Sunday, March 18, 2012 AT&T Park San Francisco - CLIMB HANDBOOK - support.goodtidings.org
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C L I M B H A N D B O O K Sunday, March 18, 2012 AT&T Park San Francisco Event website: support.goodtidings.org Email: stampede@goodtidings.org Phone: 415-283-1811
T A B L E O F C O N T E N T S W H O W E A R E
Welcome to the Good Tidings Foundation Our Mission:
Good Tidings Foundation, founded in 1995, is a 501-(c)-3 children’s charity that
Stadium Stampede at AT&T Park Handbook!
looks to equally support ARTS, EDUCATION, ATHLETICS and DREAMS for youth
In this handbook, you will find information from communities of need in the Greater Bay Area. Good Tidings creates original
on the Stampede, learn what your fundraising projects and works in partnership with professional sports franchises, businesses
benefits, and read helpful tips on fundraising, and agencies throughout the Bay Area, leveraging resources in order to increase
access to enriching opportunities by deserving youth. We design, fund and build
creating a team, and much more!
projects that are maintained and programmed in perpetuity by school districts,
recreation departments, or city governments. We believe that every child
3 WHO WE ARE deserves to have the means to achieve his or her dreams regardless of financial
3 WHY YOUR SUPPORT IS NEEDED status, ethnic background, religion, or region of living. It is the spirit of the holiday
4 STADIUM STAMPEDE AT AT&T PARK season that we were founded upon that we look to emulate all year long.
4 Event Schedule Our general boundaries include Monterey, Santa Clara, San Mateo, Marin,
5 Preparing for the Climb San Francisco, Santa Cruz, Alameda, Contra Costa, San Joaquin, Napa, Sonoma
5 Rules of the Stairs and Solano Counties.
5 Course Map
6 Stampede Celebration
6 Got Fans? WHY YOUR SUPPORT I S NE E DE D
7 FUNDRAISING
7 Individual Fundraising Prizes Good Tidings Foundation designs, funds and builds original projects to increase
7 Steps to Successful Fundraising access to enriching opportunities by deserving youth. Good Tidings’ has
8 Stadium Stampede Fundraising Success Stories partnered exclusively with the Giants, A’s, 49ers, Warriors, Sharks and professional
8 Raise $500 in 10 Days! athletes to build or refurbish 98 athletic facilities that benefit underserved
9 Who Should Sponsor You? neighborhoods to date. We offer daily field trips to our LeRoy Neiman Art Center
9 Ideas for Creative Fundraising for Youth to hundreds of middle school students each year at no charge. Our
10 Matching Gifts Program education program awards $100,000 annually in Community Service Scholar-
10 CREATING A FUNDRAISING WEB PAGE ships to needy high school seniors performing unselfish acts to serve their
10 Adding Photos community, with nearly $900,000 awarded to date. We make dreams come true
10 Sending a Provided Template Email by sharing gifts and meals throughout the holidays and year-round Rock Star
11 Fundraising Letter Writing Road Trips, which expose teens to once-in-a-lifetime experiences to inspire them
11 Blogging About Your Experience to dream. The money you raise will go directly to our projects and programs.
11 Previewing Your Page For more information go to www.goodtidings.org
12 Importing Your Email Contacts
12 Inputting Cash or Checks
12 TEAMS & SCHOOL GROUPS
13 Team & School Group Fundraising Prizes
13 Role of the Team Captain
13 Team Member Recruitment
14 Registering Your Team
3
P R E PA R I N G F O R T H E C L I M B
1. Enter your emergency contact info on the back of your bib.
2. Dress weather-appropriately with your bib pinned to the front of your
clothing. This is a rain or shine event.
3. As we will not check bags, please bring only what you will carry on you
while climbing the stairs.
4. Enter AT&T Park (24 Willie Mays Plaza, SF) at the Willie Mays Plaza entrance
and go through the doors of the Field Club Lounge.
5. Proceed straight through the Field Club Lounge, through the tunnel
and onto the field – no need to check-in!
