SPONSORSHIP DECK 2020 - uphere.com - Up Here Festival
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2020 SPONSORSHIP DECK uphere.com
WHAT IS UP HERE?
Up Here is an urban art and music festival that combines the
live creation of large scale murals with musical performances
by some of Canada’s most established and emerging artists.
UP HERE 6 TAKES PLACE AUGUST 14-16, 2020
IN WEIRD AND WONDERFUL SUDBURY, CANADA.
3
HERE WE GO AGAIN.
In 2015, Up Here festival was launched in Sudbury, Ontario, inspired by
the idea that art can transform a community. Since then, thousands of
partners, volunteers and passionnate individuals answered the call..
In five short years, Up Here has created a legacy of 35+ new murals around
Sudbury, presented hundreds of musical acts in unique locations, and has
grown into one of Canada’s most anticipated independant arts events.
35+ NEW MURALS 50+ CONCERTS 9900+ PEOPLE
created since 2012 held in 14 local venues 2019 festival entrances
4
OUR MAGIC FORMULA
MURALS MUSIC INSTALLATIONS
Provoking pieces of contemporary Spellbinding concerts by some of Site-specific immersive art installations
public art created by artists from Canada’s hottest emerging artists. and things that blink in the night.
here and beyond.
5
POINTS OF INTEREST
UP HERE 6 IN DOWNTOWN SUDBURY
CENTRAL PLAYGROUND & OUTDOOR BAR
This is the main meeting place. A giant
ELM ST geodesic dome, art installations, outdoor bar
and DJs transform an intersection into an
artistic playground where curious folks of all
ages conglomerate during the festival.
MURALS COMPLETED SINCE 2012
Since 2012, 50+ new works of public art
were completed by local, national and
internationally renowned artists.
ST
PARIS
POTENTIAL MURAL LOCATIONS
BRADY ST We are in constant talks with property
owners to bring some of their walls to life.
We’re pretty good at matching up stellar
artists with stunning walls.
EL
GI
N ST
OUR LOCAL VENUES
Our formula uses local venues to present
incredible live music and art. New venues
will be added in 2019, and of course many
other pop-up shows and surprises.
6
“For years we’ve been a part of the team behind
Up Here festival. They’ve just infused this great
energy into the city. It is a unique opportunity
for our team and our paint. It is really exciting
for us to be a part of this project.”
KELLY SCOTT, BARRYDOWNE PAINT
SPONSOR SINCE 2015
7
2019 2020
DEMOGRAPHICS
29% OUT-OF-TOWN ATTENDANCE 31%
9,960 FESTIVAL ENTRANCES 11,000+
18-34 AGE GROUP 18-34 (66%)
SOCIAL REACH
11,600 WE LIVE UP HERE & UP HERE FACEBOOK 13,000
12,600 WE LIVE UP HERE & UP HERE INSTAGRAM 15,000
5,100 WE LIVE UP HERE & UP HERE TWITTER 7,000
1.1M+ TOTAL REACH & IMPRESSIONS 1.3M+
ARTISTS & TEAM
10 MURALISTS 11
48 BANDS 50
163 TOTAL ARTISTS 180
30 UP HERE TEAM 34
120 VOLUNTEERS 140
18 VENUES 18
8
SPONSORSHIP PACKAGES
We are looking for strategic partners to help us reach our goals.
Sponsoring Up Here is a unique opportunity to reach your target audience,
build strong community ties for your business and be intimately associated
with one of the most anticipated independent arts events in Canada.
PRESENTING POWER UP PROJECT DIGITAL
SPONSOR SPONSOR SPONSOR
$20,000 $6,000 $5,000
PAINT FAMILY DAY INSTALLATION
SPONSOR SPONSOR SPONSOR
$10,000 $5,000 $5,000
GRAND EQUIPMENT PRINT
SPONSOR SPONSOR SPONSOR
$10,000 OR 3X $3,500 $5,000 $2,500
NORTHERN SERIES DOME CRATER
SPONSOR SPONSOR SPONSOR
$7,500 $5,000 $2,500
POP-UP MURAL COMMUNITY
SPONSOR SPONSOR SPONSOR
$7,500 $5,000 / 5 AVAILABLE $1,000
9
$20,000 SPONSORSHIP
PERKS
PRESENTING º Your company presents Up Here 6
SPONSOR º Your company’s logo will be joined to the Up Here 6 logo
º Your company’s logo prominently displayed in the concert hall of the
main venue (Grand Theatre)
º Your company’s logo will be displayed at all festival’s official venues
We only have one best friend, and it would be you. (signage at entrance)
Your partnership is exclusive and your company would
º Your company’s logo prominently displayed at the top of UpHere.com
be the official presenter of Up Here.
