SPONSORSHIP PACKAGE 2019 - voguecharityfashionshow.com - vogue charity fashion show
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2019 SPONSORSHIP PACKAGE voguecharityfashionshow.com
TABLE OF CONTENTS 02 Who We Are 04 Letter from the Presidents 05 Letter from Clothing Sponsorship 06 Letter from Independent Design 07 VCFS Presents: Tempora Mutantur 08 Previous Charities 09 2019 Charity 10 Why Sponsor VCFS? 11 Corporate Sponsorship Opportunities 13 Other Sponsorship Opportunities 14 Previous Sponsors 15 Connect With US
WHO WE ARE
Highly anticipated by both Queen’s University students and the Kingston community,
Vogue Charity Fashion Show is an annual performing arts show produced and executed
entirely by students at Queen’s University. 22 years in the making, VCFS is both the largest
student run fashion shows in Canada and the largest student run club on campus.
VCFS aspires to combine all facets of fashion, art, and philanthropy in order to raise
money for a deserving charity in the Kingston area. Each year, the fashion show provides
students with the opportunity to showcase their creative talents and for ambitious leaders
to take action, all while functioning as a symbol of social responsibility.
Comprised of over 150 talented and passionate dancers, models, choreographers, student
designers, musicians, artists, and a dedicated executive committee, VCFS unites the
student body in order to give back to our community through charity and creativity.
Along with donating over $500,000 to more than a dozen charities since its inception,
VCFS has developed a tight-knit community of club members, alumni, and supporters, all
of whom are instrumental in helping us achieve our fundraising goals.
We strive to maintain our reputation as one of the best sources of entertainment not only
for Queen’s University students, but also for the entire Kingston community. VCFS is
extremely proud to be able to give back through its creativity and philanthropy, and
we are eager to be able to do it again this year!
02
OUR EXPOSURE
VCFS approaches marketing creatively and effectively. Each
year, we create a rigorous marketing plan, which includes a
37K IMPRESSIONS social media strategy, reach expansion methods, and an
integrated, multi-platform approach to achieve our goals.
When you choose to partner with VCFS, you are choosing a
powerful and widely-recognized brand, positioned on a
13K POST REACH
foundation of passion and philanthropy. Our exposure is
continuously climbing as we explore new avenues for
growth. VCFS works diligently to execute the best possible
REACTIONS
10K
promotional plan in the interests of our partners and
COMMENTS &
SHARES
supports. While we take care to maintain a high degree of
professionalism in all our marketing efforts, we also take
pride in our creativity, and let it drive our brand.
Monthly Social Media Reach
FACEBOOK LINKEDIN
Average Impressions: 35,000 Average Post Views: 800
Average Reach: 10,000
INSTAGRAM REACH PROFILE
Average Reach: 1,493 75% women, aged 18-34, in
Average Impressions: 2,119 Kingston & Toronto
03
LETTER FROM THE
PRESIDENTS
Hello to our sponsors!
As the Co-Presidents for the 2018-2019 year, we are so excited to present to you our 22nd
annual Vogue Charity Fashion Show (VCFS), and our charity of the year, the Sexual Assault
Center Kingston (SACK), an organization committed to creating a community free from sexual
violence through support, education, and advocacy.
VCFS, as the largest student-run undergraduate charity fashion show in Canada, is one of the
most highly anticipated events at Queen’s University and within the Kingston community! We
are incredibly proud of this accomplishment and of the impact that our donations have had,
and are motivated to ensure that our donations continue to grow. After a significant and
successful 21st show, raising $61,500 for the Canadian Mental Health Association, the VCFS
team is delighted to come back this year with even more dedication, creativity, and passion.
The growing success of VCFS and our ability to support such important causes in our
community would not be possible without the support of our incredible sponsors. It is due to
your generosity and commitment to our organization that we are able to continue to
showcase the amazing talent and creativity of our student cast and crew, year after year.
We look forward to the possibility of working with you and would love to connect personally
if you or your organization would like to learn more about VCFS.
Sincerely yours,
Anushka Garde & Julianna Nemeth
(403) 477-8586 | (778) 808-1381
vcfs.pres@gmail.com
04
LETTER FROM
CLOTHING SPONSORSHIP
Hello, my name is Laura Rubino and I am the 2019 Head of Clothing for the Vogue Charity
Fashion Show at Queen’s University in Kingston, ON. The clothing department for VCFS is
one of the largest, with clothing being required for over nine different scenes in the show,
as well as at events that we host throughout the year, such as the annual Pop-Up Shop on
campus.
