COMPUTEC MEDIA AG Passion for Electronic Entertainment - Computec.de
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COMPUTEC MEDIA AG
Passion for Electronic Entertainment
is a subsidiary of
1
Overview
Facts: COMPUTEC MEDIA AG
Founded in 1989: 22 years‘ market experience in electronic entertainment
Member of the Marquard Media Group; founder and owner: Jürg Marquard
7.8 %
Shareholder: 92.2 % Marquard Media AG, 7.8 % free float free float
Board: Albrecht Hengstenberg (CEO), Rainer Rosenbusch (CFO)
92.2 %
Key player in the electronic entertainment sector with a total of 16 regular print magazines, 13 online portals,
1 download portal as well as specialized E-Commerce products and events
Marquard Media AG
Permanent advancement thanks to expansion of corporate publishing activities (gamer unlimited - powered by
Saturn, Saturn catalogs, gamescom aktuell), establishment of new print supplies (last in the section online
roleplay games with PC Games Runes of Magic and PC Games MMORE) and development of new business
areas such as online games.
Print 2010: 6,286,800 copies sold = 17,224 magazines daily!
approx. 3 Mio readers per month (sources: AWA 2010, reader surveys),
approx. 730,000 magazines sold per month , of that approx. 98,000 subscribers (sources: IVW, publisher)
Online 2010: 16.499.092.362 page impressions = 523 clicks/sec; 622.645.203 visits = 19,25 new visits/sec!
6.7 Mio unique users (Q3/10, acc. to AGOF released 16.12.10) – 3.6 Mio registered users; 1.41 billion page
impressions; 56.8 Mio visits (IVW 12/10) – 15.3 Mio unique visitors; 58.2 Mio visits (Google Analytics
12/10)
Ratio of sales to advertising revenues: approx. 2:1
Ca. 140 employees Member of the Marquard Media
Group; founder and owner:
Jürg Marquard
Turnover: € 27.8m, EBITDA: + € 5.9m (2010, preliminary results)
Computec Media
Page 2 | company presentation I/2011 is a subsidiary of
Overview
The Print Portfolio
The magazine portfolio comprises 16 regular publications on the topics of gaming (PCs and consoles, online, mobile), digital lifestyle,
hardware, software, movies/DVDs, kids and music. The use of innovative and powerful media campaigns enables us to target a highly
attractive, trendsetting, brand-conscious audience capable of shaping public opinion without the losses associated with a scattershot approach.
* Copies sold acc. to. IVW IV/2010; ** copies sold acc. to publisher; *** copies printed acc. to publisher
100,402* 24,000** 103,689* 28,000** 71,000** 23,000** 24,000** 52,360*
28,773* 51,000** 23,000** 37,515* 21,000** 16,000** 43,886* 100,000***
Approx. 730,000 magazines sold per month; of which approx. 98,000 are delivered to subscribers
Computec Media
Page 3 | company presentation I/2011 is a subsidiary of
The Entertainment & Movie Segment
Sheer Entertainment
SFT – Spiele Filme Technik: Widescreen:
The test magazine for Blu-
The test magazine for digital ray, DVD & movies
entertainment DVDs, Blu-ray, movies –
This high-quality magazine Widescreen sheds light on all
aspects of the world of film.
offers unquestioned editorial Featuring detailed articles on
authority as well as technical cinema reviews, new DVD and
and emotional sales advice on Blu-ray releases, tests on
home cinema equipment,
everything to do with games, background reports and star
films, music and technology. interviews, it also comes with a
The target group consists of great bonus DVD containing
film and series highlights. The
young, consumer-oriented readers are male, between 20
male technology enthusiasts and 49, adventurous and want
who enjoy electronic access to the latest information
to feed their addiction to the
entertainment and live the big screen.
digital lifestyle.
