2019 MEDIA DATA FOR SPONSORING IN 2019 Attractive offers and additional marketing services for exhibitors - Agritechnica
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2019
MEDIA DATA FOR SPONSORING IN 2019
WHERE INNOVATION MATTERS.
10–16 NOVEMBER, HANOVER, GERMANY
PREVIEW DAYS 10/11 NOVEMBER
www.agritechnica.com facebook.com/agritechnica
MEDIA DATA FOR SPONSORING
IN 2019
Attractive offers and additional
marketing services for exhibitors
1
MEDIA DATA FOR SPONSORING IN 2019
ATTRACT ATTENTION TO YOURSELF!
In November 2019 the world‘s leading trade fair for agricultural machinery is expecting over 450,000 visitors from around
the world in Hanover, Germany. Use the attractive sponsoring possibilities to take centre stage for the attention-getting
presentation of your brands and products. We offer you suitable packages for optimum sponsoring.
OFFERS SPONSORING
SPONSORING OFFERS
• Lanyards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
- AGRITECHNICA
- Systems & Components
• Annual Wall Calendar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
- AGRITECHNICA
• Catering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
- International Visitors’ Lounge
- Systems & Components Future Café
Advertising Spaces
• Smartphone Charging Stations. . . . . . . . . . . . . . . . . . 5
Young Farmers Party . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
KALENDER / CALENDAR
Farming Simulator League. . . . . . . . . . . . . . . . . . . . . . . . . . 8 2020
ADDITIONAL MARKETING OFFERS 09 6
37
13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
38 39 40
2020
1 2 3 4 5 7 8 9 10 11 12
DLG-Waldtage
• Banner Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
• Press Compartments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
• Trade Press Stand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Contact: Swen Busse
S.Busse@DLG.org
Tel. +49 69 24788-435
The sponsoring offer is available to you at the Exhibitor Service Portal. Exhibitors can register their interest as sponsors.
However, this is only a declaration of intent, as the DLG reserves the right not to produce this product should the number of
sponsors be insufficient.
The general AGRITECHNICA sponsoring conditions in the current version apply. These are provided at the AGRITECHNICA Exhibitor Service
Portal or on Page 12.
2
MEDIA DATA FOR SPONSORING IN 2019
LANYARDS FOR TRADE FAIR VISITORS
Lanyards will already be distributed to visitors free of 2019
charge at the entrances to the AGRITECHNICA trade fair
grounds. They offer space for a personalised trade fair 2019
badge and will be worn visibly by visitors during their visit.
As exhibitors you can present your company brand on the
lanyard with sponsoring. You already attract the attention
of the professional visitors to your company‘s presence
when they arrive. 2019
• There are sponsoring possibilities for AGRITECHNICA 2019 Example illustrations
and/or Systems & Components
• Packages of 15,000 lanyards each can applied for
• Several packages can be requested per company • Proportional stocking of the exhibition ground entrances
• Front side: full-colour digital printing • Proportional stocking of the issuing points
• The sponsor‘s logo will be shown together with the
AGRITECHNICA or S&C logo and the year Technical Data:
• The printing data must be received by e-mail at the
following address by Week 27 while taking the specified
Price (per package of 15,000 Lanyards): Euro 8,850 plus VAT formats into account: S.Busse@DLG.org
Contact: Swen Busse (S.Busse@DLG.org) • Formats: Company logo as vector file (.eps, .pdf, .ai,
fonts converted to paths)
ANNUAL WALL CALENDAR
365 days of AGRITECHNICA. 365 days of direct contact
to your customers. With our annual wall calendar,
AGRITECHNICA offers you an all-year attractive sponsoring
space.
