Record-breaking edition of Beautyworld Middle East comes to successful close - the beauty business magazine

Record-breaking edition of Beautyworld
Middle East comes to successful close
Exhibitors express satisfaction at outcomes and underlines growth potential of region as a significant global market

Beautyworld Middle East 2018,                   which is one of the highest spending in the     platform for exhibitors from across the
                                                world.                                          region and its neighbourhood and the
completed a triumphal three-day run at
                                                                                                continued interest in the high-spending
the Dubai International Convention and          As has been customary over the years,           region by leading international beauty and
Exhibition Centre, breaking a number of         Beautyworld Middle East 2018 once again         wellbeing brands, points to the growing
records along the way and setting new           was a glittering, buzzing and high-profile      importance of the Mdidle East as a major
highs in exhibitor participation as well        event, with a large section of the regional     beauty market,” said Ahmed Pauwels, CEO
                                                beauty industry, trade buyers and key           of Messe Frankfurt Middle East, organiser
as space sold in the process.
                                                decision makers from across the region,         of Beautyworld Middle East. “In addition
                                                leading manufacturers and suppliers, leading    to being the preferred launch platform for
The region’s premium international trade
                                                beauty and wellbeing experts and thought        beauty brands to launch new products into
and networking event for beauty products,
                                                leaders, as well as a majority of the world’s   the region, the event continues to attract
hair, fragrances and wellbeing drew in a
                                                leading brands gathered together for the        an unmatched quality of trade visitors to its
total of 36,394 trade visitors and buyers
                                                region’s premier beauty and wellbeing trade     show floor, which is one of the exhibition’s
from across the wider region. The numbers
                                                and networking extravaganza.                    major pulling points,” Pauwels added.
confirm the tremendous cross-regional
reach and pulling power of Beautyworld,
                                                “The remarkable growth in Beautyworld           Spanning 61,000sqm at the Dubai
and underlines the tremendous potential
                                                Middle East, the increasing attractiveness of   International Convention and Exhibition,
that exists in the Middle East beauty market,
                                                the show as a preferred business promoting      Beautyworld Middle East 2018 featured

1,736 exhibitors from 62 countries. The           Group from Italy said: “Beautyworld Middle       visitors and industry professionals was
international line-up included .24 Country        East is very important for the cosmetic          Dominique Bortoloni, Area Manager GCC for
Pavilions that included first-timers Palestine,   industry and it is a major show for us. We       Robertet. “It is a very important exhibition,
Peru and Russia.                                  handle the whole of Middle East directly         especially for people working in the
                                                  from Dubai because we have a platform            fragrance industry. Dubai is in the centre of a
The incredible reach of Beautyworld Middle        here and we route all our regional business      large area so it’s important for us to be here
East across the region was also underlined        through this country. The Middle East market     in Beautyworld to meet many people from
by exhibitors choosing the show to launch a       is very promising, though we can say that we     different countries all at the same place. The
100 new products into the regional market         are just at the starting point.”.                Middle East market has its ups and downs,
for the first time. The show also featured the                                                     but it is still essential for us to cover this
debut of the Natural & Organic section which      Participating with a view to increase            market.”
featured more than 60 exhibitors taking the       visibility for their UV gel range, Akmana
plunge and showcasing their latest products       Hoes, CEO of CNC International said: “We are     Meanwhile, Brunelli Gomes, Evaluator for
and taking up 700sqm of exhibition space.         manufacturers of UV gels and we are looking      Givaudan spoke about the networking
                                                  for gateway to establish our presence in the     aspect of the show. “Beautyworld is really
Early feedback from exhibitors across             Middle East and Beautyworld Middle East          important to us because we meet our
the key product groups represented at             is a perfect opportunity to do so. It is the     existing clients here and they can see what
Beautyworld Middle East - Hair, Nails & Salon     main platform to start your business within      we are showcasing as well as access the
Supplies, Cosmetics & Skincare, Machinery,        the Middle East and talk to professionals in     latest launches and trends. The show attracts
Packaging, Raw Materials & Contract               the industry and meet others that are in our     most of those influential in the trade, who
Manufacturing, Fragrance Compounds &              field. The show attracts the who’s who of the    make the buying decions. It is also important
Finished Fragrances, and Personal Care &          beauty trade. We are developing our brand,       because we are able to emphasise our
Hygiene - proved extremely positive, with         we haven’t started out in the Middle East, but   presence here for both our existing clients
most appreciating the excellent quality of        we do get a lot of requests from this market.    and future prospects. It is important to be on
trade visitors and impressed by the footfall      It’s our first time in this show and we are      the same platform as our competition so we
generated at the show as well as the number       seeking out opportunities.”                      can show what we can bring as a brand.”
of business leads created.
                                                  Another exhibitor all praise for the show’s      The show also saw robust participation
Carlo Galli, General Manager of Marchesini        ability to bring in the right kind of trade      from UAE-based exhibitors, with 199 of

them participating. Headlining       event that we look forward to
the UAE contingent was Nazih         participate each year. It gives
Group, one of the Middle East        a huge opportunity to be with
and North Africa’s (MENA) largest    the ecosystem that completes
distributors and manufacturers       our existence in what we do. As
of beauty products, haircare,        distributors, it gives us a platform
and cosmetics. The regional          to be present with our suppliers,
powerhouse this year again           guests from other markets and
presented Centre Stage by Nazih      different countries, customers
Group, a three-day educational       who are eager to find out what
showcase highlighting the latest     novelties we are presenting this
trends and developments in the       year. It also allows us make pull
beauty industry.                     marketing by giving us chance
                                     to reach all this audience in
Other notable highlights at this     different scattered places. So
year’s Beautyworld Middle East       this platform is definitely a very
were: Quintessence – the art of      efficient and optimal to way to
Perfume; Nail It! by Artistic Nail   meet everyone under one roof.
Design & OPI; and the Battle
of the Barbers.New this year         “The brands that we represent,
is Blend’It, and the Advanced        such as Nishane and Signature
Aesthetic Therapist Conference       from London and others are
and Workshop.                        all what you consider the next
                                     wave of strongly emerging niche
Dedicated to the world of
                                     brands. They are trendy, they
rare and niche fragrances,
                                     are hep, they are also exquisite
Quintessence is one particular
                                     and qualitative in nature. And an
feature that continues to grow
                                     audience with that kind of taste
in popularity, which this year
                                     is also developing who is very
featured 25 select brands.
                                     thirsty to be very unique in their
                                     selection. So we bring that to
Luxe House, a distributor of
                                     the customers and we are seeing
premium beauty products
                                     a lot of interest and positive
throughout the Middle East, with
                                     performance. We are very happy
five brands under their banner:
                                     to announce that we have
Tom Daxon, Nishane, Signature
                                     opened a multi-brand boutique,
Fragrances London, Teaology,
                                     Perfumery and Co., in Dubai Mall.
and WHEN, was extremely
                                     A lot of interest is noticeable
pleased with the outcome of
their participation.                 from prospective clients to check
                                     out these brands,” Tahboub
Doaa Tahboub, Co-Founder             added.
and Marketing Director of Luxe
House, said: “Beautyworld Middle     More information is available at:
East is an extremely exciting        www.beautyworldme.com.

See you again at!

15-17 April 2019, Dubai