Southwest Airlines Co - Investor Booklet - February 2019 - Investor Relations

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Southwest Airlines Co - Investor Booklet - February 2019 - Investor Relations
Southwest Airlines Co.
Investor Booklet – February 2019
Southwest Airlines Co - Investor Booklet - February 2019 - Investor Relations
Cautionary Statement Regarding Forward-Looking Statements
This booklet contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are based on, and include statements about, the
Company’s expectations, beliefs, intentions, goals, and strategies for the future, and are not guarantees of future performance. Specific
forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts and include without
limitation statements related to (i) the Company’s financial undertakings, goals, initiatives, and expectations; (ii) the Company’s fleet plans,
expectations, and opportunities, including with respect to fleet modernization; (iii) the Company’s plans, opportunities, and expectations with
respect to its new reservation system; and (iv) the Company’s Vision. Forward-looking statements involve risks, uncertainties, assumptions,
and other factors that are difficult to predict and that could cause actual results to vary materially from those expressed in or indicated by
them. Factors include, among others, (i) the Company's dependence on third parties, in particular with respect to its technology and fleet
plans and initiatives, and the impact on the Company’s operations and results of operations of any related third party delays or non-
performance; (ii) the impact of changes in consumer behavior, economic conditions, actions of competitors (including without limitation
pricing, scheduling, capacity, and network decisions, and consolidation and alliance activities), governmental actions, natural disasters, and
other factors beyond the Company's control, on the Company's business decisions, plans, strategies, and results; (iii) the Company's ability
to timely and effectively implement, transition, and maintain the necessary information technology systems and infrastructure to support its
operations and initiatives; (iv) the impact of changes in aircraft fuel prices and fuel price volatility on the Company’s business plans and
results of operations; (v) the Company’s ability to timely and effectively prioritize its initiatives and related expenditures; (vi) the impact of
labor matters on the Company's costs and related business decisions, plans, strategies, and projections; and (vii) other factors, as described
in the Company's filings with the Securities and Exchange Commission, including the detailed factors discussed under the heading "Risk
Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2018.

Notice Regarding Third Party Content
This presentation may contain information obtained from third parties, including ratings from credit ratings agencies such as S&P Global
Ratings. Reproduction and distribution of third party content in any form is prohibited except with the prior written permission of the related
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investment purposes, and should not be relied on as investment advice.

                                                                                                                                           2
Southwest Airlines Co - Investor Booklet - February 2019 - Investor Relations
Competitive differentiators

   Unmatched profitability record with cost discipline and a
                   strong balance sheet

   Outstanding Customer Service and Hospitality that drives
                brand loyalty and recognition

         The best People and Culture in the industry

     Low fares and a point-to-point network that support
          market leadership and non-stop service

                 Reliable, efficient operations

                                                               3
Southwest Airlines Co - Investor Booklet - February 2019 - Investor Relations
1
Unmatched profitability record

                               U.S. Airline Industry Bankruptcies, 2000-2011

                             Chapter 7
                                               2008         2004          2003

                                               2011         2008       2008 & 2004

                                               2005         2005          2005
                           Chapter 11

                                               2005      2004 & 2002      2003

                                               2002         2001          2001

              Southwest has remained profitable for 46 consecutive years
 1In
                                                                                     4
       the U.S. Airline industry.
Southwest Airlines Co - Investor Booklet - February 2019 - Investor Relations
2018: an outstanding year

                                                                                                                                           Annual
                                                                                                                                           Record

         23.6%                                                                                  18.4%                      $22.0B
                                                                                                                           operating
     pre-tax ROIC1                                                                         after-tax ROIC1                 revenues

                                                      Annual                                                      Annual
                                                                                                                  Record

                                                                                                  $4.24
                                                      Record

         $2.4B                                                                                   earnings per
                                                                                                                           $544M
         net income2                                                                                                       profitsharing
                                                                                                 diluted share2

         $2.3B                                                                                  83.4%                      0.7%
      returned to                                                                                                           non-fuel
     Shareholders                                                                                 load factor              CASM2,3, y/y

 1ROIC  is defined as annual return on invested capital, excluding special items, for the last twelve months.
 2excluding special items.
 3excluding profitsharing.                                                                                                                   5
 Note: see reconciliation of reported amounts to non-GAAP financial measures.
Southwest Airlines Co - Investor Booklet - February 2019 - Investor Relations
Significant profit expansion