First issue: 01/2003
Frequency: monthly
First issue: 12/2004 Paid circulation:
Frequency: monthly 24,000 copies (publisher‟s info)
Paid circulation: 100,402 copies (IVW IV/2010) Coverage: 74,000 readers/issue
Coverage: 488,860 readers* (AWA 2010) (reader research)
Copy price: 4,50 € inc. DVD, 2,50 € magazine version Copy price: 6,50 € inc. DVD
Advert price: 1/1 page 11,200,- € Advert price: 1/1 page 5,990,- €
Website: www.spielefilmetechnik.de Website: www.widescreen-online.de
* six-frequency
Computec Media
Page 4 | company presentation I/2011 is a subsidiary of
The PC Segment
The PC Game Magazines: Diverse and Detailed
PC Games: PC Action:
The magazine for
18 years of pc games Action gamers
competence PC Action is the game
magazine that speaks the
Germany‟s first ever magazine action enthusiast‟s language.
dedicated exclusively to games The readers are mainly men
offers clear and concise news between 16 and 29 with a high
affinity to action and
on every subject under the PC entertainment.
gaming sun, with background
reports and expert advice on
new purchases.
First issue: 02/1996
Appearance: monthly
Paid circulation: 28,000 copies
(publisher‟s info)
First issue: 10/1992
Frequency: monthly Coverage: 416,932 readers/issue
Paid circulation: 103,689 copies (IVW IV/2010) (AWA 2010)
Coverage: 930,521 readers/issue (AWA 2010) Copy price: 5,50 € inc. DVD
Copy price: 5,50 € inc. DVD Advert price: 1/1 page 7,690,- €
Advert price: 1/1 page 12,500,- € Website: www.pcaction.de
Website: www.pcgames.de
Computec Media
Page 5 | company presentation I/2011 is a subsidiary of
The PC Segment
The PC Game Magazines: Diverse and Detailed
PC Games MMORE PC Games Runes of Magic
This magazine is the indispensable companion PC Games' special-issue for Runes of
for all MMOG gamers. It offers readers Magic is tailored to the needs of RoM-
comprehensive information on the instances, gamers and bimonthly provides the most
skills, quests and professions necessary to important information concerning new
succeed in the huge online role-playing realm of instances, quests, professions and talents
World of Warcraft, Warhammer Online etc. of the playable categories.
First issue: 01/2007 First issue: 01/2009
Frequency: monthly Frequency: bimonthly
Paid circulation: 71,000 copies (publisher‟s info) Paid circulation: 23,000 copies (publisher‟s info)
Copy price: 6,99 € Copy price: 6,99 €
Advert price: 1/1 page 6,500,- € Advert price: 1/1 page 2.500,- €
Website: www.mmore.de Website: www.pcgames.de
PC Games Power Player
Neither news, preview reports, tests nor
package solutions: PC Games Power Player is
different from all other gaming magazines. With
its guides, reports and dossiers it concentrates
exclusively on the favorite titles of the gamers.
First issue: 06 + 07/2010
Appearance: bimonthly
Paid circulation: 24,000 copies (publisher‟s info)
Copy price: 6,99 €
Advert price: 1/1 page 4,990,- €
Website: www.pcgames.de
Computec Media
Page 6 | company presentation I/2011 is a subsidiary of
The PC Segment
PC Games Hardware: Expert knowledge in a nutshell
The IT magazine for gamer
Germany‟s first and leading hardware
magazine for PC gamers sheds light on the
hardware world from the gamer‟s
perspective.
Target readers are demanding multimedia
specialists with a high level of purchasing
power. They are males between 16 and 40,
extremely technology-friendly and open to
new types of media.
First issue: 10/2000
Frequency: monthly
Paid circulation: 52,360 copies (IVW IV/2010)
Coverage: 428,621 readers/issue (AWA 2010)
Copy price: 5,30 € inc. DVD, magazine 3,99 €
Advert price: 1/1 page 7,700,- €
Website: www.pcgameshardware.de
Computec Media
Page 7 | company presentation I/2011 is a subsidiary of
The Multiformat Segment
Every game for every platform
Games Aktuell: Games and More:
All Systems in One Magazine Digital Entertainment for All!
