SPONSORSHIP OPPORTUNITIES - REACH 3,500 BUYERS & DECISION MAKERS - Halloween & Party Expo

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SPONSORSHIP OPPORTUNITIES - REACH 3,500 BUYERS & DECISION MAKERS - Halloween & Party Expo
'

                          JANUARY 17-19, 2020
                           E RNEST N MORIAL CONVENTION CENTER
                           NEW ORLEANS, LA

REACH 3,500 BUYERS & DECISION MAKERS           #THEHPE
                                               HALLOWEENPARTYEXPO.COM

   SPONSORSHIP OPPORTUNITIES
OWNED & MANAGED BY:               CO-LOCATED WITH:
SPONSORSHIP OPPORTUNITIES - REACH 3,500 BUYERS & DECISION MAKERS - Halloween & Party Expo
Capture the attention of 3,500+ retailers with decision making power at North
America’s only event devoted to Halloween, Party and Haunt. The show provides
you with a strategic forum to launch new products, meet new customers and write
orders. Your sponsorship will boost your brand visibility, drive booth traffic and
guarantee more leads.

         43%                              45%                               68%                         90%
     of buyers have                   of attendees                      of attendees                 of attendees
  annual sales of greater            have 2 or more                  come to the show to             come to find
      than $1 million                store locations                    place orders                new products

TABLE OF CONTENTS
We offer a variety of sponsorships and price points to meet your business needs.

   Page 3     – Purchasing Power
 Pages 4-6    – Digital Sponsorships
  Pages 7     – Print Opportunities
 Pages 8-9    – At Show Branding
Page 10-11    – At Show Signage
  Page 12     – Product Showcase
Page 13-14    – Buyers Club Program
Page 16-17    – Brewing, Booze and Boos Party
  Page 18     – All-Inclusive Marketing Packages

                            January 17-19, 2020 • NEW ORLEANS, LA
                                                                                              halloweenpartyexpo.com
                            CONTACT: Marni Golden Vinci – Show Director
                            Phone: 203.242.8712 Email: marni.vinci@clarionevents.com   PRODUCED AND MANAGED BY CLARION UX   2
SPONSORSHIP OPPORTUNITIES - REACH 3,500 BUYERS & DECISION MAKERS - Halloween & Party Expo
REACH 3,500 BUYERS WITH
  PURCHASING POWER
             90%                   OF ATTENDEES HAVE
                                   PURCHASING AUTHORITY:
                                 OWNER PARTNER MANAGER
                                    PURCHASING BUYER

 ATTENDEES REPRESENT                                                               2
                                                                                       5
                                                                                           5

 ALL 50 STATES AND
 MORE THAN 51 COUNTRIES

                           TOP BUSINESS TYPES:
             Costume Store: 27%                       Specialty Store: 14%
             Party Store: 14%                         Gift, Souvenir and Resorts: 7%
             Online Retailer: 12%                     Entertainment Locations: 7%

PLUS ACCESS TO 1,000+ haunted
attraction owners and operators through the event’s
co-location with HAuNTcon: The Haunted Attraction
National Tradeshow & Convention

                     January 17-19, 2020 • NEW ORLEANS, LA
                                                                                               halloweenpartyexpo.com
                     CONTACT: Marni Golden Vinci – Show Director
                     Phone: 203.242.8712 Email: marni.vinci@clarionevents.com   PRODUCED AND MANAGED BY CLARION UX      3
SPONSORSHIP OPPORTUNITIES - REACH 3,500 BUYERS & DECISION MAKERS - Halloween & Party Expo
DIGITAL SPONSORSHIPS
EXCLUSIVE Welcome Ad - $7,500
This large, dramatic, high-impact banner with your message is the first thing seen
by each unique visitor to the site. Exclusive to one advertiser. A 600x500 pixel banner
image. Banner will run from date of confirmation through February 2020.
The Halloween & Party Expo website had 45,000+ unique visitors in 2018.

EXCLUSIVE Registration Confirmation Sponsorship – $3,000
The perfect placement for your brand is on the registration page that every
buyer accesses to register for the show. Place your company banner, with
customizable link on each page of the process as well as the email message that is
sent to every buyer with their barcode. As added value, we re-send the confirmation
message again the week prior to the Show so that every attendee will have your
brand in their hand as they walk up to the Show registration desk to print their badge.

EXCLUSIVE Countdown Clock Sponsorship - $500
The Countdown Clock Sponsorship will help you promote your brand in a unique and
impactful way. This dynamic online advertising unit allows your brand to take center
stage. This ad unit appears on the homepage of the website and is sold exclusively                    YOUR LOGO HERE
to one advertiser. If you want to stand out, this is the opportunity for you.

EXCLUSIVE Welcome Email – $3,000
Increase brand awareness and distinguish your company from your competitors
with the Halloween & Party Expo welcome email. This customizable message
is sent to ALL attendees as they check in at registration. This EXCLUSIVE email
sponsorship is the perfect way to maximize your exposure and digitally shake your
prospects hands as they walk onto the Show floor.

Average open rates are more than 60%!

