Mediakit 2021 - W&A WASSER & ABWASSER TECHNIK
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Mediakit 2021
2
For experts and professionals Topics
W&A WASSER & ABWASSER TECHNIK provides com
pact information for key business levels. The jour
nal provides important information on current
topics for the investment decision makers of the municipali
ties. The contents enjoy the highest attention of your target
group. Your brands and products can thus successfully posi
tion themselves in an ideal environment. This gives professio
nals and experts a decisive insight into the developments.
Distribution
Preparation & treatment
Contents Measurement - control - analysis
Themenfelder 2
The perfect media offer 3 Canalisation
The magazine 5
Print issues for 2021 11 Protection systems
The online portal 13
The international portal
Social media
17
19
Extraction & use
The newsletter 21
Social media 23
Price packages 25
NEU! Webinars 27
NEU! Product highlight 29
Lead generation 31
The publishing portfolio 33
NEU! IB Expo 35
Contact 37
2
The perfect media offer
The print magazine The newsletter
In WASSER & ABWASSER TECHNIK we sum The WASSER & ABWASSER NEWS start in
marize the newest information, reports and 2021 with a regular release schedule. 11.000
product innovation for the water- and waste recepients will be supplied with important
water industry. Investment decision makers news for the water- and wastewater industry.
in communes and industry are the target Trade show- and focus newsletter comple
group. ment the offer effectively..
The online portal Social media
Latest news, product reports and innovations as IndustrieWelt on the social media channels pre
well as topic- and trade show previews are pub sents the top topics of the industries – and addresses
lished on www.PHARMATECHNIK-ONLINE.com. The exactly your target groups. This maximizes the reach of
responsive design enables users to acces the content on the advertising message.
their mobile at all times.
3 4
The magazine
WASSER & ABWASSER TECHNIK
The magazine for the water- and waste Release
water industry 4x 2021 (4th year)
Edition (IVW Q2 2020) Format
Print run: 10.200 210 x 297 mm (DIN A4)
Target group Type area
Investion decision makers 184 x 270 mm
in communes and industry
Branches
45% 26% 16% 13%
Sewage/waste disposal, Chemical Machine
Authorities, engineering offices, consulting recycling industry construction
Tätigkeitsbereich
46% 37% 10%
Planning, construction, research Technical management Production
Management 7%
5 6
Ad formats Special placements Ad information
Format information / Data delivery
1/1 page Juniorpage 1/2 Seite vertical Cover
Type area: 184 x 270 Type area: 140 x 190 Type area: 92 x 270 1/1 page as Cover Back or Inside
Bleed: 210 x 297 Bleed: 151 x 201 Bleed: 103 x 297 U2/U3/U4 | Bleed: 210 x 297
Weight x Height in mm
4.490,- 3.290,- 2.990,- 6.490,- Bleed around 3 mm
PDF (X-3)
min. 300 dpi
Color profile PSO coated v3
1/2 page horizontal 1/3 page vertical 1/3 page horizontal Page 3 Color CMYK
Type area: 184 x 135 Type area: 60 x 270 Type area: 184 x 90 1/3 page next to editorial
Bleed: 210 x 146 Bleed: 71 x 297 Bleed: 210 x 101 Type area: 60 x 270 | Bleed: 71 x 297
2.990,- 2.390,- 2.390,- 3.490,-
Surcharge Price
1/4 page vertical 1/4 page horizontal 1/4 page 2-column Page 5 Bleed 490,-
Type area: 46 x 270 Type area: 184 x 68 Type area: 92 x 135 1/2 page next to Contents
Bleed: 57 x 297 Bleed: 210 x 79 Bleed: 103 x 146 Type area: 92 x 270 | Bleed: 103 x 297
Special color 690,-
1.890,- 1.890,- 1.890,- 3.950,- Required position 10 %
1/8 page vertical 1/8 page horizontal 1/8 page 2-column Discount
Type area: 46 x 135 Type area: 184 x 34 Type area: 184 x 270
Bleed: 57 x 146 Bleed: 210 x 45 Bleed: 210 x 297
from 2 Ads from 4 Ads from 6 Ads
5 % discount 10 % discount 15 % discount
1.190,- 1.190,- 1.190,-
7 8
Company register Special advertising
The company register in the print magazine offers you the Bound inserts
opportunity to optimally market your products and ser
Pages Price
vices. Target potential customers and use the advertising Weight up to 135 g/m
effect for a small price.