Games Aktuell is one of the most Games and More targets the
successful multiformat gaming rapidly growing audience of
magazines on the shelves today. casual gamers and features
With comprehensive news, stylish videogaming articles in
previews, reports and tests, Games a generally intelligible manner.
Aktuell covers the entire gaming Games and More also keeps
market. Expert advice on useful you posted about the latest in
hardware accessories and helpful movies, music, hardware and
tips & tricks complemented by a gadgets. Get an instant update
detailed service section come on the world of electronic
together to form the magazine‟s entertainment - it‟s all in there!
overall concept – as does its
uncomplicated language and the
conscious abandonment of obscure
jargon.
Anyone wishing to immerse
First issue: 06/2003 themselves in the fascinating First issue: 11/2008
Frequency: monthly worlds of PC and console games Frequency: bimonthly
Paid circulation: Paid circulation:
28,773 copies (IVW IV/2010) will find the ideal companion in 51,000 copies (publisher‟s info)
Copy price: 3,90 € inc. DVD, 2,50 € Games Aktuell. Copy price: 1,50 €
magazine version Advert price: 1/1 page 9,990,- €
Advert price: 1/1 page 7,590,- € Website: www.gamesaktuell.de
Website: www.gamesaktuell.de
Computec Media
Page 8 | company presentation I/2011 is a subsidiary of
The Multiformat Segment
Kids Zone: Entertainment for even the Youngest Readers
The magazine for kids with
animes, games, puzzles and
lots more
Kids Zone satisfies young
readers‟ thirst for knowledge and
gives them the scoop on all the
latest trends from anime, manga
and cards, TV, music, movies
and electronic gaming. The
target audience comprises boys
and girls between 6 and 15 who
want the low-down on the latest
anime series, PC and video
games and fun sports.
First issue: 05/2000
Paid circulation: 23,000 copies (publisher‟s info)
Coverage: 120,000 readers/issue (publisher‟s info)
Copy price: 2,99 €
Advert price: 1/1 page 4,990,- €
Website: www.kidszone.de
Computec Media
Page 9 | company presentation I/2011 is a subsidiary of
The Consoles Segment
Console Magazines: Largest Portfolio, leading in Germany
www.videogameszone.de
PlayStation Nintendo
play³, Germany„s top-selling PlayStation magazine, N-Zone
is combining the gaming worlds of PlayStation 3, Germany„s big Nintendo magazine gives its
PlayStation 2 and PlayStation Portable. In addition ever-growing community of Nintendo
to exciting previews of the most important titles, this console fans info, reports and tests on all
magazine features the best advice on making new things to do with Wii and Nintendo DS.
purchases and informative product tests.
First issue: 06/1997
First issue: 05/2007 Paid circulation: 21,000 copies
Paid circulation: 37,515 copies (IVW IV/2010) (publisher‟s info)
Frequency: monthly Frequency: monthly
Copy price: 5,50 € incl. DVD Copy price: 3,50 €
Advert price: 1/1 page 7,300,- € Advert price: 1/1 page 6,400,- €
Xbox
X3: No compromise: 100 % Xbox 360
X3 offers the best for Xbox 360. Sizzling news,
extensive previews, significant reviews, an invaluable
helpsection and all the trends from the Xbox-
Universe.
First issue: 09/2008
Paid circulation : 16,000 copies (publisher‟s info)
Copy price: 4,99 €
Advert price: 1/1 page 6,400,- €
Computec Media
Page 10 | company presentation I/2011 is a subsidiary ofThe Online (Role-Playing) Games Segment
buffed – The Number 1 Online-Role-Playing-Games-Magazine
www.buffed.de, www.mybuffed.de
buffed – the magazine for role-players
is the first magazine that emerged from a purely online portal, and is
the first ever German-language magazine to offer the concept of
coverage focused on computer role-playing games and fantasy topics
with a full editorial range of subjects on offer: tips, strategies, product
tests, previews of new games – but also entertaining “reading
material” and reports as well as lots of other content linked to the
successful online portal of buffed.de.
