Student Entrepreneurship Competitions: Invest in My Idea Poster Pitch - Salisbury University
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Student Entrepreneurship Competitions: Invest in My Idea Poster Pitch
SU Student Entrepreneurship
Competitions
2021 Important Dates
Open to All SU Students and SU Student Teams
www.salisbury.edu/perdue/EntrepreneurshipCompetitions
Registration Open:
Tuesday, December 1, 2020 11:59 p.m.
Registration Close:
Monday, March 29, 2021 11:59 p.m.
Hard Deadline. No late files accepted
Competition Day: Thursday, April 29, 2021 All Day
Registration Requirements
March 29th – Required Files No late files accepted
• Step 1 - Profile Completed
• Step 2 - Business Plan Completed
• Step 3 - Poster PDF Completed
Note: File size and format limits when uploading
files and we recommend you condense photos and
graphics
• Step 4 - Pre-Recorded 1 Minute Pitch weblink
More on the video pitches in later slides
Optional Registration Items
March 29th - Optional Information Uploaded to Site
Recommended but not required
• Step 3 – File Uploads: Financials, Exhibits, and Formal Copy of
Business Plan
• Step 3 - File Uploads: Exhibits: Marketing Materials such as
brochures, signs, business cards, information packets, photos of
samples/prototypes, and links to video demos should be added
to 1 marketing document and uploaded to Exhibits
• PowerPoint for Round 3 – Upload under Step 3 – File Uploads:
Exhibits: Have PowerPoint ready on day of competition
Note: File size and format limits when uploading files. We
recommend you condense photos and graphics. See “Competition
Forms and Resources” for more information and instructions.
Round 1 Required Pre-Recorded
1 Minute Pitch Video
Round 1 Invest in my Idea Poster Pitch and
Business Sector Awards
• ALL ENTRIES MUST MAKE A PRE-RECORDED 1 MINUTE PITCH
• Pitch must be 1 minute or less.
• You will need to make your own video
• Can use or reference poster in pitch but don’t let it distract from pitch
• Judges will be allowed to watch the pitch more than once
• Video needs to be uploaded to YouTube or other shareable format via a
shareable weblink. See competitions website for instructions.
• Weblink MUST be easily accessed without login requirements
• Weblink MUST be shared in Section 4 on the registration before April 20
• Your pre-recorded 1 minute pitch will be used in Round 1 – Poster Round
ONLY
• Teams that move on to Round 2 and 3 will give live Zoom pitches
• Graphics allowed Round 1 not round 2.
Rounds 2 & 3 Live Zoom
Pitch Guidelines
Round 2 Gull Cage Live Zoom Video Pitch Guidelines
• 1 Minute Live Zoom Video Pitch & 4 Minute Live Zoom Q&A
• NO graphics, posters, etc. in video
• Just you/your team and the pitch
• Can wear marketing items such as logo wear, shirts, hats, pins, etc.
• During Q&A, you can reference your poster and uploaded
registration documents. Just don’t let it be distracting
• Practice your pitch with Zoom without props
Round 3 Bernstein Live Zoom Video Pitch Guidelines
• 10 Minute Live Zoom Video PowerPoint Pitch & 10 Minute Live Zoom
Q&A
• Video graphics, posters, etc. allowed in your PowerPoint
Presentation. Just don’t let it be distracting
• Can wear marketing items such as logo wear, shirts, hats, pins, etc.
• Practice with your pitch with Zoom and your PowerPoint
Format 2021 Student Entrepreneurship Competitions Round 1 The Poster Pitch - Invest in my Idea & Business Sector • Prerecorded 1 Minute Pitch, Poster and other files shared in registration • No Live Zoom for competitors Round 1 • Round 1 Awards - Open to Public - Live Announcements Round 2 The Pitch - Gull Cage • 1 Minute Live Pitch and 4 Minute Live Q&A • Via Zoom with Judges and Competitors – 15 Pitches • Round 2 Awards - Open to Public - Live Announcements Round 3 The Plan - Bernstein Achievement Award for Excellence Open to Public • 10 Minute Live PowerPoint Presentation and 10 Minute Live Q&A • Via Zoom with Judges and Competitors – 4 pitches • Round 3 Awards - Open to Public - Live Announcements
Assistance Getting Ready • Attend Workshops and Trainings: Calendar and Workshops • Subscribe to: This Week in Entrepreneurship Newsletter For Questions or Mentor Appointments Contact: Bill Burke wpburke@salisbury.edu John Hickman jnhickman@salisbury.edu Heather Brooks hmbrooks@salisbury.edu Jenna Drewer sweconomic02@salisbury.edu 12-24 Hours Notice
SU Student Entrepreneurship
Competitions
Invest in My Idea “A Poster Competition”
15 winners move forward
The Gull Cage “A Shark Tank Competition”
4 winners move forward
The Richard Bernstein Achievement Award for
Excellence
“A Business Plan Competition”
1 Winner
www.salisbury.edu/perdue/EntrepreneurshipCompetitions
https://www.salisbury.edu/academic-offices/business/entrepreneurship-competitions/calendar-and-
workshops.aspx
Preparing a Poster Pitch John Hickman, Director Maryland SBDC Franklin P. Perdue School of Business Salisbury University East Campus 215 & Perdue Hall 131 410-548-4419 jnhickman@salisbury.edu
Invest in My Idea Key Facts
You must win to go to the Round 2 Gull Cage.
