Rolf Auf der Maur - vischer ag

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Rolf Auf der Maur
Dr.

Rechtsanwalt

Partner

Sprachen: Deutsch, Englisch, Französisch
Kontakt: +41 58 211 34 64, ram@vischer.com

Allgemeines
Rolf Auf der Maur befasst sich seit Beginn seiner Anwaltstätigkeit 1992
vorwiegend mit rechtlichen Aspekten des Internet. Dabei kann er sein
Interesse für neue Kommunikationstechnologien mit seiner anwaltlichen
Erfahrung in idealer Weise kombinieren. Zu seinen Klienten zählen führende
Unternehmen aus den Bereichen der Medien, der Unterhaltungsindustrie,
Telekommunikation und der Informationstechnologie. Neben seiner
anwaltlichen Tätigkeit publiziert und referiert Rolf Auf der Maur regelmässig
zu rechtlichen Fragen im Zusammenhang mit dem Internet und ist in
verschiedenen Branchenorganisationen aktiv. Er gilt als einer der führenden
Experten in der Schweiz bei rechtlichen Fragen an der Schnittstelle von
Telekommunikation, Medien und IT. Die Directories 'Chambers and Partners'
und 'Legal 500' empfehlen ihn für den Bereich TMT ('1st Tier') und für
Geistiges Eigentum.

Ausbildung
-     Weiterbildung im Bereich Film- und Fernsehrecht an der University of
      California, Los Angeles (1992)
-     Universität Zürich (lic. iur., 1988; Dr. iur., 1990)

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Teams
Medien und Unterhaltung, Informations- und Kommunikationsrecht, China
Desk, Data & Privacy, Immaterialgüterrecht, Privatkunden, Sportrecht,
Startup Desk

Tätigkeitsgebiete
China Desk, Datenschutz, Immaterialgüterrecht, Informationsrecht, IT-Recht,
Kommunikationsrecht, Lauterkeitsrecht, Lizenzverträge, Markenrecht,
Medienrecht, Online-Recht, Persönlichkeitsrecht, Privatkunden, Regulierte
Märkte, Sportrecht, Technologierecht, Werberecht

Referenzen
Best Lawyers Switzerland 2015 - 2018
Recommended for Entertainmend Law, Information Technology Law,
Intellectual Property Law - Copyright, Media Law, Technology Law,
Telecommunications Law. Lawyer of the year 2015 and 2019.

Legal 500 (EMEA 2018) - "Intellectual property"
"Vischer’s biggest strengths are advisory and contentious IP services in the
broadcasting media and life sciences industries. The team is representing
Swisscom in the first Swiss ISP blocking case against film rights holders and
regularly advises Netflix on copyright issues in Switzerland. Private TV
network 3 Plus Group is another key client. Rolf Auf der Maur ‘provides
pragmatic, useful advice in a timely fashion’."

Legal 500 (EMEA 2018) - "TMT" - Tier 1
"Vischer delivers ‘a very good performance with quick reactions, subject
competency and a solution-oriented approach’. The practice is particularly
well known for broadcasting and e-commerce matters, while also handling IT
and telecommunication cases. Recent highlights include representing
Swisscom in Switzerland’s first ISP blocking case brought by film rights
holders and advising Netflix on copyright issues as well as on regulatory
requirements for VOD services. Private TV network 3 Plus Group is another
active client. Rolf Auf der Maur is a ‘proven specialist’."

Media Law International 2018 - Tier 1
"Media specialist Vischer is among national leaders for digital media matters.
According to one client “The firm does excellent work. Not only in the core
areas of media law but also in other practice areas where we need support,
for example tax law and labour law.” With an entertainment specialisation,
the practice group advises on television broadcast, film, music and gaming.
Managed by Rolf Auf der Maur, the group collaborates with the information
and communication, intellectual property and competition departments."

