PARTNERSHIP OPPORTUNITIES - Arlington Park
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PARTNERSHIP OPPORTUNITIES
WIN, PLACE We want to invite your company to partner with Arlington
International Racecourse, one of the most prestigious
& SHOWCASE Thoroughbred racecourses in the world. The Arlington brand is
YOUR BRAND recognized throughout Chicagoland, and aligning your business
with Arlington can assist you in communicating your message
AT ARLINGTON
to approximately three-quarters of a million fans in attendance
INTERNATIONAL RACECOURSE
each season.
Arlington International Racecourse has become a summer
entertainment destination and is rich in tradition, beauty and
edge-of-your-seat excitement. Whether you are looking to
market to families, young adults or business executives, Arlington
offers a wide array of marketing possibilities that can be custom-
tailored to help you meet your business objectives.
The following pages highlight partnership opportunities available.
Please allow us to present you with a package that will get your
brand out of the gate and into the Winner’s Circle.
Arlington International Racecourse
Win, Place & Showcase Your Brand A
Premium Events 5
TABLE OF
Weekly Promotions 9 CONTENTS
On-Site Activation 11
Good Day Arlington
Digital Billboard
Signature Event: The Arlington Million 12
First-Class Hospitality & 14
Venue Naming Rights
Facility Signage 18
Digital Media 20
Print Media 22
Fan Profile 24
Contact Us 26
Arlington International Racecourse
3 Table Of ContentsArlington International Racecourse hosts a number of premium events during the racing season. Naming rights and
sponsorship partner packages are available for each event. Partnerships include a combination of the following: title PREMIUM
recognition, event signage, inclusion on all promotional material, racetrack signage, on-site activation during event, media EVENTS
exposure, print, electronic media coverage and ticketing options.
• Opening Day • Renaissance Faire Family Day & • Horses & Hounds
Palatine Community Day
• Kentucky Derby Day • Around the World, 1 Week
• Miller Lite Party in the Park After Countdown to the International
• Binny’s Food & Wine International Dark I: Country Night Festival of Racing
• Mother’s Day • Champions Day • Breakfast at Arlington
• Preakness Stakes Day • Fireworks • Arlington Million
• College Day • Food Truck Festival on Ride to the • Chords & Colts
Million, presented by Miller Lite
• All American Affair • Arlington’s Got Talent
• First Responders Day
• State Fair Family Day & Arlington • Chicago Wolves Day
Heights Community Day • An Arlington Paddock Production:
Family Movie Night • Dino Day & Chicago
• Memorial Day Community Day
• Art in the Park
• Binny’s Taste at the Track Summer • Miller Lite Party in the Park
• Chicago Bears Day After Dark III: 90’s Night
• Northwestern University Day
• Brown & Clear with a • Septemberfest
• Belmont Stakes Day
Chance of Hops • Back to School
• Mascot Day
• Chicago White Sox Day & • Labor Day
• Jockey Appreciation Day & White Sox Charities 5k
Post Race 5k • Binny’s Taste at the Track Fall
• Miller Lite Party in the Park
• Father’s Day After Dark II: Rock N’ Roll Night • Luck of the Irish
• Sensational 70’s • Magic for Muggles Family Day & • Closing Day
Rolling Meadows Community Day
•
*Sample of events currently or previously held at Arlington International Racecourse. Events evolve with trends and guests’ interest.
Arlington International Racecourse
5 Premium EventsArlington International Racecourse hosts a number of weekly
promotions during the racing season. Promotional naming
WEEKLY
packages include a combination of the following title sponsorship PROMOTIONS
rights: title recognition on-site and on all promotional material,
branding, annual track signage, on-site activation, annual media
exposure, print, electronic media coverage and ticketing options.
Value Day (Average Attendance: 4,000)
General public and seniors receive discounted admission with
special food packages.
Friday Party in the Park (Average Attendance: 6,500)
Fridays offer guests live musical entertainment, $3 Miller Lite drafts
and a comfortable Beer Garden.
Saturday Summer Concert Series (Average Attendance: 11,100)
Guests enjoy Saturday afternoons filled with delicious food, beverage
specials and a full day of live musical entertainment.
Sunday Family Day (Average Attendance: 11,700)
Family Days at Arlington International Racecourse are now bigger
and better than ever. Families can enjoy the Junior Jockey Zone that
includes pony rides, a petting zoo, a face painter, a moon bounce
and more.
