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CONTENTS Utah Edition 2020 Local Business Funding Assistance Programs 8 Local Success Story 26 National Success Story Natalie Kaddas wanted to Jennifer and Jeff Herbert’s handle her business’s growth meadery has expanded into a with care, so she turned to the multimillion dollar enterprise SBA for financing assistance. thanks to SBA assistance. 11 Local SBA 29 SBA Lenders Resource Partners 32 Financing 101 13 Your Advocates 33 Need Financing? 14 How to Start a Business 34 Go Global with 18 Entrepreneurial Resources International Trade 20 Emerging Leaders 36 R&D Opportunities for High Growth Startups 21 10 Steps to Start Your Business 38 National Success Story Cheeseburger Baby owner 22 Opportunities for Veterans Stephanie Vitori persevered through a financial storm and a 24 Write Your Business Plan natural disaster. 42 Surety Bonds Contracting 44 National Success Story Jennifer Rahn steers the course for Admiral Engineering, succeeding as a small business subcontractor. 47 Government Contracting 48 SBA Certification Programs 49 Woman-Owned Small Business Certification ON THE COVER Natalie Kaddas, courtesy of Kaddas Enterprises; Brian Noguera, courtesy of Maize Tacos; September Myers, courtesy of the Sundance Consulting; Bert Ortiz, courtesy of AVMAC Inc. 3
U.S. SMALL BUSINESS ADMINISTRATION A MESSAGE FROM THE ADMINISTRATOR I t is my honor to serve as Administrator among entrepreneurs in disadvantaged of the U.S. Small Business communities, and continuing to prioritize Administration, leading a dedicated disaster relief. team of talented individuals across Within this resource guide, you will learn America who are focused on helping more about the tremendous tools the SBA entrepreneurs start, grow, and expand provides small businesses through our 68 their small businesses. The SBA is here to District Offices and numerous Resource support the prosperity and longevity of our Partners, such as our Small Business nation’s small businesses with timely and Development Centers, our SCORE mentoring innovative resources to help them thrive in network, Women’s Business Centers, and today’s economy. America’s entrepreneurs Veterans Business Outreach Centers. Featured are innovators, risk-takers, and the catalyst in this guide are some of the remarkable for employment opportunities within their success stories of entrepreneurs who partnered communities, and they are what makes our with the SBA to take their businesses to the economy so strong and dynamic. next level. The SBA encourages you to also As we enter a new decade of possibilities, utilize these resources to help strengthen and small businesses have a remarkable meet your business goals. opportunity to continue building upon the Sincerely, success we’ve seen in our economy over the last three years. As the voice for America’s 30 million small businesses, I am eager to advocate on entrepreneurs’ behalf as a Jovita Carranza member of the President’s Cabinet. Whether SBA Administrator it’s seeking access to capital, government contracting opportunities, business mentoring, or assistance with disaster recovery, the SBA is ready and determined to help our customers succeed. The SBA remains committed to continuing our support of America’s entrepreneurs and making an even bigger impact in communities across the country. In particular, the SBA is focused on elevating female entrepreneurs and our military veterans, expanding access to SBA resources WE MAKE SMALL BUSINESS OUR BUSINESS. START • GROW • EXPAND • RECOVER 4
PUBLISHED BY New South Media, Inc. 304.413.0104 | newsouthmedia.com PUBLISHER Nikki Bowman, nikki@newsouthmediainc.com DESIGNER Hayley Richard, hayley@newsouthmediainc.com MANAGING EDITOR Holly Leleux-Thubron, holly@newsouthmediainc.com ASSOCIATE EDITORS Pam Kasey, pam@newsouthmediainc.com OPER ATIONS MANAGER Meggan Hoyman, info@newsouthmediainc.com ADVERTISING SALES DIRECTOR Heather Mills McIntyre, heather@newsouthmediainc.com ADVERTISING SALES Kelley McGinnis, Bryson Taylor sba@newsouthmediainc.com Copyright: New South Media, Inc. Reproduction in part or whole is strictly prohib- ited without the express written permission of the publisher. © 2020 NEW SOUTH MEDIA, INC., ALL RIGHTS RESERVED The U.S. Small Business Administration’s Office of Marketing & Customer Service directs the publication of the Small Business Resource Guide under SBA Contract #SBAHQ-17-C-0018. SBA publication winter 2020 national edition #mcs-0134 WRITER/EDITOR Becky Bosshart (202) 205-6677 rebecca.bosshart@sba.gov DIRECTOR OF MARKETING Paula Panissidi Tavares paula.tavares@sba.gov The SBA’s participation in this publication is not an endorsement of the views, opinions, products or services of the contractor or any advertiser or other participant appearing here. All SBA programs and services are extended to the public on a nondis- criminatory basis. Directory listings do not constitute or imply an endorsement by the SBA of any opinions, products, or services of any private individual or entity. Printed in the United States of America. While every reasonable effort has been made to ensure that the information con- tained here is accurate as of the date of publication, the information is subject to change without notice. The contractor that publishes this guide, the federal govern- ment, or agents thereof shall not be held liable for any damages arising from the use of or reliance on the information contained in this publication. 6
SBA Utah District Office 125 S. State St., suite 2227 Salt Lake City, UT (801) 524-3209 Fax (801) 524-4410 utahgeneral@sba.gov sba.gov/ut @SBA_Utah District Director Letter District Director Lender Relations W Marla Trollan Specialists elcome to the 2020 Utah edition of the U.S. Small Business (801) 524-3200 Karl Wernick Administration’s Small Business Resource Guide. This guide directs marla.trollan@sba.gov (801) 524-3210 small business owners and entrepreneurs in how to start, grow, karl.wernick@sba.gov expand, or recover after a disaster. I hope you will find it helpful as you pursue Deputy District Don MacMillan your goals for small business ownership. Director (801) 524-3226 Utah’s small businesses are vital to the health of our state and national Christopher Stever don.macmillian@sba.gov economy. As you launch new technologies and develop industry-leading (801) 524-3215 innovations, you’re also delivering essential goods and services. You’re christopher.stever@ Paralegal Specialist creating economic growth, generating two out of every three new jobs in Utah. sba.gov Sharlene Miller Your business is helping sustain the local tax base and supporting community (801) 524-3221 District Counsel organizations. The Utah district office assists all small business owners, sharlene.miller@sba.gov John Gygi celebrating the entrepreneurial spirit every day. The SBA provides financial (801) 524-3205 assistance through our SBA-backed loan guarantees. We support and fund Public Affairs john.gygi@sba.gov small business counseling through our SBA Resource Partners. We counsel Specialist entrepreneurs on how to best compete for government contracts. Here’s what Siobhan Carlile