Table Sponsorship Proposal - Jeans for Genes Denim Dinner Saturday 21 July 2018 - Children's Medical Research Institute
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About Jeans for Genes Denim Dinner The Jeans for Genes Denim Dinner will again be held at Sydney’s premiere entertainment venue, The Star, on Saturday, 21 July. Be one of the 600 loyal supporters who will come together to celebrate for the benefit of the 1 in 20 Australian children affected by genetic disease and other conditions. The 2018 Denim Dinner is one event that you will not want to miss. Jeans for Genes began in 1994 as a dinner and art auction before it became the unique day when everyone wears denim, to work and to school, for a great cause. Be a supporter of the Denim Dinner and be part of the life-changing work done by the team of researchers at Children’s Medical Research Institute. Help speed up the search for treatments and cures for childhood genetic disease. Join with us to celebrate a quarter century of scientific advances for our children, and help us kick off another 25 years of achievement! Jeans for Genes Denim Dinner | 2
Overview Jeans for Genes Denim Dinner Event title: 2018 Denim Dinner Date: Saturday 21 July 2018 Time: 6.30pm – 11:30pm Venue & Location: The Star Sydney, 80 Pyrmont Street, Pyrmont NSW Dress: Black tie with a touch of denim Catering: Drinks and canapes on arrival. Three course banquet dinner with table service. Seating: Banquet (tables of 10) Target pax: 600 pax Ticketed event: Individual tickets = $350 (including voluntary tax donation of $150) Table of 10 = $3,150 (including voluntary tax donation of $1,500) Silver Sponsor Table of 10 = $7,000 Gold Sponsor Table of 10 = $14,000 Platinum Sponsor Table of 10 = $20,000 Expected guests: Sydney CBD and Western Sydney based corporates, high net-worth individuals, celebrities, long-time supporters, sponsors and major donors aged 30-50. 50% Male, 50% Female Proposed Speakers TBA Jeans for Genes Denim Dinner | 3
Sponsor Packages Silver Gold Platinum Table of 10 Table of 10 Table of 10 sponsorship sponsorship sponsorship Return on investment $700 $14,000 $20,000 3 Course menu and beverages • • • Seating for table of 10 • Tier 2 Tier 1 Company logo on screen • • • Company logo on media wall Small Medium Large Your choice of celebrity or Researcher on your table • • VIP Butler • • 1 x Room at The Star, overnight stay • • 1 x Transfers to and from the event • Recognition + Thanks by MC • • Ad in dinner program Quarter Page Half Page Full Page Inclusion of company logo in pre-event promotion (web, edm and social media) • • Your marketing collateral in guest bags • Pre-event VIP cocktails with the stars • Exposure through Event PR & Campaign Activities. • • • Additional Benefits: Invitations to CMRI networking events, boardroom lunches, VIP and Award events, CMRI Lab Openings. Jeans Jeansfor forGenes GenesDenim Dinner||10 DenimDinner 4
What we need As a Denim Dinner Major Sponsor, Your company would commit to providing CMRI with the following: • Description of any goods to be provided for the event (as discussed and agreed with CMRI); • Banners to be displayed (sent to the venue, collected from the venue, delivery details to be advised); • Promotional collateral for display at the event e.g. flyers, pull up banners, TVC; • Logo to be used in promotional actives for the event (eps/ai files or high res jpg/png); • Details of your table guests to be provided to the Event Team no later than one week prior to the event (Full name, title, company and email address); • Provision of dinner program full size ad (size to be advised); • Promotion of the event to senior staff, clienteles and contacts through your channels within a reasonable timeframe requested by CMRI (CMRI to provide all graphic, copy and e-invite). Jeans for Genes Denim Dinner | 5
Why we are here: • 1 in 20 kids is born with a genetic disease or birth defect. Imagine, one in every classroom. • CMRI has been helping to save children’s lives since 1958. • In 2018, Jeans for Genes® will celebrate its 25th Anniversary with the goal of raising $25 million to ensure the future health of our kids through improved research and clinical care for kids with genetic diseases.
Children’s Medical Research Institute Children’s Medical Research Institute is internationally respected for its history of significant medical advances. Since its founding almost 60 years ago, it has saved and improved the lives of countless children by developing the paediatric heart and lung life support machine, pioneering microsurgery for infants, introducing rubella vaccinations, and conducting the first gene therapy trial for a genetic disease in Australia.
Jeans for Genes® Jeans for Genes began in 1994 as a fundraising In 2018, to commemorate the 25th campaign to directly support the work of anniversary of this iconic campaign, the scientists at Children’s Medical Research Children’s Medical Research Institute seeks Institute. to raise $25 million for a new Centre of Collaboration. This Centre will bring together 2018 will mark the 25th Anniversary of this genetic research scientists and hospital- unique event. In that time, more than 12,000 based clinicians to search for treatments schools, 20,000 individuals, and 41,000 and cures for genetic conditions affecting workplaces have taken part in Jeans for Genes Australian children. And we will continue to and raised over $60 million for paediatric help those with other rare genetic diseases medical research. including cancer, epilepsy, blindness and For a quarter of a century, the Jeans for Genes autism. campaign has provided the vital funds required to ensure the scientists at CMRI remain at the forefront of advances in child health. Progress includes: new drugs to treat epilepsy and the development of gene therapies to cure a range of genetic diseases. Our most recent initiative, ProCan®, is a world-first project which will forever change the way we diagnose and treat all types of cancer affecting children and adults.
OVER THE LAST 25 YEARS Jeans for Genes is celebrating its 25th Anniversary in 2018. 20,000 12,100 Jeans for Genes supports vital genetic Over $60 research into treatments and cures for individuals childhood genetic diseases, including million schools 41,200 held a has been raised Jeans for Genes mufti day workplaces CANCER EPILEPSY BIRTH raised funds on our behalf DEFECTS THIS SUPPORT HAS HELPED CHILDREN’S MEDICAL RESEARCH INSTITUTE: IDENTIFY the components of telomerase, which will be important for treating 85% of all cancers. ESTABLISH CONDUCT a ‘vector’ engineering program that is the first gene therapy trial for a designing new ways to cure many genetic disease in Australia. genetic diseases using gene therapy. DISCOVER the Alternative Lengthening of Telomeres (ALT) mechanism, which will a new class of drugs to treat the lead to treatments for 1 in 3 epileptics a single genetic defect can cause 15% of cancers. not helped by current medication. cleft lip and palate. Create a revolutionary, new cancer research INTRODUCED genetic tests for dozens of genes causing blindness. facility, ProCan®. This will: Help save lives by making cancer diagnosis faster and more accurate Gene Therapy Result in more personalised Process treatment plans with the greatest likelihood of success
National brand awareness Advertising 76% $3.1m Demographic Women Between 30-60 Social Media Jeans for Genes PR Jeans for Genes $1.7m 33,535 Facebook fans Editorial value CMRI 34.2m 5,906 People reached Facebook fans Unique Website Users Jeans for Genes 119,978 CMRI 69,874 (27 April 16 – 27 April 17)
Previous Partners and Sponsors G R E AT B A R R I E R R E E F Jeans for Genes Denim Dinner | 11
Thank You Denim Dinner contact details Nikki Byrnes Key Stakeholder Events Manager 02 8865 2955 nbyrnes@cmri.org.au denimdinner.org.au | cmri.org.au | jeansforgenes.org.au
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