SKYNEWS MEDIA KIT 2019 - MAGAZINE OF ASTRONOMY & STARGAZING - SKYNEWS MAGAZINE
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BUNDLE UP
AND SAVE!
SEE PAGE 6
SkyNews
FOR DETAILS!
The Canadian Magazine of Astronomy & Stargazing
MEDIA KIT 2019
IT’S ALL ABOUT STARGAZING
SkyNews is Canada’s magazine of astronomy
and stargazing—and amazing astrophotography!
Our annual Photo of the Week contest always produces a bountiful harvest of impressive images,
including this beautiful portrait of the Elephant’s Trunk Nebula (IC1396A), in Cepheus, by John Erik Minerva.
Reach Almost
50,000 Amateur
Astronomers,
including all of the members of
The Royal Astronomical Society
of Canada! (2.2 readers per copy ) †
SkyNews is the ONLY way to reach the entire amateur-astronomy
and astrophotography community in Canada, plus many active
stargazers in the United States via:
SkyNews magazine • SkyNews tablet and mobile editions
skynews.ca • biweekly SkyNews E-News
SkyNews PRINT AND DIGITAL
Average pAid circulation per issue: 22,362*
Average paid subscriptions per issue: 12,857
Includes close to 9,000 individual subscribers, plus all members
of e Royal Astronomical Society of Canada.
79.4%
Average newsstand and single-copy sales of readerS agree:
per issue: 4,888 “SkyNews is my
Sold via Canadian and U.S. newsstands and digital-edition
first choice for
newsstands, including the Apple Store, Zinio and Magamall.
information about
Qualified paid distribution per issue: 4,617 astronomy.Ӡ
Each issue includes some qualified distribution at astronomy-
related events in Canada and copies requested by organizations
(e.g., star parties, science centres, astronomy clubs and our editors’
public appearances).
SkyNews ON-LINE
Average visits per month: 40,000
Every month on skynews.ca, we entertain and inform over
40,000 visitors on average, who view more than 55,000 pages! is is
a largely different audience from the readers of SkyNews magazine.
Over 65% of visitors to skynews.ca are new users and originate from:
Canada 55%; U.S. 35%; U.K. 3%; and the balance elsewhere.
SkyNews E-News is delivered to more than
9,000 opt-in subscribers every second Wednesday.
*Canadian Media Circulation Audit, March 2018
†
Source: 2014 readers’ survey conducted by CM Group and tabulated by David Hamilton
With just
Place Your Ad 6 issues a year,
you can’t afford
to miss an issue . . .
Among the Stars but you can afford to
have your message
in every one.
THE SKYNEWS EDITORIAL ALL-STARS
Our team is anchored by editor Gary Seronik—a well-known
Canadian astronomy author, equipment expert and observer with
gary Seronik decades of experience helping readers reach for the stars. Along with
Gary, associate editor and stargazing expert Ken Hewitt-White and
famed astrophotographer and author Alan dyer ensure that every
issue is packed with accurate, engaging and informative content.
Our stellar contributors include former SkyNews editor and
Ken Hewitt-White renowned Canadian astronomy writer Terence dickinson, 2016
Fleming Medal recipient science writer ivan Semeniuk, astropho-
tography columnist Tony puerzer, space-news reporter paul deans
alan dyer
and deep-sky chart mapper Glenn Ledrew. Award-winning art
director Janice McLean, production manager Susan dickinson and
web designer Ellen Rooney round out our talented editorial team.
DEEPLY ENGAGED READERS
When asked how they found the level of presentation in SkyNews,
Terence dickinson
90.6% of respondents checked “Just about right.”
93.4% agree that “SkyNews keeps me informed about astronomy.”
99.3% read most or all of every issue of SkyNews.
Ivan Semeniuk
76% refer to each issue three or more times.
56.5% spend an hour or more with each issue.
Subscription renewal rates are well above the industry average,
and the majority of SkyNews revenue comes from readers.
Tony Puerzer READER PROFILE
80% are male; 20% are female.
82% attended college or university.
Janice McLean 49% have an annual household income of $75,000 or more.
72% have an annual household income of $50,000 or more.
Everyone who responded plans to make an astronomy-
related purchase in the next 12 months involving a telescope,
Susan dickinson a camera, binoculars, software, travel or other.
SkyNews is the ONLY way to reach the entire amateur-
astronomy and astrophotography community in Canada,
ellen rooney plus many active stargazers in the United States!
Source: 2014 readers’ survey conducted by CM Group and tabulated by David Hamilton
JANUARY/FEBRUARY – WINTER
Editorial & Production Last-minute gift ideas for the holiday season plus the
Top 10 Sky Sights for the coming year make this very
Schedule 2019 popular issue our best newsstand seller. It also serves as
a reference for many readers throughout the year.