Chambers Europe (2018) - "TMT"
"Rolf Auf der Maur assisted EBL with the drafting and negotiation of the
framework, licence and systems integration agreements for new asset
management software. He has expertise in a range of TMT matters, including
data protection and the transition of data management services, as well as
notable experience of disputes regarding outsourcing issues. One source
highlights his 'business-minded approach' and also appreciates his ability to
deliver 'a sound analysis of an issue' and 'options for solutions and real
guidance on how to proceed.'"

Chambers Europe (2018) - "Intellectual Property"
" Rolf Auf der Maur assists clients with regulatory matters, such as
requirements for VOD services, as well as with collective licensing schemes,
copyright and competition matters. One client enthuses: 'He doesn't only
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deliver a sound legal analysis of an issue, he also provides options for
solutions and real guidance on how to proceed.'"

Media Law International 2017 - Tier 1
"Media specialist Vischer is among national leaders for digital media matters.
According to one client “The firm does excellent work. Not only in the core
areas of media law but also in other practice areas where we need support,
for example tax law and labour law.” With an entertainment specialisation,
the practice group advises on television broadcast, film, music and gaming.
Managed by Rolf Auf der Maur, the group collaborates with the information
and communication, intellectual property and competition departments."

Legal 500 (EMEA 2017) - "TMT"
"Vischer’s ‘highly skilled’ team assisted insurer Sympany with negotiating IT
contracts and has been advising Ring Central on data protection and
telecoms regulatory matters. Other clients include 3 Plus, Netflix and
Swisscom. Rolf Auf der Maur and Christian Wyss are recommended."

Legal 500 (EMEA 2017) - "German-Speaking Switzerland: Leading
Firms"
"Vischer excels in public law, where the ‘outstanding’ Stefan Rechsteiner
attracts praise, and in the regulated life sciences industry, where Stefan
Kohler is recommended for regulatory and patent matters and Matthias
Staehelin focuses on M&A transactions. Rolf Auf der Maur is a key figure on
the media and telecoms side."

Chambers Europe (2017) - "TMT" - Band 1
"Rolf Auf der Maur is highly regarded for advising international and domestic
clients on cloud-based solutions and other IT issues. Clients enthuse that he
is 'very good tactically in negotiations, business-minded and very calm.' He
assisted RingCentral with Swiss regulatory and privacy requirements. His
clients include online retailers and telecoms providers."

Chambers Europe (2017) - "Intellectual Property"
"Rolf Auf der Maur focuses on contentious and transactional copyright and
trade mark mandates in the TMT sector. He advised Netflix on collective
copyright management related to its operations in Switzerland. An impressed
source states: 'He is one of the best-connected lawyers in the Swiss TMT
industries,' adding that he 'thinks at least one step ahead.'"

Who's Who Legal (Switzerland 2016) - "Sports & Entertainment"
"At Vischer in Zurich Rolf Auf der Maur represents leading media and
entertainment companies and advises on a range of internet-related matters.
His advice is 'concise and clear' and 'always timely'."

Chambers Europe (2016) - "Intellectual Property"
"Rolf Auf der Maur gains particular praise for his skill in IP matters in the IT
and media fields. Sources confirm his 'good standing,' highlighting that 'in
this sector, most companies operating in media know him and that's a
testament to his reputation.' He represented 3 Plus Group in various legal
matters, including the negotiation of complex licensing agreements."

Chambers Europe (2016) - "TMT
"Head of department Rolf Auf der Maur is a prominent expert in e-commerce
and online media. He advised the 3 Plus Group on the monetisation of video
advertising formats on its website and mobile applications. Clients state that
'he knows the law very well and he's very business and solutions-minded,
strategic and tactical.'"

Legal 500 (EMEA 2016) - "German-speaking Switzerland: Leading
firms"
"Vischer is particularly strong in public law, where Stefan Rechsteiner is a
leading lawyer, and in the healthcare and life sciences sector, where Stefan
Kohler has expertise in regulatory and IP matters and Matthias Staehelin
regularly handles M&A transactions. Another industry strength is media and
telecoms, where Rolf Auf der Maur is recommended."