º Your company’s logo prominently displayed on the festival posters
(1,000 copies)
IT’S YOUR FESTIVAL
º Your company’s logo prominently displayed on Up Here flyers (10,000
copies)
Your brand will be intimately associated with
everything Up Here related and will gracefully º Your company’s name will be mentioned in all radio ads
accompany all of the promotional materials. Your º Your company’s logo on all tickets and passports
partnership will help us pay artists, transform venues,
º Logo & link in the Up Here app (1200+ downloads)
turn downtown Sudbury into a playground and
ultimately ensure Up Here’s success. You’ll also have º Logo on Facebook profile image
access to all of the venues, festival grounds, and · Logo on festival recap video (100,000+ people reached)
surprise events.
· Logo on all newspaper ads
Aside from being meaningfully associated with · Opportunity to say a few words during the official launch
Northern Ontario’s newest festival, what will you
· 12 All-Access Passports
receive out of it? Here’s what we look forward to
offering you: · 8 extra tickets to the concerts held at the Grand Theatre on Friday,
Saturday and Sunday night
· Shout-out on social media to 27,000+ engaged followers
(across networks)
· Shout-out from the Grand Theatre Main Stage on Saturday night before
the headliner takes the stage
· Loads of love and support!
º E X C LU S I V E TO T H I S PA C K AG E
10
$10,000 OR $3,500 PER NIGHT / 3 NIGHTS AVAILABLE
GRAND PERKS
SPONSOR
º Your company becomes the presenting sponsor of the main
concerts on Friday, Saturday or Sunday nights at the century-
old Grand Theatre in downtown Sudbury
The century-old Grand Theatre is home to Up Here’s most
º Your company’s logo will be displayed elegantly in the Grand
memorable concerts by some of Canada’s hottest up-and-coming Theatre
artists.
· Opportunity to say a few words during the official launch
THIS IS YOUR STAGE · 8 All-Access Passports
· 8 tickets to the concerts held at the Grand Theatre on Friday,
During three nights, the theatre is transformed into a carnival
Saturday and Sunday night
of wonder where curiosity and discovery run rampant, and
where thirsty audiences share intense moments with some of · Logo on all newspaper ads for concerts at the Grand Theatre
the country’s most established and inspiring musicians. This all · Your company’s logo will appear on UpHere.com
happens because of you.
· Your company’s logo will appear on the festival posters (1,000
copies)
Want a little scoop on which headliners will be taking the stage
on which night? Get in touch with us, and we’ll spill some · Your company’s logo will appear on Up Here flyers (10,000 copies)
beans and set the stage for you. · Your campany’s name will mentioned on the official Facebook
event pages for the three main concerts at the Grand Theatre
Aside from having your brand associated with the presentation
· Your company name will be displayed in the official Up Here app
of the festival’s most anticipated acts, your company will
receive these great perks: · Shout-out on social media to 27,000+ engaged followers
(across networks)
· Loads of love and support!
º E X C LU S I V E TO T H I S PAC K AG E
11$7,500 SPONSORSHIP
NORTHERN SERIES PERKS
SPONSOR
º Your company is the exclusive presenter of the 7 concerts of
the Northern Series
º Your company’s logo will be displayed in the Northern Series
We believe in showcasing the mind-blowing talent from up concert venues
here, and if you do too, then this is for you.
