PROSPECTUS FRANCHISE MYSKIN LASER CLINICS
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CHASE THE VISION, NOT THE MONEY, THE MONEY WILL END UP FOLLOWING YOU . 4 FRANCHISING PROSPECTUS 2018
TABLE OF CONTENTS INTRODUCTION 05 BUSINESS BACKGROUND 06 OUR TIMELINE 07 WHY CHOOSE MYSKIN? 08 OUR SERVICES 10 THE FRANCHISE PACKAGE 12 TRAINING AND SUPPORT 13 WHAT ARE WE LOOKING FOR 14 BECOMING A FRANCHISEE / NEXT STEPS 15 PAGE 4 FRANCHISING PROSPECTUS 2018
INTRODUCTION We believe that when people look their best, they feel their best and confidently do their best. We also believe treatments should be affordable, of high quality and delivered professionally. MySkin Laser Clinics were founded in 2010, offering cutting At MySkin Laser Clinics we offer our clients a range of edge, advanced laser hair removal and skin care treatments services, our clinics are unique, providing individual client for a range of skin types and conditions. Our business was services, luxury amenities, and clinical skills that utilise built on the philosophy that when people look their best, cutting-edge technology within a relaxed environment. they feel their best and we look forward to sharing that We take the time to get to know our clients, to understand vision with you. their needs and build a trusting relationship. To us, every client is unique. By understanding this, we can ensure Over the past decade, MySkin Laser Clinics has experienced we separate ourselves from the competition and build a an incredible level of success, thanks to our passionate business that is synonymous with care. team. We believe that people are at the core of our business, which is why we’re dedicated to providing our team with the The following document will provide you with all the best training to help grow their skills and deliver a quality information you need as you take the first steps in service that our clients can trust. becoming a MySkin Laser Clinics franchisee. We look forward to answering any questions you might have. As we focus on the future, we are excited about the potential for our business to grow. The Australian market is rich with opportunities, and we look forward to working with new franchisees who are ready to bring their passion for beauty and skincare to the business. 05 FRANCHISING PROSPECTUS 2018
BUSINESS BACKGROUND MySkin Laser Clinics were established with a single purpose; to provide all Australians with a premium skincare service at an affordable price. We opened our first location in Malvern in 2010. We established our own unique style of care, providing leading-edge treatment with a personal touch. As time passed, our reputation grew, and over the coming years we opened an additional eight clinics across Melbourne, but our dedication to our clients was and always will be our number one priority. Which is why we continue to provide our staff with the highest level of training, ensuring our clients can always trust the MySkin name and feel comfortable knowing they are receiving the best care. 4 FRANCHISING PROSPECTUS 2018
WHY CHOOSE MYSKIN LASER CLINICS? When it comes to owning a franchise, there is a lot to smile about By becoming a MySkin franchisee, you will benefit from a huge range of opportunities. From the freedom of running your own business to sharing in the profits of the rapidly growing aesthetic industry, there’s never been a better time join. 08 FRANCHISING PROSPECTUS 2018
BENEFITS OF JOINING US 01 02 03 04 05 POWER IN BRAND YOU TURN KEY PROSPERITY SUPPORT BUSINESS CAN TRUST READY Take control of your Take advantage of Leverage My Skin Laser We will ensure you Every new clinic is career and finances, MySkin Laser Clinics’ Clinics’ established provide the best fully furnished and all while enjoying buying power and brand, with access to services with ongoing ready to go, with the support of our lead generating IT systems set up, supplier contacts. support and training MySkin Laser advertising campaigns equipment in place, Clinics’ business from MySkin Laser and supplies fully and 30,000+ followers resources. on social media. Clinics’ experienced stocked. team. OUR PARTNERSHIP MODEL PAGE 4 FRANCHISING PROSPECTUS 2018
OUR SERVICES OVER 150,000 TREATMENTS IN 2017. LASER HAIR REMOVAL We all experience unwanted facial and body hair, but for some, this ‘extra’ hair can leave them feeling self-conscious. Thankfully we provide non-invasive specialist treatments for both men and women, using our cutting-edge medical lasers to remove facial and body hair with ease. As our primary business, laser hair removal generates our largest source of profits. SKIN TREATMENTS We provide a range of treatments with cutting-edge technology across a variety of skin conditions. This service is in high demand amongst our clients, and we are dedicated to pioneering new treatments for them by taking part in clinical trials and research. 10 FRANCHISING PROSPECTUS 2018
