2021 MEDIA PLANNER The Category Leader - The National Confectioners ...
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2021 MEDIA PLANNER The Category Leader Bigger, better and more dynamic, Candy & Snack TODAY news to produce the ultimate magazine and companion covers the industry from field to shelf. website to reach the individuals who make decisions at One voice, one source, one magazine to meet the both retail and in manufacturing! information needs of the entire industry. We are the Candy & Snack TODAY’s print circulation of more than ONLY publication backed by the resources and data 12,500, encompasses all aspects of the industry — of the National Confectioners Association and the retailers, distributors, brokers and all levels of decision- Sweets & Snacks Expo. makers in the manufacturing realm, from CEOs to R&D, We pair the industry’s needs for greater sharing of plant operations and purchasing. Pair that with our production, processing, packaging and marketing unsurpassed digital reach and it is easy to see why we information, with category insights, trends and product are the category’s premier magazine. For Details & Quotes CALL (216) 631 8200 Teresa Tarantino • ttarantino@propressinc.com
THE MARKET LEADER Covering The Industry, From Field To Shelf We deliver news, trends and insightful information for global technology, legislative/regulatory issues and exclusive category readers, covering the world’s largest consumer market — the data only available through NCA and Sweets & Snacks Expo. U.S.A. PLUS . . . every issue is available online, keeping your We provide the best and most valuable viewpoints on candy advertising message front and center 24/7/365 with links from and snack marketing and merchandising, along with market- your ads to your website for added value and increased impacting production, processing and packaging trends and engagement with your customers. Dynamic Website Targeted Emails Daily news, exclusive online features and links to all our content Our bi-weekly Spotlight emails reach thousands of buyers, are available on our website, which is part of NCA’s merchandisers and category managers, along with decision- comprehensive candyusa.com portal. An industry-exclusive makers in all classes of trade and across all manufacturing destination averaging 30,000 impressions each month, your disciplines. Both sponsored content and advertising message is sure to hit its mark with your target audience. opportunities are available for maximum exposure. Delivering Your Message at the Sweets & Snacks Expo Grab the attention of Sweets & Snacks Expo visitors as they as they arrive at McCormick Place. And our digital edition of the arrive each day with an ad in the ONLY Expo Daily. We produce Daily is archived online for 24/7/365 exposure of your message news, product reports and photo galleries direct from the show to a global audience after the show ends. floor, print overnight and distributed each morning to attendees For Details & Quotes CALL (216) 631 8200 Teresa Tarantino • ttarantino@propressinc.com
EDITORIAL
PLANNER
FEATURES & SPECIAL REPORTS
JANUARY/FEBRUARY 2021 JULY/AUGUST 2021
2021 Trends & Insights Retail Experience Issue
• Robotics Update • Premium Chocolate • Candy Canes • Meat Snacks • Sour Chewy Candy • Chocolate Bars • Nut-Based Snack Bars
• 2021 Halloween & Christmas Products Part 1 • 2022 Valentine & Easter Products Part 2 • Sweets & Snacks Expo Wrap Up
BONUS DISTRIBUTION: ECRM Halloween Christmas Program, February 21- BONUS DISTRIBUTION: ECRM Annual Planning, TBD; NCA Washington Forum,
24; Interpack, February 25-March 3; NCA State of the Industry, March 7-9; September Date TBD
Western Candy Conference, March 17-21; Snaxpo, March 28-30 CLOSING DATES: Space 7/2 • Materials 7/13
CLOSING DATES: Space 12/21 • Materials 1/11
SEPTEMBER/OCTOBER 2021
MARCH/APRIL 2021
