SPONSORSHIP OPPORTUNITIES - NOVEMBER 3-6, 2020 LAS VEGAS CONVENTION CENTER - SEMA Show

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SPONSORSHIP OPPORTUNITIES - NOVEMBER 3-6, 2020 LAS VEGAS CONVENTION CENTER - SEMA Show
NOVEMBER 3–6, 2020
           LAS VEGAS CONVENTION CENTER

  SPONSORSHIP
 OPPORTUNITIES
SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
SPONSORSHIP OPPORTUNITIES - NOVEMBER 3-6, 2020 LAS VEGAS CONVENTION CENTER - SEMA Show
SPONSORSHIP OPPORTUNITIES - NOVEMBER 3-6, 2020 LAS VEGAS CONVENTION CENTER - SEMA Show
TUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020

   EXHIBITOR STARTER SPONSOR PACKAGE                                           $4,500
   Includes:
   n One aisle sign.
   n One billboard kiosk panel.
   n One ½-page ad in the official SEMA Show Directory.
   n One ½-page (horizontal only) ad in the official SEMA Show Pocket Guide.

   VALUE-PACK SPONSOR                                                          $9,000
   Includes:
   n One aisle sign.
   n Three single-sided billboard kiosk panels.
   n One carpet ad.
   n One ½-page ad in the October issue of SEMA News—SEMA Pre-Show issue.
   n One ½-page ad in the official SEMA Show Directory.
   n One ½-page (horizontal only) ad in the official SEMA Show Pocket Guide.
SPONSORSHIP OPPORTUNITIES - NOVEMBER 3-6, 2020 LAS VEGAS CONVENTION CENTER - SEMA Show
AISLE SIGN
                                                                     5'x2' Hanging
                                                                 Double-Sided Sign

                                                     BILLBOARD KIOSK
                                                        38"x88" Free-Standing Sign

                                                                  CARPET AD
                                                                   4'x4' Floor Sticker

AISLE SIGN LOGO                                                                           $950
Includes:
n Placement of your company logo on both sides of the selected aisle sign(s).
n Specific aisles may be requested.

BILLBOARD KIOSK-PANEL                                                                    $1,500
Includes:
n Placement of one billboard (single-sided) panel within the SEMA Show
  exhibit halls, lobbies or main areas. Specific locations may be requested.

CARPET AD                                                                                $1,500
Includes:
n Placement of your company’s logo, message and booth number on a floor ad.
n Specific locations may be requested.

                                                                                          SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
SPONSORSHIP OPPORTUNITIES - NOVEMBER 3-6, 2020 LAS VEGAS CONVENTION CENTER - SEMA Show
TUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020

                                                     HANGING BANNERS
                                                     Exclusive Locations
                                                     Inside or Outside Exhibit Halls

                                                     DIGITAL SIGNAGE
                                                     Limited Screen Locations

                                                     BACK-LIT ROTATING KIOSK
                                                     Highly visible, four-sided

   HANGING BANNERS                                                                        INQUIRE
   Includes:
   n Banner production, installation and removal.
   n Exclusive location for your company banner inside or outside of the exhibit halls.

   DIGITAL SIGNAGE                                                                        $10,000
   Includes:
   n Ad placement: One 8-second video or static ad continuously looping during SEMA Show hours.
   n Screen locations throughout the Las Vegas Convention Center.

   BACK-LIT ROTATING KIOSK                                                                  $1,850
   Includes:
   n Placement of one back-lit panel in a rotating unit located in a high-profile location within the
     Las Vegas Convention Center. Specific locations may be requested.
SPONSORSHIP OPPORTUNITIES - NOVEMBER 3-6, 2020 LAS VEGAS CONVENTION CENTER - SEMA Show
METER BOARD PANEL—DOUBLE-SIDED		$2,000
Includes:
n Placement of one meter board panel within SEMA Show exhibit halls, lobbies or main areas.
   Specific locations may be requested.

COLUMN SIGNAGE                                                                     INQUIRE
Includes:
n Your ad can be applied to building columns throughout the Las Vegas Convention
  Center exterior.
n Specific columns may be requested.
                                                                                       SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
SPONSORSHIP OPPORTUNITIES - NOVEMBER 3-6, 2020 LAS VEGAS CONVENTION CENTER - SEMA Show
TUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020

   ATTENDEE BAGS EXCLUSIVE SPONSORSHIP                                             $15,000
   Includes:
   n Custom-branded bag at the registration and badge holder pick-up locations.
   n One full-page ad in the November issue of SEMA News.
   n One full-page ad in the official SEMA Show Pocket Guide.
   n 60-day online SEMA eNews ad package.

