SMS Marketing Campaigns that Convert - Factoreal
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SMS Marketing Campaigns that Convert
1
What is
SMS Marketing?
(And Why is it a Must for
Your Business?)
Smartphones are our best friends? Did you know the average
person checks their phones 85 times a day? If you look around,
smartphones are everywhere. Amongst the most popular
application on a smart phone is the ubiquitous text communication.
A latest study reports that 80 percent of the total population in the
U.S. uses text messages. With such material usage in mind, another
aspect to consider is to use SMS messages for marketing.
YS i YS i
YOUR SHOP YOUR SHOP
Hey Lucie, make jaws drop with Hey Lucie, you’re special! We’re
your gorgeous glow! Miz and extending our Independence
match 4 of our bestselling day sale for 3 days wih 60% off
beauty products for the price of on select items just for you!
3. Https://brand.yourshop/offer https://brand.your-
Reply STOP0000 to opt out. shop.com/Scca
Reply STOP00000 to opt out
In the following sections, we discuss SMS marketing and why it is a must for your business.
2
What is
SMS Marketing?
Similar to email marketing, SMS marketing is the process of using
text messages to communicate with customers about valuable
information concerning your business. What makes it so impactful
is that it is a permission-based marketing channel, which means
customers have to give their consent (i.e., opt-in) to reap its
benefits. It is truly versatile, as it allows companies to send
real-time messages to text subscribers. A few examples include
alerts, updates, and special offers. Text messaging is a direct line of
contact, and SMS marketing, can reach a wider audience not just
nationally but internationally too – no interoperability problems; it
just works everywhere.
YS i YS i
YOUR SHOP YOUR SHOP
Hey Lucie, treat our little one
Hey Steve, get to your next with a cute new outfil for Easter!
meeting on time and in style with Free Shipping on our new rrivals
10% off on any leather watch this week only
https://brand.yourshop.com/Dtco https://yourshop.com/SseR
Reply STOP00000 to opt out. Reply STOP0000 to opt out
3 Why You Should Use SMS Marketing Research shows that SMS open rates are as high as 98%. And, on average, it takes 90 seconds for someone to respond to a text
4 It’s a Chance to Get Creative In today’s day and age, subscribers receive a lot of messages. The best way to stand out from the emails flooding their inbox is to invest in SMS marketing. Another way is to get creative with your messaging. Because text messages restrict how much you can say, you need to be more strategic with your word choices. Try to gamify your text-marketing campaigns or using quippy or witty language to entice your readers into engaging.
5 It Can Enhance Your Other Marketing Channels The beauty of digital marketing is that you have multiple ways to communicate with subscribers. When used in tandem, these channels can help create a marketing communication system that strengthens the customer relationship. For example, email and SMS marketing go hand-in-hand to inform. You can use text messages to communicate more time-sensitive or urgent information, whereas emails can be reserved for more detailed information.
6 It Has the Best Engagement Rate Although email is recognized as one of the most successful marketing channels, the truth is emails can take time to make an impact. Sometimes emails sit in a customer’s inbox for days before they’re opened or deleted. SMS marketing rates sit somewhere around 82.1 % compared to a 24% email marketing open rate. It is a hard pill to swallow, but if you want immediate engagement from subscribers, go text.
7 Perfectly Optimized for Mobile A struggle for many marketing departments is trying to optimize social and email campaigns for mobile. How a campaign displays on a mobile device can differentiate between a new customer and a wasted marketing attempt.
8 Immediate Delivery We all understand the significance of creating a positive customer experience. One way to provide this is to implement SMS marketing. Customers have grown accustomed to quick responses and instant gratification, and SMS marketing is an excellent way to meet expectations. Once you click send, your messages go out instantly, and within minutes has customer engagement. The best part is you can ensure that everyone who wants to receive a message can with the help of an opt-in feature.
9 Keep an Eye on Clicks One of the distinct benefits of text marketing is that you can track how many times your links are clicked as it happens. You can use that information to tell how effective your marketing campaign is in real time and tweak your campaigns for optimum performance. You can monitor your link performance for high click-through rates to determine which texts have been most successful in grabbing your subscribers’ attention. Conversely, consider modifying texts that contain links with low click-through rates, which are less successful.
10
These SMS
Campaigns will Here are some
surely help you SMS campaigns that will
boost your sales funnel
convert conversion rate.
Welcome Message: SMS for Multi-Channel
The best way to greet your Engagement: Include SMS
customers is by sending them a campaigns in-line with other
welcome message instantly. channels to orchestrate a
seamless customer experience
Abandoned cart:
Shopping cart abandonment is
an issue for any ecommerce Holiday Deals: Holidays are
business, learn how to drastically great opportunity to offer
reduce abandonment with SMS irresistible deals.
marketing automation.