Consumer Insights Issue
Manufacturing Issue • Marshmallows • Gummies • Flavored Tortilla Chips
• Fun Size/Treat Size Update • Coffee & Candy • Sunflower/Pumpkin Seeds • Summer 2022 Product Preview
• Confectionery Leadership Award Winners
BONUS DISTRIBUTION: Pack Expo, September 27-29; AACT September 20-
• 2021 Halloween & Christmas Products Part 2 22; NACS C-Store Show, October 5-8; Candy Hall of Fame, October 22-24;
• PLUS: Sweets & Snacks Expo Pre-Show Planner PLMA, November TBD
BONUS DISTRIBUTION: PMCA, April 12-14 CLOSING DATES: Space 8/23 • Materials 9/3
CLOSING DATES: Space 2/22 • Materials 3/3
NOVEMBER/DECEMBER 2021
MAY/JUNE 2021 Corporate Social Responsibility Issue
Sweets & Snacks Expo Issue • Bite-Size Chocolates • Taffy • Snack Cakes
• Boxed Chocolates • Nostalgic/Retro Candy • Sandwich Cookies BONUS DISTRIBUTION: ISM/ProSweets, January 30-February 2
• Protein-Rich Snack Options • Sweets & Snacks Expo Product Preview CLOSING DATES: Space 10/25 • Materials 11/11
• 2022 Valentine & Easter Products Part 1
BONUS DISTRIBUTION: Sweets & Snacks Expo, May 24-27; ECRM Valentine
Easter, May 30-June 1; RCI Annual Convention, June 21-25; Summer
IN EVERY ISSUE
Fancy Food Show, June 27-29; Institute of Food Technologists, July 18-21 • Publisher’s Letter • Editor’s Notebook • New Products • Category News
CLOSING DATES: Space 4/19 • Materials 4/26 • Candymakers In The Community • Industry Insider
Editorial & Bonus Distribution program subject to refinement, based on
events and trends in the market.
For Details & Quotes CALL (216) 631 8200 Teresa Tarantino • ttarantino@propressinc.com
CST_MediaKit_2021-All.qxp_Layout 1 9/30/20 2:14 PM Page 7
RATES
& SPECS
Print & Digital Rates & Specifications
FOUR-COLOR ADVERTISING RATES MECHANICAL INFORMATION Word, PowerPoint, Microsoft Excel, Corel Draw,
(NET PER INSERTION) Publication trim size: 8" x 10-3/4" Microsoft Publisher or Adobe Pagemaker.
Unit Size 1-time 4-plus Publication bleed size: 8-1/4" x 11" 3 If sending native files, folders should contain the
1 page Call for updated rates Binding method: Perfect Bound correctly sized ad in its final PDF form.
1/2 page Call for updated rates • All working files must be included on the disk.
1/3 page Call for updated rates
STANDARD ADVERTISEMENT SPECIFICATIONS • All colors in all files must be converted to CMYK.
Unit Size Width Depth • All images must be included and saved in EPS
1/4 page Call for updated rates
Full page 8" 10-3/4" or TIFF format at high resolution (300 dpi
Note: NCA members earn a discount on published
1/2 page horizontal 7" 4-7/8" minimum at actual size).
rates.
1/2 page vertical 3-3/8" 9-1/2" • All fonts (printer and screen) used in any files
must be included. Please do not use TrueType
INSERT & COVER TIP ADVERTISING RATES 1/2 page island 4-9/16" 7-1/2"
fonts.
Contact your Candy & Snack TODAY sales representa- 1/3 page vertical 2-3/16" 9-1/2"
• Please ensure all trap settings are correct. All
tive for information at (216) 631 8200. 1/3 page square 4-9/16" 4-7/8" Preferences and Settings will remain and files
1/4 page square 3-3/8" 4-7/8" will be printed as received.
BROKER DIRECTORY AD RATES (NET FOR 1/4 page horizontal 7" 2-3/8" • All type must be in Adobe Illustrator or
6 ISSUES) converted to outlines, unless fonts are included.
$950 — 2-inch, 1-column four-color unit. All copy and important artwork must be at least 1/4" • Label all files clearly using logical file names that
$1,750 — 4-inch, 1-column four-color unit. within publication trim size for full-page ads. Allow include the issue date and name of the
Unit Size Width Depth 1/8" bleed on all four sides of full-page bleed ads. advertiser.
Ads less than one full page do not bleed. 4 Low-resolution photos downloaded from the
2-inch 2.25” 2.06"
4-inch 2.25" 4.375" internet are NOT acceptable for print and cannot
RATE POLICY be used in ads.