                    $3,000                                                                                                                                                                              14%
                                                                            1
                                                      Net income
                    $2,500                            Net margin
                                                                           2                                                                                                                            12%

                                                                                                                                                                                                        10%
                    $2,000
                                                                                                                                                                                                        8%
                    $1,500
  Net income

                                                                                                                                                                                                                         Net margin
  (in millions)

                                                                                                                                                                                                        6%
                    $1,000
                                                                                                                                                                                                        4%

                     $500                                                                                                                                                                               2%

                         $-                                                                                                                                                                             0%
                                                                                                                            3                              3                              3
                                                 2014                           2015                            2016                           2017                           2018

    Y/Y %
    Change                                        73.5                             68.6                          (2.0)                          (8.4)                           15.1

                  Our annual profits and margins have remained strong, largely due to the
                  successful implementation of our strategic initiatives
 1Excludes special items.
 2Net Margin, excluding special items, is calculated as net income, excluding special items, divided by operating revenues, excluding special items.
 3The 2018 results reflect and 2017 and 2016 results were recast primarily due to the retrospective application transition option selected as part of the Company’s adoption of Accounting Standards Update 2014-09, Revenue
 from Contracts with Customers. See the Company’s Current Report on Form 8-K furnished to the Securities and Exchange Commission on March 20, 2018 for further information.                                                           6
 Note: See reconciliation of reported amounts to non-GAAP financial measures.
Southwest Airlines Co - Investor Booklet - February 2019 - Investor Relations
Delivering strong returns on investment

                 ROIC1
   35%
                                                    32.7%
                                                                      30.9%
   30%
                                                                                        27.6%                                                                 Drivers of ROIC growth
   25%                                                                                                    23.6%                            •        AirTran integration
                                  21.2%
                                                                                                                                           •        Rapid Rewards
   20%

                                                                                                                                           •        International expansion
   15%         13.1%
                                                                                                                                           •        New reservation system and revenue
                                                                                                                                                    management enhancements
   10%

                                                                                                                                           •        Fleet modernization/Boeing 737-800
    5%
                                                                                                                                           •        Network optimization
    0%
                                                                                  2                 2                 2
                 2013              2014              2015              2016               2017              2018
 Y/Y Pt.
Change              5.9              8.1               11.5              (1.8)            (3.3)             (4.0)

      1ROIC  is defined as annual pre-tax return on invested capital, excluding special items. ROIC is for the 12 months ended December 31 in each year shown.
      2The 2018 results reflect and 2017 and 2016 results were recast primarily due to the retrospective application transition option selected as part of the Company’s adoption of Accounting Standards
      Update 2014-09, Revenue from Contracts with Customers. See the Company’s Current Report on Form 8-K furnished to the Securities and Exchange Commission on March 20, 2018 for further
      information.                                                                                                                                                                                          7
      Note: See reconciliation of reported amounts to non-GAAP financial measures.
Southwest Airlines Co - Investor Booklet - February 2019 - Investor Relations
Low cost position

                                           16.00
Domestic operating expenses per ASM, ex-fuel

                                           14.00

                                           12.00

                                           10.00
                  (in cents)

                                               8.00

                                               6.00

                                               4.00
                                                                                                                                                                                                    Southwest
                                               2.00                                                                                                                                                 Network 1
                                                                                                                                                                                                    LCC 2
                                                 -
                                                     1Q 2009

                                                While the gap to the industry has contracted over the past 10 years, we
                                                are committed to preserving a meaningful competitive cost advantage

            1Network  airlines: Trans World, American, US Airways, Northwest, Delta, Continental, United, America West (post-American merger)
            2LCC airlines: JetBlue, Alaska, Virgin America, America West (pre-AA merger), AirTran (pre-Southwest merger), Allegiant, Spirit, Frontier
            Source: DOT form 41 and T100 data, through June 30, 2018. Estimated unit costs have been stage-length adjusted to Southwest’s average 2017 stage-length, represents domestic mainline
                                                                                                                                                                                                                8
Southwest Airlines Co - Investor Booklet - February 2019 - Investor Relations
Fleet modernization has been a significant
contributor to our cost control efforts
  Aircraft by fleet type                            Average seats per aircraft
  Year end aircraft on property                     Year end average

                                             750
                       723
             704                    706
   665

                                                                                     153
                                                                              152

                                                                       149

                                                            146
                                                   145

  2014      2015      2016         2017     2018   2014    2015        2016   2017   2018