Arlington International Racecourse
9 Weekly PromotionsOn-Site Activation Good Day Arlington ON SITE
ACTIVATION,
GOOD DAY
ARLINGTON,
DIGITAL
Bring your product or service to the racecourse and interact directly
Good Day Arlington is a unique Arlington television
BILLBOARD
with fans through tent and kiosk space in highly trafficked areas
throughout the facility. Possibilities are endless – pass out coupons, production that is the only LIVE Chicago television
flyers, offer contests and interact with all Arlington guests. Uses of program broadcast in its timeslot on Saturday Mornings.
the on-site activation area must be mutually agreed upon in advance, It provides Chicagoland viewers with an update on
but Arlington is flexible and open to suggestions on how to best breaking sports news and the latest weather along
maximize this marketing opportunity to meet your needs. with interesting conversation that makes for compelling
viewing. The content of the program is wide ranging,
Digital Billboard but of course, coming LIVE from Arlington International
Racecourse, there is an emphasis on the thrills of horse
racing that Arlington offers to hundreds of thousands of
customers every year.
Another unique element of the show is the great
number of well-known guests that join co-hosts Howard
Sudberry and Alyssa Ali on a weekly basis. Past guests
Arlington owns a new (as of 2016), 20’ x 60’, digital billboard located have included Mike Ditka, Joel Quenneville, Eddie
on our property (half mile north of Euclid) visible from Route 53 in Olczyk, Hawk Harrelson and Ozzie Guillen along with
both directions. It targets traffic headed to and from communities in a number of notable guests from show business.
Chicago’s Northwest suburbs. This new digital billboard is the tallest,
most impactful board along the busy Route 53 corridor. In addition Sponsorship opportunities include broadcast commercials,
to being visible to the motorists that travel north and south on Rt. 53, live reads, on-set product displays, demonstrations and/
the board is visible along Northwest Highway, the Metra commuter or interactions as well as the opportunity to incorporate
line, and at the stoplight from the Rt. 53 exit ramp which has a red other advertising opportunities including game day
light duration of up to 90 seconds. Include this billboard in your program, on-site activations and billboard.
marketing plan to spread the word about your business or event.
Arlington International Racecourse
11 On Site Activation And Promotional GiveawaysSIGNATURE The Arlington Million was the first Million Dollar race in
Thoroughbred racing history. A tradition for more than 35 years,
EVENT the Arlington Million has become a Chicagoland legend and is a
grand celebration for the “Sport of Kings” drawing horses, owners,
THE ARLINGTON trainers, jockeys and fans from every corner of the world. The race
MILLION is nationally televised and is available in 72,000,000 homes. An
original and extravagant summertime sports party, the Arlington
Million is traditionally the largest attended day of the season.
Average attendance: 31,000
A presenting partner of the Arlington Million will be included in
all Million-specific media buys and will receive recognition as the
presenting partner, on-site event signage and activation, annual track
signage, media exposure as well as hospitality events.
Arlington International Racecourse
Signature Event: The Arlington Million 12FIRST-CLASS Arlington International Racecourse offers different ways to reach fans by offering naming rights on specific locations
within the park. By incorporating your name and branding in these areas, you can feel assured that the people will associate your
HOSPITALITY name with their enjoyment. Various packages can include: venue branding, venue usage rights, annual track signage, on-site
& VENUE activation, media exposure, print, electronic media coverage and ticketing options. All private group venues host events year
round and are open for naming rights discussions.
NAMING
RIGHTS Private Group Venues
Marquee Tents _ ___________________________________________________________________________________________________________________________________________________________________________ 1 Silks at 2200 _________________________________________________________________________________________________________________________________________________________________________________ 3
Located just past the finish line, our six tents offer the freedom Designed to be a crowd pleaser, this swanky lounge provides
to socialize outside and under shelter. This venue is perfect for an upscale yet casual environment to enjoy a thrilling day at the
everything from company picnics to family outings. Each tent races with colleagues or friends. Capacity: 60-175
accommodates up to 100 guests and can be utilized in a number of
configurations or as a whole to accommodate your specific needs. Governor’s Room ____________________________________________________________________________________________________________________________________________________________ 4
Capacity: 60-100 guests. Tents can be combined for a maximum capacity of 600 guests. Designed to entertain clients, co-workers and friends; offering a
stately balcony with stunning views of the track, a beautiful bar
Miller Lite Deck _ ____________________________________________________________________________________________________________________________________________________________________ 2 and flatscreen televisions. Capacity: 60-175
Located on the third floor, this pub venue provides a mix of
indoor and outdoor excitement. With its sports bar atmosphere, International Skyline Lounge _ _____________________________________________________________________________________________________ 5
it is a highly popular option for employee outings, birthdays and Stationed at the top of the stretch with sweeping views of
other fun celebrations. Capacity: 40-80 the racetrack, this fourth floor venue offers dining options
for various size groups of up to 350.
