The future belongs to the curious ones - Join 5000 visionaries at Europe's leading interdisciplinary business festival - Fifteen Seconds
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FIF TEEN SECONDS FESTIVAL 2018 The future belongs to the curious ones. Join 5000 visionaries at Europe’s leading interdisciplinary business festival. Graz, June 7-8, 2018
Designed to drive you forward. What started 2014 as a contemporary marketing conference has since then grown into an interdisciplinary business festival gathering thinkers and makers from all around the world. In 2017, more than 4100 curious minds decided to join Fifteen Seconds and come to Graz. What they all have in common? The will to shape the future.
“Fantastic atmosphere, “Go - and when you come back, “An incredibly valuable great people and I guarantee that the experience forum to exchange ideas a lot of learnings.” will drive you forward.” and do business.” Håkan Nordkvist Alix Fox Michael Goldberg Head of Sustainability Innovation Erotic Journalist Fr. Executive Creative Director IKEA The Guardian Victoria’s Secret Inspiration Knowledge Transfer Networking Over 150 innovative partner companies More than 100 speakers from globally 5000 visionaries from the fields of marke- and 12.000m² of interactive expo trigge- successful brands, pioneers, and game ting, advertising, media, technology, digi- ring your curiosity: Meet products, changers. Five stages and eight different tal, HR, and leadership connect on fertile people, and ideas that change the way content formats highlighting big ideas in ground. Six diverse networking formats you think. business, innovation, creativity. make for new relationships.
Leaders. Solvers. Visionaries. Bright minds from all around the globe take over our stages to reflect on relevant trends in growth, media, tech, and talent. Always included: inspiring stories of groundbreaking success or glorious failure. We will announce 100 new speakers for the festival 2018.
First speakers for 2018 Ben Hammersley Kodi Foster Melissa Rosenthal Jia Jiang Futurist & Writer SVP Data Strategy Executive Vice President Entrepreneur & Author Wired Viacom Cheddar Rejection Therapy
Previous speakers Samantha Yarwood Philip Inghelbrecht Jay Curley Amir Kassaei Jarrod Dicker Nadine Neubauer Marketing Director EMEA Founder Senior Global Marketing Manager Chief Creative Officer VP Commercial Product & Technology Brand Development Lead Starbucks Shazam Ben & Jerry‘s DDB Worldwide The Guardian Instagram Taylor Newby Kaylee King-Balentine Håkan Nordkvist Alexander Schlaubitz Sam Olstein Ellen Petry Leanse Social Media Manager Director T Brand Studio International Head of Sustainability Innovation Vice President Marketing Global Director of Innovation Leadership Coach Netflix The New York Times IKEA Lufthansa GE Stanford University
Driving positive change. Our content formats’ sincere goal is to enable you to do better. Where to improve depends on you and the current business challenges you face. Receive thought-provoking impulses for positive change.
01 03 Keynotes Canvas Talks Length: 20min Length: 20min Location: Forum Location: Forum International top-speakers enter the Players worth taking a closer look at: forum, pitch their talk within fifteen Interesting companies curated by our seconds and get started. The pitch got community enter the spotlight and you hooked? Fine, have a seat please. explain their business model by using Not your thing? Just head over to the the business model canvas. next stage. 02 04 Five in 20 Panels Length: 20min Length: 30min Location: Forum Location: Forum & Topic Stages The name defines the game: 20 Interdisciplinary perspectives on minutes of presentation with a tomorrow’s topics. Leaders from maximum of 5 slides to be shown. various metiers reveal their ideas A limitation that allows for powerful and solution approaches. Worthwhile speeches and carefully selected debates in the forum and on the content only. topic stages.
05 07 Fuck-up Talks Workshops Length: 20min Length: 90min Location: Forum Location: TBA Have you ever seriously fucked up so- Digging deeper turning words into mething in your career? Never mind, actions, our workshops are specifically these CEOs have been there too. How designed and focussed on delivering an they have managed to get back on interactive, hands-on experience. We track and what we can learn from it is do this by limiting each workshop to 30 what we are looking for in this format. participants to maximise your output. 06 08 Sessions Case Studies (Sponsored) Length: 40min Length: 40min Location: Topic Stages Location: Topic Stages Twice the duration of a keynote, spea- We are excited to offer our partnering kers go in-depth with their speech, pre- companies the opportunity to demons- sent and give the audience the chance trate their product, service or method to participate in a discussion. What’s in to the audience and encourage them to it for you? Valuable learnings for your give attendees insights and learnings of personal or business development. their challenges.
Your network is your net worth. Strategic partnerships in order to grow together? Creative alliances for an upcoming project? No matter what you are striving for right now: Our networking forges valuable relationships.
01 02 03 Sound Garden Experimental Brainstorming Nebula Meetings At the start it’s you and a few other attendees. There is a reason it’s called experiment. We go to To watch the stars shining bright you have to be Provided with headphones playing good, relaxing your limits and beyond, looking what the outside when it’s night, right? We are not so sure. music you pursue this garden’s paths while being moment of surprise holds ready for you. Enter the Enter this room and don’t be confused when fog surrounded by rich details and the smell of unknown and start working solution-orientated. approaches you. As long as the firmament lights flowers. As soon as your senses are evoked you When the floor beneath your feet goes missing all your way, you won’t get lost. Further, you have can share a cup of vitalizing tea at its end and of a sudden or you are taken off to headspinning somebody on your side. If the both of you read have a good conversation. heights, your brains will come up with creative all signs properly, you will arrive where answers. Because they will have to. you should do.