2-page 5.690,-
The minimum term is one year from the ad booking (six
issues x 199.-). If no revocation takes place before the end
of the term, the order is automatically renewed for another
4-page 8.750,-
11.380,-
year.
6-page
Print ad dimensions (W x H): 43 x 100 mm, Heading freely
selectable with max. 20 letters. 8-page 14.690,-
wasser-abwasser-technik.com/branchenspiegel
Supplement
Free to print ad
Weight Price
Online entry
max. Format
200 x 290 up to 25g 275,-
Views/Month up to 35g 315,-
Ø 1.276
min. Format
335,-
105 x 148
up to 45g
Print entry / Issue
Part supplements, for example
199,-
for a particular postcode area,
incl. one year online entry are possible after arrangement.
Online entry 99,-
Period: 12 Months Additional forms of advertising
e. g. Tunnel, panorama or island ad on request.
9 10
Print issues for 2021
Issue 1 Issue 3
Focus special
DIGITAL Copy deadline
31 August
Trade show dates Ad deadline
Hannover Messe 05.10. – 07.10. parts2clean
07 September
Preparation & treatment
Release
21 September
Copy deadline Ad deadline Release
18 February 25 February 11 March
Issue 2 Issue 4
Focus special
DIGITAL Copy deadline
28 September
Trade show dates Ad deadline
05 October
02.11. – 05.11. Aquatech Amsterdam
Measurement - control - analysis
Release
19 October
Copy deadline Ad deadline Release
13 May 20 May 03 June
11 12
The online portal
WASSER & ABWASSER TECHNIK Ad formats
The portal for the water- and wastewater industry
www.wasser-abwasser-technik.com
Fullwidth Skyscraper
Size (W x H): 1140 x 400 px Size (W x H): 120 x 600 px
Period: 1 Month Period: 1 Month
Users/Month
Ø 11.255
2.290,- 1.990,-
Page Impressions/Month
Ø 33.018 Leaderboard Supersize
Size (W x H): 728 x 90 px Size (W x H): 728 x 90 px
Length of stay Period: 1 Month Period: 1 Month
Ø 5:22 Min
Topics 1.890,- 1.390,-
Distribution, Preparation & treatment,
Measurement - control - analysis, Canalisation,
Protection systems, Extraction & use Medium Rectangle Advertorial
Size (W x H): 300 x 250 px Text/image combination
Target group Period: 1 Month Period: 1 Month
Experts, professionals and decision makers
Profile
News, articles, interviews, tradeshow reports,
1.390,- 7.990,-
product information, videos
Key-Facts
Use our reach – with a calendar entry maximize awareness Price scale* Price
Daily updated News of your event.
1 Entry 66,-
Cross-industry reporting
Users/Month *More than 9 entries on request
3 Entries 99,-
Ø 1.989
Current information on important trade shows
Media library with company and product videos 6 Entries 149,-
Company portraits and adresses wasser-abwasser-technik.com/veranstaltungen 9 Entries 199,-
13 14
Native Adrvertising Company portrait
In look and feel of the online portal In addition to depicting company development, the com
pany portrait also serves as a source of information for
• Company presentation on an extra page your products and services.
• Integration of videos and picture galleries
When booking the portrait, you will receive the entry in
• Download PDF files
the online company register for free.