Legal 500 (EMEA 2016) - "Intellectual Property"
"Vischer’s Stefan Kohler is recommended for pharmaceuticals patent and

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trade mark matters, and Rolf Auf der Maur is recommended for copyrights
and trade mark matters, most notably in the media sector. Clients include
Netflix, 3 Plus and AstraZeneca."

Legal 500 (EMEA 2016) - "TMT"
"Vischer’s Rolf Auf der Maur is ‘probably one of the best connected lawyers in
the Swiss media, IT and telecoms industries’, and ‘does not only deal with
immediate requests but most often thinks at least one step ahead’. Clients
include 3 Plus, Netflix, Swisscom, Ring Central and additiv."

Media Law International 2016 - Tier 1
"Media specialist VISCHER is among national leaders for digital media
matters. According to one client “The firm does excellent work. Not only in
the core areas of media law but also in other practice areas where we need
support, for example tax law and labour law.” With an entertainment
specialisation, the practice group advises on television broadcast, film, music
and gaming. Managed by Rolf Auf der Maur, the group collaborates with the
information and communication, intellectual property and competition
departments."

Chambers Europe (2015) - "TMT"
"Rolf Auf der Maur represents clients from the media, technology and
telecoms sectors. Sources regard him as a particularly strong choice for e-
commerce mandates."

Chambers Europe (2015) - "Intellectual Property"
"Rolf Auf der Maur has notable experience in handling media and
telecommunications matters. Described as 'an expert in this field', he is
praised by clients for his 'open and direct style of communication and his
ability to give clear guidance on business-critical issues.'"

Media Law International 2015 - Tier 1
»Vischer is a clear market leader, for many reasons. Department head Rolf
Auf der Maur is one of them. “Rolf Auf der Maur is very well connected in the
media and communications sectors. He knows almost everyone who is
relevant in the media and technology sector which facilitates the handling of
many matters”, explained one client. The firm’s media and entertainment
practice is focused on new media, ranging from online platforms to
broadcasting, working closely with the intellectual property and competition
divisions. Summarised by one client, “Rolf Auf der Maur and the members of
his team certainly have a very high level of technical and legal expertise.”«

Legal 500 (EMEA 2015) - "TMT"
"Vischer’s Rolf Auf der Maur is ‘probably one of the best connected lawyers in
the Swiss media and telecoms industries’, and has ‘strong legal and
negotiation skills’. Clients include 3 Plus and Swisscom."

Legal 500 (EMEA 2015) - "Intellectual property"
"Vischer’s Stefan Kohler is recommended for pharmaceuticals patent and
trade mark matters, and Rolf Auf der Maur is an expert in media sector
copyrights and trade marks. Clients include Mattern Pharmaceutical, V-Zug, 3
Plus and Swisscom."

Who's Who Legal (Switzerland 2015) - "Technology Media &
Telecommunications"
"Vischer is represented by its 'standout' TMT practitioner Rolf Auf der Maur.
His 'professional approach' is admired by his clients, as is his ability to 'weigh
up risks and find solutions'."

Who's Who Legal (Switzerland 2015) - "Sports & Entertainment"
"Rolf Auf der Maur at Vischer is a 'frequent figure' in the media and
entertainment scene and is a 'firm favourite' among clients in this field."

Best Lawyers Switzerland 2014
Recommended for Entertainmend Law, Information Technology Law,
Intellectual Property Law - Copyright, Media Law, Technology Law,
Telecommunications Law.

Media Law International 2014
"VISCHER stands firmly and favourably as one of the country's most
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prominent practices. Equally renowned head of department Rolf Auf der Maur
has long standing experience and expertise owing to 20 years of media law
specialisation. "VISCHER manages to simplify complex issues and provide
legal certainty. We cooperate with VISCHER because they are of high repute
in the market of digital media," commented one client."

Chambers Europe (2014) - "TMT"
"Department head Rolf Auf der Maur is 'very user-friendly and smart in his
approach,' say interviewees. 'He has the relevant industry experience and is
thoughtful when devising good solutions.' Auf der Maur is also known for his
IP practice."

