Supporting bushfire affected regions - Tourism Queensland

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19 September 2019

Supporting bushfire affected regions
TEQ, in partnership with three Regional Tourism Organisations, will launch a $300,000
campaign to encourage visitors to bushfire affected regions. The campaign, targeting
drive markets, intrastate and interstate visitors, will roll out quickly to minimise school
holiday cancellations and provide travellers with confidence to continue booking holidays
in the Southern Queensland Country, Sunshine Coast and Scenic Rim regions.

The Queensland Government has also announced more than $2.6 million in funding for
infrastructure projects that will drive visitation to the Scenic Rim and take the first steps
towards Binna Burra rebuilding.

   Read more about the marketing campaign

Reef experiences shine on snowy backdrop
In an industry first, all seven Regional Tourism Organisations representing the length of
the Great Barrier Reef have collaboratively funded and supported a campaign together
with TEQ's European-based team.

The campaign, which ran from November 2018 to April 2019 with wholesale trade
partners in Germany, sold almost two and a half times more flights into Queensland
than anticipated and saw an increase in German visitors booking campervans for travel
through Queensland.

The campaign positioned the Great Barrier Reef as the ultimate road trip - encouraging
visitor dispersal and increased length of stay. Following the success of the campaign,
phase two will roll out in Europe starting next month.

   Read more

                                Mango or Redhead Festival for
                                Queensland?
                                Could Queensland soon be the proud owner of the
                                inaugural Festival of Redheads in Maryborough? Or the
                                Festival of Mangoes in Bowen?

                                Queensland boasts two of the four short-listed finalists
                                in Wotif.com’s competition to award a town their very
                                own festival. The competition is now open for public
                                voting (you could win $2,000 towards your next Wotif
                                Aussie holiday for voting), with votes closing next
                                Sunday, 29 September.

                                Help Queensland win Australia's newest festival by
                                voting for Maryborough or Bowen.

                                   Vote now

Jump on board Golden Week campaign
TEQ will partner with the world's largest mobile payment platform, China's Alipay, to
promote Queensland holidays for China's 'National Day', one of two 'Golden Weeks'
during the year.

Chinese travellers will be encouraged to make purchases during their travels throughout
Queensland and it is easy for merchants to jump on board and make the most of this
marketing campaign which launches this Friday, 20 September through to Sunday, 20
October. Simply ensure your business is ready to accept Alipay payments, and display
campaign collateral at your business.

  Find out how to take part

                                Business resource: Prepare your staff for
                                Golden Week
                                With one of the busiest travel periods for Chinese
                                travellers approaching - 'Golden Week' from 1 - 7
                                October - make sure your staff are ready to welcome
                                Chinese guests.

                                TEQ's very practical guide 'Key cultural hints for creating
                                successful business relationships in China' includes tips
                                on Chinese visitor expectations, common phrases and
                                even how to order meals if you are hosting Chinese
                                guests.

                                  Read more

Promoting Queensland...

...in London                                 ...in India
More than 300 travel agents attended the     TEQ has this week hosted 10 VIP Indian
Pacific Asia Travel Association's (PATA)     Inbound Tour Operators (ITOs) in
'Taste of PATA' event in London last week,   Brisbane and on the Gold Coast, providing
where destinations were brought to life      knowledge and insights on destinations
through food, drinks and entertainment.      and new products to be packaged and
                                             promoted through their trade networks in
TEQ's UK team brought a taste of             India.
Queensland to the event, as well as
providing the latest industry updates to     India remains a traditional booking market
trade partners.                              with most travel companies using ITOs as
                                             ground handlers.