At the editorial heart of this magazine are not only the latest online
hits such as World of Warcraft, Lord of the Rings or Warhammer
Online, but also new role-playing games for lone heroes. An attractive
format, a tasteful layout with tips on trading cards and plenty of buffed
appeal always succeed in enticing readers.
First issue: 09 + 10/2007 (August 2007)
Paid circulation: 43,886 copies (IVW IV/2010)
Frequency: bimonthly
Copy price: 5,90 €
Advert price: 1/1 page 6,100,- €
Computec Media
Page 11 | company presentation I/2011 is a subsidiary ofThe Corporate Publishing Segment
Corporate Publishing at Computec Media
gamescom guide Saturn catalogs
Every year before the start of Computec Media produces different catalogs
gamescom, Computec Media focused on gaming and technology several
publishes the ultimate guide to the times a year for the consumer electronics
largest fair for interactive games chain Saturn. PC Games, play³, N-ZONE, X3
and entertainment. The games- and SFT magazines contribute editorially to
com guide is available free of the classic buyers guides. Up to one million
charge at the end of July at over copies are printed and available for free at all
140 Saturn stores in Germany and Saturn stores in Germany.
also comes with PC Games, SFT,
play³ and other Computec
magazines.
gamescom aktuell gamer unlimited - powered by Saturn
The daily B2C magazine Computec is launching an exclusive games
gamescom aktuell is the perfect magazine for Saturn in February 2011:
supplement to the gamescom gamer unlimited - powered by Saturn will
guide. Visitors to gamescom have editorial tests of the best new games
receive this magazine with a total and systems and will also be available free
circulation of 145,000 copies at the of charge at Saturn stores. Up to 100,000
fair. copies of this high-quality, 32-page gaming
guide will be printed. Seven issues are
planned for 2011.
Computec Media
Page 12 | company presentation I/2011 is a subsidiary ofOverview
The Online Portfolio: The Leader in Electronic Entertainment
Computec Media’s 13 websites – the leading electronic entertainment network in German-speaking territories
www.spielefilmetechnik.de www.widescreen-online.de www.pcgames.de www.pcaction.de www.pcgameshardware.de
* as of December 10; ** acc. to AGOF released 16.12.2010; *** publisher„s info
www.smartphone-daily.de www.gamesaktuell.de www.gamezone.de www.kidszone.de www.videogameszone.de
www.buffed.de www.readmore.de www.schueler.cc
6.7 Mio unique users (AGOF**) – 3.6 Mio registered users*** – 15.3 Mio unique visitors (Google Analytics*)
1.41 billion Page Impressions (IVW*)
56.8 Mio visits (IVW*) – 58.2 Mio visits (Google Analytics*)
Computec Media
Page 13 | company presentation I/2011 is a subsidiary ofThe Entertainment & Movies Segment
spielefilmetechnik.de and widescreen-online.de
www.spielefilmetechnik.de
The SFT online site is all about
movies, electronic entertainment,
technology and music. Here trend-
conscious consumers will find cool
entertainment, the latest news,
smart postings and professional test
reports from the digital world.
www.widescreen-online.de
Everything to do with movies,
* as of December 10; ** acc. to AGOF released 16.12.2010
DVD and home cinema
technology. A news portal, PIs (IVW): 208,743*
PIs
PIs (IVW):
(IVW): 680,140*
732,051* previews of movie and DVD
Visits Visits (IVW): 83,141*
Visits (IVW):
(IVW): 102,463*
98,859* releases, a movie quiz in real
Unique
Unique User:
Users: 80,000**
30,000** Unique User: 40,000**
time, a forum, etc. all make the
film fan‟s heart beat faster.