Chambers Europe (2014) - "Intellectual Property"
"Rolf Auf der Maur's IP work has a strong focus on the media, IT,
entertainment and telecoms industries. Clients say: 'He always looks for a
solution that reflects the business interest of the company.'"

Who's Who Legal (Switzerland 2014) - "Technology Media &
Telecommunications"
"At Vischer, Rolf Auf der Maur represents leading companies from the media,
entertainment, telecommunications and information technology industries.
He is 'very active' and 'highly regarded' by many for his e-commerce work."

Who's Who Legal (Switzerland 2014) - "Sports & Entertainment"
"At Vischer, Rolf Auf der Maur is an 'esteemed' practitioner with 'extensive
knowledge' of sports-related media, IT and IP projects, and clients include a
wide range of sports media and telecommunications companies."

Legal 500 (EMEA 2014) - "TMT"
"Vischer’s department head Rolf Auf der Maur is well connected within the
media, telecoms and IT industries. He is ‘extremely responsive and always
available’, and has a ‘unique combination of legal skills and industry
expertise’. "

Legal 500 (EMEA 2014) - "Intellectual property"
"Stefan Kohler leads Vischer’s team, which is known for its copyright
expertise, particularly relating to new media and entertainment. It also
handles IT and trade mark matters. Rolf Auf der Maur is recommended for his
expertise in copyright law relating to new technology."

Best Lawyers Switzerland 2013
Recommended for Entertainment, Information Technology, Intellectual
Property, Media, Technology, Telecommunications

Chambers Europe (2013) - "Intellectual Property"
Rolf Auf der Maur is often mandated by 3 Plus Group. Most recently this has
involved licensing issues relating to collection societies. He has many clients
from the media and entertainment industry, with sources noting: "He has an
excellent understanding of technological developments in the industry."

Chambers Europe (2013) - "TMT"
Clients appreciate Rolf Auf der Maur's direct approach, saying he "always
says exactly what he means and pushes us to make decisions."

Legal 500 (EMEA 2013) - "TMT"
"Vischer has recently advised telecoms operators and digital media
companies on issues relating to online distribution, licensing matters and
M&A. Rolf Auf der Maur is recommended."

Who's Who Legal (Switzerland 2013) - "Internet E-Commerce & Data
Protection"
"Rolf Auf der Maur at Vischer AG was recommended for his work for sports
media and tele-communications companies, particularly in relation to online
media, IT and IP projects. He is a "good colleague and the best on the e-
commerce side of the law". He also features in the sport and entertainment
chapter. "

Who's Who Legal (Switzerland 2013) - "Sport & Entertainement"
"Rolf Auf der Maur at Vischer AG was recommended for his work for sports
media and tele-communications companies, particularly in relation to online
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media, IT and IP projects."

Who's Who Legal (Switzerland 2013) - "TMT"
"Rolf Auf der Maur at Vischer AG is an "impressive" practitioner who
specialises in communi-cation technologies within the media, entertainment,
and IT sectors."

Legal 500 (EMEA 2017) - "Intellectual Property"
"Vischer’s team has been representing Westwind in a patent dispute
regarding heat exchange technology and assisted Netflix with copyright
matters. The ‘very skilled and knowledgeable’ Stefan Kohler is an expert for
patent and trade mark matters, while Rolf Auf der Maur is recommended for
copyright work."

Deals
Keine Netzsperren bei Urheberrechtsverletzungen
Das Handelsgericht des Kantons Bern hat mit einem am 15. Juni 2018
eröffneten Urteil die von der Filmdistributorin Praesens Film AG gegenüber
Swisscom verlangten Netzsperren abgewiesen. Das Handelsgericht kommt in
seinem ausführlich und sorgfältig begründeten Entscheid zur Einschätzung,
dass Swisscom nicht Teilnehmerin einer Urheberrechtsverletzung ist Das
Gericht weist die Klage daher infolge mangelnder Passivlegitimation der
Swisscom als Internet Service Providerin ab.

Swisscom war vertreten durch Rolf Auf der Maur und Matthias Seemann von
VISCHER.