                           January 17-19, 2020 • NEW ORLEANS, LA
                                                                                             halloweenpartyexpo.com
                           CONTACT: Marni Golden Vinci – Show Director
                           Phone: 203.242.8712 Email: marni.vinci@clarionevents.com   PRODUCED AND MANAGED BY CLARION UX   4
SPONSORSHIP OPPORTUNITIES - REACH 3,500 BUYERS & DECISION MAKERS - Halloween & Party Expo
DIGITAL SPONSORSHIPS
Social Media Campaign – $500
We’ve created an all-inclusive social media marketing package to help you engage
with our audience prior to and during the show and live at the show to drive traffic
to your booth, as well as increase sales. Take the stress out of planning and let us
help promote your company’s participation in the show through our Social Media
Channels. Includes 2 Instagram posts, 2 Facebook posts, and 2 Twitter posts.

Total Followers: More than 10,000

Web Banner - $1,500
The website is where buyers are going to plan their trip, find new products, view                                 YOUR
the exhibitor list and more. Website banners are extended site-wide, meaning your                                 BANNER
                                                                                                                  AD
brand message will appear on each page of the site and can be linked directly to your                             HERE

website. Buyers will visit the website five to six times on average before the show.
Banner will run from date of confirmation through February 2020.

Pre-Show Sponsored Email - $2,000                                                                YOUR LOGO HERE

Connect with 3,500+ buyers and key decision-makers using our pre-qualified
Halloween & Party Expo buyer database. Spend less time generating and cleaning
lists and more time marketing with relevant and up-to-date business data.                                         YOUR
                                                                                                                  EMAIL
                                                                                                                  CONTENT
Average Open Rate: 35%                                                                                            HERE

Average Click Through Rate: 20%

Post-Show Sponsored Email - $2,000                                                               YOUR LOGO HERE

Follow up with 3,500+ buyers and key decision-makers using our pre-qualified
Halloween & Party Expo buyer database. Spend less time generating and cleaning
lists and more time marketing with relevant and up-to-date business data.                                         YOUR
                                                                                                                  EMAIL
                                                                                                                  CONTENT
Average Open Rate: 35%                                                                                            HERE

Average Click Through Rate: 20%

Countdown to the Show Email Sponsorship – $1,500 (limited to 5 companies)
Get every attendee familiar with your brand by placing your message banner at
the top of our pre-show planning emails sent by our team to ALL pre-registered
attendees.

                          January 17-19, 2020 • NEW ORLEANS, LA
                                                                                            halloweenpartyexpo.com
                          CONTACT: Marni Golden Vinci – Show Director
                          Phone: 203.242.8712 Email: marni.vinci@clarionevents.com   PRODUCED AND MANAGED BY CLARION UX     5
SPONSORSHIP OPPORTUNITIES - REACH 3,500 BUYERS & DECISION MAKERS - Halloween & Party Expo
DIGITAL SPONSORSHIPS
Online Directory Featured Listing - See Below
                                               BASIC LISTING           SILVER LISTING     GOLD LISTING
COST                                            INCLUDED                    $150              $350
Company Name                                            x                       x                x
Company Booth Number                                    x                       x                x
Website URL                                             x                       x                x
Company Logo                                            x                       x                x
Company Description (characters)                       250                    1000              3000
Product Categories                                      10                      15               20
Website URL                                             x                       x                x
Videos                                                                          1                3
Press Releases                                          1                       3                5
New Products                                            1                       4                10
Show Specials                                           1                       4                10
Floorplan ad                                                                                     x
Premium Position/top of list                                                                     x

EXCLUSIVE Mobile App Title Sponsor - $7,000
Your logo will be displayed on the app splash screen when attendees first open the
app and a banner ad will rotate throughout the mobile app recognizing your company
as the official mobile app sponsor. The banner ad will link to your company profile and
your company will be recognized as the official mobile app sponsor on all applicable
preshow and onsite marketing materials.
More than 50% of attendees downloaded the app at the 2019 event!

Mobile App Banner - $1,500
Your banner will rotate throughout the mobile app with your messaging and logo.
Direct attendees straight to your booth as they walk the show floor.

Mobile App Push Notification - $750 per notification (Limited to 9 Companies)
Send a mobile notification to buyers with your show specials, booth events, and new
products as they walk the show floor. This notification will pop up on every buyer’s screen
and link directly to your company profile.

                               January 17-19, 2020 • NEW ORLEANS, LA
                                                                                                 halloweenpartyexpo.com
                               CONTACT: Marni Golden Vinci – Show Director
                               Phone: 203.242.8712 Email: marni.vinci@clarionevents.com   PRODUCED AND MANAGED BY CLARION UX   6
SPONSORSHIP OPPORTUNITIES - REACH 3,500 BUYERS & DECISION MAKERS - Halloween & Party Expo
PRINT OPPORTUNITIES
Show Directory
Not only a prime planning and navigation tool during the Halloween & Party Expo,
but also a buyers’ desk reference throughout the year. Over 3,500 copies are
distributed and being part of our printed show directory gives your brand exposure
year-round in print.
   • Back Cover - $4,000                    Specifications:
   • Inside Front Cover - $3,500            AD SIZE BLEED          TRIM       LIVE
   • Inside Back Cover - $3,500             Full Page   5.5625"w x 5.3125"w x 4.8125"w x
   • Inside Front Cover                                8.625"h    8.375"h    7.875"h
      (2 Page Spread) - $6,500              2 Page      10.875"w x 10.625"w x 10.125"w x
   • Full Page Ad – $1,500                  Spread      8.625"h    8.375"h    7.875"h
   • Half Page Ad - $750                    Half Page   N/A        N/A        4.375"w x
                                                                              3.75"h
   • 2 Page Spread Ad - $2,500
   • Logo & Highlighted Listing - $500
   • Highlighted Listing - $250