04 05 06 Connect Sessions Dinner with a Stranger Campfire Circles Networking should be fun. Always. IKEA’s very own On both festival days you will have the possibility When it comes to how sunny days in early ball pit will show you how easily that goes. to sign up for a good dinner in a selection of summer are spent best, the answer is simple: Prepared cards with a set of questions will do all restaurants curated by us. Good to know: We are in the park, with some wine and guitar music. of the icebreaking for you. A set of questions that locals well informed about the delightful treasure We make no exception here. Just head for the might confuse you. You, your opponent or the of delicacies our city has to offer. Beyond that, we green outside, join some relaxed chats at the both of you. And that’s just they way it ought to will connect you with a new acquaintance. Whom campfire and close the circle. Whether you are be, since we are looking to initiate conversations will you share your table with? Enter the location coming alone or already accompanied by new worth remembering. and find out. friends depends all on you.
Diversity is an asset. 100 international speakers. Five stages. Four overall topics. Our program attracts a highly diverse audience. See which attendees of the respective disciplines already joined us with their companies and whom you will meet in Graz.
MARKETING - SALES - ADVERTISING
MEDIA - PUBLISHING - JOURNALISM
D I G I TA L - D I S RU P T I O N - T EC H N O LO GY
L E A D E R S H I P - TA L E N T - C U LT U R E
AUDIENCE BREAKDOWN 2017 4100 1100 140 130 100 ••• ••• ••• ••• ••• Interdisciplinary Represented International Innovative Accredited Attendees Companies Speakers Partners Journalists
DACH Countries Total: 87% Austria (A) 41% Germany (D) 39% Switzerland (CH) 20% Rest of Europe Total: 13% Slovenia 18% UK 14% Netherlands 12% D Italy 11% Croatia 9% Sweden 8% A France 6% CH Finland 5% Belgium 4% Hungary 4% Spain 3% Luxembourg 3% Czech Republic 2% Liechtenstein 1%
AT T E N D E E S AT T E N D E E S AT T E N D E E S Industries Company Sizes Career Levels J A E I A G H A D G B B F F E C E C D C B D A 16% Marketing, Advertising, Communications A 7% 1-10 Employees A 31% Executive B 14% Media & Publishing B 28% 11-50 Employees B 23% Manager C 14% IT, Tech & Telco C 16% 51-200 Employees C 20% Professional D 12% Consulting D 10% 201-500 Employees D 17% Junior E 11% Commerce E 6% 501-1000 Employees E 9% Student F 10% Tourism & Travel F 14% 1001-5000 Employees G 7% Automotive & Aviation G 19% 5000+ Employees H 7% HR I 5% Banking, Finance, Insurance J 4% Others
Touched by innovation. Here’s something in the air. It’s curiosity for the future. Our expo’s vibe relies on the innovative energy of our partners. In 2017, Microsoft HoloLens premiered here in the German-speaking world. But what’s next? We will see. Literally.
“A stellar community of big-thinking innovators who will inspire and wow you. This festival is on my A-list.” Ellen Petry Leanse Leadership Coach Stanford University
“I can’t wait to return in 2018.” Jim Piercy Creative Director The Wall Street Journal
“Incredibly well organised, diverse and full of energy.” Rob Lowe Senior Director Lego
“You get to have a front row seat at emerging ideas and build relationships with the people who are leading the movements.” Mandy Chooi Fr. Global Director of HR Strategy & Innovation ING
“You can’t get any closer to the real sources who are driving paradigm shifts in business, innovation and creativity.” Sam Olstein Global Director of Innovation GE
“You come for one thing and you leave with all new knowledge.” Jarrod Dicker VP Commercial Product & Technology Washington Post
“No better place in the world to drive your curiosity and find inspiration.” Courtney Horwitz Entertainment Marketing Director Vimeo
“2017 was my third time in Graz. Needless to say, I‘m looking forward to visiting and extending the family in 2018.” Jeremy Abbett Fr. Creative Evangelist Google
Tickets for the Fifteen Seconds Festival 2018. Fifteen Seconds is Europe’s leading interdisciplinary business festival and gathers a global community of 5000 visionaries from the fields of marketing, advertising, media, technology, digital, HR, and leadership to network, learn and get inspired. It takes place on June 7-8, 2018 in Graz, Austria.
Festival Pass Festival Pass Plus Festival access on both event days All Festival Pass perks Access to all content formats Access to the Speakers’ Dinner The conclusion of festival day 1, exclusively for 100 international Access to all networking formats speakers and industry-leading guests. Drinks and a multi-course menu are included, seats are randomly assigned after every Access to the expo area course to meet new people. Access to the matchmaking app Workshops with top-speakers 90-minute workshops under the direction of an international expert, limited to 30 Plus-participants. One reserved seat Access to the after-show party included. Breakfast, coffee, drinks Access to the Plus Lounge Dedicated lounge area at the event venue exclusively for Free parking space Plus Passes. A quiet space for business meetings with new contacts. Phase 1 Phase 2 Phase 3 1000 Tickets 2000 Tickets 1000 Tickets Limited to 250 tickets € 199 € 299 € 399 € 599
fifteenseconds.co @wethinkahead /wethinkahead Fifteen Seconds GmbH | hello@fifteenseconds.co wethinkahead Hans-Resel-Gasse 24, A-8020 Graz | Lehargasse 7, A-1060 Vienna fifteenseconds.co Copyright 2017/2018. All rights reserved. Subject to changes.
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