• Calendar dimensions: 42.5 cm x 30 cm (landscape format)
• Scope: 14 pages (incl. cover and back side), one calendar
page for each month
• Each calendar page features a large-format photo
(42.5 cm x 21.6 cm) with space for 4 to 6 brand logos of KALENDER / CALENDAR
the sponsor (max. height 18 mm)
• Print run: 50,000 copies
• The calendars will be distributed free of charge to
2020
AGRITECHNICA visitors or will be laid out to be taken
along Example illustrations
• Registration must be received at the DLG by 30 June
Technical Data:
• The printing data must be received by e-mail at the
following address by Week 30 while taking the specified
formats into account: S.Busse@DLG.org
• The photo must have a minimum size of 43.1 cm x
21.6 cm and a resolution of at least 300 dpi
• Formats: Company logo as vector file (.eps, .pdf, .ai,
fonts converted to paths)
Price (per calendar page): Euro 5,900 plus VAT
Contact: Swen Busse (S.Busse@DLG.org) 09 6 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
37 38 39 40
2020
1 2 3 4 5 7 8 9 10 11 12
DLG-Waldtage
3
MEDIA DATA FOR SPONSORING IN 2019
CATERING
Use our international Meeting Hotspots at AGRITECHNICA
and Systems & Components to present your brands.
Address in particular the international trade fair visitors of
AGRITECHNICA and Systems & Components. As a sponsor,
we offer you attractive positioning possibilities on various
advertising materials.
The „Catering“ sponsoring package can be booked for the
DLG International Visitors‘ Lounge (IVL) and/or the
Systems & Components Future Café (Future Lounge).
• Advertising materials: Coffee cups, napkins and
sugar sticks
• Up to 5 sponsor logos can be positioned on the
advertising materials
• The sponsoring packages contain the following
quantities: Example illustrations
IVL Future Café
- Coffee Cups: 7,500 2,500
- Napkins: 5,040 3,120
- Sugar Sticks: 7,500 5,000
Technical Data:
• The printing data must be received by e-mail at the
following address by Week 39 while taking the specified
formats into account: S.Busse@DLG.org
• Maximum logo sizes on the individual advertising
materials (W x H):
- Coffee Cups: 30 x 13 mm
Example illustrations
- Napkins: 32 x 15 mm
- Sugar Sticks: 13 x 7 mm
• Formats: Company logo as vector file (.eps, .pdf, .ai,
fonts converted to paths)
Example illustrations
Price (per package):
IVL: Euro 5,000; Future Café: Euro 3,500 plus VAT
Contact: Swen Busse (S.Busse@DLG.org)
4
MEDIA DATA FOR SPONSORING IN 2019
SMARTPHONE CHARGING STATIONS
At AGRITECHNICA a total of ten mobile phone charging
stations are available at central locations. They can have
a complete, individual design by means of foliation
according to customer requirements (the design must
comply with the AGRITECHNICA product index).
In addition, company videos or images can be shown on
the integrated screen. Furthermore an illuminated poster
area is also available.
Among other things, the following locations are
planned:
• International Visitors’ Lounge
• DLG Specials
• System & Components Future Café
Technical Data:
• The printing data must be received by e-mail at the
following address by Week 41 while taking the specified
formats into account: S.Busse@DLG.org
• 19-inch HD display, for showing individual images and
videos
• 5-inch touch-screen control panel
• 6 lockable compartments with pin code,
for mobile phones or digital cameras, etc.
• LED-illuminated poster area (37 cm x 52 cm)
Price (per station): Euro 4,000 plus VAT
Contact: Swen Busse; S.Busse@DLG.org
Example illustration
5
MEDIA DATA FOR SPONSORING IN 2019
NEW Young Farmers Party
Cup-Edition 2019
A collector’s item. A new motif every year.
Become a sponsor!
YOUNG FARMERS PARTY
14 November. 6.30 pm. TUI-Arena. Hanover
The place to be The venue
The Young Farmers Party is cult! For as many as 16 years The 2019 partydrome for the young farmers will be
The Party has been rocking the community. Every year the TUI Arena in Hanover. This venue offers the most
thousands of fans from all over the world flock to advanced event technology which allows you to
AGRITECHNICA or EuroTier to party and network. Let us promote your brand successfully through analogue and
show you how you can harness the Young Farmers Party digital sponsoring options. Our promotion team will
to promote your brands! create the perfect set for you.
