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International
Research
Project 2017
Company Brochure
linkedin.com/in/IRPIndustria
facebook.com/IRPIndustria
INTRODUCTION
The foundation Stichting Study Tour word written by the Rector Magnificus, This brochure aims to provide a clear overview
Industria (SSTI) annually organizes the this brochure provides more information of the set up and scope of the International
International Research Project. The regarding the theme and countries. Then Research Project. Together with all the
International Research Project consists of participation options are elaborated. Finally, students involved we are looking forward to
two parts: the research projects and the the capabilities of the students involved are welcome your company as a participant in
study tour. The research projects will be described and our Board of Recommendation the International Research Project and to a
conducted prior to the study tour and are is presented. Contact details are listed at the pleasant and educational cooperation.
based on a predetermined theme. After end of this brochure.
finishing these projects the study tour takes On behalf of the SSTI,
place. The study tour is organized around
the same predetermined theme. During Koen Pijnappels
the tour companies and universities in the Coordinator Contract Research
country of destination will be visited. International Research Project 2017
The International Research project is an
initiative of students of the department
of Industrial Engineering & Innovation
Sciences at Eindhoven University of
Technology. Students of the Master
programs ‘Operations Management and
Logistics’, ‘Innovation Management’,
‘Business Information Systems’, and
‘Manufacturing Systems Engineering’ are
allowed to participate. The participants will
conduct the research projects mentioned
above. For the participants the International
Research Project is a great opportunity to
apply their academic knowledge within an
international business setting. Furthermore
IRP provides students the opportunity to
gain in-depth knowledge about a subject
of research that suits their interests and
education.
The International Research Project 2017 will
visit Mexico and the USA. The theme of the
International Research Project is Intelligent
Automation: Innovating Towards a New
Industrial Era.
This brochure provides information for
companies that are interested in the
International Research Project. After a
iRP COMPANY BROCHURE COMPANY BROCHURE IRP
02 03
A WORD BY THE RECTOR MAGNIFICUS
The fourth industrial revolution is evolving few. These are all topics of research at
at an incredible pace. The current trend our university, where we can build on our
of automation and data exchange in unique expertise in materials, high-tech
manufacturing technologies includes systems, photonics, data science and
cyber-physical systems, the Internet of underpinning disciplines
things and cloud computing.
In this respect you have chosen wisely.
You as young engineers, students and More than likely Intelligent Automation
future entrepreneurs are living in an era is one of the key factors in this fourth
with numerous possibilities. In addition, revolution, and the applications are
these evolutions bring unseen and probably countless. Therefore I urge you
unprecedented challenges. And it’s not to take in as much as you can handle.
just the industry that faces change. Broaden your horizon and use this
research project as a grindstone. The
“Intelligent Automation is Society in its broadest sense needs to act future is yours to shape!
and come up with appropriate answers
for this paradigm shift.
one of the key factors in the
The 13 Dutch universities launched a joint
plan called “Digital Society”. This program
fourth industrial revolution” should contribute to the National Research
Agenda, and is consistent with the VNO-
NCW proposal ‘Netherlands Next Level’.
It is our duty to make this country leading Frank Baaijens
in the new digital technologies. Rector Magnificus
Eindhoven University of Technology
This digital society is a catalyst for many
research projects at our university. We
don’t stand alone in this one; the Brainport
region should play a determining role in
the decades to come. Digital technologies
will be deeply integrated in future
systems, products and services, such
as in smart industries, smart automotive
systems, smart health systems, smart
cities, smart energy systems, to name a
iRP COMPANY BROCHURE COMPANY BROCHURE IRP
04 05
THEME
Intelligent Automation This implementation of artificial humans, new jobs, knowledge and skills
Innovating Towards a New Industrial Era intelligence in business processes,
creating smart automated systems where
emerge that have to be filled in in order
to make this new cyber-physical system
all parts are connected and able to make work. Humans will be more focused
decisions based on (real-time) information, on the programming, calibrating and
is called intelligent automation. Through maintenance of automated processes.
new technologies like Machine Learning
or Natural Language Processing, As stressed by Delloite (2015) and
business activities like customer service Accenture (2016), intelligent automation
can now be automated. This will improve is not an option, it’s mandatory. It will
the efficiency dramatically as a computer stretch the boundaries of a company’s
costs much less than an employers’ wage ability to innovate and reposition in the
and it is available 24/7. market, increasing its competitiveness.
