SPONSORSHIP OPPORTUNITIES - REACH 3,500 BUYERS & DECISION MAKERS - Halloween & Party Expo
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' JANUARY 17-19, 2020 E RNEST N MORIAL CONVENTION CENTER NEW ORLEANS, LA REACH 3,500 BUYERS & DECISION MAKERS #THEHPE HALLOWEENPARTYEXPO.COM SPONSORSHIP OPPORTUNITIES OWNED & MANAGED BY: CO-LOCATED WITH:
Capture the attention of 3,500+ retailers with decision making power at North America’s only event devoted to Halloween, Party and Haunt. The show provides you with a strategic forum to launch new products, meet new customers and write orders. Your sponsorship will boost your brand visibility, drive booth traffic and guarantee more leads. 43% 45% 68% 90% of buyers have of attendees of attendees of attendees annual sales of greater have 2 or more come to the show to come to find than $1 million store locations place orders new products TABLE OF CONTENTS We offer a variety of sponsorships and price points to meet your business needs. Page 3 – Purchasing Power Pages 4-6 – Digital Sponsorships Pages 7 – Print Opportunities Pages 8-9 – At Show Branding Page 10-11 – At Show Signage Page 12 – Product Showcase Page 13-14 – Buyers Club Program Page 16-17 – Brewing, Booze and Boos Party Page 18 – All-Inclusive Marketing Packages January 17-19, 2020 • NEW ORLEANS, LA halloweenpartyexpo.com CONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: marni.vinci@clarionevents.com PRODUCED AND MANAGED BY CLARION UX 2
REACH 3,500 BUYERS WITH PURCHASING POWER 90% OF ATTENDEES HAVE PURCHASING AUTHORITY: OWNER PARTNER MANAGER PURCHASING BUYER ATTENDEES REPRESENT 2 5 5 ALL 50 STATES AND MORE THAN 51 COUNTRIES TOP BUSINESS TYPES: Costume Store: 27% Specialty Store: 14% Party Store: 14% Gift, Souvenir and Resorts: 7% Online Retailer: 12% Entertainment Locations: 7% PLUS ACCESS TO 1,000+ haunted attraction owners and operators through the event’s co-location with HAuNTcon: The Haunted Attraction National Tradeshow & Convention January 17-19, 2020 • NEW ORLEANS, LA halloweenpartyexpo.com CONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: marni.vinci@clarionevents.com PRODUCED AND MANAGED BY CLARION UX 3
DIGITAL SPONSORSHIPS EXCLUSIVE Welcome Ad - $7,500 This large, dramatic, high-impact banner with your message is the first thing seen by each unique visitor to the site. Exclusive to one advertiser. A 600x500 pixel banner image. Banner will run from date of confirmation through February 2020. The Halloween & Party Expo website had 45,000+ unique visitors in 2018. EXCLUSIVE Registration Confirmation Sponsorship – $3,000 The perfect placement for your brand is on the registration page that every buyer accesses to register for the show. Place your company banner, with customizable link on each page of the process as well as the email message that is sent to every buyer with their barcode. As added value, we re-send the confirmation message again the week prior to the Show so that every attendee will have your brand in their hand as they walk up to the Show registration desk to print their badge. EXCLUSIVE Countdown Clock Sponsorship - $500 The Countdown Clock Sponsorship will help you promote your brand in a unique and impactful way. This dynamic online advertising unit allows your brand to take center stage. This ad unit appears on the homepage of the website and is sold exclusively YOUR LOGO HERE to one advertiser. If you want to stand out, this is the opportunity for you. EXCLUSIVE Welcome Email – $3,000 Increase brand awareness and distinguish your company from your competitors with the Halloween & Party Expo welcome email. This customizable message is sent to ALL attendees as they check in at registration. This EXCLUSIVE email sponsorship is the perfect way to maximize your exposure and digitally shake your prospects hands as they walk onto the Show floor. Average open rates are more than 60%! January 17-19, 2020 • NEW ORLEANS, LA halloweenpartyexpo.com CONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: marni.vinci@clarionevents.com PRODUCED AND MANAGED BY CLARION UX 4