  717s     Classics   700s        800s    MAX 8

     The increase in the gauge of our aircraft drives down unit costs and
     allows for efficient growth opportunities                                              9
Southwest Airlines Co - Investor Booklet - February 2019 - Investor Relations
Reducing fuel consumption and improving efficiency
  through fleet modernization and other fuel initiatives

         ASMs per gallon
 77                                                       Fuel saving initiatives
                                         76.3
                                                In addition to modernizing the fleet:
 76
                                  75.2          •   Split scimitar winglets
 75
                           74.4
                 73.9                           •   Galley refresh
 74

                                                •   Fuel and flight planning
 73      72.7

                                                •   New, lighter seats
 72

 71                                             •   Single engine taxi

 70                                             •   Electronic flight bags
         2014    2015      2016   2017   2018

Y/Y %
Change    1.5     1.6       0.7   1.1    1.5

                                                                                        10
Sustaining a strong financial position

                                                                                                                                   Strong balance sheet
                                                                                         •      $3.7 billion in unrestricted core cash and short-
             Investment                                                                         term investments and $1 billion line of credit fully
         grade rating by                                                                        undrawn and available
        all three agencies                                                               •      Balance Sheet leverage goal in the low-to-mid
                                                                                                30% range1

                                                                                                                          Balanced capital deployment
                                                                                     •        Cash flow from operations of $4.9 billion
                Returned
                                                                                     •        Capital spending, including net proceeds from
               $2.3 billion                                                                   ACFO, of $1.8 billion
            to Shareholders
                 in 2018                                                             •        Free cash flow of $3.1 billion2

                                                                                     •        Debt repayments of $342 million3

    Southwest is focused on preserving a strong balance sheet and healthy cash
    flows and is the only domestic carrier with a decades-long history of consistently
    returning capital to Shareholders
1Includes off balance sheet aircraft leases.
2Free cash flow is calculated as operating cash flows less capital expenditures less assets constructed for others, net. See reconciliation of reported amounts to non-GAAP financial measures.
3Includes payments of debt and capital lease obligations.                                                                                                                                         11
Note: Balance sheet information is as of December 31, 2018. All other information presented is for the 12 months ended December 31, 2018.
Industry-leading balance sheet

                                                               Non-investment grade                                                                                        Investment grade

S&P/ Fitch                 B-                    B                    B+                  BB-                   BB                   BB+                 BBB-              BBB        BBB+    A-
 Moody’s                   B3                   B2                    B1                  Ba3                  Ba2                   Ba1                 Baa3              Baa2       Baa1    A3

   Source: Bloomberg as of January 10, 2019. Moody’s Senior Unsecured rating used (if unavailable, Long Term Corporate Family or Long Term rating used); S&P’s Long Term
   Issuer rating used; Fitch’s Senior Unsecured rating used (if unavailable, Long-term Issuer rating used).                                                                                    12
   Note: Please see S&P disclaimer language on slide 2.
Future delivery schedule provides significant flexibility
and continued fleet modernization opportunities

                                                       The Boeing Company
                                                               737

                                     MAX 7                           MAX 8
                                      Firm                            Firm                                 MAX 8           Additional
                                     Orders                          Orders                                Options          MAX 8s                 Total
     2019                                                 7                         21                                —                 16                  44
     2020                                                —                          35                                —                  3                  38
     2021                                                —                          44                                —                 —                   44
     2022                                                —                          27                                14                —                   41
     2023                                                12                         22                                23                —                   57
     2024                                                11                         30                                23                —                   64
     2025                                                —                          40                                36                —                   76
     2026                                                —                          —                                 19                —                   19
                                                         30                        219             (a)               115                19   (b)           383

(a) The Company has flexibility to substitute 737 MAX 7 in lieu of 737 MAX 8 aircraft beginning in 2019.
(b) To be acquired in leases from various third parties.                                                                                                         13
Note: Delivery schedule is as of December 31, 2018.
Creating value for Shareholders

                $3.5                           Free cash flow
                                                                             1

                                               Share repurchases
                $3.0                           Dividends

                $2.5

                $2.0
(in billions)

                $1.5

                $1.0

                $0.5

                $0.0
                                        2014                                           2015                                                  2016   2017       2018
                                                                                                                                                           2
                            On January 28, 2019, Southwest launched a $500 million ASR program and
                            has $850 million remaining under its current $2.0 billion share repurchase
                            authorization. Since 2010, we have returned nearly all of our free cash flow.