Advertisers that do not use the total number of units
on which their billings have been based within a 12- Information on file specifications continued on next page
WEBSITE RATES (NET PER MONTH)
Homepage Leaderboard — $1,850 net • 728 x 90
Homepage Medium Rectangle — $1,200 net • 300 x 250
News Page Leaderboard — $2,500 net • 728 x 90
News Page Medium Rectangle — $2500 net • 300 x 250
Product Page Leaderboard — $1,500 net • 728 x 90
Product Page Medium Rectangle — $1,000 net • 300 x 250
Sponsored Content — Call for a customized quote
month period may be short-rated. Cancellations are
not accepted after posted closing date.
INDEMNIFICATION
The publisher reserves the right to reject any ad it
deems inappropriate. The publisher assumes no
responsibility for (and the advertiser and agent
indemnify the publisher against) any loss, expense or
“ Advertising in Candy
& Snack TODAY is the
most effective way of
liability resulting from claims or legal action resulting
BI-WEEKLY SPOTLIGHT EMAIL RATES
from statements or inferences in any published
advertisements.
reaching decision-
(NET PER EMAIL)
Leaderboard Ad — $1,200 net • 728 x 90
Medium Rectangle Ad — $600 net • 300 x 250
FILE REQUIREMENTS makers in the
Banner Ad — $600 net • 728 x 90
Sponsored Content — $450 net • 728 x 90
1 Files should be supplied in high resolution for
print, PDF format, built to ad size specifications
and allowing for bleed where applicable.
confectionery and
2 We cannot accept graphics files in Microsoft snack sectors.”
For Details & Quotes CALL (216) 631 8200 Teresa Tarantino • ttarantino@propressinc.com
RATES
& SPECS
Print & Digital Rates & Specifications
continued
PRINT AD LAYOUTS
DELIVERY OF AD MATERIALS
1/2 PAGE VERTICAL
BY E-MAIL
• Send to bbrucker@propressinc.com and include
name of ad, name of the advertiser, publication
name and issue date in body of email. 2 PAGE SPREAD 1 PAGE
• We cannot accept emailed files larger than
10mb. 1/2 PAGE
HORIZONTAL
BY FTP
• Please use a FTP delivery service, such as
Hightail, Dropbox or your own in-house service to
1/3 PAGE VERTICAL
electronically send materials.
• Email confirmation and download instructions
along with a low-res PDF proof to
bbrucker@propressinc.com
1/2 PAGE
You MUST include your contact information and ISLAND 1/4
indicate publication name and issue date. 1/3 PAGE
SQUARE PAGE
SQUARE 1/4 PAGE
NOTE: We do not supply color proofs of supplied ads. HORIZONTAL
Please supply a printed proof if you are seeking to
guarantee color matching.
WEB AD LAYOUTS
CONTACT DETAILS
For additional information on file formatting, call the
LEADERBOARD
graphics department at (216) 631 8200.
728x90
“ I view this publication as
informative, but more
importantly as a resource to
MEDIUM
RECTANGLE
300X250
IAB Compliance: Candy & Snack TODAY complies
with IAB (Interactive Advertising Bureau) creative
standards and measurement guidelines.
File Formats Accepted: JPG, GIF, PNG and SWF. GIF is
the preferred file format.
better educate myself and my
team.”
For Details & Quotes CALL (216) 631 8200 Teresa Tarantino • ttarantino@propressinc.com
ONLINE
ADVERTISING
candyandsnacktoday.com
The Candy & Snack TODAY website offers confectionery companies and
suppliers to the category a targeted portal to reach decision-makers in
both retail and manufacturing. Part of the industry-leading NCA
candyusa.com site, Candy & Snack TODAY’s editorial team posts content
daily, ensuring there is always a reason for category leaders to visit the
site.
Content from the site is pushed out to the industry
through the NCA-sponsored SmartBrief enewsletter,
Candy & Snack TODAY’s own bi-weekly enewsletter and
its social media channels, resulting in ads that draw as
many as 30,000 targeted impressions each month.
Enewsletters
Bi-weekly email newsletters written by the Candy &
Snack TODAY editorial team, reach nearly 14,000
individuals affiliated with the confectionery and snack
categories. With an open rate of 18 to 20 percent, these
emails are a sought-after vehicle for reaching the
industry with targeted messages timed around major
industry events, including the Sweets & Snacks Expo,
PackExpo, ISM, ProSweets and ECRM forums.