   BADGE LANYARDS 4 SPONSORSHIPS AVAILABLE                                         $12,500
   Includes:
   n Custom-branded badge lanyard at the registration and badge holder pick-up locations.
   n One full-page ad in the November issue of SEMA News.
   n One full-page ad in the official SEMA Show Pocket Guide.
   n 60-day online SEMA eNews ad package.
SPONSORSHIP OPPORTUNITIES - NOVEMBER 3-6, 2020 LAS VEGAS CONVENTION CENTER - SEMA Show
ATTENDEE
                                                                     BAGS
                                                         Mobile Brand Awareness

                                                                    BADGE
                                                                 LANYARDS
                                                             Mobile Brand Visibilty

                                 "You Are Here" FLOORPLANS
                                                                    2’x3’ Ad Space

REGISTRATION PENS EXCLUSIVE SPONSORSHIP                                               $7,500
Includes:
n Your company’s information on custom pens available at registration
   and information booths.
n One full-page ad in the November issue of SEMA News.
n 60-day online SEMA eNews ad package.

“YOU ARE HERE” FLOORPLANS EXCLUSIVE SPONSORSHIP                                   $17,500
Includes:
n Placement of your company’s ad on all of the "You Are Here" floorplans at the
  SEMA Show.
n One full-page ad in the November issue of SEMA News—the official
  SEMA Show Directory.
n 60-day online SEMA eNews ad package.

                                                                                  SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
SPONSORSHIP OPPORTUNITIES - NOVEMBER 3-6, 2020 LAS VEGAS CONVENTION CENTER - SEMA Show
TUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020

                                                   PRESS FROM
                                                   AROUND THE WORLD
                                                   representing magazines, newspapers,
                                                   blogs and television shows at the Show

                                                   GET THE WORD OUT
                                                   More than 3,000-plus members of the press

                                                   MOBILE APP
                                                   Your business info. is just a few clicks away.

   MEDIA CENTER EXCLUSIVE SPONSOR                                                                            INQUIRE

                                   D
   Includes:

                                 L
   n Title sponsorship of the SEMA Media Center.
   n Two billboard kiosk panels inside the Media Center (production included in the fee).

                               O
   n One banner position up to 10'x30' in size, choice of available positions.
   n Placement of sponsor’s literature in the Media Center.

     S
   n Recognition of sponsor on signage outside the Media Center and on directional signs.
   n Recognition in attendee marketing materials mailed prior to the Show.
   n 2-page spread ad in the November issue of SEMA News—the official SEMA Show Directory.
   n 2-page spread ad in the official SEMA Show Pocket Guide.
   n Media Center staff to wear sponsor-supplied shirts. (SEMA must approve in advance.)
   n Opportunity to provide premium gift to all registered media. (Sponsor to supply and SEMA must approve in advance.)
   n 60-day online SEMA eNews ad package.
   n Placement of your company logo on both sides of the selected aisle sign(s).
   n Specific aisles may be requested.
SPONSORSHIP OPPORTUNITIES - NOVEMBER 3-6, 2020 LAS VEGAS CONVENTION CENTER - SEMA Show
ONLINE PROMOTIONAL TOOL                                                                     $495
Includes:
n Access to leads generated through the online floorplan.
n Display of company logo, press releases and social-media links.
n (4) customizable product display panels for image and/or text.
n (4) videos or additional product images.
n A corner peel graphic on the online floorplan.
n Priority placement in online directory search.
n ‘Spotlight’ status in the online exhibitor listing, print promotions, Show Directory,
  Show Pocket Guide and on-site signage.