Arlington International Racecourse
First-Class Hospitality & Venue Naming Rights 14 1 2 3Million Room Platform _ ___________________________________________________________________________________________________________________________________ 6 Park Pavilion _____________________________________________________________________________________________________________________________________________________________________________________ 8
Centered in the fourth-floor Million Room, the elevated Located in perfect proximity to Park activities and The Park stage,
platform offers all the racing thrills and action from above. these semi-private tents offer beautiful views of the track.
With a lookout point to the track and access to stadium Capacities range from 25-192.
seats, you and your guests can enjoy the afternoon in style.
Box Seats 9
It’s the venue where you’ll want to host a million different
____________________________________________________________________________________________________________________________________________________________________________________________________
Aligned with the homestretch, the box seats provide commanding
events. Capacities range from 40-150.
views of the racetrack and great outdoor seating under the
Suites _ ______________________________________________________________________________________________________________________________________________________________________________________________________________________ 7 shelter of the cantilevered roof. Capacities range from 10-1,000.
Dressed to impress, the suites offer a variety of luxuriously
furnished options for indoor and outdoor entertaining. Guests
can host any kind of event in comfort and style, all with great food,
first-rate service, close-by mutuel tellers and built-in television
monitors. Capacities range from 16-100
4
5 6 7 8 9FIRST-CLASS Public Dining Options
HOSPITALITY Cowboy Grille 1 Terrace Café _ __________________________________________________________________________________________________________________________________________________________________________________ 4
& VENUE
______________________________________________________________________________________________________________________________________________________________________________
This western-themed American pub features Southern Across from the finish line giving you an up close view of the
excitement on the track.
NAMING classics and overlooks the Paddock.
RIGHTS Mr. D’s Sports Bar _ __________________________________________________________________________________________________________________________________________________________ 2
Million Room Restaurant
Fine dining in an elegant atmosphere. It’s the place to see
__________________________________________________________________________________________________________________________ 5
Chicago-themed sports bar located on the apron level for
ease of trackside viewing. and be seen. The Million Room has tiered seating and floor-
to-ceiling windows to ensure a scenic and spectacular view
of the pulse-pounding action. Convenient wagering, air
Cobey’s Food Court _________________________________________________________________________________________________________________________________________________ 3 conditioning and a flat-screen TV on each table optimize
This food court offers something for everyone including this posh experience.
Chicago-style hot dogs, fajitas, salads, pizza and more.
Food and Beverage Carts _ ______________________________________________________________________________________________________________________ 6
Over 15 specialty carts located throughout the
Grandstand and Park area.
2 3
Arlington International Racecourse
First-Class Hospitality & Venue Naming Rights 16 1 4Outdoor Seating
General Admission _______________________________________________________________________________________________________________________________________________________ 7 Executive Box Seats ________________________________________________________________________________________________________________________________________________ 10
Located on the apron level with trackside benches. The Executive Box Seats have a TV viewing station and
comfortable chairs all under the shelter of the cantilevered roof.
Reserved Seats 8
Canopy Tables
_________________________________________________________________________________________________________________________________________________________________________
11
Stadium seating that provides a comfortable view of the ____________________________________________________________________________________________________________________________________________________________________________
track in the comfort of shade. Enjoy your food and beverage at the canopy tables on the
track level.
Park 9
Picnic Tables
_______________________________________________________________________________________________________________________________________________________________________________________________________________________________
12
Enjoy a day at the races located just feet away from the _ __________________________________________________________________________________________________________________________________________________________________________________
horses as well as the musical entertainment, family activities Family-friendly Park area that offers picnic tables to spread
and food and beverage specials. out and enjoy the races trackside.