All digital advertising is complemented with social
media interaction on the @candyandsnack Facebook,
LinkedIn @candysnacktoday and @candyandsnack
Twitter feeds to boost exposure and interaction.
“ It’s the magazine
I reach for when
I need an idea or
Custom Content information.”
Candy & Snack TODAY can customize digital programs
and exclusive email to your specific marketing and
promotional strategies. Call for quotes.
For Details & Quotes CALL (216) 631 8200 Teresa Tarantino • ttarantino@propressinc.com
2021 EXPO
DAILY
Sweets & Snacks Expo attendees callout
the Expo Daily as an important And Expo Daily advertisers
component in a successful show! In fact,
attendees say the Expo Daily, with its
are just as enthusiastic!
unrivaled coverage of new products,
new and established vendors and
industry trends, exceeds expectations
for supplying vital on-site intel.
Maximize your
“ Being in Candy & Snack TODAY was a huge
boost to our overall visibility! We were amazed
at how many buyers stopped by our booth at the
Sweets & Snack Expo because they learned
about us earlier that morning in the Daily.
Sweets & Snacks Everyone from Costco to Tractor Supply
Expo investment expressed interest. I highly recommend working with Candy & Snack
in the ONLY daily TODAY to grow your business in the confectionery space.”
at the show! — Andrew Chmielewski, Dave’s Sweet Tooth
• Influence buyers — put your sales
message straight into their hands!
• A NEW publication every day!
• 12,500 copies handed directly to
buyers at the show entrances!
• Online versions will impact buyers
during and after the Expo!
• Rates to fit all budgets with full-,
“ The coverage we received in both Candy & Snacks
TODAY and the Sweets & Snacks
Expo Daily were so valuable.
We were visited at the Sweets
half- and quarter-page ad space & Snacks Expo by some of the
available now! country’s most desirable
• Special discounts for Candy & Snack
TODAY Expo Issue (May/June) accounts and advised by the
advertisers! buying teams that the basis of
• Need help with ad design? their visit was the coverage we
Call us! We can work with you to received in your publications.”
develop an ad that makes your message
stand out! — Carrie Abbott, Newfangled
Confections
For Details & Quotes CALL (216) 631 8200 Teresa Tarantino • ttarantino@propressinc.com
DISPLAY
A DS
Expo Daily Print Rates & Specifications AS LOW AS
FOUR-COLOR ADVERTISING RATES* Advertiser must supply a high-res four-color
$775!
photograph, 30 to 50 words of copy and contact
Ad Size Advertiser** Non-Advertiser
Full page $1,800 $2,200
details. Production cost is included in the price. All FILE REQUIREMENTS
unit ads must be pre-paid. 1 Files should be supplied in high resolution
1/2 page $1,000 $1,400 If you would like to supply finished art, please use for print, PDF format, built to ad size
1/4 page $775 $1,000 the dimensions below. specifications and allowing for bleed where
applicable.
SPECIAL POSITION RATES* PRODUCT SPOTLIGHT SPECIFICATIONS 2 We cannot accept graphics files in Microsoft
Size Width Depth Word, PowerPoint, Microsoft Excel, Corel Draw,
Ad Location
Unit ad 3" 2-7/8" Microsoft Publisher or Adobe Pagemaker.
Back Cover $2,950 3 If sending native files, folders should contain
Inside Front Cover $2,750 MECHANICAL INFORMATION the correctly sized ad in its final pdf form.
Inside Back Cover $2,550 Publication trim size: 10" x 13-1/2" Label all files clearly using logical file names
Partial Cover Wrap $5,000 + print cost Publication bleed size: 10-1/4" x 13 3/4" that include the issue date and name of the
Binding method: Saddle-Stitch advertiser.
*Rates are NET per issue. There are no discounts on 4 Low-resolution photos downloaded from the
cover positions.
INDEMNIFICATION internet are NOT acceptable for print and
** Advertiser rates apply to companies that have cannot be used in ads.
The publisher reserves the right to reject any ad it
purchased space in the May/June issue of Candy
deems inappropriate. The publisher assumes no
& Snack TODAY. DELIVERY OF AD MATERIALS
responsibility for (and the advertiser and agent
indemnify the publisher against) any loss, expense or BY E-MAIL OR FTP
DAILY ADVERTISEMENT SPECIFICATIONS liability resulting from claims or legal action resulting
• Send to bbrucker@propressinc.com and
Unit Size Width Depth from statements or inferences in any published
include name of ad, name of the
advertisements.