Printed Map and Your Are Here Kiosk
Sponsorship not only includes your logo with call out on the large “You Are Here”
maps throughout the show floor, but also includes a printed map handed to all buy-
ers at registration. You will literally be in the palm of your next buyer!
   • Inside Panel Ad & Logo Call Out - $2,000 (Limited to 2 Companies)
      Specs: 8.5”w x 4.625”h bleed: .125”
   •B  usiness Card size ad - $750
     Specs for business card size: 3.5”w x 2”h
   • Logo Call-out - $500

Show Daily Logo Inclusion - $500
Each buyer is handed a schedule of the day’s events as they enter the show floor.                                SHOW NEWS | FRIDAY, JANUAR
                                                                                                                                           Y 12

Your logo and booth number can be displayed on this daily reference guide along-                    W
                                                                                                                  elcome to New Orleans and this year’s Halloween &
                                                                                                                  Party Expo! We have a great line-up of new products,
                                                                                                                  new insights and new connections in store for you. Take
                                                                                                    advantage of our redesigned education program featuring new
                                                                                                    panels and roundtable discussions designed specifically for retailers.
                                                                                                    In addition, the Haunted Trends Runway has returned this year with
                                                                                                                                                                                WELCOME
                                                                                                                                                                                HIA MEMBERS!

side important show information and updates.
                                                                                                                                                                               C O M PA N Y                                      B O OT H C O M PA N Y                                                B O OT H
                                                                                                    more fashion shows and demos of this year’s hottest new products.
                                                                                                    Visit booth 1953 for more!                                                 Bauer Pacific Imports........................1254 Imagine by Rubie’s ............................ 1736
                                                                                                                                                                               Burleska/Lostwear ..............................809 InCharacter Costumes .......................737
                                                                                                    Your badge also gives you access to our NEW co-location with               California Costumes ............................ 919 Jacobson Hat Co., Inc ...................... 2219
                                                                                                    HAuNTcon: The Haunted Attraction National Tradeshow and                    Camden .........................................................711 Kalan L.P. ...................................................2307
                                                                                                    Convention. Be sure to explore this area of the show floor for one-of-
                                                                                                                                                                               Caretas REV S.A. de                        KBW Global Corp...................................609
                                                                                                    a-kind props and décor.                                                    C.V./Ghoulish Productions..............847 Kryolan Professional
                                                                                                                                                                               Charades                                   Make-up .....................................................1501
                                                                                                    If you have any questions during your time at the show, don’t hesitate
                                                                                                                                                                               (The Diamond Collection)............. 1654 Leg Avenue, Inc ...................................2610
                                                                                                    to ask a member of our team – we are here to ensure you have a
                                                                                                                                                                               Cinema Secrets, Inc ..........................2025 Loftus
                                                                                                    successful event!
                                                                                                                                                                               Clausplay by Rubie’s .........................1737 International..............822, 823, 828, 829
                                                                                                                                                                               Cool Glow Novelties /                                          Mehron Makeup ...................................1329
                                                                                                                                                                               Fun Central.............................................. 1926
                                                                                                                                                                                                                                              Morphsuits...................................... 828, 829
                                                                                                    This evening, the Brewing Boos                                             Delicious of NY ..................................... 1736
                                                                                                                                                                                                                                              Morris Costumes ..................................1855
                                                                                                    & Booze Costume Ball will take                                             The Diamond Collection:
                                                                                                                                                                                                                                              Music Legs (Sky Hosiery, Inc)..........1407
                                                                                                    place from 8:00 PM – 11:00 PM                                              Charades, Highest Heel,
                                                                                                                                                                               Pizazz, Princess Paradise .............. 1654 Party King Costumes........................2407
                                                                                                    at Generations Hall (310 Andrew
                                                                                                                                                   The                         Disguise ......................................................2137 Pizazz
                                                                                                    Higgins Blvd.) Wear your best                                                                                                                  (The Diamond Collection)............. 1654
                                                                                                    costume and be ready for a fun                                             Dreamgirl.....................................1106, 1201
                                                                                                                                                   br eW INg
                                                                                                                                                            and                                                                                    Pleaser USA, Inc ..................................1008
                                                                                                    industry celebration of networking,
                                                                                                                                                   BoOs
                                                                                                                                                                               Ellie Shoes ............................................... 1229
                                                                                                                                                                                                                                                   Primal Contact Lenses.....................1323
                                                                                                    dancing and more. Remember to                                              elope, Inc .................................... 1937, 2037
                                                                                                                                                   bOOZ e
                                                                                                                                                                                                                                                   Princess Paradise
                                                                                                    bring your badge for admittance.                                           Flashback & Freedom..................... 2107
                                                                                                                                                                                                                                                   (The Diamond Collection)..............1455
                                                                                                                                                                               Foothills Creations,
                                                                                                                                                                                                                                                   Rasta Imposta ......................... 1862, 1963
                                                                                                                                                                               LTD/Dracula House ..........................1137
                                                                                                                                                                                                                                                   Regent Products Corporation ....... 1836
                                                                                                                                                                               Forplay, Inc .............................................. 1307
                                                                                                                                                                                                                                                   Rockstar Wigs ........................................1901
                                                                                                                                                                               Forum Novelties ...................................1419
                                                                                                    RUNWAY SCHEDULE                                                            Fun Express .............................................1727
                                                                                                                                                                                                                                                   Roma Costumes/Bikini ...................1819
                                                                                                                                                                                                                                                   Rubie’s ...........................................1337, 1447
                                                                                                    TODAY’S SCHEDULE OF PRESENTATIONS ON THE                                   Fun World.................................................... 237
                                                                                                                                                                                                                                           Rubie’s Pet Shop Boutique ...........1237
                                                                                                    HAUNTED TRENDS RUNWAY                                                      Funny Fashion ........................................ 1119
                                                                                                                                                                               Halloween Industry Association......554 Scarecrow Vampire Fangs ............1919
                                                                                                    Runway shows, retailer panels and product launches LIVE on stage -
                                                                                                                                                                               Halloween Resource Center.......1454 Secret Wishes ........................................1737
                                                                                                    BOOTH #1953
                                                                                                                                                                               Hearts & Roses ......................................1944 SKD Party by Forum...........................1419
                                                                                                    See costumes, accessories and other merchandise off the hanger             HGM Costume Inc. ............................. 2224 Starline .......................................................2407
                                                                                                    and in action. Listen to top industry peers discuss today’s hot            Highest Heel                               Sun-Staches ........................................... 2129
                                                                                                    industry topics. All on the Haunted Trends Runway!                         (The Diamond Collection)............. 1654 Sunstar, Inc...................................... 619, 719
                                                                                                                                                                               HMS .............................................................. 2019 Underwraps.................................937, 1037
                                                                                                    For every exhibitor runway show that you attend, you can enter to win
                                                                                                                                                                               I Love Yumio ...........................................2406 Zagone ........................................................1755
                                                                                                    a $300 merchandise credit with the exhibiting brand on the runway!

