Royalauto Inserts Kit - 29 January 2019
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Inserts Kit
29 January 2019 royalauto
LIVING TR AVELLING MOVING
Victoria’s largest circulation
publication and the state’s
most read magazine.
Photo: Rupanyup silo art at sunrise, Anne Morley.
Inserts
North Eastern
Inserts provide a unique way to get Melbourne
Outer Eastern Melbourne
your message delivered to more than
Inner
70 per cent of Victorian homes. Western Melbourne
Eastern
Melbourne
Shepparton
Bendigo
Hume
Insert into any postcode in Victoria. Southern Melbourne Ballarat
• Minimum run 50,000 Warrnambool
Geelong
Latrobe
Bayside Peninsula
• Maximum run 1,450,000
ROYALAUTO INSERT BENEFITS
METRO 996,411 REGIONAL 436,274
• Biggest circulation
• Low cost per thousand Melbourne – Inner 107,391 Ballarat 44,780
• Targeted postcode delivery Melbourne – Inner East 82,444 Bendigo 46,381
• Environmentally friendly plastic Melbourne – Inner South 107,477 Geelong 78,414
wrapped, keeping inserts in great
Melbourne – North East 133,286 Hume 45,500
condition
• Address mail, home delivered via Melbourne – North West 50,758 Latrobe – Gippsland 78,979
Australia Post. Melbourne – Outer East 128,489 North West 38,872
Melbourne – South East 164,957 Shepparton 70,478
Melbourne – West 143,612 Warrnambool & South West 35,795
Mornington Peninsula 77,997 Postcode breakdown numbers are as at September 2018
2 ROYALAUTO / INSERTS MEDIA KIT 2019
Insert rates
To calculate total
insert weight:
L x W x # of pages
x gsm divided by
1,000,000 = grams
ACCEPTABLE INSERT DIMENSIONS
Maximum size = 240mm x 180mm INSERTS (COST PER ‘000)
Minimum size = 150mm x 105mm
INSERT QTY < 16 GRAMS 16 – 30 GRAMS
Folded inserts must have a ‘closed edge’. No concertina, ‘Z’ folds or
perforated edges allowed. 50,000* – 99,000* $99 $132
100,000^ – 199,000^ $88 $121
PAPER WEIGHT
Paper weight allowed depends on the number of pages for your insert.
Number of pages for insert calculation is based on pages turned, not 200,000^ – 499,000^ $77 $110
pages printed. Matt stock is recommended for 1-2 pages.
500,000^ – 1,450,000^ $55 $88
1-2 4-6 8 10 12-16
The above rates are in Australian dollars (AUD) and are exclusive of GST. GST of 10% will be added to above rates when invoicing.
Min 115gsm 80gsm 65gsm 60gsm 54gsm
Insert brochures must be approved by the editor before booking can be accepted.
Max 170gsm 150gsm 150gsm 130gsm 115gsm All advertisements are subject to approval by RACV, which reserves the right to reject any advertiser deemed inappropriate.
Quantities: Allow for 1%* or 0.5%^ additional inserts to cover spoilage.
3 ROYALAUTO / INSERTS MEDIA KIT 2019
Print deadlines
RACV
CAN
Travelling VICTORIA HELP Travelling VICTORIA
IMPORTANT INFORMATION
Find a map for your For some, like Indigenous artist Nerissa
road trip at your THREE THINGS
Major, the mountains are alive with the
local RACV Shop.
Go to racv.com.au/ stories of her people, the Jardwadjali, and
shops her cousins’ country, the Djab Wurrung.
“My centre point of caring for country
is the Three Peaks. It’s home, that’s my
heart. The Grampians alone are like 10
The following are important to remember when
booking an Insert for the RoyalAuto.
Mount Zero
encyclopedias of stories.”
Tourists have long been awake to this,
Halls Gap
travelling the Great Ocean Road before
Melbourne Grampians heading back to Melbourne via Dunkeld.