The Good Tidings Foundation hosts the only stair climb
6. Look for balloons designated with your bib color – this is where you will
at AT&T Park to raise money for our art, education, wait for the event to start, warm up with Kerri Walsh, and start your climb.
athletic and dreams programs for underserved
youth. Participants of all ages can walk, jog or run two
laps of the stadium's lower or upper-level stairs or flat
R U L E S O F T H E S TA I R S
concourse and enjoy lunch at the Stampede Celebration 1. For the safety of all climbers, please start with the group color designated
in the Field Club Lounge all to raise money for under- by your bib.
served youth. 2. You may climb one or two laps of the clockwise course indicated by the black
arrows on the map below, or remain on the flat concourse if you prefer
an easier route. One stair lap takes the average climber 10 to 25 minutes
to complete. Elite runners will have the opportunity to do their second lap
E VENT S CHEDU L E on the upper level stairs.
3. Slower stair climbers keep to the right, passers on the left.
Sunday, March 18, 2012 • AT&T Park • San Francisco 4. Do not go off course – if you are unable to complete the stair-climbing
portion after you’ve started, you may walk the flat concourse to return
8:00 am Stadium opens at Willie Mays Plaza to the finish line.
8:45 am Warm-up with Olympic Gold Medalist 5. The Stadium Stampede is NOT a race!
& Fitness Ambassador, Kerri Walsh 2012 Course Map
= All Participant Course
8:55 am Opening Ceremonies with SF Giants Legend = Elite Runner Detour
and Grand Marshal Vida Blue
9:00 am Stadium Stampede begins
9:30 am Stampede Celebration opens
12:00 pm Stampede Celebration closes
*We recommend you arrive between 8:00am and 8:30am
as you will want to give yourself ample time to prepare for the climb.
START
FINISH
4 5S TA M P E D E C E L E B R AT I O N FUNDRAISING
1. Once you have completed your two laps, return to the Field Club Lounge This event is free to you! Just ask family, friends and co-workers to sponsor your
for the Stampede Celebration. efforts and help you reach the $100 minimum fundraising fee to participate. But
2. Pick up a BiRITE Foodservice Distributors bag and collect goodies don’t stop there, the more you raise the better prizes you will win! Last year the top
from our wonderful sponsors. individual raised $4,723 can you beat that?
3. All participants will be entered in a raffle for great prizes. Individual Fundraising Prizes (subject to change)
Listen for your bib number to be called (must be present to win).
4. Compete in the pushup contest for prizes. 1st Giants Club Tickets & Pre-game Field Visit for 6
5. Get an autograph or take a photo with one of our celebrity guests. 2nd Talbots Bicyclery Bike
6. Take your kids to the art corner. 3rd 2 Giants Club Tickets
7. Enjoy your lunch and relax! 4th $100 Gift Card to Talbots Toyland
5th $75 Gift Card to Sports Basement
Individual participants will receive Red Climber Status next to their fundraising
G OT FA N S ? thermometer once they've raised over $350 and receive a $50 Giants Dugout gift card.
Purple Climber Status is for those accomplished fundraisers who have raised over
Family and friends not climbing can watch from the stands and enjoy lunch at the
$1,000! Purple Climbers will also receive a pair of Oakley Sunglasses.
Stampede Celebration for a minimum donation of $20 at the door.
Gold Climber Status is for those who have really climbed to the top and raised over
$3,000! Gold Climbers will receive a Giants signed ball.
Raise over $4,000 and receive a Giants signed bat1
Steps to Successful Fundraising
Step 1. Set a goal before you start fundraising. Think about the art classes,
scholarships, athletic facilities and unique experiences that are made
possible by the Good Tidings Foundation that will benefit children and
communities in need in the Greater Bay Area.
Step 2. Start early and look at yourself! Once you are regis¬tered to climb, your
easiest donation will come from yourself. It’s always easier to ask for donations
once you have made one too!
Step 3. Identify your potential support¬ers and remember to ask everyone! Family,
friends, neighbors, co-workers, business associates, vendors, teachers, doctors, and
those you have supported in the past are just starting points. Ask your employer,
religious or community group, and busi¬nesses that you patronize. Many
companies have a matching gift program where the company will match every
dollar donated to the Good Tidings Foundation by an employee.
Step 4. Choose a fundraising approach that works for you. You can send a
fundraising letter, email, or post card. Call your friends, or post updates and
information about your participation in Stadium Stampede on Facebook and
Twitter! This way you will not only spread awareness of your fundraising success
but also about the Good Tidings Foundation!