Conversational SMS: Drive
Flash Sales:
two-way SMS marketing to the
A promotion that runs for a short
bottom of the funnel and see
time, 1-48 hours, makes customers
meaningful improvements.
stock up on additional items.
Transactional SMS: Targeted Promotions: Send
Make sure your subscribers don’t personalized campaigns based
miss out on important on product purchase trends
transactional updates. and product interests.11
Welcome
Messages
Thanks for signing up for updates.
One of the first messages a business will establish as they
start text message marketing is the welcome message.
The welcome message greets new SMS subscribers.
Here is Peter Quinn’s welcome message for people who
subscribe to marketing updates:
i
hi, this is Peter Quinn. thank you
for joining my unicorn marketer’s
text message club.
i’ll send new marketing hacks –
once or sometime twice a week.
you can type STOP at any time to
unsubscribe.
be a unicorn in a sea of donkeys.12
Abandoned
Cart
An effective cart recovery campaign helps brands reduce
abandonment rates by reminding customers that they still
have items in their shopping cart. One of the ways you can
do this is by sending an abandoned cart SMS to your
prospective customers—which is one of the more likely
ways you can get subscribers to open and act on your offer
while adding a personal touch from your brand.
i
Text Message
Fri 21 Feb, 15:01
Hi, we have saved your basket
so you can complete your order
when you are ready.
http://dyn.com/6jTcpYI Text
MOBILESTOP to 60006 to opt
out.13
SMS for
Flash Sale
A flash sale never fails to generate hype around a product
that is running low on stock. Every once in a while, when
sales slow down, is the chance to create a powerful SMS
campaigns that demands to be opened.
i
Text Message
Fri 21 Feb, 15:01
Hey Audrey, our Sweet Home
Get Cozy event continues - 15%
off everything in the store now
through Sunday! Come see!
http://yoururl/GETCOZY
Flash sales are meant to get opened fast and make a
direct purchase. Let your customers know how much time
the sale will last, make sure it’s less than 48 hours, and
also mention low inventory.
Make your offer appealing! The better the deal the more
likely the customer will click your link.14
Transactional
SMS
Make transactional messages more visible and useful — or
respond to a user request through your preference center
to send transactional messages via SMS.
Transaction Confirmation: Make it easy to see when an
order has been received and when it’s been shipped, and
provide tracking information at their fingertips.
Alerts: Put mission-critical information front and center on
your customers’ phones.
i
Text Message
Fri 21 Feb, 15:01
Your intern payment for account
ending with 1862 is due in 3
days.
Your account payment has been
processed.15
SMS in
Multi-Channel
Engagement
Create a smart way to orchestrate messaging across all your
customer engagement channels, so you can use the best mix of
channels for messaging — instead of blasting customers on every
channel every time.
Email + SMS Transactional Notification
Make sure customers are getting critical updates on all the channels
they want to receive them on. Send an SMS opt-in offer via email to
give them maximum flexibility.
Email + SMS for Upsell
Use an email to point users to opt into your text marketing program —
then quickly show them how valuable it will be by providing them a
personalized coupon via SMS that pivots off a purchase they’ve
already made
Inbox ... i
YOUR SHOP
Text Message
Be Well Pharmacy Fri 21 Feb, 15:01
01/30/2019 12:34 p.m.
Details
Thank you for refilling your Join to receive recurring
BWP
prescription! Stay up to date on auodialed updates of this
our order status. Text UPDATE to order and any future orders
234567 to receive recurriring from Stay Well. Full terms at
autodialed updates on this order Staywell.com/sms-terms.
and anyfuture order and any future No purchaserequired.
orders from Stay Well.
Msg & data rates may apply.
Reply STOP0000 to cancel16
Holiday
Deals
People are very receptive and trusting during the holiday times.
Launching your SMS marketing campaigns during holidays can help
you connect with your subscribers on a very emotional level. So make
your deals strike the right chord, and lead them straight to checkout.
i i
YOUR SHOP YOUR SHOP
Hey Lucie, make jaws drop with Hey Lucie, you’re special! We’re
your gorgeous glow! Miz and extending our Independence
match 4 of our bestselling day sale for 3 days wih 60% off
beauty products for the price of on select items just for you!
3. Https://brand.yourshop/offer https://brand.your-
Reply STOP0000 to opt out. shop.com/Scca
Reply STOP00000 to opt out
Things to Consider
Don’t wait for the last minute, give yourself at least a week in
advance to craft a campaign.
Sell experience and not your product. Make your customers see the
value you bring during this special time and make it a tradition every
year.
People are busy with the festivities, make sure to extend the sale by a
few days and make them feel special.
Surprise them with a gift, reward points.17
Conversational
SMS
Conversational SMS is the next generation of SMS business messaging.
It provides the ability for customers to respond and have a simple
interaction with keywords to the addition of limited automation.
