The Cause 2018 ICA CATIE AWARDS - Signature Caterer for Best Event - "In a world of bland, this was thrilling!"
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“In a world of bland, this was thrilling!” - Alan The Cause Signature Caterer for Best Event 2018 ICA CATIE AWARDS “Exhilarating” - Kelly
SYNOPSIS Fundraisers don’t have to be boring. With an open mind, an abundance of creativity, and a fantastic team effort, The Cause was indeed a thrilling and exhilarating event experience.
Concept The Cause was a kaleidoscope of concepts and designs converging to create a dynamic sensory filled event that brought together special event industry professionals to raise funds for the Search Founda- tion; an industry based not-for-profit. The goal was clearly laid out: create an event that brought imagina- tion to life and celebrated our fellow professionals. Naturally, when you have 100 event professionals attending your event the pressure is high to create new concepts with over the top presentation and an exciting environment. Our venue selection was the first intriguing element for our guests. Held in a renovated night club with a reputation for mischievous behavior from it’s former patrons, the location had recently been turned into an event venue and music recording studio. It’s edgy underground vibe provided the perfect springboard for our creative team. Inspired by the heat and thrill of a pulsing night club, The Cause came to life in a story that placed our guests directly in to the plot line. Enter with us as we revisit what a long strange trip it’s been....
A guests entered the venue they found a black fringe drapery lined a tunnel-way chapter one leading to the event floor. Suspended from the drape were custom menu books providing our guests with a teaser for trust me what was to come. Hidden within the drapery, attendants in full black morph suits handed our first bite; Down the Rabbit Hole; to guests encouraging them to enjoy. Their trip was just beginning. Within the venue guests found a lively party dance with me welcoming them. Modern club music filled the space with our DJ spinning high above us encased in the “Yellow Submarine.” Heavily styled stations dominated the decor concept and lead to an eclectic blend of colorful yet understated linens and a collection of modern design touches. Mingling throughout the venue, servers passed creative hors d’oeuvres with our focus heavy on presentation. Savory Shrimp Churro chapter two suspended from a parasol, Beet and Cashew Cream Terrine on a custom made spindle bar, and a plethora of other delectable bites created a buzz amongst the crowd. Our guests were fully immersed into the “club” scenes we had set for them.
chapter three the trip Each of our stations was designed to bring guests in to an immersive experience pulling them directly in to our continued story. From the presentation and design to the menu selec- tions, and the interaction with our attendants, every element was intentionally created. Pushing the boundaries of traditional station and buffet designs, we asked guests to get outside their comfort zone and step into the “trip” of a lifetime. Using custom created props including grass rugs, costumed attendants, and a small wading pool our over the top detailing was key to our success. Five food stations and two craft cocktail stations were created, each with their own story to tell... “Hen of the Woods”
Within the stations we created craft cocktail pairings that brought another layer to our guest’s experience. Using modern techniques and creative ingredients the cocktails delivered an added detail that continued to push us beyond expectations. “Muddy Water” “Not Detox Tea”
Design and guest interaction was an integral part of each station. Costumed attendants brought an excitement to our guests that was palpable. Decor elements were added to each station to ensure the concepts were fully embraced. Rental items paired with in house items com- bined to create a one of a kind design. “It’s In The Cards”
Adding to the experience we were bold with our vision of guest interaction. Asking guests to remove their shoes and socks to step into a dark pool of water or to put on a blindfold and head- phones that played a custom trance track while being fed by a stranger was an extreme way of bringing our vision to life. It worked beautifully. Guests jumped at the opportunity to immerse themselves into the experiences we had created. “Lady in the Water” “Black Out”
chapter Four Waking Up The last experience our guests had was “Getting Clean.” Ending an evening of wow, we wanted our guests to take home a reminder of their experience. After completing our version of a medical form, guests were given a prescription of herb and fruit powder capsules in a custom labeled prescription bottle that instructed them to take a capsule to induce general happiness. What a long strange trip it was indeed. “Getting Clean”
Challenges We encountered several challenges within this event and faced each with a strong team approach to success. With an aggressive menu and design plan we knew our staff detailing would be invaluable come event day. Several production run throughs were held with our key staff members to ensure we had leaders powered with knowledge. Each attendant had a menu and production guide prior to the event providing them with key infor- mation to set them up for success. Two of our largest challenges would be faced once onsite. With the stations being very interactive dietary restric- tions were a concern from the beginning. All guests with restrictions had a color coded symbol printed on their name badges which allowed our attendants to visual mark them when they were interacting at the station. It’s in the Cards was a randomized serve; however; our dietary notations provided the attendants the ability to change their “fortune” to accommodate the restriction. The venue itself brought us a logistical challenge as we were more than two hours away from our commissary location and the venue had absolutely zero back of house space. A 20x20 area was draped off to allow production inside the venue without removing significant event space. We also staged on our truck with an entrance from our draped area directly to our parked location.
