Tendence 2019 puts the spotlight on future fashion designers
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Press Release May 2019
Tendence 2019 puts the spotlight on future Anne-Kathrin Salajka
Tel. +4969 7575 6221
fashion designers anne-kathrin.salajka@messefrankfurt.com
www.messefrankfurt.com
www.tendence.messefrankfurt.com
Setting the stage for a new generation in fashion and design: the
final of the Frankfurt Style Award will be held at Tendence for the
first time.
The German word Heimat – “native country”, “native area”, “home”,
“home country”, etc. – can conjure up very specific associations,
thoughts and feelings. So how can this highly emotive theme be
expressed in fashion and design? This will be demonstrated by 60 young
designers at Tendence 2019 from both within and outside Germany –
students and newcomers who have made it into the final of this year’s
Frankfurt Style Award. The award, which honours projects in the areas of
fashion and lifestyle, amounts to a total of EUR 10,000.
Running under the motto “Heimat 4.0”, contestants submitted their
fashionable interpretations of three lifestyle worlds: Urban, Adventure
and Earth. Inspired by the Style City in Hall 8.0, the contest follows a
structure according to lifestyle and target group. The award forms part of
the new concept at Tendence, demonstrating fashion in a wide range of
different facets that can be used by retailers in their retail design, while at
the same time illustrating the wealth of meaning underlying the German
word Heimat.
Messe Frankfurt Exhibition GmbH
The Frankfurt Style Award 2019 picks up on three lifestyle worlds: Urban, Adventure and Earth.
60327 Frankfurt am Main
20 finalists have been selected for each of the three areas by an Germany
interdisciplinary jury of experienced professionals. This year’s patron of
the contestants and honorary chairwoman of the jury is the French stylist
and fashion designer Chantal Thomass. The lady with the striking black
bob is particularly well known among fashionistas for her extravagant
collections of lingerie. “I’m very pleased to be part of such a highly
professional and international jury for this prestigious talent contest.
Among those who applied for the Frankfurt Style Award 2019, the best
60 newcomers in fashion design have now made it through the first
round, representing 34 schools and five continents. It will be a major task
to determine the winners of these highly-valued prizes,” says Thomass.
Chantal Thomass supports the specialist jury of the Frankfurt Style Award 2019.
An afternoon filled with fashion and design
The final round of the Frankfurt Style Award will be held in Hall 8.0 on 29
June, the first day of the trade fair. The creative designs of the young
professionals will be demonstrated live for the first time from 14:00 hrs,
at three successive fashion shows. They will be accompanied by the
Canadian singer Cindy Gomez, who is also this year’s official
ambassador for the Frankfurt Style Award 2019. The award ceremony
will be held on the stage of the Tendence Academy at 17:00 hrs. Then,
towards the end of the day, all finalists, visitors, exhibitors and journalists
are warmly invited to the Tendence get-together. This year’s Frankfurt
Style Award will conclude in style for all finalists and invited guests with
an invitation to the Kaisersaal – the Emperor’s Hall – at the Römer, the
city hall in the old town.
Tendence will be held from 29 June to 1 July 2019.
Tendence
International Frankfurt Trade Fair
Frankfurt am Main, 29 June to 1 July 2019
Page 2Schedule: Final of the Frankfurt Style Award, 29 June 2019
Time Event Venue
14:00 hrs Top 20 Urban Show Urban Marketplace
Hall 8.0 D70
15:00 hrs Top 20 Adventure Show Adventure
Marketplace
Hall 8.0 F86
16:00 hrs Top 20 Earth Show Earth Marketplace
Hall 8.0 H40
17:00 hrs Award Ceremony Hall 8.0 C10
(Stage of the
Tendence Academy)
18:00 hrs Tendence Get-together Portalhaus, East Side
20:00 hrs Festive Reception Kaisersaal Hall at the
Römer
Tendence – ideas for the future of the retail trade combined with the
must-haves of the season
Logically arranged by retail channel, lifestyle and target group, Tendence
(29 June to 1 July 2019) takes its cue from the needs of consumers. It
therefore enables retailers to compile their product ranges in a highly
focused manner and to implement them in their own stores, ensuring the
success of their business. As a consumer goods trade fair, Tendence
demonstrates the latest trends and products in interior design, home
accessories, gifts, jewellery, fashion and lifestyle. Retailers benefit from
a wide range of inspirations to support their sales as well as a powerful
complementary programme. Tendence is the platform for new products,
presenting trends for winter and Christmas. At the same time, it is a good
opportunity for anyone wanting to place orders in good time for their
spring and summer collections.
On the web
Further details and images in print quality can be found at
https://tendence.messefrankfurt.com/frankfurt/en/press.html
#tendence19
www.twitter.com/tendencefair
www.facebook.com/tendencefair
Background information about Messe Frankfurt
Messe Frankfurt is the world’s biggest trade fair, convention and event organiser with its own
Tendence
premises. It employs a workforce of 2,500* at 30 sites and generates an annual revenue of
International Frankfurt Trade Fair
around EUR 715* million. Thanks to far-reaching ties with the relevant sectors and an Frankfurt am Main, 29 June to 1 July 2019
international sales network, the Group provides effective support for its customers and their
business interests. By offering a wide range of services, both on site and online, Messe
Frankfurt gives its global customers a consistently high level of flexible support in planning,
organising and running their events. This wide range of services includes renting exhibition Page 3premises, trade fair construction and marketing, human resources and food services. The
Group has its head office in Frankfurt am Main and is owned partly by the City of Frankfurt
(60%) and partly by the State of Hesse (40%).
Further details from: www.messefrankfurt.de
* Provisional key figures for 2018
Tendence
International Frankfurt Trade Fair
Frankfurt am Main, 29 June to 1 July 2019
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