                 1Free cash flow is calculated as operating cash flows less capital expenditures less assets constructed for others, net..
                 2Accelerated  share repurchase.                                                                                                                      14
                 Note: See reconciliation of reported amounts to non-GAAP financial measures.
Customer Experience builds loyalty

                                                                             “It’s a good experience. I
                                                                             feel a sense of Hospitality
                                                                             that other airlines do not
                                                                             have.”

                                                       ®
     Rapid Rewards                                                                                       Exceptional Inflight
  Frequent Flyer Program                                                                                      Offerings
• 100% seat availability1                                                                         •   Live TV
• No blackout dates                                                                               •   $8 Wi-Fi flat rate per day
• Points don’t expire2                                                                            •   Complimentary snacks and
                                                                                                      beverages

    1Members

    2Must
                are able to redeem their points for every available seat.                                                  15
            have points earning activity during the most recent 24 months.
Consistently loved and recognized brand

                                                                                                Awards in 2018

                                                                                 • Named to FORTUNE’s 2018 list of World’s
                                                                                   Most Admired Companies
TransfarencySM is a philosophy                                                   • Ranked No. 1 in the U.S. DOT Customer
created by Southwest Airlines                                                      Satisfaction ranking in 2017
                                                                                 • Ranked highest Low-Cost Carrier for
in which Customers are                                                             customer satisfaction for the 2nd year in a
treated honestly and fairly,                                                       row in the J.D. Power 2018 North America
                                                                                   Satisfaction StudyTM
and low fares actually stay                                                      • Named one of the Corporate Responsibility
low—no unexpected bag                                                              Magazine’s 100 Best Corporate Citizens
                                                                                   2018
fees1, change fees2, or hidden                                                   • Ranked among the Best Airline Rewards
fees.                                                                              Programs by U.S. News & World Report
                                                                                 • Recognized as a Best Employer in Forbes’
                                                                                   2018 list
                                                                                 • Designated a 2019 Military Friendly
                                                                                   Company by Victory Media

  1First
  2There
           and second checked pieces of luggage, size and weight limits apply.                                            16
            are never change fees, though fare differences might apply.
We continue to offer Low Fares, Hospitality, and
Transfarency

 Note: First and second checked pieces of luggage, size and weight limits apply.   17
 Note: There are never change fees, though fare differences might apply.
Culture of celebration & appreciation

                                 Mission to our Employees

                        We are committed to provide our Employees
                        a stable work environment with equal
                        opportunity for learning and personal
                        growth. Creativity and innovation are
                        encouraged for improving the effectiveness
                        of Southwest Airlines. Above all, Employees
                        will be provided the same concern, respect,
                        and caring attitude within the organization
                        that they are expected to share externally
                        with every Southwest Customer.

                                                                18
Our network in 1998

         1998

                                          19
 Source: EDW DOT Traffic December 1998.
By 2008…

        1998
        2008
                                               20
Source: EDW DOT Traffic December 1998, 2008.
… and today

          2008
          2018
                                                                    21
 Source: EDW DOT Traffic December 2008, Diio schedules July 2018.
The evolution of our network

                                                                                              1998                                           2008                                           2018

Daily departures1                                                                           >2,300                                          >3,200                                        >4,000

Market share2                                                                                  11%                                             20%                                            23%

Number of cities3                                                                                 53                                             64                                             99

Number of states3                                                                                 26                                             32                                             40

Number of countries3                                                                               1                                               1                                            11

Fleet4                                                                                          280                                             537                                           750

ROIC5                                                                                          17%                                              7%                                         23.6%

           The expansion of our robust network has driven meaningful results

 1During  peak travel seasons.
 21998  market share based on enplaned passengers; 2008 and 2018 market share based on revenue passengers. 2018 market share data presented herein as measured by the Department of Transportation O&D Survey for the twelve months
 ended June 30, 2018 based on domestic originating passengers boarded. O&D stands for Origin and Destination.
 32006 includes 32 states and the District of Columbia; 2018 includes 40 states, the District of Columbia, and the Commonwealth of Puerto Rico.

 4Fleet is as of December 31 for each year shown.