The challenge lies in the capability of a
It may seem as if humans are simply being company to reorganize its resources and
We are at the brink of the 4th industrial
replaced by machines, but the only thing integrate the new technologies into its
revolution; a transformation of the industry
that changes is the role of humans in the business process in order to maximize
into cyber-physical systems; blurring the lines
production process. Where machines their impact. This is the part our research
between the physical, digital and biological
take over some roles and jobs from project will focus on.
spheres. Rapidly developing artificial
intelligence technologies enable businesses
to use smarter and more integrated
automation, and fundamentally change the
traditional ways of operating. In the near
future, machines will be able to analyze
information from other automated parts in
“Intelligent automation will enable enterprises to
the production line and make adjustments innovate and evolve by increasing their agility, reducing
to their activities, no longer needing human
input and resulting in a production hall that
the complexity of systems and operations, accelerating
can run autonomously for months without their time to market, and creating the ability to experiment
human interference being mandatory.
continually with new products and services.”
Accenture, 2016
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06 07
THEME
Employees Consumers Society
Impact on different As seen before, intelligent automation will For consumers, the communication New technologies bring new
stakeholders introduce new job roles for employees. between a company and a customer opportunities, but also new problems.
Their roles will be more focused on changes.AI platforms like Amelia automate With computers and machines taking
Intelligent automation can be applied programming or installing automated customer service via Speakingbot,that is over human tasks, a number of societal
to a wide range of industries, as not systems, instead of manually controlling able to answer customers’ questions in problems rise. Will there still be enough
only actual production halls, but also it. With new roles and jobs also come new more than 20 languages. This will change jobs for everyone? How reliable are these
information analysis can be automated skills, which means the education and the communication and relation between machines? How much autonomy and
through new technologies like Machine training of employees has to be revised. customer and company. It is important decision rights can we assign to Artificial
Learning, as is seen in the big data Also, with the introduction of robots and AI that automation of this communication Intelligence? These questions about
trend. As a result, all stakeholders of a into the workforce, we will find situations does not go at the expense of personal ethics and safety cannot be neglected
company will be affected by it, changing where machines and humans work attention for a customer. and must be addressed now, as we are
our ways of working, communicating and alongside one another in production halls, However, through Intelligent Automation on the doorstep of a world where man
reasoning. The four main stakeholders which can be quite dangerous. This calls it is also possible to personalize certain and machine live side to side and thus
that will experience impact of intelligent for new models that make environments products to a customer’s needs in an rules about society and commune have
automation are employees, consumers, and infrastructures that reduce risks on efficient way. For instance, UBS Group to be made or revisited.
entrepreneurs, and the society. injuries and guarantee employees’ safety. AG2, a Swiss bank, uses AI technologies Our research will look into how
to model individuals’ behavioural patterns companies can optimally integrate these
and build a profile for each customer new technologies and how all these
showing potential match-ups with stakeholders can receive as much benefit
different types of health management from it as possible.
products. “The companies that will grow and
dominate their industries will be those
Entrepreneurs that systematically embrace automation
Through automated analysis of data it across their organizations, using it to drive
is possible for entrepreneurs to make the changes to their products, services,
decisions faster and more reliable. and even business models as they
Machine Learning technologies are used continue to transform themselves and
to discover patterns in the still heavily their industry.” (Accenture, 2016)
increasing amount of data that is available
to a company nowadays. These patterns
are used to make predictions about the
market, sales, inventory management
and give a manager real-time reliable
data to base decisions on.
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08 09
DALLAS
Mexico & USA AUSTIN
HOUSTON
GUADALAJARA
MEXICO CITY
This year the International Research Project will
head to Mexico and the USA. The study tour
starts with the three major Texan cities: Dallas,
Austin and Houston. From Houston we will
travel to Mexico, where technology epicentre
Guadalajara will be the first stop, after which
metropolis Mexico City will be visited. During the
study tour several visits to companies that have a
connection to the theme Intelligent Automation
will take place. Also several universities will
be visited, and a visit to the Dutch embassy in
Mexico has been scheduled.
The goal of the study tour is to explore and
document the applications and possibilities
of Intelligent Automation in a corporate and
academic environment in Mexico and the USA.
By discussing the topic with employees of
manufacturing plants, company headquarters,
universities, and official country representation
offices, we want to gain extensive knowledge
on Intelligent Automation.
