SPONSORSHIP OPPORTUNITIES - NOVEMBER 3-6, 2020 LAS VEGAS CONVENTION CENTER - SEMA Show
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NOVEMBER 3–6, 2020 LAS VEGAS CONVENTION CENTER SPONSORSHIP OPPORTUNITIES SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
TUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020 EXHIBITOR STARTER SPONSOR PACKAGE $4,500 Includes: n One aisle sign. n One billboard kiosk panel. n One ½-page ad in the official SEMA Show Directory. n One ½-page (horizontal only) ad in the official SEMA Show Pocket Guide. VALUE-PACK SPONSOR $9,000 Includes: n One aisle sign. n Three single-sided billboard kiosk panels. n One carpet ad. n One ½-page ad in the October issue of SEMA News—SEMA Pre-Show issue. n One ½-page ad in the official SEMA Show Directory. n One ½-page (horizontal only) ad in the official SEMA Show Pocket Guide.
AISLE SIGN 5'x2' Hanging Double-Sided Sign BILLBOARD KIOSK 38"x88" Free-Standing Sign CARPET AD 4'x4' Floor Sticker AISLE SIGN LOGO $950 Includes: n Placement of your company logo on both sides of the selected aisle sign(s). n Specific aisles may be requested. BILLBOARD KIOSK-PANEL $1,500 Includes: n Placement of one billboard (single-sided) panel within the SEMA Show exhibit halls, lobbies or main areas. Specific locations may be requested. CARPET AD $1,500 Includes: n Placement of your company’s logo, message and booth number on a floor ad. n Specific locations may be requested. SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
TUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020 HANGING BANNERS Exclusive Locations Inside or Outside Exhibit Halls DIGITAL SIGNAGE Limited Screen Locations BACK-LIT ROTATING KIOSK Highly visible, four-sided HANGING BANNERS INQUIRE Includes: n Banner production, installation and removal. n Exclusive location for your company banner inside or outside of the exhibit halls. DIGITAL SIGNAGE $10,000 Includes: n Ad placement: One 8-second video or static ad continuously looping during SEMA Show hours. n Screen locations throughout the Las Vegas Convention Center. BACK-LIT ROTATING KIOSK $1,850 Includes: n Placement of one back-lit panel in a rotating unit located in a high-profile location within the Las Vegas Convention Center. Specific locations may be requested.
METER BOARD PANEL—DOUBLE-SIDED $2,000 Includes: n Placement of one meter board panel within SEMA Show exhibit halls, lobbies or main areas. Specific locations may be requested. COLUMN SIGNAGE INQUIRE Includes: n Your ad can be applied to building columns throughout the Las Vegas Convention Center exterior. n Specific columns may be requested. SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
TUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020 ATTENDEE BAGS EXCLUSIVE SPONSORSHIP $15,000 Includes: n Custom-branded bag at the registration and badge holder pick-up locations. n One full-page ad in the November issue of SEMA News. n One full-page ad in the official SEMA Show Pocket Guide. n 60-day online SEMA eNews ad package. BADGE LANYARDS 4 SPONSORSHIPS AVAILABLE $12,500 Includes: n Custom-branded badge lanyard at the registration and badge holder pick-up locations. n One full-page ad in the November issue of SEMA News. n One full-page ad in the official SEMA Show Pocket Guide. n 60-day online SEMA eNews ad package.