                                                                                                    10:30 AM – 10:45 AM    Hot Pink/HPI Apparel Runway Show

                                                                                                                                                                              RETAIL ROUNDTABLES

                                                                                                                                                                                                       LOGO &
                                                                                                    11:00 AM – 12:00 PM    Panel Discussion
                                                                                                                           Brick and Mortar In Store Experiences: Best
                                                                                                                           Practices to Strengthen Customer Loyalty
                                                                                                                                                                              CONNECT WITH YOUR PEERS AT OUR DAILY
                                                                                                                           Sales & More                                       RETAIL ROUNDTABLE DISCUSSIONS
                                                                                                                           Moderated by: Nicole Reyhle, Retail Minded

                                                                                                                                                                                                       BOOTH #
                                                                                                                           Panelists: David Levich, Shark Tank Alum | Zeke    TODAY’S TOPIC:
                                                                                                                           Jennings, Editor of Party & Halloween Retailer |   Retail Realities: Five Hot Topics Among Merchants Today
                                                                                                                           Manuel Martinez, Greenspoint Company               1:00 PM – 2:00 PM

                                                                                                    12:15 PM – 12:30 PM    Tribute to Philip Morris, Morris Costumes          Moderated by: Nicole Reyhle, Retail Minded

                                                                                                                                                                                                        HERE
                                                                                                    12:30 PM – 12:45 PM    Hot Pink/HPI Apparel Runway Show
                                                                                                                                                                              Panelists: Brian Gibbs, President of Refund Retriever | Jasmine
                                                                                                                                                                              Glasheen, Retail Researcher for Retail Minded |
                                                                                                    1:00 PM                Dreamgirl Runway Show                              Manuel Martinez, Greenspoint Company | Steve Green,
                                                                                                    3:30 PM                Dreamgirl Runway Show & Reception                  ITZAPARTY Store

                                                                                                                            JOIN THE CONVERSATION AND SHARE YOUR
                                                                                                                                 EXPERIENCE BY USING #THEHPE

                           January 17-19, 2020 • NEW ORLEANS, LA
                                                                                             halloweenpartyexpo.com
                           CONTACT: Marni Golden Vinci – Show Director
                           Phone: 203.242.8712 Email: marni.vinci@clarionevents.com   PRODUCED AND MANAGED BY CLARION UX                                                                                                                                                                                                7
AT SHOW BRANDING
EXCLUSIVE Lanyards - $7,000
Put your logo around the neck of all attendees at the show - everyone is
required to wear a badge to enter the show floor. Your brand will be front
and center.

EXCLUSIVE Mobile Charging Table Sponsorship – $5,000
Have your branding and marketing message on 3 mobile charging stations
throughout the show floor. Reach attendees while they are charging their phones.
A great way to boost traffic to your booth and provide an enjoyable experience for
attendees – with your name on it.

EXCLUSIVE Badge Sponsor - $5,000
Everyone with a badge will see your company name with this premium placement.
Your logo will be placed strategically on the badge of every attendee.

                                                                                                          RETAILER

EXCLUSIVE Show Bags - $7,500
A walking brand message sure to catch buyers’ eyes. This opportunity allows you to
showcase your brand message on our official show bags. Production not included.

                          January 17-19, 2020 • NEW ORLEANS, LA
                                                                                            halloweenpartyexpo.com
                          CONTACT: Marni Golden Vinci – Show Director
                          Phone: 203.242.8712 Email: marni.vinci@clarionevents.com   PRODUCED AND MANAGED BY CLARION UX   8
AT SHOW BRANDING

Show Bag Inserts - $1,150 (Limited to 5 companies)
Include your company message or sample product inside our official Show Bags.
Handed out to ALL buyers, this promotion is a great way to further showcase your
company and specials at show booth promotions.

*Sample product or information flyer is provided by the sponsor. Shipping is not included.