6 7FUNDRAISING FUNDRAISING
Step 5. Select your style. Be yourself when soliciting for donations, you’ll be most Who Should Sponsor You?
successful in telling those about the event, the Good Tidings Foundation, and your Accountant Financial Advisor Lawn Service Professional Association
Members
fundraising goals if it reflects and shows your own personality. Attorney Fitness Trainer Local Store
Banker Florist Manicurist Psychologist
Step 6. Decide on a suggested donation level. People are more willing to donate Bartender Friends Members of your Gym Rabbi/Pastor
when they know what you are expecting from them. And if you have made this Car Dealer Friends’ Parents Neighbors Realtor
Relatives
donation yourself it will be that much easier! Card Player Club Golf Foursome OB/GYN
Cleaners Grocery Store Manager Previous Employers Service Organization Members
Step 7. Be creative! Hold a dinner party and ask guests to make a donation, collect Clients Hair Stylist Ophthalmologist Sorority/Fraternity
pocket change at the office, hold a bake sale, car wash, or a garage sale. Colleagues Holiday Card List Painter Stock Brokers
Dentist Interior Designer Pediatrician Teachers
Don’t get discouraged. Even though one person says “no,” the next might say “yes.” Travel Agent
Employer Insurance Agent Pharmacist
Family Landlord Printer Vendors
Stadium Stampede Fundraising Success Stories Vet
In 2011. . . Ideas for Creative Fundraising
• 10 year-old Charlie Stephenson went door-to-door in his neighborhood • In lieu of a Birthday or a Christmas present ask for a donation
asking for donations and he collected $160. • Ask 10 friends for 10 dollars
• Stella Wong collected donations as small as $5 from over 70 different • Delegate: give 5 of your closest friends donation forms and ask them to go out there
and help you fundraise!
people and ended up raising over $1,500.
• Hang up a Stadium Stampede Poster in the office
• Rick Lyons convinced his sister to cancel her no-longer-used newspaper • Ask the waiter or waitress at your more frequented restaurant to donate their tips for
subscription to donate an additional $16. the day! Or if you have friends who are waiters, waitresses or bartenders ask them
too!
• Eastside College Prep middle school students raised $216 with a bake sale. • "Sit" for donations. Babysit, pet sit, house sit for donations
• Spinning class: have everyone set a goal before class and if it's met then everyone
Raise $500 in 10 Days! donates $1 a mile
Day 1. Sponsor yourself for $25. • Go to your local mall, or shopping center and ask them what they do with the coins
that are thrown into the fountain or the "wishing well"
Day 2. Ask two family members to sponsor you for $25 each. • Hold a car wash
• Throw a theme party. Wine-tasting, country line dancing, costume, gourmet, etc.
Day 3. Ask five friends to contribute $20 each.
• Hold a sale. Garage, bake, etc.
Day 4. Ask five co-workers for $10 each. • Sell a service. Washing cars, cleaning homes or handyman services.
Day 5. Ask five neighbors to contribute $10 each. • Hold a contest. Chili cook-off, dessert, etc.
• Organize a “thon.” Swim, bowl, karate, dance, etc.
Day 6. Ask five people from your spiritual community to contribute $10 each. • Host a party at a local restaurant or bar and require an admission fee for attendees.
Day 7. Ask your boss or company to contribute $25 or better yet, see if they will • Collection jar. Place a collection jar at work (near a vending machine) for people to
donate their change.
match what you raise.
• 50/50 drawing. Sell tickets and the winner gets half of the money received while you
Day 8. Ask five local merchants to sponsor you for $20 each. get the other half.
• Dress down day. For a pre-determined donation, an individual has the company
Day 9. Ask two businesses that you frequently go to for a contribution of $25 each. permission to dress down on a specific day.
Day 10. You did it! Great job! Take a break from fundraising and go train with your team. • Guess the number of M&Ms in the jar. For a minimal donation, people can submit a
count for the number of M&Ms in the jar. Half of the money raised goes to the winner
who is the closest and the other half goes to you.
• Restaurants/local merchants. Ask local business owners to donate a certain
percentage of their profits during one business day.