MORE SERVICES COSMETIC INJECTIONS Anti-wrinkle and dermal fillers are rapidly growing in popularity, and we continue to provide them to an increasingly varied demographic, with people from all walks of life enquiring. To ensure we follow all protocols and adhere to latest legislation, only qualified specialists are permitted to administer injections. SKINCARE We offer a range of skincare products to help our clients maintain their healthy looking skin, including Environ, Jane Iredale, Aspect Dr, Cosmedix. We are committed to providing our clients with everything they need to know for their daily skincare regime. WE SOLD MORE THAN 25,000 LASER TATTOO REMOVAL PRODUCTS IN As tattoos grow in popularity, so too does the tattoo removal market. Our clinics provide incredible results 2017. using the best nanosecond laser technology. 11 FRANCHISING PROSPECTUS 2018
THE FRANCHISE PACKAGE WE PROVIDE SUPPORT TO ENSURE YOU ARE SET UP FOR ONGOING SUCCESS. From the day you join MySkin Laser Clinics, we want to ensure you receive all the benefits of becoming a franchisee. We have developed this franchise package to help get you and your new business running and support you along the way. The package will provide you with the following: 1 2 3 4 LICENCE MANUAL ADVERTISING BUYING & MARKETING POWER • The right to operate a Access to MySkin Laser MySkin Laser Clinics Access to MySkin Laser • Purchase stock at cheaper Clinics’ Franchise. Clinics’ rates through our suppliers’ • Access to MySkin Laser • Training manual • Marketing campaigns launch program. Clinics’ intellectual • Operations manual • Store opening promotions • Receive on-location property. • Cloud based software • Branded advertising material assistance when launching & online resources • Branded business templates your franchise. • Franchise style guide • Customisable ad templates software • Corporate website 12 FRANCHISING PROSPECTUS 2018
TRAINING & SUPPORT THE AESTHETIC INDUSTRY IS RAPIDLY EVOLVING. To ensure you feel confident and comfortable in your role, we will provide you and your team with ongoing training and support. • Our comprehensive training package with detailed product and service information across every area of operations. • Specialised training to ensure you effectively carry out the franchise business model, including online and onsite training. • Technical training programs for your staff and technicians, providing them with the knowledge and skill set to care for your clients and grow the business. • IT support for software, equipment, and operating systems. • On-site training for your staff from our specialised clinical education team. • Ongoing research into new product and technology development. • Support from HR to improve the performance of your team • Onsite visits from our support team to provide analysis, feedback and guidance. • Regular communication with the broader network ensuring we progress with mutual understanding. PAGE 4 FRANCHISING PROSPECTUS 2018
WHAT WE ARE LOOKING FOR? AT MYSKIN LASER CLINICS, WE PRIDE OURSELVES ON OUR COMMITMENT TO SERVICE AND CARE, WHICH IS WHY, WHEN WE LOOK FOR NEW FRANCHISEES TO JOIN THE BUSINESS, WE LOOK FOR THE VERY BEST. KEY QUALITIES Our franchisees are talented, entrepreneurial individuals who share in our philosophy and vision. If you would like to become part of our team, first ask yourself if you have the following qualities: 1. The determination to succeed. 2. A strong drive and good work ethic. 3. A can-do attitude with the passion to match. 4. Proven leadership and management skills. 5. The willingness to grow and complete training. 6. Dedication to customer service. 7. A belief in our proven franchising system. 4 FRANCHISING PROSPECTUS 2018
BECOMING A FRANCHISEE/ NEXT STEPS CONGRATULATIONS ON CHOOSING TO BECOME A MYSKIN LASER CLINICS FRANCHISEE! Before we get started, there are a few steps you will need take as part of your formal application. Becoming a franchisee is a serious commitment, and we must ensure that our agreement satisfies all the relevant requirements. Step 1 ONLINE ENQUIRY Step 4 FACE TO FACE To complete your online enquiry form, visit (myskinlaser. We will arrange a face to face meeting for a more detailed com.au/franchiseform) and our team will email you our discussion around financials. franchise information memorandum. Step 5 APPLICATION & BUSINESS PLANNING Step 2 PHONE INTERVIEW At this point we will need a formal application including We will organise a phone interview to learn more about business plan and financial forecasting. All legal documents who you are. This gives us a chance to get to know you relating to the franchise will also need to be drafted better and gives you the opportunity to learn more about and reviewed. the MySkin Laser Clinics franchise model. Step 6 TRANSACTION & PREPARATION Step 3 APPLICATION PROCESS Complete any follow-up questions or queries. Submit Submit your expression of interest form. signed financial documents. Pay any initial fees and costs. Sign confidentiality agreement. Step 7 FINAL APPROVAL Your application is submitted to the board for approval. 15 FRANCHISING PROSPECTUS 2018
WELL DONE! WE CAN’T WAIT TO START WORKING TOGETHER! Email: franchising@myskinlaser.com.au myskinlaser.com.au 4 FRANCHISING PROSPECTUS 2018
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