Hostess Handout at Registration - $3,500 (3 days of models), or
$1,500 (1 day of models)

Efficiently and effectively create brand exposure outside your booth. Models will be
able to handout information about your companies, as well as be ‘branded’ for the
total look and attitude for your product.

*Sponsor must provide handout and model.

Bathroom Sponsorship - $2,500 (3 show floor bathroom takeovers)
Display your message to a captivated audience! This sponsorship is a great way to
showcase your brand to buyers throughout the day. Items can include:
    • Branding on bathroom stalls (pending approval from convention center)
    • Signage located inside/outside show floor bathrooms

Water Station - $500
Display your company logo and booth number on 22x28” sign that will be placed
next to all water stations throughout the show floor. Drive buyers right to your
booth after they have taken a water break!

Booth Drop - $500
Looking to create relationships with other vendors and exhibitors? With this
sponsorship, your handout or flyer will be distributed to every exhibitor on the show
floor (1) time during the show.

                            January 17-19, 2020 • NEW ORLEANS, LA
                                                                                              halloweenpartyexpo.com
                            CONTACT: Marni Golden Vinci – Show Director
                            Phone: 203.242.8712 Email: marni.vinci@clarionevents.com   PRODUCED AND MANAGED BY CLARION UX   9
AT SHOW SIGNAGE
Meter Boards (double sided) - $1,500
Visible throughout the main show floor aisles, double-sided meter boards provide
the perfect opportunity to a quick brand impression for buyers. Exhibitor provides
print-ready artwork. Production and labor charges are included.

Pop-Up Meterboard - $750
*Produced and provided by sponsor

Hanging Banners/Column Wraps – Call for pricing
Reach buyers at the show by having visibility through hanging banners or column
wraps. These opportunities are perfect for brands who want to leave lasting visual
impressions for buyers. Production and labor charges are not included.

Backlit Signage – Call for pricing
Get your company graphics in front of attendees as they walk to and from the show
each day by advertising with these beautiful, framed eye-level signs along the
main walkway. Sponsor more than one for a great panoramic image that is sure to
catch everyone’s eye. Exhibitor provides print-ready artwork. Production and labor
included.

                          January 17-19, 2020 • NEW ORLEANS, LA
                                                                                            halloweenpartyexpo.com
                          CONTACT: Marni Golden Vinci – Show Director
                          Phone: 203.242.8712 Email: marni.vinci@clarionevents.com   PRODUCED AND MANAGED BY CLARION UX   10
AT SHOW SIGNAGE
Aisle Sign Danglers - $750 per sign or $3,000 for 5 signs (receive 1 free)
The aisle signs are highly visible and constantly used as a navigational guide
which makes them the perfect opportunity for displaying your company logo and
booth number! It is the repeat branding of this option that embeds your company
into the minds of all walking the show. The exhibitor provides print-ready artwork.
Production and labor charges are not included.

Registration Kick Panels -
$3,000 (limited to 3 advertisers) $7,500 exclusive
Make a big impression with larger than life graphics on
the Registration Kick Panels. Every single attendee comes
through registration. Take advantage of the exposure this
opportunity offers by putting your marketing message
directly in front of attendees as they walk up to the
registration counters. Opportunity includes production and
your logo on every kick panel at the registration counters.

                                                                                           Here
                                                                                   Your Ad

Floor Decals - $2,500 (Includes 10 decals)
Create custom artwork to create a dramatic presentation on
the show floor aisles. This is the perfect opportunity to guide
buyers straight to your booth. Exhibitor provides print-ready
artwork. Production and labor charges are not included.

                              January 17-19, 2020 • NEW ORLEANS, LA
                                                                                                halloweenpartyexpo.com
                              CONTACT: Marni Golden Vinci – Show Director
                              Phone: 203.242.8712 Email: marni.vinci@clarionevents.com   PRODUCED AND MANAGED BY CLARION UX   11
PRODUCT SHOWCASE
Strategically place your products in front of
every buyer walking the show floor.
Mannequin Showcase - $1,500 Limited to 6 companies
Three (3) mannequins artfully displayed in the registration area for duration of
the show. Company name & booth number on display sign with mannequins and
included on meter board signage.

*A sponsor has their choice of male, female or child for their mannequin package.
Sponsor is responsible for dressing their mannequin display before the show floor opens.

NEW Product Showcase
The number one reason attendees come to the show is to find NEW products!
Display your new launches in this featured area on the show floor. Buyers will be
voting for the best new product of the show and the winner will be included in
post-show media coverage, as well as receive a trophy and recognition at the NEW
Product Showcase award ceremony.

PACKAGES:
Product Showcase Large Showcase - $1,000 Limited to 20 companies
   • Large glass enclosed showcase with lighting to display your product
     approx. 3’x3’ (electrical outlets are NOT available in showcase)
   • Company name, & booth number on: display sign in showcase,
     New Product Showcase signs, Show Directory ad promoting area,
     and New Product Showcase webpage

Product Showcase Display Tower Shelf - $450
   • 1 shelf within 20”x20” display case to show your product
      (electrical outlets are NOT available in showcase).
   • Company name & booth number on: display sign in showcase,
     New Product Showcase signs, Show Directory ad promoting area,
     and New Product Showcase webpage

                            January 17-19, 2020 • NEW ORLEANS, LA
                                                                                              halloweenpartyexpo.com
                            CONTACT: Marni Golden Vinci – Show Director
                            Phone: 203.242.8712 Email: marni.vinci@clarionevents.com   PRODUCED AND MANAGED BY CLARION UX   12
BUYERS CLUB PROGRAM
The Halloween & Party Expo Buyers Club is designed to deliver high quality industry buyers to the 2020
Halloween & Party Expo. Buyers Club participants have the purchasing authority and budget to make key
investment decisions for their companies. In addition, Buyers Club members will be making pre-scheduled
one-to-one appointments with Halloween & Party Expo exhibitors during the show. Along with the Halloween
& Costume Association, a significant investment has been made to develop this strategic buyer program to
enhance the show experience and deliver ROI in 2020.

