Recommend 2021 Colors of the Year - WITH CONFIDENCE

Recommend
2021 Colors of the Year
WITH CONFIDENCE

INTRODUCTION
Paint sales have soared during the COVID-19 pandemic, so understanding
major paint manufacturers’ color of the year selections can help you guide
customers as they bring new energy to their homes. Take a look at major
2021 color options below, and visit YourNHPA.org/training to browse more
training options to boost sales and satisfy customers at your store.

HOW TO SELL
Ask questions about the space a customer is repainting. Understand their
project needs; don’t recommend loud, vibrant colors for home offices or
classrooms. Reminding customers about paint manufacturers’ 2021 color
of the year selections can emphasize your team as category experts and
trusted partners in every home renovation project.

Benjamin Moore
Aegean Teal

Benjamin Moore named Aegean Teal 2136-40 as its 2021 color of the year
selection that sought to celebrate memories made in homes across the
world. Remind customers this color has a welcoming, lived-in ambiance.

York Wallcoverings
Blue Jean Denim

York Wallcoverings announced Blue Jean Denim would be its 2021 color of
the year selection to symbolize the timeless comfort of the fabric. Tell
customers the soft blue evokes feelings of comfort and casualness.

Kelly Moore
4 Main Color Trends

Kelly Moore is highlighting four colors in 2021: a red-blue hue
called Cloudy Day, a deep green with a hint of gray called
Ocean Cruise, golden yellow California Chamois and
Himalayan Salt, a rusty, warm color that is incredibly versatile.

Diamond Vogel
Dreaming of the Day

Diamond Vogel’s Dreaming of the Day, a blue-green shade, offers
feelings of relaxation and calm. Tell customers choosing natural colors
can add a feeling of the outdoors in their indoor spaces, perfect for
people who have been inside during the COVID-19 pandemic.

PPG
‘Be Well’ Color Palette

Instead of a single color, PPG has unveiled a 2021 color palette
called “Be Well.” The calming collection includes three main
hues: Transcend; Big Cypress and Misty Aqua. The company
says the color palette provides simplicity and restfulness.
Oatmeal-colored Transcend, ginger-based Big Cypress and
Misty Aqua, a cerulean blue, complete the collection.

Glidden
Aqua Fiesta

Glidden, a subsidiary of PPG, has chosen its first accent
color of the year for 2021. Aqua Fiesta is a cheerful and
fresh aquamarine color that works well as a complement
in bedrooms, bathrooms, living rooms and kitchens.

Pantone
Ultimate Gray & Illuminating

While not strictly a paint manufacturer, Pantone
is a color expert. The organization selected Ultimate
Gray and yellow-based Illuminating as its 2021 colors
of the year, and company representatives say the two
options work in harmony.

RETAILER TIPS
                                 Share Sales Strategies With Your Team

1
    Most color of the year selections come with ready-made              Trends can be fun to follow, but dig into a
    complementary colors that are designed to best play
    off of the characteristics of winning color. Have these
    options ready for when a customer asks about the more
                                                                    2   customer’s design sense and stated goals
                                                                        for what they want a room or project to look
                                                                        like. Use this just as much as trendy colors to
    famous shade of the year.                                           help customers find the best paint for them.

3
    Colors will never look the same on a smartphone’s screen as
                                                                        When customers buy paint, don’t forget

                                                                    4
    on a home’s wall, nor will they look the same in your store’s
                                                                        to suggest a suite of accessories to help
    lighting. If a customer is having trouble making a decision,
                                                                        make their project a success, including
    have samples ready to send home with the customer so they
                                                                        brushes, paint trays, painting tape, drop
    can see what their home will look like in the proper setting.
                                                                        cloths and protective face masks.