SEMA SHOW MOBILE APP                                                                      $5,000
Includes:
n Includes rotating banner ad on the App Dashboard.
n Includes landing page with a separate link to direct users to a video, email,
  website or in-app listing.
                                                                                          SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
TUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020

   RIG SPACE                                                                       $20,000
   Includes:
   n Four 3'x5' banners (sponsor to supply).
   n 30'x80' rig space—tractor/trailer only.
   n One full-page ad to appear in the October SEMA News and one full-page ad
     November issue of SEMA News—the official SEMA Show Directory.
   n One ½-page ad (horizontal only) to appear in the official SEMA Show Pocket Guide.
   n 60-day online SEMA eNews ad package.
30'x80'
                                                                 RIG SPACE
                                                         Mobile Brand Awareness

                                                          SPONSORED
                                                        VEHICLE SPACE
                                                             Visibility to More Than
                                                                160,000 Attendees

                                               SHUTTLE BUS KIOSK
                                   Attract Buyers While They Wait for a Bus Ride

SPONSORED VEHICLE SPACE                                                                $2,000
Includes:
n Sponsored vehicle space is limited and must be purchased in advance.

SHUTTLE BUS KIOSK EXCLUSIVE SPONSORSHIP                                           $20,000
Includes:
n Placement of company ad on four base panels of all shuttle bus route kiosks.
n One full-page ad in the November issue of SEMA News—the official
  SEMA Show Directory.
n One full-page ad in the official SEMA Show Pocket Guide.
n 60-day online SEMA eNews ad package.

                                                                                   SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
TUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020

                                               EXTENSIVE EXPOSURE
                                               Spectators gather and witness the excitement

                                               PROMOTE YOUR BRAND AND PRODUCTS

   SEMA CRUISE PRESENTING SPONSORSHIP                                                                                                            $25,000
   Includes:
   n Sponsor logo to appear on all pre-, on-site and post-promotional SEMA Cruise signage at 100%.
   n 2-page spread ad to appear in the November issue of SEMA News
     (the official SEMA Show Directory) and the SEMA Show Pocket Guide.                                                        REGISTER NOW—WWW.SEMASHOW.COM                                                                           GET THE
                                                                                                                                                                                                                                                 NEW APP

   n 2-page spread ad to appear in the SEMA Show Preview.                                     SHOW PREVIEW
                                                                                       PLANNING GUIDE FOR THE SEMA SHOW

   n Sponsor web address to be featured in SEMA eNews.                                 October 1, 2020

                                                                                             DON’T MISS
                                                                                                                                                        www.SEMAShow.com                                                    Volume 18, Issue 1

                                                                                                                                              Here’s Your Ultimate Planning Guide
                                                                                             THESE EVENTS

   n Sponsor banner ad and hyperlink to be featured on SEMAshow.com for 90 days.                 MONDAY, NOVEMBER 2
                                                                                        8:30 a.m.–9:45 a.m., LVCC N258
                                                                                        From the Streets to Celebrity Chef:
                                                                                        Street Smarts for Business
                                                                                        11:00 a.m.–1:00 p.m., Westgate Theater                                              2019 SEMA SHOW DIRECTORY
                                                                                        SEMA Launch Pad—Presented by YEN

   n Minimum of 12 PA announcements during the SEMA Cruise.                                     TUESDAY, NOVEMBER 3
                                                                                        7:30 a.m.–9:00 a.m.,
                                                                                        Westgate Paradise Event Center
                                                                                        New Products Breakfast
                                                                                        12:00 p.m.–12:20 p.m., Blue Lot
                                                                                        Battle of the Builders Top 40

   n Sponsor representative to be interviewed during the SEMA Cruise.
                                                                                        Finalists Announcement
                                                                                             WEDNESDAY, NOVEMBER 4                                                  !
                                                                                        7:30 a.m.-9:00 a.m.,                                  Smart Tips for THE APP Show Attendees
                                                                                                                                                          GETSEMA
                                                                                        Westgate Paradise Event Center
                                                                                        NHRA Breakfast                                           The SEMA Show, the premier automo-                  • Plan the Show before you go. Exhibi-
                                                                                                                                              tive trade show in the world, is set for             tor listings are available online at www.
                                                                                        1:00 p.m.–1:20 p.m., Blue Lot
                                                                                        Battle of the Builders Top 12
                                                                                                                                              Tuesday-Friday, November 5-8. Experi-                SEMAShow.com/floorplan and the mobile
                                                                                        Finalists Announcement                                enced attendees know that covering the               app. The Show floorplan lets attendees
                                                                                                                                              Show can be made much easier by under-               search for specific exhibitors and build a
                                                                                        5:00 p.m.-6:30 p.m., LVCC N255
                                                                                        International Happy Hour                              standing how to manage time and take                 customized itinerary.
                                                                                                                                              advantage of organizational features. Here             • Download the mobile App to get info
                                                                                               THURSDAY, NOVEMBER 5                           are some tips:                                                                     Continued on page 3