Highlights of our Buyers Club Concierge Program
    • 300 top stores featuring 2-5 store retailers, international retails,
      specialty stores, and grocers                                                                                   LUB
                                                                                                         BUYERS C
    • In 2019, 3,000 appointments were generated through this program
    • Buyers and exhibitors had a 95% satisfaction rate with the meetings
    • Buyers are provided with merchandise credits to increase spending on the show floor

PRE-SHOW OPPORTUNITIES
Reach buyers as they plan and personalize their show experience. Our top buyers receive complimentary
appointment setting services through our Buyers Club Concierge. Reach these buyers as they plan their
appointments and start making connections before you arrive at the show.

PACKAGE OPTIONS:
1. Buyers Club Concierge Leader Banner – $1,000 (limit 3)
    Your banner is prominently shown at the top of every page of the                              1
    appointment planner Key Buyers use to plan their show.
                                                                                    2
                                                                                                                        3
2. Buyers Club Concierge Email Banner - $1,000 (limit 3)
    Your banner is included in all messaging Buyers Club members
    receive leading up to the show with their appointment reminders.

3. Buyers Club Concierge Category Listing - $1,000 (limit 3)
    Highlight your company’s profile in our product category search and go
    to the top of the list.

Categories Available to Sponsor:
1. Costumes
2. Party Supplies
3. Make up
4. Novelty
5. Seasonal Décor

                              January 17-19, 2020 • NEW ORLEANS, LA
                                                                                                halloweenpartyexpo.com
                              CONTACT: Marni Golden Vinci – Show Director
                              Phone: 203.242.8712 Email: marni.vinci@clarionevents.com   PRODUCED AND MANAGED BY CLARION UX   13
show.
                            Highlights of our Buyers Club Concierge Program
                               • 250 top stores featuring 2-5 store retailers, international retails, speciality stores, and

                  BUYERS CLUB PROGRAM
                               grocers
                               • In 2018, 2,100 appointments were generated through this program
                               • Buyers and exhibitors had a

                            Appointment Program
Buyers Club Lounge Sponsorship   - $5,000
                      1. Your banner is prominently shown in the                        2.                      1.
Each Buyers Club member must check         in at the
                                   appointment       loungeKey
                                                   planner    to Buyers
                                                                 confirmuse
                                                                          their
                                                                             to plan
attendance. In addition the lounge    is ashow
                                   their   destination for face-to-face meetings and
refreshments. Sponsorship includes:$1,000 per (limit 3)                                                              LUB
                                                                                                      BUYERS GCE
    • Company logo on (3) 22x28 2. signs
                                   Receive within
                                             your the  lounge
                                                   banner  in our Buyers Club                               LOUN

    • Opportunity to supply literature   or giveaways
                                   Concierge    messagingwithin   lounge
                                                             to pre-registered  Key
                                   Buyers
    • Post-show email to Buyers Club members that check into the lounge.
                                    $1,000 per (limit 3)
                               3.
                                    category search and go to the top of the list
Lounge Refreshment Sponsor - $1,000
                       $1,000 per (limit 3)
Display your company logo and booth number on a tabletop sign on the
                            Please accept this as my insertion order:
refreshment table within theCompany
                             BuyersName:Club lounge.
                             Booth #:
                             Name:
                             Email:                                 Phone:
                             Total Amount:
                             Authorized Signature:                           Date:
                             Category:

EXCLUSIVE Appointment Tracking Card
                               Make- new
                                     $500 connections for your business today.
Want to guarantee booth traffic Contact   Marni
                                from attendees   Vinci
                                               with high at 203-242-8712
                                                         buying power?      or mvinci@urban-expo.com
Include your logo and booth number on the appointment tracker card that ALL
program members are required to use throughout the show.

Product Showcase or Mannequin within Buyers Club
Lounge - $1,000 (Limited to 3 Companies)
Display your products within a showcase or on a mannequin inside the Buyers Club
Lounge. Includes (1) showcase and sign with your company name and booth number.

                           January 17-19, 2020 • NEW ORLEANS, LA
                                                                                             halloweenpartyexpo.com
                           CONTACT: Marni Golden Vinci – Show Director
                           Phone: 203.242.8712 Email: marni.vinci@clarionevents.com   PRODUCED AND MANAGED BY CLARION UX   14
FRIDAY NIGHT FASHION SHOW
The 2nd Annual Friday Night Fashion Show will be the place where new looks and products are debuted.
Taking place Friday, January 17 at 5:30pm after the show closes, all exhibitors are invited to participate
and showcase their new launches on the runway.

Post Fashion Show Reception Room - Call for pricing, Very limited spots available
Want to make a huge impact and stand out from other companies? Host one of our post-Fashion Show receptions in an
exclusive meeting room outside the Fashion Show location. You’ll have the opportunity to brand the room to your company
and create a fun networking area for your best customers, as well as meet new buyers as they leave the Fashion Show
after seeing your new products.