DIGITAL SPONSORSHIPS Social Media Campaign – $500 We’ve created an all-inclusive social media marketing package to help you engage with our audience prior to and during the show and live at the show to drive traffic to your booth, as well as increase sales. Take the stress out of planning and let us help promote your company’s participation in the show through our Social Media Channels. Includes 2 Instagram posts, 2 Facebook posts, and 2 Twitter posts. Total Followers: More than 10,000 Web Banner - $1,500 The website is where buyers are going to plan their trip, find new products, view YOUR the exhibitor list and more. Website banners are extended site-wide, meaning your BANNER AD brand message will appear on each page of the site and can be linked directly to your HERE website. Buyers will visit the website five to six times on average before the show. Banner will run from date of confirmation through February 2020. Pre-Show Sponsored Email - $2,000 YOUR LOGO HERE Connect with 3,500+ buyers and key decision-makers using our pre-qualified Halloween & Party Expo buyer database. Spend less time generating and cleaning lists and more time marketing with relevant and up-to-date business data. YOUR EMAIL CONTENT Average Open Rate: 35% HERE Average Click Through Rate: 20% Post-Show Sponsored Email - $2,000 YOUR LOGO HERE Follow up with 3,500+ buyers and key decision-makers using our pre-qualified Halloween & Party Expo buyer database. Spend less time generating and cleaning lists and more time marketing with relevant and up-to-date business data. YOUR EMAIL CONTENT Average Open Rate: 35% HERE Average Click Through Rate: 20% Countdown to the Show Email Sponsorship – $1,500 (limited to 5 companies) Get every attendee familiar with your brand by placing your message banner at the top of our pre-show planning emails sent by our team to ALL pre-registered attendees. January 17-19, 2020 • NEW ORLEANS, LA halloweenpartyexpo.com CONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: marni.vinci@clarionevents.com PRODUCED AND MANAGED BY CLARION UX 5
DIGITAL SPONSORSHIPS Online Directory Featured Listing - See Below BASIC LISTING SILVER LISTING GOLD LISTING COST INCLUDED $150 $350 Company Name x x x Company Booth Number x x x Website URL x x x Company Logo x x x Company Description (characters) 250 1000 3000 Product Categories 10 15 20 Website URL x x x Videos 1 3 Press Releases 1 3 5 New Products 1 4 10 Show Specials 1 4 10 Floorplan ad x Premium Position/top of list x EXCLUSIVE Mobile App Title Sponsor - $7,000 Your logo will be displayed on the app splash screen when attendees first open the app and a banner ad will rotate throughout the mobile app recognizing your company as the official mobile app sponsor. The banner ad will link to your company profile and your company will be recognized as the official mobile app sponsor on all applicable preshow and onsite marketing materials. More than 50% of attendees downloaded the app at the 2019 event! Mobile App Banner - $1,500 Your banner will rotate throughout the mobile app with your messaging and logo. Direct attendees straight to your booth as they walk the show floor. Mobile App Push Notification - $750 per notification (Limited to 9 Companies) Send a mobile notification to buyers with your show specials, booth events, and new products as they walk the show floor. This notification will pop up on every buyer’s screen and link directly to your company profile. January 17-19, 2020 • NEW ORLEANS, LA halloweenpartyexpo.com CONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: marni.vinci@clarionevents.com PRODUCED AND MANAGED BY CLARION UX 6
PRINT OPPORTUNITIES Show Directory Not only a prime planning and navigation tool during the Halloween & Party Expo, but also a buyers’ desk reference throughout the year. Over 3,500 copies are distributed and being part of our printed show directory gives your brand exposure year-round in print. • Back Cover - $4,000 Specifications: • Inside Front Cover - $3,500 AD SIZE BLEED TRIM LIVE • Inside Back Cover - $3,500 Full Page 5.5625"w x 5.3125"w x 4.8125"w x • Inside Front Cover 8.625"h 8.375"h 7.875"h (2 Page Spread) - $6,500 2 Page 10.875"w x 10.625"w x 10.125"w x • Full Page Ad – $1,500 Spread 8.625"h 8.375"h 7.875"h • Half Page Ad - $750 Half Page N/A N/A 4.375"w x 3.75"h • 2 Page Spread Ad - $2,500 • Logo & Highlighted Listing - $500 • Highlighted Listing - $250 Printed Map and Your Are Here Kiosk Sponsorship not only includes your logo with call out on the large “You Are Here” maps throughout the show floor, but also includes a printed map handed to all buy- ers at registration. You will literally be in the palm of your next buyer! • Inside Panel Ad & Logo Call Out - $2,000 (Limited to 2 Companies) Specs: 8.5”w x 4.625”h bleed: .125” •B usiness Card size ad - $750 Specs for business card size: 3.5”w x 2”h • Logo Call-out - $500 Show Daily Logo Inclusion - $500 Each buyer is handed a schedule of the day’s events as they enter the show floor. SHOW NEWS | FRIDAY, JANUAR Y 12 Your logo and booth number can be displayed on this daily reference guide along- W elcome to New Orleans and this year’s Halloween & Party Expo! We have a great line-up of new products, new insights and new connections in store for you. Take advantage of our redesigned education program featuring new panels and roundtable discussions designed specifically for retailers. In addition, the Haunted Trends Runway has returned this year with WELCOME HIA MEMBERS! side important show information and updates. C O M PA N Y B O OT H C O M PA N Y B O OT H more fashion shows and demos of this year’s hottest new products. Visit booth 1953 for more! Bauer Pacific Imports........................1254 Imagine by Rubie’s ............................ 