• Too shy to do all these on your own? Get a TEAM together and go out with your team
and fundraise
8 9FUNDRAISING CREATING A FUNDRAISING WEB PAGE
Matching Gifts Program Fundraising Letter Writing
Be sure to ask if your place of employment has a matching gift program. If so, you If you choose to write your own letter or are going to personalize a template email,
can double or even triple your fundraising dollars. Ask your donors as well; they we recommend you include why you are involved with the Good Tidings
may have a program through their company. Companies encourage their Foundation and why you climb. Whether the programs provided by the Good
employees to participate in the community. They can provide you with some Tidings Foundation are in your community, or if you along with our organization
simple paperwork to process the matching gift or you can call Good Tidings at also believe that believe every child deserves to have the means to achieve his or
415-283-1811 for more information. Remember to include matching gifts in her dreams regardless of financial status, ethnic background, religion, or region of
your total as if it is a cash or check donation by simply going to your Participant living, let people know why YOU are climbing this year.
Center and clicking Enter new gift. • Mail the letter/e-mail to family and friends, co-workers, business associates and
neighbors at least three to six weeks prior to the climb. Consider your sphere of
CREATING A FUNDRAISING WEB PAGE influence when making the list of those who should receive your letter/e-mail.
Ask everyone you can think of and do not assume that someone will not support
your efforts. The top reason why people do not donate is that they have not been
Once you have completed your event registration as an individual or as a team asked.
(starting one or joining one) at support.goodtidings.org, you can create your
personal fundraising page. • State your personal fundraising goal in the letter. Do not be afraid to set a high
goal. You will be surprised how generous people can be.
1. While still logged in, go to your Participant Center which will appear on the
upper right hand corner just below your login information. Click on Personal • Include some information on the important work being done in the Greater San
Page to start to personalize your Fundraising Page. Francisco Bay Area by the Good Tidings Foundation.
2. Be creative and change the title of your page. • Be sure to let them know all donations are tax-deductible and that checks should
be made payable to the Good Tidings Foundation.
3. Edit the body of the text. Add your own personal story, the reason why you are
climbing and reasons why visitors should donate and get their friends to donate • Be sure to include a deadline for all pledges to be turned in. Keep track of your
to support the great work that Good Tidings does. pledges so you can thank those who supported your efforts. A “thank you” goes a
long way!
4. Click Save.
Adding Photos Blogging About Your Experience
Share a photo from a previous Stampede event, or of you and your loved ones who Keep your supporters up to date on how your fundraising and training is going by
are participating to get your visitors excited. blogging on your Personal Page.
1. Click on Photos/Video on the right side of your screen and upload your desired 1. Click Components.
image. A picture of you training, photos of your team, a motivational image or a 2. Then check the box for Enable Personal Blog.
recent picture of yourself to help personalize your page.
3. Click Save.
2. Add a caption to your photo if you’d like. Click Save/Upload.
4. Write entries as often as you’d like – your viewers can visit your site when they
3. To add a video simply click Video and add the YouTube URL. choose, or you can post/email your blog link each time you write a new post.
Sending a Provided Template Email
Previewing Your Page
To make fundraising easy on you, we’ve provided several donation request emails
for you to choose from. See the work that you’ve done and what potential donors will see when they go to
your page.
1. From your Participant Center, click on Email.
1. Click back on Personal Page.
2. Under the subject line click on Use Template.
2. Then click View Personal Page directly below the Personal Page in the tool bar.
3. Choose your desired message and edit it as you please. Choose recipients by
clicking choose from your contacts list underneath the To: box.
10 11CREATING A FUNDRAISING WEB PAGE TEAMS & SCHOOL GROUPS
Importing Your Email Contacts Team & School Group Fundraising Prizes - up to 25 members
You can import your entire contact list from your Hotmail, Gmail, Yahoo, etc. email 1st: Private Shuttle to and from AT&T Park for a Giants game with tickets
account in just a few easy steps. 2nd: Group art class at Good Tidings Foundation's LeRoy Neiman Art Center
1. Click on Visit Participant Center. Or if you are already in the Participant Center at Pier 9 in San Francisco
click Home.