• Links to social media platforms
• Integration of a contact form on request
• Add up to six contacts
Views/Month Views/Month
Ø 2.988 Ø 1.288
Your advantages Your advantages
Own company section including sidebar Integration of videos and picture galleries
Full attention for your products Download PDF files
Prominent placement on the website Links to social media platforms
Continuous publication of current press news Integration of a contact form on request
Can not be hidden by Adblocker Add up to six contacts
Responsive design – for all devices Responsive design – for all devices
Reporting included Reporting included
Period Price wasser-abwasser-technik.com/firmen
3 Months 5.490,- Period
12 Months
6 Months 6.990,-
8.990,-
990,-
9 Months Preis
12 Months 10.990,-
15 16
The international portal
INDUSTRY24h Banner formats
The international portal for the global processing industry
Header Leaderboard Skyscraper
www.industry24h.com Unique presence! Scrolls down
Size (W x H): 1600 x 400 px Size (W x H): 120 x 600 px
Users/Month Period: 1 Month Period: 1 Month
Ø 17.534 3.490,- 2.490,-
Page Impressions/Month
Ø 52.772 Header Leaderboard Fullwidth
+ Skyscraper Positioning on the start page
Length of stay Size (W x H): 960 x 280 px
Size (W x H): same
Period: 1 Month
Ø 5 m 21 s Period: 1 Month
Topcis
4.990,- 2.890,-
Chemicals, pharma, food & beverage, bulk material, research,
development, industry 4.0, water/waste water, serialization
Content Leaderboard Medium Rectangle
Target group In the editorial environment Positioning on the start page
Experts, professionals and decision makers Size (W x H): 728 x 90 px Size (W x H): 300 x 250 px
Period: 1 Month Period: 1 Month
2.890,- 1.990,-
Profile
News, articles, interviews, tradeshow reports,
product information, videos
Key-Facts
Advertorial Company portrait
T
äglich aktuelle Meldungen Text/image combination Area page with
B
ranchenübergreifende Berichterstattung with individual contents individual contents
Period: 1 Month Period: 12 Months
I nformationen zu wichtigen Branchen-Messen
Mediathek mit Unternehmens- und Produktvideos
Firmenportraits und Branchenspiegel
4.990,- 1.490,-
17 18The newsletter
WASSER & ABWASSER NEWS Releases
The newsletter starts in 2021 with a regular release sched Your advantages Nr. Versand Thema
ule. 11.000 recepients get the newest information, reports
and product innovations for the water- and wastewater Great coverage Targeted 1 24.02. IB Expo
industry. Trade show- and focus newsletter complement Qualified addresses Focused advertising
the offer effectively. Effective Economical 2 17.03. Water- & Wastewater news
wasser-abwasser-technik.com/news 3 28.04. IB Expo
Banner size
Opening rate Recepients 4 12.05. Water- & Wastewater news
Ø 15,3 % 11.000 5 02.06. IB Expo
6 14.07. Preparation & treatment
7 22.09. Water- & Wastewater news
728 x 90 px 8 13.10. Pumps / Distribution
9 27.10. Aquatech Amsterdam
TextAd
10 17.11. Water- & Wastewater news
190 x 140 px 250 Characters
Water & Wastewater Focus special Trade show special
890,- 1.090,- 1.290,-
19 20Standalone newsletter
Talk to your target group directly with a standalone news
letter – present your products in an eye-catching way! We
send your brand message in our name to an interested
professional audience. Only certified addresses are used in
the process industry.
Profit from the recommendation character of our sender
address and use the proximity to the market for your com
petitive advantage!
Your advantages
Great proximity to the market
Attention-grabbing advertising format
Positive link to the sender address
Effective audience coverage
Freely selectable content
Our services
Complete programming
Settlement and organization
Sending by the publisher
5.980,-
Price
21 22Social media
IndustrieWelt INDUSTRIE
WELT Campaign
IndustrieWelt publishes news on our social media chan Our social media experts take care of the successful cam
nels across all sectors of the processing industry, chemi paign for your products. Based on your requirements we
cals, pharmaceuticals, food, laboratories as well as water run a selection of your target groups. In the process you
and wastewater technology. Use our social media experts set the branches and fields of your potential customers.
to increase the effect of your campaigns!
Your advantages
High coverage Facebook subscribers
Great advertising effect at an attractive price As of september 2020
arget group-specific marketing: selection by
T 1.099
industry, education, region, interests, age, ...