Catering, signage are additional.

                             January 17-19, 2020 • NEW ORLEANS, LA
                                                                                               halloweenpartyexpo.com
                             CONTACT: Marni Golden Vinci – Show Director
                             Phone: 203.242.8712 Email: marni.vinci@clarionevents.com   PRODUCED AND MANAGED BY CLARION UX   15
BREWING, BOOS AND BOOZE PARTY
This late-night gathering is open to all badge holders. It provides the opportunity for the industry to celebrate
together and will be hosted in the Generations Hall with music, dancing, drinks and more. This industry party
is the perfect opportunity to promote your brand. OVER 1,300 GUESTS ATTENDED THE 2019 PARTY.

Elite Sponsor - $10,000
   • Top banner placement on the Brewing: Boos and Booze webpage
   • Inclusion in marketing collateral promoting the event— pre-show, at the show and during
     the party.
   • Pre-show includes emails, social media, and inclusion in party directory ad and press release
   • At the show includes floor decal at your booth, company logo on signage
   • At the party includes logo on welcome signage and logo rotation on the screens
     throughout venue
   • Sponsor acknowledgment on party flyer bag insert included in ALL attendee bags.

Supporting Sponsor - $2,500 (HCA Members Discounted Rate — $1,500)
   • Banner placement on the Brewing: Boos and Booze webpage
   • Inclusion in marketing collateral promoting the event— pre-show, at the show and during
     the party.
   • Pre-show includes emails, social media, and inclusion in party directory ad and press release
   • At the show includes floor decal at your booth, company logo on signage
   • At the party includes logo on welcome signage and logo rotation on the screens
     throughout venue
   • Sponsor acknowledgment on party flyer bag insert included in ALL attendee bags.

Cocktail Sponsor - $4,500
Opportunity to create a specific branded cocktail and distribute onsite, onsite
staffing supplied as well as recognition as the cocktail sponsor by the DJ at the
party. Also includes:
   • Banner placement on the Brewing: Boos and Booze webpage
   • Inclusion in marketing collateral promoting the event— pre-show, at the show and during
     the party.
   • Pre-show includes emails, social media, and inclusion in party directory ad and press release
   • At the show includes floor decal at your booth, company logo on signage
   • At the party includes logo on welcome signage and logo rotation on the screens
     throughout venue
   • Social campaign promoting the cocktail sponsorship
   • Signage at all bars promoting your company/branded cocktail

                              January 17-19, 2020 • NEW ORLEANS, LA
                                                                                                     halloweenpartyexpo.com
                              CONTACT: Marni Golden Vinci – Show Director
                              Phone: 203.242.8712 Email: marni.vinci@clarionevents.com      PRODUCED AND MANAGED BY CLARION UX   16
BREWING, BOOS AND BOOZE PARTY
Photo Booth Sponsor: $5,000
Includes a sponsor logo on photo backdrop and opportunity to provide branded
props. Also includes:
   • Banner placement on the Brewing: Boos and Booze webpage
   • Inclusion in marketing collateral promoting the event— pre-show, at the show and during
     the party.
   • Pre-show includes emails, social media, and inclusion in party directory ad and press release
   • At the show includes floor decal at your booth, company logo on signage
   • At the party includes logo on welcome signage and logo rotation on the screens
     throughout venue
   • Recognition as photo booth sponsor on Brewing: Boos and Booze Party Bag Insert

Food & Snack Sponsor: $2,000
The sponsor has an opportunity to provide branded napkins and get sponsor recog-
nition with the server. Also includes:
   • Banner placement on the Brewing: Boos and Booze webpage
   • Inclusion in marketing collateral promoting the event— pre-show, at the show and during
     the party.
   • Pre-show includes emails, social media, and inclusion in party directory ad and press release
   • At the show includes floor decal at your booth, company logo on signage
   • At the party includes logo on welcome signage and logo rotation on the screens
     throughout venue
   • Recognition as Food & Snack sponsor on Brewing: Boos and Booze Party Bag Insert

                              January 17-19, 2020 • NEW ORLEANS, LA
                                                                                                     halloweenpartyexpo.com
                              CONTACT: Marni Golden Vinci – Show Director
                              Phone: 203.242.8712 Email: marni.vinci@clarionevents.com      PRODUCED AND MANAGED BY CLARION UX   17
ALL-INCLUSIVE MARKETING PACKAGES

Take the planning off your plate and let us help you promote your company to buyers through one of these
all-inclusive marketing packages:

SUPER HERO PACKAGE - $1,000
   • Business Card ad on “You Are Here” Map
   • Logo & Highlighted listing in Show Directory
   • Gold Package Enhanced Listing

ZOMBIE PACKAGE - $500
   • Logo on “You Are Here” Map
   • Highlighted listing in Show Directory
   • Silver Package Enhanced Listing

VAMPIRE PACKAGE - $300
   • Highlighted listing in Show Directory
   • Silver package enhanced listing

                         January 17-19, 2020 • NEW ORLEANS, LA
                                                                                           halloweenpartyexpo.com
                         CONTACT: Marni Golden Vinci – Show Director
                         Phone: 203.242.8712 Email: marni.vinci@clarionevents.com   PRODUCED AND MANAGED BY CLARION UX   18
INSERTION ORDER                                                                                             JANUARY 25-27, 2019 | NEW ORLEANS, LA