1736 Burleska/Lostwear ..............................809 InCharacter Costumes .......................737 Your badge also gives you access to our NEW co-location with California Costumes ............................ 919 Jacobson Hat Co., Inc ...................... 2219 HAuNTcon: The Haunted Attraction National Tradeshow and Camden .........................................................711 Kalan L.P. ...................................................2307 Convention. Be sure to explore this area of the show floor for one-of- Caretas REV S.A. de KBW Global Corp...................................609 a-kind props and décor. C.V./Ghoulish Productions..............847 Kryolan Professional Charades Make-up .....................................................1501 If you have any questions during your time at the show, don’t hesitate (The Diamond Collection)............. 1654 Leg Avenue, Inc ...................................2610 to ask a member of our team – we are here to ensure you have a Cinema Secrets, Inc ..........................2025 Loftus successful event! Clausplay by Rubie’s .........................1737 International..............822, 823, 828, 829 Cool Glow Novelties / Mehron Makeup ...................................1329 Fun Central.............................................. 1926 Morphsuits...................................... 828, 829 This evening, the Brewing Boos Delicious of NY ..................................... 1736 Morris Costumes ..................................1855 & Booze Costume Ball will take The Diamond Collection: Music Legs (Sky Hosiery, Inc)..........1407 place from 8:00 PM – 11:00 PM Charades, Highest Heel, Pizazz, Princess Paradise .............. 1654 Party King Costumes........................2407 at Generations Hall (310 Andrew The Disguise ......................................................2137 Pizazz Higgins Blvd.) Wear your best (The Diamond Collection)............. 1654 costume and be ready for a fun Dreamgirl.....................................1106, 1201 br eW INg and Pleaser USA, Inc ..................................1008 industry celebration of networking, BoOs Ellie Shoes ............................................... 1229 Primal Contact Lenses.....................1323 dancing and more. Remember to elope, Inc .................................... 1937, 2037 bOOZ e Princess Paradise bring your badge for admittance. Flashback & Freedom..................... 2107 (The Diamond Collection)..............1455 Foothills Creations, Rasta Imposta ......................... 1862, 1963 LTD/Dracula House ..........................1137 Regent Products Corporation ....... 1836 Forplay, Inc .............................................. 1307 Rockstar Wigs ........................................1901 Forum Novelties ...................................1419 RUNWAY SCHEDULE Fun Express .............................................1727 Roma Costumes/Bikini ...................1819 Rubie’s ...........................................1337, 1447 TODAY’S SCHEDULE OF PRESENTATIONS ON THE Fun World.................................................... 237 Rubie’s Pet Shop Boutique ...........1237 HAUNTED TRENDS RUNWAY Funny Fashion ........................................ 1119 Halloween Industry Association......554 Scarecrow Vampire Fangs ............1919 Runway shows, retailer panels and product launches LIVE on stage - Halloween Resource Center.......1454 Secret Wishes ........................................1737 BOOTH #1953 Hearts & Roses ......................................1944 SKD Party by Forum...........................1419 See costumes, accessories and other merchandise off the hanger HGM Costume Inc. ............................. 2224 Starline .......................................................2407 and in action. Listen to top industry peers discuss today’s hot Highest Heel Sun-Staches ........................................... 