GRADUATE DIPLOMA Business Analytics Digital Marketing Human Resource Management - GRADUATE CERTIFICATE - SIM GE
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GRADUATE DIPLOMA
Business Analytics
Digital Marketing
Human Resource Management
GRADUATE CERTIFICATE
Business Analytics
The programmes are developed and awarded by Singapore Institute of Management, Singapore.
Contents
01 Welcome
Message 02 SIM Global
Education
03 Graduate Certificate/
Diploma in Business 04 Graduate Diploma
in Digital Marketing
Analytics
05 Graduate
Diploma in 06 Programme
Information
Human Resource
Management
10 Application &
Admission
Welcome
Message
Professor Wei Kwok Kee
Provost
Singapore Institute of Management
‘‘
Welcome to
SIM Global Education,
a global campus with
over 10 globally-recognised
universities from
Australia, Europe, the UK and the US.
At SIM GE, we are committed to deliver an education
that empowers you to achieve your
highest aspirations.
In our multicultural learning environment,
you will gain knowledge and professional networks
for the future of work .
Our postgraduate programmes are designed to
equip you with industry-relevant skills and
to be lifelong learners.
Join us on an exciting, enriching and
‘‘
fulfilling journey of learning.
1
SIM GLOBAL EDUCATION
More than 80
Foundation, Diploma,
Bachelor’s & Postgraduate
programmes awarded
globally-
by
recognised
universities.
SIM Global Education (SIM GE) is a
leading private education institution
under the Singapore Institute of Management Group
which was founded in 1964.
GLOBAL INDUSTRY - MULTICULTURAL
RECOGNITION RELEVANT COURSES PERSPECTIVES
Degrees offered at SIM have the Broad range of disciplines Exposure to diverse cultures
same curricula & academic taught by industry practitioners and a global network.
standards as those and faculty members.
awarded onshore.
Gain access to a suite of
benefits, events and
services aimed at facilitating
lifelong learning
through professional development
initiatives, networking opportunities,
learning resources and support such
as career counselling and bursary.
GRADUATE CERTIFICATE / DIPLOMA IN
BUSINESS
ANALYTICS
As Singapore progresses towards building a digital economy in a Smart Nation, there will be
greater demand for technical IT specialists, in areas such as IT Development, Data Analytics and
Cyber Security. Thus, this is an opportune time for SIM GE to provide conceptual, skills-based and
practical learning in the emerging field of business analytics through the Graduate programmes.
• Apply techniques to mine data • Identify, model and solve
OBJECTIVES and select and use appropriate business problems in different
business intelligence and data settings using appropriate
The Graduate Certificate in mining applications to support analytics techniques and tools
Business Analytics is designed business objectives • Statistically analyse data, develop
for you to:
• Gain hands-on experience with and analyse predictive models,
• Understand the emergence of software such as Microsoft Excel and optimise business processes
business analytics
• Communicate the results of the
• Learn the role of descriptive, analysis using appropriate data
The Graduate Diploma in
prescriptive and predictive visualisation techniques
Business Analytics is designed for
analytics
you to: • Apply techniques to mine data
• Analyse data for customer and select and use appropriate
• Recognise, understand and apply
acquisition, retention, revenue business intelligence and data
the concepts and methods of
management, profitability and mining applications to support
business analytics
other organisational goals business objectives
CAREER PROSPECTS
Graduates will be able to pursue a wide range of
career opportunities working as IT business analyst,
data analysts, market research analyst, data mining
specialist, web analyst, IT sales/marketing executive,
IT consulting/management executive and more.
3
GRADUATE DIPLOMA IN
DIGITAL
MARKETING
The digital revolution has led to a massive shift towards new media marketing,
communications and analytics in both SMEs and multinational organisations. Digital
platforms, online marketing and their accompanying jobs such as content strategist
and digital analyst is one megatrend across the globe.
‘‘
OBJECTIVES
The programme is designed
for you to:
In the era of digitalisation,
• Focus on delivering value for the learning and application of
customers using communications
and digital intelligence digital marketing would play
a transformative role in
• Appreciate and apply various
digital marketing strategies to
different business models in
improving marketing strategy and
reaching integrated marketing
objectives
• Explore the goals of digital
initiatives and use new and social
media platforms to gain insights
engagement and creating
‘‘
campaigns, increasing customer
to support business decision
making
brand loyalty.
