
Examples – What does your client struggle with? If you are a lifestyle product - What could I
get for Mum/Dad/daughter/son for their birthday?
Scene 2 – Tease the answer
Example – How you would solve that struggle/pain point?
Scene 3 – call to action in the caption
Example - Direct people to your website, give discount, free consultation, message for more
information etc
https://www.instagram.com/reel/CDhrrWLFRbu/?igshid=1utmyggz9cvov
04
Extra Reels
Challenge
Optional Extras
Scene 1 – Pick a ‘goal’ of our client
Example – What everyone thinks running a business is like
Scene 2 – what you thought
Example - Falling asleep at a computer or yawning on the phone
Scene 3 – vs Reality
Example - Smiling and laughing, talking with people, showing people how to use your
service, making your product, happy dance when someone orders, excitedly packing your
product
Who do these work for?
This works well for fitness, food and wellbeing businesses.
Fitness - What people think exercise is like (burpees, press ups, hard and boring) vs what
it’s like with you as a PT member of your class (smiling, social, fun).
Food - What people think so and so cuisine / business lunches / home cooking looks like
vs your amazing food, easy to follow recipes, step by step videos
Wellbeing - What people think wellbeing businesses are (airy fairy, meditation and
crystals - I love all of these things so no offence meant) vs practical, soothing, beneficial
04Other options
for Reels
Other options include:
Repackage evergreen content
What have you blogged about or posted before? Can you utilise that?
Answer FAQs
Tease Upcoming Videos or Podcast Episodes
How to videos
A day in the life
Instagram vs Reality - Reel vs Reel-ality
Behind the scenes - Photography / Videography / Modelling
Sneak peek of products
Jump on a trend - Scroll through the explore page for ideas E.g. Outfit changes
Other helpful Instagram apps
Captions and Hashtags
Be sure to write short, to the point captions, your video should tell the story! Include a
call to action if there is not one in your video.
Make sure you take advantage of hashtags, you are allowed 30 tags so use them! But,
make sure they do not clutter your caption otherwise people will not read it. Add in some
empty lines and add the tags further down, or add a few key ones in the caption and the
rest in a comment.
Each post should include the hashtags below so other challenge participants can find
your posts and Instagram can pick up the flurry of joined up activity. But add your own
that are trending in your industry, are relevant to your business and the content of the
reel you are posting. These group hashtags are:
#FocusEnterpriseHubs #FocusEnterpriseHubCarmarthen
#FocusEnterpriseHubNewtown #TramshedTech #TramshedTechReelsChallenge
#FocusHubsReelsChallenge #ERDF #ReelsChallenge #BusinessStart #Startup
#StartUpCommunity
04Top Tips
Top tips to get the most out of the challenge:
Show up as yourself, be authentic and show your face - the power of your small
business is you! Plus, reels with people in perform better than those without!
Use short captions to highlight your message and story
Try to make your reels 15 seconds for best engagement
Switch up your scenes every 3-4 seconds to keep the audience engaged
Find a song or piece of music that aligns with your message - try to use original audio
(audio from Instagram, InShot or TikTok) to prevent a copyright limitations
If you don’t have the audio function on Instagram use InShot or TikTok to create your
videos
Splice is a great video making app perfect for reels if you are struggling with any of
the apps functionality
Reels can be included as part of your main feed or not. If your videos do not fit the
aesthetic of your page, keep them on the reels section as they allow your customers /
followers to get to know you
Add them to your story as well! Share them after you’ve posted them so people can
click through to your post
04You can also read