2129 industry topics. All on the Haunted Trends Runway! (The Diamond Collection)............. 1654 Sunstar, Inc...................................... 619, 719 HMS .............................................................. 2019 Underwraps.................................937, 1037 For every exhibitor runway show that you attend, you can enter to win I Love Yumio ...........................................2406 Zagone ........................................................1755 a $300 merchandise credit with the exhibiting brand on the runway! 10:30 AM – 10:45 AM Hot Pink/HPI Apparel Runway Show RETAIL ROUNDTABLES LOGO & 11:00 AM – 12:00 PM Panel Discussion Brick and Mortar In Store Experiences: Best Practices to Strengthen Customer Loyalty CONNECT WITH YOUR PEERS AT OUR DAILY Sales & More RETAIL ROUNDTABLE DISCUSSIONS Moderated by: Nicole Reyhle, Retail Minded BOOTH # Panelists: David Levich, Shark Tank Alum | Zeke TODAY’S TOPIC: Jennings, Editor of Party & Halloween Retailer | Retail Realities: Five Hot Topics Among Merchants Today Manuel Martinez, Greenspoint Company 1:00 PM – 2:00 PM 12:15 PM – 12:30 PM Tribute to Philip Morris, Morris Costumes Moderated by: Nicole Reyhle, Retail Minded HERE 12:30 PM – 12:45 PM Hot Pink/HPI Apparel Runway Show Panelists: Brian Gibbs, President of Refund Retriever | Jasmine Glasheen, Retail Researcher for Retail Minded | 1:00 PM Dreamgirl Runway Show Manuel Martinez, Greenspoint Company | Steve Green, 3:30 PM Dreamgirl Runway Show & Reception ITZAPARTY Store JOIN THE CONVERSATION AND SHARE YOUR EXPERIENCE BY USING #THEHPE January 17-19, 2020 • NEW ORLEANS, LA halloweenpartyexpo.com CONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: marni.vinci@clarionevents.com PRODUCED AND MANAGED BY CLARION UX 7
AT SHOW BRANDING EXCLUSIVE Lanyards - $7,000 Put your logo around the neck of all attendees at the show - everyone is required to wear a badge to enter the show floor. Your brand will be front and center. EXCLUSIVE Mobile Charging Table Sponsorship – $5,000 Have your branding and marketing message on 3 mobile charging stations throughout the show floor. Reach attendees while they are charging their phones. A great way to boost traffic to your booth and provide an enjoyable experience for attendees – with your name on it. EXCLUSIVE Badge Sponsor - $5,000 Everyone with a badge will see your company name with this premium placement. Your logo will be placed strategically on the badge of every attendee. RETAILER EXCLUSIVE Show Bags - $7,500 A walking brand message sure to catch buyers’ eyes. This opportunity allows you to showcase your brand message on our official show bags. Production not included. January 17-19, 2020 • NEW ORLEANS, LA halloweenpartyexpo.com CONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: marni.vinci@clarionevents.com PRODUCED AND MANAGED BY CLARION UX 8
AT SHOW BRANDING Show Bag Inserts - $1,150 (Limited to 5 companies) Include your company message or sample product inside our official Show Bags. Handed out to ALL buyers, this promotion is a great way to further showcase your company and specials at show booth promotions. *Sample product or information flyer is provided by the sponsor. Shipping is not included. Hostess Handout at Registration - $3,500 (3 days of models), or $1,500 (1 day of models) Efficiently and effectively create brand exposure outside your booth. Models will be able to handout information about your companies, as well as be ‘branded’ for the total look and attitude for your product. *Sponsor must provide handout and model. Bathroom Sponsorship - $2,500 (3 show floor bathroom takeovers) Display your message to a captivated audience! This sponsorship is a great way to showcase your brand to buyers throughout the day. Items can include: • Branding on bathroom stalls (pending approval from convention center) • Signage located inside/outside show floor bathrooms Water Station - $500 Display your company logo and booth number on 22x28” sign that will be placed next to all water stations throughout the show floor. Drive buyers right to your booth after they have taken a water break! Booth Drop - $500 Looking to create relationships with other vendors and exhibitors? With this sponsorship, your handout or flyer will be distributed to every exhibitor on the show floor (1) time during the show. January 17-19, 2020 • NEW ORLEANS, LA halloweenpartyexpo.com CONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: marni.vinci@clarionevents.com PRODUCED AND MANAGED BY CLARION UX 9