Space reserved OCTOBER 23
Ad material due OCTOBER 31
Home delivery begins November 20
SkyNews provides timely articles on astronomy and Newsstand on-sale December 3
stargazing, helpful how-tos, plus many exceptional regular
features in every issue. MARCH/APRIL – EARLY SPRING
Our early-spring issue whets readers’ observing appetites
with enticing articles tailored to the season’s night sky.
➤ Alan Dyer takes the mystery and guesswork out of
Space reserved JANUARY 2
stargazing in his column Exploring the Night Sky. Alan Ad material due JANUARY 9
highlights the current night sky and describes what to look Home delivery begins January 29
for and when to look. Newsstand on-sale February 11
➤ The centre spread in SkyNews features our beautiful, MAY/JUNE – LATE SPRING
This issue features our popular annual Star Party listing,
newly redesigned Star Charts, which provide an easy-to- used by readers to plan their observing vacations for
understand guide to the constellations and planets, helping spring, summer and fall.
readers get the most out of their stargazing experience. Space reserved FEBRUARY 25
Ad material due MARCH 4
➤ In Capturing the Universe, Tony Puerzer offers astro- Home delivery begins March 26
Newsstand on-sale April 8
photographers tips and tricks to take their imaging to the
next level. JULY/AUGUST – SUMMER
Summer is stargazing season, and we pack this issue with
➤ Whether you enjoy observing with binoculars, a tele- stargazing information to help readers make the most of
clear skies. This issue has extra distribution at newsstands
scope or your eyes alone, SkyNews has you covered, with in cottage country, campgrounds and star parties.
Scoping the Sky, Constellation Corner and our newest Space reserved APRIL 26
regular column, the Binocular Sky. Ad material due MAY 3
Home delivery begins May 28
➤ Gary Seronik’s column On the Moon takes readers on Newsstand on-sale June 10
a guided tour of the lunar surface.
SEPTEMBER/OCTOBER – EARLY AUTUMN
Our astrophotography issue. We announce the winners
➤ For readers seeking new gear, SkyNews features expert of our yearlong Photo of the Week contest and launch the
equipment reviews in every issue. From binoculars, tele- new contest for the upcoming year.
scopes and cameras to observing accessories and books, Space reserved JUNE 14
SkyNews keeps up to date on the latest astronomy products. Ad material due JUNE 21
Home delivery begins July 30
Newsstand on-sale August 12
➤ Stay current with the latest developments in astronom-
ical research and space exploration with Sky News Briefs, NOVEMBER/DECEMBER – LATE AUTUMN
authored by Paul Deans. Get ready for the pre-Christmas shopping issue featuring
gift ideas for the Holiday Season.
➤ And that’s not all. Each issue of SkyNews includes Gary Space reserved AUGUST 23
Seronik’s Editor’s Report, a parting Shot image and a care- Ad material due AUGUST 30
Home delivery begins September 24
fully curated selection of superb readers’ photos! Newsstand on-sale October 7
YOUR ADvERTISING CONTACT IS: David Webster, Advertising Manager, SkyNews, 203-4920 Dundas Street West, Etobicoke, ON M9A 1B7
Tel: 416-832-9732 E-mail: advertise@skynews.ca Web: skynews.ca
BUNDLE UP
AND SAVE!
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SEE PAGE 6
FOR DETAILS!
Two great ways to reach the entire amateur-astronomy
and astrophotography community in Canada!
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gUaraNTeed PLaCeMeNT 1X 3X 6X view over 55,000 pages. Over 65% of
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Inside front cover $2,592 $2,463 $2,333
orIgINS of WebSITe vISITorS:
facing inside front cover $2,484 $2,360 $2,236 Canada 55%; U.S. 35%; U.K. 3%; and the balance elsewhere
Inside back cover $2,484 $2,360 $2,236
SKYNEWS E-NEWS:
outside back cover $2,808 $2,668 $2,528 Monthly observing highlights
delivered to more than 9,000 opt-in subscribers
every second Wednesday.
aSTroMarT raTeS: $95 per issue
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Send only CoMPLeTed files saved in TIff, PICT or JPeg to:
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Your ad in the print version of
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1/3 page $778 $739 $700 version of the magazine and is linked
to your company’s home page!
All prices are valid in Canadian or U.S. dollars until further notice. Updated April 2, 2018.
YOUR ADvERTISING CONTACT IS: David Webster, Advertising Manager, SkyNews, 203-4920 Dundas Street West, Etobicoke, ON M9A 1B7
Tel: 416-832-9732 E-mail: advertise@skynews.ca Web: skynews.ca
Bundle Up
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and SAVE!
6 issues a year,
you can’t afford
Combine Print and Digital
to miss an issue . . .
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have your message
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OUR ALREADY LOW RATES!
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SkyNews is the ONLY way to reach the entire
amateur-astronomy and astrophotography community in Canada,
plus many active stargazers in the United States!