Administrative Officer you can do to improve your business in 2020: (801) 524-3217 Cheryl Richens • Find a business adviser via our network of SBA Resource Partners, siobhan.carlile@sba.gov (801) 524-3219 which includes Small Business Development Centers, SCORE mentors, cheryl.richens@sba.gov Women’s Business Centers, and the Veterans Business Outreach Center, all powered by the SBA. Business Opportunity • Look to see if SBA-backed financing is right for you. Last year, Utah Specialist business owners qualified for $511 million in SBA-backed loans from Cody Neville our 65 local lenders. The entrepreneurs that qualified for funding then (801) 524-3206 went on to hire thousands of new employees, buy needed equipment, cody.neville@sba.gov or build/renovate facilities. • Research government contracting. Last year, Utah businesses brought Economic Development in $213 million in federal contract awards. Specialists Stay up to date on SBA events near you and get valuable Utah business Rachel Bennett information by following us @SBA_Utah. Register for e-mail updates at (801) 524-3204 sba.gov/updates. Use our Small Business Resource Guide to power your dream rachel.bennett@sba.gov of starting, growing, or expanding your small business here in Utah. Ian Lorenzana (801) 524-3218 Sincerely, ian.lorenzana@sba.gov Marla Trollan Melinda Workman District Director (801) 524-3213 melinda.workman@ sba.gov 7
LOCAL BUSINESS ASSISTANCE How I Did It Natalie Kaddas COURTESY OF KADDAS ENTERPRISES President/CEO, Kaddas Enterprises Inc. Salt Lake City, UT 8
LOCAL BUSINESS ASSISTANCE N atalie Kaddas wanted to Benefit handle her business’s Kaddas has grown its exporting growth with care, so she business exponentially in the last six turned to the SBA for years. We now export to 12 countries. financing assistance. Because of my success and experience For over 50 years, Kaddas Enterprises as a woman chief executive, I’ve been has manufactured thermoform plastic able to mentor and encourage other for the medical, transportation, women small business owners. I’m a and utility industries. Natalie is the member of the Utah District Export second generation owner of the family Council, where I can encourage small business. Kaddas Enterprises also business owners to participate in trade manufactures polymer products for the missions. I encourage them to research aviation industry. Natalie leads a team exporting as a way to stabilize seasonal that provides full-service engineering, sales and become less dependent on from consultation and drafting through any one market. If you are interested in prototype creation and production. international trade, a great first step is to attend our conferences and use the Challenge resources provided through the SBA, We always wanted to expand here in Small Business Development Center Utah and export our quality products network, World Trade Center Utah, and abroad. Access to capital is always a the U.S. Commercial Service. challenge for small businesses. Our business is creditworthy and has had a profitable history for 50 years, but we still couldn’t find traditional financing We rely on the to get the cash flow we needed to expand our facility and start exporting. expertise of the SBA, Solution The SBA guarantees loans made by lending institutions to small U.S. Commercial businesses that cannot find financing elsewhere. Our small business qualified for an SBA-backed 504 Service, World Trade Certified Development Company loan through Mountain West Small Business Finance. Our $1 million loan allowed us Center Utah, and to purchase a larger facility. I also received SBA State Trade Expansion Program grants from 2015- other world trade 2019 to help us market products at international trade shows. We were able to travel to shows in order to network and associations to secure international sales contacts. Our partners in specific regions have helped us to understand cultural differences and help navigate any negotiate any importing, shipping, or payment problems. We’ve also developed a network of support in the areas we challenges that arise.” have travelled to during trade missions; we rely on the expertise of the SBA, U.S. Commercial Service, World Trade Center Utah, and other world trade associations to help navigate any challenges that Natalie Kaddas arise. I’ve also received fantastic business guidance from my local Small Business President/CEO Development Center and Women’s Business Center. Kaddas Enterprises Inc. 9
LOCAL BUSINESS ASSISTANCE SBA Resource Partners No matter your industry, location, or experience, if you have a dream, the SBA is here to help you achieve it. Our SBA Resource Partners offer mentoring, counseling, and training to help you startup and thrive at all stages of the business life cycle. These independent organizations operating across the United States and U.S. territories are funded through SBA cooperative agreements or grants. SMALL BUSINESS DEVELOPMENT CENTERS 950+ Achieve your dream of business ownership and remain competitive in an ever-changing global economy with assistance from your local SBDC. Access free counseling and free or low- cost training on topics like regulatory compliance, technology Small Business development, and international trade. Find an SBDC adviser at sba.gov/sbdc. Development Centers SCORE 300+ Join the ranks of other business owners who have experienced higher revenues and increased growth thanks to SCORE, the nation’s largest network of volunteer business mentors. Experienced executives share real-world knowledge to fit your busy schedule. SCORE chapters SCORE mentors are available for free as often as you need, in person, via email or over video chat. Find a mentor at sba.gov/score. WOMEN’S BUSINESS CENTERS 100+ Women entrepreneurs receive essential business counseling and training from this national network of community-based centers. Each center tailors its services to help you navigate the challenges women often face when starting or growing a business. To learn about SBA resources for women visit sba.gov/women. Women’s Business Centers VETERANS BUSINESS OUTREACH CENTERS 20 + Veteran and military entrepreneurs receive business training, counseling, and referrals to other SBA Resource Partners at a Veterans Business Outreach Center, sba.gov/vboc. Receive procurement guidance to better compete for government contracts. VBOCs also serve active duty service members, Veterans Business National Guard or Reserve members, veterans of any era, and Outreach Centers military spouses. 10