· Opportunity to say a few words during the official launch
PRESENT THE NORTH · 6 All-Access Passports
During the festival, you will be the exclusive presenter of a · Your company’s logo will appear on UpHere.com
series of 7 intimate and free concerts with 7 up-and-coming · Your company’s logo will appear on the festival posters (1,000
artists with strong Northern Ontario connections. Due to copies)
the free nature of these concerts held daily between 5 and 7 · Your company’s logo will appear on Up Here flyers (10,000 copies)
PM, venues are packed at capacity. Who doesn’t want to be
· Your campany’s name will mentioned on the official Facebook
associated with success? event pages for the three main concerts at the Grand Theatre
Your brand will be proudly supporting artists associated with · Your company name will be displayed in the official Up Here app
Northern Ontario, and your company’s name and logo will
· Shout-out on social media to 27,000+ engaged followers
gracefully be on all of the promotional materials for the series. (across networks)
Your partnership will help us showcase northern talent. You’ll
· Loads of love and support!
also have access to all of the venues and festival grounds.
Aside from having your brand associated with Up Here and the º E X C LU S I V E TO T H I S PAC K AG E
support of Northern talent, here’s what we look forward to
offering you:
12$7,500 SPONSORSHIP
POP-UP PERKS
SPONSOR
º Your company becomes the exclusive sponsor of 6 pop-up
shows throughout the festival
No one can keep a secret, and everyone loves surprises. The º Your company’s logo will be displayed elegantly where the
pop-up shows take place
Pop-Up Concerts have quickly become one of the signature
experiences at Up Here festival. They are announced through · Opportunity to say a few words during the official launch
the official Up Here app and occur spontaneously throughout · 6 All-Access Passports
the downtown core between official events.
· Your company’s logo will appear on UpHere.com
PRESENT THE UNEXPECTED · Your company’s logo will appear on the festival posters (1,000
copies)
As the Pop-Up Sponsor, your brand will be the jack-in-the-box
· Your company’s logo will appear on Up Here flyers (10,000 copies)
of the festival. Your company will be responsible for those
spontaneous magical concerts in back alleys, in cracks between · Your company name will be displayed in the official Up Here app
buildings and in parking lots that has become a huge part of Up · Shout-out on social media to 27,000+ engaged followers
Here’s appeal. (across networks)
· Loads of love and support!
These surprise shows will be announced through push
notifications on our festival app 30 minutes before they start
º E X C LU S I V E TO T H I S PAC K AG E
and scheduled between other major events (for example, as
people leave one main venue to head towards another, a free
pop-up show is awaiting them in a parking lot on the way).
These unconventional concerts are clearly presented by
your company’s brand. This sponsorship option is ideal for a
company with a savvy social media presence.
Aside from having your brand associated with the element
of surprise at Up Here, your company will receive these great
perks:
13$5,000 SPONSORSHIP
FAMILY DAY PERKS
SPONSOR
º Your company becomes the exclusive sponsor of Up Here
Family Day in Memorial Park
We strongly believe in organizing an accessible event for the º Your company’s logo will be displayed on the site during the
Family Day
whole community. Up Here’s big free Family Day takes place on
Saturday afternoon in Memorial Park with family activities, live º Your company presents 3 free concerts in Memorial Park
during Family Day
concerts, a kids zone, guided tours of the 20+ murals downtown
and live entertainement for the whole community. · Your company’s sponsorship will be acknowledged during the
official launch
IT’S ALL IN THE FAMILY · 6 All-Access Passports
Back again this year, cardboard boxes are transformed into a · Your company’s logo will appear on UpHere.com
mini village and kids are invited to grab some paint brushes and · Your company’s logo will appear on the festival posters (1,000
create mini-murals. copies)
· Your company’s logo will appear on Up Here flyers (10,000 copies)
Emerging artists from both Northern Ontario and from
across the country take the Family Day stage and provide free · Your company name will be displayed in the official Up Here app
entertainment to hundreds of festival goers. · Your campany’s name will mentioned on the official Facebook
event pages for the Family Day
Your brand will be proudly supporting artists associated
with family fun, and your company’s name and logo will · Shout-out on social media to 27,000+ engaged followers
(across networks)
gracefully be on all of promotional materials for the event. Your
partnership helps us create a big family day that’s free for the · Loads of love and support!
whole community.
º E X C LU S I V E TO T H I S PAC K AG E
Aside from having your brand associated with Up Here, here’s
what we look forward to offering you:
14$5,000 SPONSORSHIP
DOME PERKS
SPONSOR
º Your company becomes the exclusive sponsor of the Dome on
the street
The giant geodesic dome has become the main gathering place º Your company’s logo will be displayed at the entrance of the
Dome throughout the festival
for friends and family between festival events. With an outdoor
urban bar, live DJs and large scale art installations, the 30 foot º Your company is associated with the festival’s main site and
its programming
dome is one of the festival’s main attractors.