- Menu-
hor D’oeuvres Watermelon, Diakon, Fermented Cherry Gel, Scotch Bonnet Marinated Cherry Tomatoes Dried Spiced Watermelon, with Rose, Parsley, and Cucumber Dust Cured Lemon, Pea Flower Savory Shrimp Churro Beet Terrine with Cashew Cheese with Coconut Curry Pipette Lamb Carpaccio, Caesar Ice Cream, and Micro August Egg – Parmesan Custard Romaine served on a Parmesan Crouton with Potato Frites Performance Stations IT'S IN THE CARDS HEN OF THE WOODS BLACK OUT Beef Tenderloin, Roasted Celeriac, Confit Leek, Edible Soil, Roasted Mushrooms, Branded Potato Paper Strip, Burnt Leek, Herb Gel, and Smoked Peppesr and Seasoned Back Horseradish Espuma Beet Bubble Arugula Meringues, Chesseur, Micro Greens Squid Ink Parmesan Ravioli, P Mustard & Scotch Bonnet Confit Cabbage, armesan Cream Sauce Honey and Squash Puree, Mushroom Bacon with Shaved Black Truffle Duck Bacon Glazed with Mustard and Edible Tea Blossoms LADY IN THE WATER GETTING CLEAN Brined Salmon, Spiced Red Cabbage Coat, Fruit and Herb Capsules Salt Roasted Beet Root, Roasted Corn, Scotch Bonnet Spiced Crab, Salt Roasted Sweet Potatoes, Sweet Potato Parsley Oil White Chocolate Panna Cotta with Ginger Caviar, Candied Ginger, White Chocolate Sponge, Micro Greens Brined Sweet Potato, Spiced Red Cabbage Coat, Satsuma Fluid Gel, Pickled Jicama and Pistachio Crumble Carrot Salad, Parsley Oil and a trio of Gastrique IV's
- Partners - VENUE : 416 Wabash ENTERTAINMENT: Jim Cerone 416 E Wabash St 9939 Allisonville Rd Indianapolis, IN 46204 Fishers, IN 46038 317-576-9643 317-845-0749 INFO@416WABASH.COM JIM@JIMCERONE.COM RENTALS : Mauve Vintage LINEN : BBJ Linen 1501 E Berry St 6125 Howard St Fort Wayne, IN 46803 Niles, IL 60714 260-627-9556 847-329-8400 maevevintage@gmail.com bmarino@bbjlinen.com
- The Contract -
- key Recipes - Brined Sweet Potato, Spiced Red Cabbage Coat, Pickled Brined Salmon, Spiced Red Cabbage Coat, Scotch Bonnet Jicama and Carrot Salad, Parsley Oil - YIELD 50 Spiced Crab, Parsley Oil - YIELD 50 2 1/4 lb. Potato Sweet, Jumbo Brined, Smallest Disc Cutter 4 3/4 lb Salmon King 20# 150 g Coat, Spiced Cabbage 3g/Serving 158 g Coat, Spiced Cabbage 4 lb. Pickled Jicama and Carrot 1.25oz/Serving 3 lb Crab, Spiced 1 pt Oil, Parsley Tsp/Serving 1 pt Oil, Parsley 40 g Basil Crystals 1/4 Tsp/Serving 150 g Basil Crystals Coat, Spiced Cabbage Method: 854 3/8 g Cabbage Red 1. Brine Salmon for 2 hours then bag and sous vide at 50C for 50 minutes. 23 3/4g Salt, Himalyan 2. Cut Salmon into discs and roll in Spiced Cabbage Coat 9 1/2g Spice, Chili Ancho Granulated Coat, Spiced Cabbage 9 1/2g Spice, Paprika SMK 900g Cabbage Red Method: 25g Salt, Himalyan 1. Place Cabbage leaves in dehydrator at 125F for 12-16 hours. 10g Spice, Chili Ancho Granulated 2. Spice grind dehydrated cabbage leaves and stir in remaining spices. 10g Spice, Paprika SMK Pickled Jicama and Carrot Method: 3 lb Jicama 5# Batonnet 2” long 1. Place Cabbage leaves in dehydrator at 125F for 12-16 hours. 1 lb Carrot Baby w/tops Purple, Julienne 2. Spice grind dehydrated cabbage leaves and stir in remaining spices. 