                                                                                                                                                                                                                                       2019
                                                                                        7:00 p.m.–11:00 p.m.,
                                                                                        Westgate Paradise Event Center
                                                                                        SEMA Industry Awards Banquet
                                                                                                                                              Thumbnail Directory to
                                                                                                  FRIDAY, NOVEMBER 6                          2020 SEMA Show
                                                                                                                                                                                                                                       SEMA
                                                                                        3:00 p.m.-10:00 p.m., LVCC, Platinum Lot
                                                                                        SEMA Ignited                                          Features and Events

                                                                                                                                                                                                                                       SHOW
                                                                                        4:00 p.m., LVCC Silver Drive/Red Road
                                                                                        SEMA Cruise                                             This year’s Show will offer a mix of
                                                                                        7:00 p.m., SEMA Ignited                               some favorite enthusiast events, builds and
                                                                                        Battle of the Builders                                competitions, along with some brand-new
                                                                                        Winner Announcement                                                                                       The New Products Showcase provides
                                                                                                                                              events.                                             Showgoers an up-close opportunity to
                                                                                                                                                                           Continued on page 4    examine more than 3,000 new items.

                                                                                              LOWER SOUTH HALL                        UPPER SOUTH HALL                  WESTGATE & NORTH HALL                          CENTRAL HALL
                                                                                       Global Tire Expo, Powered by TIA   51   Powersports & Utility Vehicles   45   Mobile Electronics & Technology    13   Racing & Performance                   5
                                                                                       Wheels & Accessories               59   Trucks, SUVs & Off-Road          69   Collision Repair & Refinish        29   Hot Rod Alley                         19
                                                                                                                               Business Services                89   Restyling & Car Care Accessories   77   Restoration Marketplace               63
                                                                                                                                                                     Tools & Equipment                  81

                                                                                                                                                                              PREVIEW: 80 COOL CARS YOU’LL SEE AT THE SHOW Plus: FOOD MAP INSIDE!

                                                                                                                                                                                                                                                     APP!
                                                                                                                                                                                                                                           GET THE

                                                                                                                                                                                                                                                            POCKET
                                                                                                                                                                                                                                                             GUIDE
CRUISE SPONSORSHIP                                                              $10,000
Includes:
n Sponsor logo to appear on all pre-, on-site and post-promotional signage.
n Full-page ad to appear in the November issue of SEMA News and the SEMA Show Pocket Guide.
n Full-page ad to appear in the SEMA Show Preview.
n Sponsor web address to be featured in SEMA eNews.
n Sponsor banner ad and hyperlink to be featured on SEMAshow.com for 60 days.
n Minimum of four PA announcements and sponsor interview during the SEMA Cruise.

                                                                                  SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
TUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020

   OFFICIAL SEMA PUBLICATIONS

                                                 2019 SEMA SHOW DIRECTORY

                                                                                                                                                                                                                  2019 SEMA SHOW DIRECTORY
                                                      P!
                                            GET THE AP

                                                                                                                                                                                                                        APP!
                                                                                                                                                                                                              GET THE

                                                PREVIEW: 80 COOL CARS YOU’LL SEE AT THE SHOW Plus: FOOD MAP INSIDE!

                      BU1YFR3
                            EE
                                                                                                                                                                                                                   PREVIEW: 80 COOL CARS YOU’LL SEE AT THE SHOW Plus: FOOD MAP INSIDE!

                     GET

   SEMA News Magazine                                                                                                 SEMA Show Directory
                                                                                                                      (November issue of SEMA News.)
   Boost Your Presence at the SEMA Show.
                                                                                                                      Step Out From the Crowd.
   Now, when you purchase a series of three ads sized
                                                                                                                      n The must-have, heavily distributed Show publication.
   1/3-page or larger in SEMA News, you’ll have a powerful
   presence in the SEMA Show issues and will receive the                                                              n        One-stop shop for SEMA Show
   fourth ad of the same size absolutely free. The free ad                                                                     exhibitor information.
   will be printed provided the first three ads are paid in full.                                                     n        Delivers repeated, high-value impressions all year.
                                                                                                                      n        Bonus circulation as the November issue of SEMA News.
   SEPTEMBER SEMA SHOW PREP ISSUE
                                                                                                                      Reserve your ad placement by August 28, 2020.
   OCTOBER           SEMA PRE-SHOW ISSUE                                                                              (Ad materials due September 3, 2020.)