· Your company’s sponsorship will be acknowledged during the
THE CENTRE OF IT ALL official launch
· 6 All-Access Passports
We have many venues, but the Dome is festival’s central venue.
For three days, the Dome becomes the main gathering place to · Your company’s logo will appear on UpHere.com
grab a drink between shows, enjoy the outdoor ambiance set by · Your company’s logo will appear on the festival posters (1,000
DJs’ live spinning, interact with large scale art installations on copies)
the street and maybe even host a pop-concert or two. · Your company’s logo will appear on Up Here flyers (10,000 copies)
Your partnership will help us transform the street and ensure · Your company name will be displayed on the official Up Here app
Up Here’s success. Your brand will be proudly presenting the · Shout-out on social media to 27,000+ engaged followers
Dome and its ambitious programming. Your company’s logo (across networks)
will appear at the entrance of the Dome.
· Loads of love and support!
As the Dome sponsor, you’ll also have access to all of the festival
venues and events. Aside from having your brand associated º E X C LU S I V E TO T H I S PAC K AG E
with Up Here, here’s what we look forward to offering you:
15$5,000 SPONSORSHIP / 5 AVAILABLE
MURAL PERKS
SPONSOR
º Your company becomes the exclusive sponsor of one of the
new murals completed during Up Here
º Your company’s logo will be displayed on site while the
As a Mural Sponsor, you will be responsible for the creation of a
muralist is at work
brand new public art piece.
º Your company’s logo will be displayed on a plaque on the
LEAVE A MARK new mural upon mural completion that will remain there for
years to come
In the weeks leading up to the festival, muralists are hard at · Your company’s sponsorship will be acknowledged during the
work on their murals drawing thousands to downtown Sudbury. official launch
We are looking for passionate companies or organizations to · 6 All-Access Passports
leave a legacy in our downtown core.
· Your company’s logo will appear on UpHere.com
We believe that public art has the power to transform the way · Your company’s logo will appear on the festival posters (1,000
we view and interact with our city by bringing people together copies)
and connecting us with our urban landscape. If you believe this · Your company’s logo will appear on Up Here flyers (10,000 copies)
as well, read on.
· Your company name will be displayed in the official Up Here app
Your brand will be proudly associated with the creation of a · Shout-out on social media to 27,000+ engaged followers
new public art piece. Your logo will be associated directly with (across networks)
the mural on a descriptive plaque that will remain their for
· Loads of love and support!
years toc ome.
Aside from having your brand associated with Up Here and the º E X C LU S I V E TO T H I S PAC K AG E
transformative power of public art, your company will receive
the following perks:
16$5,000 SPONSORSHIP
DIGITAL PERKS
SPONSOR
º Your company presents the official Up Here app on iOS and
Android
º Your company’s logo will be displayed elegantly on the first
The official Up Here app is a cornerstone of the festival
page of the official Up Here app
experience. Festival goers recieve the notifications for pop-up
concerts, dive into the festival lineup, discover public art and · Your company’s sponsorship will be acknowledged during the
official launch
keep connected with friends throughout the event.
· 6 All-Access Passports
CONNECT WITH PEOPLE · Your company’s logo will appear on UpHere.com
As Digital Sponsor, your company is the presenting sponsor of · Your company’s logo will appear on the festival posters (1,000
the official Up Here app that was installed on more than 1200 copies)
devices in 2016. · Your company’s logo will appear on Up Here flyers (10,000 copies)
Aside from having your brand associated with the official Up · Shout-out on social media to 27,000+ engaged followers
(across networks)
Here app, your company will receive some of the following
perks: · Loads of love and support!
º E X C LU S I V E TO T H I S PAC K AG E
17$5,000 SPONSORSHIP
INSTALLATION PERKS
SPONSOR
º Your company is the exclusive sponsor of the interactive art
installations presented at Up Here
º Your company’s logo will be displayed on the site of the art
Installation art is giant art pieces that call to be interacted
installations
with. They blink, they flash, and they add a level of wonder to
festival. Installations transform vacant spaces into beautiful · Your company’s sponsorship will be acknowledged during the
official launch
temporary art galleries. Installation art is our fairy dust.