Once this knowledge has been obtained, we
can use it to complement the research findings
of the project we conducted in the Netherlands.
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11
PARTICIPATION
ADVANTAGES OF RESEARCH BY
Research projects can be carried out between THE IRP 2017
November 2016 and June 2017. The students
will work several hours a week on the project
(the exact amount of time will be agreed upon
later). When the project is too large for one The top 5 reasons why your company should
student, it is possible to have more students provide a research assignment for the
working on one project. Each student is International Research Project 2017 are as
available for 100 hours per project. follows:
The costs for the project are € 3.000,- per
student. 100 Hours of research conducted by master
students and supervised by experienced
researchers of the department of Industrial
Engineering & Innovation Sciences at
Eindhoven University of Technology.
A research project related to the concept of
Intelligent Automation is a good opportunity
to become acquainted with this challenging
business topic and the accompanying options
for your organization.
An invitation for a masterclass about several
topics related to the theme Intelligent
Automation
An invitation for the seminar where results of
the study trip will be presented and excellent
recruitment offers (e.g. exhibition stands) will
be provided (note: all participating students
are selected based on study results and
motivation, and belong to the best Industrial
Engineering students).
Excellent company exposure opportunities via
social media and TU/e magazine.
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RESEARCH EXAMPLES RESEARCH EXAMPLES
Some research examples
master students can do Below some research examples of the
previous International research project
other transportation companies inform
their clients and how this information
are shown. The theme of the previous is useful internally. Furthermore, the
year was ‘Outcome Economy: Providing company liked to develop a unique
Business network analysis – The Quantifiable Results for the Customer.’ selling point in a few years and work
complexity of the network of Company names have not been listed more efficiently using their own data.
relationships in which the firm is due to privacy concerns.
embedded can be brought to the A medical institute used a SAP system to
surface. One company in the high-tech industry store all kinds of parameters, like number
experienced troubles with their sales and of surgeries and average waiting times of
Benchmark analysis – Comparison of the operations planning tool, as it functioned clients. However, doctors found it difficult
application of the intelligent automation
concept to other companies. properly in the Netherlands, but did not to extract these parameters from the
at some foreign plants. The assignment system. The assignment was to discuss
Market research – Investigation regarding was to identify the reasons of bad the case with different stakeholders and
the value of customer needs for your performance, come up with alternatives built a dashboard in Excel, which would
company. or other designs of the existing tool and indicate the required parameters and
implement the new solution. would be easy to use for all stakeholders.
Process improvement – Identification
of process improvement opportunities
by conducting a scan of the process The requirements from private clients A manufacturing company optimized
(e.g. identification of non-value adding and business clients always seem to its supply chain by collaborating with
activities). be different. During an assignment for a its clients. By increasing its efficiency
telecommunications company a market and strengthening its partnerships with
Risk management – Identification of the research was done to examine whether clients they hoped to increase their
risks in your business environment. corporate clients had interest in variable competitive advantage. During the
bandwidth, and afterwards to examine assignment the student had to combine
how to supply this variable bandwidth to his theoretical knowledge with insights
corporate clients. in the company, in order to answer how
Of course any other ideas for research
inventory control could be best applied
projects within Industrial Engineering
A transportation company observed the within the company and to come up with
are welcome as well. Companies that
information demand from its customers a right benchmark for this subject.
recently have been involved in the IRP
was increasing rapidly. At this moment
include Dow, Maastricht UMC, NS, De
the company is automating is information
Lage Landen and Vodafone NL. On
supply, in order to supply information to
the next page, some examples of the
its clients more accurately and rapidly,
past International Research Project and
like locations of trucks and expected
information about the research projects
delivery times. The assignment started
in 2016 are given.
with a literature study to examine how
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14 15Operations Management and Logistics
CAPABILITIES Operations Management & Logistics is a multidisciplinary field that covers such
disciplines as supply chain management, manufacturing systems, information
systems, business process management, human performance management,
COMPETENCES OF THE STUDENTS health care engineering, transportation, reliability engineering, maintenance, and
operational finance. The program trains student in quantitative analyses. In all
courses, the theory is related to existing research and students are shown how to
apply theory in practice. For example, an alternative design of a control concept for
a supply chain or a workflow process in an insurance company aree investigated.
They also learn how efficiency improvement or cost reduction can be obtained by
advanced concepts.