Perform kauft RunningBall
VISCHER berät das britische, im Bereich digitale Medien tätige Unternehmen
Perform beim Kauf der RunningBall Gruppe zu Schweizer Recht. Der Kaufpreis
beträgt EUR 120 Millionen. Die Schweizerische RunningBall Gruppe ist
globaler Marktführer im Bereich real-time Sportdaten. Das VISCHER Team
umfasst Dr. Benedict F. Christ (mandatsführender Partner), Rolf Auf der Maur
(TMT), Christoph Niederer (Steuern) und Andreas Textor (M&A).

Goldman Sachs and Doughty Hanson bieten für Orange
Communications AG
Goldman Sachs und Doughty Hanson bieten für die Mobilfunkgesellschaft
Orange Communications AG in der von France Telecom 2011 durchgeführten
CHF 2 Mia. - Auktion, werden aber schliesslich überboten.

VISCHER berät Goldman Sachs und Doughty Hanson bei diesem Angebot.
Das Team von VISCHER besteht aus Jürg Luginbühl and Felix W. Egli (Co-
Leiter), Benedict Christ, Peter Kühn, Thomas Krizaj, Christian Wyss, Fabienne
Ochsner (all M&A), Adrian Dörig und Andreas Textor beide Finanzierung), Rolf
Auf der Maur und Thomas Steiner (beide Regulierungsrecht), Barbara Meyer
(Arbeitsrecht), Christoph Niederer (Steuern), Klaus Neff (Wettbewerbsrecht)
und Delia Bosshard (Immaterialgüterrecht).

Beruflicher Werdegang
-   Partner von VISCHER seit 2000
-   Partner eines mittelgrossen Anwaltsbüros in Zürich
-   Mitarbeiter in einem Anwaltsbüro in London (1994)
-   Mitarbeiter eines international tätigen Anwaltsbüros in Zürich
-   Gerichtspraktikum

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Mitgliedschaften in berufsbezogenen Vereinen
-   Vizepräsident der simsa swiss interactive media and software association
-   Vorstandsmitglied der International Association of Entertainment Lawyers
-   Vice-Chair des Komitees für Technologierecht der International Bar
    Association
-   Licensing Executives Society
-   Association Internationale pour la Protection de la Propriété Intellectuelle
-   Institut für gewerblichen Rechtsschutz
-   Forum für Kommunikationsrecht
-   International Bar Association

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Über VISCHER
Wir unterstützen unsere Klienten in rechtlichen, steuerlichen und
regulatorischen Belangen effizient und lösungsorientiert. Unsere rund 80
Anwälte, Steuerberater und Notare sind unter Führung erfahrener Partner in
den unten aufgeführten Spezialistenteams organisiert. Dies ermöglicht uns
eine effiziente und stets auf die Bedürfnisse des individuellen Projekts
zugeschnittene Mandatsführung. Unsere Büros befinden sich in Zürich und
Basel, den beiden grössten Wirtschaftszentren der Schweiz.

Unabhängigkeit ist für uns ein Schlüsselfaktor für die optimale Wahrung des
Klienteninteresses. Wir legen deshalb nach wie vor grossen Wert auf einen
sehr hohen Interessenkonfliktstandard, der im internationalen Geschäft der
Rechtsberatung nicht mehr selbstverständlich ist. Um auch im
Auslandgeschäft unabhängig zu bleiben, haben wir ein eigenes, globales
Netzwerk zu Auslandkanzleien aufgebaut. Dies ermöglicht uns, unsere
ausländischen Korrespondenzanwälte ausschliesslich nach den
Anforderungen des individuellen Mandats und ohne Rücksicht auf Vorgaben
eines Kanzleiverbunds oder einer Netzwerkorganisation zu selektionieren.

-      Arbeitsrecht
-      Banken- und Finanzmarktrecht
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-      China Desk
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-      Steuern
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Zürich                           Basel
VISCHER AG                       VISCHER AG
Schützengasse 1                  Aeschenvorstadt 4
8021 Zürich                      4010 Basel
Schweiz                          Schweiz
Tel +41 58 211 34 00             Tel +41 58 211 33 00

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