Neutral recommendation character
Noticeable presentation Your advantages
Measurable success
Desired selection for branches and fields
Swift marketing of your products
www.FACEBOOK.de/industriewelt
Product recommendation by us as special medium
www.LINKEDIN.de/company/industriewelt
Link to your website or youtube channel
Detailed reporting
Social-Media-Post
at 890,- Packages Reached experts Price
17.908 864 1 up to 2.500 890,-
Reached users Interactions
INDUSTRIE 2 5.000 to 7.500 1.090,-
WELT 3 7.500 to 12.000 1.390,-
23 24Price packages
Our recommendation
Light Premium
dvertorial: 750 characters + image as product of the month 1.490,-
1xA Product launch 1 x Cover story online 1.990,- Product launch
1 x Social media post 890,- Fair booth promotion dvertorial: 750 characters + image as product of the month 2.980,-
2xA Product strengthening
1 x Banner/Text-Ad in focus-newsletter 1.090,- Social media reporting 4 x Social media posts 3.560,- Product establishment
1 x Entry in company register 990,- 3 x Banner/Text-Ad in focus-newsletter 3.270,- Fair booth promotion
1x Exclusive interview / covering online 1.490,- Social media reporting
1 x Ad in format 1/4 page, 4c * 1.890,-
3 weeks period 8 weeks period
List price 4.460,- List price 15.180,-
-15% 3.791,- -35%
9.867,-
Smart Maximum
1 x Cover story online 1.990,- Product launch 2 x Cover story online 3.980,- Product launch
dvertorial: 750 characters + image as product of the month 1.490,-
1xA Product strengthening dvertorial: 750 characters + image as product of the month 1.490,-
1xA Product strengthening
2 x Social media posts 890,- Fair booth promotion 8 x Social media posts 7.120,- Product establishment
1 x Banner/Text-Ad in focus-newsletter 1.090,- Medium term period 4 x Banner/Text-Ad in focus-newsletter 4.360,- Fair booth promotion
1 x Entry in company register 990,- Social media reporting 1x Exclusive interview / covering print + online 1.490,- Social media reporting
1 x Ad in format 1/4 page, 4c * 1.890,-
5 weeks period
4.837,-
List price 6.450,- List price 20.330,-
10 weeks period
-25% -40% 12.198,-
* Format extension can be arranged
25
25 26
261 2
Preparation & treatment Digitalization
February April
3 4
Webinars Measurement technology
May
Distribution
November
Procedure
Social media Online portal
Our editing staff conducts the moderation. You are the main guest and guide the users through the topic. You set the desired
target group and branch you want to reach. Based on that we determine the prospects that we can find on our platforms. 10.000+ Social media users Over 18.500 online users
Logo display as premium partner Display of your logo for 1 month
You will become a Webinar premium partner explain your
Users Guaranteed 30+
audience, what they should consider in an investion. Your
company logo will be prominently displayed media plat
Magazine Newsletter
forms. You are the expert of th subject. 28.000 Recepients
Duration
Maximum 60 Minutes – short and to 39.000 Recepients
the point is the essence. Product preview 1x Banner / TextAd
What are the long term effects of an inverstion?
What is the performance increase we can achieve? Contacts
Contact details of the users will be
made available GDPR compliant to
We guarantee
you
6.990,-
A smooth seminar – Afterwards you will get a detailed reporting with all view- and identification
Price numbers as well as all contact details of the participants.
27 281 2
Tausendwasser + Hannover Messe Achema
24. – 25. March 14. – 18. June
3 4
parts2clean Aquatech Amsterdam
Product highlight
05. – 07. October 02.– 05. November
Social media Online portal
Procedure 10.000+ Social media users Over 18.500 online users
Logo display as premium partner Display of your logo for 1 month
Our editing staff conducts the interviewwill brief you about the most important points beforehand. You are the main guest and
present the best of your products. The video interview will be published on multiple platforms.
Requirements Leistung Magazine Newsletter
Materials: Company logo, product image, Product preview with 750 characters text incl. image 28.000 Recepients 39.000 Recepients
product name, field of use, product strengths in the print focus special. Product preview 1x Banner / TextAd
Procedure: Clear to our guidelines Video interview - max. 3-5 minutes
Target group, branch, region, interests ... Publishing of the video on the online portal,
in the e-magazine and in the newsletter.
We guarantee
A smooth seminar – Afterwards you will get a detailed reporting with all view- and identification
2.880,-
numbers as well as all contact details of the participants.
