What does it mean to join The European Specialist Sports Nutrition Alliance? - Membership information
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What does it mean to join The European Specialist
Sports Nutrition Alliance?
Membership information
@ESSNASports
info@essna.com
About ESSNA @ESSNASports
Pan-European trade-association for the sports nutrition industry
with over 40 members, launched in 2003 when Europe was
planning a new law to tightly regulate sports nutrition products
www.essna.com
Why join ESSNA? @ESSNASports
Political Regulatory Working
PR Compliance
Influence Advice groups
• Dialogue with policy • Access to regulatory • First media point-of- • Tap into members • Act on non-
makers updates from a contact for expertise to reach compliant products
• Shaping key pieces team of comments on sports consensus, and • Work to tackle
of legislation experienced nutrition issues take action inadvertent doping
• Ensure fair advisors • Improve consumers’ • WGs on Ingredients • Protect responsible
implementation • Information on the and legislators’ and Composition, businesses and
and enforcement of latest regulatory perceptions Consumer, consumers
legislation developments and • Crisis Information,
how they affect the communication Labelling and
sector support to members Packaging, and
Compliance and
Market Access
ESSNA Members @ESSNASports
• Active Nutrition • Gelita • Kinetica • Scitec Nutrition
International • General Nutrition • Laboratoires Ineldea • Supplementler
• Aminolabs Group Corporation • LGC • Synergy Flavours
• Bulk Powders • Glanbia Nutrionals • Lonza • TdeltaS
• CNP Professional • Healthspan • Milk Specialities • Van Eeghen
• CosmoGroup • High Five • myprotein.co.uk • Vitalize
• DCC Health & • Hylobates • NSF International (incorporating
Beauty Solutions Consulting • Nutrabolt Bodybuilding.com)
• Enervit • ICAAS • Nutrisport • Volac
• Essentia Metabolic • International Taste • Nutrition X
Proteins Solutions • Prinova Europe
• FrieslandCampina • Iovate Health • Prometeus
• Future Nutrition Sciences • Sci-MX Nutrition
International
Updated in June 2020
ESSNA’s objectives @ESSNASports
Recognition of needs of sportspeople by regulators
Achieving better compliance in the sector
Educating the consumer
Clear anti-doping standards
Frictionless trade post Brexit
Support the sector in the post-Covid-19 scenario
ESSNA’s achievements to date @ESSNASports • Transformed the regulatory framework for sports nutrition in Europe – from specific legislation to General Food Law • Established ESSNA as a key voice in debates about law and regulation of food sector through forging links with a wide-range of policy-makers from the European Commission, European Parliament and Member State governments and competent authorities • ESSNA is the first organisation that sector press turns to first for comment on sports nutrition and is established within the specialist and mainstream media as a respected voice for an entire industry, giving each ESSNA Member a voice in the debate • Improved reputation of the sector through campaign to tackle non-compliance targeting illegal products and building relationships with enforcement organisations • And much, much more…
Why join ESSNA?
@ESSNASports
Decisive Preferential
rates to a Regulatory
action to Powerful
number of high- updates and
prevent unfair profile networking
support
competition conferences
A brand
A strong voice for the known for
quality,
sector reliability and
safety
Lobbying power
How we communicate to members
@ESSNASports
➢ Weekly insights
➢ Monthly newsletters
➢ PR newsletter and toolkits
➢ Important announcements
➢ Dedicated portal on the ESSNA website
➢ Four members meetings a year
ESSNA Working Groups
@ESSNASports
Working Group on
Ingredients and Composition
Why attend ESSNA Working Groups?
