Rev. 2021-03-23 - Presentazione standard di ...
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Rev. 2021-03-23
DEOHAP TECHNOLOGY
MARKET POSITIONING
Biomimetic Hydroxyapatite functionalized
with divalent cations (Zinc, Magnesium etc.)+ Clay Minerals + Zinc Pca
International patent
Smart adsorbing action on sweat and bad odors
Effective like anti-perspirants
Long lasting wetness & odor control (until 48 h)
Microbiota friendly
Aluminum chlorohydrate/chloride free
DEOHAP TECHNOLOGY
BIOMIMETIC HAP: SWEAT ADSORPTION
Biomimetic hydroxyapatite has a porous surface and a high surface area exposed, with
significant affinity for the water - The above characterics are the key factors
that explain its abundant surface of interaction with sweat fluids
DEOHAP TECHNOLOGY
DEOHAP SMARTSORB
is sweat activated
The invisible mineral layer
gradually traps sweat and
odors due to its adsorbing
properties
DEOHAP instantly gives to
the skin a dry and smooth
appearance
IN VIVO TESTS
GRAVIMETRIC TEST
According to FDA guidelines, statistical analysis* demonstrated
the wetness control efficacy (both at 24 and 48 hours with 1
daily application) of DEOHAP DRY, since the reduction in wetness
exceeded 20% in at least 50% of the target population
*Performed with Wilcoxon Signed Rank Test
IN VIVO TESTS Published on Cosmetics and Toiletries
GRAVIMETRIC TEST
WETNESS REDUCTION
DEOHAP DRY vs PLACEBO
(T24h-T48h)
% OF WETNESS REDUCTION
In vivo
DEOHAP DRY
DEOHAP DRY PLACEBO
evaluation of
0,9
the drying
WETNESS AMOUNT (GRAMS)
0,8
0,79 -31 T48h
activity of a
0,7
0,6 formulation
0,5
0,4
0,528 0,501 -36 T24h containing
0,3 DEOHAP DRY vs
0,302
0,2 a placebo at
0,1
PLACEBO 0
0
24 and 48
T24h T48h -40 -30 -20 -10 0 hours*
*Gravimetric procedure
16 volunteers, 1 application/day (4 days) of the test formulation (20% DEOHAP DRY) and a placebo respectively
The amount of body wetness produced at 40°C was collected on pre-weighed adsorbent pads applied to the armpits
SUSTAINABILITY
ECO-SCALE
▪ DEOHAP DRY is based on natural and physiological
minerals and is produced through a highly
sustainable process minimizing waste production
and energy consumption
▪ DEOHAP DRY production process was designed using *EcoScale, a semi-quantitative tool
EcoScale, a semi-quantitative tool to select a to select an organic preparation
based on economical and ecological
preparation based on economical and ecological parameters
parameters* Van Aken K et al
Beilstein Journal Of Organic Chemistry (2006)
KEY ADVANTAGES Traditional products, based on aluminum chloride/chlorohydrates, induce a deep obstruction of the sweat gland causing, with long term use, irreversible damages and progressive loss of function DEOHAP DRY, due to its «smartsorb» drying technology produces a powerful wetness control and deodorizing effect without affecting regular perspiration . DEOHAP DRY WORKS LIKE EFFECTIVELY AS AN ANTI- PERSPIRANT, BUT IT IS NOT AN ANTI-PERSPIRANT
DEOHAP AT 25TH IFSCC CONFERENCE
TOP TEN POSTERS AWARDED
REDUCTION IN SWEATING BY IONS MULTI-SUBSTITUTED
PHOSPHATE BASED MINERAL INGREDIENT, AS AN EFFECTIVE
ALTERNATIVE TO TRADITIONAL ALUMINUM CHLOROHYDRATES
SALTS: AN EFFICACY STUDY
Rastrelli Gianbattista, Rastrelli Francesco, Tosti Giorgio.
25TH IFSCC CONFERENCE – MILAN 2019MARKETING CLAIMS
Drying effect Deodorizing effect
• Dry comfort • Natural odor protection
• Fresh & dry feeling • Odor mineral protection
• High-endurance wetness • Mineral confidence
Claims
adsorbent
• Wetness control
• Dry performance Skin tolerability &
improvement
Controlled «smartsorb» • Gentle care
system • Aluminum
• 24/48 hours dry protection chloride/chlorohydrates free
• 24/48 hours odor protection • Skin friendly
• Long lasting efficacy • Skin respect
• Long lasting control • Skin microbiota respect
• Wetness/sweat • Skin smoothing
triggered/activated • Skin trophism enhancerDEOHAP VERSATILITY
APPLICATIONS OVERVIEW
DEOHAP DRY is a versatile ingredient for different formulations:
spray, stick, cream, roll-on (5-20%)
DEOHAP DRY is odorless and suitable to formulate fragrance free
deodorants
DEOHAP DRY doesn’t contain alcohol and is suitable to formulate
alcohol free deodorants
.
Available in suspension version (specific for roll-on, creams, sticks and sprays) and
powder version (only for anhydrous sticks and pressurized aerosol)You can also read
