REV. 08-07-2021 - Presentazione standard di PowerPoint
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REV. 08-07-2021
KERASHAFT: TECHNOLOGY
MARKET POSITIONING
Damaged keratin restructuring & reconstruction (disulphide bonds regeneration)
Volumizing action
Solution concentrated @ 20 %
Vegetable derived (pea, rice & soy)
Balanced combination of selected oligopeptides & polypeptides
Ideal for rinse off/ leave on applications(shampoo, masks, conditioners)
Compatible to straight, curly and ethnic hair
KERASHAFT V
RAW MATERIAL APPROVED BY ECOCERT GREENLIFE,
CONFORM TO THE COSMOS STANDARD
KERASHAFT: TECHNOLOGY
DEVELOPMENT PRINCIPLES
KERATIN
RECONSTRUCTION
by green peptides technology
VEGETABLE AMINOACIDS AND POLYPEPTIDES
ABLE TO RESTRUCTURE AND RECONSTRUCT DAMAGED HAIR KERATIN
RESTRUCTURING
SHAFT LONGITUDINAL ANALYSIS
CUTICLE RESTRUCTURING
CONTROL BENCHMARK KERATIN
The control sample hair
surface after bleaching
treatment shows uneven
weft with fiberisation and
non overlapped crusting
Kerashaft V improves the
surface with significant
regularization of the cuticle
crusting overlapping
Kerashaft V shows performances comparable to the keratin on hair surface regularization
RESTRUCTURING
SHAFT TRANSVERSAL ANALYSIS WITH LIQUID NITROGEN CONTRAST
CUTICLE RESTRUCTURING
CONTROL BENCHMARK KERATIN
The control sample after
bleaching treatment shows
damaged and non
consistent filling of the
cortex
Kerashaft V improves the
cortex and the peri-
medular area filling giving
a highly organized and tidy
structure
Kerashaft V structures more efficiently than keratin the cortex and the medula
RESTRUCTURING
SULPHUR CONTENT MEASUREMENT BY EDX MICROANALYSIS
12 Hair tresses were treated with water
10 solutions containing a market benchmark
8 keratin vs Kerashaft V, both concentrated
6 @ 5%
4
2
Kerashaft V delivers huge amounts of
0
sulphur on the hair, +325% more than the
Kerashaft V Benchmark Keratin
benchmark
Sulphur atoms concentration (%) found in hair treated
DAMAGE REPAIR ANALYSIS AFTER DRYING
POLARIZED LIGHT MICROSCOPY
CONTROL BENCHMARK KERATIN
Compared to Keratin,
Kerashaft V @ 5% shows
more effective
restructuring action at
cortex and peri-medular
area
its crystallography follows
the same behavior of
healthy hair
VOLUMIZING
SINGLE HAIR UNITS ANALYSIS
Medium diameter of single hair (µm)
Kerashaft V @1,5% treatment
4
volumizes the hair units with an average
3,8
+ 17 % increase of the diameter
3,6 compared to virgin hair
3,4
20 Hair tresses were analyzed before and after the treatment
3,2
with a shampoo with 5% Kerashaft V.
3 The volumizing effect was calculated by using a polarized light
Virgin hair Treated hair microscope with 40x magnification.
VOLUMIZING
SINGLE HAIR UNITS
Kerashaft V
VIRGIN HAIR
@1,5% treatment
volumizes the hair
along with a
visible revitalizing
action
TREATED HAIR
PLM ANALYSIS
MOISTURIZING & VOLUMIZING
SWELLING CAPACITY BY IR THERMOBALANCE
40
% Of Relative Humidity Loss Relative humidity loss is an index of the imbibition
35
power of substances applied on the hair
30
25
Higher values of relative humidity lost correspond to
20 a higher swelling capacity of the hair
15
10 Kerashaft V @5% humidity loss is higher than
5 keratin, suggesting higher moisturizing action and
0 volumizing
Kerashaft V Benchmark Keratin
Relative Humidity Lost (t0) Relative Humidity Lost (t1) Hair is weighed by thermobalances* that dry the hair through a infrared heater
that weighs and dries contemporaneously the samples calculating the dry
residue and water content at different stages, before (t0) and after heating (t1)HAIR LUMINOSITY AFTER DRYING
COLORIMETER ANALYSIS
94,5 Luminosity (L*)
94
Kerashaft V @5% treatment increases
93,5
hair luminosity with a Δ value of + 1.7
93
92,5 The benchmark keratin showed values
92 of -0.7
91,5
91
Kerashaft V Benchmark Keratin
Luminosity Before The Treatment Luminosity After The TreatmentRECOMMENDED APPLICATIONS
RINSE OFF & LEAVE ON
• Shampoo & low shampoo
(substantivity, volumizing, repairing, detangling, moisturizing,
luminosity increase & nourishing)
• Leave-on & rinse off conditioners
(restructuring, conditioning, shaft protection, luminosity increase,
volumizing, straightener/hair dryer damage prevention)
• Professional treatments
(Brazilian keratin treatments, hair keratin reconstruction,
split end repair, bleaching and dyes post-treatments)
IDEAL FOR
STRAIGHT, CURLY AND ETHNIC HAIRALTERNATIVE APPLICATIONS
EYE LASHES & NAILS CARE
Kerashaft is able to:
• increase eye lashes softness
• provide volumizing action
• moist the eyelash shaft with filming
features
• Nourish and restructure damaged nails
Ideal for mascara, eyelashes primers and
serums & Nails careALTERNATIVE APPLICATIONS
BEARD CARE
Kerashaft is able to promote the beard
softness, moist the hairs through its
filming features and increase the hairs
volume
Ideal for beard density increase,
volumizing and moisturizing treatmentsKERASHAFT: SUSTAINABILITY
SOURCING, ACKNOWLEDGED CERTIFICATIONS AND NATURALITY PARAMETERS
Kerashaft V is obtained starting from
sustainable sources (proteins from Pisum KERASHAFT V
Sativum, Oryza Sativa, Glycine Max).
It is PALM and KERNEL PALM OIL FREE
Cosmos Ecocert approved, Vegan standards RAW MATERIAL APPROVED BY ECOCERT GREENLIFE,
CONFORM TO THE COSMOS STANDARD
compliant, ISO16128 Natural percentage above
99%KERASHAFT V: MARKETING CLAIMS
MARKETING CLAIMS
• Hair restructuring and reconstruction
(keratin disulphide bonds regeneration)
Claims
• Damage repairing features superior to benchmark
keratin
• Volumizing and moisturizing
• Luminosity increase
• Advanced hair keratin treatmentsYou can also read