...in Korea                                  ...in Japan
TEQ’s Korea office launched a ‘Southern      Last weekend TEQ supported two high
Queensland’ trade program in 2018-19         profile Japanese influencers – popular
and this week TEQ is hosting eight Korean    comedian Mr Yoshio Kojima and legendary
content creators and influencers who will    triathlete Mr Taro Shirato – to participate
create campaign videos, social media         in the Brisbane to Gold Coast Cycle
exposure and contribute content for the      Challenge as well as showcase the
production of a book to be sold in Korean    Brisbane and Gold Coast regions. With
bookstores to promote Southern               cycling going through a boom phase in
Queensland experiences.                      Japan, the trip is an opportunity to attract
                                             High Value Travellers from this important

market. A syndicated TV travel program
The group will visit Brisbane, the Gold       was also produced during the visit, which
Coast and Toowoomba’s Carnival of             will go to air on local and cable TV
Flowers to create content to market these     networks in Japan next year.
regions.

Opportunities to grow your business

TNQ industry invited to                       Tap into the valuable study
Conversations                                 market
Tourism businesses and stakeholders in        Tourism operators who would like to be
Tropical North Queensland are invited to      involved in study tour and edutourism
join TEQ to hear the latest insights and      programs are invited to join TEQ's
trends in the industry and have one-on-       International Edutourism workshops being
one conversations with TEQ's specialists in   held in Mackay, Townsville, Sunshine
marketing, social media, familiarisations,    Coast and Cairns.
international markets, events, cruise and
Best of Queensland at TEQ's annual            Developed in partnership with Study
'Conversations with Industry' event.          Queensland, the workshops will provide
                                              practical guidance on developing and
This year the event has been extended to      delivering programs and opportunities to
include a special 'Conversations with         work together with other stakeholders in
China' session, where attendees can           your region to produce best-practice
engage with senior executives from some       programs to attract this valuable market.
of the most influential key distribution
partners selling Queensland in China. This    You can expect:
session is most relevant for senior comany          examples and case studies of
representatives and China sales managers.           successful study, edutourism and
                                                    professional development tours;
Don't miss your chance to register for this         tips on key success factors
event which will provide your business              and identifying unique destination
with marketing trends, research insights            attributes to incorporate into
and the opportunity to build relationships          programs; and
with trade in Tropical North Queensland's           hands-on activities.
largest international market.

                                                Read more
   Read more and register

Other opportunities
Reminder! Applications close soon for Round 14 of
TEQ's Queensland Destination Events Program
For events taking place May 2020 - May 2021
Applications close 2 October 2019

TEQ's Conversations with Industry Outback Queensland
Winton, 31 October 2019

Destination IQ
Sunshine Coast, 6 November 2019

DestinationQ 2019 Forum
including Queensland Tourism Awards, masterclasses and state-wide industry forum
Sunshine Coast, 7 - 8 November 2019

Australia and New Zealand Adventure Tourism Awards and Conference
Gold Coast, 14 November

ATEC Meeting Place
Brisbane, 25 - 27 November 2019

Global Eco Asia-Pacific Tourism Conference
Cairns, 2 - 4 December 2019

Australian Tourism Exchange 2020
Melbourne, 10 - 14 May 2020

   More on TEQ's industry events calendar

Quick snippets
      Phillipa Harrison appointed Managing Director, Tourism Australia
      Cairns - Port Douglas drive rated world's best road trip
      The Vision 2031: Visitor Economy Vision for Brisbane has been released to guide
      the direction of the state capital's visitor economy
      Easter blockbuster between the Brisbane Lions and Collingwood locked in at the
      Gabba for the next two years, creating tourism opportunities
      The world’s number one male tennis player - Novak Djokovic - is set to headline
      the Brisbane leg of the ATP Cup in January
      Research resource: Queensland tourism key economic facts (updated 28 August
      2019)

Social media resource: find out how to boost your social media by featuring your
      content on Tourism Australia's social accounts

Tourism operators, please note: TEQ is currently conducting research via phone
interviews to capture the views and sentiment of tourism industry operators. This
research is being undertaken by research company Kantar. If you receive a phone call
from Kantar seeking your outlook on business performance and sentiment, it is
legitimate research being undertaken by TEQ and we encourage you to participate.

WHAT'S ON IN QLD?

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