AT SHOW SIGNAGE Meter Boards (double sided) - $1,500 Visible throughout the main show floor aisles, double-sided meter boards provide the perfect opportunity to a quick brand impression for buyers. Exhibitor provides print-ready artwork. Production and labor charges are included. Pop-Up Meterboard - $750 *Produced and provided by sponsor Hanging Banners/Column Wraps – Call for pricing Reach buyers at the show by having visibility through hanging banners or column wraps. These opportunities are perfect for brands who want to leave lasting visual impressions for buyers. Production and labor charges are not included. Backlit Signage – Call for pricing Get your company graphics in front of attendees as they walk to and from the show each day by advertising with these beautiful, framed eye-level signs along the main walkway. Sponsor more than one for a great panoramic image that is sure to catch everyone’s eye. Exhibitor provides print-ready artwork. Production and labor included. January 17-19, 2020 • NEW ORLEANS, LA halloweenpartyexpo.com CONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: marni.vinci@clarionevents.com PRODUCED AND MANAGED BY CLARION UX 10
AT SHOW SIGNAGE Aisle Sign Danglers - $750 per sign or $3,000 for 5 signs (receive 1 free) The aisle signs are highly visible and constantly used as a navigational guide which makes them the perfect opportunity for displaying your company logo and booth number! It is the repeat branding of this option that embeds your company into the minds of all walking the show. The exhibitor provides print-ready artwork. Production and labor charges are not included. Registration Kick Panels - $3,000 (limited to 3 advertisers) $7,500 exclusive Make a big impression with larger than life graphics on the Registration Kick Panels. Every single attendee comes through registration. Take advantage of the exposure this opportunity offers by putting your marketing message directly in front of attendees as they walk up to the registration counters. Opportunity includes production and your logo on every kick panel at the registration counters. Here Your Ad Floor Decals - $2,500 (Includes 10 decals) Create custom artwork to create a dramatic presentation on the show floor aisles. This is the perfect opportunity to guide buyers straight to your booth. Exhibitor provides print-ready artwork. Production and labor charges are not included. January 17-19, 2020 • NEW ORLEANS, LA halloweenpartyexpo.com CONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: marni.vinci@clarionevents.com PRODUCED AND MANAGED BY CLARION UX 11
PRODUCT SHOWCASE Strategically place your products in front of every buyer walking the show floor. Mannequin Showcase - $1,500 Limited to 6 companies Three (3) mannequins artfully displayed in the registration area for duration of the show. Company name & booth number on display sign with mannequins and included on meter board signage. *A sponsor has their choice of male, female or child for their mannequin package. Sponsor is responsible for dressing their mannequin display before the show floor opens. NEW Product Showcase The number one reason attendees come to the show is to find NEW products! Display your new launches in this featured area on the show floor. Buyers will be voting for the best new product of the show and the winner will be included in post-show media coverage, as well as receive a trophy and recognition at the NEW Product Showcase award ceremony. PACKAGES: Product Showcase Large Showcase - $1,000 Limited to 20 companies • Large glass enclosed showcase with lighting to display your product approx. 3’x3’ (electrical outlets are NOT available in showcase) • Company name, & booth number on: display sign in showcase, New Product Showcase signs, Show Directory ad promoting area, and New Product Showcase webpage Product Showcase Display Tower Shelf - $450 • 1 shelf within 20”x20” display case to show your product (electrical outlets are NOT available in showcase). • Company name & booth number on: display sign in showcase, New Product Showcase signs, Show Directory ad promoting area, and New Product Showcase webpage January 17-19, 2020 • NEW ORLEANS, LA halloweenpartyexpo.com CONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: marni.vinci@clarionevents.com PRODUCED AND MANAGED BY CLARION UX 12
