SEAN KREJCI COO Co-Founder - JESSICA BLOTTER - AWS
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JESSICA BLOTTER SEAN KREJCI
CEO Co-Founder COO Co-Founder
KindTraveler.com
Jblotter@KindTraveler.com Skrejci@KindTraveler.com
On a vacation to Belize in 2012, my cofounder and I witnessed heartbreaking poverty & environmental despair: families lived in shacks next to polluted swamps and emaciated dogs roamed the streets.
PROBLEM
IT TURNS OUT...
72% of travelers want their travel dollars to
positively impact the destinations they visit.
‘Good Travels’ Study
- Impact Travel Alliance 2018 Thought Leadership Study
- Phocuswright’s 2015 ‘Good Travel’ study
BUT...
PROBLEM
Of those that want to travel responsibly
and sustainably,
one-third find it difficult
& half don’t know how
Hotels and tourism boards are
challenged + looking for ways to
adopt sustainable travel initiatives
1
Resource: Booking.com 2019 Sustainable Travel Survey
SOLUTION
Kind Traveler makes it EASY for travelers, hotels, charities
and tourism boards to participate in sustainable travel.
Kind Traveler is the world’s 1st
Give + Get hotel booking and
media platform empowering
GIVE
+
travelers to positively impact
GET
Discover exclusive rates from Kind Hotels
the communities & environment
1 2 3 in the destinations they visit.
CHOOSE GIVE GET
destination + donation + exclusive rates
hotel feel awesome on hotels
4
100% of donations go
to charity.
PRODUCT
Travelers unlock exclusive hotel rates + perks upon a
$10 nightly donation to a local charity that
positively impacts the visiting destination,
or to a charity of choice.
CHOOSE GIVE
destination + hotel $10/night to GET
iPad
charity exclusive rate on
hotel + book EXPLORE
9:45 AM 100% direct how to travel
kindly
iPad 9:45 AM 100%
+
9:45 AM
iPad 9:45 AM 100%
9:45 AM
1 CHOOSE
destination +
hotel 2 GIVE
donation +
feel awesome 3 GET
exclusive rates
on hotels 4 10 Tips for Divers to Protect
the Ocean Planet
EXPLORE
top travel stories + TravelKindly
local guides
How An Eco-Chic Getaway
Can Save Marine Life
U.S. MARKET SIZE
Total
Leisure Trips Total Per Year
Available
Total Available
840M
Total Leisure Trips Total By Families,
Addressable Millennials + Affluent Travelers
To convert 25,000 users as our Total Addressable
360M
Target first benchmark, 50M of target
market to be addressed
Target
50M
SUSTAINABLE TOURISM MARKET FORECAST
10%
Incremental Growth
$338.06 B
The market will be accelerating
going at a CAGR of over
Report By
2018 2023
SCALABILITY
USER SCALABILITY
USERS PROJECTION REVENUE DONATIONS
25K 2020 $2.5M $1M
TRIPS/ NIGHTS ADR KT
YEAR BOOKED COMMISSION
50K 2021 RATE $5M $2M
2X 2 $200 12.5%
100K 2022 $10M $4M
Hotel Activation Fees & Annual Membership Fees
HOTELS TIME FRAME ACTIVATION FEE REVENUE
400 12/2020 $800K
600 12/2021 $2K $1.2M
800 12/2022 $1.6M
GO TO MARKET
(current)
AMBASSADORS
32 INFLUENCERS
5M SOCIAL FOLLOWING
PRESS
450+ NEWS ARTICLES
7M COVERAGE VIEWS
2B ONLINE READERSHIP
SOCIAL MEDIA
140K FOLLOWERS
1M MONTHLY
SOCIAL IMPRESSIONS
20M+
combined audience
WEBSITE
250K MONTHLY IMPRESSIONS
reach 50K MONTHLY UNIQUE VISITORS
WEEKLY NEWSLETTER
230K SUBSCRIBERS STRATEGIC PARTNERS
15% OPEN RATE 120+ HOTELS
70+ CHARITIES
15 COUNTRIES
3M SOCIAL FOLLOWING
$20 4x
CAC LTV
GiveBack Booking COMPETITION
Direct to Hotel
Direct
Non-Direct
Booking to
Booking
Hotel
GiveBack Booking
Non-DirectTODAY:
120+ HOTELS & 70 CHARITIES IN 15 COUNTRIES AIMED
TO EMPOWER TRAVELERS TO ADDRESS THE SDGS:
GOOD HEALTH & WELLBEING
15% NO POVERTY
SUSTAINABLE CITIES 23%
& COMMUNITIES 13%
LIFE BELOW WATER 10%
9%
ZERO HUNGER
3%
CLIMATE ACTION
3% 21%
3%
LIFE ON LAND QUALITY EDUCATION
GENDER EQUALITY
1 No Poverty 2 Zero Hunger 3 Good Health + 4 Quality
Education
5 Gender
11 Sustainable Cities
+ Communities
13 Climate
14 Life Below 15 Life On
Land
Well-being Equality Action WaterPRESS
450 NEWS ARTICLES
7M COVERAGE VIEWS
3.5M
8B ONLINE READERSHIP Ad ValueMAY 2020 YTD IMPACT
EDUCATION
DONATIONS:
$20K 750
students received
free English classes
for one day
116
students received
school supplies
CLIMATE ACTION
3,950 630
162 7300 270 pieces of educational days of music lessons
materials about breast provided for students in
individuals in underserved pounds of trash trees were planted in U.S. cancer prevention underserved schools
communities received tool cleaned out of National forests affected by were distributed
sets for a compost bin Russian River fires + natural disasters
PREVENTING
LIFE ON LAND + SEA HEALTH DISASTER RELIEF
POVERTY
1700 676 834 600 1000 22
in-need individuals homeless days of care provided rescued sick or injured immunization shots families affected by
received meals dogs for rescued animals seals & sea lions received provided for low-in- natural disasters
fed for 1 day one day of care come or homeless received emergency
individuals water containersVISION Kind Traveler seeks to empower travelers to positively impact the destinations they travel to across the globe. Today: 2-Years: 5-Years: 115 Hotels 900+ Hotels 3,000+ Hotels 15 Countries 100+ Countries 7 Continents 70 Charities 150+ Countries As a lifestyle brand, Kind Traveler will also grow as a: Podcast Kind Travel Book Series Lifestyle Wear TV Docu Series
TIMELINE
Post Investment
Hire Team
App Dev Starts
IT/Web Optimization 700 Hotels Total
500 Hotels Total
15,000 Users 25,000 Users
300 Hotels Total
App Launches
month 1 3 6 9 12 15 18
Q1 Q2 Q3 Q4 Q1/YR2 Q2/YR2 Q3/YR2
400 Hotels Total 600 Hotels Total
10,000 Users 20,000 Users
200 Hotels Total
Web optimization complete
KindTraveler.com“
THANK YOU
A hotel discount may
warm your heart,
knowing you’ve beaten
the system. Now a new
hotel booking website
aims to warm your soul,
too, by linking discounted
rates and charitable
donations.”
JESSICA BLOTTER
CEO Co-Founder Email: Jblotter@KindTraveler.com Phone: 619.519.2437 KindTraveler.comYou can also read