   NOVEMBER          SEMA SHOW ISSUE
                     • Bonus distribution at the SEMA Show
                     • Includes 2020 official SEMA Show Directory
   DECEMBER          SEMA POST-SHOW ISSUE                                                                             SHOW DIRECTORY ADVERTISING RATES
                                                                                                                      (November issue of SEMA News)
                     • Business Technology
                     • Trends for 2021                                                                                 Bonus Distribution within the November issue of SEMA News.
                     • Retailer Spotlight                                                                              PRINTED DIRECTORY:
                                                                                                                       Full-page spread  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . $9,500
                                                                                                                       Half-page spread  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . $4,970
                                                                                                                       Full-page  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . $4,500
                                                                                                                       Half-page .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . $2,700
                                                                                                                       Logo next to listing .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . $270
    PRODUCTION SCHEDULE                                                                                                COVERS + SPECIALS:
    Issue       Space Close Payment & Insertion Order                                 Ad Material                      C2 inside front cover 1-page  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . $25,500
    September   Friday, June 19                                                       Friday, July 2                   C4 back cover 1-page  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . $12,000
    October     Thursday, July 23                                                     Tuesday, August 4                C3 inside back cover 1-page  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . $9,000
    November    Tuesday, August 18                                                    Thursday, September 3            Belly band  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . $20,000
                                                                                                                       Tab dividers .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . $6,100
    December    Tuesday, September 22                                                 Friday, October 2
REGISTER NOW—WWW.SEMASHOW.COM                                                                           GET THE
                                                                                                                                                                                                                                                                                                                                                                                           NEW APP

                                                                                                                                                                                                                                 SHOW PREVIEW
                                                                                                                                                                                                                                 PLANNING GUIDE FOR THE SEMA SHOW
                                                                                                                                                                                                                                 October 1, 2020                                                  www.SEMAShow.com                                                    Volume 18, Issue 1

                                                                                                                                                                                                                                       DON’T MISS                                       Here’s Your Ultimate Planning Guide
                                                                                                                                                                                                                                       THESE EVENTS
                                                                                                                                                                                                                                           MONDAY, NOVEMBER 2
                                                                                                                                                                                                                                  8:30 a.m.–9:45 a.m., LVCC N258
                                                                                                                                                                                                                                  From the Streets to Celebrity Chef:
                                                                                                                                                                                                                                  Street Smarts for Business
                                                                                                                                                                                                                                  11:00 a.m.–1:00 p.m., Westgate Theater

                                                                        2019
                                                                                                                                                                                                                                  SEMA Launch Pad—Presented by YEN

                                                                                                                                                                                                                                          TUESDAY, NOVEMBER 3
                                                                                                                                                                                                                                  7:30 a.m.–9:00 a.m.,
                                                                                                                                                                                                                                  Westgate Paradise Event Center
                                                                                                                                                                                                                                  New Products Breakfast

                                                                         SEMA
                                                                                                                                                                                                                                  12:00 p.m.–12:20 p.m., Blue Lot
                                                                                                                                                                                                                                  Battle of the Builders Top 40
                                                                                                                                                                                                                                  Finalists Announcement