ATTENDEE BAGS Mobile Brand Awareness BADGE LANYARDS Mobile Brand Visibilty "You Are Here" FLOORPLANS 2’x3’ Ad Space REGISTRATION PENS EXCLUSIVE SPONSORSHIP $7,500 Includes: n Your company’s information on custom pens available at registration and information booths. n One full-page ad in the November issue of SEMA News. n 60-day online SEMA eNews ad package. “YOU ARE HERE” FLOORPLANS EXCLUSIVE SPONSORSHIP $17,500 Includes: n Placement of your company’s ad on all of the "You Are Here" floorplans at the SEMA Show. n One full-page ad in the November issue of SEMA News—the official SEMA Show Directory. n 60-day online SEMA eNews ad package. SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
TUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020 PRESS FROM AROUND THE WORLD representing magazines, newspapers, blogs and television shows at the Show GET THE WORD OUT More than 3,000-plus members of the press MOBILE APP Your business info. is just a few clicks away. MEDIA CENTER EXCLUSIVE SPONSOR INQUIRE D Includes: L n Title sponsorship of the SEMA Media Center. n Two billboard kiosk panels inside the Media Center (production included in the fee). O n One banner position up to 10'x30' in size, choice of available positions. n Placement of sponsor’s literature in the Media Center. S n Recognition of sponsor on signage outside the Media Center and on directional signs. n Recognition in attendee marketing materials mailed prior to the Show. n 2-page spread ad in the November issue of SEMA News—the official SEMA Show Directory. n 2-page spread ad in the official SEMA Show Pocket Guide. n Media Center staff to wear sponsor-supplied shirts. (SEMA must approve in advance.) n Opportunity to provide premium gift to all registered media. (Sponsor to supply and SEMA must approve in advance.) n 60-day online SEMA eNews ad package. n Placement of your company logo on both sides of the selected aisle sign(s). n Specific aisles may be requested.
ONLINE PROMOTIONAL TOOL $495 Includes: n Access to leads generated through the online floorplan. n Display of company logo, press releases and social-media links. n (4) customizable product display panels for image and/or text. n (4) videos or additional product images. n A corner peel graphic on the online floorplan. n Priority placement in online directory search. n ‘Spotlight’ status in the online exhibitor listing, print promotions, Show Directory, Show Pocket Guide and on-site signage. SEMA SHOW MOBILE APP $5,000 Includes: n Includes rotating banner ad on the App Dashboard. n Includes landing page with a separate link to direct users to a video, email, website or in-app listing. SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
TUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020 RIG SPACE $20,000 Includes: n Four 3'x5' banners (sponsor to supply). n 30'x80' rig space—tractor/trailer only. n One full-page ad to appear in the October SEMA News and one full-page ad November issue of SEMA News—the official SEMA Show Directory. n One ½-page ad (horizontal only) to appear in the official SEMA Show Pocket Guide. n 60-day online SEMA eNews ad package.
30'x80' RIG SPACE Mobile Brand Awareness SPONSORED VEHICLE SPACE Visibility to More Than 160,000 Attendees SHUTTLE BUS KIOSK Attract Buyers While They Wait for a Bus Ride SPONSORED VEHICLE SPACE $2,000 Includes: n Sponsored vehicle space is limited and must be purchased in advance. SHUTTLE BUS KIOSK EXCLUSIVE SPONSORSHIP $20,000 Includes: n Placement of company ad on four base panels of all shuttle bus route kiosks. n One full-page ad in the November issue of SEMA News—the official SEMA Show Directory. n One full-page ad in the official SEMA Show Pocket Guide. n 60-day online SEMA eNews ad package. SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
TUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020 EXTENSIVE EXPOSURE Spectators gather and witness the excitement PROMOTE YOUR BRAND AND PRODUCTS SEMA CRUISE PRESENTING SPONSORSHIP $25,000 Includes: n Sponsor logo to appear on all pre-, on-site and post-promotional SEMA Cruise signage at 100%. n 2-page spread ad to appear in the November issue of SEMA News (the official SEMA Show Directory) and the SEMA Show Pocket Guide. REGISTER NOW—WWW.SEMASHOW.COM GET THE NEW APP n 2-page spread ad to appear in the SEMA Show Preview. SHOW PREVIEW PLANNING GUIDE FOR THE SEMA SHOW n Sponsor web address to be featured in SEMA eNews. October 1, 2020 DON’T MISS www.SEMAShow.com Volume 18, Issue 1 Here’s Your Ultimate Planning Guide THESE EVENTS n Sponsor banner ad and hyperlink to be featured on SEMAshow.com for 90 days. MONDAY, NOVEMBER 2 8:30 a.m.–9:45 a.m., LVCC N258 From the Streets to Celebrity Chef: Street Smarts for Business 11:00 a.m.–1:00 p.m., Westgate Theater 2019 SEMA SHOW DIRECTORY SEMA Launch Pad—Presented by YEN n Minimum of 12 PA announcements during the SEMA Cruise. TUESDAY, NOVEMBER 3 7:30 a.m.–9:00 a.m., Westgate Paradise Event Center New Products Breakfast 12:00 p.m.–12:20 p.m., Blue Lot Battle of the Builders Top 40 n Sponsor representative to be interviewed during the SEMA Cruise. Finalists Announcement WEDNESDAY, NOVEMBER 4 ! 7:30 a.m.-9:00 a.m., Smart Tips for THE APP Show Attendees GETSEMA Westgate Paradise Event Center NHRA Breakfast The SEMA Show, the premier automo- • Plan the Show before you go. Exhibi- tive trade show in the world, is set for tor listings are available online at www. 1:00 p.m.–1:20 p.m., Blue Lot Battle of the Builders Top 12 Tuesday-Friday, November 5-8. Experi- SEMAShow.com/floorplan and the mobile Finalists Announcement enced attendees know that covering the app. The Show floorplan lets attendees Show can be made much easier by under- search for specific exhibitors and build a 5:00 p.m.-6:30 p.m., LVCC N255 International Happy Hour standing how to manage time and take customized itinerary. advantage of organizational features. Here • Download the mobile App to get info THURSDAY, NOVEMBER 5 are some tips: Continued on page 3 2019 7:00 p.m.–11:00 p.m., Westgate Paradise Event Center SEMA Industry Awards Banquet Thumbnail Directory to FRIDAY, NOVEMBER 6 2020 SEMA Show SEMA 3:00 p.m.-10:00 p.m., LVCC, Platinum Lot SEMA Ignited Features and Events SHOW 4:00 p.m., LVCC Silver Drive/Red Road SEMA Cruise This year’s Show will offer a mix of 7:00 p.m., SEMA Ignited some favorite enthusiast events, builds and Battle of the Builders competitions, along with some brand-new Winner Announcement The New Products Showcase provides events. Showgoers an up-close opportunity to Continued on page 4 examine more than 3,000 new items. LOWER SOUTH HALL UPPER SOUTH HALL WESTGATE & NORTH HALL CENTRAL HALL Global Tire Expo, Powered by TIA 51 Powersports & Utility Vehicles 45 Mobile Electronics & Technology 13 Racing & Performance 5 Wheels & Accessories 59 Trucks, SUVs & Off-Road 69 Collision Repair & Refinish 29 Hot Rod Alley 19 Business Services 89 Restyling & Car Care Accessories 77 Restoration Marketplace 63 Tools & Equipment 81 PREVIEW: 80 COOL CARS YOU’LL SEE AT THE SHOW Plus: FOOD MAP INSIDE! APP! GET THE POCKET GUIDE
CRUISE SPONSORSHIP $10,000 Includes: n Sponsor logo to appear on all pre-, on-site and post-promotional signage. n Full-page ad to appear in the November issue of SEMA News and the SEMA Show Pocket Guide. n Full-page ad to appear in the SEMA Show Preview. n Sponsor web address to be featured in SEMA eNews. n Sponsor banner ad and hyperlink to be featured on SEMAshow.com for 60 days. n Minimum of four PA announcements and sponsor interview during the SEMA Cruise. SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
TUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020 OFFICIAL SEMA PUBLICATIONS 2019 SEMA SHOW DIRECTORY 2019 SEMA SHOW DIRECTORY P! GET THE AP APP! GET THE PREVIEW: 80 COOL CARS YOU’LL SEE AT THE SHOW Plus: FOOD MAP INSIDE! BU1YFR3 EE PREVIEW: 80 COOL CARS YOU’LL SEE AT THE SHOW Plus: FOOD MAP INSIDE! GET SEMA News Magazine SEMA Show Directory (November issue of SEMA News.) Boost Your Presence at the SEMA Show. Step Out From the Crowd. Now, when you purchase a series of three ads sized n The must-have, heavily distributed Show publication. 