Role of the Team Captain
2. On the right of your screen click on Add Contacts.
The Team Captain is the leader of the team or school group and generally the person
3. Click on +Import Contacts.
who registers first and is the one to "Start A Team." The Team Captain will also serve as
4. Choose your email provider and select your email account the point person for communications pertaining to teams or school groups and will
5. You will be asked if you want to import all contacts or a selected few and click designate where the Climb Packets for his or her team will be delivered prior to the
Next. event. The Team Captain is not responsible for raising any more money than the
other members of the team, but he or she is encouraged to rally the group together
6. Then click on Finished and your email contact list is ready to be sent messages
to raise the most funds possible for youth. As team captain, you are the link between
from your Participant Center.
your team and the Good Tidings Foundation. Be the “voice” of your team. Inform
Inputting Cash or Checks members of your team’s progress with recruitment and fundraising goals. Be sure to
keep them motivated and keep their eyes on the prize!
Though most donors will choose to make sponsorship payments with credit cards,
some will choose to pay by check or cash. You can still collect these and include 1. Form a Team
them in your total by taking the following steps. 2. Set fundraising and participant goals for your team
1. Go to your Participant Center. 3. Create recruitment plan
2. On the right side click Enter New Gift. 4. Recruit team members
3. Input the donation information. This information and amount will be included in 5. Coach and motivate your team
your total (it may take a few minutes to post). 6. Recognize Team members for their Commitment to Good Tidings
4. Once you receive them, mail checks and deliver cash to: 7. Celebrate your Team's Success at Stadium Stampede
Good Tidings Foundation, 9 Pier, Suite117, San Francisco, CA 94111
Team Member Recruitment
Teams can be made up of 25 people. Recruiting a new team member can be
TEAMS & SCHOOL GROUPS easier than you think. Often people just want to be asked. Those who do not want
to climb might like to sup¬port your team through a donation, by volunteering the
The Stadium Stampede at AT&T Park is a fun individual challenge, but you don’t day of the event, or by being a virtual climber! A little encouragement and
have to go it alone. It’s more fun and easier to train, fundraise and participate in excitement can lead to a great experience at this unique event.
the climb when you’re doing it with your friends and family!
Teams and School Groups can have a maximum of 25 participants per team. If
your group is larger than 25, we recommend breaking into two groups (or more) of
equal size and naming them slightly different.
School Groups can be groups of people from an elementary, middle or high school
or a college. Teams are any other type of group - families, friends, corporate, etc.
School Groups and Teams compete for different sets of fundraising prizes. Each
School Group and Team needs a Captain – will it be you?
12 13TEAMS & SCHOOL GROUPS
The success of the climb depends on the number of participants and the amount of
money that is raised. The more money that is raised, the more dreams we can make
come true. Recruiting new teammates can be as simple as:
• Directly asking family, friends, and co-workers.
• Sending an e-mail to family, friends, and co-workers.
• Talking about your team to anyone who will listen. Word of mouth is often the
best way to promote what you are doing.
• Placing an article in your company newsletter or sending a company-wide
e-mail.
• Displaying event flyers on your desk, in the company lounge, lunchroom, fitness
center, lobby, elevators, and/or stairwell. (If you let us know in advance, we can
personalize team-specific flyers/posters for your use.)
• Recruiting your company’s CEO to join your team. CEOs sometimes welcome the
opportunity to mingle with their employees in an informal out-of-the-office
setting. If your CEO cannot join you, ask for their support for your team by
encouraging employees to get involved or by supporting the team with t-shirts.
• Holding a kick-off rally for team members to build excitement. Encourage them
to recruit a new member for your team.
Registering Your Team
1. Go to support.goodtidings.org
2. Click Start a Team. At this time you will also be registering yourself as an
individual.
3. Follow instructions above in regards to importing contact lists and sending email
templates encouraging your friends to join your team and or donate!
4. Others joining your team will click on Join A Team and select your team when
they go to register.
5. If you have already registered as an individual and would like to form a team,
call 415-283-1811 or email stacy@goodtidings.org.
If you have any questions or need help with anything, please call 415-283-1811
or email stacy@goodtidings.org.
T H A N K YO U !
Thank you for your support of the Good Tidings Foundation. We could not help under
served youth of the Greater Bay Area without your help! Each dollar you raise and each
step you climb is helping us support youth dreams. We look forwarding to having you
join us at the 3rd Annual Stadium Stampede at AT&T Park on March 18th, 2012!
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