Taxi TV Brings Customers to Advertisers - 15,100 Screens
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Taxi TV Brings Customers to Advertisers
15,100 Screens
15 Major Markets
176M Monthly Impressions
CMT Taxi TV Network Overview
Captive Audience
Long Dwell Times
Video with Audio & Banner Ads
ABC Content with 40% Ad Ratio
Guaranteed Pay Per Play
Ad is 100% viewable
Extended Capabilities
Flexible Scheduling by Day or Time
Content Sponsorship & Integration
Ability to Geo-Fence
Event Targeting
Mobile Device Interface
Deploy Multiple Creative Executions
Interactivity
Micro-sites
HD Screen with Audio & Banner Ads
4 Prime Ad Placements with
Varied Ad Lengths:
• SUPER PREMIUM
BANNER HD VIDEO
• PREMIUM
• GENERAL LOOP
SPEAKER SPEAKER • PAYMENT SCREEN
How it Works
PREMIUM POSITIONS GENERAL LOOP PAYMENT
Plays when meter starts. Picks up where it stopped in the previous ride & repeats in longer trips. When meter ends
00:20 01:00 +/- 12:00 +/- 00:30
City Message ABC Local News Jimmy Kimmel, “Live Well”, “Live with Kelly & Michael”, Jeopardy, Movie Review, Local Payment
& Weather Entertainment/Shopping Features, ABC World News Features Screens
Super
Premium Ad Ad Break Ad Break Ad Break Ad Break Payment Screen
Premium Ad
Placement :60 of Ads :60 of Ads :60 of Ads :60 of Ads Banner/Video Ad
Placement
Geo-Fenced Targeting - All Markets
Create your Own Geo-Fenced Zones
Deploy Different Ads in Different Zones
Target Major Airports in all CMT Markets SAN FRANCISCO
&
targeted fares which began and ended in
the Financial District and only on
weekdays.
NEW YORK
CHICAGO
&
played store-specific ads with banners &
when the taxi was within ¼ mile of a
specific store, and played a generic ad played ads only when the taxi was north
when the taxi was north of Canal Street of Grant Park and south of West Division
and south of 66th Street but not in a Street, ½ mile from Lake Shore Drive
targeted zone.
Mobile Interface
In a recent study, over 50% of riders used
their smart phones while watching Taxi TV!*
Extend consumer engagement to mobile:
• Blue Bite mTAG NFC or QR activation to
deliver rich media content, app downloads,
coupons or website connection;
• Short text code for universal engagement;
• Audio tagging (coming 2015)
Accountability
mTAG® Activation
*Source: Edison Media Research, Ad Effectiveness Study, June 13-30, 2014.
CMT Viewers Watch…Engage….Recall
CMT National Footprint
Taxi TV has a Presence in 7
of the Top 10 markets!
Market Coverage and Capabilities
Daily Daily
Market % Local Avg. Fare Geo Fence Day Part Microsite
Screens Fares IMPS Main Coverage Area
(DMA) Coverage (min) Capable Capable Capable
(000) (000)
NYC - Yellow 6,650 219 329 Manhattan & Airports 54% 13 YES YES YES
NYC - Green 1,200 15 22 Outer Boroughs 25% 16 YES YES YES
LA 485 5 9 Orange County & JWA 80% 16 YES YES YES
CHI 2,850 60 84 Downtown, Loop, Airports 70% 13 YES YES YES
PHI 325 7 9 Downtown, Near West Burbs, Train Station 20% 12 YES YES YES
DC 1,400 16 27 Inside Beltway & Reagan Airport 28% 14 YES YES YES
SAN FRAN 500 11 15 Main City, Peninsula, Airport 35% 11 YES YES YES
BOSTON 1,200 20 29 CBD, Back Bay, Logan Airport 65% 12 YES YES YES
KC 125 0.7 11 Airport, Entertainment & CBD 30% 15 YES YES YES
CLE 175 1 2 Airport, Entertainment & CBD 30% 15 YES YES YES
PHX 180 2 3 Airport, Entertainment & CBD 30% 17 YES YES YES
CHAR 80 0.6 1 Airport, Entertainment & CBD 25% 16 YES YES YES
SAC 90 0.5 1 Airport & Government Center 20% 16 YES YES YES
DEN 140 1 2 Airport, Entertainment & Government Center 15% 16 YES YES YES
COL 50 0.4 1 OSU, Downtown & Government Center 15% 13 YES YES YES
LV 60 1 2 Henderson, East LV 5% 14 YES YES YESSuccess!