2c Vinegar, White Wine Spiced Crab 2c Water 2 1/4 lb Crab Blue Lump 2 dry c Sugar, Granulated Extra 4 fl oz Lime, 110ct 20 g Spice, Cardamom WHL 4 fl oz Lemon 75 ct 20 g Spice, Coriander Seed 1 ea Lime, 110ct 2 dry tbl Salt Kosher 2 ea Pepper, Scotch Bonnet 10 g Spice, Celery Seed OZ Cilantro 1# 10 g Spice, Fennel Seed WHL 1 dry tbl Salt, Himalayn 10 g Spice, Cumin GRND 2 fl oz Oil Extra Virgin 4/3LT Method: 1. Mix all ingredients except jicama and baby carrots in a sauce pot and bring to a boil. Method: 2. Allow pickling liquid to cool to 120F or less and pour over Jicama and Carrot in a half pan and vacuum in vacuum changer while monitoring liquid to keep from boiling over. 1. Mix all ingredients in a large boil thoroughly. 2. Chill and reserv for service Repeat the quick pickle process twice. 3. Chill and reserve until use. Parsley Oil 2/3 bunch Parsley 3ct Rough Chopped Parsley Oil 7/33 fl oz Oil Soybn Salad 2/3 bunch Parsley 3ct Rough Chopped 2/3 tsp Salt Kosher 7/33 fl oz Oil Soybn Salad 2/3 tsp Salt Kosher Method: 1. Place all ingredients into a blender and puree until smooth. Remove and shock in ice bath. Method: 2. Reserve for service 1. Place all ingredients into a blender and puree until smooth. Remove and shock in ice bath. 2. Reserve for service
- key Recipes - Mushroom Terrarium - YIELD 72 Beef Tenderloin, Roasted Celeriac, Confit Leek, Burnt Leek, Edible Soil Herb Gel, and Horseradish Espuma Beet Bubbl - YIELD 50 2 3/8 lb Pumpernickle 1 1/4 lb Mushroom Portabella Cap 3 1/2” 1/3 oz Spice, Long Pepper 50 serving Seared Beef Tenderloin 2oz 75g Gel, Herb 1 1/qt Puree, Rosted Celeriac 1 1/2pt Espuma, Horseradish 2 3/8 lb Beets, Red 5# 100 piece Confit, Leek 9 5/8 oz Chocolate Dark Calleba .53% 3ea Leeks, 12ct 50ea Orb, Beet Sugar 1 /14 oz Salt Black Hawaiian Seared Beef Tenderloin, 2oz 1 1/4 tbl Oil Extra Virgin 4/3LT to coat beet 1/4dryc Salt, Kosher 1/2c Olive Oil Blend 90/10 1/4dryc Spice, Black Pepper 50round Beef Tenderloin Choice PSMO Method: 1. Slice Pumpernickle and layout on sheetpans and bake on 150F until crisp Method: 2. Slice Mushrooms and place in a dehydrator on 125F for 12 - 16 hours. 1. In a large container, combine all ingredients until beef is evening coated. 3. Using smoking gun, smoke long pepper with cherry wood on a small sheet pan for 5 - 10 minutes, grind pepper 2. In a large pan over medium high heat sear beef on both sides until golden brown. Remove from pan and place on a parchment paper lined pan and allow to cool. Chill and reserve for service. fine. 4. Slice Beets 1/2“ and place on a sheetpan, coat with olive oil and hawaiian salt. Roast 350F for 20 - 25 minutes. Puree, Roasted Celeriac Puree with stick blender adding war water until pulpy. Run through chinoise and squeeze pulp. Spread pulp 2 1/3 lb Celery Root 1 1/2 c Vegetable Stock 3/4 qt Cream, Heavy Whipping 12ct 1/4dryc Salt Kosher on silpat and place in dehydrator at 125F for 12 - 16 hours. 1 1/2 drytbl Spice, Pepper White GRND 5. Rough chop chocolate off CAB block. Spice grind all ingredients and combine in a large bowl for service. Method: Arugula Meringue 1. Peel Celery Root and slice into 1/2” discs. Roast for 15-20 minutes at 350F. 2. Robot Coupe all ingredients until desired consisteny, using additional vegetable stock as needed. 