LOCAL BUSINESS ASSISTANCE Our Local SBA Resource Partners SBA’s Resource Partners are independent organizations funded through SBA cooperative agreements or grants. Utah Small Business Development Centers State Director SBDC Ogden City Mike Finnerty Director Shawn Beus 195 W. 1100 South Weber State University Brigham City 2605 Monroe Blvd., room 211 (435) 919-1299 (801) 626-7232 mike.finnerty@usu.edu shawnbeus@weber.edu SBDC Brigham City SBDC Orem Director Jared Turner Director Camille Pendleton Utah State University Utah Valley University 195 W. 1100 South, room 170 BRC Building, room 106 (435) 919-1296 815 W. 1250 South, MS 239 jared.turner@usu.edu (801) 863-8230 COURTESY OF SBA camillep@uvu.edu SBDC Cedar City Arthur and Sandra Johnson, owners Director Craig Isom SBDC Price of 21 Short Stop in Georgia, received assistance from their local Small Southern Utah University Director Austin Preston Business Development Center and 510 W. 800 South Utah State University SCORE chapter. (435) 865-7707 420 N. 300 East isom@suu.edu (435) 613-5460 SBDC Tooele austin.preston@usu.edu SBDC Ephraim Director Jess Clifford Director Tim Chamberlain SBDC Richfield Tooele Technical College Snow College Director Craig Blake 88 S. Tooele Blvd. 151 S. Main St. Snow College (435) 248-1892 (435) 283-7376 800 W. 200 South, room 155W jclifford@tooeletech.edu tim.chamberlain@snow.edu (435) 893-2252 SBDC Vernal craig.blake@snow.edu SBDC Kaysville Director Mark Holmes Director Andrew Willis SBDC St. George Utah State University Extension Office Davis Applied Technology College Director Jeff Mather 320 N. Aggie Blvd. 450 S. Simmons Way 610 S. Tech Ridge Drive (435) 722-1779 (801) 643-0424 (435) 674-8477 mark.holmes@usu.edu andrew.willis@davistech.edu jmather@dixietech.edu SBDC Logan Director Mike Young SBDC Salt Lake Director Jim Herrin SCORE Utah Contact your closest SCORE office first Utah State University Salt Lake Community College for an appointment. 1770 N. Research Parkway, suite 140 MCPC 200 (435) 797-3303 State Director 9750 S. 300 West mike.young@usu.edu Wendy Bird (801) 957-5441 SLCC Miller Campus jim.herrin@slcc.edu SBDC Moab MCPC building Director Beth McCue 9690 S. 300 West, room 201 D/E USU San Juan Campus Sandy 125 W. 200 South, building B, suite 123 (801) 957-5453 (435) 259-7432 wendy.bird@scorevolunteer.org beth.mccue@usu.edu utah.score.org 11
LOCAL BUSINESS ASSISTANCE Veterans Business Outreach Center Veteran entrepreneurs or small business owners can receive business training, counseling and mentoring, and referrals to other SBA Resource Partners at a Veterans Business Outreach Center, sba.gov/vboc. This is also the place to receive procurement guidance, which can help your business better compete for government contracts. Big Sky Economic Development Director Dustin Frost 222 N. 32nd St., suite 200 Billings, MT (406) 869-8411 dustin@bigskyeda.org O'Connor Belting, a Delaware family-owned business, expanded with the help of an SBA-guaranteed 7(a) loan. COURTESY OF SBA Women’s Business Centers of Utah State Director Anne Marie Wallace Southern Women’s Business 175 E. 400 South, suite 600 Salt Lake City Center of Utah Program Director Debbie Drake (801) 328-5046 510 W. 800 South annmarie@wbcutah.com Cedar City wbcutah.org (435) 586-4234 Northern Women’s Business debbie@wbcutah.com wbcutah.org Center of Utah Program Director Anne Marie Wallace 175 E. 400 South, suite 600 COURTESY OF SBA Salt Lake City (801) 328-5052 robbi@wbcutah.com wbcutah.org 12
LOCAL BUSINESS ASSISTANCE Your Advocates The SBA offices of advocacy and ombudsman are independent To report how a proposed federal voices for small business within the federal government. regulation could unfairly affect you, contact Advocacy Ombudsman advocacy.sba.gov. When you need a voice within the federal Entrepreneurs who have an issue with government for your interests as a small an existing federal regulation or policy To submit a comment business owner, SBA advocates are here to receive assistance from the SBA about how your business assist. They analyze the effects of proposed national ombudsman. has been hurt by an regulations and consider alternatives that The ombudsman’s office helps you: minimize the economic burden on small existing regulation, visit » resolve regulatory disputes with sba.gov/ombudsman/ businesses, governmental jurisdictions, federal agencies and nonprofits. comments. The office, advocacy.sba.gov, helps » reduce unfair penalties and fines with these small business issues: » seek remedies when rules are » if your business could be negatively inconsistently applied affected by regulations proposed by » recover payment for services done by the government government contractors To submit a comment or complaint » when you need economic and small Make your voice heard by participating in a through the online form, visit sba.gov/ business statistics Regional Regulatory Enforcement Fairness ombudsman/comments. Your concerns The SBA Office of Advocacy also Roundtable or a public hearing hosted by will be directed to the appropriate independently represents small business the SBA national ombudsman. These events federal agency for review. The SBA will and advances its concerns before Congress, are posted periodically on the ombudsman collaborate with you and the agency to the White House, and federal agencies. website, sba.gov/ombudsman. help resolve the issue. 13
LOCAL BUSINESS ASSISTANCE Brian Noguera, owner of Maize Tacos in Salt Lake City, started up his food truck enterprise with the help of an SBA-backed 7(a) loan. COURTESY OF MAIZE TACOS How to Start a Business in Utah Thinking of starting a business? Here are the nuts & bolts. The Startup Logistics Name Registration Even if you’re running a home-based business, you will have to comply Register your business name with the county clerk where your business with many local, state, and federal regulations. Do not ignore regulatory is located. If you’re a corporation, also register with the state. details. You may avoid some red tape in the beginning, but your lack of » Division of Corporations and Commercial Code compliance could become an obstacle as your business grows. Taking Heber Wells Building the time to research regulations is as important as knowing your market. 160 E. 300 South, second floor Being out of compliance could leave you unprotected legally, lead to Salt Lake City expensive penalties, and jeopardize your business. (801) 530-4849 corporations.utah.gov Market Research View consumer and business data for your area using the Census Taxes Business Builder: Small Business Edition, https://cbb.census.gov/ As a business owner, you should know your federal tax responsibilities sbe. Filter your search by business type and location to view data and make business decisions to comply with tax requirements. The IRS on your potential customers, including consumer spending, and a Small Business and Self-Employed Tax Center, irs.gov/businesses/ summary of existing businesses, available as a map and a report. small-businesses-self-employed, includes information on paying and filing income tax and finding an Employer ID Number. Business License & Zoning As the IRS continues to implement some of the Tax Cuts and Jobs Licenses are typically administered by a variety of state and local Act provisions, your tax obligations may change. For the latest tax departments. It is important to consider zoning regulations when reform updates that affect your bottom line, visit irs.gov/tax-reform. choosing a site for your business. Contact the local business license office where you plan to locate your business. You may not » Utah State Tax Commission be permitted to conduct business out of your home or engage in 210 N. 1950 West, Salt Lake City industrial activity in a retail district. (801) 297-2200 tax.utah.gov 14