 5ROIC is defined as annual pre-tax return on invested capital, excluding special items and is for the twelve months ended December 31 for each year shown.
                                                                                                                                                                                                                       22
 Note: See reconciliation of reported amounts to non-GAAP financial measures.
The nation’s largest domestic airline

            LA Basin                                                   Phoenix
(LAX, LGB, ONT, SNA, BUR)                                              (PHX, AZA)
                                                                  39%                                                                                   Market share
       29%                                                                   32%
                   18% 15%
                                                                                                                        •       23% of total domestic market share
                                                                                         9%

                                                                                                                        •       Market leader in 24 of the top 50 U.S.
                                                                                                                                metro areas1 (including co-terminal
       DC/BWI Area                                                      Denver                                                  airports2)
         (BWI, DCA, IAD)
                                                                 36%
       32%                                                                                                              •       Serve (offer itineraries for sale) 95 of
                                                                            28%
                   23%
                              18%                                                                                               the top 100 domestic O&D city pairs
                                                                                        13%
                                                                                                                                (including co-terminal airports)

            Bay Area                                                 Las Vegas                                                    Orlando
        (OAK, SFO, SJC)                                                                                                           (MCO, SFB)
                                                                                                                                                                                        LUV
       32%                                                        36%                                                                                                                   OA #1
                   22%                                                                                                      26%                                                         OA #2
                              17%                                                                                                       14% 12%
                                                                             11% 10%

          Southwest has a strong market presence in many of the nation’s top metro areas
 Source: Data presented herein as measured by the Department of Transportation O&D Survey for the twelve months ended June 30, 2018 based on domestic originating passengers boarded.
 O&D stands for Origin and Destination.
 1Metro Areas: A geographic area around a city that includes multiple major airports. In some cases, the airports within a metro area may serve separate competitive markets.                   23
 2Co-terminal: Airports that share a common city or region; for example Newark, LaGuardia and JFK are considered co-terminals to one another.
Focus on Reliability

Ontime Performance                          Mishandled Baggage Rate
(OTP)                                       (MBR)

82%                                         3.5

80%                                         3.0

78%                                         2.5

76%                                         2.0
         2016      2017     2018                    2016       2017       2018

        With record passengers in 2018, our strong OTP and MBR were notable
        operational achievements

                                                                                 24
New reservation system capabilities and
    opportunities
                                                         •   Schedule variation
  • O&D Controls                                         •   Increased days of inventory
  • Improved fare flexibility                            •   Redeyes
  • Ancillary controls                                   •   Improved connection times

                                              New
                                           Reservation
                                             System
• IROPS automation & optimization
• Mobile enhancements at airport
• Standby capability & policy
  improvements

                                                         •   Interline & codeshare
                                                         •   Foreign currency
                                                         •   Foreign point of sale
    • Electronic Miscellaneous Documents                 •   New distribution capabilities
      (EMDs) for ancillary services

                                                                                             25
Purpose
 Connect People to what’s important in
their lives through friendly, reliable, and
            low-cost air travel.

                Vision
 To become the world’s most loved,
most flown, and most profitable airline.

                                        26
Non-GAAP Reconciliation
                                                                                                                                              Twelve months ended December 31,
                                                                    2012                       2013                       2014                     2015               2016                                2017                        2018
                                                                     (f)                        (f)                        (f)                      (f)           as recast (g)                       as recast (g)
Operating income, as reported                                $              623         $           1,278          $           2,225          $         4,116   $         3,522                     $         3,407            $                3,206
Special revenue adjustment (a)                                                 -                         -                          -                    (172)                  -                                   -                               -
Contract ratification bonuses                                                  -                         -                          9                     334                356                                    -                               -
Net impact from fuel contracts                                                32                        84                         28                    (323)              (201)                               (156)                             (14)
Acquisition and integration costs (b)                                       183                         86                       126                        39                  -                                   -                               -
Litigation settlement                                                          -                         -                          -                      (37)                 -                                   -                               -
Asset impairment                                                               -                         -                          -                        -                21                                    -                               -
Lease termination expense                                                      -                         -                          -                        -                22                                  33                                -
Aircraft grounding charge                                                      -                         -                          -                        -                  -                                 63                                -
Gain on sale of grounded aircraft                                              -                         -                          -                        -                  -                                   -                             (25)
Operating income, non-GAAP                                   $              838         $           1,448          $           2,388          $         3,957   $         3,720                     $         3,347            $                3,167
Net adjustment for aircraft leases (c)                                      117                       143                        133                      114                110                                 110                               99
Adjustment for fuel hedge accounting                                         (36)                      (60)                       (62)                   (124)                  -                                   -                               -
Adjusted Operating income, non-GAAP (A)                      $              919         $           1,531          $           2,459          $         3,947   $         3,830                     $         3,457            $                3,266