5
8 11
6 7 9 10 12FACILITY Opportunities abound, rain or shine. With more than 750,000 visitors eyeing your message annually, strategically
placed, well-situated advertisements are located in high traffic areas throughout our grounds.
SIGNAGE
Indoor
Digital “PING” Boards _______________________________________________________________________________________________________________________________________ 1 Apron Backlit Signage _ ____________________________________________________________________________________________________________________________________ 3
With approximately 4,100,000 impressions per year, these With approximately 3,000,000 impressions per year,
customizable digital boards allow you to display your brand in these signs are stationary fixtures within the building
bright, high-definition quality. Seen by thousands each day, this displayed throughout the apron level. Dimensions: 71-1/2” x 47-3/4”
is considered the most flexible signage option allowing you to
change your message on a regular basis with ease. TV Monitors _ _____________________________________________________________________________________________________________________________________________________________________________________ 4
Portrait Units: 1920 high x 1080 wide 72 dpi and Landscape Units: 1920 wide x 1080 high 72 dpi
Showcase your message on more than 2,200 TV monitors
throughout the facility and over the simulcast signal. With
Escalator Backlit Signage ______________________________________________________________________________________________________________________ 2
approximately 6,000,000 impressions per year, your
Located between floors within the escalator banks, this
brand message can be broadcast multiple times per day to
signage opportunity allows for branding exposure to guests
more 650,000 guests at the track and nationally to 1,000
traveling throughout the building. Dimensions: 71-1/2” x 17-1/2”
racetracks/OTBs each year. Sizes of the TVs vary from 8” - 60”
2
Arlington International Racecourse
Facility Signage 18 1 3 4Outdoor
Infield Videoboard _ _______________________________________________________________________________________________________________________________________________________ 5 Infield Signage ___________________________________________________________________________________________________________________________________________________________________________ 8
The focal point of the racetrack, the infield video board allows The perfect way to showcase your logo, infield signage
you to display commercials, live interviews and static images billboards are visible to thousands of fans watching live
all centrally located for the entire park to see. racing as the horses turn into the homestretch.
Dimensions: Traditional 4:3 (720 x 486 pixels, 72 dpi) Dimensions: 71-1/2” x 17-1/2”
Paddock Signage _ _____________________________________________________________________________________________________________________________________________________________ 6 Tunnel Signage _ ________________________________________________________________________________________________________________________________________________________________________ 9
With approximately 5,400,000 impressions per year, This prime advertising location allows you to display your brand
paddock advertising is seen by all guests watching the horses near the Paddock where horses make their way to the track.
as they prepare for the upcoming race. This advertising location Dimensions: 137-1/2” x 22”
is also visible on camera before each race and broadcast daily
via our simulcast signal to millions of viewers worldwide. Band Stage __________________________________________________________________________________________________________________________________________________________________________________________ 10
Dimensions: 131-1/4” x 23-3/8” Committed to being a premier entertainment venue, Arlington
holds a number of large-scale and small-scale concert events
Under-the-Rail Signage _______________________________________________________________________________________________________________________________ 7 in The Park every season. Partnership opportunities include
With approximately 4,800,000 impressions per year, this signage on and surrounding the band stage, a featured logo
impactful signage gives marketers outstanding visibility to on marketing and advertising materials and live experiential
fans watching the exciting final few yards of the big race. activations on-site during events and lead-up promotions.
Dimensions: 24’ x 19-7/8”
7
5 6 8 9 10DIGITAL Arlington’s digital presence gives fans all of the news
and information they want to know. Your partnership
ArlingtonPark.com _ ______________________________________________________________________________________________________________________________________________________
The core source for all information for guests, promotional days,
1
MEDIA with Arlington will be exposed to thousands of fans events, schedules and updates; your partnership or promotion
in Chicagoland and beyond who want to get up-to- can be exposed to over a million visitors per year.
date news, event information, promotional updates and
ticketing information. Web Statistics
• Approximately 5.8 million page views per year
• Over 600,000 unique visitors per year
E-mail Blasts _ ____________________________________________________________________________________________________________________________________________________________________________________ 2
Approximately 920,000 impressions per year, Arlington’s
“Arlington Today” e-mail blast is an informational electronic
newsletter sent to a database of over 80,000 people weekly.