LOCAL BUSINESS ASSISTANCE COURTESY OF VIBETECH SBA business counseling helped Norman Serrano, CEO/chief technologist, scale up VibeTech, a vibration technology company in Utah. A veteran, Norman received business guidance from his local Small Business Development Center, and SBA Resource Partner. His company specializes in the analysis and correction of vibration in vehicles. Social Security » Utah Labor Commission OSHA Consultation and Education Services If you have any employees, including officers of a corporation (801) 530-6855 but not the sole proprietor or partners, you must make periodic consultation-program@utah.gov payments, and/or file quarterly reports about payroll taxes and other mandatory deductions. You can contact the IRS or the Social Security Administration for information, assistance, and forms at (800) 772-1213 Employee Insurance Check your state laws to see if you are required to provide or visit socialsecurity.gov/employer. You can file W-2s online or verify unemployment or workers’ compensation insurance for your job seekers through the Social Security Number Verification Service. employees. For health insurance options, call the Small Business Health Options program at (800) 706-7893 or visit healthcare.gov/ Employment Eligibility Verification small-businesses/employers. The Federal Immigration Reform and Control Act of 1986 requires Association Health Plans allow small businesses, including employers to verify employment eligibility of new employees. The law self-employed workers, to band together by geography or obligates an employer to process Employment Eligibility Verification industry to obtain healthcare coverage as if they were a single Form I-9. The U.S. Citizenship and Immigration Service offers large employer. For information, visit dol.gov/general/topic/ information and assistance through uscis.gov/i-9-central. For forms, association-health-plans. see uscis.gov/forms. For the employer hotline call (888) 464-4218 or email I-9central@dhs.gov. » Utah Labor Commission E-Verify is the quickest way for employers to determine the 160 E. 300 South, third floor, Salt Lake City employment eligibility of new hires by verifying the Social Security (801) 530-6800 number and employment eligibility information reported on Form » Utah Department of Workforce Services I-9. Visit e-verify.gov, call (888) 464-4218 or email e-verify@dhs.gov. Downtown metro office 720 S. 200 East, Salt Lake City Health & Safety (801) 526-9850 All businesses with employees are required to comply with state and federal regulations regarding the protection of employees, Provo center visit employer.gov and dol.gov. The Occupational Safety and 1550 N. 200 West Health Administration provides information on the specific health (801) 342-2600 and safety standards used by the U.S. Department of Labor. Call jobs.utah.gov (800) 321-6742 or visit osha.gov. 15
LOCAL BUSINESS ASSISTANCE Environmental » ORS Child Support Services they may protect the way they are Ogden expressed. For general information on Regulations 2540 Washington Blvd. copyrights, contact: State assistance is available for small businesses that must comply Salt Lake City » U.S. Copyright Office with environmental regulations 515 E. 100 South U.S. Library of Congress under the Clean Air Act. State Small James Madison Memorial Building Provo Business Environmental Assistance 101 Independence Ave. SE 150 E. Center St. programs provide free and confidential Washington, DC St. George (202) 707-3000 or toll free (877) 476-0778 assistance to help small business 33 N. 100 West, suite 100 copyright.gov owners understand and comply with environmental regulations and Intellectual Property permitting requirements. These state programs can help businesses reduce Patents, trademarks, and copyrights Chambers of are types of intellectual property emissions at the source, often reducing regulatory burden and saving you money. that serve to protect creations and Commerce innovations. Intellectual property may To learn more about these free services American Fork be valuable assets for small businesses visit nationalsbeap.org/states/list. (801) 756-5110 and entrepreneurs and are important workamericanfork.com » Environmental Protection Agency to consider in the development of any Small Business Division business plan. Rocky Mountain Regional Box Elder & Brigham City epa.gov/resources-small-businesses Office in Denver, Colorado, uspto.gov/ (435) 723-3931 tremontoncity.org » Utah Small Business Environmental denver. For inventor entrepreneur boxelderchamber.com Assistance Program Office resources visit uspto.gov/inventors. 195 N. 1950 West, Salt Lake City There are three types of patents: Cache & Logan (801) 536-4400 • Utility patents may be granted to (435) 752-2161 anyone who invents or discovers any cachechamber.com Accessibility new and useful process, machine, Carbon County & ADA Compliance manufacture, or composition of (435) 637-2788 For assistance with the Americans with matter, or any new and useful carboncountychamber.net Disabilities Act, call the ADA center improvement. Cedar City area at (800) 949-4232 or the Department • Design patents may be granted to (435) 586-4484 of Justice at (800) 514-0301. Direct anyone who invents a new, original, cedarcitychamber.org questions about accessible design and and ornamental design for a manufactured article. Davis & Kaysville the ADA standards to the U.S. Access • Plant patents may be granted to (801) 593-2200 Board at (800) 872-2253, TTY (800) anyone who invents or discovers and davischamberofcommerce.com 993-2822, ta@access-board.gov or visit access-board.gov. asexually reproduces any distinct Draper and new variety of plant, other than (801) 553-0928 Child Support a tuber propagated plant or a plant draperchamber.com Employers are essential to the success found in an uncultivated state. Fillmore of the child support program and A trademark or service mark includes (435) 743-6714 collect 75% of support nationwide any word, name, symbol, device, or fillmoreutahchamber.com through payroll deductions. You’re any combination, used to identify and Heber Valley required to report all new and rehired distinguish the goods/services of one (866) 994-3237 employees to the State Directory of provider from others. Trademarks gohebervalley.com New Hires. If you have employees in and service marks can be registered two or more states, you may register at both the state and federal level. Hurricane with the Department of Health and The U.S. Patent and Trademark Office (435) 635-3402 Human Services to report all your only registers federal trademarks and hvchamber.com employees to one state. Find electronic service marks, which may conflict with Kanab income withholding orders and the and supersede state trademarks. Visit (435) 644-5033 Child Support Portal, which can uspto.gov/trademarks. kanabchamber.com be used to report information to Copyrights protect original works of Lehi nearly all child support agencies, at authorship including literary, dramatic, (801) 901-6664 acf.hhs.gov/programs/css/employers. musical and artistic, and certain other lehiareachamber.com Send questions to employerservices@ intellectual works, such as computer software. Copyrights do not protect Magna acf.hhs.gov. facts, ideas, and systems, although (801) 250-5690 magnautah.org 16