In order to bring VCFS to life, we are requesting your help with sponsorship or donation for
this years show. Donations such as clothing, gift cards, items for silent auctions, or
promotions would help the clothing department to secure the materials needed for our
events throughout the year. With your company’s support, VCFS is able to provide clothing
items and costumes for our dance scenes. For these scenes we would request that a “stylist
transaction” is used; VCFS would borrow clothing from your retail outlets for a period
beginning approximately 2 weeks prior to the show until the week following the show’s
conclusion, for a total period of approximately 3.5 weeks. To ensure that all clothing items
are returned in the condition they were given to us, we collect damage deposits and signed
contracts from the dancers wearing the provided clothing items.
Our goal as a charity is not only to raise money for a wonderful cause, but to foster an
environment in which new artists can thrive. Through your company’s sponsorship we will
be able to succeed in providing the best environment for our cast and crew. If you have any
further questions about partnering with VCFS, or ways in which you can sponsor or donate,
please do not hesitate to contact me directly at vcfs.clothing@gmail.com or (416) 949
2013. I would like to thank you for your time and look forward to speaking with you in the
near future.
Sincerely,
Laura Rubino
05
LETTER FROM
INDEPENDENT DESIGN
Hello, my name is Brie Miklaucic and I am the 2018-2019 Head Designer of the Vogue Charity
Fashion Show at Queen’s University in Kingston, ON. Designers take on a large financial
burden in choosing to create their collections - on average, between $400-$500 out of
pocket. As University students, many talented candidates are unable to design for the show
because they cannot finance their collections themselves. This year, we are hoping to help
the designers finance their collections through monetary and material sponsorship, with your
help.
Monetary sponsorship, whether as a cash donation to the designers, or as gift cards,
discounts, or promotions at your stores, would be given directly to the designers. Material
sponsorship, such as notions, large quantities of fabric, or any vintage clothing would also be
greatly appreciated. Finally, donated sewing supplies, such as sewing machines and large
quantities of needles, thread, zippers, elastics, etc would go towards teaching novice
designers and students who wish to design. Sewing machines and other industrial supplies
will be housed in the Vogue Charity Fashion Show where designers and students can check
them out and use them for years to come.
Our goal this year is to allow all of our talented applicants to design for the show without
such a large financial burden while also fostering talent in students that haven’t had the
opportunity to learn how to sew or design in the past. We would like to not only raise money
for a local charity and support student artists, but also create new artists. Please do not
hesitate to contact me directly at vcfs.design@gmail.com or (416) 809 1133 if you would like
to discuss this opportunity further.
Sincerely,
Brie Miklaucic
06
VCFS PRESENTS:
TEMPORA
MUTANTUR
Times change,
and we change with
them.
This year, the Vogue Charity Fashion Show aspires to put forth a thought-
provoking performance that encourages its audience to challenge their
perceptions on who we are as humans and how we and our surrounding
world have come to be. Tempora Mutantur takes us on a journey through
time, celebrating the ever captivating elements that make up our
universe: those that came before humankind and those that were birthed
from our ingenuity. We observe how all these elements continue to thrive
and prosper alongside one another today as a united front. Grateful for
this opportunity to celebrate the unique roles played by each of the
Earth's remarkable masterpieces, we hope to evoke curiosity and awe
within as we explore the marvels of our world. Please join VCFS2019 as
we showcase our ability to coexist on Earth today while wondering who
we may be graced to share it with tomorrow.
07
PREVIOUS CHARITIES
$61,500 $56,500 $37,000
2018 2017 2016
$43,000 $44,000 $44,000
2015 2014 2013
$22,000
2012
08
OUR CHARITY:
SEXUAL ASSAULT
CENTRE KINGSTON
This year we are proud to support the Sexual Assault Centre in Kingston (SACK), an
organization that aims to offer free, confidential, and non-judgmental support and
counselling to all survivors of sexual violence, regardless of age or gender.
Since its inception in 1978, SACK has been contributing to the prevention and awareness
of sexual violence in the Kingston, Frontenac, Lennox, and Addington communities. Apart
from individual counselling sessions, SACK also facilitates workshops, classes, and group
events for all members of the Kingston area communities. Their mandate is to promote
social change and eventually eradicate sexual violence through a three-pronged approach:
support of survivors, community education, and systemic change.
The funds raised through VCFS will be distributed to the specific services at SACK that are
highest in demand. First, donations can provide capital for the underfunded and highly
requested Indigenous Counselling Program as well as for the maintenance and expansion
of youth counselling services. In addition, financial support will also enable SACK to launch
a pilot project to develop an online chat and text crisis line that will promise to offer year-
round 24/7 support to members of the Kingston community.