                                                                         SHOW
                                                                                                                                                                                                                                       WEDNESDAY, NOVEMBER 4
                                                                                                                                                                                                                                  7:30 a.m.-9:00 a.m.,
                                                                                                                                                                                                                                  Westgate Paradise Event Center
                                                                                                                                                                                                                                                                                        Smart Tips for SEMA Show Attendees
                                                                                                                                                                                                                                  NHRA Breakfast                                           The SEMA Show, the premier automo-                  • Plan the Show before you go. Exhibi-
                                                                                                                                                                                                                                                                                        tive trade show in the world, is set for             tor listings are available online at www.
                                                                                                                                                                                                                                  1:00 p.m.–1:20 p.m., Blue Lot
                                                                                                                                                                                                                                  Battle of the Builders Top 12
                                                                                                                                                                                                                                                                                        Tuesday-Friday, November 5-8. Experi-                SEMAShow.com/floorplan and the mobile
                                                                                                                                                                                                                                  Finalists Announcement                                enced attendees know that covering the               app. The Show floorplan lets attendees
                                                                                                                                                                                                                                                                                        Show can be made much easier by under-               search for specific exhibitors and build a
                                                                                                                                                                                                                                  5:00 p.m.-6:30 p.m., LVCC N255
                                                                                                                                                                                                                                  International Happy Hour                              standing how to manage time and take                 customized itinerary.
                                                                                                                                                                                                                                                                                        advantage of organizational features. Here             • Download the mobile App to get info
                                                                                                                                                                                                                                         THURSDAY, NOVEMBER 5                           are some tips:                                                                     Continued on page 3
                                                                                                                                                                                                                                  7:00 p.m.–11:00 p.m.,
                                                                                                                                                                                                                                  Westgate Paradise Event Center
                                                                                                                                                                                                                                  SEMA Industry Awards Banquet
                                                                                                                                                                                                                                                                                        Thumbnail Directory to
                                                                                                                                                                                                                                            FRIDAY, NOVEMBER 6
                                                                                                                                                                                                                                  3:00 p.m.-10:00 p.m., LVCC, Platinum Lot
                                                                                                                                                                                                                                                                                        2020 SEMA Show
                                                                                                                                                                                                                                  SEMA Ignited                                          Features and Events
                                                                                                                                                                                                                                  4:00 p.m., LVCC Silver Drive/Red Road
                                                                                                                                                                                                                                  SEMA Cruise                                             This year’s Show will offer a mix of
                                                                                                                                                                                                                                  7:00 p.m., SEMA Ignited                               some favorite enthusiast events, builds and
                                                                                                                                                                                                                                  Battle of the Builders                                competitions, along with some brand-new
                                                                                                                                                                                                                                  Winner Announcement                                                                                       The New Products Showcase provides
                                                                                                                                                                                                                                                                                        events.                                             Showgoers an up-close opportunity to
                                                                                                                                                                                                                                                                                                                     Continued on page 4    examine more than 3,000 new items.

                                                                                                                                                                                                                                        LOWER SOUTH HALL                        UPPER SOUTH HALL                  WESTGATE & NORTH HALL                          CENTRAL HALL

                                                                                     APP!                                                                                                                                        Global Tire Expo, Powered by TIA   51   Powersports & Utility Vehicles   45   Mobile Electronics & Technology    13   Racing & Performance                   5
                                                                           GET THE                                                                                                                                               Wheels & Accessories               59   Trucks, SUVs & Off-Road          69   Collision Repair & Refinish        29   Hot Rod Alley                         19

                                                                                            POCKET                                                                                                                                                                       Business Services                89   Restyling & Car Care Accessories
                                                                                                                                                                                                                                                                                                               Tools & Equipment
                                                                                                                                                                                                                                                                                                                                                  77
                                                                                                                                                                                                                                                                                                                                                  81
                                                                                                                                                                                                                                                                                                                                                       Restoration Marketplace               63

                                                                                             GUIDE

                                                                                                                                                                          SHOW PREVIEW
                                                                                                                                                                          S P E C I A L P R E - S H O W P U B L I C AT I O N

                                                                                                                                                                          SEMA Show Preview is a newspaper that will include
SEMA Show Pocket Guide                                                                                                                                                    advertising and Show-related editorial content. This
n       Attendee’s printed on-site navigation tool.                                                                                                                       pre-Show publication will be distributed to more than
                                                                                                                                                                          40,000 pre-registered attendees 30 days prior to the
Reserve your ad placement by August 21, 2020.                                                                                                                             SEMA Show.
(Ad materials due August 28, 2020.)
                                                                                                                                                                          EDITORIAL FEATURES
 POCKET GUIDE ADVERTISING RATES                                                                                                                                           (Consideration Deadline is July 31, 2020.)
                                                                                                                                                                          SEMA Show Preview advertisers have the opportunity to
 PRINTED DIRECTORY:                                                                                                                                                       submit company/product news features that are related to the
 C2 inside front cover 1-page  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . $4,500                             SEMA Show. These value-added items are a great way to broad-
 C3 inside back cover 1-page  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . $4,200                              cast your messages to the Show attendees through an
 C4 back cover 1-page  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . $6,000                      independent third-party voice. If selected, news articles will
 Full-page  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . $1,500
                                                                                                                                                                          appear only once, and the SEMA Show Preview editors reserve
                                                                                                                                                                          the right to edit for style, clarity and space. SEMA Show Preview
 Half-page .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . $795
                                                                                                                                                                          will make every effort to accommodate advertiser’s requests.