LOCAL BUSINESS ASSISTANCE Moab area Utah Hispanic Chamber Sanpete County (435) 259-7814 (801) 532-3308 (435) 835-4321 moabchamber.com utahhcc.com Sevier County Murray Utah Valley (435) 893-0454 (801) 263-2632 (385) 482-2555 Summit County murraychamber.org thechamber.org (435) 649-6100 Ogden & Weber Vernal Tooele County (801) 621-8300 (435) 789-1352 (435) 843-3150 ogdenweberchamber.com vernalchamber.com Uintah County-Vernal City Park City West Jordan (435) 781-6767 (800) 453-1360 (801) 970-3671 visitparkcity.com westjordanchamber.com USDA Rural Development Payson Santaquin area West Valley City 125 S. State St., room 4311 (801) 465-2634 (801) 977-8755 Salt Lake City paysonsantaquinarea.com chamberwest.com (801) 524-4321 rd.usda.gov/ut Pleasant Grove (801) 801-922-4540 pglindonchamber.org Economic Utah Governor’s Office of Economic Development Richfield Development (801) 538-8680 business.utah.gov (435) 896-4241 Bear Lake Utah County richfieldareachamber.com (435) 946-2198 (801) 328-8824 Salt Lake City Box Elder County Wasatch County (801) 364-3631 (435) 734-3313 (435) 654-3666 slchamber.com Cache County Washington County San Juan (435) 752-2161 (435) 652-7750 (435) 459-9700 sanjuancountychamber.com Carbon County Wayne County South Jordan (435) 636-3295 (435) 836-1315 (801) 253-5200 Daggett County Weber County southjordanchamber.org (435) 784-3218 (801) 621-8300 South Salt Lake Davis County West Jordan (801) 466-3377 (801) 451-3278 (801) 569-5060 sslchamber.com Duchesne County South Valley (801) 566-0344 (435) 722-4598 Emery County Export Assistance southvalleychamber.com (435) 381-5576 Southwest Valley (801) 280-0595 Garfield & Panguitch U.S. Export Assistance Center swvchamber.org (435) 676-1160 Department of Commerce Spanish Fork Salem area Iron County 350 S. Main St. (801) 798-8352 (435) 586-2770 Salt Lake City spanishfork-chamber.com (801) 524 3091 Juab County Shelby Daiek Springville area (435) 623-3415 shelby.daiek@trade.gov (801) 491-7830 Millard County springvilleutahchmaber.org Trade Adjustment Assistance Center (435) 864-1400 (303) 499-8222 St. George Moab (435) 628-1658 World Trade Center Utah (435) 259-5121 stgeorgechamber.com President and CEO Miles Hansen Piute County (801) 532-8080 Tooele (435) 577-2949 wtcutah.com (435) 882-0690 tooelechamber.com Salt Lake County (801) 468-2221 Utah Black Chamber (801) 747-9134 San Juan County uaacc.org (435) 587-3235 17
LOCAL BUSINESS ASSISTANCE Entrepreneurial Resources Regional Innovation Clusters Create jobs and grow the economy through an SBA Regional Innovation Cluster. Online Learning Find free short courses and learning Who should join Small businesses driving innovation in one of these tech industries: tools to start and grow your small business at sba.gov/learning. The • advanced composites SBA’s free Online Learning Center is a • agTech great resource for every entrepreneur, • bioscience especially rural business owners looking • food processing for easy access to vital business training. • data sciences • medical sciences Courses include: • power and energy • writing your business plan • unmanned aerial systems • understanding your customer • water tech • buying a business • wood products • marketing to win customers • legal requirements How it works • financing options Each industry cluster is based in a geographic region. Your small business must be located in or near that region in order to join the • disaster recovery cluster. For example, the AgLaunch Initiative cluster, which focuses on agricultural technology, is located in the Tennessee area. A small agTech business in or near Tennessee will connect with other agTech suppliers, service providers, and related institutions through that innovation cluster. Native American Workshops How it benefits you Network with other industry innovators and connect with resources that will help your small business find funding. You’ll Tribal enterprises and business organizations also receive guidance on how to better compete for government contracts and other opportunities for growth and expansion. can receive entrepreneurial training at an SBA Receive free technical and legal assistance to develop your tech Entrepreneurial Empowerment Workshop. These and get it to market for government and industry buyers. workshops cover business concepts important for Get involved starting, growing, or expanding a small business. Find an SBA Regional Innovation Cluster near you by visiting RedWind instructors identify and help participants sba.gov/localassistance. Select the regional innovation clusters avoid common pitfalls. Learn how to prepare a on the drop-down menu. business plan, gain access to capital, and basic book keeping. Request a workshop in your area by visiting nativesmallbusiness.org. 18
SBA Regional Innovation Clusters Autonomous & Unmanned S ystems Cluster – Emerging Tech Ventures Integrative Business Services Inc. (Industry focus: Optics) The Ozarks Cluster – Startup Junkie (Industry focus: Food processing, supply Great Plains Technology & chain, & logistics) Manufacturing Cluster The Water Council Cluster Montana Bioscience Cluster – Montana Technology E nterprise Center Marine Industry Science & Technology Cluster AgLaunch Initiative BioSTL: St. Louis Biosciences Cluster Utah Advanced Material Oklahoma-South Kansas Unmanned Manufacturing Initiative Aerial Systems Cluster Defense Alliance - LSI Business The Appalachian Ohio Wood Products Cluster Development Inc. (Industry focus: Advanced Power and Energy) Conductor RIC in Healthcare, Education & Data/Decision S ciences – Startup Junkie Consulting 19
LOCAL BUSINESS ASSISTANCE Emerging Leaders Learn the skills to grow your small business in this seven-month course. Accelerate Growth Small business executives looking to grow their business, create jobs, and strengthen their communities will find their next challenge in the SBA Emerging Leaders program. This seven-month course offers about 100 hours of training and provides the opportunity for high-potential small business owners to work with experienced coaches and mentors while developing connections with peers, local leaders, and the financial community. How it benefits you Since the start of the program in 2008, Emerging Leaders graduates have reported creating over 6,500 jobs, gaining more than $300 million in new financing, and securing over $3.16 billion in government contracts. Participants produce a three-year strategic growth plan that connects them with the necessary tools and resources to reach major performance targets. COURTESY OF AA&A FIRE AND SAFETY What you learn The curriculum is research-based and nationally scalable, enabling you to engage in focused development and expansion strategies, including options for accessing new capital and securing government contracts. Who’s eligible HOW THE SBA HELPED ME SUCCEED Small businesses having annual revenues When April Broderick wanted to expand into government contracting, she turned to of at least $250,000, in business the SBA. A&A Fire and Safety Co. in Cabot, AR serves the fire protection and service for at least three years, and with at least needs of businesses, schools, and fire departments across Arkansas. She took over one employee. from her father, Alan, in 2014, becoming one of the few women executives in her Get involved industry. With the help of the SBA Emerging Leaders program, April received business To register online, visit sba.gov/ training and networking opportunities to help her better compete in the public emergingleaders. marketplace. April committed to the program because she wanted to develop a three- year growth plan with business experts. Since graduating from Emerging Leaders, she has grown her business to six full-time employees, seven part time, with a projected 2019 revenue of $1.7 million. 20
