The future belongs to the curious ones - Join 5000 visionaries at Europe's leading interdisciplinary business festival - Fifteen Seconds

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The future belongs to the curious ones - Join 5000 visionaries at Europe's leading interdisciplinary business festival - Fifteen Seconds
FIF TEEN SECONDS FESTIVAL 2018

The future belongs to
the curious ones.
Join 5000 visionaries at Europe’s leading
interdisciplinary business festival.

                                      Graz, June 7-8, 2018
The future belongs to the curious ones - Join 5000 visionaries at Europe's leading interdisciplinary business festival - Fifteen Seconds
Designed to drive
you forward.
What started 2014 as a contemporary marketing conference has since then grown into
an interdisciplinary business festival gathering thinkers and makers from all around
the world. In 2017, more than 4100 curious minds decided to join Fifteen Seconds and
come to Graz. What they all have in common? The will to shape the future.
The future belongs to the curious ones - Join 5000 visionaries at Europe's leading interdisciplinary business festival - Fifteen Seconds
“Fantastic atmosphere,                   “Go - and when you come back,                    “An incredibly valuable
           great people and                      I guarantee that the experience                 forum to exchange ideas
          a lot of learnings.”                       will drive you forward.”                       and do business.”

               Håkan Nordkvist                                  Alix Fox                                 Michael Goldberg
         Head of Sustainability Innovation                  Erotic Journalist                      Fr. Executive Creative Director
                      IKEA                                   The Guardian                                 Victoria’s Secret

Inspiration                                  Knowledge Transfer                          Networking
Over 150 innovative partner companies        More than 100 speakers from globally        5000 visionaries from the fields of marke-
and 12.000m² of interactive expo trigge-     successful brands, pioneers, and game       ting, advertising, media, technology, digi-
ring your curiosity: Meet products,          changers. Five stages and eight different   tal, HR, and leadership connect on fertile
people, and ideas that change the way        content formats highlighting big ideas in   ground. Six diverse networking formats
you think.                                   business, innovation, creativity.           make for new relationships.
The future belongs to the curious ones - Join 5000 visionaries at Europe's leading interdisciplinary business festival - Fifteen Seconds
Leaders. Solvers. Visionaries.
Bright minds from all around the globe take over our stages to reflect on relevant
trends in growth, media, tech, and talent. Always included: inspiring stories of
groundbreaking success or glorious failure. We will announce 100 new speakers
for the festival 2018.
The future belongs to the curious ones - Join 5000 visionaries at Europe's leading interdisciplinary business festival - Fifteen Seconds
First speakers for 2018

Ben Hammersley      Kodi Foster         Melissa Rosenthal          Jia Jiang
Futurist & Writer   SVP Data Strategy   Executive Vice President   Entrepreneur & Author
Wired               Viacom              Cheddar                    Rejection Therapy
The future belongs to the curious ones - Join 5000 visionaries at Europe's leading interdisciplinary business festival - Fifteen Seconds
Previous speakers

Samantha Yarwood          Philip Inghelbrecht                     Jay Curley                          Amir Kassaei               Jarrod Dicker                        Nadine Neubauer
Marketing Director EMEA   Founder                                 Senior Global Marketing Manager     Chief Creative Officer     VP Commercial Product & Technology   Brand Development Lead
Starbucks                 Shazam                                  Ben & Jerry‘s                       DDB Worldwide              The Guardian                         Instagram

Taylor Newby              Kaylee King-Balentine                   Håkan Nordkvist                     Alexander Schlaubitz       Sam Olstein                          Ellen Petry Leanse
Social Media Manager      Director T Brand Studio International   Head of Sustainability Innovation   Vice President Marketing   Global Director of Innovation        Leadership Coach
Netflix                   The New York Times                      IKEA                                Lufthansa                  GE                                   Stanford University
The future belongs to the curious ones - Join 5000 visionaries at Europe's leading interdisciplinary business festival - Fifteen Seconds
Driving positive change.
Our content formats’ sincere goal is to enable you to do better. Where to improve
depends on you and the current business challenges you face. Receive thought-provoking
impulses for positive change.
The future belongs to the curious ones - Join 5000 visionaries at Europe's leading interdisciplinary business festival - Fifteen Seconds
01                                            03
Keynotes                                      Canvas Talks
     Length: 20min                                 Length: 20min
     Location: Forum                               Location: Forum

     International top-speakers enter the          Players worth taking a closer look at:
     forum, pitch their talk within fifteen        Interesting companies curated by our
     seconds and get started. The pitch got        community enter the spotlight and
     you hooked? Fine, have a seat please.         explain their business model by using
     Not your thing? Just head over to the         the business model canvas.
     next stage.