Google
Google Analytics:
Analytics: Google Analytics:
PIs:
PIs: 503,960*
505,615* PIs: 106,322*
Visits:
Visits: 81,828*
72,086* Visits: 44,755*
Unique Visitors:
Unique Visitors: 63,359*
63,024* Unique Visitors: 24,220*
Computec Media
Page 14 | company presentation I/2011 is a subsidiary ofThe PC Segment
pcgames.de and pcaction.de
www.pcgames.de
Pcgames.de features the hottest news,
comprehensive reviews, exciting
videos, useful walkthroughs and hints
for experienced and novice PC gamers
as well as casual gamers. The editorial
team focuses on top stories and
illustrates the hottest topics with its
transparent heat system. The website's
visitors can become fans of games.
There more fans a game has, the more
attention from the editorial team this
game gets.
* as of December 10; ** acc. to AGOF released 16.12.2010
PIs (IVW): 34,599,132* www.pcaction.de PIs (IVW): 599,588*
Visits (IVW): 5,857,308* The name says it all! PC Action Visits (IVW): 148,146*
Unique User: 1,370,000** Online keeps its readers in the know Unique User: 60,000**
with tests, previews and reviews as
well as helpful tips & tricks on Google Analytics:
everything going on in the PC games PIs: 453,913*
Visits: 123,075*
market. The main focus of the Unique Visitors: 65,765*
coverage is on “action” games.
Computec Media
Page 15 | company presentation I/2011 is a subsidiary ofThe PC Segment
pcgameshardware.de and smartphone-daily.de
www.pcgameshardware.de
The portal that features everything
gamers ever wanted to know about
hardware! News and information,
product reviews written by both, the
editorial staff and readers, and columns
on various topics are combined to form
an excellent overall package.
www.smartphone-daily.de
Smartphone Daily covers the vast world
of mobile devices. On the program are
PIs (IVW): 38,874,548* mobile technology trendsetters as PIs (IVW): 920,333*
* as of December 10; ** acc. to AGOF released 16.12.2010
Visits (IVW): 5,965,984* smartphones and tablet PCs such as Visits (IVW): 114,104*
Apple, Samsung, HTC, Motorola and Unique User: 100,000**
Unique User: 1,220,000**
Nokia. In addition to daily news
Smartphone Daily also offers smartphone Google Analytics:
PIs: 745,892*
breaking tests of mobile devices. Visits: 78,758*
Unique Visitors: 68,667*
Computec Media
Page 16 | company presentation I/2011 is a subsidiary ofThe Multiformat Segment
gamesaktuell.de and gamezone.de
www.gamesaktuell.de
powered by Cynamite
All the latest news, detailed reviews,
exclusive special features - the
entertainment platform offers gaming
fans the full package. Information,
entertainment and modern community
features like clubs, blogs and readers‟
articles keep visitors coming back day
after day.
PIs (IVW): 3,446,205*
www.gamezone.de
* as of December 10; ** acc. to AGOF released 16.12.2010
Gamezone.de is an editorially supervised Visits (IVW): 985,112*
PIs (IVW): 7,683,202*
portal for computer and video games. In Unique User: 290,000**
Visits (IVW): 1,347,518*
addition to current gaming news and Google Analytics:
Unique User: 390,000** specials, some of which are written by the PIs: 3,340,267*
users themselves, the page provides one Visits: 1,001,975*
Unique Visitors: 535,132*
of the largest german review databases for
PC, console and mobile games.