LOCAL BUSINESS ASSISTANCE 4 Pick your business location Are you setting up a brick-and mortar business or launching online? 5 Choose a business structure The legal structure you choose for your business will affect your business registration requirements, how much you pay in taxes, and your personal liability. 6 Choose your business name Pick a name reflecting your brand. Check your secretary of state's website to make sure your business name isn’t already being used. 7 Register your business Once you’ve picked the perfect business name, it’s time to make it legal and protect your brand. If you’re doing business under a name different than your own, you’ll need to register with the federal government and often your state government. 10 STEPS 8 Get federal and state tax IDs You’ll use your Employer Identification Number for important steps to start and grow your business, like opening a bank account and paying taxes. It’s like a social security number for your business. Some, but not all, states to Start Your require you to get a tax ID as well. Business 9 Apply for licenses and permits Keep your business running smoothly by staying legally compliant. The licenses and permits you need for your business vary by industry, state, and location. 10 Starting a business involves planning, making Open a business bank account key financial decisions, and completing a A small business checking account can help you series of legal requirements. handle legal, tax, and day-to-day issues. 1 Conduct market research This will tell you if there’s an opportunity to turn your idea into a successful business. Gather information about potential customers and businesses already operating in your area so you can use that information to find a competitive advantage. 2 Write your business plan This is the roadmap for how to structure, run, and grow your new business. You’ll use it to convince people that working with you and/or investing in your company is a smart choice. 3 Fund your business Your business plan will help you figure out how much money you’ll need to startup. Investors or lenders will help you get the amount you need. 21
LOCAL BUSINESS ASSISTANCE AVMAC President/CEO Bert Ortiz, left, and fellow U.S. Navy veteran and HOW THE SBA electrician Ken Morey manufacturing HELPED ME a power panel bracket. SUCCEED U.S. Navy veteran Roberto Ortiz puts his 40 years of aviation management experience to use as a small business owner in Chesapeake, VA. Bert expanded AVMAC Inc. into the government sector fulfilling aviation and maritime logistical services with the help of his local SBA Veterans Business Outreach Center. VBOCs are the first stop for military community entrepreneurs looking to start, grow, or expand a small business. The VBOC located at Old Dominion University helped Bert obtain government contracting business certifications. With support from his local VBOC, Bert has strategically positioned AVMAC in the federal marketplace to better compete for large-scale COURTESY OF AVMAC INC. government contracts. From AVMAC’s first contract in 2010, this veteran-led company has nearly doubled in revenue and grown to over 400 employees. Opportunities for Veterans Military community members become more successful entrepreneurs with the help of the SBA. Entrepreneurship training Who’s eligible? members, and spouses through these SBA- In Boots to Business, explore business Service members transitioning out of funded programs: ownership and other self-employment active duty and military spouses. Boots to » Veteran Women Igniting the Spirit of opportunities while learning key business Business: Reboot, for veterans, National Entrepreneurship in Syracuse, New York concepts. Walk away with an overview of Guard or Reserve members and military spouses, teaches this entrepreneurship » LiftFund in San Antonio, Texas entrepreneurship and applicable business ownership fundamentals, including curriculum off base in communities. For service-disabled veterans how to access startup capital using SBA Register for either B2B program at Learn how to start and grow a small resources. Boots to Business is conducted https://sbavets.force.com. business using these SBA-funded programs: on all military installations as part of For women veterans » Entrepreneurship Bootcamp for Veterans the Department of Defense’s Transition Receive entrepreneurial training geared with Disabilities in Syracuse, New York Assistance Program. toward women veterans, service 22
LOCAL BUSINESS ASSISTANCE » Veterans Entrepreneurship Program at the Riata Center for Entrepreneurship, Spears School of Business, Oklahoma State University in Stillwater, Oklahoma » Veteran Entrepreneurship Jumpstart at St. Joseph’s University in Philadelphia, Pennsylvania » Dog Tag Inc., affiliated with Georgetown University in Washington, DC Financing Employee called to active duty? You can receive funds that enable your business to meet ordinary and necessary operating expenses when an essential employee is called up to active duty in the military reserve. Ask your local SBA specialist or lender about the Military Reservist Economic Injury Disaster Loan. Government contracting Veteran-owned and service-disabled veteran-owned small businesses that want to better compete in the public market receive training from the Veteran Institute for Procurement, nationalvip.org. VIP Start Enter the federal market and become ready for procurement. VIP Grow Strategize to expand and operate within the federal marketplace. VIP International Enter or expand your federal and commercial contracting opportunities overseas. Get certified Learn about the service-disabled veteran- owned small business certification program on page 49. Need assistance? Veteran and military entrepreneurs receive business training, counseling, and referrals to other SBA Resource Partners at a Veterans Business Outreach Center, sba.gov/vboc. For veterans business information visit sba.gov/veterans. COURTESY OF AVMAC INC. 23