02                                            04
Five in 20                                    Panels
     Length: 20min                                 Length: 30min
     Location: Forum                               Location: Forum & Topic Stages

     The name defines the game: 20                 Interdisciplinary perspectives on
     minutes of presentation with a                tomorrow’s topics. Leaders from
     maximum of 5 slides to be shown.              various metiers reveal their ideas
     A limitation that allows for powerful         and solution approaches. Worthwhile
     speeches and carefully selected               debates in the forum and on the
     content only.                                 topic stages.
The future belongs to the curious ones - Join 5000 visionaries at Europe's leading interdisciplinary business festival - Fifteen Seconds
05                                               07
Fuck-up Talks                                    Workshops
     Length: 20min                                    Length: 90min
     Location: Forum                                  Location: TBA

     Have you ever seriously fucked up so-            Digging deeper turning words into
     mething in your career? Never mind,              actions, our workshops are specifically
     these CEOs have been there too. How              designed and focussed on delivering an
     they have managed to get back on                 interactive, hands-on experience. We
     track and what we can learn from it is           do this by limiting each workshop to 30
     what we are looking for in this format.          participants to maximise your output.

06                                               08
Sessions                                         Case Studies (Sponsored)
     Length: 40min                                    Length: 40min
     Location: Topic Stages                           Location: Topic Stages

     Twice the duration of a keynote, spea-           We are excited to offer our partnering
     kers go in-depth with their speech, pre-         companies the opportunity to demons-
     sent and give the audience the chance            trate their product, service or method
     to participate in a discussion. What’s in        to the audience and encourage them to
     it for you? Valuable learnings for your          give attendees insights and learnings of
     personal or business development.                their challenges.
The future belongs to the curious ones - Join 5000 visionaries at Europe's leading interdisciplinary business festival - Fifteen Seconds
Your network
is your net worth.
Strategic partnerships in order to grow together? Creative alliances for
an upcoming project? No matter what you are striving for right now:
Our networking forges valuable relationships.
01                                                      02                                                   03
       Sound Garden                                  Experimental Brainstorming                                   Nebula Meetings

  At the start it’s you and a few other attendees.      There is a reason it’s called experiment. We go to    To watch the stars shining bright you have to be
Provided with headphones playing good, relaxing              your limits and beyond, looking what the        outside when it’s night, right? We are not so sure.
music you pursue this garden’s paths while being        moment of surprise holds ready for you. Enter the    Enter this room and don’t be confused when fog
    surrounded by rich details and the smell of          unknown and start working solution-orientated.       approaches you. As long as the firmament lights
 flowers. As soon as your senses are evoked you         When the floor beneath your feet goes missing all      your way, you won’t get lost. Further, you have
  can share a cup of vitalizing tea at its end and      of a sudden or you are taken off to headspinning      somebody on your side. If the both of you read
             have a good conversation.                    heights, your brains will come up with creative         all signs properly, you will arrive where
                                                               answers. Because they will have to.                             you should do.
04                                                     05                                                  06
    Connect Sessions                                  Dinner with a Stranger                                    Campfire Circles

Networking should be fun. Always. IKEA’s very own      On both festival days you will have the possibility      When it comes to how sunny days in early
    ball pit will show you how easily that goes.         to sign up for a good dinner in a selection of       summer are spent best, the answer is simple:
 Prepared cards with a set of questions will do all   restaurants curated by us. Good to know: We are         in the park, with some wine and guitar music.
of the icebreaking for you. A set of questions that   locals well informed about the delightful treasure     We make no exception here. Just head for the
  might confuse you. You, your opponent or the        of delicacies our city has to offer. Beyond that, we    green outside, join some relaxed chats at the
 both of you. And that’s just they way it ought to    will connect you with a new acquaintance. Whom         campfire and close the circle. Whether you are
 be, since we are looking to initiate conversations    will you share your table with? Enter the location     coming alone or already accompanied by new
                 worth remembering.                                       and find out.                                 friends depends all on you.
Diversity is an asset.
100 international speakers. Five stages. Four overall topics. Our program attracts a
highly diverse audience. See which attendees of the respective disciplines already
joined us with their companies and whom you will meet in Graz.
MARKETING - SALES - ADVERTISING
MEDIA - PUBLISHING - JOURNALISM
D I G I TA L - D I S RU P T I O N - T EC H N O LO GY
L E A D E R S H I P - TA L E N T - C U LT U R E
AUDIENCE BREAKDOWN 2017