Full page 10" 13.5" advertiser, publication name and issue
1/2 page horizontal 9.25" 6.25" date in body of email.
1/2 page vertical 4.375" 12.624"
PRINT AD LAYOUTS NOTE: We do not supply color proofs of
1/2 page island 5.75" 9.5" supplied ads. Please supply a printed
proof if you are seeking to guarantee color
1/4 page vertical 2.125" 12.625"
matching.
1/4 page square 4.375" 6.25"
1/4 page horizontal 9.25" 3.125" CONTACT DETAILS
Partial Cover Wrap 14.125" 6.25" For additional information on file formatting,
PARTIAL COVER call the graphics department at
WRAP
All copy and important artwork must be at least 1/4" (216) 631 8200.
within publication trim size for full-page ads. Allow
1/8" bleed on all four sides of full-page bleed ads.
1/2 PAGE VERTICAL
Ads less than one full page do not bleed.
MECHANICAL INFORMATION PUBLICATION
TRIM SIZE: 2 PAGE SPREAD 1 PAGE
10" X 13.5"
All copy and important artwork must be at least 1/4"
1/2 PAGE
HORIZONTAL
within publication trim size for full-page ads.
Allow 1/8" bleed on all four sides of full-page
bleed ads. Ads less than one full page do not bleed.
1/4 PAGE VERTICAL
PRODUCT SPOTLIGHT UNIT RATES
$365 per Unit for Show Issue Advertiser
$750 per Unit for Non-Show Issue Advertiser 1/2 PAGE
ISLAND 1/4
PAGE
SQUARE 1/4 PAGE
HORIZONTAL
For Details & Quotes CALL (216) 631 8200 Teresa Tarantino • ttarantino@propressinc.com
ON DEMAND
PLATFORM
Earn Additional Attention Through Candy & Snack
TODAY’s Editorial Coverage
The editorial team at Candy & Snack TODAY has been covering
the Sweets & Snacks Expo for years and are experts in
spotlighting the products retailers are searching for. Interested
Different Than Other Digital confectionery and snack manufacturers can reach Candy &
Snack TODAY’s retailer and broker readership by submitting
Show Platforms. products for consideration free of charge to Candy & Snack
TODAY’s Sweets & Snacks On Demand Product Spotlight or by
Grab the attention of the nearly 15,000 verified retailers and purchasing product advertising opportunities.
brokers that make up the Sweets & Snacks Expo buyer
community through Sweets & Snacks On Demand.
Retailers and brokers are visiting On Demand regularly as the
Spotlight Your Company or Product in our Bi-Weekly
content is updated and new innovations are revealed by Innovation Update
exhibitors! The Sweets & Snacks On Demand Bi-Weekly Update is a
A broad digital marketing campaign will continue promoting On newsletter featuring some of the latest insights from Sweets &
Demand’s latest products and company profiles through Snacks On Demand and Candy & Snack TODAY. With an
November. audience of nearly 12,000 verified retail contacts along with an
additional 10,000 broker and manufacturer contacts, the Sweets
& Snacks On Demand Bi-Weekly Update is a great opportunity to
Submit Your Latest Products to the Innovation Center spotlight your company or new product.
The Sweets & Snacks On Demand Innovation Center gives
confectionery and snack manufacturers the opportunity to
actively promote their latest product innovations while providing
product and primary sales contact information to the 15,000+
retailers, wholesalers and distributors that are part of the Sweets
& Snacks Expo community.
Enhance Your Listing on the Manufacturer Search
“ Within the first week we received
serious inquiries from some major
retailers – including some we may
The Sweets & Snacks On Demand Manufacturer Search helps
confectionery and snack manufacturers win new business by
allowing them to build a robust and engaging company profile for not have reached at Expo. On
free. Manufacturers can also make their profiles stand out by
purchasing enhanced listing packages, which expand the profiles
to include additional featured products, product and sales
Demand has been a very
promotions, videos and marketing materials.
worthwhile investment.”
For Details & Quotes CALL (216) 631 8200 Teresa Tarantino • ttarantino@propressinc.com
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