The party The programme
Every year, the floor is open at DLG’s world-leading After the show, it’s party time. The party presents an
agricultural fairs in Hanover, Germany. This year’s setting innovative opportunity for you to form a sustained
is AGRITECHNICA, the world’s leading trade fair for and emotional bond between your customers and
agricultural machinery which attracts more than your brand. Strike a chord with the young farmers and
450,000 visitors. present your brand in an infotainment presentation slot.
The fans About DLG
We expect to welcome around 4,500 AGRITECHNICA DLG with its large and international network of farmers
fans at the Young Farmers Party. Many of these party is the organiser and host of the Young Farmers Party
guests from Germany and abroad are decision makers or and AGRITECHNICA. Our ‘Young DLG’ organisation alone
will be decision makers in the future. This is the perfect offers 7,000 young farmers an optimum setting for
setting for you to meet your target group. networking.
The brand
Young Farmers Party – Made by DLG. This party is a
brand which has enthusiastic fans. Become a sponsor
and benefit from the party’s positive image within the
community and in the social media.
6
MEDIA DATA FOR SPONSORING IN 2019
YOUNG FARMERS PARTY – YOUR SPONSORING-PAKET
GOLD SILBER BRONZE
11,900 € 9,900 € 6,900 €
max. 4 max. 6 max. 5
companies companies companies
Sponsoring-Pakets Gold Silber Bronze
11,900 €* 9,900 €* 6,900 €*
Max. number of companies 4 6 5
Admission tickets to the VIP area incl. free beverages and snacks at the VIP lounge; ticket
10 5 5
price € 60 incl. VAT
Young Farmers Party admission ticket (ticket price: € 18 incl. VAT) 15 10 10
You are entitled to present and hand out your marketing material free of charge, Value: €
√
5.00
YFP entry wristbands with your logo (about 5,000 pieces) √
Exclusive YFP cup sponsorship (logo printed on 20,000 YFP cups) √
Looping video presented on a big screen or video cube during the YFP 90 sec 60 sec
Post-party loop posting on the YFP Facebook page √ √
Your company is named as official Sponsor √ √ √
Your company name on the AGRITECHNICA website √ √ √
Your company logo on the YFP Facebook page √ √ √
Your banner at the YFP √ √ √
Your company is presented on the LED Fascia Board of the TUI Arena during the YFP √ √ √
Your company logo on photo cards (free for party guests) √ √ √
Your company logo on the sponsors’ wall √ √ √
Options
Up to 10 additional VIP tickets (incl. free beverages and snacks; ticket price: € 60 incl. VAT) √ √ √
Up to 20 additional tickets (ticket price: € 18 incl. VAT) √ √ √
YFP = Young Farmers Party *excluding VAT (19 %)
Contact: DLG Service GmbH
Karen Hollenbach
Tel. +49 69 24788-287
K.Hollenbach@DLG.org
7
MEDIA DATA FOR SPONSORING IN 2019
FARMING SIMULATOR LEAGUE
eSports has developed into a huge trend in the last few The fans
years. The fascination for online gaming has reached The “Farming Simulator” swiftly achieved cult status.
all age groups and offers highly attractive sponsoring The latest version is used by more than 2 million gamers
opportunities. With the Farming Simulator League, who bring their favourite farm machines and brands
we now offer agricultural machinery manufacturers an to life. Farming Simulator League tournaments and
exclusive chance to benefit from the mega trend as a their sponsors are present on all social media channels
sponsor partner – live at AGRITECHNICA 2019. around the clock.
The game
“Farming Simulator 19” is among the top-selling
computer games of 2018. The cult game has a
growing fan community in the farming sector and the
Farming Simulator League is a new tournament format
in the eSports scene.
The event
With 10 tournaments, the Farming Simulator League
is the new trend event in the eSports scene. The
tournament taking place at AGRITECHNICA is one
of the highlights of this season and a real crowd
puller.
The venue
“P 32” – The glass pavilion at the Hanover fairgrounds
offers the perfect gaming atmosphere and many
attractive sponsoring opportunities.
