STRATEGY UPDATE RENE MOOS - Start the presentation - Basic-Fit
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
STRATEGY UPDATE RENE MOOS 04 November 2021 Start the presentation
2 AND COMING OUT STRONGER Results 2020 / 2021 determined by COVID-19 related government measures Strong liquidity position with support from shareholders and our syndicate banks Restarted our expansion strategy
3
RECOVERING FROM LOST MEMBERSHIPS
FEB 2020 OCT 2021
2.35 million 2.25 million
2,500,000
2,000,000
1,500,000 MAY 2021
1.75 million
1,000,000
500,000
0
4
IN SPITE OF PASS SANITAIRE
Very limited number of joiners
until May due to closures
Strong catch up effect
before the summer
Nearly same number of joiners
JOINERS
as pre Covid year 2019
2019
JOINERS
2021 With more clubs but with 5 months
of club closures
Jan Feb Mar Apr May Jun Jul Aug Sep Oct
THE GROWTH STORY
6
1015
905
784
629
521
419
351
150
1 6
1984 2004 2010 AT IPO 31-12-2016 31-12-2017 31-12-2018 31-12-2019 31-12-2020 31-12-2021
◼ Clubs
7
180 CLUBS OPENED SINCE THE PANDEMIC
AT IPO OCTOBER 2021
351 clubs 1,005 clubs
600
520
500
400
300
216 215
200
140 153
100
54
32
26
0
THE NETHERLANDS BELUX FRANCE SPAIN
8
AT LEAST TRIPLE IN SIZE IN 9 YEARS
3000
2800 3500
2600 3200
2400 2900
2600
2200
2300
2000
1750
1500
1250
1005
TODAY 2022 2023 2024 2025 2026 2027 2028 2029 2030
2021 2030
9 Focus on organic growth In control of growth process Reliable assessment of expected ROIC Acquisition opportunities Strategic or opportunistic At right price and returns Ample experience in conversion and integration
10 FAVOURABLE POST COVID-19 MARKET CONDITIONS Increased interest in health and fitness Higher fitness penetration rates expected Weaker competition; higher Basic-Fit market shares potential More available sites ➔Further acceleration of club rollout plans
11
AND IMPROVED LEASE TERMS
No property lease
discounts existing
contracts
More available
COVID impacted Landlords like the locations
many businesses strong and well
and put lease financed player Better negotiating
negotiations on with accelerated position
pause for almost growth plans that
2 years we are
COVID clause in
90% of our new
contracts12
INCREASED POTENTIAL IN CURRENT COUNTRIES
2,050 – 2,600 CLUBS
300 / 350 clubs
300 clubs
1,000 / 1,300 clubs
450 / 650 clubs in Spain
2,000 clubs in 202513 BREAK EVEN BELOW 1,700 MEMBERS High level of automation < 3 fte at a club Central planning Outsourced services Smart camera system Cluster strategy
14 …WE NEVER STOP IMPROVING
15 Maintenance whilst clubs were empty 2020/2021 Increased pace of smart camera system installation; 660 clubs with camera system Finetuned our club / HQ structure Develop new products and services Prepare for next growth steps
16 1. INCREASE OF 24/7 CLUBS TO IMPROVE VALUE 2. NEW BASIC-FIT APP TO CONNECT BETTER WITH MEMBERS 3. ONLINE COACHING 4. BASIC-FIT ALL IN 5. FOCUS ON PREMIUM MEMBERSHIP
17 Operating mainly 24/4 clubs, staffed during night shifts, on different technical concepts Standard Basic-Fit Concept tested and agreed Conversion of existing 24/4 to 24/7 unstaffed based on the standard technical concept Migration of existing 24/7 clubs to our control centre in Hoofddorp COVID lock-down periods Accelerated roll-out towards our objective of operating 300 clubs 24/7 in the Benelux year end 2021
18
19
20
BASIC-FIT ALL-IN
THE MEMBERSHIP THAT EMPOWERS YOU
TO GET FIT ANYTIME, ANYWHERE,
ANYHOW
THE THE THE
BIKE TRAINING MEMBERSHIP
Premium in-door Great variety of 5 year premium
training bike work-outs access for your
whole household
Choose your favorite
presenter Track your
progress
Virtual classes and
live streaming21 MORE THAN A BIKE • Premium bike, membership & content • Extensive market research confirms market potential • In house content creation • Strong partnerships in product and logistics • More than 1,000 showrooms
22
ADDITIONAL SERVICE TO
INCREASE PREMIUM
MEMBERSHIPS
WILL BE INTRODUCED
IN BENELUX
AS OF JANUARY 2022
Test in
TEST IN BENELUX > JANUARY 2022 ?23 Ladies club o Only in specific locations o Ladies corner in regular clubs Express clubs o In larger cities to complement clusters o In small villages to adapt to catchment area o No separate label
THANK YOU FOR YOUR
You can also read
