SPRING 2017 - ECC working with Drops Cycling Team ECC - Cycling event - Tour de Yorkshire ECC and CRUK Boat Races with Adnams Green Can ...
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S PRIN G 20 1 7
• ECC working with Drops
Cycling Team
• ECC – Cycling event –
Tour de Yorkshire
• ECC and CRUK Boat Races
with Adnams
• Green Can Award winners 2017
And much more inside...
news from
Every Can Counts
joins up with
Drops Cycling Team
Every Can Counts and Drops Cycling Team are
teaming up at major UK cycling races during the
2017 season to engage with the public about
the importance of recycling drink cans.
Every Can Counts, who are sponsoring Drops Cycling Team
as part of its programme to maximise the recycling of
aluminium packaging, will be encouraging race-watchers
and cycling enthusiasts to recycle more.
The aim of the Every Can Counts activity is to race against
friends and family around an “endless” recycling loop track.
The game promotes the message that the drinks can you
recycle today could be recycled into a new can in 60 days
and that aluminium is endlessly recyclable.
The Every Can Counts team will be running the Recycle Race
activity at the following locations across the UK.
29th April – Tour de Yorkshire
9th May – Tour Series 1 – Redditch
16th May – Tour Series 4 – Wembley
20th May – Tour Series 6 – Bath
7TH – 11TH JUNE – THE WOMEN’S TOUR
7th June – Kettering
8th June – Stoke-on-Trent
9th June – Royal Leamington Spa cover story
10th June – Derby
11th June – London
The Recycle Race -
Tour de Yorkshire
Recycling ambassadors from Every Can Counts will be at these
The first Recycle Race event took place in Harrogate
races to meet with members of the public to discuss recycling
at the Tour de Yorkshire on the 29th April. The activity
as they enjoy the ‘recycle race’ game, with the opportunity to
attracted over 3,000 people to take part in the
win prizes including a bike made from recycled cans.
recycle race and the Drops cycling team came by to
The Drops Cycling Team is a UCI registered women’s cycling take part in the fun activities.
team and the team consists of 16 riders from Great Britain
and across the world.
CanMail Spring 2017
ADNAMS AT THE CANCER RESEARCH
UK BOAT RACES 2017
The Easter weekend saw the Every Can Counts team
joining forces with the Adnams Brewery to promote can
recycling to spectators at the annual Cancer Research UK
sponsored Oxford and Cambridge University Boat Races.
The Adnams beer garden was located at Furnivall Gardens on
the bank of the River Thames, London. The Every Can Counts
team were on hand to raise awareness of the recycling
facilities and to encourage visitors to
recycle their drinks cans.
The event attracted over 250,000 visitors
and saw over 7,500 people visit the
Adnams beer garden which was open
throughout the day.
This was the second
year for Every Can Counts
working with Adnams at
the event and we hope to
continue supporting their
sustainability communications
programme at other events
throughout 2017.
Every Can Counts
joins Coca-Cola on
the Christmas tour
Last Christmas saw Every Can Counts again join
forces with Coca-Cola Enterprises Ltd (CCE) on the
Coca-Cola ‘Holidays are coming - Christmas Tour’
to bring the recycling message to thousands of 10 event days
people across the UK at 10 city centre locations.
10 locations
The activity allowed consumers to have their photo taken with
across the UK
the iconic Coca-Cola Christmas truck and sample a free can
of Coca-Cola. 57,000 cans
Every Can Counts were engaging with members of the recycled
public about recycling whilst they are queuing to have their
4,500 recycling
photograph taken or receive a free can. The ECC team were
giveaways
posing fun quiz questions along with handy recycling facts,
and in return visitors were receiving a free gift, including
recycling bags or a recycling wheel which helps to clear up
confusion around which materials can and can’t be recycled
at home.
The Green Can Awards showcase the individuals and
organisations that are making a difference in their
recycling achievements.
Congratulations to the
following winners in 2017 -
• Intu Traffo
rd Centre
We are now accepting entries for your achievement, marketing
2017 Green Can Awards. You can materials and a logo to use to
enter at any time throughout the encourage more recycling.
year, the deadline dates for 2017
Contact us on:
are the 2nd July and the 22nd
01527 597757
December.
Email:
Entries received after the judging
everycancounts@alupro.org.uk
dates are carried forward to the
next round. If you’re successful Or apply online at:
you’ll receive a certificate to mark everycancounts.co.uk
• Oakley Centre
Do you want to start, or improve your can recycling? Every Can Counts can help!
Visit our website to order Our website has plenty of advice
your free starter pack – within and the information you need to
make your cans count, including Kee
ten working days you’ll have case studies, canny facts and eye ou p an
everything you need to get templates to create your own next Ev t for the
recycling, including boxes,
Counts ery Can
promotional materials.
campa European
bags and promotional posters. Keep in touch! For the latest news,
advice and ideas from Every Can ign
in Autu coming
Use our online Can-Culator Counts follow us on social media.
to calculate how many cans you
could be collecting, and how your
We’re on Facebook, Twitter, mn
recycling efforts can quickly add up
You Tube and Linked In. 2017
to make a big difference. everycancounts.co.uk
To join Every Can Counts, or to find out more about how we can help you with drinks can recycling please contact us:
Tel: 01527 597757 (answer phone outside office hours) Email: everycancounts@alupro.org.uk
Every Can Counts is funded by the beverage can manufacturers (Beverage Can Makers Europe, UK Canmakers
and Can-Pack UK), the Aluminium Packaging Recycling Organisation (Alupro), aluminium reprocessor Novelis UK
Ltd and leading brand - Red Bull UK. In Scotland it receives additional funding from A.G. Barr plc.
It is project managed on behalf of the funding partners by Alupro.
Every Can Counts is registered in the EU as a Community Mark no. 010099125
CanMail Spring 2017
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