YOUR ADvERTISING CONTACT IS: David Webster, Advertising Manager, SkyNews, 203-4920 Dundas Street West, Etobicoke, ON M9A 1B7
Tel: 416-832-9732 E-mail: advertise@skynews.ca Web: skynews.ca
Sizes & Specifications
for Print Advertisements
EDITORIAL AD SPECIFICATIONS AD MATERIAL
REQUIREMENTS
AD SIZES Live Area Trim Size Notes
Double-page spread 15.25" x 9.875" 16.25" x 10.875"* Allow 0.25" gutter clearance in centre Printing method: web press
Full page 7.125" x 9.875" 8.125" x 10.875"* Paper stock: 70 lb Supreme Gloss
2/3 page 4.685" x 9.875" 5.185" x 10.875"* Binding: saddle-stitched
1/2 page horizontal 7.125" x 4.875" 8.125" x 5.375"* Screen: staccato imaging
1/2 page island 4.685" x 7.375" 5.185" x 7.875"* SkyNews magazine is FSC-certified, designated as
1/3 page vertical 2.25" x 9.875" 2.75" x 10.875"* Mixed Sources: Product group from well-managed
1/3 page horizontal 7.125" x 3.25" 8.125" x 3.75"* forests, controlled sources and recycled wood or fibre.
1/3 page “square” 4.685" x 4.875" Bleed not available Cert. no. SW-COC-001506.
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*On all bleed ads, please add 0.25" beyond ad size given and include crop marks to show ad dimensions. PDFx-1a (Press Optimized): 300 dpi,
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v. square v. 1/2 • InDesign, QuarkXPress or Illustrator (AI) files
island are acceptable but must include all support
1/2 elements, including images, logos, fonts,
horizontal 1/3 horizontal etc. A PDF proof must be supplied for
reference with these formats. SkyNews
cannot assume responsibility for printing
results if ad proof is not provided.
ASTROMART (CLASSIFIED AD) SPECIFICATIONS • Other acceptable formats include high-res
Photoshop EPS, JPEG, TIFF, Illustrator EPS.
1/3 page vertical 13.5 picas horizontal x 52.25 picas vertical 2.25" x 8.75"
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1/4 page vertical 21 picas horizontal x 29 picas vertical 3.5" x 4.875"
1/6 page vertical 13.5 picas horizontal x 29 picas vertical 2.25" x 4.875" Files under 10MB can be e-mailed to
1/6 page horizontal 28 picas horizontal x 14 picas vertical 4.685" x 2.333" jmclean14@cogeco.ca.
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1/12 page “square” 13.5 picas horizontal x 14 picas vertical 2.25" x 2.333" ftp or dropbox instructions.
NO ARTWORK? NO PROBLEM!
If you do not have an ad to run in SkyNews, we will gladly work with you to design
and produce your advertisement. There is only a one-time nominal charge.
SkyNews is the ONLY way to reach the entire
amateur-astronomy and astrophotography community in Canada,
plus many active stargazers in the United States!
YOUR ADvERTISING CONTACT IS: David Webster, Advertising Manager, SkyNews, 203-4920 Dundas Street West, Etobicoke, ON M9A 1B7
Tel: 416-832-9732 E-mail: advertise@skynews.ca Web: skynews.ca
In the Words of Our Advertisers
“The response to our ad has been both excellent and immediate.
It seems as if every day someone says, ‘I saw your ad in SkyNews.’”
—Gary Wilkins, Durham Skies Astronomy and Birding
___________________________
“Thank you again for your wonderful SkyNews magazine. It does a superb job of addressing
the mainstream observers in Canada. . . . Our ad in SkyNews was a significant step in getting established
in business. We learned very quickly that focused advertising is the best way to spend our advertising dollars.
We tried putting ads in local newspapers—and even radio—and a listing with businesses in central Alberta.
For all that cost and effort, we can’t point to one positive response. But getting into SkyNews . . . now that makes a big difference.”
—Ken Fromm, All-Star Telescope
___________________________
“I have been in business for 17 years. When I decided to advertise in your magazine, the results
were more than I expected. The first few months were average for the response generated from our ad in SkyNews.
But lately, it has surpassed my expectations. I have people coming in to our small shop inquiring about
our custom-made video CCD cameras and our line of domes and asking whether we carry telescopes.
Thank you and your whole team for producing such a magazine.”
—Rock Mallin, Pro-Com Electronics & Telescope Repairs, Ottawa
___________________________
Kent Goranson is the general manager of Focus Scientific, a retail advertiser located in Ottawa.
When asked whether SkyNews worked for him, he laughed and, referring to an earlier review, replied:
“We sold a truckload of telescopes when you ran that article.”
When asked whether he actually meant “a truckload,” he said, “I sold a whole truckload.”
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