8
MEDIA DATA FOR SPONSORING IN 2019
FARMING SIMULATOR LEAGUE – YOUR SPONSORING-PAKET
Info commercials Photo box
Broadcast your sponsor commercial during the Your logo on the #efarmer19
intermissions in an endless loop on a big screen photos: Your logo on
on the stage. printed and digital
photos to take home
or for sharing on social
media at #efarmer19
@agritechnica
10. – 16. NOVEMBER | HANNOVER
Ihr Logo Ihr Logo Ihr Logo Ihr Logo
Example illustration
Basic FSL
Sponsoring-Paket* (obligatory) Partner Lounge
Event Location Entertainment Info-Spots
4,000 €*** 4,900 €*** 4,900 €*** 4,900 €*** 6,900 €***
max. of 4 Sponsors max. of 5 Sponsors max. of 4 Sponsors max. of 5 Sponsors
2 tickets to the VIP and players’
√ ** ** ** **
lounge
You are named as sponsor of the
√ ** ** ** **
event (press, Internet, Social Media)
Your logo on the logo wall in the
√ ** ** ** **
gaming area
Your logo on the Players’ Lounge
√
banner (2,360cm x 100cm)
Your logo on cups (5,000 cups) √
Your logo on the welcome banner
√
at 5 entrances
Your logo on indoor wall banners √
Photo box: Your logo on photos
√
(print and digital)
Broadcasting your commercials in
√
the intermissions
* The “Basic” package is booked by each sponsor who can then upgrade this
Contact: DLG Service GmbH entry package by adding further features.
** The services are already included in the “Basic” sponsorship package.
AnnaHeppe *** Plus statutory VAT of 19 %
Tel. +49 69 24788-243
A.Heppe@DLG.org
9
MEDIA DATA FOR SPONSORING IN 2019
In addition to our sponsoring possibilities as part of AGRITECHNICA, a number of additional offers are available to you.
BANNER AD ON THE AGRITECHNICA HOMEPAGE
Three banner formats in 6 positions are available on the Duration (all banners):
www.agritechnica.com website. 1. September 2019 – 29 February 2020 (6 months)
- Button for Banner I: (120 x 90 pixels) For each banner specified above, a second format
Homepage + all sub-pages– (320 x 50 pixels) can be sent in. This bar banner will, for
except exhibitor & products EUR 1,499 example, be displayed at the lower edge of the screen on
smart phone screens if the standard display is not possible.
- Button for Banner II: (120 x 90 pixels)
Exhibitors & products EUR 1,199
File formats: .jpg, .animated .gif, .png, .svg (not Flash)
- Vertical banner: (120 x 240 pixels)
Homepage + all sub-pages– Data delivery: Week 31 at the latest
except exhibitor & products EUR 1,799
- Vertical banner IIa: (120 x 240 pixels)
Exhibitors & products EUR 1,799
- Vertical banner IIb: (120 x 240 pixels)
Exhibitors & products EUR 1,799
- Skyscraper banner: (120 x 600 pixels)
Homepage + all sub-pages–
except exhibitor & products EUR 2,499
Example illustrations
Contact: verlag-mediaentry@dlg.org
Harms Mentzel
H.Mentzel@DLG.org (Technology)
10MEDIA DATA FOR SPONSORING IN 2019
TRADE PRESS STAND
AGRITECHNICA offers publishers from the „agricultural • The magazines must be delivered between 01/11 and
technology products and crop growing“ sector the option 08/11/2019. Participating publishers will receive detailed
of displaying specialist publications at a central trade press information in due time before the trade fair
stand at the trade fair. • The project management reserves the right to
The AGRITECHNICA press stand is located in Hall 21 in the confirmation of participation, as the number is limited
area of the „DLG International Visitors‘ Lounge“.
• All publishers/specialist publications of the industry
can participate, as long as they are exhibitors at
AGRITECHNICA 2019 and are present for the professional
visitors
• The number is limited to a maximum of three specialist
publications per publisher. No publications from other
sectors may be displayed (calculated requirement for
the trade fair: 600 - 700 copies, any excess copies will be
disposed of after the trade fair by the organisers)
• The press compartments will be supervised by our stand
personnel and will be refilled several times a day
Price: EUR 400 per publication plus VAT
(from three publications, we will
grant a discount of 10 % on all publications)
Contact: Swen Busse (S.Busse@DLG.org)
Example illustration
PRESS COMPARTMENTS AT PRESS CENTRE AND ONLINE
Once again approximately 1,000 journalists from around
the world are expected at AGRITECHNICA. Exhibitors can
occupy press compartments on site at the AGRITECHNICA
press centre or they can make their information available in
online press compartments.