Social Media _ __________________________________________________________________________________________________________________________________________________________________________________ 3
Through social media, Arlington directly reaches and
interacts with thousands of loyal fans on a daily basis. Our
social media platforms provide instant access to blogs,
1 photos, videos and promotional giveaways to give our
fans unique information ranging from racing tips to concert
dates and everything in between. Arlington will create a
digital promotional plan specific to your sponsorship with
integration on Facebook and Twitter.
• Facebook Fans –31,900 fans (and growing)
2 3 • Twitter Followers – 8,900 followers (and growing)
Arlington International Racecourse
Digital Media 20PRINT Arlington produces a variety of print media that can put your
brand in front of the eyes of every guest as they read about
Arlington Program _________________________________________________________________________________________________________________________________________________________
Purchased by over 120,000 guests each season, the
1
MEDIA the races and all of the exciting entertainment opportunities Arlington Program is Arlington’s ultimate source for reading
at the park. about the races. The Arlington Program is the perfect location
to reach a wide range of Arlington guests while they choose
their winning horses.
Full-Page – 7-1/2” x 10” Full-Page – 7-1/2” x5” Full-Page – 7-1/2” x 2-1/2” Full-Page – 7-1/2” x 1-1/4”
Pocket Schedules _ ___________________________________________________________________________________________________________________________________________________________ 2
More than 35,000 pocket schedules are printed each
season and distributed inside Arlington International
Racecourse as well as surrounding retail locations and at
community-wide events. Ad space is available on the back
panel of the pocket schedules.
Group Events Brochure ______________________________________________________________________________________________________________________________ 3
Many opportunities exist to treat and incentivize
employees, customers, suppliers or others. Arlington
has a variety of group hospitality offerings which can be
incorporated into all partnership packages.
1
Arlington International Racecourse
Print Media 22Direct Mail ____________________________________________________________________________________________________________________________________________________________________________________________ 4
A partnership with Arlington can also put your brand
onto direct mail pieces sent throughout the season. With
multiple groups of customer segmentation ranging from
15-25,000 each, our expanded mailing list reaches over
175,000 customers throughout the year.
3
• Logo Inclusion
Whether you are partnering with a specific day or as part
of an event, your logo can be included in the mail piece
itself creating alignment with the overall promotion.
• Featured Event Description
Full description of your promotional details can be listed
to engage the reader with an enticing offer or event. 2
• Audience Reach
With multiple customer segmentations within easy
reach, your target market can be found using our
mailer data to create a custom mail campaign sure to Direct Mail
deliver a high ROI.
4FAN Year after year, fans flock to Arlington International Racecourse to
engage in the majesty of racing and to experience first-class, family-
PROFILE friendly entertainment and hospitality. With more than 750,000
guests each year, Arlington is a consistently popular sports and
entertainment destination. With multiple customer segmentations
and a vastly diverse fan base, Arlington can offer opportunities to
excite and engage your target audience like no other.
Arlington International Racecourse
Chicago Bulls
Chicago Blackhawks
Ravinia
Chicago Bears
Chicago Wolves
100K 200K 300K 400K 500K 600K 700K 800K 900K
*Arlington International Racecourse attendance measures up to other Chicagoland attractions.
Arlington International Racecourse
Fan Profile 24Equal Opportunity The Graduate
Women like racing too. While many people think horse racing 46% of Arlington fans have a college degree – that’s 37% higher
is a male-dominated sport, nearly 49% of Arlington attendees than the Chicago market.
are female.
Earning Power
Family First Arlington attracts affluent patrons. 56% of Arlington fans have a
A destination for family fun, 36% of attendees are families with household income greater than $75,000. Over 35% of fans have a
at least one child, and 50% of spectators are between the ages household income greater than $100,000.
of 35-59.
Homebuyers
One of the best measures of financial stability is home ownership.
49% female
78% of Arlington patrons own their primary residence, indicating
36% families w/ at least one child their financial well-being and spending power.
50% between ages 35-59
46% have a college degree
56% make over $75K
78% own their primary residence
10% 20% 30% 40% 50% 60% 70% 80% 90%GET IN THE RUNNING,
BECOME A PARTNER
Please contact
Arlington International Racecourse
at 847.385.7500 for
partnership opportunities.2200 West Euclid Avenue Arlington Heights, IL 60005 arlingtonpark.com
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