Judges will chose to invest in the proposals that show
best likelihood of return.
You only have 1 minute to convince them via your
pre-recorded video, poster, and your registration
documents.
How quickly do you need to tell your story?One Minute Pitch
One Minute, Is that Realistic?
One Minute, Is that Realistic?
What to Tell In One Minute
o How did you come up with you idea?
o What kind of business is it?
o Why are your products or services competitive
in their industry?
o How do you intend to make money?
o Where do you get all of this?- Show
resources, give contextA concise synopsis of the key points
of your business plan.An Executive Summary Includes…
o A synopsis of the company’s strategy for succeeding
o A brief description of the market (along with the
ingredients for success that differentiate your business in
its market)
o A brief description of the product or service
o A brief description of the management team’s
qualifications/experience
o A capsule summary of the key historical and research
forecasted financial data
o An estimate of the amount of capital or loan funds you
need and how you will use itWhat is ON the Poster?
o The products and services to be offered?
o Your target customers (and how many are
there)?
o What is unique about your business?
o How you promote?
o What is going on in your location and industry
(Why is now the opportune time for your
business?)
o Competitors
o TrendsYour Logo My Company’s Name Your Logo
Market or Industry Product or Service Description and Images How Do You Make
• Trends What problem does it solve? Money?
• Competitors • Break Even
• Customers • Profit Margin
• Significant Cost
Drivers
Target Customer
Their Needs
Marketing & Sales
• Promotional
Activities
• Logos Pricing & Costs
• Branding
Competitive Advantage • Price
Price, Location and Features Comparison
• Equipment
Costs
• Start-Up Costs
• Investment
Options
Personnel & Leadership Team
Key Employees or SkillsMore ON the Poster?
o How do you make Money and how much?
o Break-even
o Pricing points
o How much capital are you seeking?
o What are some key milestones?
o Your logo?
o Your location?
o What you or your team brings to the table?Your Logo Here Company Name Company Address
Here
Business Plan (Elevator Pitch)
What is Your Market Analysis Marketing Concept Strategic Alliances
Business?
What is your target How are you going to Who are your
What is your product,
market? Size? market your product strategic partners?
service, concept, key
Competition? Where or service? Major distribution
technology?
do you want to be? agreements?
Licenses? Large
Burning rate orders?
The Team Sales Projections What is your burning
Key management: What do you want?
Five year sales rate? Example: $200,
names, positions, What do you offer?
projections 000 per month
previous `
accomplishments We offer 30% of
equity for $2mln
Milestones
investment
Competitive List your key
Advantage milestones in R&D,
product development, Exit Strategy
What is your
competitive manufacturing, Acquisition by major
advantage in the long marketing, etc. market player in 5
run? years or IPO?
Copyright © 2012 Template.orgPractice Saying it QUICK
My Company, (NAME)…
Is developing/starting (BUSINESS IDEA)…
To help/serve (TARGET MARKET)…
Which will (SOLVE WHAT PROBLEM)…
By (WHAT YOU WILL DO THAT IS NOT
BEING DONE NOW).Practice Your Pitch In Real Time
60 SecondsI Only Have One Minute! How do you tell the rest of the story?
COMPETITORS
Cafe
Wild Cactus
El Paso Rose
Jose’s Cantina
Low Prices
Handmade
Tortillas
Large
Portions
Charts
Healthy
Menu Items
Cleanliness
PURCHASE FACTORS
Quick
Seating
Fast Service
Courteous
Service
Open after
10 p.m.
sdfIII. Analyzing Your CompetitionUse Graphs
Use Pictures
Remember
Keep it simple
⚫ Keep your poster simple and uncluttered. Use calm,
contrasting, and complementary colors. Use only one or
two fonts; do not use all capitals, which are more difficult
to read.
Make it visually interesting
⚫ Use color, graphics, photos, and other visuals to illustrate
your topic (a picture is worth a thousand words.)
Make it readable
⚫ Make text readable from 5 feet or more away. Use bullets
for main points. Details can be included in your
conversation or on a handout.
Practice, practice, practice
⚫ There is no substitution for advance preparation. Create
your 30-second "elevator pitch" to explain your poster to
people as they look at your poster, and practice the pitch
with your colleagues.Important Points Tell a good, exciting story Be consistent Focus on a few main points Be realistic in financial projections Be prepared to address the downsides Clear, Concise and Convincing
HAVE FUN WITH IT!
Your enthusiasm will overcome many
obstacles!
If you are excited about your pitch, others
will be tooIf you don’t LOVE your idea, it will be hard for someone else to.
Financials (1 Page)
Cash Flow Statement (3-5 years)
Break down one year monthly
Income Statement (3-5 years)
Sources and Uses:
Need for business loan, possible investors
Balance Sheet
Sales/Income Projections
Break-Even Analysis
What are the key cost drivers?Knowing you are going to make all this money makes it even better!
QUESTIONS???
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