ARBORETUM HERITAGE TRAIL CARAVAN PARK
1 2 3
National Park
• MEMBER OFFERS – Only approved RACV
Visitor numbers to this town of fewer than Reclaimed from the While Dunkeld’s There’s no
700 permanent residents are tipped to site of a wetlands Parker Street – shortage of high-
Mount Sturgeon
grow by more than 200 a day from 2020, and the old saw free of power lines to end accommodation
Dunkeld mill, the 18-hectare offer unimpeded views in and around town. At
Hamilton when 144 kilometres of walking track will
partners can make RACV member offers.
Dunkeld Arboretum of the Grampians – the no-frills end, Erin
finally connect Mount Zero, at the tip, to
is an easy stroll from boasts the Royal Mail and Geoff Hinchliffe
Dunkeld at the toe.
the main street and Hotel, General Store, offer an old-school
“There might be a run in that,” Alison a great stretch of the cafes and a lovely park camping experience.
Prentice smiles. “Zero to Hero, how’s that legs for those happy to with a quintessentially “Our motto is ‘clean,
• INSERT APPROVAL – All inserts are subject to
sound?” admire the Grampians Aussie swimming pool, comfy and cosy’,” Erin
The locals happily share their simple from a distance. “It’s the heritage trail takes says. “We’ve got the
THE FACTS delights. At the Grampians Golf Club, my hidden gem,” says you into the town’s cricket set, the totem
PEAK
Alison Prentice, who back streets and its tennis, and this little
RACV approval prior to booking acceptance and
when the members have finished lopping
WHERE IS IT? bracken, tending the sand scrapes or giving runs the childcare history. The museum, bouncy game that
270 kilometres west of centre and takes the housed in a church, Geoff made. We’re pet
performance
the yakka grass trees room to shoot up
Melbourne, 30 kilometres east kids to the arboretum and art gallery in the friendly, and parents
their stunning flowers beneath the stringy
insertion. RACV reserves the right to cancel any insert that
of Hamilton. most days. “You go old railway station like the fact that their
barks and manna gums, they repair to
down there and think, building, are well kids make their own
the clubhouse deck. The Field Guide to
TRIVIA the Birds of Australia comes out, and the
‘This is just bliss.’ ” worth the wander. fun here.”
Renowned Queen’s Counsel
it does not approve and where a sample* is not provided at
search for the dusky woodswallow and the
and philanthropist Allan Myers
is a native whose father was the
olive-backed oriole resumes.
local butcher. The Royal Mail “We’ve ticked off about 70 species,” says
and its kitchen garden – which ‘Cat’ Gordon. “It’s amazing what you see
time of booking.
DUNKELD Mount Sturgeon from the Dunkeld Arboretum. can be explored via daily tours around here.”
POP: – feature among his portfolio of
6 78 *
local assets, and his contribution
A
Early morning at
to Dunkeld runs deep.
the volunteer-
• UNSUAL INSERTS – Any card, envelope, unusual shape or
quarter of a million tourists have enough of a go Friday night you’d be Sturgeon, The Picaninny and Mount
maintained
and rising visit Dunkeld each back Saturday. It was a tough town, and Abrupt. “We have 50 volunteers on course BEST TIME TO VISIT
year. They come for festivals As the gateway to the I’m very glad it’s not any more.” during the runs, out there all day,” Alison Any time, but put the Peaks &
Dunkeld
Arboretum, a short
Trails Run on 3 and 4 August,
and markets, for runs, racing southern Grampians, Chef Dan Hunter brought his knives says. “They’re all locals.”
other insert material of an unusual nature, dimension or fold
walk from Parker
and a rodeo, to eat, drink, hike or simply to the table in 2007 and made the Royal After last year’s event, a French runner 2019, or the 3 Peaks Festival,
Street.
to contemplate. What stays with them is the tiny town of Dunkeld Mail Hotel a rural gastronomic trailblazer. told organisers he’d done trail runs all over with music, markets and all
manner of activities for the kids,
the thing locals love about their gem at offers a spectacular Under current chef Robin Wickens the Europe, and this was as beautiful as any.
each October, in your diary.