1/3-page or larger in SEMA News, you’ll have a powerful presence in the SEMA Show issues and will receive the n One-stop shop for SEMA Show fourth ad of the same size absolutely free. The free ad exhibitor information. will be printed provided the first three ads are paid in full. n Delivers repeated, high-value impressions all year. n Bonus circulation as the November issue of SEMA News. SEPTEMBER SEMA SHOW PREP ISSUE Reserve your ad placement by August 28, 2020. OCTOBER SEMA PRE-SHOW ISSUE (Ad materials due September 3, 2020.) NOVEMBER SEMA SHOW ISSUE • Bonus distribution at the SEMA Show • Includes 2020 official SEMA Show Directory DECEMBER SEMA POST-SHOW ISSUE SHOW DIRECTORY ADVERTISING RATES (November issue of SEMA News) • Business Technology • Trends for 2021 Bonus Distribution within the November issue of SEMA News. • Retailer Spotlight PRINTED DIRECTORY: Full-page spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9,500 Half-page spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,970 Full-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,500 Half-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,700 Logo next to listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $270 PRODUCTION SCHEDULE COVERS + SPECIALS: Issue Space Close Payment & Insertion Order Ad Material C2 inside front cover 1-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25,500 September Friday, June 19 Friday, July 2 C4 back cover 1-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $12,000 October Thursday, July 23 Tuesday, August 4 C3 inside back cover 1-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9,000 November Tuesday, August 18 Thursday, September 3 Belly band . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $20,000 Tab dividers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,100 December Tuesday, September 22 Friday, October 2
REGISTER NOW—WWW.SEMASHOW.COM GET THE NEW APP SHOW PREVIEW PLANNING GUIDE FOR THE SEMA SHOW October 1, 2020 www.SEMAShow.com Volume 18, Issue 1 DON’T MISS Here’s Your Ultimate Planning Guide THESE EVENTS MONDAY, NOVEMBER 2 8:30 a.m.–9:45 a.m., LVCC N258 From the Streets to Celebrity Chef: Street Smarts for Business 11:00 a.m.–1:00 p.m., Westgate Theater 2019 SEMA Launch Pad—Presented by YEN TUESDAY, NOVEMBER 3 7:30 a.m.–9:00 a.m., Westgate Paradise Event Center New Products Breakfast SEMA 12:00 p.m.–12:20 p.m., Blue Lot Battle of the Builders Top 40 Finalists Announcement SHOW WEDNESDAY, NOVEMBER 4 7:30 a.m.-9:00 a.m., Westgate Paradise Event Center Smart Tips for SEMA Show Attendees NHRA Breakfast The SEMA Show, the premier automo- • Plan the Show before you go. Exhibi- tive trade show in the world, is set for tor listings are available online at www. 1:00 p.m.–1:20 p.m., Blue Lot Battle of the Builders Top 12 Tuesday-Friday, November 5-8. Experi- SEMAShow.com/floorplan and the mobile Finalists Announcement enced attendees know that covering the app. The Show floorplan lets attendees Show can be made much easier by under- search for specific exhibitors and build a 5:00 p.m.-6:30 p.m., LVCC N255 International Happy Hour standing how to manage time and take customized itinerary. advantage of organizational features. Here • Download the mobile App to get info THURSDAY, NOVEMBER 5 are some tips: Continued on page 3 7:00 p.m.–11:00 p.m., Westgate Paradise Event Center SEMA Industry Awards Banquet Thumbnail Directory to FRIDAY, NOVEMBER 6 3:00 p.m.-10:00 p.m., LVCC, Platinum Lot 2020 SEMA Show SEMA Ignited Features and Events 4:00 p.m., LVCC Silver Drive/Red Road SEMA Cruise This year’s Show will offer a mix of 7:00 p.m., SEMA Ignited some favorite enthusiast events, builds and Battle of the Builders competitions, along with some brand-new Winner Announcement The New Products Showcase provides events. Showgoers an up-close opportunity to Continued on page 4 examine more than 3,000 new items. LOWER SOUTH HALL UPPER SOUTH HALL WESTGATE & NORTH HALL CENTRAL HALL APP! Global Tire Expo, Powered by TIA 51 Powersports & Utility Vehicles 45 Mobile Electronics & Technology 13 Racing & Performance 5 GET THE Wheels & Accessories 59 Trucks, SUVs & Off-Road 69 Collision Repair & Refinish 29 Hot Rod Alley 19 POCKET Business Services 89 Restyling & Car Care Accessories Tools & Equipment 77 81 Restoration Marketplace 63 GUIDE SHOW PREVIEW S P E C I A L P R E - S H O W P U B L I C AT I O N SEMA Show Preview is a newspaper that will include SEMA Show Pocket Guide advertising and Show-related editorial content. This n Attendee’s printed on-site navigation tool. pre-Show publication will be distributed to more than 40,000 pre-registered attendees 30 days prior to the Reserve your ad placement by August 21, 2020. SEMA Show. (Ad materials due August 28, 2020.) EDITORIAL FEATURES POCKET GUIDE ADVERTISING RATES (Consideration Deadline is July 31, 2020.) SEMA Show Preview advertisers have the opportunity to PRINTED DIRECTORY: submit company/product news features that are related to the