Price: • Press compartment on site at press centre:
Euro 52 plus VAT
• Online press compartment
(from August 2019): Euro 152 plus VAT
Contact: Regina Leister (R.Leister@DLG.org)
Example illustration
11MEDIA DATA FOR SPONSORING IN 2019
SPONSORING CONDITIONS Status: January 2019
DLG Service GmbH (hereinafter „DLG Service“) is the sole legal and economic f. DLG Service shall be obligated to use the logos and images provided to it
agent of AGRITECHNICA (hereinafter „Event“) in Hanover, Germany, which will by the sponsor exclusively for the advertising materials agreed upon. Before
be organised by DLG e.V. in November 2019. In this context, DLG Service will use, it has the right to check the logos and images provided by the sponsor
produce advertising materials (hereinafter „Advertising materials“), which will be for their suitability and compatibility with the image of DLG Service and
distributed free of charge during AGRITECHNICA (2019). with the companies related to it. If they are not suitable or are incompatible
1. Object of Regulation with its image, DLG Service can reject their use. In case of a rejection, it shall
a. The following conditions govern the sponsoring of the advertising materials inform the sponsor of this fact immediately and shall give it the opportunity
by the sponsor. to make improvements.
b. DLG Service shall become the contractual partner of the sponsor. g. DLG Service is prohibited after reaching an agreement with the sponsor
from altering permissible advertising information of the sponsor in whole
2. Conclusion of agreement or in part. In particular, it may not remove the logo or other markings of the
a. The condition for the conclusion of the agreement is the characteristic of sponsor, or partially or completely conceal advertising information of the
exhibitor of the sponsor. sponsor.
b. DLG Service shall provide the sponsor with the sponsoring possibilities
regarding the advertising materials to be produced at the website https:// 5. Liability
portalagritechnica.dlg.org. They shall be made available electronically and a. DLG Service excludes any liability for any cases of liability whatsoever,
can only be selected online via the AGRITECHNICA exhibitor portal. unless DLG Service, its legal representatives or vicarious agents act with
c. The provision of the sponsoring possibilities and sponsoring conditions do gross negligence or intent. Furthermore, this limitation of liability does
not represent a binding offer on the part of DLG Service. not apply in case of a loss of life, limb or health, even if it is due to minor
d. The sponsor can select the possibility/possibilities that come into question negligence, as well as in case of a failure to fulfil such obligations due to
for it from the sponsoring possibilities presented to it by clicking on one minor negligence, which enable the proper execution of the contract in
of the activation fields located next to the possibilities in each case. By the first place, and the violation of which jeopardises the achievement of
selecting a sponsoring opportunity and clicking on the field “Send binding the purpose of the contract and upon whose compliance the client may
enquiry”, the Sponsor submits an offer that is binding for him to DLG Service. regularly rely. In particular, beyond carrying out the services it is obligated
The offer submitted by the Sponsor is not binding for DLG Service. In the to provide, DLG Service shall not be liable for any non-achievement of the
event of an insufficient number of sponsors, DLG Service reserves the right communicative goals pursued by the sponsor with the conclusion of this
not to implement sponsorings that can be selected in the Exhibitor-Service- agreement, unless DLG Service has impeded or prevented their realisation
Portal. by culpably breaching fundamental contractual obligations or through
e. After sending its offer, the sponsor shall receive a confirmation of receipt grossly negligent behaviour.
from DLG Service at the e-mail address it has specified. The confirmation b. The parties agree that the sponsor is involved in neither the organisation
of receipt does not represent a conclusion of contract. The sponsoring nor the production of the advertising materials and therefore bears no
agreement is not concluded until a sponsoring confirmation is received by responsibility for this. The liability of the sponsor for immediate actions by
the sponsor. Until then, the sponsor shall be bound by the offer it has sent. itself and its vicarious agents toward third parties shall remain unaffected.