· 6 All-Access Passports
ADD WONDER TO THE NIGHT · Your company’s logo will appear on UpHere.com
As Installation Sponsor, your company will present over 7 large- · Your company’s logo will appear on the festival posters (1,000
scale art installations presented at Up Here all-night art crawl. copies)
· Your company’s logo will appear on Up Here flyers (10,000 copies)
Inspired by Nuit Blanche, various installations artists create
large scale interactive pieces in and around downtown Sudbury · Your company name will be displayed in the official Up Here app
and transform the way festival goers view and interact with our · Shout-out on social media to 27,000+ engaged followers
city and our urban landscape. (across networks)
· Loads of love and support!
Aside from having your brand associated with the presentation
of large scale installation art throughout downtown Sudbury,
º E X C LU S I V E TO T H I S PAC K AG E
your company will receive some of the following perks:
18$2,500 SPONSORSHIP
CRATER PERKS
SPONSOR
· Your company’s sponsorship will be acknowledged during the
official launch
So you want to help out support Sudbury’s newest festival but · 4 All-Access Passports
don’t have the means to go all out? This sponsorship package is · Your company’s logo will appear on UpHere.com
for you!
· Your company’s logo will appear on the festival posters (1,000
copies)
HAVE AN IMPACT
· Your company’s logo will appear on Up Here flyers (10,000 copies)
Crater Sponsors will help ensure Up Here’s success. Your brand
· Your company name will be displayed in the official Up Here app
will be intimately associated with everything Up Here related and
will gracefully accompany most of the promotional materials. · Shout-out on social media to 27,000+ engaged followers
(across networks)
Your partnership will go towards all aspects of the festival from
paying artists to transforming venues and turning our downtown · Unlimited free high-fives!
into an art playground.
In exchange for your contribution, your company will receive the
following perks:
19$1,000 SPONSORSHIP
COMMUNITY PERKS
SPONSOR
· 2 All-Access Passports
· Your company’s logo will appear on UpHere.com
Community Sponsors help ensure Up Here’s success.
· Your company’s logo will appear on the festival posters (1,000
copies)
HELP US BUILD COMMUNITY
· Your company’s logo will appear on Up Here flyers (10,000 copies)
Your brand will be intimately associated with everything · Shout-out on social media to 27,000+ engaged followers
Up Here related and will gracefully accompany most of the (across networks)
promotional materials. Your partnership will go towards all
· Unlimited free high-fives!
aspects of the festival from paying artists to transforming
venues and turning our downtown into an art playground.
In exchange for your contribution, your company will receive
the following perks:
20LET’S
PARTNER UP
We collaborate with
people and businesses who
are driven by community,
curiosity and discovery.
Up Here has a profound MAGGIE FRAMPTON
impact on our community, Partnerships & Community Engagement
and we believe that maggie@uphere.com
meaningful partnerships 705-923-9920
with fitting organizations
CHRISTIAN PELLETIER
make all the difference.
Festival Founder & Director
Get in touch and let’s christian@uphere.com
make this happen. 705-626-5621
21“A DIY Tourism Campaign for Sudbury.” THE TORONTO STAR “Up Here festival was another ideally curated, perfectly executed triumph for the city of Sudbury.” A.SIDE “Up Here’s programming is fresh and boundary pushing.” CHART ATTACK “A Cultural Renaissance in Sudbury. [We Live Up Here] has done more than any multi-million dollar campaign to bolster a sense of pride among its residents.” THE SUDBURY STAR « Un festival qui n’a décidément rien à envier aux plus grands. » BARON MAG
“Up Here is a perfect example of how a city can be
lifted and transformed by an infusion of young, creative
people contributing their talents to make a place better.
Copy Copy Printing has supported the Up Here team
since the beginning because we believe that our city is
made better when art, music and community-minded
people are brought together to celebrate through public
art and emerging music. And the fantastic energy that
these young people bring to our downtown? We love it!”
VICKI JACOBS, COPY COPY PRINTING
SPONSOR SINCE 2015
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