MAKEUP IN ASIA, SEOUL THE DAY BEFORE

MAKEUP IN ASIA, SEOUL… THE DAY BEFORE
 Tomorrow conferences and round tables with international focus
  will take place at the Conrad Seoul Hotel. Among the highlights:
several round table with the joint participation of brand managers
 from China and Australia, national make-up artist contest by the
Korean make-up association and prestigious partnership with Yves
                         Saint Laurent Beauté

  Yves Saint Laurent Beauté: Partner of MakeUp in Asia,
                        Seoul!
                            	
  
Yves Saint Laurent Beauté team, the well performing brand in Asia, is supporting
  the development of MakeUp in Asia, Seoul, with a participation in a specially
                       dedicated area on the 5th floor.

  Make-up contest with the Korean Make-up Association
                            	
  
                                       	
  

 
                                           	
  
A contest Final for the best make-up artists will take place at MakeUp in Asia. The
    final includes two eliminatory test to elect the 3 best candidates out of 20
                                    participants.

                          Conference Program

Wednesday April 5th

10h15-11h00 : “What’s Up in Asia?”
Conference by Sharon Kwek – MINTEL

11h15-12h00 : “East meet West… and West meet East”
Conference by Louis Houdart, CEO of Creative Capital (Shanghai)

12h15-13h00 : “What are the key trends, creative concepts, colors, textures,
ingredients for 2018-2019?”
Conference by Lucille Gauthier, Beauty designer at Peclers Paris

14h00-14h45 : “Autumn/Winter 2017 Runway Beauty Trends: Key Concepts for
Asia-Pacific”
Conference by Michael Nolte, Beautystreams
Discover the latest women’s make-up, hair, and men’s grooming trends fresh
from the A/W 2017/18 runways of Paris, Milan, London, and New York. Get
inspired for product development and marketing decisions in the Asian-Pacific
region. BEAUTYSTREAMS’ international team of experts determines the key color
and texture trends for face, lips, eyes, nails, and hair.

15h00-15h45 : “How the Selfie Generation Is Impacting the Beauty Industry –
Trends and Inspiration from the US market”
The face of the beauty market is changing due to the use of technology
accessed from the palm of the hand. The smartphone is revolutionizing
consumption: it’s now faster (through e-commerce), involves more savvy
consumers (through Google searches or YouTube videos), is more predictive (by

virtue of applications) and is community driven (with the rise of peer-to-peer or
“P2P”).
The consumer empowered with a smartphone, now communicates with others
by way of selfies, making self-staging a widespread phenomenon and
underscoring the importance of appearance in our society. With the powerful rise
of selfies and the importance of the beauty conversation in social media, our
makeup industry is experiencing a major boom but also a major shift. During this
presentation, Leila Rochet-Podvin will present the way the selfie generation is
modifying the relation to femininity and how brands, especially in the USA, are
surfing on this social practice to innovate. From the quest of « Instagramization »
to the one of showing a « non-makeup look », Leila will present inspiring new
territories and examples of innovative products.

16h00-17h30 : “China new challenges; Products and Distribution of beauty
brands”

16h00-16h10 : “The challenges of the Chinese Make Up market”
Introduction by Caroline Moulin and Isabelle Gavalda, NAO Design Trend
Followed by conferences and presentation moderated by Charles-Emmanuel
Gounod, Beautyworld Connexions and Yuting Sun, Beauteam.

16h10-16h40 : “Marie Dalgar: Help Chinese ladies find their own unique
beauty”
Conference by Masa Cui, Founder & General Manager of Marie Dalgar

16h40-17h00 : “The Make Up Artist point of view”
Presentation by Lao Hei, Chinese Make Up Artist

17h00-17h30 : “Carslan: a Living Classic style”
Conference by Rachel Wang – Marketing Director and Cici Li – Associate General
Manager
Questions:
– What is so specific about the Chinese market?
– What is your brand strategy in China as well as in South Korea?
– What are your latest introduction in Make Up and Skin Care in China?
– What do you expect from suppliers in China?

Thursday April 6th

10h15-11h00 : “Australia, the new emerging market in Asia Pacific?”
Round table moderated by Charles-Emmanuel Gounod, Beautyworld Connexions
and Yuting Sun, Beauteam with the participation of brands representative of:
– Ere Perez, CEO of Ere Perez Natural Cosmetics
– Marie Enna-Cocciolone, CEO & Founder of INSKIN COSMETICS
– Napoleon Perdis, CEO of Napoleon Perdis
– Sonia Amoroso, CEO of Self Care Corporation

Questions:

1. Introduction about yourself, your company, your products?
2. Tell us more about the Australian beauty market? Its specifics, its future?
3. What is the influence of Australia beauty in the Asia Pacific region, including
California?
4. What is your strategy to develop your brand internationally?
5. What do you expect from formula and packaging suppliers?

11h15-12h30 : “Cushion compacts; the next generation, the next applications”

11h15-11h45 : Introduction by Florence Bernardin, Information & Inspiration

11h45-12h30 : Round table moderated by Charles-Emmanuel Gounod,
Beautyworld Connexions and Florence Bernardin, Information & Inspiration
With the participation of:
– Gérald Martines, In . Signes
– Jeff Lim, HANA Innovation
– Steve Kim, Pump Tech
– Thomas Hwang, Samwha
– Laurent Frydlender, Managing Director, Yonwoo Europe
– Gérald Martines, IN•SIGNES

Questions:
1. What is the status of the Cushion Compacts in your company, several years
after the first introduction? Is it still a fast growing business?
2. How do you see the evolution the Cushion Compacts in Make Up but also in
other applications like personal care or even home care?
3. What could be next after Cushion Compacts? What are your future
developments in this area?

14h00-15h00 : “What’s up in Beauty in China, Japan and Korea? Next trends?”
Conference by Florence Bernardin, Information & Inspiration

15h15-16h00 : “Formulations: Make Up and Skin Care; Hybrids, a close
encounter?”
Round table moderated by Florence Bernardin, Information & Inspiration with the
participation of:
– Junoh Kim, R&D, Intercos
– Dr. Sang Han, R&D, Kolmar Korea
– Judith Lévy, Business Unit Manager, MS Suisse Cosmetics

Questions:
1. Can you introduce some of your latest hybrid product developments?
2. How do you see the color makeup evolution versus hybridation?
3. What about applicators? How applicators are moving towards new skincare
usage?
4. How do you see the future of hybrid direction? Will makeup and skincare
become one? How do you feel about consumer’s needs?

16h15-17h30 : “Indonesia, an emerging and promising beauty market”

Presentations and round table moderated by Charles-Emmanuel Gounod,
Beautyworld Connexions with the participation of:
1. “Indonesia; a fast-growing beauty market”
Presentation by Dina Kumara Dinata, PT Kemas
2. “Halal rules for cosmetic and beauty products?”
Presentation by Farhan Tufail, Halal Certification Service GmbH

According to EMERHUB, Halal industry in Indonesia is booming in recent years,
thus companies’ demand in halal certification registration in Indonesia has also
changed considerably. Alongside with the national aim to make Indonesia as the
world halal hub, the industry is gaining its popularity day by day and opens
opportunities to halal product producers to expand their target market
domestically and internationally. There are roughly 88% of Indonesia’s 250 million
people being Muslim and the nation’s home to about 13% of the world’s Muslims,
thus making it a good start for Halal businesses.

                                 ATTENTION
                   Pre-registered? Free entrance both days.
          Not pre-registered? Entrance fee KRW 60 000 for both days.

                       Looking forward to welcoming you!