Non-GAAP tax rate (B)                                                                                                                                                                                            36.1% (h)                      22.1% (i)

Net operating profit after-tax, NOPAT (A* (1-B) = C)                                                                                                                                                $            2,210         $                2,545

Debt, including capital leases (d)                                       3,343                      2,954                      2,763                      2,782                      3,304                      3,259                       3,521
Equity (d)                                                               6,961                      7,017                      7,249                      7,032                      7,195                      8,194                       9,853
Net present value of aircraft operating leases (d)                       2,276                      1,693                      1,458                      1,223                      1,015                        785                         584
Average invested capital                                     $          12,580          $          11,664          $          11,470          $          11,037          $          11,514          $          12,238          $           13,958
Equity adjustment for hedge accounting (e)                                 145                         50                        104                      1,027                        886                        296                        (144)
Adjusted average invested capital (D)                        $          12,725          $          11,714          $          11,574          $          12,064          $          12,400          $          12,534          $           13,814

Non-GAAP ROIC, pre-tax (A/D)                                               7.2%                      13.1%                      21.2%                      32.7%                      30.9%                      27.6%                          23.6%

Non-GAAP ROIC, after-tax (C/D)                                                                                                                                                                                   17.6%                          18.4%

       (a)    One-time adjustment related to the amendment of the Company's co-branded credit card agreement with Chase Bank USA, N.A. and a resulting change in accounting methodology.
       (b)     Pursuant to the terms of the Company’s ProfitSharing Plan, acquisition and integration costs were excluded from the calculation of profitsharing expense from April 1, 2011, through Dec. 31, 2013. These costs, totaling
       $385 million, are being amortized on a pro rata basis as a reduction of operating profits, as defined by the ProfitSharing Plan, from 2014 through 2018, in the calculation of profitsharing. In addition, acquisition and integration
       costs incurred during 2014 and 2015 will reduce operating profits, as defined, in the calculation of profitsharing.
       (c)    Net adjustment related to presumption that all aircraft in fleet are owned (i.e., the impact of eliminating aircraft rent expense and replacing with estimated depreciation expense for those same aircraft). The Company
       makes this adjustment to enhance comparability to other entities that have different capital structures by utilizing alternative financing decisions.
       (d)    Calculated as an average of the five most recent quarter end balances or remaining obligations. The Net present value of aircraft operating leases represents the assumption that all aircraft in the Company's fleet are
       owned, as it reflects the remaining contractual commitments discounted at its estimated incremental borrowing rate as of the time each individual lease was signed.
       (e)    The Equity adjustment for hedge accounting in the denominator adjusts for the cumulative impacts, in Accumulated other comprehensive income and Retained earnings, of gains and/or losses associated with hedge
       accounting related to fuel hedge derivatives that will settle in future periods. The current period impact of these gains and/or losses are reflected in the Net impact from fuel contracts in the numerator.
       (f)    The Company has not recast 2012, 2013, 2014, or 2015 ROIC results for ASU 2017-07, Improving the Presentation of Net Periodic Pension Cost and Net Periodic Postretirement Benefit Cost and ASU 2017-12, Targeted
       Improvements to Accounting for Hedging Activities.
       (g)    The Company recast 2016 and 2017 result primarily due to the retrospective application transition option selected as part of the Company's adoption of Accounting Standards Update 2014-09, Revenue from Contracts
       with Customers. See the Company's Current Report on Form 8-K furnished to the Securities and Exchange Commission on March 20, 2018 for further information.
       (h)    The GAAP annual tax rate as of December 31, 2017, was a 2.8 percent tax benefit due to the significant impact the Tax Cuts and jobs Act legislation enacted in December 2017 had on corporate tax rates, and the annual
       Non-GAAP tax rate was 36.1 percent.                                                                                                                                                                                                        27
       (i)    The GAAP annual tax rate as of December 31, 2018, was 22.1 percent, and the annual Non-GAAP tax rate was also 22.1 percent.
Non-GAAP Reconciliation
                                                                                                                     Year ended December 31,
(continued)                                                                             2013            2014            2015            2016            2017                                                                2018
                                                                                    as recast (e)   as recast (e)   as recast (e)   as recast (f)   as recast (f)
  Operating revenues, as reported                                                  $       17,699 $        18,605 $        19,820 $        20,289 $        21,146 $                                                               21,965
  Deduct: Special revenue adjustment (a)                                                          -               -           (172)               -               -                                                                    -
  Operating revenues, non-GAAP                                                     $       17,699 $        18,605 $        19,648 $        20,289 $        21,146 $                                                               21,965