Smirnoff & Tanqueray
Campaign Objective: Increase OOH presence during key dates in strategic markets.
Execution: Ran Thur – Sun 4p – 2a to reach consumers during peak consumption hours, running
all days during holidays.
Markets: NYC, San Fran
AOL
Campaign Objective: Increase viewing and adoption to various channels.
Execution: Two weeks out of every month ran a combination of :15 and :30 ads that played in
the first 30-45 seconds of taxi fares, with another set of :30 ads that played during the Main
Loop. Updated ads weekly, with more frequent updates during key market events.
Google Markets: NYC, Boston, Chicago, San Fran, DC
Campaign Objective: Increase awareness of Google voice-activated search function
on smart phones. TJX Brands – Sports Clothing
Execution: Rotated two different ads each week to showcase various applications of Campaign Objective: Reach Male sports enthusiasts.
the Google app. Focus in key urban markets to reach mobile phone users in an Execution: Ran ads only in fares around baseball stadiums on game days. Saw lift in promoted
intrusive but informative manner. products in-store and on-line.
Markets: NYC, Chicago, Boston, San Francisco, Phil, DC Markets: Chicago, Boston, San Fran, Anaheim, Phil
Atlantic Records/Christina Perri Misericordia
Campaign Objective: Maximize exposure to support album debut. Campaign Objective: Invigorate corporate & public support of its annual Candy Days fund raiser.
Execution: Small budget, so ran nights in high club areas to reach the target Execution: Ran a 3-week program leading into Candy Days with TV ads featuring Mike Ditka.
audience. Taxi TV was the only external media support. Album debuted #4 in Adding Taxi TV was the only change in prior year marketing. Sales increased 30%. Repeated the
Billboard’s 200. program the next year.
Markets: NYC, Boston, Phil Markets: ChicagoClients Keep Coming Back…
CLIENT # DIFFERENT
Over 70% of Taxi TV ADVERTISER CATEGORY
SINCE CAMPAIGNS
MARKET(S) USED
Serino-Coyne Broadway Shows 2007 156 NY
advertisers are repeat Live Nation Concerts 2012 135 NY, BOS
customers! Lord & Taylor
ABC TV Network
Retail
Entertainment
2007
2012
93
77
NY, BOS, CHI, DC
ALL
Guess Fashion 2008 68 NY
Diageo Alcohol 2012 49 NY, SF
AOL Internet Site 2010 42 NY, CHI, BOS, SF, DC
L’Oreal Hair, Skin, Makeup 2008 36 NY, SF, CHI
Estee Lauder Cosmetics 2008 31 NY
Brooks Bros Retail 2010 30 NY, BOS, CHI, PHI, DC
Disney Studios Movies 2012 28 NY, ANA, SF, CHI, BOS, PHI, DC
In2une Music Record labels 2011 27 NY, CHI, BOS, SF, DC
Maybelline Cosmetic 2009 18 NY
Definitions Gym Fitness 2009 17 NY
Macy’s Retail 2013 16 NY
Back To Bed Furniture 2012 15 CHI
Jet Blue Airline 2011 11 BOS, NY
DKNY Fashion 2012 10 NY
Tommy Hilfiger Fashion 2008 9 NY
Handel & Haydn Symphony 2010 8 BOS
Montana Tourism Tourism 2010 7 CHI
Data shown as of 8/4/14While New Clients Have Come in 2014!
Recap
CMT has Consumers CAPTIVE
We Entertain Them with ABC Programming
Your Ad Plays Where & When you Want It
Your Ad is 100% Viewable
We can Connect to Mobile Devices
We Guarantee Impression Delivery
Our Viewers WATCH, ENGAGE & RECALL
Cost per Ad – CPM BasedThank you for viewing this
presentation!
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