BUYERS CLUB PROGRAM The Halloween & Party Expo Buyers Club is designed to deliver high quality industry buyers to the 2020 Halloween & Party Expo. Buyers Club participants have the purchasing authority and budget to make key investment decisions for their companies. In addition, Buyers Club members will be making pre-scheduled one-to-one appointments with Halloween & Party Expo exhibitors during the show. Along with the Halloween & Costume Association, a significant investment has been made to develop this strategic buyer program to enhance the show experience and deliver ROI in 2020. Highlights of our Buyers Club Concierge Program • 300 top stores featuring 2-5 store retailers, international retails, specialty stores, and grocers LUB BUYERS C • In 2019, 3,000 appointments were generated through this program • Buyers and exhibitors had a 95% satisfaction rate with the meetings • Buyers are provided with merchandise credits to increase spending on the show floor PRE-SHOW OPPORTUNITIES Reach buyers as they plan and personalize their show experience. Our top buyers receive complimentary appointment setting services through our Buyers Club Concierge. Reach these buyers as they plan their appointments and start making connections before you arrive at the show. PACKAGE OPTIONS: 1. Buyers Club Concierge Leader Banner – $1,000 (limit 3) Your banner is prominently shown at the top of every page of the 1 appointment planner Key Buyers use to plan their show. 2 3 2. Buyers Club Concierge Email Banner - $1,000 (limit 3) Your banner is included in all messaging Buyers Club members receive leading up to the show with their appointment reminders. 3. Buyers Club Concierge Category Listing - $1,000 (limit 3) Highlight your company’s profile in our product category search and go to the top of the list. Categories Available to Sponsor: 1. Costumes 2. Party Supplies 3. Make up 4. Novelty 5. Seasonal Décor January 17-19, 2020 • NEW ORLEANS, LA halloweenpartyexpo.com CONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: marni.vinci@clarionevents.com PRODUCED AND MANAGED BY CLARION UX 13
show. Highlights of our Buyers Club Concierge Program • 250 top stores featuring 2-5 store retailers, international retails, speciality stores, and BUYERS CLUB PROGRAM grocers • In 2018, 2,100 appointments were generated through this program • Buyers and exhibitors had a Appointment Program Buyers Club Lounge Sponsorship - $5,000 1. Your banner is prominently shown in the 2. 1. Each Buyers Club member must check in at the appointment loungeKey planner to Buyers confirmuse their to plan attendance. In addition the lounge is ashow their destination for face-to-face meetings and refreshments. Sponsorship includes:$1,000 per (limit 3) LUB BUYERS GCE • Company logo on (3) 22x28 2. signs Receive within your the lounge banner in our Buyers Club LOUN • Opportunity to supply literature or giveaways Concierge messagingwithin lounge to pre-registered Key Buyers • Post-show email to Buyers Club members that check into the lounge. $1,000 per (limit 3) 3. category search and go to the top of the list Lounge Refreshment Sponsor - $1,000 $1,000 per (limit 3) Display your company logo and booth number on a tabletop sign on the Please accept this as my insertion order: refreshment table within theCompany BuyersName:Club lounge. Booth #: Name: Email: Phone: Total Amount: Authorized Signature: Date: Category: EXCLUSIVE Appointment Tracking Card Make- new $500 connections for your business today. Want to guarantee booth traffic Contact Marni from attendees Vinci with high at 203-242-8712 buying power? or mvinci@urban-expo.com Include your logo and booth number on the appointment tracker card that ALL program members are required to use throughout the show. Product Showcase or Mannequin within Buyers Club Lounge - $1,000 (Limited to 3 Companies) Display your products within a showcase or on a mannequin inside the Buyers Club Lounge. Includes (1) showcase and sign with your company name and booth number. January 17-19, 2020 • NEW ORLEANS, LA halloweenpartyexpo.com CONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: marni.vinci@clarionevents.com PRODUCED AND MANAGED BY CLARION UX 14
FRIDAY NIGHT FASHION SHOW The 2nd Annual Friday Night Fashion Show will be the place where new looks and products are debuted. Taking place Friday, January 17 at 5:30pm after the show closes, all exhibitors are invited to participate and showcase their new launches on the runway. Post Fashion Show Reception Room - Call for pricing, Very limited spots available Want to make a huge impact and stand out from other companies? Host one of our post-Fashion Show receptions in an exclusive meeting room outside the Fashion Show location. You’ll have the opportunity to brand the room to your company and create a fun networking area for your best customers, as well as meet new buyers as they leave the Fashion Show after seeing your new products. Catering, signage are additional. January 17-19, 2020 • NEW ORLEANS, LA halloweenpartyexpo.com CONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: marni.vinci@clarionevents.com PRODUCED AND MANAGED BY CLARION UX 15