4100 1100                         140             130          100
     •••               •••            •••           •••           •••
Interdisciplinary   Represented   International   Innovative   Accredited
   Attendees         Companies      Speakers       Partners    Journalists
DACH Countries Total: 87%

  Austria (A)               41%

  Germany (D)               39%

  Switzerland (CH)          20%

Rest of Europe Total: 13%

  Slovenia                  18%

  UK                        14%

  Netherlands               12%
                                       D
  Italy                     11%

  Croatia                   9%

  Sweden                    8%
                                           A
  France                    6%    CH

  Finland                   5%

  Belgium                   4%

  Hungary                   4%

  Spain                     3%

  Luxembourg                3%

  Czech Republic            2%

  Liechtenstein             1%
AT T E N D E E S                                    AT T E N D E E S                       AT T E N D E E S

      Industries                                       Company Sizes                           Career Levels
                       J                                                       A                               E
                I              A
                                                                  G
          H
                                                                                                                            A
                                                                                                 D
     G
                                                                                       B
                                        B
                                                         F
     F

                                                              E                                      C
          E                         C
                                                                      D            C                                  B
                           D

A   16%   Marketing, Advertising, Communications   A    7%    1-10 Employees               A   31%   Executive
B   14%   Media & Publishing                       B    28%   11-50 Employees              B   23%   Manager
C   14%   IT, Tech & Telco                         C    16%   51-200 Employees             C   20%   Professional
D   12%   Consulting                               D    10%   201-500 Employees            D   17%   Junior
E   11%   Commerce                                 E    6%    501-1000 Employees           E   9%    Student
F   10%   Tourism & Travel                         F    14%   1001-5000 Employees
G   7%    Automotive & Aviation                    G    19%   5000+ Employees
H   7%    HR
I   5%    Banking, Finance, Insurance
J   4%    Others
Touched by innovation.
    Here’s something in the air. It’s curiosity for the future. Our expo’s vibe relies
on the innovative energy of our partners. In 2017, Microsoft HoloLens premiered here
         in the German-speaking world. But what’s next? We will see. Literally.
“A stellar community of
big-thinking innovators who
will inspire and wow you.
This festival is on my A-list.”
Ellen Petry Leanse
Leadership Coach
Stanford University
“I can’t wait
to return in 2018.”
Jim Piercy
Creative Director
The Wall Street Journal
“Incredibly well organised,
diverse and full of energy.”
Rob Lowe
Senior Director
Lego
“You get to have a front row
seat at emerging ideas and
build relationships with the
people who are leading the
movements.”
Mandy Chooi
Fr. Global Director of HR Strategy & Innovation
ING
“You can’t get any closer
to the real sources who are
driving paradigm shifts in
business, innovation and
creativity.”
Sam Olstein
Global Director of Innovation
GE
“You come for one thing
and you leave with all new
knowledge.”
Jarrod Dicker
VP Commercial Product & Technology
Washington Post
“No better place in the
world to drive your curiosity
and find inspiration.”
Courtney Horwitz
Entertainment Marketing Director
Vimeo
“2017 was my third time
in Graz. Needless to say,
I‘m looking forward to
visiting and extending the
family in 2018.”
Jeremy Abbett
Fr. Creative Evangelist
Google
Tickets for the Fifteen Seconds
Festival 2018.
Fifteen Seconds is Europe’s leading interdisciplinary business festival and gathers a
global community of 5000 visionaries from the fields of marketing, advertising, media,
technology, digital, HR, and leadership to network, learn and get inspired. It takes place
on June 7-8, 2018 in Graz, Austria.
Festival Pass                                Festival Pass Plus
  Festival access on both event days               All Festival Pass perks

  Access to all content formats                    Access to the Speakers’ Dinner
                                                   The conclusion of festival day 1, exclusively for 100 international
  Access to all networking formats                 speakers and industry-leading guests. Drinks and a multi-course
                                                   menu are included, seats are randomly assigned after every
  Access to the expo area                          course to meet new people.

  Access to the matchmaking app                    Workshops with top-speakers
                                                   90-minute workshops under the direction of an international
                                                   expert, limited to 30 Plus-participants. One reserved seat
  Access to the after-show party                   included.

  Breakfast, coffee, drinks                        Access to the Plus Lounge
                                                   Dedicated lounge area at the event venue exclusively for
  Free parking space                               Plus Passes. A quiet space for business meetings with new
                                                   contacts.

Phase 1           Phase 2            Phase 3
1000 Tickets     2000 Tickets      1000 Tickets                    Limited to 250 tickets

€ 199           € 299              € 399                               € 599
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