Shaping Asia's next generation of leaders - Tatler Asia
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Media Kit Shaping Asia’s next generation of leaders
In an increasingly cluttered digital world, it has become harder for
“ brands to engage with quality millennial audiences. We
partner with global brands to help them understand and engage
millennials and generation Z through audience-specific
content, channels and experiences. We are proud to have
Tamara Lamuniére
Head of Generation T evolved to be the ultimate reference of entrepreneurs and
creatives across Asia that you need to know, those destined to
be our leaders of tomorrow.
“
OUR AUDIENCE
71%
are founders/owners of their own business 25
founders whose companies
are publicly listed
19%
are C-suite
10%
are professionals
There are
23 founders Over 199
social entrepreneurs
on the list whose companies on the list
are unicorns
416 Estimated net worth
$100K - 2M
honourees have
won top awards from
their industries of financial assets
140 250M
followers on Instagram
have been officially recognised
by their respective governments collectively
32
for their contributions
40% 60%
Average age Female Male
OUR REACH
Circulation
417K
Key markets: China, Hong Kong, Taiwan, Singapore, Thailand, Philippines, Indonesia and Malaysia
500K 62,786 418K 885K
Readership and Event Attendees Database Size Unique Visitors Annual Page Views
23,700+ 780,000
Audience Growth Rate Over
Social Media Followers WeChat Followers 57%
Monthly
PARTNER WITH US
We partner with client’s to truly understand their business
objectives and marketing goals.
Our team works with you to carefully craft and deliver your
message to an engaged audience.
Benefit from our existing products or work with us to create
a unique and bespoke campaign.
REACH BRAND AWARENESS EXPERIENCE COMMUNITY CONTENT
Amplify your reach Be top of mind with Create value-driven Build strategic relationships Original, highly targeted
through our regional your target audience and one-of-a-kind event with the Gen.T audience, customised multimedia
platform through strategic experiences aged 25-40, Asian millennial content for your brand
branding and visibility entrepreneurs through our unique lens
DIGITAL - CONTENT CREATION & AMPLIFICATION We help you connect with the next generation through targeted content, channels and experiences. SERVICES 1. Research - we research your target audience and utilise insight and analytics to create compelling content 2. Creation - we create content and visuals designed to maximise engagement across each of our brands 3. Promotion & Delivery - a targeted multi-channel campaign that reaches a desired KPI 4. Reporting - an insightful post-campaign report Rates start from: USD$10,000
DISPLAY AD RATES Display Advertising Web Leaderboard (970x250) USD$87 CPM MPU (300x250) USD$87 CPM Gen.T List Takeover USD$3,350 per week (All ad units on list profiles – 30K impressions) Run of Site USD$6,700 per week (All ad units on all pages – 50K impressions) Display Advertising Email Newsletters USD$3,350 per week (Email database of 85,000 contacts)
EMAIL Gen.T editorial newsletters are your opportunity to reach the inboxes of a qualified audience. Database size 85,000 The Deep Dive • Perfect for thematic campaigns - A curated, smartly narrated close-up look at an idea, issue or trend that’s shaping Asia’s future The Digest • Increase brand awareness - A great way to amplify your content and brand visibility through our weekly round-up of the latest stories on Gen.T Rates start from: USD$5,000
PRINT
The Gen.T Asia List is the ultimate reference of the most promising young talent. Every year since 2016, we select
400 individuals whose achievements are helping to shape their country’s futures.
Circulation 417,000
• The opportunity - Brand awareness and thought leadership opportunities that feature alongside independent
editorial content, as well as advertising options.
• The audience - The Gen.T List magazine is circulated to qualified VIPs, subscribers and is distributed at key
locations and events. These include 5-star hotels, retail outlets, banks, health, fitness & beauty centres, airlines,
private jets, luxury serviced apartments and more…
The print magazine is distributed in eight markets:
China, Hong Kong, Taiwan, Singapore, Thailand,
Philippines, Indonesia and Malaysia.
Published September 2021
Rates start from:
USD$5,000
EVENTS
Cloud Talk Gen.T Connect
An online event series Localised networking
exclusively for honourees events throughout Asia
Biweekly Gen. T Stream Monthly Connect to Change
A virtual event series A social initiative that
designed to inspire new drives positive impact
ideas and opportunities throughout the region
Quarterly Annually
First, Front & Female Summit Gen.T List Launch Gen. T Asia Summit
An event series around the region, Announcing the 2021 A celebration of the most
culminating into one Summit Gen.T honourees disruptive people and ideas
Annually Annually AnnuallyPODCAST The goal of our podcast is to tell the unexpected stories of Asia’s disruptors in a bid to inspire our community—how did some of Asia’s most successful young leaders get to where they are today? Season 1 Guests • Sukki Singapora: Changing The World Through Burlesque • Cindy Gallop: Porn, Woke-Washing And Sex Tech • Melati Wijsen: The Teenager Changing The World • Noor Mastura: Empowering Communities To Make Change • Lucy Liu: Redefining The Founder Stereotype • Natalie Chan: Creating An Education Revolution • Stephanie Sy: How AI Will Save Or Destroy The World • Joseph Phua: Building Southeast Asia’s Biggest Dating Platform Season Two is shaping up to be even stronger, with Wikipedia founder Jimmy Wales, East West. A product by Ventures founder Jaeson Ma, and Zilingo co-founder Ankiti Bose already booked as guests on the forthcoming series. Rates start from: USD$1,000
BRANDED CONTENT SOLUTIONS
To stand out, you need to do something extraordinary. Our hub of expertise spans
across editorial, digital, design, research and events.
We deliver 360-branded content solutions to your audience and encourage
Content Research
• Online articles • Audience survey
• Bespoke print • White papers
• Content hubs • Audience insights
• Videos • Community circles
• Custom content
Digital Events
• Engagement solutions • Awards
• Webinars • Conferences
• Content syndication • Experiences
• EDM • Round tables
• Audiocast • Networking cocktailsFor more, please contact
Tohfeek Gafoor
Regional Account Director
E: tohfeek.gafoor@tatlerasia.com
T: +852 2859 4359You can also read