C2 inside front cover 1-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,500 SEMA Show. These value-added items are a great way to broad- C3 inside back cover 1-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,200 cast your messages to the Show attendees through an C4 back cover 1-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,000 independent third-party voice. If selected, news articles will Full-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,500 appear only once, and the SEMA Show Preview editors reserve the right to edit for style, clarity and space. SEMA Show Preview Half-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $795 will make every effort to accommodate advertiser’s requests. SEMA SHOW PREVIEW 2020 AD MATERIALS DUE DATE Issue Ad Materials Due Date Issue Date SEMA Show Preview 7/31/2020 10/1/2020 DISTRIBUTION SCHEDULE Issue Dates Quantity SEMA Show Preview Mailed 30 days prior to SEMA Show 40,000 SEMA SHOW PREVIEW ADVERTISING RATES Cover 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,700 To upload ad materials, log on to Back Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,000 www.SEMA.org/ftp Full-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,500 Half-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,525 Third-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,220 SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
TUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020 SALES & CONTACT INFORMATION VICE PRESIDENT, SALES HOT ROD ALLEY BUSINESS SERVICES Warren Kosikov MOBILE ELECTRONICS & TECHNOLOGY GLOBAL TIRE EXPO 909-978-6665 POWERSPORTS & UTILITY VEHICLES WHEELS & ACCESSORIES warrenk@sema.org RESTORATION MARKETPLACE Brian Paik TOOLS & EQUIPMENT 909-978-6677 Scott Hartwick brianp@sema.org TRUCKS, SUVS & OFF-ROAD 909-378-4857 Alan Josse scotth@sema.org 909-978-6666 COLLISION REPAIR & REFINISH alanj@sema.org RESTYLING & CAR CARE ACCESSORIES Monica Terlouw 909-978-6695 monicat@sema.org GENERAL ADVERTISING POLICIES Publisher’s Protective Clause: By the issuance of this rate card, publisher offers, subject to the terms and conditions herein, to accept insertion orders for the advertising to be published in SEMA News. By their tendering such insertion order, the advertiser or agency shall indemnify and hold publisher, its employees, agency and subcontractors free and harmless from any expenses, damages and costs (including reasonable attorney fees) resulting in any way from publisher’s compliance with such insertion order (including, but not by way of limitation, from claims of libel, violation of privacy, copyright infringement or otherwise). Publisher shall have full right to settle any such claim and to control any litigation or arbitration in which it may be a party—all at the cost of the agency and the advertiser who shall be deemed joint and several indemnitors. Agency warrants that it is authorized to bind, and does bind, advertiser to such indemnity jointly and severally with agency. Publisher reserves the right to discontinue publication at any time with or without notice, or to defer or cancel the printing, publication or circulation of any issue or of the tendered advertising, and shall not be liable for any failure to print, publish or circulate all or any portion of an issue or the tendered advertising because of labor disputes involving the publisher, printer or others, transportation delays or embargoes, errors or omissions of employees or subcontractors or circumstances beyond its control. Publisher’s sole obligation as to any failure or default on its part shall be limited to a refund of its charges which may have been paid to, or, at its option, to publish the tendered advertising in its next available issue. The publisher reserves the right to reject or omit any advertising for any reason. No advertising will be accepted that simulates SEMA News editorial material.
RACING & PERFORMANCE Andrea Brake Brendan Gillespie Jeff Dahlin 949-373-9222 909-978-6661 949-373-9220 andreab@performanceracing.com brendang@sema.org jeffd@performanceracing.com Becca Butler Celina Ingargiola 909-378-4864 949-373-9214 beccab@sema.org celinai@performanceracing.com SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
FOR ADDITIONAL INFORMATION, CONTACT: SEMA Sales • 909-396-0289 • Sales@SEMA.org
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