• Learn the use of business
analytics, customer relationship Lenz Tan
management and data mining Head of Programme,
to advance business analysis and Graduate Diploma in Digital Marketing
marketing practice
CAREER PROSPECTS
Graduates will be able to pursue a wide range of career opportunities
working as digital marketing and social media specialist, digital media
consultant, creative director, digital media strategist, content manager,
social media influencer, market research analyst, and web analyst.
GRADUATE DIPLOMA IN
HUMAN RESOURCE
MANAGEMENT
The 21st century’s new economy requires human resource professionals to manage
and develop road-maps to drive innovation and productivity while creating a quality
work life. Thus, the optimisation of human resources has become more strategic to
organisational success than ever before.
• Build effective teams and
OBJECTIVES OUTCOMES facilitate innovation and
organisational change
The Graduate Diploma in Upon completion of the
• Facilitate proactive and sound
Human Resource Management programme, you will typically be
tripartite industrial relations
programme aims to: able to:
• Facilitate the development and
• Equip you with relevant skills and • Lead and facilitate the activities
investment of human resources
practical knowledge in order to of the human resource function
meet the changing job demands and manage the challenges of • Support the management of
for human resource development people management human resources across borders
and management roles • Plan and utilise organisational • Appreciate the implications of
• Equip you with specialised human resources effectively human resource management
knowledge in employee decisions
recruitment and selection, • Practise effective recruitment
training and development, and selection
knowledge management and • Design and manage an effective
performance management performance-reward system
CAREER PROSPECTS
There are ample employment opportunities in the
private and public sectors. Not only are graduates
equipped with business “know-how” to move up to
supervisory or managerial positions, they now have the
added career option to laterally switch to functional
areas like human resource.
5
PROGRAMME INFORMATION
DURATION Applicants whose academic
qualifications are not attained in
Singapore University of Social
Sciences (SUSS)
& INTAKE the English medium are required Master of Management
to demonstrate proficiency in (Management Track)
Duration Intake English with the minimum total (Entry subjected to the applicant
score indicated as follows: satisfying all admission
requirement.)
January, May
1 Year Part-time and September
l Paper-based TOEFL 570; or *Entitled to 10 units of Credit
l Internet-based TOEFL 88; or Recognition meeting conditions
IELTS 6.0
MODE OF
l
IELTS or TOEFL test scores must be less PROGRAMME
DELIVERY than two years at point of enrolment. FEES
Blended learning comprising:
l Activities FURTHER Programme Total
Lectures
EDUCATION
l
l Discussions and Interactive Graduate
Presentations S$2,889.00
Further Education Certificate
l E-Learning With the Graduate Diploma in Graduate
l Online lesson Business Analytics / Human S$5,778.00
Diploma
l Face-to-face (F2F) learning Resource Management, you can
apply to the following: Fees are inclusive of prevailing GST and
ASSESSMENT payable in three instalments. The amount of
each instalment is dependent on the number
The University of Warwick, UK of modules undertaken for each semester.
l Assignments lMaster of Science in Programme Fees do not include textbooks. Please refer to
l Projects report and SIM GE website for the latest fees.
and Project Management
presentations
l Written tests
lMaster of Science in Supply Chain Alumni Grant - Graduates from SIM diploma,
degree and postgraduate programmes are
l End of module examinations and Logistics Management entitled to 10% deduction off your course fees.
lMaster of Science in Engineering
ADMISSION Business Management SkillsFuture Study Award for
Human Resource, a monetary
CRITERIA lMaster of Science in Cyber
award of $5,000
Security and Management –
l A degree from a recognised Candidate must have background in IT Singaporeans with at least two
either in their undergraduate studies or work years of HR work experience are
university; or experience. (Entry subjected to applicant
l Candidates (30 years old and meeting WMG’s minimum English eligible to apply. For the monetary
above) who are Diploma holders Proficiency requirement) award refer to www.skillsfuture.sg/
or hold equivalent qualifications studyawards/human-resource for
with a minimum of 8 years of more information.
working experience.