                                                                                                                                                                           SEMA SHOW PREVIEW 2020 AD MATERIALS DUE DATE
                                                                                                                                                                          Issue                                             Ad Materials Due Date                                                                                                                                                    Issue Date
                                                                                                                                                                          SEMA Show Preview                                 7/31/2020                                                                                                                                                                10/1/2020

                                                                                                                                                                           DISTRIBUTION SCHEDULE
                                                                                                                                                                          Issue                                            Dates                                                                                                                                                                     Quantity
                                                                                                                                                                          SEMA Show Preview                                Mailed 30 days prior to SEMA Show                                                                                                                                         40,000

                                                                                                                                                                           SEMA SHOW PREVIEW ADVERTISING RATES
                                                                                                                                                                           Cover 2 .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . $2,700
                                   To upload ad materials, log on to                                                                                                       Back Cover .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . $3,000

                                              www.SEMA.org/ftp                                                                                                             Full-page  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . $2,500
                                                                                                                                                                           Half-page .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . $1,525
                                                                                                                                                                           Third-page .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . $1,220

                                                                                                                                                                                                                    SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
TUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020

   SALES & CONTACT INFORMATION
   VICE PRESIDENT, SALES                                                       HOT ROD ALLEY                                                                 BUSINESS SERVICES
   Warren Kosikov                                                              MOBILE ELECTRONICS & TECHNOLOGY                                               GLOBAL TIRE EXPO
   909-978-6665                                                                POWERSPORTS & UTILITY VEHICLES                                                WHEELS & ACCESSORIES
   warrenk@sema.org                                                            RESTORATION MARKETPLACE                                                       Brian Paik
                                                                               TOOLS & EQUIPMENT                                                             909-978-6677
                                                                               Scott Hartwick                                                                brianp@sema.org
   TRUCKS, SUVS & OFF-ROAD                                                     909-378-4857
   Alan Josse                                                                  scotth@sema.org
   909-978-6666
                                                                               COLLISION REPAIR & REFINISH
   alanj@sema.org
                                                                               RESTYLING & CAR CARE ACCESSORIES
                                                                               Monica Terlouw
                                                                               909-978-6695
                                                                               monicat@sema.org

    GENERAL ADVERTISING POLICIES
    Publisher’s Protective Clause: By the issuance of this rate card, publisher offers, subject to the terms and conditions herein, to accept insertion orders for the advertising to be published in SEMA News. By their
    tendering such insertion order, the advertiser or agency shall indemnify and hold publisher, its employees, agency and subcontractors free and harmless from any expenses, damages and costs (including reasonable
    attorney fees) resulting in any way from publisher’s compliance with such insertion order (including, but not by way of limitation, from claims of libel, violation of privacy, copyright infringement or otherwise). Publisher
    shall have full right to settle any such claim and to control any litigation or arbitration in which it may be a party—all at the cost of the agency and the advertiser who shall be deemed joint and several indemnitors.
    Agency warrants that it is authorized to bind, and does bind, advertiser to such indemnity jointly and severally with agency. Publisher reserves the right to discontinue publication at any time with or without notice,
    or to defer or cancel the printing, publication or circulation of any issue or of the tendered advertising, and shall not be liable for any failure to print, publish or circulate all or any portion of an issue or the tendered
    advertising because of labor disputes involving the publisher, printer or others, transportation delays or embargoes, errors or omissions of employees or subcontractors or circumstances beyond its control. Publisher’s
    sole obligation as to any failure or default on its part shall be limited to a refund of its charges which may have been paid to, or, at its option, to publish the tendered advertising in its next available issue. The publisher
    reserves the right to reject or omit any advertising for any reason. No advertising will be accepted that simulates SEMA News editorial material.
RACING & PERFORMANCE
Andrea Brake                    Brendan Gillespie                 Jeff Dahlin
949-373-9222                    909-978-6661                      949-373-9220
andreab@performanceracing.com   brendang@sema.org                 jeffd@performanceracing.com
Becca Butler                    Celina Ingargiola
909-378-4864                    949-373-9214
beccab@sema.org                 celinai@performanceracing.com

                                                                SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
FOR ADDITIONAL INFORMATION, CONTACT:
SEMA Sales • 909-396-0289 • Sales@SEMA.org
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