From successfully managing huge jumps in customer calls to
reorganising payment, collecting more customer payments, and
streamlining simple and complex process, SMS truly has come of age.
Therefore, having conversational SMS as part of your omnichannel
offering is really important.
i
YOUR SHOP
GOLD
Thank you for your interest in
our GOLD pack. Reply YES
to confirm your subscription.
YES18
Targeted
Promotions
Prove you know your customers well and cater to their interests by
offering them a truly personalized experience. Segment customers
who buy the same products and launch text marketing campaigns on
items similar to their most recent purchase.
i i
YOUR SHOP YOUR SHOP
Hey Tedd, congrats on your
Hey Leo, ready for take-off? Buy a
new watch! Just letting you
2 piece luggage set from our new
know there is a 10% off on al
collection & get 105 off – 3 piece
leather watch brands this week
set set 25% off https://www.your-
only https://www.your-
shop.com/ScCa
shop.com/ScCa
Reply STOP0000 to opt out
Reply STOP0000 to opt out
Things to consider
A customer might have bought a pair of running shoes so why not
offer them different colored laces, or a watch band to match their
leather bag?
Recommend a higher priced item Choose a product that you’re sure
your customer will love and buy, only with a slightly higher price tag
than their previous purchase.
Add in Multi-buy deal. Give customers a deal on a 3 piece set,
increasing the discount if they add a fourth item.19 Tips for creating successful SMS Campaigns A quick text message is a great way to keep your current subscribers interested and reel in potential customers. However, running a profitable SMS marketing campaign is a little more complicated than it would be to shoot a text to a friend. If you require a little direction, here are a few tips to keep in mind for the best SMS marketing campaign possible Keep Your Message Short It’s tempting to apply the same technique to an SMS campaign that you would use for an email marketing campaign, but they’re just not the same. Different mediums require different strategies, and with SMS marketing, you need to keep your message succinct. An SMS message should be more conversational and urgent than an email. You’ll only have 160 characters to get your point across, so grab the reader’s attention quickly.
20 Use a Clear Call to Action Just as the body of the text message should be to the point, so should the call to action. Since people open text messages so quickly, they are best used for things that time-sensitive. For instance, you might use an SMS marketing campaign for a flash sale, holiday deals, or new items. When choosing a call to action, use verbiage to create urgency and give the customer an action to perform right away. A few good ideas are: “Click Here to Discover More.” This is great because you’re immediately showing customers your new product or service. Make sure that the link leads them to see something that they’ve never seen before. Don’t make the mistake of guiding them to the homepage because they’ll quickly lose interest. “Enter this Discount Code at Checkout.” With this call to action, you’ve already given subscribers an incentive to shop with you. Remember to put all the terms and conditions in the message so that people don’t feel swindled. “This Offer Ends at _____.” The genius of this call to action is that subscribers feel a sense of urgency, but you’re not commanding them to do anything.
21 Send Texts at the Right Time Timing is key to a successful SMS campaign. It’s no use putting all that effort into a campaign if nobody opens. The best time for you to send your SMS campaign out is highly dependent on what type of person your campaign is targeting and the product or service you’re selling. Here are a few of the best time frames to keep in mind: • From 9a.m. to 12p.m. It’s common for people to check their text messages first thing in the morning before heading to work. • From 5p.m. to 9p.m. At this time, most people just got off of work, and they’ll probably be on their phones for a while. • From 10 a.m. to 12 p.m. on Saturdays and Sundays. Most people are relaxing, so it’s an excellent time to get a response
22
How can Factoreal
help you?
Using SMS through Factoreal’s All-in-one Customer
Engagement Platform provides everything you need
to connect with your audience on SMS in one
convenient package:
Multi-channel orchestration: Easy upload: Upload
Orchestrate SMS messages as numbers in bulk via CSV
part of a multi-channel
customer engagement Robust API: Real-time,
strategy server-to-server
messages for getting the
Single interface: One interface message there at exactly
supports all channels the right time
managed by our Customer
Engagement Platform (from Audience segmentation:
push notifications to email to Quickly define unlimited
web notifications, and a lot subsets for targeted
more) campaigns based on
subscriber activity
Scheduling: Schedule
messages to be delivered at a Personalization: Send
specific time personalized transactional
messages or offers
Opt-in/out management:
Inbound requests to opt in or Analytics: See how SMS
out of SMS are handled performs on its own, and
effectively against other channels.Talk to Us You can now include SMS texts to your automation workflows and send follow-ups to your contacts. Factoreal is a robust omnichannel customer engagement automation platform that recovers revenue, boosts marketing ROI and grows your business. Fully compliant with SMS. Factoreal ensures to inform you about each compliance step and will help you in person in case you need assistance setting everything up. If you want to accelerate your business growth, check what Factoreal can do for your store and start your SMS marketing strategy today! CONTACT US letshcat@factoreal.com Click here to book a meeting www.factoreal.com
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