BREWING, BOOS AND BOOZE PARTY This late-night gathering is open to all badge holders. It provides the opportunity for the industry to celebrate together and will be hosted in the Generations Hall with music, dancing, drinks and more. This industry party is the perfect opportunity to promote your brand. OVER 1,300 GUESTS ATTENDED THE 2019 PARTY. Elite Sponsor - $10,000 • Top banner placement on the Brewing: Boos and Booze webpage • Inclusion in marketing collateral promoting the event— pre-show, at the show and during the party. • Pre-show includes emails, social media, and inclusion in party directory ad and press release • At the show includes floor decal at your booth, company logo on signage • At the party includes logo on welcome signage and logo rotation on the screens throughout venue • Sponsor acknowledgment on party flyer bag insert included in ALL attendee bags. Supporting Sponsor - $2,500 (HCA Members Discounted Rate — $1,500) • Banner placement on the Brewing: Boos and Booze webpage • Inclusion in marketing collateral promoting the event— pre-show, at the show and during the party. • Pre-show includes emails, social media, and inclusion in party directory ad and press release • At the show includes floor decal at your booth, company logo on signage • At the party includes logo on welcome signage and logo rotation on the screens throughout venue • Sponsor acknowledgment on party flyer bag insert included in ALL attendee bags. Cocktail Sponsor - $4,500 Opportunity to create a specific branded cocktail and distribute onsite, onsite staffing supplied as well as recognition as the cocktail sponsor by the DJ at the party. Also includes: • Banner placement on the Brewing: Boos and Booze webpage • Inclusion in marketing collateral promoting the event— pre-show, at the show and during the party. • Pre-show includes emails, social media, and inclusion in party directory ad and press release • At the show includes floor decal at your booth, company logo on signage • At the party includes logo on welcome signage and logo rotation on the screens throughout venue • Social campaign promoting the cocktail sponsorship • Signage at all bars promoting your company/branded cocktail January 17-19, 2020 • NEW ORLEANS, LA halloweenpartyexpo.com CONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: marni.vinci@clarionevents.com PRODUCED AND MANAGED BY CLARION UX 16
BREWING, BOOS AND BOOZE PARTY Photo Booth Sponsor: $5,000 Includes a sponsor logo on photo backdrop and opportunity to provide branded props. Also includes: • Banner placement on the Brewing: Boos and Booze webpage • Inclusion in marketing collateral promoting the event— pre-show, at the show and during the party. • Pre-show includes emails, social media, and inclusion in party directory ad and press release • At the show includes floor decal at your booth, company logo on signage • At the party includes logo on welcome signage and logo rotation on the screens throughout venue • Recognition as photo booth sponsor on Brewing: Boos and Booze Party Bag Insert Food & Snack Sponsor: $2,000 The sponsor has an opportunity to provide branded napkins and get sponsor recog- nition with the server. Also includes: • Banner placement on the Brewing: Boos and Booze webpage • Inclusion in marketing collateral promoting the event— pre-show, at the show and during the party. • Pre-show includes emails, social media, and inclusion in party directory ad and press release • At the show includes floor decal at your booth, company logo on signage • At the party includes logo on welcome signage and logo rotation on the screens throughout venue • Recognition as Food & Snack sponsor on Brewing: Boos and Booze Party Bag Insert January 17-19, 2020 • NEW ORLEANS, LA halloweenpartyexpo.com CONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: marni.vinci@clarionevents.com PRODUCED AND MANAGED BY CLARION UX 17
ALL-INCLUSIVE MARKETING PACKAGES Take the planning off your plate and let us help you promote your company to buyers through one of these all-inclusive marketing packages: SUPER HERO PACKAGE - $1,000 • Business Card ad on “You Are Here” Map • Logo & Highlighted listing in Show Directory • Gold Package Enhanced Listing ZOMBIE PACKAGE - $500 • Logo on “You Are Here” Map • Highlighted listing in Show Directory • Silver Package Enhanced Listing VAMPIRE PACKAGE - $300 • Highlighted listing in Show Directory • Silver package enhanced listing January 17-19, 2020 • NEW ORLEANS, LA halloweenpartyexpo.com CONTACT: Marni Golden Vinci – Show Director Phone: 203.242.8712 Email: marni.vinci@clarionevents.com PRODUCED AND MANAGED BY CLARION UX 18