LOCAL BUSINESS ASSISTANCE Write your Business Plan Your business plan is the foundation of your business. Learn how to write a business plan with the help of an SBA Resource Partner. TRADITIONAL BUSINESS PLAN FORMAT When you write your business plan, you don’t have to stick to the exact business plan template. Instead, use the sections that make the most sense for your business and your needs. Executive Summary Briefly summarize your company and why it will be successful. Include your mission statement, your product or service, and basic information about your company’s leadership team, employees, and location. You should also include financial information and high-level growth plans if you plan to ask for financing. Company Description Go into detail about the problems your business solves. Be specific as to audience and location. List out the consumers, organizations, or businesses your company plans to serve. Explain the competitive advantages you have that will make your business successful. Are there experts on your team? Have you found the perfect location? Your company description is the place to boast about your strengths. Market Analysis Demonstrate a solid understanding of your industry outlook and tar- get market. This is where it pays to partner with an experienced busi- ness counselor from your local Small Business Development Center, SCORE, Women’s Business Center, or Veterans Business Outreach Center—all these SBA Resource Partners provide free or low-cost business assistance. Competitive research will show what other busi- nesses are doing and their strengths. In your market research, look for trends and themes. What do successful competitors do? Why does it work? Can you do it better? Now’s the time to answer these questions. Business plans help you run your business. A good business plan guides you through managing your business. Organization and Management You’ll use your business plan as a roadmap for how to structure, run, Explain how your com- and grow your new business. pany will be structured Business plans can help you get funding or bring on new and who will run it. business partners. Investors want to see a return on their Describe the legal Want to see an structure of your busi- investment. Your business plan is the tool you’ll use to convince people that working with you—or investing in your company—is ness. State whether you example of a a smart investment. Brain storm with a business counselor (visit have or intend to incor- business plan? one of our SBA Resource Partners detailed on page 10) and write porate your business as View examples of business plans a traditional business plan, which uses a standard structure a C or an S corporation, at sba.gov/business-guide/plan/ and detailed sections. Once you’ve got it all down, you can then form a general or limited write-your-business- condense it to a lean startup business plan, which typically partnership, or if you’re a plan-template contains key points on only one page. sole proprietor or limited liability company. 24
LOCAL BUSINESS ASSISTANCE TRADITIONAL BUSINESS PLAN CHECKLIST LEAN STARTUP PLAN FORMAT Write a lean startup plan if requested from an investor, or if your ❒ Executive summary business is relatively simple or you plan to regularly change and refine as you go. ❒ Company description Lean startup plans use more visual organization tools and only a ❒ Market analysis handful of elements to describe your company’s value proposition, ❒ Organization and management infrastructure, customers, and finances. They’re useful for visualiz- ing your company’s fundamental facts. Your business counselor can ❒ Service or product line help you edit down into the Business Model Canvas, used here—the ❒ Marketing and sales most well known style, or another lean startup template. ❒ Funding request Key Partnerships ❒ Financial projections Note the other businesses you’ll work with, such as suppliers, man- ufacturers, subcontractors, and strategic partners. ❒ Appendix Key Activities List the ways your business will gain a competitive advantage. Use an organizational chart to show the hierarchy. Explain how Will you sell direct to consumers or use technology to tap into the each person’s experience will contribute to the success of your sharing economy? venture. Consider including CVs of key members. Key Resources Service or Product Line List resources you’ll leverage to create value for your customer. Describe what you sell or what service you offer. Explain how it ben- Your most important assets include staff, capital, and intellectual efits your customers and the product lifecycle. Share your plans for property. Leverage business resources that might be available intellectual property, like copyright or patent filings. If you’re doing to women, veterans, Native Americans, and HUBZone–certified research and development for your service or product, explain it. businesses. Marketing and Sales Value Proposition Your marketing strategy should evolve and change to fit your needs Make a clear and compelling statement about the unique value in each context. your company brings to the market. Describe how you’ll attract and retain customers. Show how a sale will actually happen. You’ll refer to this section later when you Customer Relationships make financial projections, so be thorough. Describe how customers will interact with your business. Think through the customer experience from start to finish. Is it auto- Funding Request mated or personal? In person or online? If you’re asking for funding, outline your funding requirements. Specify whether you want debt or equity and the terms you’d like. Customer Segments Your goal is to clearly explain how much funding you’ll need over Name your target market. Your business won’t be for everybody; the next five years and how the investment will be used. it’s important to have a clear sense of who you serve. Specify if you need funds to buy equipment or materials, pay Channels salaries, or cover specific bills until revenue increases. Explain how List the most important ways you’ll talk to your customers. you’ll pay off the debt. Cost Structure Financial Projections Will your company focus on reducing cost or maximizing value? Supplement your funding request with a prospective financial Define your strategy, then list the most significant costs you’ll face. outlook for the next five years. Show how your business will be a Revenue Streams financial success. Include forecasted income statements, balance Explain how your company makes money: direct sales, member- sheets, cash flow statements, and capital expenditure budgets. ships fees, selling advertising space? If your company has multiple For the first year, be even more specific and use quarterly—or even revenue streams, list them all. monthly—projections. Explain your projections and match them to your funding requests. If your business is already established, include income statements, balance sheets, and cash flow statements for the last three to five years. List collateral you could put against a loan. LEAN STARTUP PLAN CHECKLIST Use visual organization tools--graphs and charts—to tell your ❒ Key partnerships ❒ Customer segments business’s financial story. ❒ Key activities ❒ Channels Appendix ❒ Key resources ❒ Cost structure Here you’ll attach supporting documents or other requested materials. Common items to include are credit histories, CVs, ❒ Value proposition ❒ Revenue streams product pictures, letters of reference, licenses, permits, patents, ❒ Customer relationships legal documents, and other contracts. 25