Computec Media
Page 17 | company presentation I/2011 is a subsidiary ofThe Multiformat Segment
kidszone.de and videogameszone.de
www.kidszone.de
For the youngest gamers! Here,
everything revolves around anime
series (e.g. Yu-Gi-Oh!, Pokémon,
Naruto etc.) and the trading card
games based on them.
www.videogameszone.de
Videogameszone.de covers all
stationary and mobile consoles. The
editorial mix of red-hot news,
censorious reviews, comprehensive
* as of December 10; ** acc. to AGOF released 16.12.2010
hints, walkthroughs and numerous
PIs (IVW): 17,362,973* videos provide in depth information for PIs (IVW): 10,345,882*
Visits (IVW): 1,400,523* all console gamers. The focus on top Visits (IVW): 2,143,358*
Unique User: 270,000** games is supported by a transparent Unique User: 570,000**
heat system that shows the hottest
topics. The website's visitors can Google Analytics:
become fans of games. There more PIs: 7,391,727*
Visits: 1,692,480*
fans a game has, the more attention Unique Visitors: 1,058,135*
from the editorial team this game gets.
Computec Media
Page 18 | company presentation I/2011 is a subsidiary ofThe Online Role-Playing Games Segment
buffed.de
www.buffed.de
Databases, videos, news, comics,
tips and features about the most
popular online roleplaying games
(MMORPGs). Includes the fantasy
community „mybuffed“ and
BLASC, the leading German World
of Warcraft database.
PIs (IVW): 76,214,276*
* as of December 10; ** acc. to AGOF released 16.12.2010
Visits (IVW): 12,211,850*
Unique User: 960,000**
Computec Media
Page 19 | company presentation I/2011 is a subsidiary ofThe Miscellaneous Activities Segment
readmore.de
Germany‟s market leader in the e-
sports coverage sector is Computec
Media‟s central e-sports presence.
Since its inception in 2005,
technology and sports savvy editors
report on the latest trends from the
competitive computer games scene
(e-sports).
Google Analytics:
PIs: 9,073,948*
Visits: 1,515,135*
Unique Visitors: 300,557*
* as of December 10
Computec Media
Page 20 | company presentation I/2011 is a subsidiary ofThe Miscellaneous Activities Segment
schueler.cc
This youth / school student
community has a firm standing with
the target audience today. With
more than 2 million registered users
and 1,2 billion page impressions,
Schueler.CC is Germany‟s second-
most used community for school
students. The portal‟s strategic goal
is to cooperate with its team of
founders to create Germany‟s first
“Social Content Network”.
* as of December 10; ** acc. to AGOF released 16.12.2010
PIs (IVW): 1,185,683,029*
Visits (IVW): 23,607,044*
Unique User: 990,000**
Computec Media
Page 21 | company presentation I/2011 is a subsidiary ofComputec Services
Expanded Range of Products on Offer
Generating transaction revenues is one of the key targets of Computec‟s online-activities besides the realisation of online-advertising
revenues through the online portals. This happens on commission basis through affiliate deals and through direct revenues with own brands
and activities. A download portal in the segment games and individual shops on various websites are representing the launching pad.
Further acitivities will be added in the future. What‟s more, Computec organizes and is media partner to a number of different events in the
field of digital entertainment.
E-Commerce: Download E-Commerce: Trade Events
Online-Shops:
www.buffed.de
www.pcgames.de
www.pcaction.de
www.pcgh.de
www.videogameszone.de
Role Play Convention
a. o.
Computec Media
Page 22 | company presentation I/2011 is a subsidiary ofComputec Media AG
Contact
Publishing company Managing Director
COMPUTEC MEDIA AG Hans Ippisch
Dr.-Mack-Straße 83 Tel.: +49 (911) 2872-135
D-90762 Fürth Fax: +49 (911) 2872-235
Tel.: +49 (911) 2872-100 Mail: hans.ippisch@computec.de
Fax: +49 (911) 2872-200
Mail: info@computec.de Adverts: anzeigen@computec.de
Web: www.computec.de
Public Relations
Board Christina Seifferth
Albrecht Hengstenberg (CEO), Tel.: +49 (911) 2872-124
Rainer Rosenbusch (CFO)
Fax: +49 (911) 2872-333
Mail: christina.seifferth@computec.de
Computec Media
Page 23 | company presentation I/2011 is a subsidiary ofYou can also read