DIGITAL SPONSORSHIPS                                                AT SHOW BRANDING                                                     BUYERS CLUB PROGRAM
¨     EXCLUSIVE Countdown Clock - $5,000                            ¨     EXCLUSIVE Badge Sponsor - $7,000                               ¨ Buyers Club Program Leader Banner -
¨     Web Banner - $1,500                                           ¨     EXCLUSIVE Lanyards - $7,000                                      $1,000 (limit 3)
¨     Welcome Ad - $7,500                                           ¨     EXCLUSIVE Show Bags - $7,500                                   ¨ Buyers Club Program Email Banner -
¨     Countdown to the Show Banner                                  ¨     Show Bag Inserts - $1,150                                        $1,000 (limit 3)
      Sponsorship – $1,000                                          ¨     Shuttle Bus Sponsor - $2,000                                   ¨ Buyers Club Program Category Listing -
¨     Registration Confirmation Sponsorship -                       ¨     Hostess Handout at Registration - $3,500                         $1,000 (limit 3)
      $3,000                                                              (3 days of models)                                             ¨ Lounge Sponsorship - $5,000
¨     EXCLUSIVE Welcome Email - $3,000                              ¨     Hostess Handout at Registration - $1,500                       ¨ Lounge Refreshment Sponsor - $1,000
¨     Social Media Campaign - $500                                        (1 day of models)                                              ¨ Appointment Tracking Card - $500
¨     Pre-Show Sponsored Email - $2,000                             ¨     Bathroom Sponsorship - $2,500                                  ¨ Product Showcase or Mannequin
¨     Post-Show Sponsored Email - $2,000                            ¨     Water Station - $500                                             within Lounge - $1,000
¨     Monthly Newsletter - $500                                     ¨     Booth Drop - $500
¨     Mobile App Title Sponsor - $7,000                             ¨     EXCLUSIVE Mobile Charging                                      Friday Night Fashion Show
¨     Mobile App banner - $1,500                                          Station - $5,000                                               ¨ P
                                                                                                                                           ost Fashion Show Reception Room - Call
¨     Mobile App Push Notification - $750                           ¨     Registration Kick Panel - $3,000                                 for pricing
¨     Online Directory Featured Listing - $500                            (limited to 3) $7,500 EXCLUSIVE                                BREWING BOOZE AND
PRINT OPPORTUNITIES                                                 AT SHOW SIGNAGE                                                      BOOS PARTY
¨     Back Cover - $4,000                                           ¨      Meter Boards (double sided) - $1,500                          ¨      Elite Sponsor - $10,000
¨     Inside Front Cover - $3,500                                   ¨      Hanging Banners - Call for pricing                            ¨      Supporting Sponsor - $2,500
¨     Inside Back Cover - $3,500                                    ¨      Backlit Signage - Call for Pricing                            ¨      (HCA Members Discounted Rate - $1,500)
¨     Inside Front Cover (2 Page Spread) - $6,500                   ¨      Floor Decals - $2,500                                         ¨      Cocktail Sponsor - $4,500
¨     Full Page Ad - $1,500                                         ¨      Aisle Signs - $750 per sign                                   ¨      Photo Booth Sponsor - $5,000
¨     Half Page Ad - $750                                           ¨      Aisle Signs - $3,000 for 5 signs (receive 1 free)             ¨      Food & Snack Sponsor - $2,000
¨     2 Page Spread Ad - $2,500                                     ¨      Rotating Kiosks - $5,000 (limited to 3)                       ¨      Goodie Bag Sponsor - $1,000
¨     Logo & Highlighted Listing - $500                             ¨      Video at Registration - call for pricing                      ALL-INCLUSIVE MARKETING
¨     Highlighted Listing - $250
                                                                    PRODUCT SHOWCASES                                                    PACKAGES
¨     Inside Panel Ad - $2,000
                                                                    ¨ Mannequin Showcase - $1,500 Limited                                ¨ Super Hero Package - $1,000
¨     Business Card size ad - $750
                                                                      to 6 companies                                                     ¨ Zombie Package - $500
¨     Logo Call-out - $500
                                                                    ¨ Product Showcase - Large Showcase - 		                             ¨ Vampire Package - $300
¨     Show Daily Logo Inclusion - $500
                                                                      $1,000
                                                                    ¨ Product Showcase - Shelf Only - $450                               TOTAL: _____________________

                         Email completed form back to Marni Golden Vinci at marni.vinci@clarionevents.com

Yes, I would like to reserve the Advertisement(s) and/or Sponsorship(s) checked above. Please accept this as my insertion order.

Company:______________________________________________________________ Booth #:__________________________________

Name:_________________________________________________________________ Tel:_____________________________________

Email:__________________________________________________________________________________________________________

Authorized Signature:_______________________________________________________________ Date:__________________________
*Sponsorship fee only. Costs of production, materials and labor additional. Costs of catering may apply to some items. Terms: Payment is due in accordance with the payment schedule on page one
of the Application & License Agreement for the Exhibition Participation. When advertising and promotional opportunities are reserved after the 100% due date, payment will be due in full with the
initial invoice. With an authorized signature the form serves as your official insertion order. All media opportunities are non-cancelable and non-refundable. Management has the right to offer new
products or positions throughout the show cycle that may not be listed above. Above prices are valid for current exhibitors.

                                                                 Questions? Want to build a custom package for your company?
                                                         Contact: Marni Golden Vinci at (203) 242-8712 or marni.vinci@clarionevents.com
                                                                                                   halloweenpartyexpo.com
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