INSERTION ORDER JANUARY 25-27, 2019 | NEW ORLEANS, LA DIGITAL SPONSORSHIPS AT SHOW BRANDING BUYERS CLUB PROGRAM ¨ EXCLUSIVE Countdown Clock - $5,000 ¨ EXCLUSIVE Badge Sponsor - $7,000 ¨ Buyers Club Program Leader Banner - ¨ Web Banner - $1,500 ¨ EXCLUSIVE Lanyards - $7,000 $1,000 (limit 3) ¨ Welcome Ad - $7,500 ¨ EXCLUSIVE Show Bags - $7,500 ¨ Buyers Club Program Email Banner - ¨ Countdown to the Show Banner ¨ Show Bag Inserts - $1,150 $1,000 (limit 3) Sponsorship – $1,000 ¨ Shuttle Bus Sponsor - $2,000 ¨ Buyers Club Program Category Listing - ¨ Registration Confirmation Sponsorship - ¨ Hostess Handout at Registration - $3,500 $1,000 (limit 3) $3,000 (3 days of models) ¨ Lounge Sponsorship - $5,000 ¨ EXCLUSIVE Welcome Email - $3,000 ¨ Hostess Handout at Registration - $1,500 ¨ Lounge Refreshment Sponsor - $1,000 ¨ Social Media Campaign - $500 (1 day of models) ¨ Appointment Tracking Card - $500 ¨ Pre-Show Sponsored Email - $2,000 ¨ Bathroom Sponsorship - $2,500 ¨ Product Showcase or Mannequin ¨ Post-Show Sponsored Email - $2,000 ¨ Water Station - $500 within Lounge - $1,000 ¨ Monthly Newsletter - $500 ¨ Booth Drop - $500 ¨ Mobile App Title Sponsor - $7,000 ¨ EXCLUSIVE Mobile Charging Friday Night Fashion Show ¨ Mobile App banner - $1,500 Station - $5,000 ¨ P ost Fashion Show Reception Room - Call ¨ Mobile App Push Notification - $750 ¨ Registration Kick Panel - $3,000 for pricing ¨ Online Directory Featured Listing - $500 (limited to 3) $7,500 EXCLUSIVE BREWING BOOZE AND PRINT OPPORTUNITIES AT SHOW SIGNAGE BOOS PARTY ¨ Back Cover - $4,000 ¨ Meter Boards (double sided) - $1,500 ¨ Elite Sponsor - $10,000 ¨ Inside Front Cover - $3,500 ¨ Hanging Banners - Call for pricing ¨ Supporting Sponsor - $2,500 ¨ Inside Back Cover - $3,500 ¨ Backlit Signage - Call for Pricing ¨ (HCA Members Discounted Rate - $1,500) ¨ Inside Front Cover (2 Page Spread) - $6,500 ¨ Floor Decals - $2,500 ¨ Cocktail Sponsor - $4,500 ¨ Full Page Ad - $1,500 ¨ Aisle Signs - $750 per sign ¨ Photo Booth Sponsor - $5,000 ¨ Half Page Ad - $750 ¨ Aisle Signs - $3,000 for 5 signs (receive 1 free) ¨ Food & Snack Sponsor - $2,000 ¨ 2 Page Spread Ad - $2,500 ¨ Rotating Kiosks - $5,000 (limited to 3) ¨ Goodie Bag Sponsor - $1,000 ¨ Logo & Highlighted Listing - $500 ¨ Video at Registration - call for pricing ALL-INCLUSIVE MARKETING ¨ Highlighted Listing - $250 PRODUCT SHOWCASES PACKAGES ¨ Inside Panel Ad - $2,000 ¨ Mannequin Showcase - $1,500 Limited ¨ Super Hero Package - $1,000 ¨ Business Card size ad - $750 to 6 companies ¨ Zombie Package - $500 ¨ Logo Call-out - $500 ¨ Product Showcase - Large Showcase - ¨ Vampire Package - $300 ¨ Show Daily Logo Inclusion - $500 $1,000 ¨ Product Showcase - Shelf Only - $450 TOTAL: _____________________ Email completed form back to Marni Golden Vinci at marni.vinci@clarionevents.com Yes, I would like to reserve the Advertisement(s) and/or Sponsorship(s) checked above. Please accept this as my insertion order. Company:______________________________________________________________ Booth #:__________________________________ Name:_________________________________________________________________ Tel:_____________________________________ Email:__________________________________________________________________________________________________________ Authorized Signature:_______________________________________________________________ Date:__________________________ *Sponsorship fee only. Costs of production, materials and labor additional. Costs of catering may apply to some items. Terms: Payment is due in accordance with the payment schedule on page one of the Application & License Agreement for the Exhibition Participation. When advertising and promotional opportunities are reserved after the 100% due date, payment will be due in full with the initial invoice. With an authorized signature the form serves as your official insertion order. All media opportunities are non-cancelable and non-refundable. Management has the right to offer new products or positions throughout the show cycle that may not be listed above. Above prices are valid for current exhibitors. Questions? Want to build a custom package for your company? Contact: Marni Golden Vinci at (203) 242-8712 or marni.vinci@clarionevents.com halloweenpartyexpo.com
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