  Net income, as reported                                                          $                754 $                   1,136 $                  2,181 $                   2,183 $                   3,357 $                   2,465
  Deduct: Special revenue adjustment (a)                                                              -                         -                     (172)                        -                         -                         -
  Add: Contract ratification bonuses                                                                  -                         9                      334                       356                         -                         -
  Add (Deduct): Net impact from fuel contracts                                                       (5)                      280                      113                      (198)                      (50)                      (14)
  Add: Acquisition and integration costs (b)                                                         86                       126                       39                         -                         -                         -
  Deduct: Litigation settlement                                                                       -                         -                      (37)                        -                         -                         -
  Add: Asset impairment                                                                               -                         -                        -                        21                         -                         -
  Add: Lease termination expense                                                                      -                         -                        -                        22                        33                         -
  Add: Aircraft grounding charge                                                                      -                         -                        -                         -                        63                         -
  Deduct: Gain on sale of grounded aircraft                                                           -                         -                        -                         -                         -                       (25)
  Add (Deduct): Net income tax impact of special items,
                                                                                                     (30)                    (154)                     (103)                      (75)                      (17)                          9
  excluding Tax reform impact (c)
  Deduct: Tax reform impact (d)                                                                       -                         -                        -                         -                    (1,270)                        -
  Net income, excluding special items                                              $                805 $                   1,397 $                  2,355 $                   2,309 $                   2,116 $                   2,435

  Net income per share, diluted, as reported                                       $               1.05 $                    1.64 $                    3.27 $                    3.45 $                    5.57 $                   4.29
  Add (Deduct): Impact from fuel contracts                                                        (0.01)                     0.40                      0.17                     (0.31)                    (0.08)                   (0.02)
  Add (Deduct): Impact of special items                                                            0.12                      0.19                      0.24                      0.63                      0.16                    (0.04)
  Add (Deduct): Net income tax impact of special items,
                                                                                                  (0.04)                    (0.23)                    (0.16)                    (0.12)                    (0.03)                     0.01
  excluding Tax reform impact (c)
  Deduct: Tax reform act (d)                                                                         -                         -                         -                        -                       (2.11)                      -
  Net income per share, diluted, excluding special
                                                                                   $               1.12 $                    2.01 $                    3.52 $                    3.65 $                    3.51 $                    4.24
  items

 (a)     One-time adjustment related to the amendment of the Company's co-branded credit card agreement with Chase Bank USA, N.A. and a resulting change in accounting methodology.
 (b)     Pursuant to the terms of the Company’s ProfitSharing Plan, acquisition and integration costs were excluded from the calculation of profitsharing expense from April 1, 2011, through Dec. 31, 2013. These costs, totaling
 $385 million, are being amortized on a pro rata basis as a reduction of operating profits, as defined by the ProfitSharing Plan, from 2014 through 2018, in the calculation of profitsharing. In addition, acquisition and integration
 costs incurred during 2014 and 2015 will reduce operating profits, as defined, in the calculation of profitsharing.
 (c)     Tax amounts for each individual special item are calculated at the Company's effective rate for the applicable period and totaled in this line item.
 (d)     Adjustment related to the Tax Cuts and Jobs Act legislation enacted in December 2017, which resulted in a re-measurement of the Company's deferred tax assets and liabilities at the new federal corporate tax rate of 21
 percent.
 (e)     The Company has chosen to not recast 2013, 2014, or 2015 results for Accounting Standards Update ("ASU") 2014-09, Revenue from Contracts with Customers, as permitted. Therefore, 2013, 2014, and 2015 only
 reflect recast results for ASU 2017-07, Improving the Presentation of Net Periodic Pension Cost and Net Periodic Postretirement Benefit Cost, and ASU 2017-12, Targeted Improvements to Accounting for Hedging Activities.
 (f)     The Company recast 2016 and 2017 result primarily due to the retrospective application transition option selected as part of the Company's adoption of Accounting Standards Update 2014-09, Revenue from Contracts                   28
 with Customers. See the Company's Current Report on Form 8-K furnished to the Securities and Exchange Commission on March 20, 2018 for further information.
Non-GAAP Reconciliation
       (continued)
                                                                             Year ended December 31,
                                                                     2014     2015    2016    2017   2018
     Net cash provided by operating activities                      $ 2,902 $ 3,238 $ 4,293 $ 3,929 $ 4,893
     Capital expenditures                                            (1,748) (2,041) (2,038) (2,123) (1,922)
     Assets constructed for others                                      (80)   (102)    (109)  (126)    (54)
     Reimbursement for assets constructed for others                     27       24     107    126     170
     Free cash flow                                                 $ 1,101 $ 1,119 $ 2,253 $ 1,806 $ 3,087