Your partnership with the Vogue Charity Fashion Show this year can enable SACK to
expand their programs and connect with a larger audience to spread awareness about this
prevalent social issue. We are ecstatic to begin this journey with SACK, and hope that we
can count on your support to strengthen the Kingston community and eradicate sexual
violence.
09WHY SPONSOR VCFS?
Opportunity to be showcased in front of
your target market
Promote your positive, socially
responsible brand
Reach a wider Queen’s University
demographic
Enhance customer experience
Contribute to a successful student-run
production and provide students the
opportunity to showcase their talent and
passion
10CORPORATE
SPONSORSHIP
OPPORTUNITIES
TITLE SPONSOR $5,000+
DIAMOND SPONSOR $3,000 - $4,999
PLATINUM SPONSOR $1,000 - $2,999
GOLD SPONSOR $500 - $999
*other sponsorship
opportunities are also
available
11This exclusive level of sponsorship Two page insert in VCFS show
SPONSOR
provides the highest level of brand guide
TITLE exposure for your company. As title Company name, logo, and URL link
sponsor, your company will have on VCFS website
the benefit of headlining our annual Company name and logo displayed
show in March with the title of on big screen
“[Your Company] Presents: Vogue Promotional materials will be
Charity Fashion Show 2019,” as well included in our 450 VIP bags
as: Two VIP tickets to show of choice
As a Diamond Sponsor, you have One page insert in VCFS show guide
SPONSOR
DIAMOND
the exciting opportunity of Company name, logo, and URL link
presenting one of our promotional on VCFS website
events or after parties, as well as Exclusive opportunity to host a VCFS
presenting 2 of our theme photo after party
shoots, and: Opportunity to display signage and
promotional material during March
shows
One VIP ticket to show of choice
As a Platinum sponsor, you will be Half page insert in VCFS show
PLATIMUM
SPONSOR
able to increase your company’s guide
profile on campus and in the Company name, logo, and URL link
surrounding areas in Kingston. You on VCFS website
will also have the opportunity to Opportunity to display signage and
present 1 of our theme photo promotional material during
shoots, which, in the past, have March shows
reached audiences greater than One General Admission ticket to
10,000, as well as: show of choice
As a Gold sponsor, you will have the Company logo included in VCFS
SPONSOR
opportunity to gain exposure for show guide
your company through our various Company name, logo, and URL
GOLD
social media channels, such as link on VCFS website
Facebook, Instagram, and Snapchat, One General Admission ticket to
as well as: show of choice
12OTHER SPONSORSHIP
OPPORTUNITIES
VIP BAGS
CONTRIBUTION: PRODUCTS FOR VIP BAGS
Company name and logo included in VCFS show guide
Company logo printed on marketing material distributed in VIP bags
Company name included on VIP reservation cards
SILENT AUCTION
CONTRIBUTION: PRODUCTS LESS THAN $1500 IN VALUE
Company name and logo included in VCFS show guide
Company name, logo, and URL link on silent auction website
Company logo featured on all auction related marketing materials
Two passes for an advanced showing of the silent auction items
CLOTHING & DESIGN
CONTRIBUTION: STYLIST TRANSACTIONS, FABRIC & SUPPLIES
Company name and logo included in VCFS show guide
Company logo printed on marketing material distributed in VIP bags
Company name included on VIP reservation cards
Support a group of talented individuals pursuing a career in fashion
13PREVIOUS
SPONSORS
VCFS would not be possible without the support of our generous sponsors.
We thank you for all your contribution and support, and we look forward to
continuing existing relationships and forming new partnerships.
14CONNECT WITH US
Closing Remarks
On behalf of the Vogue Charity Fashion Show 2019 cast and crew, we would like to
thank you for taking the time to consider partnering with us for this years upcoming
show. If you have any questions, or would like to solidify your partnership with VCFS
as a sponsor, please feel free to contact us at any time. We would be thrilled to
discuss the opportunities we have in further detail, and make any accommodations
necessary to best fit your needs. All sponsorship cheques can be made out to
“Vogue Charity Fashion Show”, with tax receipts issued from the The Sexual Assault
Centre Kingston. We look forward to working with you to create another amazing,
one-of-a-kind show that makes a difference in our community!
Sincerely yours,
Jenna Parker, Kate Morford & Daniela Melis
SPONSORSHIP COMMITTEE
vcfs.sponsorship@gmail.com
www.voguecharityfashionshow.com
Facebook | Instagram | Linkedin
15www.voguecharityfasionshow.com /voguecharityfashionshow @vcfs_queens
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