• Discuss issues of relevance Working Group on Consumer
for the sports nutrition industry Information, Labelling and
Packaging
• Determine overall position
• Design strategy
Working Group on
Compliance and Market
Access
Logo
@ESSNASports
ESSNA members can use the logo on any material, digital
or print, pertaining to its members’ organisations and
products.Trademark @ESSNASports
A mark of quality, safety, and honesty
ESSNA’s trademark was launched in September 2017 to coincide with official launch of ESSNA’s
consumer education campaign. The campaign is in response to sports nutrition’s evolution into a
mainstream consumer product, requiring greater consumer education to help ensure understanding
of how products should be used and, most importantly, ensure consumer safety.
• The trademark is intended to be used on members’ products to allow them to publicly identify
themselves as ESSNA members, emphasising their commitment to quality and consumer
safety.
• This is accompanied by an ongoing campaign of a variety of ESSNA-led media initiatives so
that the public understands who is behind the trademark and the quality and safety that
ESSNA and its members stand for.Online resources
@ESSNASports
www.essna.com/business www.essna.com/consumer www.watchyourprotein.com
intended for industry, intended for members of Intended as a one-stop shop
journalists and political the public, gymgoers and for information on all protein
stakeholders sports nutrition users for consumers
ESSNA’s website has a ‘Members Only’ section which is update regularly with internal documents, and for
which all new members are sent login details.Internal communications
@ESSNASports
NEW: Member toolkit NEW: 1-1 PR meetings
NEW: PR newsletterMembers meetings and networking
opportunities across Europe @ESSNASports
Amsterdam Rome
Barcelona
LondonESSNA’s campaign to tackle
non-compliance @ESSNASports
➢ Campaign launched in 2013 - aims to eradicate from the
market products that do not comply with European rules.
➢ Over 470 cases of non-compliant sports nutrition
products have been tackled to protect consumers and
tackle unfair competition.
➢ Engagement with various stakeholders and enforcement
authorities to develop frameworks, guidelines and
reporting systems.ESSNA’s efforts to tackle
inadvertent doping @ESSNASports
➢ ESSNA had developed a framework for members on how to
tackle inadvertent doping, included in the Code of Practice.
➢ ESSNA is a liaison organisation of the European Committee for
Standardization’s (CEN) and is feeding into the work of the
Technical Committee on Dietary supplements and sports food
free of doping substances (CEN/TC 453).
➢ Engagement with the UK Department for Culture, Media and
Sport in the context of the review of the functioning of UK Anti-
Doping (UKAD).
➢ Campaigns to tackle doping in sports.Brexit
@ESSNASports
But issue of regulatory divergence
EU makes vast majority of food law Following UK’s departure, British
would arise – a UK company would
– so when UK leaves, will transfer legislators can amend any law they
have to package/label a product
EU law into UK law wish
differently for different markets
Challenges Opportunities
➢ Political instability ➢ Review/repeal some
➢ Imposition of customs checks pieces of legislation
➢ Disruption of supply chains ➢ Impact of new trade
➢ Labour force considerations deals on sports nutrition
➢ Regulatory divergenceESSNA’s consumer awareness
and engagement @ESSNASports
➢ ESSNA has developed a series of materials in the form
of leaflets, guides and websites.
➢ E.g. ‘10 steps to the best quality protein’ guide –
available in English, Italian, German and Dutch – and
Watch Your Protein website.
➢ ESSNA’s website:
– Consumer Do’s and Don’ts
– Report a dodgy product
– Watch Your Protein’ website
➢ Consumer calls for action.Events opportunities, speaking slots
and discounts @ESSNASports
2019
2020Membership information @ESSNASports
Membership of the Alliance is open to any business operating in the sports
nutrition sector, on approval by ESSNA’s officers, on agreement to comply with
ESSNA’s Code of Practice and on payment of an annual membership fee
dependent on business size. The bands of membership levels for 2020 are as
follows:
Band Total company income level per Membership fee
year
A Under £500,000 £4500
B £500,00 to £5m £5250
C £5m-£10m £6000
D £10m+ £67503-step application process @ESSNASports
Fill in the
application form
To become a member please contact:
ESSNA’s Officers'
laura@essna.com
approval
@ESSNASports
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