will require a dummy sample, and the product to be viewed
the southern tip of the Grampians – a very pub remains a key pillar in drawing visitors The mountain range towers over the
Australian beauty which, like the three
range of views on life, with hearty appetites, and budgets to pub, the primary school, the cricket club
mountain peaks that frame the town, whatever your pace. match. Undoubtedly the revamped pub that shares the school oval, and the famed
TAKE HOME
A sourdough loaf from the Old
by the printing company or mailing house for a trial run.
reveals a little more of itself with each and changed Dunkeld, but the community has racetrack that each November is swamped
STORY: Peter Hanlon Bakery, baked in the original
every glance. taken the ball and run with it. by 15,000 revellers for the Dunkeld Cup. ovens, in a heritage building that
PHOTOS: Anne Morley
“I work across Australia, and my Three years ago, Alison Prentice and Schooling the locals in the riches of the also offers accommodation.
favourite part of work is coming home,” husband Derek started the Peaks & Trails Grampians begins early; once a fortnight
prior to booking deadline. A minimum of 500 samples will
*Source: 2016 Census
says Darren ‘Cat’ Gordon, an agricultural Run, which in August draws up to 450 pre-schoolers are bussed to The Picaninny DON’T MISS
consultant old enough to remember fit folk to tackle a range of tracks into the (a spectacular slope wedged between the Coffee lovers drive from
Dunkeld as a shearer’s town where Friday Grampians, including a 50-kilometre ultra mountains) for ‘Bush Kinder’, to climb Hamilton to get their fix from
be required for the trial run.
was fight night at the pub. “If you didn’t marathon that sends runners up Mount trees, play with sticks and spot animals. the General Store.
34 royalauto / FEB ~ MAR 2019 royalauto 35 36 royalauto / FEB ~ MAR 2019
• BOOKING CONDITIONS – provide a sample* and
include the following details:
ROYALAUTO DEADLINES
- Total weight - Paper/stock/gsm
- Dimensions - Fold style
EDITION DISTRIBUTION BOOKING DEADLINE INSERT TO PMP - Amount of pages
• MAXIUM WEIGHT – The maximum weight of any
FEBRUARY/MARCH 2019 29 Jan-5 Feb 2019 10 Dec 2018 11 Jan 2019 individual insert allowed is 30 grams.
• TERMS AND CONDITIONS – Advertisers are responsible
APRIL/MAY 2019 22-29 Mar 2019 20 Feb 2019 8 Mar 2019 for ensuring compliance with our Advertising Policy Terms
& Conditions available on our website racv.com.au/advertise.
•Sample can be soft copy or hard copy.
JUNE/JULY 2019 24-31 May 2019 24 Apr 2019 10 May 2019
DELIVERY OF INSERTS
AUGUST/SEPTEMBER 2019 22-29 Jul 2019 20 Jun 2019 5 Jul 2019 – Inserts are to be delivered to PMP Print
unless otherwise stated.
PMP Print 37-49 Browns Road, Clayton,
OCTOBER/NOVEMBER 2019 23-30 Sep 2019 21 Aug 2019 6 Sep 2019 VIC 3168. 03 9265 8422
PMP Print require a Pallet Tag on all
DECEMBER/JANUARY 2020 22-29 Nov 2019 23 Oct 2019 8 Nov 2019 four sides of deliveries. All deliveries
should be clearly marked.
4 ROYALAUTO / INSERTS MEDIA KIT 2019Royal Automobile Club of Victoria (RACV) MEDIA AGENTS
Level 9, 485 Bourke Street,
Melbourne VIC 3000 VIC:
Lifestyle Media
Robert McWaters John Ogden
Advertising Manager P: (03) 9696 9960
P: (03) 9790 2759 john@lifestylemediavic.com.au
M: 0405 120 114
robert_mcwaters@racv.com.au Krouch Media
Bory Krouch
Rebecca Lever P: (03) 9043 5816
Advertising Administration Coordinator M: 0422 305 957
P: (03) 9790 2821 bory@krouchmedia.com.au
rebecca_lever@racv.com.au
QLD:
Mass Media
Peter Scruby
M: 0418 737 847
massmedia@themediaworkshop.com.au
NSW & ACT:
Robert McWaters
P: (03) 9790 2759
M: 0405 120 114
robert_mcwaters@racv.com.au
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