FUNDING PROGRAMS Financing Your Small Business How We Did It Crafting a Business SBA-backed financing helped Superstition Meadery expand into a multimillion dollar enterprise. written by Becky Bosshart COURTESY OF SUPERSTITION MEADERY 26
FUNDING PROGRAMS J ennifer and Jeff Herbert’s Solution home-based brewing has Thanks to guidance from an SBA expanded into a global, Resource Partner, the Small Business multimillion dollar Development Center at Yavapai enterprise thanks to SBA Community College, Jennifer and Jeff 5 assistance. Using Arizona honey and learned about financing that worked ingredients they’ve sourced from for them. The SBA guarantees loans Tips for around the world (such as Tahitian made by lending institutions to small vanilla and Moroccan saffron), the business that would not otherwise be Herberts are selling nearly 30,000 able to obtain financing. Their small gallons annually of their honey-based fermented beverage. They operate a downtown Prescott, Arizona tasting business qualified for two SBA-backed loans totaling more than $600,000. The Herberts’ first SBA-backed loan allowed Success room and state-of-the-art production them to acquire commercial property to Get guidance. facility, creating jobs and building design and build their mead production Develop a working relationship with a local craft industry. The Herberts, facility. Their second SBA-backed loan an SBA Resource Partner (see page 10). founding members of the American provided the funding for professional Your business adviser will help make Mead Makers Association, have brewing equipment to complete their your business ready for financing. traveled around the world hosting 7,450-square-foot production space. The pairing events and pouring at craft Herberts recently purchased a historic beverage festivals. building in downtown Phoenix, Arizona Define your lending needs. to open a mead-pairing restaurant. Determine if a loan is right for you and Challenge The Herberts wanted to scale up their Benefit if this is the right time. Define your meadery while also staying true to The Herberts started with two needs. How much do you need? What their values of quality ingredients and employees and now have over 20 are you going to use it for? Include this producing 29,000 gallons this year. in your business plan. craft process. It is often difficult for new entrepreneurs or unique concepts From a homegrown setup, Jennifer and like a meadery to get traditional Jeff are now charting revenue in excess financing, even though they knew of $2.6 million and distributing to 37 Keep clear records. states, across Europe and Southeast Track your cash, inventory, accounts they had a great idea, the backing Asia. They have plans for another payable & receivable, payroll, sales, wasn’t there to expand. They say that purchases, loans payable, owners’ choosing to do something new breaks expansion, including a shipping equity, and retained earnings. Most the mold, which can be uncomfortable warehouse to manage their online retail lenders will want to see this data, for traditional lenders. and wholesale orders. balance sheets, and profit & loss statements for multiple years. Talk to multiple lenders Talk to multiple lenders and see who best matches your business. Lenders have different levels of risk and types of industries they take on. Check all options. SBA Lenders determine if you’re eligible for SBA financing programs based on your industry & experience, collateral, credit score, and the COURTESY OF SUPERSTITION MEADERY relationship & transparency you develop with the lending agent. Jeff & Jennifer Herbert, owners of Superstition Meadery, completed their 7,450-square- foot production space and opened a tasting room in Prescott, AZ with the assistance of SBA-backed financing. See their story on YouTube by searching for the 2019 National Small Business Persons of the Year. 27
FUNDING PROGRAMS Lender SBA guarantees Match help small business owners and entrepreneurs who are creditworthy but don’t qualify for conventional financing. Find a lender interested If you cannot obtain a business loan with reasonable rates in working with you at and terms, contact your local SBA Lender to see if you are sba.gov/lendermatch. This matching tool eligible for SBA programs. The SBA works with participating connects entrepreneurs lenders to reduce their risk, increasing the likelihood your with SBA Lenders in loan will be approved with the terms that work best for your area. you. The guarantee is conditional on the lender following SBA program requirements. Just like with any other loan, you make your loan payments directly to your lender in accordance with your terms. 28
FUNDING PROGRAMS SBA Lenders Our participating SBA Lenders serve all Utah. Lenders are listed with SBA specialist. BOUNTIFUL MURRAY SALT LAKE CITY Hillcrest Bank Finwise Bank America First Credit Union Spencer Pack Jim Noone Dave Doria 801 N. 500 West, suite 210 756 E. Winchester St., suite 100 455 E. 500 South (385) 300-7215 (801) 545-6036 (801) 879-2853 spencer.pack@hillcrestbank.com tbrosnan@finwisebank.com ddoria@americafirst.com Bank of the West BRIGHAM CITY OGDEN Mark Haslam Bank of Utah Goldenwest Credit Union 142 E. 200 South Norm Fukui Curtis Singleton (801) 537-6361 80 E. 800 South 5025 S. Adams Ave. mark.haslam@bankofthewest.com (435) 723-9313 (801) 337-8342 Brighton Bank nfukui@bankofutah.com csingleton@gwcu.org Brett Jensen Wasatch Peaks Credit Union 93 W. 3300 South CEDAR CITY Greg Washburn (801) 467-5411 State Bank of Southern Utah 4723 Harrison Blvd., Ogden bjensen@brightonbank.com Eric Sawyer (801) 627-8720 Celtic Bank 377 N. Main St. gwashburn@wasatchpeaks.com Brad Bybee (435) 865-2300 268 S. State St., suite 300 esawyer@sbsu.com PRICE (801) 363-6500 Eastern Utah Community FCU bbybee@celticbanking.com Ken Bishoff COTTONWOOD HEIGHTS Continental Bank 675 E. 100 North Northwest Bank Roger Preston (435) 636-1726 Ryan Shelley 15 W. South Temple #300 kbishoff@euccu.com 6985 Union Park Center, suite 650 (801) 931-5252 (801) 416-4813 ajohnston@cbankus.com ryan.shelley@northwest-bank.com PROVO First Utah Bank Central Bank Kent Dehart Deborah Lamb HEBER CITY 3826 S. 2300 East 75 N. University Ave. Heber Valley National Bank, (801) 478-2303 (801) 655-2152 a division of Grand Valley Bank kdehart@firstutahbank.com dlamb@cbutah.com Steve Hallows Granite Federal Credit Union 2 S. Main Rock Canyon Bank Brian Frandsen (435) 654-7400 x4915 Dan Bennett 3675 S. 900 East steve.hallows@grandvalleybank.com 226 W. 2230 North (801) 288-3034 (801) 426-0179 brianf@granite.org dan@rockcanyonbank.com LAYTON JPMorgan Chase Utah Community Federal CU First Community Bank Keler Soffee Brian Luke Jason Robinson 201 S. Main, suite 300 188 W. River Park Drive 1601 N. Hill Field Road (801) 715-7400 (801) 223-7628 (801) 813-1683 keler.soffe@chase.com brianl@uccu.com Key Bank of Utah LOGAN Jeremy Bills RIVERTON Cache Valley Bank 36 S. State, suite 2500 Altabank Ted Erekson (801) 297-5731 Aga Merx 101 N. Main jeremy_j_bills@keybank.com 2691 W. 12600 South (435) 753-3020 x4411 (801) 838-9879 tede@cachevalleybank.com aga.merx@altabank.com 29
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