If the content of the sponsoring confirmation differs insignificantly from the 6. Term
content of the offer, then the contract shall be concluded according to the The agreement shall become effective upon receipt of the sponsoring
sponsoring confirmation. In case of more than only insignificant deviations, confirmation by the sponsor and shall end with the ending of the event
the contract shall be concluded according to the sponsoring confirmation, without notice of termination being required.
provided the sponsor does not object within 7 days after receipt of the 7. Legal Consequences if Event is Cancelled
sponsoring confirmation in writing. a. If the event is ended prematurely due to circumstances for which DLG
3. Rights and Obligations of Sponsor Service is not responsible or due to force majeure, or does not take place at
a. aFollowing receipt of the sponsoring confirmation, the sponsor shall all, then no party shall be obligated to render services. Partial services shall
provide DLG Service with its logos and/or images in a suitable form. be remunerated. Advanced payments shall be refunded if they exceed the
b. The sponsor is the sole owner of the brand of its logo. It holds the rights of services to be remunerated.
use and exploitation for the images submitted. It shall grant DLG Service the b. DLG Service shall be obligated to inform the sponsor immediately about the
right to use/utilise the logo/the images of the sponsor as part of the services cancellation or premature termination of the event.
to be provided by DLG Service. 8. Premature termination of event, restitution of services
c. In the internal relationship, the sponsor shall release DLG Service from any a. Ordinary termination is excluded. The right of the parties to the agreement
claims for compensation of third parties which result as part of the use and to extraordinary termination for an important reason shall remain
exploitation of the logo/images. unaffected by this.
d. The sponsor shall be obligated to pay DLG Service a one-time sum of money b. Notice of termination must be given in writing.
in the amount of the offered sponsoring plus the resulting value-added tax
resulting from it in the legal amount. 9. Confidentiality
e. The payment of the sponsoring amount is due 14 days after the date The parties shall be obligated to treat the mutual obligations and the entire
of the invoice and shall be transferred to the account of DLG Service at content of the sponsoring agreement as confidential when dealing with third
DZ Bank AG, IBAN DE89 5006 0400 0000 1438 38 BIC GENOD- EFFXXX. parties. The disclosure of the agreement in any way to third parties shall only
be permissible due to compulsory legal provisions or to protect the interests
4. Rights and Obligations of DLG Service warranting protection of one or both parties. These obligations continue to
a. DLG Service shall provide the services for this sponsor which it ordered at apply between the parties after termination of the agreement.
the AGRITECHNICA exhibitor portal, and in particular the organisation and
production of advertising materials. The specifically owed service results 10. Severability
from the catalogue of services in the respectively valid version at the time of Should individual provisions of these conditions or parts thereof be or become
conclusion of the contract. DLG Service can expand or reduce this catalogue ineffective, then this shall not affect the validity of the remaining provisions
of services at any time. and the agreement concluded under inclusion of these conditions for
b. The organisation and production of the advertising materials and the costs participation as a whole.
resulting in this context are the responsibility of DLG Service. 11. Limitation Period, Written Form, Placed of Performance, Place of
c. DLG Service reserves the right not to accept individual parts of an offer. Jurisdiction
In this case, the agreement between the parties shall be concluded in a. All claims of the sponsor against DLG Service shall be asserted in writing
accordance with clause 2 e. seven days after receipt of the sponsoring within one month after the end of the event.
confirmation by the sponsor, provided it does not contradict this in writing b. Any changes, additions and deviations shall be made in writing.
within this period. c. German law shall apply exclusively.
d. DLG Service reserves the right to unilaterally adapt the services specified in d. The place of performance and the place of jurisdiction are Frankfurt am
clause 4 a., provided this is necessary for urgent reasons. Main, Germany. However, DLG Service reserves the right to assert its claims
e. DLG Service can make a selection from all submitted offers if the offers before the court of the place at which the sponsor has its registered office.
exceed the capacities of the respective advertising materials. If DLG Service
cannot take a submitted offer into account, it shall notify the affected
sponsor of this fact immediately.
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