Preis
29 30Lead generation
Marketing-Mix Sales-oriented product marketing
You must successfully spread your budget and position The variety of marketing offers in the media world is big. Goal Leads with full contact details
yourself properly. This results in the following questions: Finding the recipe to get your products to the right audien
ce is complex. It is no longer enough just to be seen. You
Your specifications
What do I want/should I achieve? have to stand out and be special.
Which media should be used? Schedule Date Start/End
Our special marketing concept from the sales point of view
How do I distribute the advertising budget? Range Individual, depending on the selection We guarantee and promise the
guarantees you the desired success. We provide you with
How do you measure the success of a campaign? delivery from actual leads. The
real contacts with complete personal information. We pro Selection Target group by country, region, city
Which numbers are relevant? selected audience is interested in
mise you target persons who are only interested in your
Interests Branches and activity your products.
How do I reach my target group? products.
Duration Specified in days
31 32The publishing portfolio The media for your success 33 34
Our reach is your success
We set a goal to guarantee you a trade show presence – The whole publishing portfolio includes national online portals, an
planable, effective, promising – 365 days. That is especially valuab- international online portal as well as high expertise in social media
le in these times. Trade shows are the meeting place for leading marketing. We project this strength onto your online Trade show
branch experts and decision makers. A popular platform for com- booth.
panies to show themselves, exchange and promote new pro-
ducts. With our concept we put Trade shows on the next level. - The total reach of our readers and users includes over 170.000.
For the marketing of the IB Expo we will deploy our whole
digital, virtual, lucrative. publishing portfolio
The digital fair for the industry
Your virtual fair booth | 365 days | Reachable at all times
www.ib-expo.com Inquire now! ib-expo@fachwelt-verlag.deContact
Any questions? Contact us!
Alija Palevic Constanze Schmitz
Publishing Director Editor-in-chief
T: +49 711 93 59 27-41 ■ ap@fachwelt-verlag.de T: +49 711 93 59 27-43 ■ cs@fachwelt-verlag.de
Mehdije Palevic Pascal Manes
Key-Account Manager Media Consultant
T: +49 711 93 59 27-42 ■ mp@fachwelt-verlag.de T: +49 711 93 59 21-03 ■ pm@fachwelt-verlag.de
Petra Seelmann-Maedchen Daniel Keberle
Publishing Office NRW Artdirector
T: +49 202 76 09 80 ■ psm@fachwelt-verlag.de T: +49 711 93 59 27-38 ■ dk@fachwelt-verlag.de
General publisher information
Publisher‘s address Terms & Conditions
The General Terms & Conditions, available
Bachstraße 32 ■ 70563 Stuttgart under www.FACHWELT-VERLAG.de/agb, shall apply.
T: +49 711 93 59 27-40 ■ info@fachwelt-verlag.de
www.FACHWELT-VERLAG.de Conditions of Payment
Direct debit and advance payment: 3 % discount
Bank account Within 10 days: 2 % discount
Kreissparkasse Böblingen
IBAN: DE81 6035 0130 0000 1136 36 ■ BIC: BBKRDE6B Subscription prices for print and pdf
• PROZESSTECHNIK, FOODTEC: € 14,90
Ad price information • WASSER & ABWASSER TECHNIK: € 14,-
Valid from Jan. 1st 2020, prices in Euro, plus VAT • Analytic: € 9,90
• PHARMATECHNIK: € 9,90
Sending of advertisement data Prices incl. VAT, print plus € 1.45 postage. Free delivery
Via E-Mail to daten@fachwelt-verlag.de of the printed products only to qualified recipients.
37 38STRIVING AHEAD!
Your publishing house for effective communication
As a qualified provider of print and online media, we are successful-
ly present on an international level. We convey complex contexts
in a comprehensible manner to special target groups. Our pu-
blishing program is continuously expanded with new ideas
and innovations. The high benefit for clients and rea-
ders always takes top priority in our efforts to fulfil the
wishes and aims of all involved.
Bachstraße 32 ■ 70563 Stuttgart
+49 711 93 59 27-40
info@fachwelt-verlag.de
www.FACHWELT-VERLAG.de
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