                                                                        Year ended December 31,                                                                                        Twelve months ended December 31,
                                                                           2017         2018                                                                                              1998              2008
                                                                       as recast (a)                          Operating income, as reported                                           $        646      $        449
     Fuel and oil expense, unhedged                                  $         3,524 $      4,649             Net impact from fuel contracts                                                      -              187
     Add: Premium cost of fuel contracts                                          136         135             Operating income, non-GAAP                                              $        646      $        636
     Add (Deduct): Fuel hedge (gains) losses included in                                                      Net adjustment for aircraft leases (b)                                           109                 67
                                                                                   416                (168)
     Fuel and oil expense, net                                                                                Adjustment for fuel hedge accounting (c)                                            -               (69)
     Fuel and oil expense, as reported                               $           4,076 $             4,616    Adjusted Operating income, non-GAAP (A)                                 $         755     $        634
     Add (Deduct): Net impact from fuel contracts                                  156                  14
     Fuel and oil expense, excluding special items
                                                                     $           4,232 $             4,630
     (economic)                                                                                               Debt, including capital leases (d)                                                     653                     2,637
                                                                                                              Equity (d)                                                                           2,160                     6,974
     Total operating expenses, as reported                           $         17,739 $             18,759    Net present value of aircraft operating leases (d)                                   1,581                     1,058
     Add (Deduct): Net impact from fuel contracts                                 156                   14    Average invested capital                                                $            4,394          $         10,669
     Deduct: Lease termination expense                                            (33)                   -
                                                                                                              Equity adjustment for hedge accounting (c)                                              -                     (1,263)
     Deduct: Aircraft grounding charge                                            (63)                   -
                                                                                                              Adjusted average invested capital (B)                                   $            4,394          $          9,406
     Add: Gain on sale of grounded aircraft                                         -                   25
     Total operating expenses, excluding special items               $         17,799 $             18,798    Non-GAAP ROIC, pre-tax (A/B)                                                            17%                       7%
     Deduct: Fuel and oil expense, excluding special items
                                                                                (4,232)             (4,630)
     (economic)
     Operating expenses, excluding Fuel and oil                                                                (b)    Net adjustment related to presumption that all aircraft in fleet are owned (i.e., the impact of
                                                                     $         13,567 $             14,168     eliminating aircraft rent expense and replacing with estimated depreciation expense for those same
     expense and special items
                                                                                                               aircraft). The Company makes this adjustment to enhance comparability to other entities that have
     Deduct: Profitsharing expense                                                (543)               (544)    different capital structures by utilizing alternative financing decisions.
     Operating expenses, excluding profitsharing, Fuel                                                         (c)    The Adjustment for fuel hedge accounting in the numerator is due to the Company’s accounting
                                                                     $         13,024 $             13,624     policy decision to classify fuel hedge accounting premiums below the Operating income line, and thus
     and oil expense, and special items
                                                                                                               is adjusting Operating income to reflect such policy decision. The Equity adjustment for hedge
                                                                                                               accounting in the denominator adjusts for the cumulative impacts, in Accumulated other
                                                                                                               comprehensive income and Retained earnings, of gains and/or losses associated with hedge
    (a)     The Company recast 2016 and 2017 result primarily due to the retrospective application             accounting related to fuel hedge derivatives that will settle in future periods. The current period impact
    transition option selected as part of the Company's adoption of Accounting Standards Update 2014-09,       of these gains and/or losses are reflected in the Net impact from fuel contracts in the numerator.
    Revenue from Contracts with Customers. See the Company's Current Report on Form 8-K furnished to           (d)    Calculated as an average of the five most recent quarter end balances or remaining obligations.
    the Securities and Exchange Commission on March 20, 2018 for further information.                          The Net present value of aircraft operating leases represents the assumption that all aircraft in the
                                                                                                               Company’s fleet are owned, as it reflects the remaining contractual commitments discounted at its
                                                                                                               estimated incremental borrowing rate as of the time each individual lease was signed.

                                                                                                                                                                                                                                 29
February 2019
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