2 1/8 fl oz Bean Garbanzo 1 1/2 oz Arugula Baby 4# Herb Gel 5g Thyme Fresh 1# 3/4 drytsp Spice, Cream of Tartat 500g Vegetable Stock 5g Rosemary, Fresh 1# 3/8 dryc Sugar, Granulated Extra Fine 5oz Tarragon 1# 5g Basil, Fresh 1# 2 7/8 oz Maltodextrin 5g Parsley 3ct 1.31g High-Acyl Gellen Gum 3/4 drytsp Xanthan Gum 3/4 drytsp Salt Kosher Method: 3/8 drytsp Spice, Pepper White GRND 1. Bring Vegetable Stock and High-Acyl Gellen Gum to 203F for 3 minutes. Remove from heat and pour onto silpat lined sheet tray and place in cooler. Method: 2. After 5 minutes sprinkle herbs and gently spread with an offset spatula. 1. Heat oven to 225F 3. Chill until gel sets and cut into strips. 2. In a stand mixer add Aquafaba and Cream of Tartar. Whisk on Med-High until it foams, about 1-2 minutes. Espuma, Horseradish 3. While whisking add in Sugar, Tbl at a time until fully incorporated and disolved. Add in Salt, Pepper, and 3/4qt Cream, Heavy Whipping 12ct Xanthan Gum. Horseradish 4. Continue mixing until glossy and stiff peaks form, 7 - 12 minutes. 3/4floz Lemon 75ct 5. Prepare pastry bag and pipe onto silpat lined sheets, 1/2 dollar sized. 6. Bake at 225F for 25-30minutes 1. Bring heavy cream and horseradish to light simmer while stirring constantly. 2. Place in an ISI charger with lemon juice and charge with two NO2 cartridges and store on its side in the cooler until service. Mushroom Bacon 1 1/4 lb Mushroom Portabella Cap 3 1/2” Confit, Leek 6ea Leeks, 12ct 30g Garlic Peeled Fresh Jar 1/2c Oil Extra Virgin 4/3lt 1dtrytbl Salt Kosher Method: 2oz Shallot, Fresh Peel on 5# 1drytsp Spice, Black Pepper 1. Slice mushroom 1/8” and place in dehydrator at 125F for 10 - 12 hours. Method: Gatherer Sauce (Chesseur) 1. Simmer leeks with tops removed for 15 - 20 minutes in a large saucepot. 1 1/8c Butter Solid UNSLT 1 1/8 c Brandy VSOP 2. Remove water from saucepot and add in oil, shallot, garlic, salt, pepper, and simmer on medium low heat for 10-15 3 3/8 lb Mushroom, Medium 10# 4 1/2 Vegetable Stock minutes. 3 3/8 oz Shallot, Fresh Peel on 5# 4 3/4 drytbl Parsley 3ct 3. Remove from heat and chill before slicing into 1/4” discs. 2 1/4 lb Tomato Roma 25# 2 1/4 drytbl Salt Kosher 2 3/4c La Grand Noir Chardonnay 1 1/8 drytbl Spice, Black Pepper Orb, Beet Sugar 1 1/8 ea Spice, Bay Leaves WH 2lb Sugar Isomalt 1/2c Water 2drytbl Powder, Beet Method: 1. Heat a large saucepan over medium heat, add 2 tablespoons of butter and when hot add the mushrooms. Method: 2. Add the shallots and cook until they soften. 1. In a saucepan add Isomalt Sugar and cover with water until wet sand consistency. Head on medium until 168F. 3. Add the tomato, wine, and brandy and bring to a boil. 2. Pour onto silpat until cool enough to touch, working with Nitrile gloves. Fold in Beet Powder and begin pulling to 4. Immediately reduce the heat to a immer and continue cooking until most of the liquids have evaporated. remove air bubbles. 5. Add the reduced stock and parsley, continue to reduce for 5 minutes or until it has reached Nappe stage. 3. Using scissors, cut into squares about 1”. Season with salt and pepper to taste. 4. Using hand pump, sugar lamp, and fan begin blowing the beet orbs. 5. Using a heated knife, carve filling hole into one side of bubble. 6. Using ISI charger, fill with espuma prior to service.
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