Business Analytics and Digital Marketing
Modules Graduate Certificate Graduate Diploma in Graduate Diploma in
in Business Analytics* Business Analytics Digital Marketing
Business Analytics Concepts, Principles and Applications √ √ √
Customer Relationship Management √ √ √
Data Mining for Managers √ √ √
Data Visualisation √
Predictive Modelling √
Python for Data Analysis √
Digital Marketing √
New Media Communications and Management √
Social Media Marketing √
*Upon successful completion of the Graduate Certificate programme, students can choose to enrol three more modules for a
Graduate Diploma in Business Analytics or Digital Marketing.
Human Resource Management
Modules
Employment Relations and Law
International Human Resource Management
Managing Organisational Change and Development
Performance Management and Rewards
Staffing and Employee Development
Strategic Human Resource Management
‘‘ The GDHRM programme provides our graduates
with international
perspectives and
up-to-date global best practices in HR
management to fulfil the expanded focus and
‘‘
extended influence as well as to be a thought leader
and change-maker in the future of HRM.
Isabelle Lee
Head of Programme
Graduate Diploma in
Human Resource
Management
7
Be part of the
SIM Community
Since 1978, SIM has had a successful history of offering
Graduate Diplomas in the various business fields and
industry - from the first Graduate Diploma in Personnel
Management to today’s offerings in Business Analytics,
Digital Marketing, and Human Resource Management.
The popularity of SIM programmes is attributed to their
problem-centred and practical curricula and pedagogy.
With a niche curriculum, the Graduate Diploma is a
popular alternative to a Master’s degree.‘‘
The programme has broadened
and deepened my
knowledge of HR and at the
same time I am able to appreciate‘‘
how I can become a strategic
partner to the organisation. (2021)
Derek Tan
Human Resource Manager
Public Transport Company
AlUmnus
Graduate Diploma in Human Resource Management
SIM
#FUTUREMAKERS
‘‘ The programme supports
my career progression
by equipping me with the skills
to transform raw data into
valuable business insights that
‘‘
organisations leverage and profit
from. (2021)
Khine Zin Thant
Senior Consultant
Business Analyst in NCS Pte. Ltd.
Alumnus
Graduate Diploma in Business Analytics
9Application &
Admission APPLICATION FEES
An application fee is payable
for each application form that is
submitted. This fee (inclusive of the
prevailing GST) is non-refundable
and non-transferable. The fee will be
fully refunded only if the intake does
not commence. Unpaid applications
1
will not be processed.
Visit www.simge.edu.sg/ Payment Mode: MasterCard/Visa
application-and-admission credit cards or eNETS
for the application process
and list of required Part-time Programme S$96.30
supporting documents. Application Fees*
* International applicants must have an
appropriate pass (eg. dependant’s pass,
employment pass)
Prepare copies of
supporting documents.
Complete your
application and payment
2 PRIVATE EDUCATION ACT
The Private Education Act was legislated
in December 2009 to regulate the
private education institutions (PEIs) in
of application fees. Singapore. The regulatory regime, as
set-out under the Private Education Act
and its subsidiary legislation, comprises
the Enhanced Registration Framework
and the EduTrust Certification Scheme,
3 Bring your original
documents to SIM HQ
for verification.
both administered by the Committee for
Private Education (CPE), a part of
SkillsFuture Singapore (SSG).
Singapore Institute of Management Pte
Ltd (SIM PL), in meeting the regulatory
requirements under the Private Education
Act, has put in place the following:
4
• Adoption of the Standard PEI-Student
Contract template from CPE
• Allowing students a cooling-off period
Check your email for your of 7 working days after signing the
application outcome. PEI-Student Contract
• Protection of students’ fees under the
Fee Protection Scheme
• Transparent refund, course transfer, leave
of absence and withdrawal policies
• Commitment in maintaining the
confidentiality of students’ data
For more information on the above
mentioned, visit www.simge.edu.sg/
admissions/edutrust and www.simge.
Join the edu.sg/admissions/admin-matters.
SIM
Community!
Singapore Institute of Management Pte Ltd
461 Clementi Road, Singapore 599491
+65 6248 9746
study@sim.edu.sg
www.simge.edu.sg
Photo Credits
Page 8: Photo courtesy of Mr Jeffrey Kwek.
Follow Us! This brochure contains key information, accurate as at time of print on 03 September 2021.
For the most updated and complete corporate and programme information, refer to our
website at www.simge.edu.sg.You can also read