Innovation Management
Innovation Management studies the management of innovation processes and
develops theories, tools and techniques to make businesses more innovative.
Key aspects of this discipline are knowledge management, strategic alliances,
entrepreneurship, new product development, supplier partnerships, marketing
management, quality management and technology management. Students learn
how to use the knowledge that they gain in carrying out research into innovation
management and in industrial applications. They also learn how to analyze the
The students involved in this project are current innovative performance of a company, explain it in terms of quality, cost
students of the Master’s program ‘Operations and time, and improve this performance by re-engineering innovation processes.
Management and Logistics’, ‘Innovation
Management’, ‘Business Information Systems’, Business Information Systems
or ‘Manufacturing Systems Engineering’. Modern organizations such as banks, insurance companies, ministries, hospitals,
All students have knowledge in Industrial travel companies and webstores are critically dependent on their information
Engineering, but also capabilities specific to system: when it falters, all the other processes come to a standstill. This creates a
their Master’s program. These capabilities will demand for experts who are able to face the challenges of both computer science
be discussed on the next page. and industrial engineering. The Business Information Systems Master program
unites the competencies of the computer scientist and the industrial engineer.
The majority of the selected students Through a balanced selection of computer science and industrial engineering
completed their Bachelor of Industrial courses, this program gives students a solid foundation to be able to design and
Engineering at Eindhoven University of realize secure and reliable information systems. Students can specialize in one
Technology. Topics the students covered of the four streams: business process management, healthcare, ICT services and
during their Bachelor’s program include logistics.
accounting, goods flow management, human
performance management, stock control,
organization science and information systems.
Manufacturing Systems Engineering
The students of Industrial Engineering Because of digitization and automation, the manufacturing industry is now rapidly
are focused on making improvements changing. The whole chain of products, machines, factories, warehouses and
in companies and are ready to apply the customers, or the Internet of Things, is able to share and exchange information. To
methods and tools they have learned fully exploit this network of information for more effective and efficient production,
during their courses. The study program at the Manufacturing Systems Engineering Master program provides students with
Eindhoven University of Technology regularly knowledge of the whole chain: from the technology inside the machine up to
involves group assignments. These group the level of supply chains. The program offers this combination of technological
assignments enable students to train their knowledge of high-tech production systems and knowledge of production
analytical skills, their social skills and their processes and supply chains, and shows how to apply this knowledge effectively
presentation and cooperation skills. at both system and network level.
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IRP
16 17
17BOARD OF RECOMMENDATION ORGANIZATION
The IRP 2017 is supported by the The following executive committee is
following people: responsible for the organization of the
International Research Project 2017:
Drs. I. (Imke) Carsouw
Managing Director Brainport Development
Ir. S.A. (Simon) Bambach
Corporate Vice President VDL Group North-America
Tim d’Hondt
Chairman
chairman.irp@tue.nl
Prof. dr. ir. F.P.T (Frank) Baaijens
Rector Magnificus
Eindhoven University of Technology
Dr. J.L.L. (Jeroen) Schepers Sebastiaan Keijsers
Program Director of Master’s Program ‘Innovation Management’ Financial Manager
Eindhoven University of Technology financial.irp@tue.nl
Dr. T. (Tarkan) Tan
Program Director of Master’s Program ‘Operations, Management &
Logistics’
Eindhoven University of Technology Koen Pijnappels
Coordinator Contract Research
research.irp@tue.nl
Prof. dr. ir. J.C. (Jan) Fransoo
Dean of TU/e Graduate School
Eindhoven University of Technology
Prof. dr. ir. P.W.P.J. (Paul) Grefen
Niels Hovens
Research Director School of Industrial Engineering
Eindhoven University of Technology Coordinator External Relations & Program
external.irp@tue.nl
Prof. dr. ir. M. (Maarten) Steinbuch
Professor Control Systems Technology
Eindhoven University of Technology
Jef van den Buijs
Coordinator Culture, Accomodation
Prof. dr. A. (Annemieke) Roobeek
Professor Strategy and Transformation Management & Transportation
Nyenrode Business University c.a.t.irp@tue.nl
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18 19CONTACT INFORMATION P.O. box 513, Pav. U.03 5600 MB Eindhoven Tel (1): +31 (0)40 - 247 38 48 Tel (2): +31 (0)6 - 28 24 71 55 E-mail: research.irp@tue.nl Website: industria.tue.nl/irp
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